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We Are Hiring | Digital Media Planning | Mumbai - Gurgaon

We are seeking a digital media planning professional with 2–8 years of experience to lead planning and execution of digital campaigns. The role involves creating media plans, aligning with brand objectives, managing client relationships, reviewing campaign performance, and driving innovation through new tools and industry best practices.

Experience: 2-8 years

Job Title – Manager/Group Head Digital Planning.

Job Location – Mumbai/ Gurgaon

Job Responsibilities

• Prepare digital specific media plans for the client on the basis of the integrated media planning brief shared by the Business team
• Work closely with the Business team to understand the brand objectives and budgets in order to define a digital approach in line with the overall communication strategy and budgets
• Suggest a strategic digital approach to the client basis audience, category, competition and learnings to ensure successful outcomes
• Guide the team and provide direction on campaign planning, implementation and delivery
• Handle client queries and proactively address ad hoc requests related to digital media plan implementation
• Partner with Business team for review, ideation and revision of digital media plans on an ongoing basis
• Conduct regular reviews and share reports with Brand Managers on ongoing campaign as well as post campaign analysis
• Work on integrated pitches through cross functional team work and collaboration
• Responsible for internal reviews and reporting on campaign performance and resourcing of talent on campaigns.
• Stay in touch with selective vendors to explore new ideas, gain industry insights and drive long term partnerships that can benefit our clients
• Promote OMG proprietary tools to clients and look for new opportunities to add value to existing client brands through innovative ideas
• Stay abreast with latest developments and best practices in the area of digital media communication
• Participate in industry awards and forums to build awareness and recognition for brand OMG India

Company Description

At The Good Füd, we believe good health starts with good food that doesn't take hours to plan, shop, or cook. We are a team of nutritionists, chefs, and food lovers dedicated to making eating the easiest part of your day. Our mission is to deliver precisely calorie-counted, balanced meals customized to your lifestyle and needs. Every meal we offer is nutritional, tasty, and ready when you are, with no guesswork or compromise. Our aim is to provide food that fuels, supports, and delights you.

Role Description

This is a full-time on-site role for a Digital Media Manager, located in Bengaluru. The Digital Media Manager will oversee media planning, devise digital strategies, manage social media marketing, and handle various aspects of digital media and marketing. They will be responsible for creating, implementing, and managing digital campaigns to increase brand awareness and drive engagement. The role includes analyzing metrics to refine strategies and achieve company objectives.

Qualifications

• Skills in Media Planning and Digital Strategy
• Proficiency in Social Media Marketing and Digital Media
• Experience in Digital Marketing
• Strong analytical skills for measuring and optimizing campaign performance
• Excellent written and verbal communication skills
• Ability to work collaboratively with a team on-site in Bengaluru
• Experience in the food or health industry is a plus
• Bachelor's degree in Marketing, Communications, Business, or related field

Key Responsibilities

• Create, plan, and manage content across social platforms including Instagram, Facebook, YouTube, and LinkedIn 
• Develop a content calendar aligned with brand goals, seasonal trends, and user interests.
• Work with chefs, nutritionists, and content creators to design appealing food stories, recipes, and wellness tips.
• Ensure all content is visually attractive, on-brand, and provides value to our audience.
• Grow and engage the online community by responding to comments, fostering conversations, and encouraging user-generated content.
• Collaborate with influencers, partners, and health professionals to expand brand reach.
• Monitor, analyze, and report on campaign performance and community feedback to continuously improve strategies.
• Stay updated on social media trends, new tools, and audience preferences in the food and health space.

• Develop and execute comprehensive digital media strategies aligned with client goals and target audience insights.
• Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and Twitter.
• Oversee social media strategy, including content creation, community management, and engagement initiatives.
• Implement SEO best practices to improve organic search rankings and drive website traffic.
• Develop and manage content marketing strategies, including blog posts, articles, infographics, and videos.
• Analyze campaign performance data using tools like Google Analytics, social media analytics, and ad platform reports.
• Provide regular reports on campaign performance, insights, and recommendations for optimization.
• Stay current with digital marketing trends, emerging platforms, and best practices.
• Collaborate with design and content teams to ensure cohesive and engaging campaign assets.
• Identify new opportunities for audience engagement and channel expansion.
• Manage digital media budgets effectively to maximize ROI.
• Conduct A/B testing and other experiments to refine campaign strategies.

• Bachelor's degree in Marketing, Communications, Advertising, or a related field.
• Minimum of 3 years of experience in digital media planning and execution.
• Proven experience in managing successful paid advertising campaigns (SEM, social media ads).
• Strong understanding of SEO, content marketing, and social media management.
• Proficiency with digital analytics tools (e.g., Google Analytics) and ad platforms.
• Excellent analytical and data interpretation skills.
• Strong written and verbal communication skills.
• Ability to work independently and manage multiple projects in a remote setting.
• Creative thinking and problem-solving abilities.
• Experience with marketing automation tools is a plus.

