1,472 Digital Marketing Director jobs in India

Position Overview

We are seeking an experienced
Digital Marketing Specialist- Leader
with strong expertise in
SEO, online lead generation, and team management
. The ideal candidate must have prior experience in the
real estate sector
, with a proven record of generating qualified leads and driving
bookings from digital campaigns
.

Key Responsibilities

·   Develop and implement
digital marketing strategies
tailored to real estate lead generation and conversion.

·   Manage and oversee the performance of a digital marketing team, ensuring
targets and KPIs
are met.

·   Execute and optimize
SEO strategies
to improve search rankings and organic traffic.

·   Plan, execute, and monitor
paid campaigns
across Google, Meta, LinkedIn, and other platforms.

·   Leverage
AI tools, CRM systems, and automation
to streamline lead nurturing and reporting.

·   Coordinate with sales teams to ensure smooth
lead-to-booking conversion
.

·   Create, review, and oversee
marketing creatives and content
(social media posts, ads, videos, landing pages).

·   Track, analyze, and report campaign performance with actionable insights.

·   Stay updated with the latest
digital marketing and real estate trends
.

Requirements

·   Bachelor's/Master's degree in Marketing, Business, or related field.

·   
3–6 years of digital marketing experience
with a proven track record in
real estate lead generation & bookings
.

·   Strong expertise in
SEO, SEM, Google Ads, Social Media Marketing, and Analytics tools
.

·   Experience in
team handling
with leadership skills.

·   Proficiency in
Adobe Photoshop, Canva, and video editing tools
(preferred).

·   Strong analytical mindset with ability to drive
ROI-focused campaigns
.

·   Excellent communication, problem-solving, and decision-making skills.

What We Offer

·   Competitive salary + performance-based incentives.

·   Career growth opportunities with leadership exposure.

·   Access to cutting-edge digital tools and strategies.

·   A collaborative, supportive, and growth-driven work environment.

Digital Marketer

Job Description

Responsibilities:

• Plan and execute all digital marketing strategies:
• including marketing database
• email
• social media

• display advertising campaigns

• Design, build and maintain our social media presence.

• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights
• Optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies.
• Provide thought leadership and perspective for adoption where it is appropriate.
• Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, white papers, webinars, info graphics, etc.)
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers)
• Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
• Establish closed-loop analytic with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers
• Must be highly proficient in Digital Marketing

Requirements:

• With prior experience in managing teams
• Willing to work in a startup
• Team player and has excellent verbal and written communication skills
• Highly analytical, comfortable with data
• Self-motivated and with a strong sense of ownership
• Outstanding organizational skills
• Fresh graduates are welcome
• BA/BS degree or equivalent work experience

Company Description

Pixo Labs enables brands to gain visibility in the age of AI search. We blend SEO, AIO (AI Optimization), and GEO (Generative Engine Optimization) with pricing intelligence and AI-driven marketing. Our mission is to help your brand show up and convert in AI Overviews, generative engines, and search results. We offer AI-SEO-GEO Audits, AI-Aware Content, Pricing Intelligence, and Generative Engine Optimization services.

Role Description

This is a full-time, on-site role located in Gurugram for a Digital Marketing Director. The Digital Marketing Director will be responsible for developing and implementing digital strategies, overseeing marketing campaigns, managing e-commerce initiatives, generating leads, and analyzing web analytics. The role requires close collaboration with different departments to ensure cohesive marketing efforts and improved brand visibility.

Qualifications

• Strong expertise in Digital Strategy and Marketing
• Experience in E-Commerce and Lead Generation
• Proficiency in Web Analytics
• Excellent leadership and team management skills
• Strong analytical and problem-solving abilities
• Excellent written and verbal communication skills
• Ability to work on-site in Gurugram
• Relevant bachelor's or master's degree in Marketing, Business Administration, or related field

Job Title: AVP- Digital Marketing

Grade-AVP/VP

Location:
Mumbai

Reports to:
Chief Marketing Officer

Function:
Central Marketing | Intellect Design Arena

Team Size:
4/6

Exp-8-12

Purpose of the Role

Responsible for developing and executing a unified, data-driven digital marketing strategy that drives global brand awareness, lead generation, customer engagement, and revenue growth for the company's enterprise financial services products across both consumer, wholesale and wealth segments.

This role will lead a team of digital specialists across SEO/SEM, performance marketing, marketing automation, social media, content, analytics, and digital experience to ensure all digital touchpoints deliver measurable business impact.

Core Responsibilities

1. Strategic Leadership

2. Define the global digital marketing roadmap and KPIs in alignment with business objectives.

3. Champion a unified brand experience across all digital channels and markets.
4. Collaborate with product, sales, and regional marketing leaders to align strategies with market-specific needs.

5. Act as the internal futurist and evangelist for marketing innovation, educating leadership and product teams on the evolving digital landscape.

6. Digital Channel Management

7. Lead global SEO & SEM strategy to maximize visibility and conversion.

8. Oversee paid media campaigns (Google and LinkedIn) with clear ROI accountability.
9. Direct social media strategy for thought leadership, customer engagement, and employer branding.
10. Manage digital content strategy across corporate website, microsites, and partner portals.
11. Drive the creation of high-impact content assets: solution pages, whitepapers, case studies, leadership articles, video explainers, and AI-generated content workflows.
12. Build an AI-led digital command center that blends insights from multiple sources: web, CRM, social, customer intent - to deliver predictive and prescriptive actions.

