5,686 Director Of Marketing jobs in India

Key Deliverables in this role:

Financial Outcomes:

Marketing Strategy & Execution:

- Drive growth agenda for Portfolio of category - Responsible for shaping the marketing strategy, focused on sustainable and profitable growth. Business Performance by meeting committed: Net Sales Revenue, gross margin, MAPE targets, net margin for portfolio of brands.

- Define and implement go-to-market strategies for portfolio focused on long term sustainable and profitable growth - ATL/ BTL mix and budget, media mix, launch/re-launch/exit-decisions.

Drive Portfolio Expansion:

- Deeper industry and consumer insights to ensure we continue to expand the portfolio to increase total addressable market and drive improvement in return ratios. Driving innovation that increases penetration or premiumization or sales.

Customer Service:

- Strategize action around Consumer Empathy

- Delivering to our consumers' needs and engaging through Iconic and first of its kind campaigns - Hyperlocal marketing, Leveraging AI to hyper personalized campaigns.

- Ahead of industry growth by ensuring gain in market share, Consumption growth by increased household penetration

- Responsible for brand health performance on critical metrics such as market share, TOM, SPONT, penetration, PDO

- Use Consumer Insights on needs and trends as inputs for developing marketing activities for maximizing opportunity.

- Work closely with Shopper & Trade Marketing, Sales teams to analyze sales & market data to develop & deliver relevant initiatives.

- Monitor & influence demand forecasting and adapt plans on the portfolio as required.

- Lead Cost Savings/Gross margin actions through process improvement.

Internal Processes:

- Brand Communication, Media Strategy & Planning

- Lead Brand Team and manage internal Cross Functional Teams on key projects/interventions to deliver on brand objectives.

- Work with Consumer & Market Insight teams to monitor, analyses & evaluate market/consumer trends, competitor activity to identify new opportunities for the brand and Masterbrand communication.

- Work together with Innovation Team for seam less takeover and incubation of New Brand initiatives/extensions in line with Masterbrand portfolio thinking.

- Support Inventory optimization projects.

Innovation and Learning:

- Leading Digital Transformation & People agenda

- Driving innovation that increases penetration or premiumization or sales

- Drive digital transformation within the brand teams to improve process and efficiency

Effectively manage external interfaces (Advertising/Creative, Design, Media, Activation, Digital & PR agencies) by

- Ensuring sharp understanding of master brand architecture and agenda ensuring timely issuance of briefs by team.

- Evaluate and enable deployment of relevant plans on various sub brands to achieve master brand objectives.

- Review plans on an ongoing basis (including spends) to adapt as required.

- Assisting Reporting Manager for on ground execution of extended master Brand in line with new architecture strategies / interventions.

- As a marketing leader build a strong inclusive, diverse and high performing team on a critical brand for the organization.

- Work with diverse team and cultures spanning India.

Critical success factors for the Role:

- MBA with 12-14 Years of overall experience

- Ideal experience of 4-5 years in brand management

- Mandatory requirement of 2-3 years of sales/ trade marketing experience

- Proven track record for developing B2C growth marketing strategies that deliver tangible business results

- Strong analytical skills and data-driven thinking

Desirable success factors for the Role:

- Good communication skills and stakeholder management capabilities

- Familiarity with the consumer goods industry, marketing (brand/category/Innovation) domain knowledge and an understanding of its challenges and opportunities

Key Deliverables in this role:

Financial Outcomes:

Marketing Strategy & Execution:

- Drive growth agenda for Portfolio of category - Responsible for shaping the marketing strategy, focused on sustainable and profitable growth. Business Performance by meeting committed: Net Sales Revenue, gross margin, MAPE targets, net margin for portfolio of brands.

- Define and implement go-to-market strategies for portfolio focused on long term sustainable and profitable growth - ATL/ BTL mix and budget, media mix, launch/re-launch/exit-decisions.

