1,769 Digital Platforms jobs in India

Lead - Digital Platforms/Senior Lead - Digital Platforms

Pune, Maharashtra ₹1500000 - ₹2500000 Y Bajaj Finance

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Job Description

Job Purpose

Monitor End-to-End business funnel for Insurance & Investment and focusing on increasing the overall traffic of business both organically and inorganically, improving the customer journey and management of push campaigns in the most effective and efficient manner to enhance business engagement.

Duties and Responsibilities

Funnel Management for Insurance & Investment business.

oOwn the entire funnel from impression to business volumes

oNew Initiatives to increase the Funnel Effectiveness

Campaign Orchestration

oContent & Creatives Preparation in alignment with Business & Content Team

oMaintain a mix of sustaining/ performing campaigns with experimentation

oOwn and deploy multi-channel orchestration framework for remarketing campaigns

oOwn the micro KPIs to manage campaign performance

Campaign Experimentation (A/B Testing) for growing CTR & enhancements

Business Performance & Reporting (MIS)

oIdentify insights and actionable from the tool kits to deliver core business objectives

Channel AOP Achievement and identifying growth opportunities

Work closely with multiple internal teams like communications, content, and analytics to clearly communicate metric driven asks

KRA

Engagement with respective businesses and Cross functional teams.

Driving Business numbers through Digital Channel

Team management Manage funnel managers for Insurance & Investment Business.

Cross Functional Team Alignments: Roles you need to interact with inside the organization to enable success in your day-to-day work

Business Team

  • Monthly and weekly meetings Business Team covering the following:

    oFunnel

    oCampaign Performance

    oAssisted Framework: Lead Discussions
  • Daily MIS & Channel Performance basis attribution & contribution
  • Field (Call Center & Field) Lead end to end tracking and continuous improvement in conversions
  • Participate in Sales Calls with Call center & Field Team.

Data Team

oDashboard: Performance Summary, Entry Points (Users & traffic), Conversion Analysis, Funnel, Page Wise & Event Level Analysis.

oProspect Modelling for Campaign Targeting (Persona Mapping & Campaign Data Segmentation)

oPlatform Analytics with Insights

Content and Creative Team
- Ensure adherence to SOP for raising requirement & ensure the processes are followed on daily basis.
- Raising request for App banners and Nudges, deciding the theme of the banner
- Briefing about the new product propositions which is going live on App so that performance marketing team can get content & creatives on time
- Coordinating with team for regularly updating the banners & content for every event with specific offer

Banner Changes

oBanner Go Live & Changes (ICORS, Segmented & Static) across different sections.

Product
- SOP for Change Management which will include ICON placement, Nudge, Banners & Offers.
- Submitting test case and use cases regarding new requirements
- Testing the UAT and CUG build before Go Live and raising bugs for Native & BFDL Journeys
- Raising issues in production build which is hampering customer experience
- Communication Related

oNudges

oIcon Placement Changes basis the testing & business requirements

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analyst digital platforms

Bengaluru, Karnataka ₹2000000 - ₹2500000 Y TE Connectivity

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Job Description

The Eloqua Production Specialist will develop and implement content and production processes for BU marketing teams to ensure world-class quality, brand and business unit alignment. The Eloqua Production Specialist will support content authors across multiple business units in creating high-quality digital email content and campaigns using TE's Eloqua platform. Excellent communication skills, a tactful diplomatic approach, creative problem-solving skills, and an ability to understand and respond to customer needs in a changing business environment are required

Job Responsibilities:
  • Own all tactical activity in the TE Eloqua system in support of business unit campaign activity including; segmentation, campaign planning and activation, email creation, nurturing activity, form creation and AEM activation, etc.
  • Develop and collect input briefs from client business units to create, manage, activate and report on Eloqua campaigns to maximize client value and contribute to overall success criteria; implement reviews and make process improvements
  • Collaborate with relevant business unit marketing team members and other stakeholders to understand their unique goals, objectives and challenges
  • Collaborate with relevant colleagues to develop content re-use for deployment on and other platforms
  • Provide guidance that's in-line with TE's governance model, digital best practices and brand alignment.
  • Work closely with team members to manage all digital assets for the business unit including across all digital platforms
  • Collaborate closely with relevant outside partners and sub-vertical colleagues to adapt content for digital delivery
  • Balance multiple concurrent assignments with shifting priorities across a shared resource pool in a fast-paced and high-volume environment
  • Provide, review and analyze data related to campaign performance and present results to illustrate insights and enable decision-making
Desired Candidate Profile:
  • BA/BS degree in Marketing or Internet Technology or related field, or the equivalent combination of education and experience
  • 2+ years as a digital production specialist/content manager (or similar role)
  • Experience with Eloqua Required
  • Basic HTML skills required
  • Thorough understanding of content management principles for highly interactive and rich applications
  • Ability to influence internal business partners with whom no direct reporting relationship exists
  • Experience with , other digital marketing tools a plus
  • Excellent relationship management, presentation and communications skills that establish trust, credibility and respect
  • Computer proficiency in MS Office (Word, Excel) a must
Competencies

Values: Integrity, Accountability, Inclusion, Innovation, Teamwork

ABOUT TE CONNECTIVITY

TE Connectivity plc (NYSE: TEL) is a global industrial technology leader creating a safer, sustainable, productive, and connected future. Our broad range of connectivity and sensor solutions enable the distribution of power, signal and data to advance next-generation transportation, energy networks, automated factories, data centers, medical technology and more. With more than 85,000 employees, including 9,000 engineers, working alongside customers in approximately 130 countries, TE ensures that EVERY CONNECTION COUNTS.

