6,949 Demand Generation jobs in India

Demand Generation

Bengaluru, Karnataka Randstad India Pvt Ltd

Posted today

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Job Description

Technical Skills :


Advise buyers on price and discuss offers with them, acting as mediators between Customer and Sales Agent. Utilize effective sales techniques to secure agreements for site visits.

They need to follow-up and contact prospective buyers directly if a property for sale closely matches to their requirements

Familiarize yourself with our products to effectively communicate their benefits.

Collaborate with the team to achieve collective goals, continuously improving sales skills through training.

Ensure sales targets are met consistently.


Functional & Behavioral Skills:

Knowledge of competition, pricing, market trends and CRM practices

Ethical and Honest

Takes Ownership

Negotiation skills

Energetic and Positive

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Demand Generation

Bengaluru, Karnataka Randstad India Pvt Ltd

Posted 18 days ago

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Job Description

full-time

Technical Skills :


Advise buyers on price and discuss offers with them, acting as mediators between Customer and Sales Agent. Utilize effective sales techniques to secure agreements for site visits.

They need to follow-up and contact prospective buyers directly if a property for sale closely matches to their requirements

Familiarize yourself with our products to effectively communicate their benefits.

Collaborate with the team to achieve collective goals, continuously improving sales skills through training.

Ensure sales targets are met consistently.


Functional & Behavioral Skills:

Knowledge of competition, pricing, market trends and CRM practices

Ethical and Honest

Takes Ownership

Negotiation skills

Energetic and Positive

This advertiser has chosen not to accept applicants from your region.

Lead - Demand Generation

Gurugram, Uttar Pradesh Confidential

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Job Description

What Will You Do SEO & Organic Growth
  • Lead end‑to‑end SEO strategy — site audits, keyword research, backlink planning, and site optimization
  • Collaborate closely with Product, Marketing, and Engineering to implement and measure impact
  • Stay updated with search engine trends , best practices, and algorithm changes
Conversion Rate Optimization (CRO)
  • Build, test, and optimize landing pages and conversion flows for higher traffic‑to‑lead conversion
  • Lead A/B testing, user experience reviews, and site optimization efforts
  • Analyze site behavior and implement recommendations for better conversion metrics
Demand Generation & Funnel Management
  • Plan, launch, and manage multi‑channel demand generation campaigns across paid and organic platforms
  • Measure campaign effectiveness across metrics like CPL, CAC, MQL‑to‑Revenue conversion, and pipeline velocity
  • Lead nurturing efforts to drive high‑quality MQLs and enable seamless conversion to revenue
Analytics & Optimization
  • Maintain and manage dashboards for campaign performance across traffic, lead, MQL, and revenue metrics
  • Identify trends, bottlenecks, and growth opportunities within the marketing funnel
  • Leverage marketing automation platforms (HubSpot, Marketo, or equivalent) for nurturing and conversion optimization

What We're Looking For
  • 5–8 years experience in Demand Generation roles, with a focus on SEO, CRO, and MQL‑to‑Revenue funnel optimization
  • Strong knowledge of SEO best practices , site analytics, and conversion optimization techniques
  • Hands‑on experience managing platforms like Google Analytics, SEMrush/Ahrefs, HubSpot, Marketo, Salesforce , or similar
  • A data‑driven approach with a proven track record of optimizing marketing funnel metrics
  • Strong communication and stakeholder management abilities across Product, Sales, and Marketing teams
  • An agile mindset and comfort working in a high‑growth, fast‑paced SaaS environment

Skills Required
Cro, Hubspot, Google Analytics, Marketo, Demand Generation
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Demand Generation Manager

