7,076 Digital Channel Management jobs in India

Title: Marketing Management Lead

Bangalore, KA, IN

Job Description

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out
Looking to jump-start your career?

We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth.

We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

Must Have

 Marketing Management Lead

Job Description:
We are seeking an experienced Marketing Manager to lead and execute omnichannel marketing strategies for pharmaceutical clients in the US. This role requires a strong understanding of pharma marketing, digital and traditional marketing channels, and the ability to manage end-to-end campaign execution. The ideal candidate will have 10+ years of relevant experience and a proven track record of delivering high-impact marketing programs that drive engagement and business outcomes.
Key Responsibilities:
1. Omnichannel Marketing Strategy & Execution:
o Develop and execute integrated omnichannel marketing campaigns across digital, social, email, programmatic, search, and traditional channels.
o Align campaign strategies with client objectives, regulatory requirements, and industry best practices.
o Optimize marketing efforts using data-driven insights and analytics.
2. Campaign Management:
o Oversee the planning, execution, and performance tracking of marketing campaigns.
o Collaborate with campaign operations, creative, content, and analytics teams to ensure consistent messaging and brand alignment.
3. Client & Stakeholder Collaboration:
o Act as the primary marketing contact for pharmaceutical clients, ensuring seamless communication and alignment.
o Work cross-functionally with internal teams, agencies, and external vendors to drive marketing initiatives.
o Provide strategic recommendations to clients based on market trends and campaign performance data.
4. Performance Monitoring & Optimization:
o Track key performance indicators (KPIs) and generate insights to improve campaign effectiveness.
o Use marketing analytics tools to assess audience engagement, ROI, and conversion rates.
o Continuously refine marketing approaches based on data and client feedback.
5. Compliance & Industry Alignment:
o Ensure all marketing efforts comply with pharmaceutical regulations (FDA, HIPAA, etc.).
o Stay updated on industry trends, best practices, and regulatory changes affecting pharma marketing.
Qualifications:
• Experience:
o 10+ of experience in marketing management, preferably in pharmaceutical or healthcare marketing.
o Strong background in digital marketing, omnichannel strategies, and campaign execution.
• Skills:
o Deep understanding of omnichannel marketing principles.
o Strong project management skills with the ability to handle multiple campaigns simultaneously.
o Proficiency in data analytics, reporting, and campaign optimization.
o Excellent communication and stakeholder management skills.
• Education:
o Bachelor’s/Master’s degree in Marketing, Business, Communications, or a related field.
o Certification in digital marketing, project management, or marketing automation is a plus.

Good to have

• Experience in Project Management tools, familiar in MS office, working knowledge of latest technologies.
• Experience in SVN, Confluence, JIRA, Kanban boards or similar service mgmt would be an added advantage.
• Experience at working both independently and in a team, collaborative environment is essential.
• Strong written and oral communication / presentation skills
• Passion for networking and updating with the latest technology developments and relate it to various projects.
• Adept at conducting research into project-related issues and products, able to learn, understand, and apply the same.
• Experience in Life-science organizations would be an added advantage.
• Ability to create RCA documents and manage escalations.
• Any Bachelor’s Degree or Master Degree

Disclaimer:

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.

Technical skills and Location

BE Civil + MBA (Marketing ) or Any Graduation ( Engineering) + MBA/M.Tech

Job location - Mumbai( whole)

Role

The Management Trainee plays an integral support role in the project sales process. By assisting in lead generation, customer relationship management, documentation, and on-ground sales support, you contribute to the overall efficiency and success of the sales team.

Job responsibilities

1.Sales Assistance: Support the sales team in identifying and qualifying leads for private and government projects.

2. Project Coordination: Assist in project documentation, follow-ups, and coordination with internal teams for smooth execution.

2.Client Interaction: Participate in client meetings alongside the sales team and document requirements, follow-ups, and feedback.

4. Market Mapping: Conduct market visits to understand competitor presence, construction activity, and potential projects.

5.Product Demonstration Support: Assist in planning and executing product demos and presentations to clients and stakeholders.

Sales & Marketing Trainee (SMT) – Immediate Joiners (August 2025)

About Softcell

Softcell Technologies Global Private Limited (Softcell) is one of India’s leading Systems Integrators , delivering innovative IT solutions to enterprise customers for over three decades. Our mission is to enable customers to achieve their business goals by providing best-in-class technology solutions and services, while ensuring a delightful engagement experience for all stakeholders.