WHAT TE CONNECTIVITY OFFERS:

We are pleased to offer you an exciting total package that can also be flexibly adapted to changing life situations - the well-being of our employees is our top priority

  • Competitive Salary Package
  • Performance-Based Bonus Plans
  • Health and Wellness Incentives
  • Employee Stock Purchase Program
  • Community Outreach Programs / Charity Events
  • Employee Resource Group

IMPORTANT NOTICE REGARDING RECRUITMENT FRAUD

TE Connectivity has become aware of fraudulent recruitment activities being conducted by individuals or organizations falsely claiming to represent TE Connectivity. Please be advised that TE Connectivity never requests payment or fees from job applicants at any stage of the recruitment process. All legitimate job openings are posted exclusively on our official careers website at , and all email communications from our recruitment team will come only from actual email addresses ending in If you receive any suspicious communications, we strongly advise you not to engage or provide any personal information, and to report the incident to your local authorities.

Across our global sites and business units, we put together packages of benefits that are either supported by TE itself or provided by external service providers. In principle, the benefits offered can vary from site to site.

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Lead - Digital Platforms

Pune, Maharashtra ₹1200000 - ₹2400000 Y Bajaj Finance

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Job Description

Job Purpose

There are 3 parts of this role:

1.Lead the digital experience practice for Investment Insurance portfolio for App Web

- Measurement of digital customer experience on App Web platforms of the company
- Define the event map and overall experience analysis for customer journeys.
- Co-create the overall DCX approach for all digital platforms.
- Define customised CX design playbooks for the portfolio
- Integrate the playbook rules into the technology platform event map

2.Lead the Design practice for Investment Insurance portfolio for App Web
- Implement the User Interface Design, Interactions Design, Assistance Framework and Animation Design domains for the portfolio
- Build a team of domain experts to lead the above practices.
- Integrate principles of the above practices across all digital platforms of the company

3.Set up CX as a business driver contributing to business volumes
- Define an overarching model with clear principles of linkages between CX and business volume for the portfolio
- Operationalise the A/B Testing technology platform to create next-best journey paths (NBJPs)
- Operationalise the rapid prototyping environment to test the NBJPs
- Work with front-end technology teams to carry out journey optimizations across App Web
- Contribute 15% of the overall business volume through CX optimizations across App Web

Duties and Responsibilities

1. STRATEGY DOMAIN KNOWLEDGE

Omnichannel CX

Omnichannel is essential to succeed in the digital age. Understand the entire customer journey lifecycle and enable effortless interactions across all digital touchpoints. Knowing and enhancing the backend systems and bringing offline experiences, online

Customer Journey Maps

Building an ideal digital customer experience journey map with friction points, solutions, customer effort vs output and KPIs to consciously improve journeys and increase engagement on digital platforms is required

CX Tools and Impact

Implementing CX tools and trends for both App Web in the field of technology, design and experience analytics. Leveraging these tools for customer insights and building a business-driving revenue model. In the long term, building a CX automation approach would be a key aspect of our experience strategy

CX Design Practices

Scale the practices of Experience Design, Visual Design, User profiles-based Customer Journey Management, Experience Analytics, UX content

CX metrics

With a customer mindset and business focus, identify and prioritize CX opportunities along the various touchpoints to deliver continuous improvement of the customer journeys as measured through Digital Experience Score (DXS) and Task Success Rate (TSR)

  1. CUSTOMER JOURNEY MANAGEMENT

  2. Building and expanding the practice of product-wise customer journey management across pre-buy, buy and service journeys for both our Apps and Web for the B2B ^ Cards portfolio

  3. Identifying pain points and opportunities to envision experiences across the entire digital journey and give innovative CX solutions to address the same
  4. Create artifacts as reusable tools to democratise the creation and maintenance of CJM within the organization with key stakeholders like COEs, product and platform owners and performance business managers (e.g. current and future state journey maps, service blueprints, future state concepts, personas and mindsets)
  5. Implement CJM with experience metrics, CX logics, user emotions, actions and pain points, capturing all journeys, touchpoints and scenarios of positive, negative and neutral experiences
  6. Build a frame of creating new and innovative experience-enhancing tools like simulators, interactive buying guides, journey-based calculators to assist customers better

