7,413 Digital Analytics jobs in India
Digital Analytics
Posted today
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Job Description
- weekly, monthly & quarterly.
- Assisting with the production of reporting and analysis for all media metrics including owned/earned media, report performance, and insights on an ongoing basis.
- Responsible for updating industry benchmarks and internal benchmarks data and competitor analysis.
- Managing project-based ad-hoc requirements of the client.
- Ensuring seamless project delivery (accuracy & timeliness) & effective client management.
- Key skills
- Expertise in Digital Analytics including media tagging implementation and reporting using various digital marketing tools.
- Good understanding of the digital marketing ecosystem, the possible touch points throughout the customer journey, and how data is captured at each of these.
- Employee specification
- Graduates/Postgraduates from good Institutes in Economics, Statistics, or other Quantitative disciplines/B.Tech/MBA.
2 years of professional experience in Marketing Communications and Analytics.
**Salary**: ₹35,000.00 - ₹80,000.00 per month
Schedule:
- Day shift
- Morning shift
Ability to commute/relocate:
- Mohali, Punjab: Reliably commute or planning to relocate before starting work (required)
**Experience**:
- Digital Analytics: 2 years (preferred)
Digital & Marketing Analytics Manager
Posted today
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Job Description
Job description
Area: Digital & Marketing Analytics
Designation: Manager
Cadre: Manager
Experience: 10-12 Years
Position Objective:
The objective of this position is to drive Performance and regular marketing through use of Digital
channels, CRM and Loyalty analytics, and analytics dashboards such as GA, MoEngage, Firebase, etc.
Major Responsibilities:
Monthly Audit and health check of all Ecommerce channels – Website, Msite, App, and whatsapp
Daily tracking of traffic and conversions across all channels, and reporting the same.
i-monthly/ Monthly reporting of user acquisition, profile, sources of acquisition and conversion,
acquisition by platforms, channels, devices, country, etc
ebsite analytics in terms of Bounce rate, page views, time spent, etc
nstrument conversion points and optimize user funnels
lan and execute all digital marketing campaigns including Search, Remarketing, Facbook CPC,
Promoted Posts, Google click to call, App install, GDN, Affiliate network marketing, Lookalike, GMB
marketing and SEO
xecute all in-house campaigns including Whatsapp broadcast, SMS, Email marketing
easure and report performance of all digital marketing campaigns, and assess against goals (ROI and
KPIs)
dentify trends and insights, and optimize spend and performance based on the insights
rainstorm new and creative growth strategies
lan, execute, and measure experiments and conversion tests
ollaborate with internal teams to create landing pages and optimize user experience
tilize strong analytical ability to evaluate end-to-end customer experience across multiple channels
and customer touch points
ollaborate with agencies and other vendor partners
valuate emerging technologies. Provide thought leadership and perspective for adoption where
appropriate
RM / Loyalty Analytics – identify trends in major customer cohorts
/ Loyalty Analytics – Identify niches / untapped segments of customers for potential to upgrade
spends / increase frequency
/ Loyalty Analytics – Data analysis to understand reasons for degrowth in store/region/category
Key Competencies:
lity to take key strategic decisions for Digital Marketing and content development
bility to analyse and develop campaign strategies to increase customer base and footfall based on
key data
n understanding of the market and consumer insights and trends
xcellent communication and interpersonal skills
roficient in MS Office – in particular in Excel to handle data analysis and interpretation.
Technical Competencies:
tified Google Adwords Professional
ertified Google Analytics Training
xperience in using dashboards such as Moengage, Firebase, Appsflyer
xperience in CRM/Analytics software such as Salesforce, Tableau, SAP
ampaign management experience in Facebook, and Google Search
Formal Education
BA (Full Time) from a premier institute
Digital Analytics Manager
Posted 2 days ago
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Job Description
**Responsibilities:**
+ Incumbents work with large and complex data sets (both internal and external data) to evaluate, recommend, and support the implementation of business strategies
+ Identifies and compiles data sets using a variety of tools (e.g. SAS, SQL, Pyspark) to help predict, improve, and measure the success of key business to business outcomes
+ Responsible for documenting data requirements, data collection / processing / cleaning, and exploratory data analysis; which may include utilizing statistical models / algorithms and data visualization techniques
+ Incumbents in this role may often be referred to as Data Scientists
+ Specialization in digital and marketing
+ Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.
**Qualifications & Working Experience :**
+ 8-12yrs of working experience
+ Need to have understanding of Adobe Analytics along with strong SAS Coding experience
+ Understanding of financials and PNL metrics
+ Good at communication as need to coordinate with senior business leaders
+ Good understanding of financials and PNL metrics
+ From financial services, having understanding of credit card business
+ Preferably have exposure to Digital Business & knowledge of Digital Performance KPIs
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
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**Job Family Group:**
Decision Management
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**Job Family:**
Specialized Analytics (Data Science/Computational Statistics)
---
**Time Type:**
Full time
---
**Most Relevant Skills**
Please see the requirements listed above.
---
**Other Relevant Skills**
For complementary skills, please see above and/or contact the recruiter.