• Conceptualize, script, shoot, and edit high-quality video content for marketing, social media, and internal communications.
• Develop and produce engaging audio content, such as podcasts and voiceovers.
• Design and create compelling graphics and animations for digital platforms.
• Manage all aspects of the production process, from pre-production planning to post-production editing.
• Collaborate with marketing, communications, and design teams to ensure content aligns with brand guidelines and campaign objectives.
• Stay up-to-date with the latest trends in digital media production, software, and technology.
• Operate and maintain video and audio recording equipment.
• Manage digital assets, including organizing, archiving, and retrieving media files.
• Ensure all content is optimized for different platforms and formats.
• Edit raw footage and audio into polished, professional final products.
• Provide creative direction and feedback to other team members as needed.
• Manage freelance resources or external vendors for specialized production needs.

• Conceptualize, design, and produce digital media assets, including graphics, illustrations, and animations.
• Create 2D and 3D models, textures, and environments.
• Develop storyboards and animatics for video and motion graphics projects.
• Edit video footage and add visual effects, sound, and music.
• Ensure all digital assets meet project specifications and brand guidelines.
• Collaborate with creative directors, designers, and writers to achieve project goals.
• Maintain a high standard of artistic quality and visual appeal.
• Stay updated on the latest trends and technologies in digital media art.
• Manage multiple projects simultaneously and meet deadlines effectively.
• Participate in creative brainstorming sessions and contribute innovative ideas.
• Optimize digital assets for various platforms and devices.
• Troubleshoot and resolve technical issues related to digital asset creation.
• Maintain organized project files and archives.
• Adapt designs based on feedback and revisions.
• Contribute to the overall visual direction of projects.

• Bachelor's degree in Fine Arts, Graphic Design, Animation, Digital Media, or a related field.
• Minimum of 4 years of experience as a Digital Media Artist, Graphic Designer, or Animator.
• Strong portfolio demonstrating proficiency in graphic design, illustration, animation, and video editing.
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro).
• Proficiency in 3D modeling and animation software (e.g., Maya, 3ds Max, Blender) is a plus.
• Solid understanding of design principles, typography, color theory, and composition.
• Excellent visual storytelling and communication skills.
• Ability to work independently in a remote setting and manage time effectively.
• Strong attention to detail and commitment to quality.
• Collaborative spirit and ability to work well in a team environment.
• Experience with interactive design or UI/UX is an advantage.

• Develop and implement cutting-edge digital media strategies across social media, search engines, display advertising, and email marketing.
• Manage and grow the company's presence on key social media platforms, creating engaging content and fostering community interaction.
• Plan, execute, and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to maximize ROI.
• Conduct keyword research and SEO analysis to improve organic search rankings.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, social media insights, and ad platform dashboards.
• Identify emerging digital trends and recommend new strategies and technologies to explore.
• Collaborate with content creators, designers, and marketing teams to ensure cohesive campaign messaging.
• Manage the digital marketing budget effectively, allocating resources for optimal impact.
• Stay informed about competitor activities and industry best practices.
• Develop A/B testing strategies for ad creatives, landing pages, and campaign elements to drive continuous improvement.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on strategy and campaign management.
• Proven track record of developing and executing successful digital marketing campaigns across multiple channels.
• Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms (e.g., Hootsuite, Buffer), and marketing automation software.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills.
• Ability to work independently in a remote setting and manage multiple projects simultaneously.
• Creative thinking and a passion for innovation in the digital space.

• Developing comprehensive digital marketing strategies across various online channels, including social media, search engines, email, and display advertising.
• Managing and optimizing social media profiles and content calendars to increase engagement and brand awareness.
• Conducting keyword research and implementing SEO best practices to improve website rankings and organic traffic.
• Planning and executing SEM campaigns (e.g., Google Ads, Bing Ads) to drive targeted traffic and conversions.
• Designing and implementing email marketing campaigns to nurture leads and engage customers.
• Analyzing campaign performance data, generating reports, and providing actionable insights for optimization.
• Collaborating with content creators, designers, and web developers to ensure cohesive campaign execution.
• Staying up-to-date with the latest digital marketing trends, tools, and technologies.
• Identifying new opportunities for digital growth and innovation.
• Managing digital advertising budgets and ensuring efficient allocation of resources.
• Monitoring competitor activities and market trends to inform strategy.
• A/B testing various campaign elements to maximize effectiveness.