  7. EXPERIENCE ANALYTICS

Experience analytics practice
- Spearhead a team to scale up the practice of experience analytics for the B2B and Cards portfolio for both App Web
- Implement the model of both implicit (behavioural) and explicit (Voice of Customer) experience analytics
- Operationalise what input metrics would be used for experience analysis, hence removing the overload of looking at hundreds of data points
- Put to practice the key output metrics like Digital Experience Score Task Success Rate|
- Create a model of how improving an experience on digital asset will lead to improvement in business funnel, thus impacting revenue
- Create an experience dashboard and reporting structure to help democratise the analysis and actions thereof to COEs, platform owners, product manager and business teams
- Set-up an alert mechanism and which teams to send what alerts to, to help address critical experience issues immediately

Experience segments, integrations and patterns
- Build a segmentation frame to understand user behaviour basis type of customer (ETB, PTB, NTB), products, channels, demographics
- Ensure experience analysis is approached through the integration of multiple data streams in the CX tool like Medallia, Google Analytics, Clever Tap, Data lake
- Identifying and integrating segments from these data streams mentioned above to observe user behaviours and take the actions thereof
- Observe and bucket user behaviour patterns basis customer pain points at product and portfolio level (Web App)
- User patterns frame should be built holistically keeping all experience parameters in mind, namely usability testing, implicit, explicit behaviours, UX research both qualitative and quantitative

Experience Optimisations
- Operationalise CX solutioning and optimisations model based on design, content, journey, interactions, assistance and other practices to solve for the user pain points
- Derive insights in order to drive action and impact by providing compelling narratives and artefacts; to deliver a continuous optimisations and improvements of the digital platforms and integrate this as a part of the sprint cycle for Web and App
- Optimisations should be crafted basis data points from experience analysis and the UX audit checklist Design to build a zero-error environment for users
- Extend this frame of experience optimisations for the digital assets to COEs and platforms owners and democratise this as part of their delivery
- Set a process for the above with maker, checker and approver matrix from CX team
- Model these optimisations with the output metrics of experience analytics to measure KPIs and impact

Experience A/B testing (on-asset)
- Implement the on-asset and rapid prototyping A/B testing model for the B2B and cards portfolio
- Extending this experience analytics framework bring the A/B testing as part of continuously building newer and improved versions of what exists
- A/B testing (on-asset) should be built for Web pages App screens consisting but not limited to design, UX content, component hierarchy, customers paths and more
- Implement the KPI model to measure the success of an experiment and its impact
- Every year build a pool of 100+ ready-to-deploy improved and alternate customer paths for delivering not only better experiences but drive business revenue|4. UX DESIGN

Data, UX research A/B testing driven UX design for App Web
- Lead and implement the Experience design practice with best usage of UX Design Thinking, Interaction, Interface Design Service Design principles for the portfolio of Investment Insurance
- Build a data-first based approach to design with experience being at the heart of it

Build implement the CX logics and Customer Journey Map (CJM) approach
- Implement the first principles of CX logics, customer scenarios for every journey/module design. Bring this as part of every build and change management module
- Implementing a practice of a detailed CJMs, capturing every user scenario, touch point, user emotions, personas, and journey thereof
- Be able to break-down complex experience analysis and present a compelling vision for design change
- Ensure all development is built first-time right from CX perspective addressing all customer pain points and use cases

UX design and new practices
- Own the ongoing enhancement of templates through the addition of new UX modules
- Propose solutions that balance users needs, business objectives and technological constraints
- Build a mindset of innovation, benchmarks, best practices to deliver pathbreaking designs to make the users digital experience frictionless, easy, and delightful
- Define and track design metrics to measure the success of design and devise methods for continuous improvement
- Continuously bring the latest nuances from the world of design, interactions, animation, and usability
- Bring together the data analytics team, product, and business managers to understand information needs/gaps for better delivery

  1. UI DESIGN

Operationalise the UI design practice
- Elevate UI design as an Experience design practice within the CX unit
- Expand and scale the current UI design system to bring in more efficiencies in deliveries and customisation for B2B and cards businesses
- Make the practice of referencing latest trends in design a day-to-day affair to stay ahead in the way FinTechs deliver experience on their assets
- Bring teams from UI, CX, technology and data together to collaborate and creatively build the best-in-class user interface for our Web and App
- Structure the UI logic document with CX logics, tech and data logics so as to build a first-time right delivery frame

Integrate technology with UI design practice
- Integrate technology with design to bring forth the efficiencies of UI components. On how its built, its usage across assets and even how it is named in AEM, data layer and in the design system itself
- Update the design system basis what has been developed eventually to maintain, document and store one single source of truth

6. UX CONTENT

Scaling up the UX content practice customised to B2B and cards portfolio

Create a data-based UX content frame of how we engage with our users on digital platforms, basis the product-wise user personas/target groups.|Scaling this practice to build a frictionless experiences on our digital platforms via assistance, multi-format, and simple to understand content

Measuring UX content impact

Develop a model to measure the effectiveness of UX content and how to improve, customise and experiment via A/B testing. Build impact analysis on Task Success Rate and how to increase the engagement and reduce the frustration scores

  1. TECHNOLOGY CX

Co-create a robust CX stack

Continuously expand the horizons of CX technology stack with industry best tools and practices. Collaborate with not just internal technology teams (MarTech and IT) but also their partners to understand and implement what could be build better to understand user behaviour.

