40 Digital Media Planner jobs in India

Ready to take your media buying skills to the next lvl — working remotely with a fast-growing US-based mktg team?

We’re looking for a driven, experienced Media Buying Specialist based in India who doesn’t just run ads but owns results. If you’re hungry to optimize, innovate, and grow in a flexible, high-impact role, read on.

Job Description:

Texonica Edge is seeking an experienced Media Buying Specialist to manage & optimize paid media campaigns across digital platforms. The ideal candidate has strong analytical skills, a performance-driven mindset, and hands-on experience with paid channels like Meta, Google, LinkedIn, YouTube, and TikTok.

This is a remote, part-time role for candidates who are proactive, data-driven, and capable of delivering results with minimal supervision.

Responsibilities:

• Plan, launch, & manage paid campaigns across platforms
• Monitor campaign perf. & optimize toward KPIs (CPA, ROAS, CTR, etc.)
• Collaborate with internal teams (creative, strategy, content)
• Conduct audience & market research
• Provide perf. reports with strategic insights & recommendations

Requirements:

• Min. 2–3 yrs exp. in media buying or performance mktg
• Proficient in Meta Ads Manager, Google Ads, & other paid media tools
• Strong understanding of perf. metrics & data analytics
• Able to work independently & communicate effectively in English
• Based in India & available 15–20 hrs/week

Preferred Qualifications:

• Exp. working with intl. (US/EU) markets
• Prior exp. in agency & in-house teams
• Certs in Google Ads, Meta Blueprint, or similar
• Familiar w/ remote collab. tools (Slack, Asana, Google Workspace)

What We Offer:

• Competitive hourly rate: ₹1,000 – ₹1,500/hr (based on exp.)
• Flexible working hrs
• 100% remote work
• Opportunity to work on global campaigns w/ US-based team
• Clear pathway to full-time role based on perf.

About Texonica Edge:

Texonica Edge is a US-based digital marketing co. specializing in performance-driven strategies for global brands. We operate fully remote, value independent thinking, & maintain high standards of accountability and clarity.

Are you ready to join a team that values your expertise & empowers you to make an impact?

Before applying, consider:

1. What’s your most successful media buying campaign to date? Briefly describe strategy & results.
2. Which platform are you strongest on & why?
3. How do you optimize underperforming campaigns?

We want to hear your story — if you’re ready to own your role & drive real results, this is the opportunity you’ve been waiting for.

#Hiring #MediaBuying #DigitalMarketing #PerformanceMarketing #RemoteJobs #MarketingJobs #IndiaJobs #PaidMedia #MarketingSpecialist #WorkFromHome #PartTimeJob

Company Overview

Tapcrunch is an intelligence-driven recommendation platform specializing in delivering user engagements across various touchpoints on mobile devices. Our data-led algorithms help recommend relevant brands to potential consumers during their online journey. For more information, visit us at .

Job Overview

We are seeking a Deputy Manager for Media Buying to join our vibrant team located in Noida. This is a full-time position ideally suited for candidates with a maximum of 3 years of work experience. The role involves managing media buying strategies and collaborating closely with our team to deliver CPL, CPS based campaigns across the globe.

Qualifications and Skills

• Proficiency in Google Ads (Mandatory skill) to manage and optimize online advertisement campaigns effectively.
• Experience in deploying Facebook Ads (Mandatory skill) for diversified audience engagement strategies.
• Expertise in Programmatic Buying (Mandatory skill) to ensure targeted and automated ad purchase systems.
• Strong skills in delivering CPS, CPL campaigns in India and international geos.
• Proven track record of delivering ROI from campaigns and will take care of overall campaign planning.
• Competency in using data analysis tools for evaluating the performance metrics and deriving actionable insights.
• Proven negotiation skills to achieve beneficial terms and cost-effective media buys with vendors and partners.
• Ability to optimize campaign performance to improve engagement, conversion rates, and ROI for our clients.

Roles and Responsibilities

• Strategize and execute media buying plans across diverse digital platforms to meet campaign objectives.
• Collaborate with cross-functional teams to align media strategies with business goals for improved brand visibility.
• Manage and adjust digital campaigns by analyzing performance data to maximize effectiveness and efficiency.
• Research and identify the latest market trends to keep advertising approaches relevant and innovative.
• Maintain strong relationships with vendors and negotiate optimal rates for advertisement placements.
• Continuously monitor and assess the results of media strategies, providing recommendations for improvement.
• Prepare and present detailed reports on media strategy outcomes to stakeholders for review and feedback.
• Foster a culture of learning and development within the media buying team through knowledge sharing and training.

Media Buyer

Location: Mumbai – Lower Parel

Experience Required: 6 months – 1 year

About the Role

We are looking for a detail-oriented and analytical Media Buyer to join our team. The ideal candidate will be responsible for setting up, monitoring, and optimizing paid media campaigns across digital and e-commerce platforms. You will collaborate with planners to ensure delivery against KPIs, provide insights, and contribute to campaign performance improvements.