Mumbai, Maharashtra Veralto

Posted 2 days ago

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Job Description

**Job Title: Demand Generation Manager - Digital & AI Marketing (B2B)**
**Location:** Mumbai, India
**Department:** Marketing - India (Future APAC Expansion)
**Experience:** 12-15 years
**Reports To:** Regional Demand Generation Manager - APAC
**About Videojet Technologies**
Videojet Technologies Pvt. Ltd., a global leader in product identification and printing solutions, is committed to helping our customers ensure product quality, compliance, and traceability. We operate in fast-moving industries where precision, speed, and innovation matter - and marketing plays a critical role in driving customer engagement and revenue.
**Role Overview**
We are looking for an **experienced and strategic Demand Generation Manager** to lead **digital-first, AI-powered marketing programs** for India, with the scope to expand into APAC markets. This role requires a **B2B marketing expert** who can design and execute multi-channel campaigns that deliver measurable pipeline growth, while collaborating closely with sales, product, and global marketing teams.
**Key Responsibilities**
+ **Strategy & Execution:** Develop and implement integrated demand generation campaigns tailored for the India market, with scalability for APAC expansion.
+ **Digital Marketing Leadership:** Drive performance across **SEO, SEM, paid social, content marketing, webinars, account-based marketing (ABM)** , and email nurture programs.
+ **Social Media Impact:** Manage organic and paid social campaigns to build brand awareness, strengthen thought leadership, and generate qualified leads.
+ **AI-Driven Marketing:** Leverage AI tools for **personalized campaigns, predictive lead scoring, content optimization, and marketing automation enhancements** .
+ **Cross-Functional Collaboration:** Partner with sales, product, and global marketing to align campaigns with business goals and ensure lead quality.
+ **Analytics & Optimization:** Monitor campaign KPIs, track ROI, and continuously improve program performance through data insights.
+ **Budget & Vendor Management:** Manage marketing budgets and external agency/technology partnerships to maximize efficiency and impact.
+ **Manage and mentor the Inbound Qualification team** to improve speed-to-lead, lead quality, and conversion rates.
**Required Skills & Qualifications**
+ **12-15 years** of progressive experience in **B2B demand generation** and digital marketing.
+ Proven track record of delivering **qualified pipeline and revenue growth** .
+ Strong expertise in **digital marketing channels** (SEO, SEM, social media, content syndication, display, webinars).
+ **Hands-on experience with AI marketing tools** (e.g., ChatGPT, Jasper, HubSpot AI, Adobe Sensei) and **marketing automation platforms** (Marketo, HubSpot, Pardot).
+ Excellent understanding of the **India B2B market landscape** ; APAC experience a plus.
+ Exceptional **communication and presentation skills** , with the ability to influence senior stakeholders.
+ Strong analytical skills with a **data-driven decision-making** approach.
+ Bachelor's or Master's degree in Marketing, Business, or a related field; relevant certifications preferred.
**Preferred Qualifications**
+ Experience with **industrial or manufacturing sector marketing** .
+ Familiarity with **account-based marketing (ABM)** strategies.
+ Exposure to **multi-country campaign management** in APAC.
+ Google Ads, HubSpot, Marketo, or AI marketing certifications.
**What We Offer**
+ Opportunity to **shape and scale demand generation** for a global brand in India and APAC.
+ Access to **cutting-edge AI marketing technologies** .
+ A collaborative, high-performance culture with global exposure.
+ Competitive compensation with performance-based incentives.
At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
If you've ever wondered what's within you, there's no better time to find out.
**Unsolicited Assistance**
We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies ( , in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.
Veralto and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
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Demand Generation Manager

ComplianceQuest

Posted 3 days ago

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Job Description

Join the team that's transforming compliance and quality for the modern enterprise.

ComplianceQuest is a seeking player-coach Demand Generation Manager to lead the strategy and execution of our multi-channel demand engine. You will not only define strategy and manage performance, but also roll up your sleeves to actively build campaigns and drive measurable results. Experience in the Life Sciences compliance industry is highly preferred, as you will be marketing to regulated industries with complex buying cycles.

You will be a key driver of pipeline creation, customer acquisition, product adoption, and expansion across our entire lifecycle—from first touch to renewal—while working cross-functionally with Marketing, Product Marketing, BDRs, Sales, Customer Success, and Partner teams.


