2,222 Customer Experiences jobs in India

Customer Insights Journey Specialist

Prayagraj, Uttar Pradesh The University of Notre Dame

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Job Description

Description

Customer Insights Journey Specialist, IT Office- ND Engage
Sydney (Broadway) or Fremantle (WA) Campus
Full-time opportunity, Fixed term contract (2 years)

  • Friendly and collaborative environment
  • Rewarding opportunity
  • Competitive Salary + 14.50% Superannuation

About the university

The University of Notre Dame Australia is a private Catholic University with over 1,000 permanent staff providing an exceptional educational experience to over 12,000 students across our Fremantle, Broome, and Sydney campuses, as well as clinical schools in Victoria and New South Wales.

About the office

The Information Technology Office plays an integral role in the success of the University ensuring the national provision of technology solutions that enable Learning & Teaching, Research and Administration across our University.
 
About the role

As the Customer Insights Journey Specialist, you will play a key role in designing and optimising multi-channel engagement journeys using Microsoft Dynamics 365. You will lead cross-functional workshops and collaborate with marketing, recruitment, student support, and academic teams to co-design data-informed strategies. Your work will directly contribute to improving student conversion, engagement, and long-term success through insight-led journey orchestration and targeted marketing initiatives.

Key Responsibilities

  • Customer Journey Mapping: Engage with business units to review and analyse existing multi-channel customer journeys across email, SMS, web, social, and events.
  • Journey Blueprint Design: Translate business requirements into Microsoft Customer Insights journey blueprints using real-time and outbound journey orchestration.
  • Journey Configuration & Deployment: Build, configure, and launch customer journeys within Microsoft Customer Insights, ensuring alignment with marketing goals and compliance standards.
  • Segmentation & Targeting: Create dynamic and static customer segments using demographic, behavioural, and transactional data.
  • Form & Power Pages Development: Design and implement forms, landing pages, and Power Pages to support lead capture, event registration, and customer feedback. HTML/CSS & Basic JavaScript. 
  • Campaign Management: Assist in the setup, execution, and optimisation of marketing campaigns within Microsoft Customer Insights, including A/B testing and automation.
  • Performance Monitoring & Reporting: Track journey performance metrics, generate insights, and provide regular or self-serve reports to stakeholders using built-in analytics and Power BI.
  • Best Practice Advisory: Provide guidance on multi-channel marketing best practices, compliance, and customer engagement strategies.
  • Social Media Integration: Support the integration and management of social media channels within Microsoft Customer Insights, including social listening and engagement tracking.
  • Continuous Improvement: Stay current with Microsoft Customer Insights updates and industry trends to continuously improve journey design and customer experience.

Qualifications, skills & experience

  • Postgraduate qualifications or extensive experience in designing and enhancing customer journeys across complex service environments.
  • Certification or hands-on experience with Microsoft Dynamics 365 Customer Insights (Data and Journeys), with expertise in journey orchestration, segmentation, paid campaign set up, management and performance tracking/reporting.
  • Proven ability to manage campaigns and cross-functional initiatives in fast-paced environments, delivering impactful outcomes.
  • Strong analytical skills with the ability to build dashboards in Customer Insights and Power BI, interpret data, generate insights, and present back to business.
  • Proficiency in Microsoft Power Platform (Power Pages, Power Automate, Power BI), Dataverse, and Azure Logic Apps, with the ability to build automated workflows and system integrations.
  • Experience working within the higher education sector is desirable.

Benefits

  • Fast paced environment with opportunity for professional growth
  • Generous training and development opportunities
  • Friendly and collaborative working environment

How to apply

Please apply online with a resume and cover letter outlining your suitability for the role.

Applications closing date: 12 October 2025

For further information on how to apply, please visit: How to apply | Notre Dame

Applicants are expected to have current and valid work rights in Australia.

Aboriginal and Torres Strait Islander people are encouraged to apply.      

The University of Notre Dame Australia seeks to increase the diversity of our workforce to better meet the different needs of the University and its stakeholders and to improve equal opportunity outcomes for our staff.