13. Pilot tools like ChatGPT, Jasper, Perplexity, and Lumen5 for agile, content-at-scale delivery.

14. Innovation & Continuous Improvement

15. Stay ahead of digital trends, emerging platforms, and regulatory changes in financial services marketing.

16. Introduce innovative digital formats (interactive tools, digital events, gamified learning) to enhance engagement.

17. Brand and Experience Marketing

18. Create consistent and immersive brand experiences across digital touchpoints—website, social, video, partner portals, digital events.

19. Lead social media storytelling, especially for strategic narratives like Explainable AI, Composable Banking, Business Impact AI, and ESG alignment.
20. Partner with creative, UI/UX, and motion teams to build a visual grammar for Intellect—evolving the digital brand identity globally.

21. Design co-marketing programs with AWS, Microsoft, IBM, and other strategic alliances to increase joint visibility and influence.

22. Analytics, Measurement & Optimization

23. Define global KPIs and benchmarks across awareness, engagement, conversion, pipeline velocity, CAC, and RoI.

24. Establish a culture of experimentation—test & learn loops, conversion optimization, retargeting strategies, and behavioral insights.

25. Share monthly impact reports and campaign retrospectives with leadership and business heads.

26. People Leadership & Collaboration

27. Build, mentor, and inspire a high-performance global digital marketing team.

28. Foster cross-functional collaboration with sales, product marketing, and regional teams.

Experience & Qualifications

• 8-12 years in B2B digital marketing; preferably from SaaS, Fintech, Enterprise Tech, or Consulting industries.
• Proven global experience leading multi-region campaigns, digital transformation initiatives, and pipeline generation programs.
• Prior leadership of teams across content, performance marketing, automation, and digital experience.
• An MBA or advanced degree in Marketing, Digital Strategy, or Data Science is preferred.
• Proficiency in Google Analytics (GA4), SEO tools (SEMRush, Ahrefs), marketing automation (Marketo, HubSpot, Pardot), CRM (Salesforce), and ABM platforms (Demandbase, 6sense).
• Strong understanding of compliance and regulatory considerations in financial services marketing.

• Developing and executing overarching digital marketing strategies aligned with business goals.
• Managing all digital marketing channels, including SEO/SEM, marketing databases, email, social media, and display advertising campaigns.
• Designing, building, and maintaining our social media presence and online brand.
• Measuring and reporting on the performance of all digital marketing campaigns (ROI and KPIs).
• Identifying trends and insights, and optimizing spend and performance based on the insights.
• Brainstorming new and creative growth strategies.
• Planning, executing, and measuring experiments and conversion tests.
• Collaborating with internal teams and agencies to create landing pages and optimize user experience.
• Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Instrumenting conversion points and optimizing user funnels.
• Leading and mentoring a remote digital marketing team.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Proven working experience in digital marketing, with at least 5-7 years in a leadership role.
• Demonstrable experience leading and managing SEO/SEM, marketing databases, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in setting and achieving ambitious KPIs and OKRs.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Strong analytical skills and data-driven thinking.
• Excellent written and verbal communication skills.
• Proficiency in marketing automation and CRM software.
• Ability to manage budgets and resources effectively in a remote setting.

• Develop and execute a comprehensive digital marketing strategy aligned with business objectives.
• Oversee all digital marketing channels including SEO, SEM, PPC, social media, email marketing, content marketing, and affiliate marketing.
• Manage and optimize digital advertising campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.) to maximize ROI.
• Lead the creation and implementation of engaging content marketing strategies to attract and retain customers.
• Develop and manage the digital marketing budget, ensuring efficient allocation of resources.
• Analyze website traffic, campaign performance, and customer data to identify trends, insights, and opportunities for improvement.
• Utilize analytics tools (e.g., Google Analytics) to track KPIs, measure campaign effectiveness, and generate actionable reports.
• Lead, mentor, and develop a high-performing digital marketing team.
• Collaborate closely with cross-functional teams, including sales, product development, and creative, to ensure integrated marketing efforts.
• Stay current with the latest digital marketing trends, technologies, and best practices.
• Manage the company's online presence and brand reputation across all digital platforms.
• Identify and test new digital marketing channels and innovative strategies.
• Drive continuous optimization of website user experience and conversion rates.
• Oversee the development and execution of email marketing campaigns and lead nurturing programs.

• Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.
• Minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a leadership or director-level role.
• Proven track record of developing and executing successful digital marketing strategies that delivered measurable results.
• Extensive experience with SEO, SEM, PPC, social media marketing, content marketing, and email marketing.
• Proficiency in marketing automation tools and CRM systems.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics, Adobe Analytics).
• Demonstrated ability to manage large marketing budgets and optimize campaign spend.
• Excellent leadership, communication, and interpersonal skills.
• Experience in e-commerce or B2C marketing is highly desirable.
• Ability to think strategically and execute tactically in a fast-paced environment.