What You’ll Do:


Demand Generation Ownership

  • Own the end-to-end demand generation pipeline—strategy, planning, execution, performance analysis, and optimization.
  • Develop a scalable demand generation engine that spans inbound and outbound tactics, product-led growth, and ABM motions.
  • Track and optimize KPIs such as CAC, funnel velocity, and ROI using real-time dashboards and analytics platforms.


Multi-Channel Campaign Execution:

  • Drive pipeline growth through digital (SEO, SEM, email, display, paid/organic social, community) and offline channels.
  • Tailor campaigns to persona-specific pain points and buying journeys.
  • Build and manage targeted campaigns for both new acquisition and expansion within.


GenAI-Driven Marketing:

  • Leverage tools like ChatGPT, Jasper, Writer, and Copy.ai to:
  • Develop/test messaging, email nurtures, landing pages, and ad copy.
  • Automate segmentation/personalization across lifecycle and ABM.
  • Analyze funnel performance using AI-driven platforms.
  • Build intent models and PQL frameworks using AI-enhanced scoring.


Full-Funnel Optimization :

  • Continuously optimize funnel performance using data, feedback, and experimentation.
  • Run A/B and multivariate testing, cohort analysis, and UX diagnostics.


ABM, ABX & Cross-Functional Programs :

  • Plan and execute ABM campaigns with Partners, Sales, and BDRs.
  • Deliver personalized programs for multiple buyer personas within a decision committee.


Channel & Ecosystem Marketing:

  • Run co-marketing with referral/channel partners.
  • Use AI-assisted segmentation and analytics to prioritize investments.


Marketing Operations & Tech Stack:

  • Optimize marketing automation, lead scoring, CDPs, and reporting tools
  • Integrate AI tools for operational efficiency and insight generation.
  • Manage budgets and performance reporting to leadership.


Requirements:

  • Experience marketing enterprise SaaS in regulated industries (e.g., Life Sciences , quality, safety, compliance).
  • Deep familiarity with the Salesforce ecosystem .
  • 5-8+ years of B2B SaaS experience in demand generation and growth marketing.
  • Experience as a player-coach , adept at both strategic leadership and tactical execution.
  • Proven expertise with generative AI tools in marketing contexts.
  • Demonstrated success driving pipeline and exceeding KPI-based goals.
  • Strong command of funnel optimization and multi-channel campaign strategy.
  • Familiarity with ABM/ABX, marketing ops, and pod-based experimentation.
  • Hands-on knowledge of Salesforce, Pardot, 6sense, ZoomInfo, analytics platforms, and content automation.


Why ComplianceQuest:

ComplianceQuest is the fastest-growing, 100% modern cloud, AI-powered platform for Product Lifecycle, Quality, and Safety Management , built natively on the Salesforce platform. Our next-generation solutions help organizations of all sizes deliver high-quality products and services—safely, efficiently, and sustainably.

As a fully remote company with a global team of 180+ professionals, we empower our customers to mitigate risks, resolve issues proactively, and drive continuous improvement—while protecting their people, products, suppliers, and brands.

At ComplianceQuest, we thrive on innovation, collaboration, and impact. We're always looking for passionate, forward-thinking professionals to join our growing team and help shape the future of quality and compliance.



Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Health savings account
  • Paid time off
  • Vision insurance
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Demand Generation Specialist

Chennai, Tamil Nadu 10decoders

Posted 4 days ago

Job Viewed

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Job Description

Position: Demand Generation Specialist

Employment Type: Full-Time

About Us

10decoders is a technology-first company delivering cutting-edge AI-powered automation, enterprise software, and digital transformation services to clients across industries. We are looking for an experienced and creative Demand Generation Specialist to take ownership of our marketing function, build a strong brand presence, and drive a qualified pipeline through strategic initiatives across digital, content, and performance marketing.

Key Responsibilities

· Marketing Strategy & Planning : Define and execute a full-funnel marketing strategy aligned with business growth objectives across B2B segments

· Brand Positioning : Develop and maintain strong brand messaging, ensuring consistency across all channels including web, social, sales assets, and PR.

· Campaign Management : Plan, execute, and optimize digital and offline campaigns to drive awareness, engagement, and conversions.

