17,634 Digital Marketing Specialists jobs in India
Digital Marketing Specialist - SEO/SEM
Posted today
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Job Description
As a Digital Marketing Specialist, you will be responsible for optimizing website content for search engines, conducting keyword research, and implementing link-building strategies. You will also manage and optimize paid advertising campaigns across platforms like Google Ads and Bing Ads, focusing on maximizing ROI and achieving key performance indicators (KPIs). This role involves analyzing campaign performance data, generating reports, and providing actionable insights to improve strategies. You will stay abreast of the latest trends and algorithm updates in the digital marketing landscape. Collaboration with content creators, designers, and web developers will be essential to ensure cohesive and effective campaigns.
We are looking for candidates with at least 3 years of experience in digital marketing, with a strong emphasis on SEO and SEM. A Bachelor's degree in Marketing, Communications, or a related field is preferred. Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Google Analytics) and SEM platforms is mandatory. Excellent analytical skills, a data-driven approach, and strong written and verbal communication abilities are required. The ability to work independently in a remote setting, manage multiple projects, and meet deadlines is essential. This is an excellent opportunity to contribute to a forward-thinking company and grow your career in a remote-first environment.
Key Responsibilities:
- Develop and implement comprehensive SEO strategies to improve organic search rankings.
- Conduct keyword research and competitive analysis.
- Manage and optimize Google Ads and other SEM campaigns.
- Monitor, analyze, and report on website traffic and campaign performance.
- Identify opportunities for website optimization and user experience improvements.
- Collaborate with content teams to create SEO-friendly content.
- Stay updated on search engine algorithm changes and industry best practices.
- Manage paid social media advertising campaigns.
- Track and analyze conversion rates and user behavior.
- Contribute to overall digital marketing strategy and execution.
Digital Marketing Specialist - SEO/SEM
Posted 2 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement comprehensive SEO strategies to improve organic search rankings and website traffic.
- Conduct keyword research, competitive analysis, and on-page/off-page optimization.
- Manage and optimize SEM campaigns across platforms like Google Ads, Bing Ads, etc., to drive qualified leads and conversions.
- Monitor, analyze, and report on campaign performance using tools like Google Analytics, Google Search Console, and SEMrush.
- Identify target audiences and design user-centric digital campaigns.
- Create and manage engaging content for social media platforms, blogs, and email marketing to support marketing objectives.
- A/B test various ad creatives, landing pages, and campaign strategies to maximize ROI.
- Stay up-to-date with the latest trends and best practices in digital marketing, SEO, and SEM.
- Collaborate with the web development team to ensure website technical health and optimize for search engines.
- Manage the digital marketing budget effectively, allocating resources to achieve maximum impact.
- Develop and execute email marketing campaigns to nurture leads and engage existing customers.
- Provide insights and recommendations for improving overall digital marketing performance.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 4 years of experience in digital marketing, with a strong focus on SEO and SEM.
- Proven track record of successfully managing and optimizing SEO and SEM campaigns that deliver measurable results.
- Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Moz) and web analytics platforms (e.g., Google Analytics, Google Tag Manager).
- Experience with Google Ads, Facebook Ads, and other advertising platforms.
- Strong understanding of content marketing, social media marketing, and email marketing.
- Excellent analytical, problem-solving, and data interpretation skills.
- Creative thinking and ability to develop innovative marketing strategies.
- Strong written and verbal communication skills.
- Ability to work collaboratively in a hybrid environment.
- Experience in the e-commerce sector is a plus.
- Certifications in Google Ads or Google Analytics are highly desirable.
If you are a data-driven marketer with a passion for growth, we encourage you to apply.
Digital Marketing Specialist - SEO/SEM
Posted 3 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and execute effective SEO strategies to improve organic search rankings and website traffic.
- Conduct in-depth keyword research and competitor analysis.
- Optimize website content, meta tags, and site architecture for search engines.
- Manage and optimize paid search campaigns (SEM) on platforms like Google Ads and Bing Ads.
- Monitor and analyze campaign performance, adjust bids, and refine targeting for maximum ROI.
- Track and report on key SEO and SEM metrics (e.g., traffic, conversions, CPA, CTR).
- Implement and manage technical SEO audits and improvements.
- Stay updated with the latest search engine algorithm updates and digital marketing trends.
- Collaborate with content creators and web developers to ensure SEO best practices are followed.
- Identify new opportunities for keyword expansion and campaign optimization.
- Analyze website user behavior and conversion funnels to identify areas for improvement.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2-4 years of experience in SEO and SEM, with a proven track record of success.
- Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
- Hands-on experience managing Google Ads and Bing Ads campaigns.
- Strong understanding of search engine algorithms and ranking factors.
- Experience with website analytics and data interpretation.
- Excellent analytical, problem-solving, and critical thinking skills.
- Strong written and verbal communication skills.
- Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
- Familiarity with HTML/CSS and basic web development concepts is a plus.
Digital Marketing Specialist - SEO/SEM
Posted 3 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and execute comprehensive SEO strategies to improve organic search rankings and visibility.
- Conduct keyword research, competitor analysis, and on-page/off-page optimization.
