What Jobs are available for Digital Advertising in India?

Join us as a Digital Advertising Strategist at Pattern

Pattern is a leading eCommerce accelerator with offices across the globe offering outsourced marketplace and ecommerce management services for brands worldwide. The Pattern Ecommerce Acceleration Platform leverages AI-powered technology, industry expertise, and global distribution, logistics, and fulfilment services to help quality brands scale profitably on their own websites and through hundreds of marketplaces. Pattern works with some of the most recognized brands such as Pandora, Skullcandy, The North Face and it ranks among the top 5 Amazon sellers globally. Pattern has over 1100 employees across the globe and in November 2021 it received $225M in funding making us a double unicorn.

Pattern is expanding, and we are looking for a Digital Advertising Strategist to join our Australian team to support the scaling of the business by driving the performance of the brands we represent on Amazon and other Marketplaces.

Frequently Asked Questions

What is the day in the life of a Digital Advertising Strategist?

• Plan, execute and monitor paid advertising campaigns on Google for the allocated strategic accounts
• Must have experience with Performance Max campaigns.
• Analyse and optimise existing paid search campaigns including campaign structure, keyword research, negative keywords, bid adjustments, creating new campaigns, writing compelling ad copy, audience targeting, and any other optimisation required to drive revenue and sales
• Test, scale and optimise campaigns in Google Ads (and other channels)
• Plan and manage weekly and monthly advertising budgets across client accounts
• Update and improve the tracking of every brand advertising spend and return on ad spend
• Communicating with clients via email, calls and face-to-face meetings to provide insights
• Define compelling advertising strategies that meet client commercial goals
• Daily reporting and monitoring of campaigns to ensure commercial objectives are met
• Work closely with Brand Management, Merchandising and SEO/Content to drive an aligned commercial agenda for the allocated accounts
• Train, develop and coach junior teams
• Adopt internal tools and feedback to the tech team on feature requirements

What will I need to thrive in this role:

• Total experience of 5+ years with a Minimum of 2-3 years experience in a hands-on digital advertising role, preferably within an agency focused on Amazon.
• Line management experience
• Excellent verbal and written communication skills
• Excellent analytical skills, including budget management and attention to detail.
• Ability to think strategically with a strong bias towards commercial outcomes.
• Experience working with retail/ecommerce clients (desirable)

In a move that underscores its ongoing commitment to digital transformation, Aditya Birla Group , one of India’s largest and most diversified conglomerates, has announced openings for multiple Digital Advertising Manager positions. The roles are part-time and fully remote , offering skilled digital professionals an opportunity to contribute to high-impact advertising campaigns across the Group’s vast portfolio of brands.

With interests spanning fashion, financial services, telecom, manufacturing, and more, Aditya Birla Group is seeking forward-thinking advertising specialists who can drive performance across digital channels while adapting to the unique identity and goals of each brand.

“This is more than just media buying—it’s about crafting digital experiences that reflect the scale, innovation, and ambition of the Aditya Birla name,” said a company spokesperson. “We’re looking for individuals who can think strategically, act fast, and deliver measurable results across our digital campaigns.”

Role Summary:

As a Digital Advertising Manager, you will lead the planning, execution, and optimization of paid campaigns across platforms like Google Ads, Meta, YouTube, and programmatic networks. Working closely with internal brand teams, creative partners, and analytics experts, you’ll be responsible for ensuring every rupee spent translates into brand impact and business value.

Key Responsibilities:

• Create, manage, and optimize paid ad campaigns for various Aditya Birla brands
• Work across Google Ads, Meta Ads Manager, LinkedIn, YouTube, and display networks
• Monitor campaign performance metrics such as CTR, CPA, and ROAS, making real-time adjustments to improve efficiency
• Collaborate with design and content teams to align creatives with campaign objectives
• Present campaign reports and performance insights to internal stakeholders
• Stay on top of emerging trends in performance marketing, automation, and targeting strategies

Ideal Candidates Will Have:

• 3–5 years of experience in digital advertising, preferably with multi-brand or agency experience
• Deep understanding of paid media platforms and audience targeting strategies
• A strong grasp of analytics and attribution models
• Excellent communication skills and ability to manage multiple projects simultaneously
• Familiarity with Indian market trends and consumer behavior is highly desirable
• Bonus: Experience working with enterprise-scale brands or multilingual campaign execution

• Role: Digital Advertising Manager
• Type: Part-Time
• Location: Fully Remote (India-based preferred, but open globally)
• Schedule: 15–20 hours per week, with flexible working hours
• Compensation: Competitive, based on experience and scope of projects
• These roles are part of Aditya Birla Group’s larger digital marketing evolution, aiming to blend traditional brand strength with modern performance-led strategies. Successful candidates will join a collaborative, high-growth environment and gain visibility across some of India’s most recognized consumer and industrial brands.

