119 Digital Analytics jobs in India

We are looking for Digital analytics / Google Tag Management - GTM

Experience: 3 years - 8 years

Shift Timing: 2PM IST - 11PM IST

Location: Bangalore / Hyderabad / Chennai / Noida / Gurgaon / Visakhapatnam

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Job Summary:

We are seeking a detail-oriented and technically skilled Digital Analyst with hands-on experience in Google Tag Manager (GTM) to support our digital analytics initiatives. The ideal candidate will be responsible for implementing and managing tracking solutions, ensuring accurate data collection, and enabling actionable insights across web and digital platforms.

Key Responsibilities:

• Implement and manage Google Tag Manager containers across multiple websites and platforms.
• Collaborate with marketing, product, and development teams to define tracking requirements.
• Create and maintain tags, triggers, and variables in GTM to support analytics and marketing needs.
• Ensure accurate data collection for tools like Google Analytics , GA4 , Google Ads , Meta Pixel , and other third-party platforms.
• Debug and troubleshoot tag implementation issues using tools like Tag Assistant , Chrome DevTools , and GTM Preview Mode .
• Maintain documentation of tagging strategies, data layers, and tracking specifications.
• Monitor data quality and integrity across analytics platforms.
• Support A/B testing and personalization efforts through tag-based tracking.
• Stay updated on industry best practices and evolving analytics technologies.

Required Skills & Qualifications:

• 3–6 years of experience in digital analytics or tag management.
• Strong proficiency in Google Tag Manager , Google Analytics (Universal & GA4) .
• Familiarity with JavaScript , HTML , and CSS for tag customization.
• Excellent problem-solving and communication skills.
• Ability to work cross-functionally with technical and non-technical stakeholders

• Develop and implement comprehensive digital marketing analytics frameworks and dashboards.
• Track, measure, and analyze the performance of all digital marketing campaigns across multiple channels.
• Identify key trends, insights, and opportunities for campaign optimization and strategic adjustments.
• Generate regular performance reports and present findings and recommendations to the marketing team and leadership.
• Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor website traffic, user behavior, and conversion rates.
• Conduct A/B testing and other experiments to improve campaign performance and user experience.
• Provide data-driven recommendations for budget allocation and channel optimization.
• Analyze customer journey data to identify pain points and opportunities for improvement.
• Stay up-to-date with the latest trends and best practices in digital marketing analytics and data science.
• Collaborate with cross-functional teams to ensure data accuracy and consistency.
• Develop predictive models to forecast marketing performance and customer behavior.
• Manage and maintain marketing databases and ensure data integrity.
• Contribute to the development of attribution models to understand the impact of different marketing touchpoints.

• Oversee the strategy and execution of all digital marketing analytics initiatives, ensuring alignment with business goals.
• Develop and maintain comprehensive dashboards and reports to track key performance indicators (KPIs) for all digital marketing campaigns (SEO, SEM, Social Media, Email, Content Marketing, etc.).
• Conduct in-depth analysis of campaign performance, user behavior, and market trends to identify opportunities for optimization and growth.
• Implement A/B testing and multivariate testing methodologies to refine campaign effectiveness and user experience.
• Collaborate with digital marketing teams to provide data-driven recommendations for campaign strategy, targeting, and budget allocation.
• Utilize advanced statistical techniques and machine learning models to uncover deeper insights and predict future performance.
• Manage and optimize analytics tools and platforms (e.g., Google Analytics, Adobe Analytics, tag management systems, BI tools).
• Present complex findings and recommendations clearly and concisely to both technical and non-technical stakeholders, including senior leadership.
• Stay at the forefront of emerging trends and technologies in digital marketing analytics, and advocate for their adoption.
• Mentor and develop a team of skilled marketing analysts, fostering a collaborative and data-centric culture.

• Master's degree in Marketing Analytics, Statistics, Data Science, Economics, or a related quantitative field.
• 7-10 years of progressive experience in digital marketing analytics, with a significant portion in a leadership or managerial role.
• Proven expertise in analyzing large datasets and extracting actionable insights from various digital marketing channels.
• Proficiency with web analytics platforms (e.g., Google Analytics IQ, Adobe Analytics) and tag management solutions (e.g., GTM).
• Strong command of SQL for data extraction and manipulation, and experience with data visualization tools (e.g., Tableau, Power BI).
• Experience with statistical programming languages such as R or Python for advanced analysis is highly desirable.
• Excellent understanding of digital marketing principles, campaign management, and performance metrics.
• Exceptional communication, presentation, and storytelling skills, with the ability to articulate complex data to diverse audiences.
• Demonstrated ability to lead and inspire a remote team.
• Strong strategic thinking and problem-solving capabilities.

Core Role: Track, measure, and optimise based on analytics for a client based in the finance sector.

SEO / SMO Responsibilities:

SEO (Analytical Side):

• Keyword tracking & ranking reports for campaign-related terms.
• Monitor website/social traffic sources and CTR from organic posts.
• Audit SEO health of linked content (landing pages, microsites, YouTube, etc.).
• Suggest optimisation opportunities based on data.

SMO (Analytical Side):

• Track engagement metrics (likes, shares, saves, CTR, impressions).
• Run competitor benchmarking (how their content performs in search & social).
• Generate monthly insights on which hashtags, content types, or posting times yield the best performance.
• Recommend adjustments to improve campaign ROI.
• Baseline Setup (Month 1):  Establish key KPIs, dashboards, and benchmarks.
• Monthly Reports:
• Detailed analytics covering reach, impressions, engagement, CTR, follower growth, and SEO keyword performance.
• Visual dashboards (charts, graphs) for client-facing reports.
• Final 3-Month Report:
• Comprehensive review of all digital media KPIs.
• ROI & cost-benefit analysis of campaigns.
• Strategic recommendations for scaling.

• Develop and execute a comprehensive digital marketing strategy to enhance brand visibility, customer acquisition, and engagement.
• Oversee all digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising.
• Define key performance indicators (KPIs) and establish robust analytics frameworks to track campaign effectiveness and ROI.
• Conduct in-depth analysis of website traffic, user behavior, and campaign performance, translating insights into actionable recommendations.
• Manage the digital marketing budget, optimizing spend for maximum impact and efficiency.
• Lead and mentor a team of digital marketing specialists, fostering a culture of continuous learning and innovation.
• Collaborate with product, sales, and content teams to ensure a consistent brand message and customer experience across all digital touchpoints in Pune, Maharashtra, IN .
• Stay updated with the latest digital marketing trends, tools, and best practices.
• Manage relationships with external agencies and vendors as needed.
• Develop and implement A/B testing strategies for landing pages, ad creatives, and email campaigns to continuously improve conversion rates.

• Bachelor's or Master's degree in Marketing, Business Administration, Statistics, or a related field.
• Minimum of 8-10 years of experience in digital marketing, with a significant focus on performance marketing and analytics.
• Proven track record of developing and executing successful digital marketing campaigns that drive measurable results.
• Expertise in Google Analytics, Google Ads, social media advertising platforms (Facebook Ads, LinkedIn Ads, etc.), and marketing automation tools.
• Strong analytical skills with the ability to interpret complex data and generate actionable insights.
• Excellent leadership, communication, and project management skills.
• Experience with SEO tools (e.g., SEMrush, Ahrefs) and content management systems (CMS).
• Familiarity with customer relationship management (CRM) systems.