Contact us

Please direct your queries regarding this role to Haritha Garlapati,

Unsolicited contact from recruitment agencies will not be entertained.

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Customer Insights Consultant

Bengaluru, Karnataka ₹1200000 - ₹3600000 Y Zinier

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Who we are

80% of the workers across the globe are Deskless. These are the people who keep our lights on and gas flowing, build roads and bridges, run our manufacturing factories, ensure that we get healthcare service, and provide us with reliable phone and internet connectivity. As entrepreneurs, have we considered solving their problems and making them more productive?

Zinier is a company on a mission to empower frontline workers - and the people supporting them - to achieve greater things for themselves and the world around them. With the majority of workers worldwide being deskless, Zinier recognizes the need for Technology Equity to improve the lives and productivity of these workers who keep the world up and running.

We are a remote-first, global team headquartered in Silicon Valley. Our hybrid workforce is spread across London, Lisbon, Mexico City, Singapore, and Bangalore, with leading investors that include Accel, ICONIQ Capital, Founders Fund, Newfund Capital, NGP Capital, Tiger Global Management, and Qualcomm Ventures LLC.

What we are looking for

Are you fired up by the power of data to fuel big decisions and bold innovation? Zinier is on the hunt for a trailblazing, data-obsessed Consultant ready to become our go-to guru for turning complex data into game-changing insights—igniting value for customers whether they're just discovering us or deep into their journey.

In this high-impact role based in Bangalore, you'll be at the heart of our most strategic conversations. Picture yourself partnering with sales to craft irresistible GTM stories and business cases that win hearts and minds, then sticking around to turn those promises into lasting business results post-sale. You'll collaborate with our customer success, product, and AI teams - not just crunching numbers, but shaping the future with insights that transform how our clients work, innovate, and win.

Bring your passion for analytics, your obsession with customer success, and your vision for what data can deliver. This is your chance to be the spark that drives Zinier's AI-powered field service automation to new heights. Let's reimagine what's possible - together.

What the role offers

Post-Sales (Customer Value Realization)

  • Serve as the key data expert, uncovering trends from customer data on our Zinier platform to optimize field services and drive operational efficiencies
  • Engage with clients and stakeholders to translate data insights into strategic recommendations, ensuring alignment with business goals
  • Drive impactful Quarterly Business Reviews (QBRs) and support customer success initiatives
  • Lead data discovery, trend analysis, and insight delivery to influence product roadmaps and AI feature prioritization
  • Ensure clients achieve maximum value from Zinier's no-code, AI-driven solutions for digital transformation and sustainability
  • Orchestrate cross-functional teams (customer success, product managers, AI engineers) to deliver data-backed outcomes.

Pre-Sales (Customer Enablement)

  • Partner with sales, solutions consulting, and marketing to craft compelling customer-facing narratives.
  • Research and analyze industry trends, competitive dynamics, and customer pain points to shape GTM motions.
  • Build and present ROI models, benchmarks, and business cases that demonstrate the potential impact of our solutions.
  • Create tailored presentation decks and collateral that connect customer challenges with our value proposition.

What you'll bring to the role

  • Experience: 5-8 years in data analytics or related roles, with consultancy experience; proficiency in SQL and BI tools (e.g., QuickSight, Tableau); knowledge of Python/R or cloud platforms (AWS, GCP, Azure) is a plus
  • Analytical acumen: Strong skills in data analysis, business case development, and ROI modeling.
  • Storytelling ability: Can distill complex insights into simple, compelling narratives for both technical and executive audiences.
  • Industry awareness: Understanding of market dynamics, customer challenges, and best practices across industries.
  • Consultative mindset: Comfortable engaging directly with customers, asking the right questions, and delivering insights that drive decisions.
  • Collaboration: Ability to bridge GTM and post-sales teams, acting as a connector and trusted advisor.
  • Be Hungry. Be Humble. Be Honest. And Hustle.

Own data insights. Drive transformation. Be the reason customers thrive.