- Manage and optimize SEM campaigns (e.g., Google Ads, Bing Ads) to drive targeted traffic and conversions.
- Monitor, analyze, and report on website traffic, campaign performance, and ROI using tools like Google Analytics.
- Identify trends and insights to optimize campaigns and maximize performance.
- Stay updated with the latest SEO and SEM best practices, algorithm updates, and industry trends.
- Collaborate with content creators, web developers, and designers to implement marketing strategies.
- Manage social media advertising campaigns and paid social strategies to complement SEM efforts.
- Develop A/B testing strategies for ad copy, landing pages, and campaign elements.
- Contribute to the overall digital marketing strategy and provide recommendations for growth.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years of experience in digital marketing, with a strong focus on SEO and SEM.
- Proven experience managing successful Google Ads and other PPC campaigns.
- Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz, Google Search Console) and analytics platforms (e.g., Google Analytics).
- Solid understanding of website architecture, sitemaps, and search engine crawling.
- Experience with content marketing and social media marketing is a plus.
- Strong analytical and problem-solving skills, with the ability to interpret data and draw actionable insights.
- Excellent written and verbal communication skills.
- Self-motivated, organized, and able to manage multiple projects effectively in a remote environment.
- Creative thinking and a passion for digital marketing innovation.
This is an outstanding opportunity for a talented digital marketer to make a significant impact on online presence and customer acquisition. Our client is dedicated to providing a flexible and collaborative remote work experience. If you are a performance-driven marketer with a passion for optimizing online visibility and driving measurable results, we encourage you to apply. Your contributions will be vital to expanding our client's digital footprint. Vijayawada, Andhra Pradesh, IN is noted for administrative tracking, but the position is fully remote.
Digital Marketing Specialist - SEO/SEM
Posted 5 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and execute comprehensive SEO strategies to improve organic search rankings.
- Conduct keyword research, competitor analysis, and content optimization.
- Manage and optimize SEM campaigns across platforms like Google Ads and Bing Ads.
- Monitor, analyze, and report on campaign performance using tools like Google Analytics.
- Identify trends and insights to optimize marketing spend and campaign performance.
- Create and manage paid social media advertising campaigns.
- Collaborate with content creators to develop engaging and SEO-friendly content.
- Stay up-to-date with the latest digital marketing trends, algorithm changes, and best practices.
- Manage website analytics and provide actionable recommendations for improvement.
- A/B test various ad copy, landing pages, and targeting options.
- Contribute to the overall digital marketing strategy and roadmap.
- Work closely with the wider marketing team to ensure brand consistency.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience (3+ years) in digital marketing, with a strong focus on SEO and SEM.
- Demonstrated success in improving organic search rankings and driving traffic.
- Proficiency in Google Analytics, Google Search Console, and other SEO tools (e.g., SEMrush, Ahrefs).
- Experience managing paid search campaigns (Google Ads, Bing Ads) and a strong understanding of PPC principles.
- Knowledge of social media marketing and advertising.
- Excellent analytical and problem-solving skills.
- Strong written and verbal communication skills.
- Ability to work independently in a remote environment and manage multiple projects.
- Creative thinking and a passion for digital marketing.
- Experience with marketing automation tools is a plus.
This fully remote opportunity offers a competitive salary, the flexibility to work from anywhere, and the chance to significantly impact our client's digital growth and reach in the market.
Digital Marketing Specialist - SEO/SEM
Posted 5 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and execute comprehensive SEO strategies to improve organic search rankings and website traffic.
- Conduct in-depth keyword research and competitive analysis to identify opportunities.
- Optimize website content, meta tags, and site architecture for search engines.
- Implement and manage link-building strategies and off-page SEO tactics.
- Plan, create, and manage SEM campaigns across platforms like Google Ads and Bing Ads.
- Monitor campaign performance, analyze key metrics (CTR, CPC, conversion rates), and optimize for ROI.
- Utilize analytics tools (e.g., Google Analytics) to track website performance and campaign effectiveness.
- Generate regular reports on SEO and SEM performance, providing insights and recommendations.
- Stay up-to-date with the latest search engine algorithms, trends, and best practices.
- Collaborate with content creators, web developers, and other marketing team members to ensure cohesive digital strategies.
- Identify and implement A/B testing opportunities for ad copy and landing pages.
- Contribute to the overall digital marketing strategy and execution.
- Bachelor's degree in Marketing, Communications, or a related field.
- 2-4 years of experience in digital marketing, with a focus on SEO and SEM.
- Proven track record of successfully implementing SEO strategies and managing SEM campaigns.
- Proficiency in SEO tools such as SEMrush, Ahrefs, Moz, and Google Search Console.
- Experience with Google Ads, Bing Ads, and other paid search platforms.
- Strong understanding of website analytics tools like Google Analytics.
- Excellent analytical, problem-solving, and communication skills.
- Ability to work independently and manage multiple projects simultaneously in a remote setting.
- Creative thinking and a passion for digital marketing innovation.
- Experience with content marketing and social media marketing is a plus.
