13,843 Director Of Marketing jobs in India

Job Description
We are seeking an experienced and impactful Director of Corporate Web to lead our India-based web team, as part of our global Corporate Marketing and Communications team. This role is central to delivering our global website transformation and ensuring the continued success of business-as-usual operations. The Director will oversee a high-performing, multidisciplinary team that drives excellence across web development, delivery, product management, web technology, and operations. This role requires strong leadership, deep product and technical expertise, and the ability to operate effectively within a globally distributed team.

The team includes functions spanning front-end and back-end web development, web technology, product management, content authoring, quality assurance, data and analytics implementation, and program delivery. The Director will collaborate closely with counterparts in the United States and United Kingdom to operate as one cohesive global web team.

Your Impact:
Leadership Across Core Web Functions: -
Lead and support a cross-functional team in India across key disciplines including development, technology, product, authoring, quality assurance, analytics, and delivery. Guide a group of approximately 5 to 7 direct reports, within a broader team of 20 to 30 individuals, ensuring the right team structure, clear responsibilities, and preparedness to meet evolving business needs. The reporting model is tiered and includes both full-time employees and staffed resources, requiring a consistent and intentional approach to leadership. Apply individual people success strategies to ensure all team members are supported equitably, fully engaged in their roles, and leveraged according to their strengths and development goals. Implement a comprehensive people success plan that fosters growth, recognition, and accountability across the entire team, regardless of employment type.

Web Technology and Development Oversight: -
Provide direction and oversight for all front-end and back-end development efforts. Ensure the delivery of scalable, performant, and modern solutions aligned with the overall digital strategy. Partner with dev leads to uphold high technical standards, accelerate innovation, and maintain code quality. Bring an awareness of how emerging technologies, including AI capabilities, can enhance development efficiency and web performance.

Product and Agile Delivery Leadership: -
Lead product planning and agile execution across all web workstreams, alongside our dedicated Sr. Program Manager and Product Manager. Help steer road mapping, as well as sprint planning, backlog prioritization, and delivery milestones. Ensure strong alignment between business priorities and delivery outcomes. Guide teams in working iteratively and efficiently with a clear focus on measurable results. Demonstrate the ability to lead and adapt across a variety of delivery models, based on the complexity, scope, and velocity of each initiative.

Collaboration with Strategy, UX, UI, and Analytics: -
Partner closely with the Web Strategy Lead and the user experience, interface design, and analytics teams to deliver thoughtful, data-informed solutions. Ensure user needs, design excellence, and measurement strategies are integrated from the start of each initiative. Support implementation of analytics frameworks to monitor performance and inform optimization, leveraging our data engineers. Foster a culture of product innovation by championing experimentation and encouraging new approaches to solving business and user challenges.

Global Coordination and Flexible Scheduling: -
Work as part of a globally distributed team, coordinating daily with peers and stakeholders in the United States and United Kingdom. This role requires consistent overlap with other regions, and some evening availability is expected to enable collaboration and unblock delivery. Define a sustainable working schedule that balances flexibility with global responsiveness.

Team Leadership and Capacity Planning: -
Build and maintain a flexible team model that adapts to shifting priorities and growing demands. Ensure the team is fully equipped with the skills, resources, and structure needed for sustained delivery excellence. Apply a thoughtful leverage model to balance experience, specialization, and resourcing. Champion career development, promote a strong culture of accountability, and invest in the growth of team members across functions.

Balanced Focus on BAU and Transformation: -
Manage the dual responsibility of overseeing ongoing business-as-usual requests and leading large-scale web transformation initiatives. Maintain clarity across project scope, priorities, and resourcing to ensure progress is made on both day-to-day work and long-term strategic goals.