---
_Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law._
_If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review_ _Accessibility at Citi ( _._
_View Citi's_ _EEO Policy Statement ( _and the_ _Know Your Rights ( _poster._
Citi is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.
Digital Analytics Consultant
Posted today
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Requirement :
Senior. Digital Analytics Professional
- Location - Bangalore (India) – local candidates only
- Role- Full time
- JD: Proficiency in data analysis tools (Google Analytics / Adobe Analytics), any data visualization tools (Looker and Qlik etc), and SQL or other database languages.
- Experience - 5-8 Year
- Qualification – B Tech / MCA
Roles and Responsibility :
Job Description -
Proficiency in data analysis tools (Google Analytics / Adobe Analytics), any data visualization tools (Looker and Qlik etc), and SQL or other database languages.
- Set up Google Analytics accounts and views, applying necessary filters to ensure clean data
- Configure and implement Google Analytics tracking codes on websites
- Analyze and interpret website traffic and user behavior to provide actionable insights.
- Create and manage custom reports and dashboards to meet the specific needs of the business
- Perform regular audits to ensure accurate data collection and provide recommendations for improvements
- Work with marketing, sales, and development teams to establish key performance indicators and goals
- Monitor and evaluate search results and search performance across major search channels
- Communicate and present data findings and insights to non-technical stakeholders
- Stay up-to-date with the latest trends and best practices in SEO and Google Analytics
Digital Analytics Manager
Posted today
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Job Description
The Digital Analytics Manager provides full leadership and supervisory responsibility. Provides operational/service leadership and direction to team(s). Applies in-depth disciplinary knowledge through provision of value-added perspectives or advisory services. May contribute to the development of new techniques, models and plans within area of expertise. Excellent communication and diplomacy skills are required. Generally has responsibility for volume, quality, timeliness of end results and shared responsibility for planning and budgets. Work affects an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family. Full supervisory responsibility, ensuring motivation and development of team through professional leadership to include duties such as performance evaluation, compensation, hiring, disciplinary and terminations as well as direction of daily tasks and responsibilities.
Responsibilities:
Qualifications & Working Experience :
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
---
Job Family Group:
Decision Management---
Job Family:
Specialized Analytics (Data Science/Computational Statistics)---
Time Type:
Full time---
Most Relevant Skills
Please see the requirements listed above.---
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.---
Analyst Digital Analytics
Posted today
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Job Description
Responsibilities
Qualifications Required
Preferred Skills
About Our Company
Ameriprise India LLP has been providing client based financial solutions to help clients plan and achieve their financial objectives for 125 years. We are a U.S. based financial planning company headquartered in Minneapolis with a global presence. The firm’s focus areas include Asset Management and Advice, Retirement Planning and Insurance Protection. Be part of an inclusive, collaborative culture that rewards you for your contributions and work with other talented individuals who share your passion for doing great work. You’ll also have plenty of opportunities to make your mark at the office and a difference in your community. So if you're talented, driven and want to work for a strong ethical company that cares, take the next step and create a career at Ameriprise India LLP.
Ameriprise India LLP is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, genetic information, age, sexual orientation, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.
Full-Time/Part-Time
Full timeTimings
(2:00p-10:30p)India Business Unit
AWMPO AWMP&S President's OfficeJob Family Group
Marketing/Product ManagementDigital Analytics Manager
Posted today
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Job Description
Roles and Responsibilities
As the Digital Analytics Manager, you will be responsible for delivering actionable insights and analysis,through the use of SQL, Adobe Analytics & Google Analytics, across the whole digital capability,
driving decision-making through the power of data and insights
In this key role, you’ll be helping us to deliver a best-in-class digital experience
You’ll be developing new insights from the digital estate using a range of digital analytics tools to
drive increased engagement and improved customer experience
This is an opportunity to strategically partner with the Digital business as a trusted adviser, using
data to drive effortless digital customer experiencesCollaborate with stakeholders and technical teams to define
the customer engagement data vision and strategy,
overseeing the roadmap and delivery of data products.
Establish data requirements for personalisation and reporting
Providing the business with support to help it deliver on its
ambition of ultra-personalised customer experiences
Providing consultancy on strategies to reduce customer
friction and improve funnel conversion rates across digital
channels
Produce campaign tracking, post-campaign performance and
audience insights
Contributing to formal training to support to stakeholders, with
the aim of enabling self-service of analytical tools
Ensure appropriate product tagging to support measurement,
applying attribution tracking to monitor performance of
marketing and acquisition campaigns.Experience as a Digital Analytics Manager, defining and delivering data solutions that deliver multi-
channel measurement, attribution, and advanced analytics
Worked in a Customer Experience / Marketing environment
Knowledge of Adobe Analytics, Adobe Target, Google Analytics and data visualisation tools (Tableau,
Power BI, MicroStrategy or similar).Relevant Experience 4-7 Years
Technical Skills/Knowledge
We’ll look to you to bring hands on experience
with digital analytic tools and platforms. You’ll
also need relevant digital analytics experience,
either agency or client side, with a proven track
record of delivering improvements to digital
customer experience through leveraging data
and insights.