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Customer Insights Associate

Gurugram, Uttar Pradesh ₹900000 - ₹1200000 Y CARS24

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Job Description

Job Title:
Customer Insights Associate

Location:
Gurgaon

Working Days:
6 Days a Week


What Drives Us?

At our core, we believe in creating meaningful customer experiences. We are driven by insights, empathy, and the passion to continuously improve. By listening to our customers and understanding their challenges, we aim to bridge gaps, identify opportunities, and deliver solutions that truly make a difference.


What Will You Drive?

As a
Customer Insights Associate
, you will be at the heart of customer experience. Your role will involve:

  • Preparing and maintaining
    MIS reports
    to track key performance trends.
  • Analyzing customer data to identify patterns, gaps, and opportunities.
  • Engaging with customers directly through calls to capture feedback and understand their pain points.
  • Providing
    actionable insights
    to internal teams to enhance overall customer satisfaction.
  • Collaborating with cross-functional teams to ensure
    data accuracy and consistency
    .


What Are We Looking For?

We are looking for a detail-oriented, analytical, and customer-first professional who brings both data skills and empathy to the table. Specifically:

  • Minimum
    6 months of experience
    in MIS or Data Analysis.
  • Strong analytical mindset with
    problem-solving ability
    .
  • Proficiency in
    Excel (basic to advanced)
    .
  • Good communication skills with the ability to connect empathetically with customers.
  • A
    customer-first mindset
    and eagerness to contribute to continuous improvement.
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Customer Insights Consultant

Bengaluru, Karnataka Zinier

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Job Description

Who we are

80% of the workers across the globe are Deskless. These are the people who keep our lights on and gas flowing, build roads and bridges, run our manufacturing factories, ensure that we get healthcare service, and provide us with reliable phone and internet connectivity. As entrepreneurs, have we considered solving their problems and making them more productive?

Zinier is a company on a mission to empower frontline workers - and the people supporting them - to achieve greater things for themselves and the world around them. With the majority of workers worldwide being deskless, Zinier recognizes the need for Technology Equity to improve the lives and productivity of these workers who keep the world up and running.

We are a remote-first, global team headquartered in Silicon Valley. Our hybrid workforce is spread across London, Lisbon, Mexico City, Singapore, and Bangalore, with leading investors that include Accel, ICONIQ Capital, Founders Fund, Newfund Capital, NGP Capital, Tiger Global Management, and Qualcomm Ventures LLC.

What we are looking for

Are you fired up by the power of data to fuel big decisions and bold innovation? Zinier is on the hunt for a trailblazing, data-obsessed Consultant ready to become our go-to guru for turning complex data into game-changing insights—igniting value for customers whether they're just discovering us or deep into their journey.

In this high-impact role based in Bangalore, you'll be at the heart of our most strategic conversations. Picture yourself partnering with sales to craft irresistible GTM stories and business cases that win hearts and minds, then sticking around to turn those promises into lasting business results post-sale. You'll collaborate with our customer success, product, and AI teams - not just crunching numbers, but shaping the future with insights that transform how our clients work, innovate, and win.

Bring your passion for analytics, your obsession with customer success, and your vision for what data can deliver. This is your chance to be the spark that drives Zinier's AI-powered field service automation to new heights. Let's reimagine what's possible - together.

What the role offers

Post-Sales (Customer Value Realization)

  • Serve as the key data expert, uncovering trends from customer data on our Zinier platform to optimize field services and drive operational efficiencies
  • Engage with clients and stakeholders to translate data insights into strategic recommendations, ensuring alignment with business goals
  • Drive impactful Quarterly Business Reviews (QBRs) and support customer success initiatives
  • Lead data discovery, trend analysis, and insight delivery to influence product roadmaps and AI feature prioritization
  • Ensure clients achieve maximum value from Zinier's no-code, AI-driven solutions for digital transformation and sustainability
  • Orchestrate cross-functional teams (customer success, product managers, AI engineers) to deliver data-backed outcomes.