· Content & Messaging : Oversee the creation of high-quality content blogs, whitepapers, case studies, videos aligned with thought leadership and SEO goals.

· Lead Generation & Nurturing : Build a predictable pipeline through demand generation activities (email, social, paid ads), lead nurturing workflows, and marketing automation.

· Performance Marketing : Own paid marketing budgets and ROI metrics across platforms (LinkedIn Ads, Google Ads, etc.).

· Team Leadership : Build and lead a small but agile team of marketers (internal and external), including content creators, designers, and digital marketers.

· Cross-functional Collaboration : Work closely with product, sales, and leadership to ensure alignment of GTM initiatives, messaging, and campaign impact.

· Analytics & Optimization : Track KPIs, report marketing performance, and apply insights to continuously improve results (MQLs, CAC, LTV, engagement rates).

Required Skills & Qualifications

· Bachelor's degree required; MBA or postgraduate in Marketing or related field preferred.

· 6–10 years of experience in B2B marketing; experience in SaaS, enterprise technology, or AI domains preferred.

· Proven expertise in end-to-end campaign execution, digital marketing, SEO/SEM, and content strategy.

· Hands-on experience with tools like HubSpot, Google Analytics, LinkedIn Ads, SEO tools (Ahrefs/SEMRush), and WordPress/marketing automation platforms.

· Excellent communication, storytelling, and stakeholder management skills.

· Strong analytical mindset and ability to make data-driven decisions.

· Experience managing internal teams and external agencies/freelancers.



What We Offer

· Strategic leadership role with visibility and influence across the organization.

· Opportunity to shape and scale a high-impact marketing engine.

· Exposure to cutting-edge technologies and AI-based solutions.

· Performance-linked rewards and growth pathways.

· A fast-paced, innovation-driven culture with room to experiment and grow.

This advertiser has chosen not to accept applicants from your region.

Demand Generation Specialist

Chennai, Tamil Nadu 10decoders

Posted today

Job Viewed

Tap Again To Close

Job Description

Position: Demand Generation Specialist

Employment Type: Full-Time

About Us

10decoders is a technology-first company delivering cutting-edge AI-powered automation, enterprise software, and digital transformation services to clients across industries. We are looking for an experienced and creative Demand Generation Specialist to take ownership of our marketing function, build a strong brand presence, and drive a qualified pipeline through strategic initiatives across digital, content, and performance marketing.

Key Responsibilities

· Marketing Strategy & Planning: Define and execute a full-funnel marketing strategy aligned with business growth objectives across B2B segments

· Brand Positioning: Develop and maintain strong brand messaging, ensuring consistency across all channels including web, social, sales assets, and PR.

· Campaign Management: Plan, execute, and optimize digital and offline campaigns to drive awareness, engagement, and conversions.

· Content & Messaging: Oversee the creation of high-quality content blogs, whitepapers, case studies, videos aligned with thought leadership and SEO goals.

· Lead Generation & Nurturing: Build a predictable pipeline through demand generation activities (email, social, paid ads), lead nurturing workflows, and marketing automation.

· Performance Marketing: Own paid marketing budgets and ROI metrics across platforms (LinkedIn Ads, Google Ads, etc.).

· Team Leadership: Build and lead a small but agile team of marketers (internal and external), including content creators, designers, and digital marketers.

· Cross-functional Collaboration: Work closely with product, sales, and leadership to ensure alignment of GTM initiatives, messaging, and campaign impact.

· Analytics & Optimization: Track KPIs, report marketing performance, and apply insights to continuously improve results (MQLs, CAC, LTV, engagement rates).

Required Skills & Qualifications

· Bachelor's degree required; MBA or postgraduate in Marketing or related field preferred.

· 6–10 years of experience in B2B marketing; experience in SaaS, enterprise technology, or AI domains preferred.

· Proven expertise in end-to-end campaign execution, digital marketing, SEO/SEM, and content strategy.

· Hands-on experience with tools like HubSpot, Google Analytics, LinkedIn Ads, SEO tools (Ahrefs/SEMRush), and WordPress/marketing automation platforms.