Qualifications
Your Skills & Experience:

• At least 12 to 15 years of experience leading complex web teams across development, technology, product, and delivery functions.
• Subject matter expertise in digital marketing, with a deep understanding of the role of web in a modern B2B marketing ecosystem.
• Deep understanding of modern web development practices across front-end and back-end frameworks and architectures.
• Proven success in product management and agile delivery, including sprint planning, backlog grooming, and stakeholder alignment.
• Demonstrated experience collaborating with design, strategy, and analytics teams to deliver integrated, user-centered digital solutions.
• Experience applying web as a strategic marketing platform to drive audience engagement, lead generation, personalization, and brand expression
• Familiarity with implementing digital analytics and performance measurement frameworks in support of optimization.
• Ability to lead distributed teams across geographies and manage priorities across multiple time zones.
• Track record of building high-performing teams, managing team structure and utilization, and enabling long-term success through strong leadership.
• Excellent communication, organizational, and problem-solving skills with the ability to operate at both strategic and executional levels.

Additional Information

Set Yourself Apart With:

• Experience leading web transformation initiatives in a large B2B or enterprise environment.
• Familiarity with Adobe Experience Manager, Adobe Analytics, Adobe Launch, Adobe Target, or similar content and marketing technology platforms.
• Background in supporting personalization or data-driven web strategies.
• A passion for building strong teams, scalable delivery models, and modern digital platforms that drive business impact.

Benefits of Working Here:

• Gender Neutral Policy
• 18 paid holidays throughout the year.
• Generous parental leave and new parent transition program
• Flexible work arrangements
• Employee Assistance Programs to help you in wellness and well-being.

Company Description
Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of the next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients' businesses through designing the products and services their customers truly value.

About ETS
ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL, TOEIC, GRE and Praxis tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide.

Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide.

We're seeking a dynamic and strategic Director of Marketing to lead our South Asia marketing efforts for TOEFL and GRE. This high-impact role oversees the full marketing funnel—from brand awareness to conversion—across one of the world's most vibrant education markets.

You'll own the regional strategy and budget, manage a local team and agency partners, and collaborate across global marketing, product, and sales. You'll bring global campaigns to life locally while crafting homegrown initiatives that reflect South Asia's unique trends, policies, and competitive landscape.

This role is ideal for a leader who thrives at the intersection of strategy and execution, and who brings commercial acumen, operational discipline, and cultural fluency.

Key Responsibilities

• Lead the end-to-end marketing strategy for South Asia, balancing brand growth with performance and B2C channel development.
• Own and optimize the regional marketing budget across channels, products, and business goals.
• Build, manage, and mentor a high-performing local team and agency partners.
• Define the regional marketing mix using customer insights, funnel analytics, and channel relevance.
• Execute integrated campaigns across digital, offline, events, PR, and influencer channels.
• Develop localized messaging and partnerships that resonate with learners, institutions, and agents.
• Support B2B sales enablement and lead generation through institutional marketing and co-branded campaigns.
• Establish a metrics-driven framework for marketing impact and performance optimization.
• Serve as the bridge between global marketing and South Asia operations, driving alignment and innovation.
• 10+ years of marketing experience, including 3–5 years in a senior leadership role in South Asia.
• Proven success in full-funnel campaigns across brand, digital, growth, and partnerships.
• Deep understanding of the South Asian education and testing landscape.
• Experience managing large budgets and high-performing teams.
• Fluent in English, with strong stakeholder management and cross-cultural collaboration skills.
• Data-driven mindset with sharp instincts for brand, creative, and channel performance.
• Passion for connecting strategy to execution and vision to growth.

Why ETS?

• Mission-driven impact: Help millions of learners access global opportunities.
• Global reach, local relevance: Shape education strategy in one of the fastest-growing regions.
• Inclusive culture: We value agility, accountability, and diverse perspectives.
• Professional growth: Work with world-class teams and thought leaders in education and AI.

Ready to lead the future of education marketing in South Asia? Apply now and be part of a team that's transforming learning worldwide.

ETS is mission driven and action oriented

• We are passionate about hiring innovative thinkers who believe in the promise of education and lifelong learning.
• We are energized by cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders. Â In support of this ETS offers multiple Business Resource Groups (BRG) for you to learn and advance your career growth
• As a not-for-profit organization we will encourage you to lean in to your passion for volunteering. Â At ETS you may qualify for up to an additional 8 hours of PTO for volunteer work on causes that are important to you

ETS is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. We believe in creating a work environment where all individuals are treated with respect and dignity.