Digital Marketing Specialist - SEO/SEM
Posted 10 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and execute comprehensive SEO strategies to increase organic search traffic.
- Conduct keyword research and competitive analysis to identify optimization opportunities.
- Optimize website content, meta tags, and site structure for search engines.
- Implement technical SEO best practices to improve website crawlability and indexability.
- Manage and optimize Google Ads (or other PPC platforms) campaigns, including ad creation, bid management, and budget allocation.
- Monitor and analyze campaign performance using tools like Google Analytics, SEMrush, or Ahrefs.
- Identify target audiences and design campaign strategies to reach them.
- Track, report, and present campaign results to stakeholders, providing actionable insights.
- Collaborate with content creators to develop SEO-friendly content.
- Stay up-to-date with the latest trends and algorithm updates in SEO and SEM.
- A/B test ad copy, landing pages, and campaign parameters to improve conversion rates.
- Manage website analytics and ensure accurate tracking of marketing KPIs.
- Identify and implement strategies for local SEO and international SEO where applicable.
- Optimize user experience on landing pages to maximize conversion.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2+ years of proven experience in SEO and SEM/PPC campaign management.
- Strong understanding of search engine algorithms and ranking factors.
- Proficiency with SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, Moz).
- Experience managing Google Ads, Bing Ads, or other PPC platforms.
- Excellent analytical skills and ability to interpret complex data sets.
- Proficiency in Google Analytics or similar web analytics platforms.
- Strong understanding of content marketing principles and their relation to SEO.
- Familiarity with website design and development basics.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team in a hybrid environment.
- Detail-oriented and highly organized.
- Creative thinking and problem-solving abilities.
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Digital Marketing Specialist - SEO & SEM
Posted 10 days ago
Job Viewed
Job Description
Digital Marketing Specialist - SEO & SEM
Posted 10 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement comprehensive SEO strategies to improve organic search rankings and website traffic.
- Conduct keyword research, competitor analysis, and content optimization.
- Manage and optimize SEM campaigns (Google Ads, Bing Ads) to maximize ROI and achieve marketing objectives.
- Monitor, analyze, and report on website performance using tools like Google Analytics, SEMrush, Ahrefs, etc.
- Identify opportunities for website improvements and lead generation.
- Create and manage content marketing initiatives, including blog posts, articles, and social media content.
- Develop and execute email marketing campaigns.
- Stay updated with the latest SEO and SEM best practices, algorithm updates, and industry trends.
- Collaborate with web development and design teams to implement technical SEO recommendations.
- Manage social media advertising campaigns and community engagement.
- Track and analyze campaign performance metrics, providing regular reports and insights.
- Test and iterate on ad copy, landing pages, and targeting strategies.
- Ensure brand consistency across all digital channels.
- Assist in developing overall digital marketing strategies.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years of proven experience in SEO and SEM.
- Demonstrated success in improving organic search rankings and managing paid advertising campaigns.
- Proficiency with SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, Moz) and analytics platforms (e.g., Google Analytics).
- Strong understanding of digital marketing channels, including social media, email marketing, and content marketing.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Ability to work independently and manage multiple projects effectively in a remote setting.
- Strong written and verbal communication skills.
- Experience with A/B testing and conversion rate optimization (CRO).
- Familiarity with CMS platforms like WordPress.
- Certifications in Google Ads and Google Analytics are highly desirable.
- Creative mindset with an eye for detail.
Digital Marketing Specialist - SEO/SEM
Posted 10 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement effective SEO strategies to improve organic search rankings and website traffic.
- Manage and optimize SEM campaigns across Google Ads, Bing Ads, and other platforms to maximize ROI.
- Conduct keyword research, competitor analysis, and market trend analysis to identify opportunities.
- Create and manage engaging content for blogs, social media, and other digital channels.
- Monitor website analytics, campaign performance, and user behavior to derive insights.
- A/B test various marketing elements like ad copy, landing pages, and CTAs to improve conversion rates.
- Stay updated with the latest trends and best practices in digital marketing, SEO, and SEM.
- Collaborate with cross-functional teams, including content creators, web developers, and sales, to ensure cohesive marketing efforts.
- Report on campaign performance, providing actionable recommendations for optimization.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years of proven experience in digital marketing, with a specialization in SEO and SEM.
- Demonstrated success in managing and optimizing Google Ads and other paid search campaigns.
- In-depth knowledge of SEO principles, tools (e.g., SEMrush, Ahrefs, Moz), and best practices.
- Experience with website analytics tools (e.g., Google Analytics).
- Strong understanding of content marketing and social media marketing principles.
- Excellent analytical, problem-solving, and creative thinking skills.
- Strong written and verbal communication skills.
- Ability to work effectively both independently and collaboratively in a hybrid work environment.
- Detail-oriented with excellent project management abilities.
This hybrid role is perfect for a dynamic marketer who enjoys a blend of remote work and in-office collaboration. Our client values innovation and data-driven decision-making, offering a supportive environment for professional growth. You will play a key role in shaping our online presence and driving business objectives through effective digital strategies. The ideal candidate is proactive, adaptable, and passionate about achieving measurable marketing success.