Drive Portfolio Expansion:

- Deeper industry and consumer insights to ensure we continue to expand the portfolio to increase total addressable market and drive improvement in return ratios. Driving innovation that increases penetration or premiumization or sales.

Customer Service:

- Strategize action around Consumer Empathy

- Delivering to our consumers' needs and engaging through Iconic and first of its kind campaigns - Hyperlocal marketing, Leveraging AI to hyper personalized campaigns.

- Ahead of industry growth by ensuring gain in market share, Consumption growth by increased household penetration

- Responsible for brand health performance on critical metrics such as market share, TOM, SPONT, penetration, PDO

- Use Consumer Insights on needs and trends as inputs for developing marketing activities for maximizing opportunity.

- Work closely with Shopper & Trade Marketing, Sales teams to analyze sales & market data to develop & deliver relevant initiatives.

- Monitor & influence demand forecasting and adapt plans on the portfolio as required.

- Lead Cost Savings/Gross margin actions through process improvement.

Internal Processes:

- Brand Communication, Media Strategy & Planning

- Lead Brand Team and manage internal Cross Functional Teams on key projects/interventions to deliver on brand objectives.

- Work with Consumer & Market Insight teams to monitor, analyses & evaluate market/consumer trends, competitor activity to identify new opportunities for the brand and Masterbrand communication.

- Work together with Innovation Team for seam less takeover and incubation of New Brand initiatives/extensions in line with Masterbrand portfolio thinking.

- Support Inventory optimization projects.

Innovation and Learning:

- Leading Digital Transformation & People agenda

- Driving innovation that increases penetration or premiumization or sales

- Drive digital transformation within the brand teams to improve process and efficiency

Effectively manage external interfaces (Advertising/Creative, Design, Media, Activation, Digital & PR agencies) by

- Ensuring sharp understanding of master brand architecture and agenda ensuring timely issuance of briefs by team.

- Evaluate and enable deployment of relevant plans on various sub brands to achieve master brand objectives.

- Review plans on an ongoing basis (including spends) to adapt as required.

- Assisting Reporting Manager for on ground execution of extended master Brand in line with new architecture strategies / interventions.

- As a marketing leader build a strong inclusive, diverse and high performing team on a critical brand for the organization.

- Work with diverse team and cultures spanning India.

Critical success factors for the Role:

- MBA with 12-14 Years of overall experience

- Ideal experience of 4-5 years in brand management

- Mandatory requirement of 2-3 years of sales/ trade marketing experience

- Proven track record for developing B2C growth marketing strategies that deliver tangible business results

- Strong analytical skills and data-driven thinking

Desirable success factors for the Role:

- Good communication skills and stakeholder management capabilities

- Familiarity with the consumer goods industry, marketing (brand/category/Innovation) domain knowledge and an understanding of its challenges and opportunities

JOB LOCATION: Bangalore, India 

EXPERIENCE : 9 - 12 Years 

ROLE SUMMARY:  

We are looking for a dynamic and hands-on Associate Director – Marketing to lead our inbound marketing and lead generation efforts. You will be responsible for building and scaling People10’s marketing engine, driving thought leadership, and delivering measurable business impact through innovative digital campaigns. This role requires close collaboration with marketing agencies, pre-sales, solutions, and sales teams to create a high-quality pipeline that supports our ambitious growth goals.

If you are a smart, driven, and passionate marketing leader who thrives in a fast-paced environment, this is your chance to lead a talented team and make a real difference.

ROLES & RESPONSIBILITIES:

• Own and lead all digital marketing activities for People10 across platforms and channels.

• Build and manage the inbound marketing and lead generation function (team, tools, and processes).

• Lead & manage external agencies and vendors for key services.

• Develop and execute high-performance campaigns across content marketing, SEO/SEM, performance marketing, email, and webinars.

• Set and achieve qualified inbound lead targets using data-driven, effective strategies.

• Strengthen brand positioning as a preferred technology partner and employer of choice.

• Support international trade shows for branding and lead generation.