Web analytics experience, ideally using
Adobe Analytics or a similar tool such as
Google Analytics
Experience in supporting optimisation
campaigns and creating personalised
experience
Experience utilising a data management
platform to optimise performance media
spend
A basic understanding of web technologies
such as HTML, JavaScript or CSS and up to
date digital industry knowledge and best
practice
The ability to interpret business requirements,
with strong stakeholder and project
management skills
Behavioural Skills
Strong communication skills, including the
ability to influence business decisions and
stakeholders with the use of insight
Strong team player
Proactive
Bias for Action
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" Marketing Executive - IT- Digital - Analytics"
Posted today
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Role:
- The Marketing Executive will primarily drive the employer brand, both internally and externally with the objective of establishing the companys brand presence and create employee engagement plans to drive the companys objectives with the support of the inhouse creative teams.
- The Marketing Executive will be the primary point of contact between the Marketing team and other functions in the organization for all marketing related work
- The job will include creating and executing marketing campaigns end to end. Take briefs from the Delivery teams, understand the requirement and guide the in-house creative team, or the ad agency to create the marketing collaterals required. This will also include coordination, proofreading and running quality checks on the deliverable
- The job will include planning and executing events end to end with help from the relevant teams and relevant people
- Evaluate employer brand campaigns to understand how other employers are attracting and retaining talent
- Keep a sharp eye at the current employee trends and what attracts them to employers today
Required skill:
- Excellent interpersonal and communication skills
- Strong understanding of internal communications and event management
- Should be fast learner, go getter, independent, efficient, detail-oriented, good in execution and passionate about marketing and branding
- Must have a prior experience (2-3 years) in an internal communications, marketing, events or advertising role
- Ability to design, execute and drive a campaign
- Ability to handle multiple projects simultaneously with tight deadlines
- Ability to work under minimal supervision
Preferred background :
- Must have worked at an Advertising agency/ at the Marketing Communication or Internal Communication department of an IT Company
- From a leading communication school with a foundation course in corporate communication/ advertising/ marketing
Skills Required
Digital Marketing, Event Management, Advertising, Marketing, Internal Communication
Marketing Executive - IT- Digital - Analytics
Posted today
Job Viewed
Job Description
Role:
- The Marketing Executive will primarily drive the employer brand, both internally and externally with the objective of establishing the companys brand presence and create employee engagement plans to drive the companys objectives with the support of the inhouse creative teams.
- The Marketing Executive will be the primary point of contact between the Marketing team and other functions in the organization for all marketing related work
- The job will include creating and executing marketing campaigns end to end. Take briefs from the Delivery teams, understand the requirement and guide the in-house creative team, or the ad agency to create the marketing collaterals required. This will also include coordination, proofreading and running quality checks on the deliverable
- The job will include planning and executing events end to end with help from the relevant teams and relevant people
- Evaluate employer brand campaigns to understand how other employers are attracting and retaining talent
- Keep a sharp eye at the current employee trends and what attracts them to employers today
Required skill:
- Excellent interpersonal and communication skills
- Strong understanding of internal communications and event management
- Should be fast learner, go getter, independent, efficient, detail-oriented, good in execution and passionate about marketing and branding
- Must have a prior experience (2-3 years) in an internal communications, marketing, events or advertising role
- Ability to design, execute and drive a campaign
- Ability to handle multiple projects simultaneously with tight deadlines
- Ability to work under minimal supervision
Preferred background :
- Must have worked at an Advertising agency/ at the Marketing Communication or Internal Communication department of an IT Company
- From a leading communication school with a foundation course in corporate communication/ advertising/ marketing
Skills Required
Seo, Google Analytics, Ppc, Content Marketing, Social Media
Digital Analytics Tableau Consultan...
Posted today
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Job Description
Support ad-hoc analytics needs by delivering analytics solutions and assisting in the interpretation of data
Communicate project status, risks, dependencies, and roadblocks for technical audiences and business stakeholders
Unlock insights into cross-platform, cross-device, and cross campaign performance demonstrating performance
Identify data quality issues and support overall data governance by the IT Cx team
Regularly demonstrate and implement the numerous capabilities of Tableau, such as multi-source dashboards, data blending, table calculations, advanced calculated fields, customized visuals, etc.
create complex calculations including LOD expressions, action filters, user filters, and implement advanced dashboard practices in Tableau
design and development of visual analysis tools, dashboards, and reports used by the companies marketing stakeholders, primarily in Tableau with deep collaboration with back-end data engineers.
Candidate should have:
Strong analytical skills with the ability to collect, organize, analyze and disseminate significant amounts of information with attention to detail and accuracy.
Intermediate level experience in data analysis and reporting in Sales and/or marketing
5 - 7 years of strong experience in building data visualizations using Tableau
5 - 7 years of strong experience with digital analytics platforms such as Adobe Analytics or Google Analytics
Bachelor’s Degree in Business, Marketing, Mathematics, Computer Science or Statistics, with significant quantitative course work is required