324 Digital Strategy jobs in India

We are seeking a visionary and execution-driven Head of Digital to lead digital strategy, innovation, and performance across our 3 Business Units – Therapeutic Dermatology, Dermatology Skincare and Injectable Aesthetics business verticals. This role will drive digital transformation, integrate omnichannel marketing strategies, and accelerate business growth through consumer and HCP engagement. You will oversee all digital marketing, Social media, content analytics, and initiatives while ensuring regulatory compliance and measurable ROI.

• Education : Bachelor's Degree in Marketing or Business or similar and Master’s degree would be an added advantage.
• Work Experience : Minimum 15-17 years continuous experience in digital & ecommerce and marketing strategy role.
• Preferably coming in from the Pharma or FMCG industry and understands our consumer or the derma-cosmetic space well
• Strategic vision with hands-on digital marketing expertise
• Leadership and stakeholder influence across business units
• Innovation mindset with focus on measurable impact
• Excellent understanding of consumer psychology and HCP behavior
• Comfortable operating in regulated environments

About KPMG in India

KPMG entities in India are professional services firm(s). These Indian member firms are affiliated with KPMG International Limited. KPMG was established in India in August 1993. Our professionals leverage the global network of firms, and are conversant with local laws, regulations, markets and competition. KPMG has offices across India in Ahmedabad, Bengaluru, Chandigarh, Chennai, Gurugram, Jaipur, Hyderabad, Jaipur, Kochi, Kolkata, Mumbai, Noida, Pune, Vadodara and Vijayawada.

KPMG entities in India offer services to national and international clients in India across sectors. We strive to provide rapid, performance-based, industry-focused and technology-enabled services, which reflect a shared knowledge of global and local industries and our experience of the Indian business environment.

Job Description:

The Digital Business Analyst is responsible for identifying and defining the business needs of their clients and stakeholders and helping to determine solutions to meet business needs or resolve business problems.

Experience: 5 to 8 years of corporate experience with 4+ years as a Business Analyst

Key Responsibilities:

• Manage the BA approach; communicating, driving and managing the business analysis effort for the portfolio/program throughout all phases of the project lifecycle.
• Able to link technical solutions with business strategy when working with business partners.
• Precisely capture business problems, value drivers, and functional/non-functional requirements, including health, safety, security, usability, data, and supportability considerations.
• Must have experience as BA in Application development and Implementation projects.
• Assess and model processes, data flows, and technology to understand the current value and issues, and identify opportunities for improvement.
• Has knowledge of how competitors are using IT solutions to gain competitive edge, applies that knowledge to projects.
• Leading stakeholder management activities. Creates opportunities to make the stakeholder feel valued and develop trust.
• Flexibility to adjust to multiple demands, shifting priorities, ambiguity, and rapid change based on client needs
• Broad and extensive knowledge, often in own specialized field, to provide interpretive, advisory, or facilitating services for the use of others to achieve results.
• Not Recommended if Bulk exp in Mainframe/Networking/Infrastructure/ Support/Transition BA only

Key Skills:

• Extensive experience in corporate IT experience with IT BA Experience.
• Experience in data visualizations and reporting for easy consumptions of all the stakeholders
• Minimum Education or Certification: Bachelor’s Degree related to IT (MBA preferred)
• Knowledge of Business Analysis techniques and tools.
• Understanding of systems engineering concepts and data/process analysis and modelling.
• Create functional specifications document, user stories, BRDs and quality assurance plan to ensure smooth workflow
• Work closely with the Product Owner to manage the product backlog, and own the backlog grooming process
• Opinions valued by business interface and plays a prominent role in business partner meetings
• Knowledge of the technology landscape including current and future developments and the most commonly available products and integrated solutions
• Able to act as a focal point for a specialized area (technical or business); able to lead teams while managing multiple competing priorities
• Demonstrates a concern and aptitude for considering the user’s perspective in IT development. and has a deep understanding of user aspects of interactive systems
• Has a comprehensive understanding of business process improvement, benefit and risk management
• Has a comprehensive knowledge of the technical specialism of IT Business Analysis. Takes a systematic and analytical approach to problem solving and pays close attention to detail
• Ability to take a systematic and analytical approach to problem solving and pay close attention to detail
• Agile project experience
• Agile certifications preferred (not mandatory)
• Experience analyzing the alignment between business requirements and system capabilities
• Strong interpersonal and influencing skills
• Impeccable English proficiency for leading discussions with seniors & stakeholders abroad

