39,323 Digital Marketing Specialists jobs in India
Digital Marketing Specialist (SEO & SEM)
Posted 5 days ago
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About the Role
We’re seeking a results-driven SEO and Paid Ads Specialist to lead our marketing initiatives. This role is 30% focused on planning, executing, and optimizing paid campaigns across platforms like Google Ads, Meta, LinkedIn, and other programmatic platforms. The remaining 70% of the role includes assisting with basic SEO tasks to support overall marketing strategy.
Key Responsibilities
- Strategize and run paid ad campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other PPC channels.
- Manage budgets, targeting, ad creatives, A/B testing, and performance tracking.
- Monitor daily campaign performance and deliver actionable insights to maximize ROI.
- Collaborate with creative and content teams to develop high-converting ad assets.
- Conduct in-depth competitor analysis to identify backlink opportunities.
- Execute guest blogging outreach to secure high-quality backlinks.
- Manage infographic submissions to relevant websites and platforms.
- Perform directory submissions to enhance website visibility.
- Conduct technical SEO audits to identify and rectify on-page and off-page SEO issues.
- Implement on-page SEO optimization strategies to improve website rankings.
- Collaborate with the content team for effective content marketing strategies.
- Utilize SEO tools like Google Analytics (GA), Google Search Console (GSC), SEMrush, Ahrefs, and Moz (or similar) to monitor and analyze website performance.
- Stay updated with the latest SEO trends, algorithms, and best practices.
Minimum Qualifications
- Bachelor’s degree in Marketing, Advertising, or a related field.
- 3–5 years of hands-on experience managing paid ad campaigns.
- Proficiency with ad platforms (Google Ads, Meta Business Suite, LinkedIn Ads, etc.)
- Familiarity with basic SEO principles and tools (Ahrefs, SEMrush, Google Search Console).
- Strong analytical skills with experience in data interpretation and reporting.
- Excellent communication skills and a performance-first mindset.
Contact Information:
Digital Marketing Specialist - SEO/SEM
Posted 4 days ago
Job Viewed
Job Description
Responsibilities include:
- Developing and implementing data-driven SEO strategies to improve organic search rankings.
- Conducting keyword research and competitor analysis to identify new opportunities.
- Optimizing website content, meta tags, and site architecture for search engines.
- Managing and optimizing SEM campaigns, including Google Ads and Bing Ads, to drive targeted traffic and conversions.
- Monitoring campaign performance, analyzing key metrics (CTR, CPC, Conversion Rate), and providing regular reports.
- A/B testing ad copy, landing pages, and campaign settings to improve performance.
- Collaborating with content creators to ensure all content is SEO-friendly.
- Staying up-to-date with the latest SEO and SEM best practices, algorithm updates, and industry trends.
- Managing social media advertising campaigns and other digital channels as needed.
- Providing insights and recommendations for website usability and user experience improvements.
The ideal candidate will have a proven understanding of search engine algorithms, experience with SEO tools (e.g., SEMrush, Ahrefs, Google Analytics, Google Search Console), and a strong ability to manage paid advertising budgets effectively. You should be passionate about digital marketing, possess excellent analytical and problem-solving skills, and be adept at communicating complex information clearly. This exciting opportunity is based in Kochi, Kerala, IN , with a hybrid work arrangement.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 2+ years of hands-on experience in SEO and SEM.
- Proficiency with Google Ads, Google Analytics, and SEO platforms.
- Strong analytical skills and data-driven thinking.
- Excellent written and verbal communication skills.
Digital Marketing Specialist - SEO/SEM
Posted 4 days ago
Job Viewed
Job Description
Key responsibilities:
- Developing and executing comprehensive SEO strategies to improve organic search rankings and drive relevant traffic.
- Conducting keyword research, competitor analysis, and content gap analysis to identify optimization opportunities.
- Implementing on-page and off-page SEO best practices, including technical SEO audits and link-building initiatives.
- Managing and optimizing SEM campaigns across platforms like Google Ads, Bing Ads, ensuring efficient budget allocation and high conversion rates.
- Developing compelling ad copy and landing page strategies to maximize campaign effectiveness.
- Monitoring, analyzing, and reporting on campaign performance using tools such as Google Analytics, Google Search Console, and SEMrush.
- Identifying trends, insights, and opportunities for continuous improvement in digital marketing efforts.
- Collaborating with content creators and web developers to ensure content is SEO-friendly and aligns with campaign goals.
- Staying up-to-date with the latest trends and best practices in digital marketing, SEO, and SEM.
- Contributing to the overall digital marketing strategy and roadmap.
Requirements: A Bachelor's degree in Marketing, Business, Communications, or a related field. Minimum of 3-5 years of proven experience in digital marketing, with a strong focus on SEO and SEM. Hands-on experience with SEO tools (e.g., SEMrush, Ahrefs, Moz) and web analytics platforms (e.g., Google Analytics). Proven track record of managing successful Google Ads campaigns with measurable results. Excellent analytical and problem-solving skills, with the ability to interpret data and translate it into actionable insights. Strong written and verbal communication skills. Ability to work independently and manage multiple projects in a remote environment. This is a fully remote role, requiring excellent self-management and communication skills.