· Excellent communication, storytelling, and stakeholder management skills.

· Strong analytical mindset and ability to make data-driven decisions.

· Experience managing internal teams and external agencies/freelancers.

What We Offer

· Strategic leadership role with visibility and influence across the organization.

· Opportunity to shape and scale a high-impact marketing engine.

· Exposure to cutting-edge technologies and AI-based solutions.

· Performance-linked rewards and growth pathways.

· A fast-paced, innovation-driven culture with room to experiment and grow.

This advertiser has chosen not to accept applicants from your region.
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Demand generation manager

Rajamahendravaram, Andhra Pradesh ComplianceQuest

Posted today

Job Viewed

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Job Description

Join the team that's transforming compliance and quality for the modern enterprise.Compliance Quest is a seeking player-coach Demand Generation Manager to lead the strategy and execution of our multi-channel demand engine. You will not only define strategy and manage performance, but also roll up your sleeves to actively build campaigns and drive measurable results. Experience in the Life Sciences compliance industry is highly preferred, as you will be marketing to regulated industries with complex buying cycles.You will be a key driver of pipeline creation, customer acquisition, product adoption, and expansion across our entire lifecycle—from first touch to renewal—while working cross-functionally with Marketing, Product Marketing, BDRs, Sales, Customer Success, and Partner teams.What You’ll Do:Demand Generation OwnershipOwn the end-to-end demand generation pipeline—strategy, planning, execution, performance analysis, and optimization.Develop a scalable demand generation engine that spans inbound and outbound tactics, product-led growth, and ABM motions.Track and optimize KPIs such as CAC, funnel velocity, and ROI using real-time dashboards and analytics platforms.Multi-Channel Campaign Execution:Drive pipeline growth through digital (SEO, SEM, email, display, paid/organic social, community) and offline channels.Tailor campaigns to persona-specific pain points and buying journeys.Build and manage targeted campaigns for both new acquisition and expansion within.Gen AI-Driven Marketing:Leverage tools like Chat GPT, Jasper, Writer, and Copy.ai to:Develop/test messaging, email nurtures, landing pages, and ad copy.Automate segmentation/personalization across lifecycle and ABM.Analyze funnel performance using AI-driven platforms.Build intent models and PQL frameworks using AI-enhanced scoring.Full-Funnel Optimization:Continuously optimize funnel performance using data, feedback, and experimentation.Run A/B and multivariate testing, cohort analysis, and UX diagnostics.ABM, ABX & Cross-Functional Programs:Plan and execute ABM campaigns with Partners, Sales, and BDRs.Deliver personalized programs for multiple buyer personas within a decision committee.Channel & Ecosystem Marketing:Run co-marketing with referral/channel partners.Use AI-assisted segmentation and analytics to prioritize investments.Marketing Operations & Tech Stack:Optimize marketing automation, lead scoring, CDPs, and reporting toolsIntegrate AI tools for operational efficiency and insight generation.Manage budgets and performance reporting to leadership.Requirements:Experience marketing enterprise Saa S in regulated industries (e.g., Life Sciences, quality, safety, compliance).Deep familiarity with the Salesforce ecosystem.5-8+ years of B2 B Saa S experience in demand generation and growth marketing.Experience as a player-coach, adept at both strategic leadership and tactical execution.Proven expertise with generative AI tools in marketing contexts.Demonstrated success driving pipeline and exceeding KPI-based goals.Strong command of funnel optimization and multi-channel campaign strategy.Familiarity with ABM/ABX, marketing ops, and pod-based experimentation.Hands-on knowledge of Salesforce, Pardot, 6sense, Zoom Info, analytics platforms, and content automation.Why Compliance Quest:Compliance Quest is the fastest-growing, 100% modern cloud, AI-powered platform for Product Lifecycle, Quality, and Safety Management, built natively on the Salesforce platform. Our next-generation solutions help organizations of all sizes deliver high-quality products and services—safely, efficiently, and sustainably.As a fully remote company with a global team of 180+ professionals, we empower our customers to mitigate risks, resolve issues proactively, and drive continuous improvement—while protecting their people, products, suppliers, and brands.At Compliance Quest, we thrive on innovation, collaboration, and impact. We're always looking for passionate, forward-thinking professionals to join our growing team and help shape the future of quality and compliance.Benefits:401(k)401(k) matchingDental insuranceHealth insuranceHealth savings accountPaid time offVision insurance