Equal employment opportunity information

KPMG India has a policy of providing equal opportunity for all applicants and employees regardless of their color, caste, religion, age, sex/gender, national origin, citizenship, sexual orientation, gender identity or expression, disability or other legally protected status. KPMG India values diversity and we request you to submit the details below to support us in our endeavor for diversity. Providing the below information is voluntary and refusal to submit such information will not be prejudicial to you.

About KPMG in India

KPMG entities in India are professional services firm(s). These Indian member firms are affiliated with KPMG International Limited. KPMG was established in India in August 1993. Our professionals leverage the global network of firms, and are conversant with local laws, regulations, markets and competition. KPMG has offices across India in Ahmedabad, Bengaluru, Chandigarh, Chennai, Gurugram, Jaipur, Hyderabad, Jaipur, Kochi, Kolkata, Mumbai, Noida, Pune, Vadodara and Vijayawada.

KPMG entities in India offer services to national and international clients in India across sectors. We strive to provide rapid, performance-based, industry-focused and technology-enabled services, which reflect a shared knowledge of global and local industries and our experience of the Indian business environment.

Job Description:

The Digital Business Analyst is responsible for identifying and defining the business needs of their clients and stakeholders and helping to determine solutions to meet business needs or resolve business problems.

Experience: 5 to 8 years of corporate experience with 4+ years as a Business Analyst

Key Responsibilities:

• Manage the BA approach; communicating, driving and managing the business analysis effort for the portfolio/program throughout all phases of the project lifecycle.
• Able to link technical solutions with business strategy when working with business partners.
• Precisely capture business problems, value drivers, and functional/non-functional requirements, including health, safety, security, usability, data, and supportability considerations.
• Must have experience as BA in Application development and Implementation projects.
• Assess and model processes, data flows, and technology to understand the current value and issues, and identify opportunities for improvement.
• Has knowledge of how competitors are using IT solutions to gain competitive edge, applies that knowledge to projects.
• Leading stakeholder management activities. Creates opportunities to make the stakeholder feel valued and develop trust.
• Flexibility to adjust to multiple demands, shifting priorities, ambiguity, and rapid change based on client needs
• Broad and extensive knowledge, often in own specialized field, to provide interpretive, advisory, or facilitating services for the use of others to achieve results.
• Not Recommended if Bulk exp in Mainframe/Networking/Infrastructure/ Support/Transition BA only

Key Skills:

• Extensive experience in corporate IT experience with IT BA Experience.
• Experience in data visualizations and reporting for easy consumptions of all the stakeholders
• Minimum Education or Certification: Bachelor’s Degree related to IT (MBA preferred)
• Knowledge of Business Analysis techniques and tools.
• Understanding of systems engineering concepts and data/process analysis and modelling.
• Create functional specifications document, user stories, BRDs and quality assurance plan to ensure smooth workflow
• Work closely with the Product Owner to manage the product backlog, and own the backlog grooming process
• Opinions valued by business interface and plays a prominent role in business partner meetings
• Knowledge of the technology landscape including current and future developments and the most commonly available products and integrated solutions
• Able to act as a focal point for a specialized area (technical or business); able to lead teams while managing multiple competing priorities
• Demonstrates a concern and aptitude for considering the user’s perspective in IT development. and has a deep understanding of user aspects of interactive systems
• Has a comprehensive understanding of business process improvement, benefit and risk management
• Has a comprehensive knowledge of the technical specialism of IT Business Analysis. Takes a systematic and analytical approach to problem solving and pays close attention to detail
• Ability to take a systematic and analytical approach to problem solving and pay close attention to detail
• Agile project experience
• Agile certifications preferred (not mandatory)
• Experience analyzing the alignment between business requirements and system capabilities
• Strong interpersonal and influencing skills
• Impeccable English proficiency for leading discussions with seniors & stakeholders abroad

Equal employment opportunity information

KPMG India has a policy of providing equal opportunity for all applicants and employees regardless of their color, caste, religion, age, sex/gender, national origin, citizenship, sexual orientation, gender identity or expression, disability or other legally protected status. KPMG India values diversity and we request you to submit the details below to support us in our endeavor for diversity. Providing the below information is voluntary and refusal to submit such information will not be prejudicial to you.