Pre-Sales (Customer Enablement)

  • Partner with sales, solutions consulting, and marketing to craft compelling customer-facing narratives.
  • Research and analyze industry trends, competitive dynamics, and customer pain points to shape GTM motions.
  • Build and present ROI models, benchmarks, and business cases that demonstrate the potential impact of our solutions.
  • Create tailored presentation decks and collateral that connect customer challenges with our value proposition.
What you'll bring to the role
  • Experience: 5-8 years in data analytics or related roles, with consultancy experience; proficiency in SQL and BI tools (e.g., QuickSight, Tableau); knowledge of Python/R or cloud platforms (AWS, GCP, Azure) is a plus
  • Analytical acumen: Strong skills in data analysis, business case development, and ROI modeling.
  • Storytelling ability: Can distill complex insights into simple, compelling narratives for both technical and executive audiences.
  • Industry awareness: Understanding of market dynamics, customer challenges, and best practices across industries.
  • Consultative mindset: Comfortable engaging directly with customers, asking the right questions, and delivering insights that drive decisions.
  • Collaboration: Ability to bridge GTM and post-sales teams, acting as a connector and trusted advisor.
  • Be Hungry. Be Humble. Be Honest. And Hustle.

Own data insights. Drive transformation. Be the reason customers thrive.

This advertiser has chosen not to accept applicants from your region.

Customer Insights & Analytics

Mumbai, Maharashtra ICICI Prudential Life

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Job Description

Develop the customer insight strategy for channel to address growth and efficiency objectives
- Build the right tools, data infrastructure and approach to develop and propagate accurate and actionable insights
- Work with the stakeholders to convert the customer/business insights into actionable inputs and measure the efficacies of the same
- Use customer insights as a value driver to provide competitive advantage to business team
- Develop a sound practice of hypothesis formation, testing and validation to address key business problems and solution
- Lead a team of data analysts and knowledge partners and build a data and insights-based culture across the various functions of the e-Commerce channel
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Lead, Customer Insights & Experience

Bengaluru, Karnataka SolarWinds

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Job Description

Your Role

As the Lead, Customer Insights & Experience , you will be at the center of transforming how we listen to, interpret, and act on the voice of our customers. This is a strategic and hands-on role that combines operational excellence, data storytelling, and cross-functional leadership to enhance the end-to-end customer journey. You’ll champion data-driven decisions, optimize customer-facing processes, and elevate how we measure and improve customer experiences across the company.

Your Impact

To succeed in this role, you should be passionate about creating frictionless operations to improve the SolarWinds customer experience. You will have the following responsibilities

Customer Insights & Analytics

  • Build a centralized insights engine to translate NPS, CSAT, digital behavior, support interactions, and operational data into actionable CX insights.
  • Partner with Data, Salesforce, and Customer Success teams to embed predictive models that identify churn risk, advocacy, and engagement patterns.
  • Design and maintain CX dashboards and reporting tools that surface trends, friction points, and improvement opportunities across the journey.
  • Process & Experience Optimization

  • Identify and resolve customer journey pain points by leveraging automation, AI, and workflow enhancements.
  • Lead cross-functional initiatives that optimize tools, systems, and processes used by Support, Success, Academy, and Product teams.
  • Establish and document scalable workflows , survey cadences, and insight-to-action loops.
  • CX Technology & Innovation

  • Evaluate and implement new technologies (AI, automation platforms, feedback tools) to improve listening and response across channels.
  • Collaborate with engineering and IT teams to improve data architecture and feedback flow integration (Salesforce, Gainsight, Qualtrics, etc.).
  • Strategic Enablement

  • Deliver insight-driven recommendations to senior leadership and stakeholders, informing product, GTM, and service strategy.
  • Shape quarterly CX business reviews and customer storytelling backed by data.
  • Serve as a champion of CX operational excellence and continuous improvement .
  • Your Experience

  • 5+ years of experience in customer experience, business operations, or data strategy roles, ideally in a B2B SaaS or tech company.
  • Proven track record in turning data into strategic insights , especially with NPS, CSAT, churn, and engagement metrics.
  • Strong experience with Salesforce , BI tools (Power BI, Tableau, Domo, Looker), and customer feedback platforms (e.g., Qualtrics, Medallia).
  • Working knowledge of AI and automation concepts in CX, such as sentiment analysis, predictive scoring, or journey analytics.
  • Strong project management and cross-functional collaboration skills.
  • Bachelor’s degree in Business, Analytics, Engineering, or related field (MBA preferred).
  • Excellent communication and stakeholder engagement skills in a global matrixed environment.
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    Microsoft Customer Insights 365