Achieve the goal of creating a sound CX tech-stack that showcases how and why users are behaving a certain way, and take actions to improve user experience thereof. Tools for experience analytics (sampled base), quantitative customer data points (absolute base) and A/B testing needs to be operationalised for both Web and App

Integrations of tools and data systems

Work with the technology and data teams of Web and App to integrate tools and platforms like GA, CleverTap, CDP with Medallia and A/B testing tool for creating more insightful patterns of user behaviour. Dissecting experience patterns across user and customer segments to arrive at themes and actions for optimisations should be done

Integration of CX in the development lifecycle

Collaborate with the development teams of our App and Web to not only set a process of how experience optimisations would be taken live as part of the monthly/quarterly sprint cycle but also how CX can seamlessly be integrated as part of the Build cycle.

Additionally, the winners of the confidence-scored A/B tests should become part of the development lifecycle so that taking these experience-optimised-new-customer paths become a way of life for our company

  1. STAKEHOLDER MANAGEMENT
  2. Build strong working model with Business heads, COEs heads, Platform heads and Performance marketing heads across company for the B2B and cards portfolio
  3. Build a model of monthly cadence with stakeholders to ideate, co-create and democratise the practice of CX design
  4. Additionally, build a strong working model for cross-functional teams across company to help integrate CX in their everyday business operation
  5. Build relationships with MarTech IT teams to leverage their expertise of technology and systems and integrate with the CX practice

  6. PEOPLE MANAGEMENT AND COACHING

  7. Inspire and influence others to think differently, solve problems, and seize opportunities
  8. Work with cross-functional teams to set and achieve targets
  9. Determine individual training needs development plans to build expertise and enhance skills
  10. Set objectives, conduct reviews, and close appraisal processes for the team as per timelines
  11. |
  12. Participate in selection process to identify the right talent at senior positions within the function
  13. Attract, recruit, and lead digital talent who will help drive connected goals by using a consultative and engaging style that encourages active listening, constructive dialogue, and gains commitment
  14. Identify organizational gaps within the marketing team to achieve company objectives. Plan, recruit, retain, and build capacity accordingly
  15. Ensure continuous training of team on new technology/product/processes being adapted to ensure adequate implementation of change
  16. Design professional growth plans for managing and retaining top performers and key leaders in the function
  17. Integrate cross linked KRAs across the team to ensure ownership and smooth functioning
  18. Direct and mentor the team to drive operation excellence throughout project implementation.
  19. Hands-on project management collaborate with clients, media owners, agency partners and internal specialist teams to ensure all deliverables are met/launched on time with the experience.

Key Decisions / Dimensions

- How to customise the various CX frameworks from B2B and Cards standpoint and context
- Defining the processes and KPIs for the unit
- Setting experience priorities for both App Web platforms based on experience data
- Designing customer journeys end-to-end and based on customer pain point analysis and when to take what optimisations live on the platforms, based on severity
- What experience measurement KPIs to measure at what customer touchpoints
- Tech and data integration requirements for delivering better experiences
- Digital experience enhancement capabilities and strategy and their deployment thereof

Major Challenges

- Leading the ambition of first-ever Digital Customer Experience (DCX) practice in Bajaj Finserv for both App Web, for Investment Insurance and building a strong foundation of the same
- Create model to identify and operationalise user behaviour patterns at a portfolio level and individually cut across the businesses/categories like Credit Card, EMI Card, Health EMI Card, B2B marketplace (Bajaj Mall), B2B categories of electronics, lifestyle, etc.
- Driving CX through metrics. Not only measuring every experience impact via DXS and TSR but also ultimately building a revenue impact model with every optimisation and A/B test
- Changing the mindset across the company from business-only to business with CX is one of the biggest challenges.
- Evangelizing the CX mindset and empowering every team member of COE, product, platform and business managers with tools, experience data dashboards, playbooks and more is going to be uphill task
- Integrating the CX practices and playbooks in the CICD deployment
- Boost the already set-up design practice with new domains of interactions design, assistance framework, animations and service design
- Implementing the A/B testing methodology and technology to conduct 100 tests a year for the portfolio
- Deploy the CX practice and frameworks the Investment Insurance portfolio

Required Qualifications and Experience

Qualifications

- Post-graduation in Business Management from a Tier 1 B school, with marketing/digital marketing specialisation
- Degree and relevant experience in UX Design, Experience Analytics, Digital Marketing, Human-Computer Interaction, Human Factors, Data Analytics, or related fields
- Proficient working knowledge in HCI research methods, data analytics, multivariate statistics, and behavioural analysis

Work Experience
- 12+ years of overall experience with minimum of 6 years of experience in managing user experience
- Must have at least 6 years experience in core Customer experience, servicing, UX in Digital space
- Must have executed projects in tune to 10+ people and for a scalable business model
- Must have done large scale transformation projects with a direct impact on revenue and customer base
- A confident communicator and eloquent in presenting/selling-in ideas to internal stakeholders, clients and agency partners.