The HiLabs Story

HiLabs is a leading provider of AI-powered solutions to clean dirty data, unlocking its hidden potential for healthcare transformation. HiLabs is committed to transforming the healthcare industry through innovation, collaboration, and a relentless focus on improving patient outcomes.

HiLabs Team

• Multidisciplinary industry leaders
• Healthcare domain experts
• AI/ML and data science experts
• Professionals hailing from the worlds best universities, business schools, and engineering institutes including Harvard, Yale, Carnegie Mellon, Duke, Georgia Tech, Indian Institute of Management (IIM), and Indian Institute of Technology (IIT).

Job Title: Director of Marketing

Job Location: Pune/Bangalore, India

Job Summary

We are seeking a visionary Director of Marketing with 1215 years of progressive marketing leadership experience in scaling global B2B SaaS businesses, preferably in healthcare or data/AI sectors. The Director of Marketing will be responsible for setting HiLabs global marketing vision, leading an integrated team, and building a scalable demand engine that accelerates brand awareness, pipeline growth, and revenue impact.

This role demands a leader with both strategic foresight and operational excellencesomeone who can craft compelling narratives for C-suite audiences while also driving high-performing inbound and outbound marketing initiatives with measurable outcomes. The ideal candidate will combine a deep understanding of branding, GTM, digital marketing, and thought leadership with strong people-management skills and a proven record of growing marketing functions in high-growth environments.

Responsibilities

Strategic Leadership & Brand

• Define and own HiLabs global marketing strategy aligned with business and growth objectives.
• Strengthen HiLabs brand identity and establish the company as a recognized thought leader in healthcare data transformation.
• Lead positioning and messaging efforts for U.S. healthcare payers, and enterprise SaaS audiences.

Content & Thought Leadership

• Drive a content engine that produces high-quality blogs, whitepapers, webinars, videos, case studies, and executive decks.
• Elevate HiLabs voice in the healthcare and AI ecosystem through analyst relations, media outreach, and speaking opportunities.
• Partner with product and leadership teams to translate complex AI/data innovations into compelling business value stories.

Go-to-Market, Inbound & Outbound Initiatives

• Architect and execute end-to-end GTM strategies for product launches, partnerships, and new market entry.
• Lead inbound marketing initiativesSEO, thought leadership, content marketing, digital campaignsto build brand visibility and generate leads.
• Drive outbound marketing initiativesABM programs, targeted campaigns, field marketing, events, and outbound demand gen to engage enterprise buyers.
• Build scalable processes for pipeline generation and marketing attribution, ensuring tight alignment with sales.

Performance Marketing, Website & Analytics

• Lead a metrics-driven marketing culture, with ownership of MQL, SQL, pipeline influence, and ROI.
• Oversee digital marketing strategies including SEO/SEM, paid social, retargeting, and account-based campaigns.
• Maintain and continuously optimize the HiLabs website as a key demand-generation and brand assetensuring content accuracy, performance tracking, SEO alignment, and user experience improvements.
• Leverage tools like Hubspot, LinkedIn Campaign Manager, Google Analytics, and SEO platforms to optimize performance.

Cross-Functional Collaboration & Team Leadership

• Build, mentor, and scale a high-performing marketing team across brand, content, digital, performance, and product marketing.
• Collaborate closely with sales, product, design, employer branding, and leadership teams to ensure marketing strategies directly support business growth.
• Act as the bridge between marketing and revenue functions, ensuring alignment on ICPs, messaging, campaigns, and pipeline priorities.
• Establish best practices in marketing operations, campaign planning, automation, and analytics.

Requirements

• 12- 15 years of progressive experience in B2B SaaS marketing with proven leadership in global markets.
• Demonstrated success in scaling marketing functions and driving both inbound and outbound marketing initiatives.
• Strong expertise across branding, demand generation, digital marketing, and content development.
• Proven track record of building pipeline and revenue impact through cross-functional collaboration and data-driven marketing.
• Exceptional storytelling and communication skills tailored to executive-level audiences.
• Proficiency in leading marketing automation tools (Hubspot, LinkedIn Campaign Manager, SEO/SEM tools, Google Analytics).
• Bachelor's degree in marketing, Business, Communications, or a related field, and an MBA from a top-tier institute (mandatory).