In FY 2024-25, Softcell achieved the milestone of ₹1,000+ crore annual revenue, powered by a team of over 800 professionals operating from Mumbai, Pune, Bengaluru, Chennai, Hyderabad, and New Delhi.

We have long-standing partnerships with over 30+ global OEMs including Apple, Jamf, ManageEngine, CrowdStrike, Palo Alto Networks, Trend Micro, Forcepoint, Check Point, SentinelOne, Nutanix, NetApp, Cohesity (Veritas), Veeam Software, Fortinet, Zscaler, Imperva, CyberArk, and Tenable – delivering solutions across IT Security, Data Centre Technologies, Cloud, Mobility, and Engineering Services.

Corporate Office: Pune

Registered Office: Mumbai

Headcount: 800+

FY 2024-25 Revenue: ₹,024 crore

Technology Focus Areas:

• Systems Integration (SI) – Data Centre, Networking, Information Security
• Mobility Solutions – Enterprise Apple deployments (Mac, iPad, iPhone)
• Engineering Services – PLM, CAD/CAE, Simulation, and partnerships with PTC, Ansys, and Sigmetrix

About the SMT Role

The Sales & Marketing Trainee (SMT) Program is designed as a 12-month, fast-track, on-the-job development program that equips fresh MBA graduates with the skills, tools, and experience to become high-performing technology sales professionals.

As an SMT, you will:

• Be placed in one of our 6 office locations and assigned to a regional sales team
• Work closely with National Sales Managers, Product Specialists, Pre-Sales, and Marketing teams
• Gain hands-on exposure to enterprise sales in IT solutions, interacting with mid-market and large enterprise customers
• Participate in structured mentoring, monthly capability reviews, and quarterly business planning

The SMT role is for immediate joiners in August 2025 . Candidates must be ready to relocate to their assigned base location and start without delay.

Key Responsibilities

1. Sales Engagement

• Understand Softcell’s solution portfolio and contribute to achieving assigned revenue goals by positioning and selling solutions in the assigned accounts/territory.
• Actively prospect for new customers while developing existing relationships.
• Participate in solution demos, customer meetings, and account planning.

2. Marketing Support & Demand Generation

• Work with marketing to execute targeted campaigns for focus OEMs.
• Assist in developing collateral, event participation plans, and customer engagement programs.
• Track campaign leads and ensure timely follow-up.

3. CRM & Sales Operations

• Learn and adopt Softcell’s CRM workflows.
• Maintain opportunity data, update forecasts, and ensure timely closure of sales stages.

4. Solution & Product Knowledge

• Develop a deep understanding of the assigned technology domains (e.g., Mobility, SI, Engineering).
• Shadow Solution Experts to learn value-based selling.

5. Business Management Exposure

• Understand pricing, commercials, and order processing systems.
• Learn Softcell’s quarterly sales planning and review processes.

Skills & Attributes

• Strong interest in a career in enterprise technology sales
• Excellent communication skills (spoken & written)
• Ability to work collaboratively in a multi-stakeholder environment
• High learning agility and adaptability
• Competitive and goal-driven mindset
• Affinity for IT products and solutions
• Fresh MBA graduates from Tier-1 and Tier-2 institutes preferred

Induction & Training: Mix of classroom and virtual induction covering:

• Softcell’s business, solution portfolio, and industry positioning
• Sales process, CRM tools, and marketing workflows
• Product orientation with key OEM partners
• Post-induction, SMTs will work on live accounts with mentorship from Sales Leads and National Sales Managers.

Compensation & Benefits

First 12 months CTC will be as follows: ₹6.00 lakh

Subject to your performance, you will then be absorbed in a field sales role in the regular compensation structure of 50:50 fixed:variable from Year 2.

Why join as an SMT at Softcell?

• Opportunity to be part of a 000+ crore national SI with ambitious growth plans to reach the next 000 crore in 2 years
• Exposure to marquee enterprise accounts and global OEM relationships
• Hands-on experience in complex B2B technology sales
• Structured growth path into Account Manager / Business Development roles within 12-18 months
• Access to senior leadership mentoring and direct involvement in high-impact deals