Skills Keywords

UX Design, Experience Design, Customer Journey Management, UX Research, Rapid Prototyping, Experience analytics, Data Analytics, A/B testing, Concept/Feature Testing, Usability Testing, UX content

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Digital Platforms Manager

Nayanta University

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Job Description

Job Title: Deputy Manager – Digital Platforms (Web Design & Development)


Reports to: Head – Marketing and IT


Experience Required: Proven experience as a WordPress Developer with a strong portfolio showcasing prior work.


Educational Qualifications:

Bachelor’s/Master’s degree in Computer Science, Information Technology, Web Design, or related discipline. Equivalent professional experience with a strong portfolio will also be considered.


Work Location: Nayanta University, CDSA Campus, Paud Road, Bavdhan, Pune, Maharashtra


Nature and Days of Work: Full-time (5 Days working, Monday – Friday)


About Nayanta University

Nayanta University in Pune is an exciting initiative by leading Indian industrialists associated with the Confederation of Indian Industries (CII). As a multidisciplinary institution, the University prioritizes *excellence, integrity, and the holistic development of its entire community.


Why Join Us?

By joining Nayanta University, you will become part of a mission-driven, values-oriented campus that upholds transparency, collaboration, and continuous professional development. You will play a pivotal role in shaping the University’s digital identity by building, maintaining, and enhancing its website.


Key Responsibilities

  • Collaborate with the marketing team to conceptualize wireframes, visual design, and implement new content/features.
  • Further develop and maintain the University’s website using the WordPress CMS.
  • Design and implement new features and functionality, ensuring high performance and availability.
  • Develop custom WordPress themes and plugins from scratch to meet specific needs.
  • Troubleshoot and resolve website issues, including broken links, bugs, and performance problems.
  • Conduct routine maintenance, updates, and backups to ensure website security.
  • Optimize website performance for speed and scalability.
  • Ensure the website is responsive and compatible across devices and browsers.
  • Stay informed on the latest trends and best practices in WordPress and web development.


Note: This is not an exhaustive list and may be supplemented/modified at the discretion of the University.


Preferred Skills & Qualities

  • Expertise in HTML5, CSS3, JavaScript, PHP, and WordPress core systems.
  • Experience with Figma, Adobe Suite, and other design tools.
  • Experience with version control systems, particularly GitHub.
  • Knowledge of SEO and Generative Engine Optimization (GEO) principles.
  • Experience with website performance tools (Google PageSpeed Insights, GTmetrix).
  • Experience with REST APIs.
  • Strong problem-solving skills and attention to detail.
  • Excellent communication skills and ability to work independently or as part of a team.
  • Prior experience in managing websites for premium educational institutions is a plus.


IMPORTANT: The compensation for the role will be commensurate with experience and qualifications, and as per standard industry trends.


How to Apply

If you are a creative and detail-oriented developer with a passion for building engaging websites, please submit your resume, cover letter, and portfolio link to

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Unit Manager-Digital Platforms/Senior Unit Manager-Digital Platforms

Pune, Maharashtra ₹1200000 - ₹3600000 Y Bajaj Finance

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Unit Manager - Digital Platforms/Senior Unit Manager - Digital Platforms 

Job Purpose 

One Web is one of the three large pieces of the company's omnipresence strategy and the most important. It is an integrated platform offering a portfolio of products covering payments, cards, wallets, loans, deposits, mutual funds, and loans on lifestyle products ranging from consumer durables to home furnishing.

One Web platform will integrate our home-grown ecommerce store, insurance marketplace, investment marketplace, payments engine including BBPS and offer a consumer-tech experience to our customers. It will be a dynamic digital platform which will be hyper-personalized for each customer and provide the right nudges across multiple channels to start, resume or finish the journey.

This is a managerial position where you'll be the custodian of customer journey experiences on the One Web. Analyse and synthesize data via UX research, usability testing, heuristic evaluation, functional and factual testing, data analysis tools like Google Analytics, Contentsquare to build engaging user experience.

With a customer obsession mindset and strong analytical and observational skills, you are required to lead a team of 3 and deliver the customer-experience objectives for the company.

Culture Anchor- Have high ambitions - Inspires the team to aim for higher targets and supports in achieving them
- Own It - Acknowledges uncertainty and makes changes in own decisions/actions for better outcomes

Duties and Responsibilities- Set-up various frameworks and processes for running the UX analytics unit.
- Leverage customer behaviour data and draw inferences and hypotheses to create an exceptional customer journey and deliver superior experience.
- Setting priorities for various projects and leading the same.