Bonus If You Have

• Tier 1 college education fulltime
• Good B2B Saas Product Company working exp
• Deep knowledge of the U.S. healthcare ecosystem, especially payers and providers.
• Previous experience in high-growth startups or leading marketing transformations.
• Passion for healthcare innovation, AI, or data-driven transformation.

HiLabs Total Rewards

Competitive Salary, Accelerated Incentive Policies, H1B sponsorship, Comprehensive benefits package that includes ESOPs, financial contribution for your ongoing professional and personal development, medical coverage for you and your loved ones, 401k, PTOs & a collaborative working environment, Smart mentorship, and highly qualified multidisciplinary, incredibly talented professionals from highly renowned and accredited medical schools, business schools, and engineering institutes.

We seek a qualified and experienced candidate to join our team as a Director, Marketing who will drive marketing initiatives and brand building for Kroll. This role is based in Mumbai and works in Hybrid mode.

Responsibilities

• Originate, develop and execute creative, strategic marketing programs and plans that smartly employ a full range of activities, including events, direct and digital communications, thought leadership, public relations and advertising.
• Maximize the use of both internal marketing resources and external vendors to successfully execute marketing programs.
• Manage marketing content (limited research, proofing, editing, etc.) and collateral across the India practice including knowledge and research reports, firm profiles, flyers and other marketing dossiers. Aid in the development of thought leadership materials that support business goals; including newsletters, white papers and surveys.
• Lead digital marketing efforts for the region; including maintaining and publishing content on the India website, maximizing the use of social media for marketing promotion, and efforts to continuously improve search engine optimization
• Manage, organize and promote all types of events and conferences in the region, including sponsorships, hosted events and webinars as well as assist in building relationships with corporate bodies such as CII, FICCI, IVCA, etc.
• Maximize exposure of the Duff & Phelps brand and thought leadership through public relations activities, manage relationships with PR agencies and act as a corporate relations liaison for media engagement
• Leverage marketing campaigns and thought leadership generated across the firm and adapt to local market as appropriate, ensuring unified execution, consistency and effectiveness.
• Support sales enablement through development of sales templates, marketing brochures and other needed tools. Promote best practices in using the firm's Client Relationship Management system, build and maintain targeted contact lists and support the business teams in managing and maintaining data quality.
• Understand the competitive environment and tailor our marketing to current trends, opportunities and competitive pressures.
• Deliver marketing results against a tightly managed budget and track marketing spending to report on return on investment for marketing activities.
• Ensure local marketing activities are linked to Duff & Phelps global marketing strategy and support efforts to raise brand profile in the region.
• Progressive opportunity to become a regional role in supporting other Asia offices including Singapore and Japan.

Requirements

• Bachelor's / Master's degree in Marketing or Communications with concentration in business or finance from an accredited college or university
• Experience in marketing professional or financial advisory services
• Experience in public relations is desirable
• Minimum 15 years of experience in a marketing / communications role at a professional service or B2B organization
• Excellent verbal and written communication skills. Polished individual with excellent command over the English language is a must.
• Proactive individual with a history of out-of-the-box thinking and high creative quotient
• Experience in working with business associations, such as CII, FICCI, IVCA, etc, is a plus
• Experience in developing thought leadership is a must
• Approximately 10 – 20% travel required

Skills

• Strong interpersonal, written and oral communication skills
• Ability to work well under pressure and deal with ambiguity
• Ability to excel in a matrix management environment with little day-to-day oversight
• Strong team player
• PowerPoint, Excel, Word
• Adobe Illustrator suite (Adobe Illustrator, Adobe Photoshop, Adobe InDesign), Quark and basic HTML skills desirable

About Kroll
In a world of disruption and increasingly complex business challenges, our professionals bring truth into focus with the Kroll Lens. Our sharp analytical skills, paired with the latest technology, allow us to give our clients clarity—not just answers—in all areas of business. We value the diverse backgrounds and perspectives that enable us to think globally. As part of One team, One Kroll, you'll contribute to a supportive and collaborative work environment that empowers you to excel.