    ₹700000 - ₹9000000 Y Vital Labs

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    Job Description

    Overview

    We are seeking a detail-oriented QA Engineer with strong expertise in Microsoft Customer Insights – Data (CI-D) and Customer Insights – Journeys (CI-J) to ensure the accuracy, reliability, and performance of our customer data solutions.

    This role involves comprehensive testing across CI-D, CI-J, and Microsoft Fabric, focusing on validating segmentation, measures, and data quality to support business goals through accurate customer insights.

    Key Responsibilities

    Customer Insights – Data (CI-D) – 50%

    • Perform QA on segment creation and testing to validate accuracy and audience targeting.
    • Validate measure creation and logic, including aggregations and reporting outputs.
    • Review and test data unification and match–merge rules to ensure correct customer profile creation.
    • Monitor system refresh cycles, ensuring smooth and timely data pipeline executions.
    • Identify and report bugs, data mismatches, and inconsistencies; collaborate with development teams to resolve issues.
    • Validate schema changes, data transformations, and mapping for consistency and accuracy.

    Customer Insights – Journeys (CI-J) – 20%

    • Test segment readiness for journey triggers.
    • Validate journey execution and ensure correct audience activation logic.
    • Perform QA on form customizations and validate related business logic.
    • Test and validate Power Automate flows integrated with CI-J.

    Microsoft Fabric – 30%

    • Write and execute SQL queries to perform data validation, row counts, and aggregation checks.
    • Compare measure outputs and segment counts with source system data for consistency.
    • Conduct data investigations and identify root causes of discrepancies.
    • Requirements

    Must-Have Skills

    • Hands-on experience with Microsoft Customer Insights – Data (CI-D) and Journeys (CI-J).
    • Proven experience in segment and measure creation/testing.
    • Knowledge of data unification and match–merge logic.
    • Familiarity with monitoring system refreshes and identifying data issues.
    • Experience in form customization and working with Power Automate flows.
    • Proficiency in SQL (preferably within Microsoft Fabric) for data validation.
    • Strong analytical and problem-solving skills.
    • Excellent communication and documentation skills for defect reporting and QA test case writing.

    Preferred Skills

    • Experience with Microsoft Fabric, CI-D, and CI-J platforms.
    • Familiarity with Agile methodologies and QA best practices.
    • Understanding of end-to-end data pipelines and integration testing.
    • Exposure to CI/CD pipelines and QA automation frameworks.

    Job Type: Full-time

    Pay: ₹700, ₹900,000.00 per year

    Experience:

    • Microsoft Dynamics 365: 3 years (Preferred)

    Work Location: Remote

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    Intern - Customer Insights & Telecalling

    Gurugram, Uttar Pradesh Pouring Pounds India Pvt. Ltd.

    Posted today

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    Job Description

    About CashKaro  

    CashKaro is India’s #1 cashback platform, trusted by over 25 million users! We drive more sales for Amazon, Flipkart, Myntra, and Ajio than any other paid channel, including Google and Meta. Backed by legendary investor Ratan Tata and a recent $16 million boost from Affle, we’re on a rocket ship journey—already surpassing ₹300 crore in revenue and racing towards ₹500 crore. 

    EarnKaro, our influencer referral platform, is trusted by over 500,000 influencers and sends more traffic to leading online retailers than any other platform. Whether it’s micro-influencers or top-tier creators, they choose EarnKaro to monetize their networks. BankKaro, our latest venture, is rapidly becoming India’s go-to FinTech aggregator, similar to Paisabazaar. 

    Join our dynamic team and help shape the future of online shopping, influencer marketing, and financial technology in India.  