We are seeking a visionary and execution-driven Head of Digital to lead digital strategy, innovation, and performance across our 3 Business Units – Therapeutic Dermatology, Dermatology Skincare and Injectable Aesthetics business verticals. This role will drive digital transformation, integrate omnichannel marketing strategies, and accelerate business growth through consumer and HCP engagement. You will oversee all digital marketing, Social media, content analytics, and initiatives while ensuring regulatory compliance and measurable ROI.

• Education: Bachelor's Degree in Marketing or Business or similar and Master’s degree would be an added advantage.
• Work Experience: Minimum 15-17 years continuous experience in digital & ecommerce and marketing strategy role.
• Preferably coming in from the Pharma or FMCG industry and understands our consumer or the derma-cosmetic space well
• Strategic vision with hands-on digital marketing expertise
• Leadership and stakeholder influence across business units
• Innovation mindset with focus on measurable impact
• Excellent understanding of consumer psychology and HCP behavior
• Comfortable operating in regulated environments

• Develop and implement comprehensive digital transformation strategies for clients.
• Assess clients' current digital maturity and identify areas for improvement and innovation.
• Advise on the selection and adoption of new technologies and digital platforms.
• Create business cases and roadmaps for digital initiatives.
• Lead client workshops and facilitate strategic planning sessions.
• Analyze market trends and competitive landscapes to inform digital strategies.
• Manage project timelines, deliverables, and client expectations.
• Ensure successful implementation of digital solutions and measure their impact.
• Communicate complex findings and recommendations clearly to diverse audiences.

• Master's degree in Business Administration, Information Technology, or a related field.
• Minimum of 4 years of experience in management consulting, with a focus on digital strategy.
• Proven experience in developing and executing digital transformation initiatives.
• In-depth knowledge of digital technologies, cloud computing, data analytics, and emerging trends.
• Strong analytical, problem-solving, and strategic thinking skills.
• Excellent communication, presentation, and interpersonal abilities.
• Experience in managing client relationships and project teams remotely.
• Familiarity with agile methodologies is a plus.

• Conduct in-depth analysis of client business processes, market trends, and competitive landscapes to identify opportunities for digital enhancement.
• Develop comprehensive digital strategies, including roadmaps for technology adoption, process optimization, and customer engagement.
• Advise clients on best practices for digital transformation, change management, and organizational alignment.
• Create compelling business cases and financial models to support digital initiatives.
• Facilitate workshops and brainstorming sessions with client stakeholders at all levels.
• Design and implement digital solutions, working closely with IT teams and external vendors.
• Measure and track the impact of digital strategies, providing ongoing recommendations for improvement.
• Prepare and deliver high-quality presentations and reports to clients.
• Manage project timelines, deliverables, and client relationships effectively.
• Stay abreast of emerging technologies and digital trends impacting various industries.
• Collaborate with internal teams to develop thought leadership and contribute to business development efforts.

• Master's degree in Business Administration (MBA), Information Technology, or a related field.
• Minimum of 5-7 years of experience in management consulting, with a specialization in digital strategy or digital transformation.
• Proven track record of successfully advising clients on digital initiatives.
• Strong understanding of various digital technologies, including cloud computing, AI, data analytics, and mobile technologies.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Exceptional communication, presentation, and interpersonal skills.
• Experience in project management and client relationship management.
• Ability to work effectively in both independent and team-based settings, with proficiency in remote collaboration tools.
• Demonstrated ability to manage multiple projects and deliver results under pressure.
• Strong business acumen and a client-centric approach.