Brand: Uniqlo

At Uniqlo , we believe that great clothing has the power to make everyday life better. Our mission is to deliver high-quality, functional, and timeless designs that bring comfort and style to people everywhere. As we grow our digital presence globally, we are looking for a Digital Advertising Manager to join our team remotely and help connect more customers with the LifeWear experience.

As a Digital Advertising Manager, you will lead the planning, execution, and optimization of Google Ads campaigns that inspire, engage, and convert. Your role is essential in ensuring that Uniqlo continues to reach the right customers with the right message, while staying true to our values of simplicity, quality, and longevity.

• Design, implement, and manage Google Ads campaigns across search, display, shopping, and video.
• Optimize campaigns daily to achieve maximum ROI and growth objectives.
• Conduct audience, keyword, and market research to refine targeting and ad relevance.
• Partner with creative and brand teams to align advertising with seasonal collections and campaigns.
• Track, analyze, and report on performance data with actionable insights.
• Stay informed on digital marketing trends, tools, and new opportunities in the Google Ads ecosystem.
  

• 3+ years of proven experience managing Google Ads campaigns at scale.
• Strong knowledge of performance marketing, bidding strategies, and conversion tracking.
• Proficiency with Google Analytics and related reporting platforms.
• Excellent analytical, organizational, and communication skills.
• A customer-focused mindset with the ability to balance data-driven decision making and brand storytelling.
• Experience working with fashion or global lifestyle brands is a plus.
  

• A remote-first role with flexible working arrangements.
• The opportunity to contribute to one of the world’s most respected global brands.
• Competitive salary and performance-based bonuses.
• Continuous learning and professional development opportunities.
• A collaborative, inclusive, and innovative work culture.

Digital Advertising Director – Invisible Motion

At Invisible Motion, ads are not just campaigns.

They are engines of growth, stories shaped by data, and bridges between brands and people.

We’re looking for a Digital Advertising Director who can see beyond platforms and dashboards. Someone who can set vision, craft strategies, and guide a team toward creating measurable impact.

In this role, you will:

• Lead multi-channel perf. strategies (G.A., Meta, YT, LinkedIn, P.Max, and more).
• Manage budgets with precision, turning spend into sustainable growth.
• Mentor and inspire a team of specialists, building a culture of learning and exp.
• Collaborate with creative, content, and data teams to design campaigns that resonate.
• Stay ahead of trends, using insights to keep campaigns fresh and effective.

What you’ll find here:

• Freedom to innovate, test, and push boundaries.
• A space where creativity meets analytics.
• Projects across industries and regions, with intl. exposure.
• A growth path that expands both leadership and strategic influence.

This isn’t just another jb title.

It’s a chance to shape how brands grow in the digital age — and to leave your mark with a team that values vision as much as execution.

• #DigitalAds #PerfMkt #Leadership #InvisibleMotion #PaidMedia #MktCr

• Develop and articulate a compelling creative strategy that aligns with client objectives and brand guidelines.
• Lead the ideation and conceptualization of innovative digital advertising campaigns, including social media, SEM, display, video, and experiential marketing.
• Oversee the end-to-end creative process, from initial brief and concept development to final execution and delivery.
• Manage, mentor, and inspire a high-performing creative team, fostering a culture of collaboration, innovation, and excellence.
• Ensure the quality and consistency of all creative assets produced by the team, upholding the agency's standards.
• Present creative concepts and campaign strategies effectively to clients, articulating the rationale and expected impact.
• Collaborate closely with account management, strategy, and media teams to ensure integrated campaign execution.
• Stay ahead of emerging digital trends, technologies, and creative best practices.
• Manage creative budgets and timelines, ensuring projects are delivered on time and within scope.
• Contribute to new business pitches, developing creative concepts that win potential clients.
• Champion the agency's creative vision and foster a culture of experimentation and continuous learning.