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Demand generation manager

Kottayam, Kerala ComplianceQuest

Posted today

Job Viewed

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Job Description

Join the team that's transforming compliance and quality for the modern enterprise.Compliance Quest is a seeking player-coach Demand Generation Manager to lead the strategy and execution of our multi-channel demand engine. You will not only define strategy and manage performance, but also roll up your sleeves to actively build campaigns and drive measurable results. Experience in the Life Sciences compliance industry is highly preferred, as you will be marketing to regulated industries with complex buying cycles.You will be a key driver of pipeline creation, customer acquisition, product adoption, and expansion across our entire lifecycle—from first touch to renewal—while working cross-functionally with Marketing, Product Marketing, BDRs, Sales, Customer Success, and Partner teams.What You’ll Do:Demand Generation OwnershipOwn the end-to-end demand generation pipeline—strategy, planning, execution, performance analysis, and optimization.Develop a scalable demand generation engine that spans inbound and outbound tactics, product-led growth, and ABM motions.Track and optimize KPIs such as CAC, funnel velocity, and ROI using real-time dashboards and analytics platforms.Multi-Channel Campaign Execution:Drive pipeline growth through digital (SEO, SEM, email, display, paid/organic social, community) and offline channels.Tailor campaigns to persona-specific pain points and buying journeys.Build and manage targeted campaigns for both new acquisition and expansion within.Gen AI-Driven Marketing:Leverage tools like Chat GPT, Jasper, Writer, and Copy.ai to:Develop/test messaging, email nurtures, landing pages, and ad copy.Automate segmentation/personalization across lifecycle and ABM.Analyze funnel performance using AI-driven platforms.Build intent models and PQL frameworks using AI-enhanced scoring.Full-Funnel Optimization:Continuously optimize funnel performance using data, feedback, and experimentation.Run A/B and multivariate testing, cohort analysis, and UX diagnostics.ABM, ABX & Cross-Functional Programs:Plan and execute ABM campaigns with Partners, Sales, and BDRs.Deliver personalized programs for multiple buyer personas within a decision committee.Channel & Ecosystem Marketing:Run co-marketing with referral/channel partners.Use AI-assisted segmentation and analytics to prioritize investments.Marketing Operations & Tech Stack:Optimize marketing automation, lead scoring, CDPs, and reporting toolsIntegrate AI tools for operational efficiency and insight generation.Manage budgets and performance reporting to leadership.Requirements:Experience marketing enterprise Saa S in regulated industries (e.g., Life Sciences, quality, safety, compliance).Deep familiarity with the Salesforce ecosystem.5-8+ years of B2 B Saa S experience in demand generation and growth marketing.Experience as a player-coach, adept at both strategic leadership and tactical execution.Proven expertise with generative AI tools in marketing contexts.Demonstrated success driving pipeline and exceeding KPI-based goals.Strong command of funnel optimization and multi-channel campaign strategy.Familiarity with ABM/ABX, marketing ops, and pod-based experimentation.Hands-on knowledge of Salesforce, Pardot, 6sense, Zoom Info, analytics platforms, and content automation.Why Compliance Quest:Compliance Quest is the fastest-growing, 100% modern cloud, AI-powered platform for Product Lifecycle, Quality, and Safety Management, built natively on the Salesforce platform. Our next-generation solutions help organizations of all sizes deliver high-quality products and services—safely, efficiently, and sustainably.As a fully remote company with a global team of 180+ professionals, we empower our customers to mitigate risks, resolve issues proactively, and drive continuous improvement—while protecting their people, products, suppliers, and brands.At Compliance Quest, we thrive on innovation, collaboration, and impact. We're always looking for passionate, forward-thinking professionals to join our growing team and help shape the future of quality and compliance.Benefits:401(k)401(k) matchingDental insuranceHealth insuranceHealth savings accountPaid time offVision insurance

This advertiser has chosen not to accept applicants from your region.