Digital Marketing Specialist - SEO/SEM
Posted 5 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and execute comprehensive SEO strategies to improve organic search rankings and website traffic.
- Conduct keyword research, competitor analysis, and website audits to identify optimization opportunities.
- Manage and optimize SEM campaigns across platforms like Google Ads and Bing Ads.
- Create compelling ad copy and landing page content to drive conversions.
- Monitor campaign performance, analyze data using tools like Google Analytics, and generate detailed reports.
- Implement A/B testing for ads, landing pages, and other campaign elements to improve effectiveness.
- Stay up-to-date with the latest trends and algorithm changes in SEO and SEM.
- Collaborate with content teams to ensure content is optimized for search engines.
- Manage digital advertising budgets efficiently to achieve optimal ROI.
- Identify and recommend new digital marketing tactics and technologies.
- Work with the web development team to implement technical SEO recommendations.
- Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
- 2-4 years of proven experience in SEO and SEM, preferably in a digital marketing agency or in-house role.
- In-depth knowledge of search engine algorithms and ranking factors.
- Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and web analytics platforms (e.g., Google Analytics, Google Search Console).
- Experience managing paid search campaigns (PPC) and knowledge of Google Ads/Bing Ads.
- Strong analytical and data interpretation skills.
- Excellent written and verbal communication skills.
- Ability to work effectively in a hybrid team environment, collaborating with remote and on-site colleagues.
- Strong project management and organizational skills.
- Certifications in Google Analytics or Google Ads are a plus.
Digital Marketing Specialist - SEO/SEM
Posted 5 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement comprehensive SEO strategies to improve organic search rankings and website traffic.
- Conduct in-depth keyword research and analysis to identify opportunities for content and optimization.
- Perform technical SEO audits, on-page optimization, and link-building activities.
- Manage and optimize SEM/PPC campaigns across platforms such as Google Ads and Bing Ads.
- Develop compelling ad copy, landing pages, and conversion-focused campaign structures.
- Monitor campaign performance, analyze data, and generate regular reports on key metrics (e.g., CTR, conversion rate, CPA, ROAS).
- Continuously test and optimize campaigns for improved performance and efficiency.
- Stay up-to-date with the latest trends, best practices, and algorithm updates in SEO and SEM.
- Collaborate with content creators, web developers, and designers to ensure cohesive digital marketing efforts.
- Analyze website analytics to understand user behavior and identify opportunities for conversion rate optimization (CRO).
- Manage budget allocation for paid search campaigns effectively.
- Identify and explore new digital marketing channels and opportunities.
- Provide insights and recommendations to enhance the overall digital marketing strategy.
- Ensure brand consistency and messaging across all digital platforms.
- Bachelor's degree in Marketing, Digital Media, Business, or a related field.
- Minimum of 4 years of hands-on experience in SEO and SEM/PPC campaign management.
- Proven track record of successfully increasing organic search rankings and driving qualified traffic.
- Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and Google Analytics.
- Experience managing large-scale PPC campaigns with significant budgets.
- Strong understanding of keyword research, ad copywriting, and landing page optimization.
- Excellent analytical and problem-solving skills with a data-driven mindset.
- Ability to work effectively in a hybrid environment, balancing remote and in-office responsibilities.
- Strong communication and collaboration skills.
- Google Ads and Google Analytics certifications are highly desirable.
- Experience with other digital marketing disciplines (e.g., social media marketing, email marketing) is a plus.
Digital Marketing Specialist - SEO & SEM
Posted 6 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and execute comprehensive SEO strategies to improve organic search rankings.
- Manage and optimize SEM campaigns (Google Ads, Bing Ads) to drive targeted traffic and conversions.
- Conduct thorough keyword research and competitive analysis.
- Perform on-page and off-page SEO audits and implement recommendations.
- Create and manage engaging content for blog posts, social media, and website pages.
- Analyze website traffic and campaign performance using Google Analytics and other tools.
- Prepare detailed reports on campaign performance, identifying key trends and opportunities.
- Stay up-to-date with the latest SEO and SEM best practices and algorithm updates.
- Collaborate with design and development teams to ensure website optimization.
- Manage social media advertising campaigns and community engagement.
- Bachelor's degree in Marketing, Communications, or a related field.
- 2+ years of experience in digital marketing, with a focus on SEO/SEM.
- Proficiency in Google Analytics, Google Ads, and SEO tools (e.g., SEMrush, Ahrefs).
- Solid understanding of SEO principles and best practices.
- Experience with content management systems (CMS) like WordPress.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication abilities.
- Ability to work both independently and as part of a team.
Digital Marketing Specialist - SEO/SEM
Posted 6 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement comprehensive SEO and SEM strategies to improve search engine rankings and drive organic traffic.
- Manage and optimize Google Ads campaigns, including keyword selection, bid management, and ad copywriting.
- Monitor and analyze website traffic and campaign performance using Google Analytics and other tools.