• Bachelor's degree in Graphic Design, Advertising, Marketing, or a related creative field.
• Minimum of 7-10 years of experience in creative roles within advertising agencies or marketing departments, with a significant portion in a leadership capacity.
• Proven track record of developing and executing successful digital advertising campaigns across multiple channels.
• Exceptional portfolio showcasing a wide range of creative work and strategic thinking.
• Strong understanding of digital marketing principles, consumer behavior, and brand storytelling.
• Excellent leadership, team management, and communication skills.
• Proficiency in design principles, typography, and visual composition.
• Familiarity with content management systems, digital advertising platforms, and creative software suites.
• Ability to thrive in a fast-paced, deadline-driven environment and manage multiple projects simultaneously.
• Strong presentation skills and the ability to influence stakeholders.
• A keen eye for detail and a passion for creating impactful, memorable creative work.

• Lead and inspire the creative team, fostering a culture of innovation, collaboration, and excellence.
• Develop and present compelling creative concepts and strategies for digital marketing campaigns, advertising, and branding initiatives.
• Oversee the execution of creative projects from concept to completion, ensuring quality, consistency, and adherence to brand guidelines.
• Collaborate closely with account management, strategy, and production teams to ensure creative vision aligns with client objectives and project scope.
• Translate client briefs into impactful creative work that resonates with target audiences.
• Manage creative budgets and timelines effectively, ensuring projects are delivered on time and within scope.
• Provide art direction and constructive feedback to designers, copywriters, and other creative professionals.
• Stay abreast of the latest trends in digital marketing, advertising, graphic design, and visual communication.
• Identify and mentor emerging creative talent within the team.
• Ensure all creative output is innovative, on-brand, and effective in achieving marketing goals.
• Present creative work to clients, articulate the rationale behind concepts, and gain buy-in.
• Contribute to new business pitches and the development of agency creative positioning.

• Bachelor's degree in Fine Arts, Graphic Design, Advertising, Communications, or a related creative field.
• Minimum of 8 years of experience in a creative role within an advertising agency or digital marketing environment, with at least 3 years in a leadership position (e.g., Senior Art Director, Creative Director).
• Proven track record of developing and delivering award-winning creative campaigns across digital and traditional media.
• Exceptional portfolio showcasing strong conceptual thinking, art direction, and design skills across various mediums.
• Deep understanding of digital marketing channels, social media, content marketing, and advertising principles.
• Strong leadership, communication, and presentation skills, with the ability to inspire and motivate a team.
• Proficiency in design software (e.g., Adobe Creative Suite) and a good understanding of current digital technologies.
• Ability to manage multiple projects simultaneously and thrive in a fast-paced, deadline-driven environment.
• Strategic thinker with a keen eye for detail and a passion for creating impactful brand experiences.

• Develop and articulate a clear creative strategy aligned with brand objectives and marketing goals.
• Lead and inspire a diverse creative team, fostering an environment of innovation, collaboration, and excellence.
• Oversee the conceptualization and execution of all creative assets, including digital advertisements, social media content, website designs, video production, and branding materials.
• Ensure all creative output is strategically sound, on-brand, and of the highest aesthetic and technical quality.
• Manage creative projects from brief to delivery, ensuring timely completion and adherence to budget.
• Collaborate closely with marketing, product, and strategy teams to translate business objectives into compelling creative solutions.
• Present creative concepts and strategies to stakeholders, effectively articulating the rationale and potential impact.
• Stay ahead of industry trends, emerging technologies, and best practices in digital media and advertising.
• Conduct creative reviews and provide constructive feedback to team members.
• Manage external creative resources and agencies as needed.
• Champion brand consistency and visual identity across all communication channels.

• Bachelor's degree in Graphic Design, Fine Arts, Advertising, Marketing, or a related creative field.
• Minimum of 7 years of experience in a creative leadership role, with a strong portfolio showcasing expertise in digital media and advertising campaigns.
• Proven track record of successfully developing and executing creative strategies that drive measurable results.
• Deep understanding of digital marketing channels, social media platforms, and content creation best practices.
• Exceptional conceptual thinking, storytelling, and visual design skills.
• Strong leadership, team management, and motivational abilities.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in relevant creative software and tools (e.g., Adobe Creative Suite).
• Ability to manage multiple projects simultaneously and thrive in a fast-paced, remote work environment.
• A keen eye for detail and a passion for producing innovative and engaging creative work.
• Experience in motion graphics, video production, or UI/UX design is a significant plus.