Kroll is the premier global valuation and corporate finance advisor with expertise in complex valuation, disputes and investigations, M&A, restructuring, and compliance and regulatory consulting. Our professionals balance analytical skills, deep market insight and independence to help our clients make sound decisions. As an organization, we think globally—and encourage our people to do the same

Kroll is committed to equal opportunity and diversity, and recruits people based on merit.
In order to be considered for a position, you must formally apply via

About Affinity

Affinity is pioneering new frontiers in AdTech: developing solutions that push past today's limits and

open up new opportunities. We are a global AdTech company helping publishers discover better

ways to monetize and enabling advertisers to reach the right audiences through new touchpoints.

Operating across 10+ markets in Asia, the US, and Europe with a team of over 500 experts, we are

building privacy-first ad infrastructure that opens up opportunities beyond the walled gardens.

Role: Director, Marketing Operations

Work Location: Mumbai (Malad)

Product: VEVE

About Role:

To lead all marketing efforts for VEVE across the Western markets (US, UK, Germany, Brazil) and

the Eastern markets (India, China, Southeast Asia). Manage a scattered but brilliant team of

marketers, partner with senior stakeholders across sales, operations, product and leadership to

drive marketing campaigns for measurable business outcomes and help scale VEVE further.

Roles & Responsibility:

• Drive B2B marketing strategy and execution for VEVE across different markets
• Work closely with sales, product, operations, and leadership to align marketing with

revenue priorities.

• Oversee all content creation (narratives, collateral, presentations, tactical assets).
• Own CRM, paid marketing, email marketing, and field marketing (events) processes.

Required Skills:

• Minimum 12 years of overall marketing experience, including at least 4-5 years in people

management.

• Adept in stakeholder management across senior leadership and cross-functional teams.
• Proven past experience in B2B marketing with measurable business outcomes.
• Track record of building new narratives and creating sales enablement materials.
• Hands-on experience with CRM, content, and email marketing.
• Experience in ad tech, broader tech, or online industries desirable.
• Leads with empathy, someone who is able to build trust, listen actively, and create a safety

net within the team making them feel valued and motivated to perform

• Collaborative but resilient when pushed back + able to navigate ambiguity and competing

priorities

• Adapts communication tone and style for leadership, peers, and the team.
• Culturally sensitive - understands nuances across different markets, and adapts accordingly.
• Open to feedback and experimentation

Nice-to-haves Qualities:

• Brand-building and positioning exposure.
• Understanding of Events and field marketing.
• Data-led mindset
• Prior experience managing external PR / Media agencies or partners.

We seek a qualified and experienced candidate to join our team as a Director, Marketing who will drive marketing initiatives and brand building for Kroll. This role is based in Mumbai and works in Hybrid mode.

Responsibilities:

• Originate, develop and execute creative, strategic marketing programs and plans that smartly employ a full range of activities, including events, direct and digital communications, thought leadership, public relations and advertising.
• Maximize the use of both internal marketing resources and external vendors to successfully execute marketing programs.
• Manage marketing content (limited research, proofing, editing, etc.) and collateral across the India practice including knowledge and research reports, firm profiles, flyers and other marketing dossiers. Aid in the development of thought leadership materials that support business goals; including newsletters, white papers and surveys.
• Lead digital marketing efforts for the region; including maintaining and publishing content on the India website, maximizing the use of social media for marketing promotion, and efforts to continuously improve search engine optimization
• Manage, organize and promote all types of events and conferences in the region, including sponsorships, hosted events and webinars as well as assist in building relationships with corporate bodies such as CII, FICCI, IVCA, etc.
• Maximize exposure of the Duff & Phelps brand and thought leadership through public relations activities, manage relationships with PR agencies and act as a corporate relations liaison for media engagement
• Leverage marketing campaigns and thought leadership generated across the firm and adapt to local market as appropriate, ensuring unified execution, consistency and effectiveness.
• Support sales enablement through development of sales templates, marketing brochures and other needed tools. Promote best practices in using the firm's Client Relationship Management system, build and maintain targeted contact lists and support the business teams in managing and maintaining data quality.
• Understand the competitive environment and tailor our marketing to current trends, opportunities and competitive pressures.
• Deliver marketing results against a tightly managed budget and track marketing spending to report on return on investment for marketing activities.
• Ensure local marketing activities are linked to Duff & Phelps global marketing strategy and support efforts to raise brand profile in the region.
• Progressive opportunity to become a regional role in supporting other Asia offices including Singapore and Japan.