Required Qualifications and Experience- Practice Emotional Intelligence - Develops the team, supporting them to do more.
- Listens to others, stays calm under pressure, and treats everyone with respect.

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Digital Platforms Development Lead

Pune, Maharashtra United Rugby Championship

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Job Description

Background

In a world turning inwards, it is the diversity of the United Rugby Championship (URC) that sets us apart from other club rugby competitions. Each week, teams from five rugby powerhouse nations cross hemispheres to compete for the right to be champion. Our mission is to bring fans closer to this drama by using the power of rugby to unite people socially and emotionally.

With rapid growth across broadcast, digital, and live audiences, URC is investing in strengthening the technology foundations that underpin its fan engagement and commercial future.


The Role

The Digital Platform Development Lead will be responsible for the technical operation and delivery of URC’s digital ecosystem. This role ensures the smooth running, integration, and optimisation of platforms, including URC’s web, app, OTT, CRM/CDP, and fan engagement products.

Working closely with the Head of Marketing – Growth & Technology and the Digital Platforms Product Lead, you will coordinate developers, UX specialists, and external vendors to deliver a seamless, reliable experience for fans and partners. You will also play a hands-on role in configuring, troubleshooting, and enhancing URC’s systems.

This is a practical, technically skilled position suited to someone who enjoys getting under the bonnet, solving problems, and orchestrating multiple technology providers.


Responsibilities

  • Oversee the day-to-day technical operations of URC’s digital platforms (web, app, OTT, CRM/CDP, authentication, push, and hosting).
  • Manage integrations and data flows between providers (e.g., APIs, SSO, analytics, and cloud pipelines).
  • Liaise with developers, UX/UI specialists, and offshore teams to deliver new features, fixes, and optimisations.
  • Monitor uptime, performance, and security across platforms, escalating issues where required.
  • Own app store submissions, platform compliance, and release management with Apple and Google.
  • Act as primary technical contact for suppliers such as AWS, WP Engine, Eluvio, Tata, and Auth0.
  • Support rollout and maintenance of internal systems, including injury surveillance, AI dashboards, and Outlier platforms.
  • Maintain technical documentation, integration schematics, and support resources.
  • Provide training and technical support to internal teams, clubs, and unions.
  • Track industry trends in digital platforms, hosting, and data management to inform future improvements.


Candidate Profile

  • Strong technical background in digital platforms (web/app frameworks, APIs, hosting, cloud).
  • Experience liaising with developers, UX/UI teams, and external vendors.
  • Hands-on operator, confident in debugging, configuring, and optimising systems.
  • Organised, detail-oriented, and calm under pressure, especially on matchdays.
  • Understanding of data workflows (CRM/CDP, authentication, analytics).
  • Excellent communication skills, able to translate business needs into technical briefs.
  • Positive, proactive team player aligned with URC values: Aim to Amaze, Be Brave, Lead from Your Position, Act as One Team United.
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Manager ( Products - Digital Platforms )

Mumbai, Maharashtra ₹1500000 - ₹2800000 Y State Bank of India (SBI)

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Job Description

RECRUITMENT OF SPECIALIST CADR E OFFICERS ON REGULAR BASIS

(ADVERTISEMENT NO: CRPD/SCO/ /10)

ONLINE REGISTRATION OF APPLICATION & PAYMENT OF FEES: FROM TO

IMPORTANT INSTRUCTIONS:

Before applying, candidates are requested to ensure that they fulfil the eligibility criteria for the post(s), as on the date of eligibility. Candidates are required to apply online through the website The process of Registration is completed only when fee is deposited with the Bank through online mode on or before the last date for payment of fee.

Candidates are required to apply for the post(s) online through the link given on Banks official website only and no other mode of application will be entertained. Hard copy of application & other documents need not to be sent to this office. Candidates are advised in their own interest to apply online well before the closing date and not to wait till the last date to avoid the possibility of disconnection / inability/ failure to log on to the website on account of heavy load on internet or website jam. SBI does not assume any responsibility for the candidates not being able to submit their applications within the last date on account of aforesaid reasons or for any other reason beyond the control of SBI.

Before submission of the application, candidates must check that they have filled in correct details in each respective field of the application form. After expiry of window for online application, no change/correction/modification will be allowed under any circumstances. Requests received in this regard in any form like Post, Email, By hand etc. shall not be entertained and will be summarily rejected.

Candidates must have valid Email ID and Mobile phone number which should be kept active till the declaration of result and issuance of call letters on final selection, if any. It will help him/her in getting call letter/Interview advice etc. by email or over mobile by SMS.

The Bank reserves the right to post / transfer the recruited / engaged officers to any of the offices of State Bank of India, in India or to depute to any of the associates / subsidiaries or any other organization depending upon the exigencies of the services. Request for posting / transfer to specific place / office may not be entertained.