Key Responsibilities

• Create and manage ad accounts, audiences, and campaign setups .
• Monitor and audit campaign performance, highlighting discrepancies in rates or expected KPIs.
• Conduct weekly analysis and suggest optimizations for improved ROI.
• Contribute insights for monthly performance reports to support planners.
• Manage pixel firing and placements for accurate campaign tracking.
• Ensure timely submission of proof of service to planners.
• Use analytics tools such as Google Analytics, SimilarWeb, SEMRush for benchmarking.
• Execute campaigns on Amazon Ads, Flipkart Ads, and other e-commerce platforms .

Skills & Qualifications

• 6 months – 1 year of experience in media buying or digital campaign execution .
• Knowledge of Google Analytics, SimilarWeb, SEMRush .
• Familiarity with Amazon Ads and Flipkart Ads is preferred.
• Strong communication, time management, and organizational skills.
• High attention to detail, with a problem-solving and analytical mindset.

Why Join Us?

An opportunity to work with dynamic brands, gain hands-on experience across platforms, and build expertise in performance marketing and e-commerce advertising.

• Develop and present comprehensive digital media plans aligned with client objectives and budgets.
• Conduct thorough market research, audience analysis, and competitive landscape assessment.
• Identify and recommend the optimal mix of digital media channels (search, social, display, programmatic, etc.).
• Negotiate with media partners to secure favorable placements, rates, and value-added opportunities.
• Oversee campaign execution, ensuring adherence to media plans and timelines.
• Monitor campaign performance, analyze key metrics, and provide regular reports and insights.
• Optimize campaigns based on performance data to maximize ROI and achieve client goals.
• Collaborate with creative, account management, and analytics teams to ensure integrated campaign delivery.
• Stay abreast of the latest trends, technologies, and best practices in digital media planning.
• Build and maintain strong relationships with media vendors and clients.

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 5-7 years of experience in digital media planning and buying.
• Proven track record of developing and executing successful digital media campaigns across various platforms.
• In-depth knowledge of digital advertising technologies, tools, and best practices.
• Proficiency in media planning and analytics software (e.g., Google Ads, Facebook Ads Manager, DSPs, Google Analytics).
• Strong analytical, strategic thinking, and problem-solving skills.
• Excellent communication, presentation, and negotiation abilities.
• Demonstrated ability to work independently and effectively in a fully remote team environment.
• Experience with programmatic advertising is highly desirable.

• Develop and present integrated media plans across digital channels to meet client objectives and KPIs.
• Plan, buy, and optimize paid media campaigns, including SEM, social media advertising, programmatic, and display.
• Conduct thorough research on target audiences, market trends, and competitor media activities.
• Negotiate favorable rates and placements with media vendors to maximize campaign efficiency and effectiveness.
• Manage campaign budgets, ensuring optimal allocation of spend and adherence to financial guidelines.
• Monitor campaign performance, analyze data, and provide regular reports with actionable insights and recommendations.
• Stay current with the latest trends, technologies, and best practices in digital media planning and buying.
• Collaborate with creative, analytics, and account management teams to ensure campaign success.
• Build and maintain strong relationships with media partners and vendors.
• Identify opportunities for innovation and testing new media strategies and platforms.

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 5 years of experience in digital media planning and buying.
• Proven experience developing and executing successful media campaigns across various digital platforms.
• Strong understanding of media metrics, analytics tools (e.g., Google Analytics, ad platforms), and reporting.
• Proficiency in programmatic advertising platforms and strategies.
• Excellent negotiation, analytical, and problem-solving skills.
• Strong communication and presentation abilities, with the capacity to articulate complex media strategies.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Experience working with clients in the entertainment or media industry is a plus.
• Detail-oriented with a commitment to delivering high-quality work.

Business Growth Manager – Media Planning & Buying

Location: Mumbai

Experience: 3-4 years

Department: Media Planning & Buying

Reporting To: Head of New Business - Media

Company: Schbang (

About the Role

We are looking for a dynamic Business Growth Manager to drive new client acquisition

and revenue growth for the Media Planning & Buying vertical at Schbang. This role is

pivotal in helping us achieve our 2x media growth target by identifying opportunities,

leading client pitches, and closing high-value accounts.

The ideal candidate will have a strong sales and business development background with

experience in selling media solutions to brands across industries like D2C, FMCG,

Fintech, E-commerce, and Retail. They should be adept at outbound sales, client

relationship management, and consultative pitching for large-scale digital media

campaigns.

This is a pure-play business development role, with a primary focus on winning pitches

and securing new accounts rather than media execution.

Key Responsibilities

1. New Business Acquisition & Revenue Growth

● Identify, prospect, and generate leads for potential clients in sectors like D2C,

E-commerce, FMCG, Fintech, and Retail.

● Develop and execute a targeted outbound sales strategy to secure high-value

media planning and buying mandates.

● Create compelling media proposals, tailored pitch decks, and business growth

strategies to win new accounts.

● Lead negotiations and close deals with high-growth brands looking for media

solutions on Meta, Google, OTT, and third-party ad platforms.

● Develop and maintain a robust pipeline of potential clients to drive continuous

business growth.

2. Client Engagement & Relationship Building

● Act as the face of Schbang’s media business in high-stakes client meetings and

industry networking events.