    About the Role  

    We are looking for dynamic and customer-oriented advisors to engage with CashKaro users and prospects over the phone. This role focuses on gathering consumer intelligence, conducting user research, and driving sales through effective telecalling. If you have a flair for communication, enjoy customer interactions, and are motivated by results, this is a great opportunity to be part of India’s fastest-growing cashback and rewards platform. 

    Key Responsibilities  

    • Outbound Calling:  Reach out to customers to gather insights, feedback, and conduct research. 
    • Sales & Lead Conversion:  Initiate conversations, build rapport, and convert leads into active users. 
    • Customer Engagement:  Ask probing questions to understand customer needs and promote relevant CashKaro         products. 
    • Product & Offer Promotion:  Educate customers about upcoming offers, features, and benefits. 
    • Data Management: Capture and document customer details, behaviors, payment methods, and responses. 
    • Query Resolution:  Address customer concerns effectively, ensuring satisfaction and repeat business. 
    • Relationship Building:  Maintain strong customer relationships to drive retention and long-term engagement. 

    Must-Have Skills & Qualifications  

    Typing Speed & Tech Skills  

    • Ability to type 30+ Words Per Minute (WPM) with accuracy. 
    • Comfortable using CRM tools and basic computer applications. 

    Communication & Language Proficiency  

    • Strong verbal communication and interpersonal skills. 
    • Fluency in English and Hindi. 

    Customer Handling & Negotiation  

    • Ability to handle objections, negotiate, and close sales over the phone. 
    • Professional approach to handling customer complaints and rejections.

     Adaptability & Resilience  

    • Comfortable working in a fast-paced environment. 
    • Ability to stay calm under pressure and handle multiple conversations efficiently. 

    Why Join Us:  

    1. Start-up Environment - Work with a passionate and energetic team that is driven by hustle, comradeship, and togetherness 

    2. Compensation & Benefits –  Best-in-class salaries to highly competitive ESOPs along with great learning work environment, we offer you a place full of opportunities to customize your career trajectory 

    3. An Environment for Innovation -  We create a culture for innovation by giving an employee the prowess to create, make and innovate. 

    4. We've got you covered - From medical insurance, well-defined policies to flexi WFH options, scrumptious lunch to some amazing learning and development sessions- we've got your back! 

    5. Cool Perks  – Come and get to join us for in-house events, team outings, dinner catchups, and much more. 

     

    Ensuring a Diverse and Inclusive workplace where we learn from each other is core to CK's value. CashKaro.com and EarnKaro.com are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.  

    CashKaro.com and EarnKaro.com will not pay any third-party agency or company that does not have a signed agreement with CashKaro.com and EarnKaro.com.  

    Visit our Career Page at -  no-style="font-size: inherit;"> 

    Follow Us at  no-style="font-size: inherit;"> 

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    mgr (customer insights & auto media relations - cmu)

    Mumbai, Maharashtra ₹104000 - ₹130878 Y Bajaj Auto Ltd

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    Job Description

    Experience

    3 - 8 Years

    Location

    Maharashtra

    Nature of Job

    Sales & Marketing

    Job role

    Marketing

    Level / Grade

    L3

    Designation

    Mgr (Customer Insights & Product Management – CMU)

    Job Role/ Function

    Customer Insights & Product Management

    Educational Qualification

    Necessary:

    Graduate

    Necessary:

    MBA

    Age

    Minimum:

    24 yrs

    Maximum:

    30 yrs

    Experience

    Minimum:

    3 yrs

    Maximum:

    7 yrs

    Industry Specifications:

    Preferred Exposure:

    Research Background

    Reporting

    Report to (Designation)

    No. of Reportees

    Direct Reporting

    Category Manager

    Indirect Reporting (if any)

    NA

    NA

    Job Responsibilities

    The ideal candidate brings a passion for decoding consumer behaviour — not just through traditional research, but also through social listening and AI-powered insight platforms — and translating that into high-impact product and marketing strategies.