- Conduct thorough keyword research and competitive analysis to identify market opportunities.
- Create and manage engaging content for social media platforms and email marketing campaigns.
- Collaborate with web development and design teams to implement technical SEO best practices.
- Generate regular reports on campaign performance and present findings to stakeholders.
- Stay up-to-date with the latest digital marketing trends, tools, and algorithm changes.
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Digital Marketing Specialist - SEO/SEM
Posted 7 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and execute comprehensive SEO strategies to improve organic search rankings and drive website traffic.
- Conduct in-depth keyword research and competitor analysis to identify opportunities.
- Optimize website content, meta tags, and structure for search engines.
- Manage and optimize SEM (PPC) campaigns across platforms like Google Ads and Bing Ads.
- Monitor campaign performance, analyze data using tools like Google Analytics, and provide actionable insights.
- Implement A/B testing for ad copy, landing pages, and other campaign elements.
- Stay up-to-date with the latest SEO and SEM best practices, algorithm updates, and industry trends.
- Collaborate with content creators and web developers to ensure content is SEO-friendly and websites are technically sound.
- Track, measure, and report on the effectiveness of digital marketing campaigns.
- Identify target audiences and devise digital campaigns that engage, inform, and motivate.
- Manage marketing automation and email marketing efforts.
- Assist in the development and execution of broader digital marketing initiatives.
- Bachelor's degree in Marketing, Digital Media, Business, or a related field.
- Minimum of 3 years of experience in digital marketing, with a specific focus on SEO and SEM.
- Proven track record of developing and implementing successful SEO and SEM strategies.
- Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and Google Analytics.
- Hands-on experience managing Google Ads and other PPC platforms.
- Strong understanding of search engine algorithms and ranking factors.
- Excellent analytical and problem-solving skills.
- Strong written and verbal communication skills.
- Ability to work effectively in a hybrid team environment.
- Experience in the Jaipur, Rajasthan, IN market is beneficial.
Digital Marketing Specialist - SEO & SEM
Posted 9 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement effective SEO strategies to improve organic search rankings.
- Conduct comprehensive keyword research and competitor analysis to identify new opportunities.
- Optimize website content, meta tags, and site architecture for search engines.
- Manage and execute paid advertising campaigns (SEM) on platforms like Google Ads and Bing Ads.
- Monitor, analyze, and report on campaign performance, making data-driven adjustments to optimize ROI.
- Manage social media advertising campaigns to drive targeted traffic and engagement.
- Create engaging and persuasive ad copy and landing page content.
- Track and analyze website traffic, user behavior, and conversion rates using Google Analytics and other tools.
- Identify technical SEO issues and collaborate with web development teams for implementation of fixes.
- Stay up-to-date with the latest SEO and SEM best practices, algorithm updates, and industry trends.
- Develop and maintain a content calendar to support SEO and marketing initiatives.
- Test and iterate on different marketing approaches to identify what resonates best with the target audience.
- Collaborate with other marketing team members on integrated campaigns.
- Manage marketing automation workflows and email marketing campaigns.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years of experience in digital marketing, with a specialization in SEO and SEM.
- Proven success in driving organic traffic and conversions through SEO techniques.
- Hands-on experience managing successful PPC campaigns on Google Ads and Bing Ads.
- Proficiency with SEO tools such as SEMrush, Ahrefs, Moz, or similar.
- Strong understanding of Google Analytics and other web analytics platforms.
- Excellent analytical skills and the ability to interpret data and generate actionable insights.
- Creative and effective copywriting skills for ad campaigns and website content.
- Familiarity with content management systems (CMS) like WordPress.
- Understanding of social media marketing and advertising.
- Excellent communication and project management skills.
- This is a fully remote position.
Digital Marketing Specialist - SEO/SEM
Posted 15 days ago
Job Viewed
Job Description
- Develop and execute comprehensive SEO strategies to improve organic search rankings and visibility.
- Conduct in-depth keyword research and analysis to identify new opportunities.
- Optimize website content, structure, and technical elements for search engines.
- Manage and optimize SEM campaigns (Google Ads, Bing Ads), including bid management, ad copywriting, and landing page optimization.
- Monitor, analyze, and report on website traffic, campaign performance, and key digital marketing metrics.
- Identify trends and insights to optimize marketing spend and campaign effectiveness.
- Stay up-to-date with the latest SEO and SEM trends, algorithm updates, and best practices.
- Collaborate with content teams to ensure content is optimized for search engines.
- Conduct competitive analysis to identify opportunities and threats.
- Manage social media advertising campaigns as needed.
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 3 years of experience in digital marketing, with a strong emphasis on SEO and SEM.
- Proven experience in driving website traffic and lead generation through organic and paid channels.
- Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Google Search Console) and analytics platforms (e.g., Google Analytics).
- Experience managing Google Ads and other PPC platforms.
- Strong understanding of website analytics and data interpretation.
- Excellent written and verbal communication skills.
- Ability to work independently and manage projects effectively in a remote environment.
- Creative thinking and problem-solving abilities.