Candidates are advised to check Bank's website regularly for details and updates. No separate intimation will be issued in case of any change / update. All Changes/ Updates/ revisions / Corrigendum / results / schedules / list of shortlisted / selected candidates etc. will be hosted only on Banks website only. The Call letter/ advice, wherever required, will be sent by e-mail only (No hard copy will be sent).

Candidates are required to upload all required documents (Resume, ID proof, Age proof, Caste Certificate (if applicable), PwBD Certificate (if applicable), Educational qualification, other qualifications/ certifications, Proof of Experience etc.) failing which their application / candidature will not be considered for Shortlisting / Interview.

The Candidates applying for the post should ensure that their admission to all the stages of the recruitment (e.g. shortlisting, interview etc.) will be purely provisional subject to satisfying the prescribed eligibility conditions. Short listing will be provisional without verification of documents. Candidature will be subject to verification of all details/ documents with the original when a candidate reports for interview (if called).

The selected candidates may be offered appointment in the bank subject to their completing other formalities such as verification of eligibility, credentials, certificates, satisfactory reports from the references, medical examination and verification of antecedents etc.

Candidate(s) seeking age relaxation, fee exemption must submit valid requisite certificate of the Competent Authority in the prescribed format, when such certificate is sought at the time of document verification. Otherwise, their claim will not be entertained, and their candidature will be liable for cancellation / rejection.

Candidates against whom there is/ are adverse report regarding character & antecedents, moral turpitude are not eligible to apply for the post. If any such adverse orders / reports against the shortlisted/ selected candidates is found/ received by the Bank post their selection, their candidature/ services will be rejected forthwith.

Candidate is not allowed to apply for more than one post.

In case more than one application (multiple applications) are submitted by a candidate for the same post / multiple posts, only the last valid (completed) application will be retained, and the application fee, if any, paid for the other registrations will stand forfeited. Further, multiple attendance/ appearance by a candidate at the time of interview / joining will result in rejection/ cancellation of candidature, summarily.

The Bank reserves the right to change the notified vacancies including the reserved vacancies without assigning any reason(s), whatsoever.

The Bank reserves the right to cancel / modify the recruitment process entirely or partially at any stage / time for any particular post / all the posts, if so warranted, without assigning any reason thereof and the Bank shall not be liable to refund the fee or pay any compensation to the applicant.

Candidates furnishing false information / suppressing the facts will be disqualified and shall be liable for debarment and legal/criminal action. Candidates who attempt fraud/impersonation shall be liable to be debarred from future recruitment process conducted by the Bank.

The selected candidates, after appointment, shall be on probation as per Banks extant recruitment Policy in force / amended/ modified from time to time, for the respective Post(s).

All appointments under this project shall be entirely at the discretion of the Bank and shall be made at the starting stage of the pay scale admissible to the post.

The Bank will decide the Venues(s) / Centre(s) for interview, if shortlisted. Candidates will have to appear for the interview, if called, at a centre / venue as decided by the Bank and no request in this regard will be entertained by the Bank.

In case a candidate is called for interview and is found not satisfying the eligibility criteria (Age, Educational Qualification, Other qualification, Experience etc.) he/ she will neither be allowed to appear for the interview nor be entitled for reimbursement of any travelling expenses.

In case more than one candidate score same marks as cut-off marks in the final merit list (common marks at cut-off point), such candidates will be ranked in the merit according to their age in descending order.

The Bank takes no responsibility for any delay in receipt or loss of any communication, whatsoever.

Candidates serving in Govt./ Quasi Govt. offices, Public Sector undertakings including Nationalized Banks and Financial Institutions are advised to submit No Objection Certificate from their employer at the time of interview, failing which their candidature will not be considered and travelling expenses, if any, otherwise admissible, will not be paid.

In case of selection, candidates will be required to produce proper discharge certificate from the current employer at the time of taking up the appointment.

CIBIL: Candidates who have defaulted in repayment under any lending arrangement with Banks / NBFCs/ Financial Institutions including credit card dues and have not regularized / repaid their outstanding thereunder till the date of issuance of letter of offer of appointment by the Bank, shall not be eligible for appointment to the post. However, candidates who have regularized / repaid such outstanding on or before the date of issuance of offer of appointment, but whose CIBIL status has not been updated on or before the date of joining, shall have to either get the CIBIL status updated or produce the NOCs from lender to the effect that there is no outstanding with respect to the accounts adversely reflected in the CIBIL, failing which the letter of offer shall be withdrawn / cancelled. Thus, the candidates with record of default in repayment of loans/ credit card dues and/ or against whose name adverse report of CIBIL or other external agencies are available are not eligible for appointment.

IMPORTANT POINTS:

Reservation for PwBD candidates is horizontal and is included in the overall vacancy of the respective parent category.

The number of vacancies including reserved vacancies mentioned above are provisional and may vary according to the actual requirement of the Bank.

Posting / Placement / Utilization of the selected candidates will be done at the sole discretion of the Bank.