    Customer Insights & Social Behaviour Analysis:

    • Design and lead qualitative and quantitative research including FGDs, IDIs, U&A studies, brand equity, and NPS tracking
    • Translate consumer insights into actionable recommendations for marketing, sales, R&D product and styling teams
    • Partner with external research agencies to ensure high-quality research execution and interpretation.
    • Leverage social media listening tools to uncover emerging consumer sentiment, category conversations, and cultural trends across platforms
    • Manager new launches & first rides in collaboration with the marketing team; track and interpret online reviews, influencer content, and community forums to understand the digital PR
    • Lead VOC (Voice of Customer) programs, particularly for new models & EV

    Product Planning & Strategy:

    • Identify consumer-led whitespace opportunities through market scans, competitive benchmarking, and segmentation
    • Define and refine product concepts, feature priorities, variant strategies, and willingness to pay basis market research
    • Support GTM (Go-to-Market) strategy with insights into buyer personas, use-cases, and positioning opportunities

    Business Intelligence & Reporting:

    • Analyze secondary data (industry reports, SIAM, Francis Kanoi, Google Trends) for category & segment level insights
    • Present crisp, insight-led recommendations to senior management that influence key product, brand, and go-to-market decisions

    Stakeholders

    Internal: Brand team, PR & Media team, R&D team, Sales & Service team

    External: Agencies, Auto-media

    Competencies

    Technical/ Functional:

    • Strong strategic and analytical thinking with storytelling ability
    • Demonstrated ability to interpret data from multiple structured and unstructured sources
    • Exposure to digital behaviour tracking or social analytics
    • Experience with modern research tools and ability to work with AI-first platforms

    Behavioural:

    • Strong communication and stakeholder management skills
    • Collaborate across all interfaces – front-end (sales, marketing), back-end (R&D), external (agencies)
    • Creative problem solving backed by critical thinking approach
    • Curiosity, bias for action, and a digital-first mindset
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    MGR (CUSTOMER INSIGHTS & AUTO MEDIA RELATIONS - CMU)

    Maharashtra, Maharashtra Bajaj Auto Ltd

    Posted today

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    Job Description

    Job Responsibilities

    The ideal candidate brings a passion for decoding consumer behaviour — not just through traditional research, but also through social listening and AI-powered insight platforms — and translating that into high-impact product and marketing strategies.

    Customer Insights & Social Behaviour Analysis:

  • Design and lead qualitative and quantitative research including FGDs, IDIs, U&A studies, brand equity, and NPS tracking
  • Translate consumer insights into actionable recommendations for marketing, sales, R&D product and styling teams
  • Partner with external research agencies to ensure high-quality research execution and interpretation.
  • Leverage social media listening tools to uncover emerging consumer sentiment, category conversations, and cultural trends across platforms
  • Manager new launches & first rides in collaboration with the marketing team; track and interpret online reviews, influencer content, and community forums to understand the digital PR
  • Lead VOC (Voice of Customer) programs, particularly for new models & EV
  • Product Planning & Strategy:

  • Identify consumer-led whitespace opportunities through market scans, competitive benchmarking, and segmentation
  • Define and refine product concepts, feature priorities, variant strategies, and willingness to pay basis market research
  • Support GTM (Go-to-Market) strategy with insights into buyer personas, use-cases, and positioning opportunities
  • Business Intelligence & Reporting:

  • Analyze secondary data (industry reports, SIAM, Francis Kanoi, Google Trends) for category & segment level insights
  • Present crisp, insight-led recommendations to senior management that influence key product, brand, and go-to-market decisions
  • Stakeholders

    Internal: Brand team, PR & Media team, R&D team, Sales & Service team

    External: Agencies, Auto-media

    Competencies

    Technical/ Functional:

  • Strong strategic and analytical thinking with storytelling ability
  • Demonstrated ability to interpret data from multiple structured and unstructured sources
  • Exposure to digital behaviour tracking or social analytics
  • Experience with modern research tools and ability to work with AI-first platforms
  • Behavioural:

  • Strong communication and stakeholder management skills
  • Collaborate across all interfaces – front-end (sales, marketing), back-end (R&D), external (agencies)
  • Creative problem solving backed by critical thinking approach
  • Curiosity, bias for action, and a digital-first mindset
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