Demand generation manager

Agra, Uttar Pradesh ComplianceQuest

Posted today

Job Viewed

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Job Description

Join the team that's transforming compliance and quality for the modern enterprise.Compliance Quest is a seeking player-coach Demand Generation Manager to lead the strategy and execution of our multi-channel demand engine. You will not only define strategy and manage performance, but also roll up your sleeves to actively build campaigns and drive measurable results. Experience in the Life Sciences compliance industry is highly preferred, as you will be marketing to regulated industries with complex buying cycles.You will be a key driver of pipeline creation, customer acquisition, product adoption, and expansion across our entire lifecycle—from first touch to renewal—while working cross-functionally with Marketing, Product Marketing, BDRs, Sales, Customer Success, and Partner teams.What You’ll Do:Demand Generation OwnershipOwn the end-to-end demand generation pipeline—strategy, planning, execution, performance analysis, and optimization.Develop a scalable demand generation engine that spans inbound and outbound tactics, product-led growth, and ABM motions.Track and optimize KPIs such as CAC, funnel velocity, and ROI using real-time dashboards and analytics platforms.Multi-Channel Campaign Execution:Drive pipeline growth through digital (SEO, SEM, email, display, paid/organic social, community) and offline channels.Tailor campaigns to persona-specific pain points and buying journeys.Build and manage targeted campaigns for both new acquisition and expansion within.Gen AI-Driven Marketing:Leverage tools like Chat GPT, Jasper, Writer, and Copy.ai to:Develop/test messaging, email nurtures, landing pages, and ad copy.Automate segmentation/personalization across lifecycle and ABM.Analyze funnel performance using AI-driven platforms.Build intent models and PQL frameworks using AI-enhanced scoring.Full-Funnel Optimization:Continuously optimize funnel performance using data, feedback, and experimentation.Run A/B and multivariate testing, cohort analysis, and UX diagnostics.ABM, ABX & Cross-Functional Programs:Plan and execute ABM campaigns with Partners, Sales, and BDRs.Deliver personalized programs for multiple buyer personas within a decision committee.Channel & Ecosystem Marketing:Run co-marketing with referral/channel partners.Use AI-assisted segmentation and analytics to prioritize investments.Marketing Operations & Tech Stack:Optimize marketing automation, lead scoring, CDPs, and reporting toolsIntegrate AI tools for operational efficiency and insight generation.Manage budgets and performance reporting to leadership.Requirements:Experience marketing enterprise Saa S in regulated industries (e.g., Life Sciences, quality, safety, compliance).Deep familiarity with the Salesforce ecosystem.5-8+ years of B2 B Saa S experience in demand generation and growth marketing.Experience as a player-coach, adept at both strategic leadership and tactical execution.Proven expertise with generative AI tools in marketing contexts.Demonstrated success driving pipeline and exceeding KPI-based goals.Strong command of funnel optimization and multi-channel campaign strategy.Familiarity with ABM/ABX, marketing ops, and pod-based experimentation.Hands-on knowledge of Salesforce, Pardot, 6sense, Zoom Info, analytics platforms, and content automation.Why Compliance Quest:Compliance Quest is the fastest-growing, 100% modern cloud, AI-powered platform for Product Lifecycle, Quality, and Safety Management, built natively on the Salesforce platform. Our next-generation solutions help organizations of all sizes deliver high-quality products and services—safely, efficiently, and sustainably.As a fully remote company with a global team of 180+ professionals, we empower our customers to mitigate risks, resolve issues proactively, and drive continuous improvement—while protecting their people, products, suppliers, and brands.At Compliance Quest, we thrive on innovation, collaboration, and impact. We're always looking for passionate, forward-thinking professionals to join our growing team and help shape the future of quality and compliance.Benefits:401(k)401(k) matchingDental insuranceHealth insuranceHealth savings accountPaid time offVision insurance

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