1,186 Digital Marketing Director jobs in India

Company Description:

Netenrich boosts the effectiveness of organizations' security and digital operations so they can avoid disruption and manage risk. Resolution Intelligence CloudTM is our native-cloud data analytics platform for enterprises and services providers that need highly scalable, multitenant security operations and/or digital operations management. Resolution Intelligence Cloud transforms security and operations data into intelligence that organizations can act on before critical issues occur. More than 3,000 customers and managed service providers rely on Netenrich to deliver secure operations at scale.

Role:
 Director / Senior Manager, Digital Marketing

Experience Required:
 8+ years of relevant experience

Location:
 Hyderabad

The Opportunity

We are seeking a visionary digital marketing leader to own and accelerate our global inbound marketing function, with a primary focus on the North America and APAC regions. You will be responsible for developing and executing a sophisticated, multi-channel inbound strategy to drive high-quality leads, build a robust sales pipeline, and achieve revenue goals. You will lead a talented team and oversee the entire inbound funnel, from awareness and acquisition to conversion and handoff. This is a key leadership role for a data-driven strategist who can orchestrate digital events, leverage a modern MarTech stack, and collaborate effectively with sales and marketing counterparts.

Key Responsibilities :

●
Inbound Strategy & Leadership
: Develop and execute the comprehensive inbound marketing

strategy to meet and exceed lead generation and pipeline targets for North America and APAC.

●
Channel Performance:
Oversee the performance of all inbound digital channels. You will

collaborate with the SEO/SEM specialist on search strategy while owning the broader channel

mix, performance marketing (paid social, display), and conversion rate optimization (CRO).

●
Digital Events:
Own the strategy and planning for our digital event program, including webinars

and podcasts, to build our brand, engage prospects, and generate qualified leads.

●
Technology &Analytics
: Lead the strategic use of our core marketing technology stack,

including our marketing automation platform (HubSpot), to refine targeting, personalize

campaigns, and deliver insightful performance reporting.

●
Team Collaboration:
Foster a strong, collaborative environment. You will be a key partner to

leaders across the demand generation, BDR, sales, and product teams to ensure a seamless

MQL-to-Opportunity handoff process and cohesive go-to-market execution.

●
Funnel Optimization:
Continuously analyze the inbound marketing funnel to identify areas for

improvement, implementing A/B tests and other experiments to optimize performance and ROI.

Your Qualifications

● Bachelor's degree in Marketing, Business, or a related field.

● 8+ years in B2B digital marketing, with a proven track record of scaling inbound marketing

programs for a global SaaS or cybersecurity company.

● Deep expertise in developing multi-channel inbound strategies with a focus on North American

and APAC markets.

● Strategic and hands-on experience with marketing automation platforms (HubSpot is highly

preferred).

● Demonstrated success in planning and managing digital events like webinars and podcasts.

● Exceptional leadership and communication skills, with extensive experience collaborating with

sales, BDR, demand generation, and product teams.

● Strong analytical skills with a data-driven mindset and the ability to translate insights into

actionable strategy.

Position Overview

We are seeking an experienced
Digital Marketing Specialist- Leader
with strong expertise in
SEO, online lead generation, and team management
. The ideal candidate must have prior experience in the
real estate sector
, with a proven record of generating qualified leads and driving
bookings from digital campaigns
.

Key Responsibilities

·   Develop and implement
digital marketing strategies
tailored to real estate lead generation and conversion.

·   Manage and oversee the performance of a digital marketing team, ensuring
targets and KPIs
are met.

·   Execute and optimize
SEO strategies
to improve search rankings and organic traffic.

·   Plan, execute, and monitor
paid campaigns
across Google, Meta, LinkedIn, and other platforms.

·   Leverage
AI tools, CRM systems, and automation
to streamline lead nurturing and reporting.

·   Coordinate with sales teams to ensure smooth
lead-to-booking conversion
.

·   Create, review, and oversee
marketing creatives and content
(social media posts, ads, videos, landing pages).

·   Track, analyze, and report campaign performance with actionable insights.

·   Stay updated with the latest
digital marketing and real estate trends
.

Requirements

·   Bachelor's/Master's degree in Marketing, Business, or related field.

·   
3–6 years of digital marketing experience
with a proven track record in
real estate lead generation & bookings
.

·   Strong expertise in
SEO, SEM, Google Ads, Social Media Marketing, and Analytics tools
.