Requirements:

• Bachelor's / Master's degree in Marketing or Communications with concentration in business or finance from an accredited college or university
• Experience in marketing professional or financial advisory services
• Experience in public relations is desirable
• Minimum 15 years of experience in a marketing / communications role at a professional service or B2B organization
• Excellent verbal and written communication skills. Polished individual with excellent command over the English language is a must.
• Proactive individual with a history of out-of-the-box thinking and high creative quotient
• Experience in working with business associations, such as CII, FICCI, IVCA, etc, is a plus
• Experience in developing thought leadership is a must
• Approximately 10 – 20% travel required

Skills:

• Strong interpersonal, written and oral communication skills
• Ability to work well under pressure and deal with ambiguity
• Ability to excel in a matrix management environment with little day-to-day oversight
• Strong team player
• PowerPoint, Excel, Word
• Adobe Illustrator suite (Adobe Illustrator, Adobe Photoshop, Adobe InDesign), Quark and basic HTML skills desirable

About Kroll

In a world of disruption and increasingly complex business challenges, our professionals bring truth into focus with the Kroll Lens. Our sharp analytical skills, paired with the latest technology, allow us to give our clients clarity—not just answers—in all areas of business. We value the diverse backgrounds and perspectives that enable us to think globally. As part of One team, One Kroll, you'll contribute to a supportive and collaborative work environment that empowers you to excel.

Kroll is the premier global valuation and corporate finance advisor with expertise in complex valuation, disputes and investigations, M&A, restructuring, and compliance and regulatory consulting. Our professionals balance analytical skills, deep market insight and independence to help our clients make sound decisions. As an organization, we think globally—and encourage our people to do the same

Kroll is committed to equal opportunity and diversity, and recruits people based on merit.

In order to be considered for a position, you must formally apply via

About Affinity
Affinity is pioneering new frontiers in AdTech: developing solutions that push past today's limits and

open up new opportunities. We are a global AdTech company helping publishers discover better

ways to monetize and enabling advertisers to reach the right audiences through new touchpoints.

Operating across 10+ markets in Asia, the US, and Europe with a team of over 500 experts, we are

building privacy-first ad infrastructure that opens up opportunities beyond the walled gardens.

Role:
Director, Marketing Operations

Work Location:
Mumbai (Malad)

Product:
VEVE

About Role:
To lead all marketing efforts for VEVE across the Western markets (US, UK, Germany, Brazil) and

the Eastern markets (India, China, Southeast Asia). Manage a scattered but brilliant team of

marketers, partner with senior stakeholders across sales, operations, product and leadership to

drive marketing campaigns for measurable business outcomes and help scale VEVE further.

Roles & Responsibility:

• Drive B2B marketing strategy and execution for VEVE across different markets
• Work closely with sales, product, operations, and leadership to align marketing with

revenue priorities.

• Oversee all content creation (narratives, collateral, presentations, tactical assets).
• Own CRM, paid marketing, email marketing, and field marketing (events) processes.

Required Skills:

• Minimum 12 years of overall marketing experience, including at least 4-5 years in people

management.