Maximum age indicated is for Unreserved category candidates. Relaxation in upper age limit will be available to reserved category candidates as per Govt. of India guidelines (wherever applicable).

The reservation under various categories will be as per Government of India Guidelines.

Candidate belonging to OBC category but coming in the 'Creamy Layer' are not entitled to OBC reservation and age relaxation. They should indicate their category as 'UR' or UR (PwBD) as applicable.

A declaration will have to be submitted in the prescribed format by candidates seeking reservation under OBC category stating that he/she does not belong to the creamy layer as on last date of online registration of application. OBC certificate containing the 'non-creamy layer' clause, issued during the period to the date of interview, should be submitted by such candidates, if called for interview. No request for extension of time for production of requisite certificate beyond the said date shall be entertained and candidature will be cancelled.

Candidates belonging to reserved category including Person with Benchmark Disabilities (PwBD) for whom no reservation has been mentioned are free to apply for vacancies announced for Unreserved category provided they fulfil all the eligibility criteria applicable to Unreserved Category.

Benefit of reservation/ relaxation under reserved category (i.e. SC, ST, OBC) including PwBD category can be availed of only upon production of valid Caste certificate issued by the Competent Authority on format prescribed by the Government of India.

QUALIFICATION : -

Mandatory:

B.E. / B. Tech. in IT/ Computers/ Computer Science/ Electronics/ Electrical/ Instrumentation/ Electronics & Telecommunication.

Or

Master of Computer Applications (MCA)

Minimum Percentage of Marks: 60%

(From a University/ Institution/ Board recognized by Govt. Of India/ approved by Govt. Regulatory Bodies).

Preferable:

Preference will be given to candidates with additional education in MBA / Executive MBA.

OTHER QUALIFICATION : -

Preferred Certifications: (Valid as on

Preference will be given to those candidates having certifications in either of the following:

Project Management Professional (PMP) by PMI

PRINCE2 practitioner

NPCI Certification of Payment Systems

RBI Certified Payment Specialist

Certified Card Industry Professional (CCIP)

Certified Information Systems Security Professional (CISSP)

PCI Qualified Assessor (PCI QSA)

Certified Risk and Compliance Professional (CRCP)

WORK EXPERIENCE : -

Mandatory:

Minimum 5 years of post-basic qualification experience in Digital Payments / Automatic Fare Collection (AFC) / FASTag / Digital Solutions / FinTech / Risk Management / Customer Relationship Management.

(Training & Teaching experience will not be counted for eligibility)

Note: Candidates are required to produce up-to-date and full Experience Certificate, unambiguously indicating:

(i) Nature of duties,

(ii) Dates and duration of experience,

(iii) Level / position,

(iv) Responsibilities etc. issued by the employer(s).

However, if the candidate is unable to submit an Experience Certificate on the lines indicated above, any document unambiguously indicating the experience, nature of duties and the period claimed may be submitted and it would be considered on merit at the discretion of the Bank and the decision of the Bank shall be final.

SPECIFIC SKILLS:

  1. Experience in working in Digital Payments Systems

  2. Excellent Communication Skills

  3. Problem Solving Attitude

  4. Analytical Thinking

  5. Proficiency in MS Office Applications, especially in MS Excel

Job Profile:

  1. Drive digital payments strategy in alignment with SBI's payments roadmap.

  2. Stakeholder management for better co-ordination and interaction between all the stakeholders involved in the project/ product- multiple departments in the Bank, Partners and Systems Integrators.

  3. Monitoring, controlling, and managing the scope of work, activities, and deliverables.

  4. Troubleshooting existing system issues.

  5. Ensuring compliance

  6. Testing and Certifications.

  7. Managing new partnerships / tie-ups / alliances

  8. Analyzing and evaluating the current business process and identify areas of improvement.

  9. Risk Management during Merchant onboarding / ongoing transactions / chargeback and other disputes handling

  10. Supervise the Helpdesk /CRM Operations to ensure seamless workflow and quick resolution of issues.

  11. Co-ordinating, monitoring and follow-up of Various IT projects.

KRAs:

  1. Identify business opportunities and align them into specific technical / software requirements.

  2. Strategizing digital channels for generation of business by collaborating with channel partners, business and IT Depts.

  3. Optimize acquisition costs and plug efficiency leakages by constantly innovating / refining the customer / merchant touchpoints.

  4. Merchant and Customer Risk Management

  5. Regulatory compliance and Governance

Scale of Pay : -

Basic: / /

(The official will be eligible for DA, HRA, CCA, PF, Contributory Pension Fund i.e., NPS, LFC, Medical Facility, leave etc. as per rules in force from time to time and Salary and perks as per Bank's salary structure)

Suggested Place of Posting $

Corporate Centre, Mumbai or any office / branch of SBI in India

HOW TO APPLY :

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Download advertisement no. CRPD/SCO/ /10

(Carefully read the detailed advertisement)

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(Before final submission, please go through your

application.

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