·   Experience in
team handling
with leadership skills.

·   Proficiency in
Adobe Photoshop, Canva, and video editing tools
(preferred).

·   Strong analytical mindset with ability to drive
ROI-focused campaigns
.

·   Excellent communication, problem-solving, and decision-making skills.

What We Offer

·   Competitive salary + performance-based incentives.

·   Career growth opportunities with leadership exposure.

·   Access to cutting-edge digital tools and strategies.

·   A collaborative, supportive, and growth-driven work environment.

Digital Marketer

Job Description

Responsibilities:

• Plan and execute all digital marketing strategies:
• including marketing database
• email
• social media

• display advertising campaigns

• Design, build and maintain our social media presence.

• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights
• Optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies.
• Provide thought leadership and perspective for adoption where it is appropriate.
• Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, white papers, webinars, info graphics, etc.)
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers)
• Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
• Establish closed-loop analytic with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers
• Must be highly proficient in Digital Marketing

Requirements:

• With prior experience in managing teams
• Willing to work in a startup
• Team player and has excellent verbal and written communication skills
• Highly analytical, comfortable with data
• Self-motivated and with a strong sense of ownership
• Outstanding organizational skills
• Fresh graduates are welcome
• BA/BS degree or equivalent work experience

Job Title: AVP- Digital Marketing

Grade-AVP/VP

Location:
Mumbai

Reports to:
Chief Marketing Officer

Function:
Central Marketing | Intellect Design Arena

Team Size:
4/6

Exp-8-12

Purpose of the Role

Responsible for developing and executing a unified, data-driven digital marketing strategy that drives global brand awareness, lead generation, customer engagement, and revenue growth for the company's enterprise financial services products across both consumer, wholesale and wealth segments.

This role will lead a team of digital specialists across SEO/SEM, performance marketing, marketing automation, social media, content, analytics, and digital experience to ensure all digital touchpoints deliver measurable business impact.

Core Responsibilities

1. Strategic Leadership

2. Define the global digital marketing roadmap and KPIs in alignment with business objectives.

3. Champion a unified brand experience across all digital channels and markets.
4. Collaborate with product, sales, and regional marketing leaders to align strategies with market-specific needs.

5. Act as the internal futurist and evangelist for marketing innovation, educating leadership and product teams on the evolving digital landscape.

6. Digital Channel Management

7. Lead global SEO & SEM strategy to maximize visibility and conversion.

8. Oversee paid media campaigns (Google and LinkedIn) with clear ROI accountability.
9. Direct social media strategy for thought leadership, customer engagement, and employer branding.
10. Manage digital content strategy across corporate website, microsites, and partner portals.
11. Drive the creation of high-impact content assets: solution pages, whitepapers, case studies, leadership articles, video explainers, and AI-generated content workflows.
12. Build an AI-led digital command center that blends insights from multiple sources: web, CRM, social, customer intent - to deliver predictive and prescriptive actions.

13. Pilot tools like ChatGPT, Jasper, Perplexity, and Lumen5 for agile, content-at-scale delivery.

14. Innovation & Continuous Improvement

15. Stay ahead of digital trends, emerging platforms, and regulatory changes in financial services marketing.

16. Introduce innovative digital formats (interactive tools, digital events, gamified learning) to enhance engagement.

17. Brand and Experience Marketing

18. Create consistent and immersive brand experiences across digital touchpoints—website, social, video, partner portals, digital events.

19. Lead social media storytelling, especially for strategic narratives like Explainable AI, Composable Banking, Business Impact AI, and ESG alignment.
20. Partner with creative, UI/UX, and motion teams to build a visual grammar for Intellect—evolving the digital brand identity globally.

21. Design co-marketing programs with AWS, Microsoft, IBM, and other strategic alliances to increase joint visibility and influence.

22. Analytics, Measurement & Optimization

23. Define global KPIs and benchmarks across awareness, engagement, conversion, pipeline velocity, CAC, and RoI.

24. Establish a culture of experimentation—test & learn loops, conversion optimization, retargeting strategies, and behavioral insights.