• Adept in stakeholder management across senior leadership and cross-functional teams.
• Proven past experience in B2B marketing with measurable business outcomes.
• Track record of building new narratives and creating sales enablement materials.
• Hands-on experience with CRM, content, and email marketing.
• Experience in ad tech, broader tech, or online industries desirable.
• Leads with empathy, someone who is able to build trust, listen actively, and create a safety

net within the team making them feel valued and motivated to perform

• Collaborative but resilient when pushed back + able to navigate ambiguity and competing

priorities

• Adapts communication tone and style for leadership, peers, and the team.
• Culturally sensitive - understands nuances across different markets, and adapts accordingly.
• Open to feedback and experimentation

Nice-to-haves Qualities:

• Brand-building and positioning exposure.
• Understanding of Events and field marketing.
• Data-led mindset
• Prior experience managing external PR / Media agencies or partners.

Position:  Director of Marketing
Company:  DoubleTick.io
Location:  Mumbai, India
Employment Type:  Full-time

Company Overview
DoubleTick.io is a leading WhatsApp CX platform serving over 10,000+ clients worldwide. We are a Mumbai-based team of 120+ dedicated to empowering businesses to leverage business messaging as a strategic growth channel and to foster meaningful, scalable customer relationships. We are backed by prominent investors like InfoEdge and Beenext.

Role Overview
We are seeking a visionary and data-driven Director of Marketing to helm our global marketing strategy and execution. Reporting directly to the leadership team, this role will shape and elevate DoubleTick.io’s brand, drive demand generation, refine product positioning, and accelerate revenue growth. This is a pivotal opportunity for an entrepreneurial marketing leader to build and execute a high-impact marketing roadmap at a fast-growing SaaS startup.

Key Responsibilities

• Strategic Leadership:

  • Develop and implement an integrated marketing strategy aligned with business objectives and growth targets.

  • Oversee brand, product marketing, demand generation, digital marketing, content, PR, and events, ensuring a cohesive and innovative approach.

• Team Management & Development:

  • Recruit, mentor, and lead a high-performing marketing team.

  • Establish KPIs, measure performance, and foster a culture of continuous improvement, innovation, and accountability.

• Brand & Positioning:

  • Refine DoubleTick.io’s market positioning, messaging, and brand identity to differentiate the company in a dynamic, competitive landscape.

  • Champion brand consistency and storytelling excellence across all customer touchpoints.

• Demand Generation & Growth:

  • Drive pipeline development through integrated marketing campaigns—content marketing, SEO/SEM, social media, email marketing, webinars, and partnerships.

  • Optimize marketing spend for maximum ROI and measurable revenue impact.

• Product Marketing & Go-to-Market (GTM):

  • Collaborate closely with Product and Sales teams to create compelling product narratives, pricing strategies, and GTM plans.

  • Orchestrate product launches, ensuring market readiness and strong audience resonance.

• Data-Driven Decision Making:

  • Establish and maintain robust analytics frameworks to track key marketing metrics.

  • Regularly analyze data to inform strategic decisions and refine marketing tactics, focusing on improving conversion, engagement, and retention.

• Cross-Functional Collaboration:

  • Partner with executive leadership to provide strategic insights, forecasts, and updates on marketing performance.

  • Work cross-functionally with Product, Sales, and Customer Success to ensure alignment and support broader business goals.

Qualifications & Experience

• 8+ years of progressive marketing experience, including at least 3 years in a leadership role within a SaaS environment.

• MBA from a top-tier business school; a BTech or engineering background is strongly preferred.

• Proven track record of building and scaling marketing teams, implementing processes, and delivering measurable results.

• Deep expertise in integrated marketing, brand strategy, digital marketing, and product marketing.

• Highly analytical, with the ability to translate data insights into actionable strategies.

• Exceptional communication, leadership, and stakeholder management skills.

• A growth mindset and adaptability, with a passion for exploring new marketing channels, technologies, and strategies.

What We Offer

• Competitive compensation, performance-based incentives, and equity opportunities.

• The opportunity to architect and drive the marketing function in a fast-paced, high-growth environment.

• A collaborative, innovative team culture focused on continuous learning and advancement.

• Comprehensive benefits, including health coverage, flexible work arrangements, and professional development opportunities.

If you are a strategic, results-oriented marketing leader eager to shape the future of customer engagement and business messaging, we invite you to join DoubleTick.io. Apply today!