● Develop long-term, consultative relationships with CMOs, Marketing Heads, and Brand Managers of potential clients.

● Stay updated on industry trends and competitors to position Schbang as a leading media partner.

● Maintain strong relationships with media publishers, ad networks, and OTT

platforms to unlock exclusive inventory and collaboration opportunities.

3. Sales Strategy & Market Expansion

● Analyze market trends, competition, and client needs to refine Schbang’s media

sales and pricing strategy.

● Work closely with internal media teams to align sales efforts with execution

capabilities and ensure a smooth client onboarding process.

● Identify opportunities for cross-selling and upselling additional Schbang services,

including creative and influencer marketing.

● Track and report key business growth metrics, including lead conversion rates, deal

closures, and revenue targets.

Qualifications & Skills Required

3-4 years of experience in business development, media sales, or agency

growth roles with a focus on media planning and buying solutions.

Strong understanding of digital media ecosystems, including Meta, Google,

OTT platforms, and third-party ad networks.

Proven track record of winning large-scale media pitches and securing

high-value client accounts.

Ability to craft compelling sales decks, media strategies, and ROI-driven

proposals tailored to different brand needs.

Exceptional negotiation and persuasion skills, with experience closing deals in

the ₹50L-₹5Cr range.

Established network of brand decision-makers (CMOs, Marketing Heads, and

Media Buyers) is a plus.

Strong presentation, communication, and stakeholder management skills.

Ability to work in a fast-paced, target-driven environment with a passion for scaling

media businesses.

Why Join Schbang?

High-Growth Role: Be a key driver of 2x media business expansion. Strategic

Position: Work directly with leadership to shape the future of Schbang’s media vertical.

Industry Exposure: Engage with top brands, media partners, and decision-makers

in high-value deals.

Lucrative Earnings: Competitive salary + performance-based incentives.

Innovative Culture: Join one of India’s largest independent digital agencies, redefining marketing.

How to Apply?

Send your resume and a brief note on your biggest client wins to (your

email/contact details) with the subject “Application – Business Growth Manager

(Media)”.

Email :

WhatsApp :

Please note: This role would demand you to work under EST (Eastern Standard Time) as it's a US based project.

Media responsibilities:

1. Lead media strategy and planning, design campaign architectures, channel mix and measurement frameworks to deliver ROAS- and KPI-driven performance.

2. Create scalable ways of working, processes, tools and reporting standards to ensure consistent execution and optimization.

3. Hire, mentor and grow a high-performing team of planners, buyers and analysts; enable strong collaboration with creative, analytics and client servicing.

4. Act as the client-facing leader: translate business goals into media plans, present results and roadmaps, and drive continual improvement against targets.

5. Champion best-in-class, innovative media practices - drive experimentation, adopt new ad tech, develop proprietary playbooks and partnerships to keep the practice ahead of market trends.

Project management responsibilities

1. Efficiently create and manage project workflows from start to finish, ensuring all tasks are completed within specified timelines and budgets.

2. Conduct daily/weekly team meetings to track progress, and provide feedback for proactive problem-solving.

3. Support the implementation of a robust system to track assignments and monitor their progress, facilitating transparency and accountability within the team.

4. Study and apply learnings from analysis & research available with client and strategy teams to improve product/industry knowledge and optimize the delivery process.

Media

1. Certification in Google & Meta are must.

2. Hands-on expertise with tools such as Google Ads, Meta Ads Manager, DV360, Campaign Manager, SA360 platform and analytics dashboards.

3. Strong analytical skills with the ability to derive insights from complex data sets.

4. Excellent communication and client management abilities.

5. Proven experience leading teams and cross-functional projects.

PM

1. 6-7.5 years of industry experience and prior experience in managing a team will be preferred.

2. Previous experience in traffic management, project coordination, or a similar role in a digital agency is a plus.

3. Strong understanding of the digital industry. Required knowledge of social media and media amplification platforms. Understanding of the technicality of production processes involved is a plus.

4. Familiarity with project management software and digital platforms with exceptional organizational and multitasking skills.

5. Ability to work well under pressure in a fast-paced environment and Problem-solving abilities to make informed decisions.

We’re looking for a results-driven and creative Online Marketing Executive to handle Yelp Marketing, Content Marketing, and Online Branding activities for our U.S.-based clients.

This role is ideal for someone who understands U.S. market behavior, loves creating engaging content, and can manage online reputation and marketing campaigns effectively during the night shift .

• Manage and optimize multiple Yelp business listings , ensuring accurate information, frequent updates, and strong brand presence.
• Monitor and respond to reviews and customer feedback professionally to maintain positive online reputation.
• Plan and execute content marketing campaigns — blogs, social media posts, product descriptions, and promotional content.
• Create engaging ad copies, social posts, and marketing materials tailored to U.S. audiences.
• Collaborate with SEO and design teams to enhance visibility and content quality .
• Manage social media posting schedules and audience engagement during U.S. hours.
• Conduct competitor and keyword research to identify marketing opportunities.
• Track, analyze, and report marketing performance metrics such as impressions, reach, engagement, and conversions.
• Contribute ideas for campaign improvements, promotions, and outreach strategies .