25. Share monthly impact reports and campaign retrospectives with leadership and business heads.

26. People Leadership & Collaboration

27. Build, mentor, and inspire a high-performance global digital marketing team.

28. Foster cross-functional collaboration with sales, product marketing, and regional teams.

Experience & Qualifications

• 8-12 years in B2B digital marketing; preferably from SaaS, Fintech, Enterprise Tech, or Consulting industries.
• Proven global experience leading multi-region campaigns, digital transformation initiatives, and pipeline generation programs.
• Prior leadership of teams across content, performance marketing, automation, and digital experience.
• An MBA or advanced degree in Marketing, Digital Strategy, or Data Science is preferred.
• Proficiency in Google Analytics (GA4), SEO tools (SEMRush, Ahrefs), marketing automation (Marketo, HubSpot, Pardot), CRM (Salesforce), and ABM platforms (Demandbase, 6sense).
• Strong understanding of compliance and regulatory considerations in financial services marketing.

• Develop and implement a comprehensive digital marketing strategy aligned with business objectives.
• Oversee all digital marketing channels, including SEO, SEM, PPC, social media, email marketing, and content marketing.
• Manage and optimize the digital marketing budget to achieve maximum ROI.
• Lead, mentor, and develop a high-performing digital marketing team.
• Analyze campaign performance data and provide actionable insights to improve effectiveness.
• Develop and execute content marketing strategies to engage target audiences.
• Manage the company's social media presence and community engagement.
• Oversee website optimization for search engines and user experience.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with sales, product, and other marketing teams to ensure integrated campaign execution.
• Report on key digital marketing metrics and KPIs to senior management.

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a leadership role.
• Proven success in developing and executing data-driven digital marketing campaigns.
• Expertise in SEO, SEM, social media advertising, content marketing, and email marketing platforms.
• Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics).
• Excellent leadership, team management, and communication skills.
• Experience with marketing automation platforms and CRM systems.
• Ability to manage budgets and allocate resources effectively.
• Creative thinking and problem-solving abilities.
• Understanding of market dynamics in Surat, Gujarat, IN is a plus.

• Develop and implement comprehensive digital marketing strategies.
• Oversee SEO, SEM, social media marketing, email marketing, and content marketing initiatives.
• Manage the digital marketing budget and allocate resources effectively.
• Analyze campaign performance, identify trends, and provide actionable insights.
• Lead and mentor the digital marketing team, fostering professional growth.
• Identify and implement strategies for customer acquisition and retention.
• Stay current with digital marketing trends, technologies, and best practices.
• Collaborate with other departments to ensure integrated marketing efforts.
• Manage relationships with digital marketing agencies and vendors.
• Drive website traffic, lead generation, and online sales.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 8 years of experience in digital marketing, with at least 3 years in a leadership role.
• Proven experience in developing and executing successful digital marketing campaigns.
• In-depth knowledge of SEO, SEM, social media, email marketing, and content strategy.
• Strong analytical skills with expertise in web analytics tools (e.g., Google Analytics).
• Experience with marketing automation platforms and CRM systems.
• Excellent leadership, communication, and project management skills.
• Ability to adapt to a fast-paced and evolving digital landscape.
• Demonstrated success in driving measurable marketing results.

• Develop and implement cutting-edge performance marketing strategies across multiple digital channels (PPC, SEO, Social Media Ads, Display, Affiliate).
• Manage and optimize large digital advertising budgets to maximize ROI and achieve key business objectives.
• Oversee the creation and execution of compelling ad copy, landing pages, and creative assets.
• Conduct in-depth analysis of campaign performance data, identifying trends, insights, and opportunities for improvement.
• Utilize A/B testing and other optimization techniques to enhance campaign effectiveness.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.
• Manage and mentor a team of digital marketing specialists, providing guidance and fostering professional growth.
• Collaborate with cross-functional teams (e.g., Product, Sales, Content) to ensure cohesive marketing efforts.
• Develop and maintain dashboards and reports to track campaign performance and present findings to senior leadership.

• Bachelor's degree in Marketing, Business, or a related field. MBA or relevant advanced degree is a plus.
• Minimum of 8 years of progressive experience in digital marketing, with at least 4 years in a leadership role focusing on performance marketing.
• Proven track record of successfully managing and scaling paid media campaigns across major platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Expertise in SEO, SEM, programmatic advertising, and affiliate marketing.
• Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization tools.
• Excellent understanding of conversion rate optimization (CRO) and A/B testing methodologies.
• Exceptional leadership, communication, and interpersonal skills.
• Ability to thrive in a fast-paced, remote work environment.