• Collaborate closely with pre-sales, solutions, and sales teams to ensure marketing-sales alignment.

• Spearhead People10’s digital thought leadership strategy—driving visibility through compelling content and online presence.

• Hire, lead, mentor, and manage a marketing team including writers, designers, SEO specialists, and campaign managers.

• Deliver clear, actionable marketing analytics and performance reports to leadership.

MUST HAVE SKILLS:

• Demonstrated success in inbound lead generation for B2B tech or IT services companies. 

• Hands-on expertise with marketing automation, lead nurturing workflows, and funnel optimization.

• Proven experience in successfully managing a team of content writers, SEO experts and Inbound marketers.

• Should have led a similar role in a mid-size IT services company

• Excellent understanding of IT services, emerging technologies, and customer personas.

• Overall 9+ years of experience and min 3+ years in Digital marketing leadership role

• Comfortable with flexible work hours and occasional travel, if required.

• Self-motivated, high-energy, and goal-oriented mindset with a bias for action.
  
  

At People10, you’ll be part of a vibrant culture built on openness, impact, and collaboration. We value ideas, initiative, and innovation. You’ll work with helpful colleagues in an inclusive workplace that encourages feedback, continuous learning, and leadership at all levels. We offer:

• A flat, open-door structure

• Regular learning programs, knowledge sessions, and tech meetups

• Opportunities to drive change and be heard

• An environment that celebrates diversity and empowers people to be their best selves

People10 is an equal opportunity employer. We believe diversity drives innovation and encourages applicants from all backgrounds to apply.

Job Description

Director, Marketing Analytics

Who We Are:

Saks is a world-renowned luxury ecommerce destination. The company’s unique approach combines a focus on the digital customer experience with a strong connection to a network of extraordinary stores that extends that seamless experience into the real world. 

On its website and app, Saks offers an unparalleled selection of curated merchandise across fashion for women and men, beauty, jewelry, home décor and more. In addition to the shopping experience, customers come to Saks for inspiring editorial content, access to digital stylists, lifestyle experiences and other world-class services. The company is currently in the midst of a dramatic expansion, driven by significant enhancements to its platforms and offerings, with the goal of becoming the preeminent destination for luxury internationally.

Role Summary:

The Director, Marketing Analytics will lead corporate marketing planning and analytics for the integrated marketing team with the delivery of annual plan, quarterly planning and reporting, and daily sales and promotion analysis. Key deliverables are the maintenance and communication of accurate and timely marketing calendars and marketing reports.Contribute to the implementation of the corporate and business marketing strategies and plan to ensure flawless execution, on time and on budget. Focus on providing best in-class support to Analytics teams by managing priorities through effective communication and business benefit estimation. The team will also need to be familiar with Adobe Analytics and our website data implementation to effectively leverage all critical data sources available for analyses.

Key Qualifications:

·Bachelor’s/Master’s degree in Data Science, Computer Science, Statistics, or related field.

·Proven experience (10+ years) in leading analytics and data science teams, preferably in the retail or luxury fashion industry.

·Proven expertise in establishing and building analytics across different retail functions. This will involve proposing org designs, POC ideation and implementation and strategic influencing of stakeholders.

·Strong expertise in advanced analytics, machine learning, predictive modeling, and data visualization.

·Proficiency in programming languages such as Python, R, or SQL, and experience with data management platforms (e.g., Hadoop, Spark).

·Excellent communication, stakeholder management, and strategic planning skills.

·Ability to thrive in a fast-paced, dynamic environment and drive results through collaboration and innovation.

Role Description:

·As the Director of Analytics and Data Science, you will play a pivotal role in shaping our data consumption and analytics strategy by driving actionable insights to optimize business performance and customer satisfaction. 

·The role holder will lead a current team of ~20 across Data Sciences, Marketing Measurement Acceleration and Business Analytics, based in Bangalore. 

·The role will be responsible for building new capabilities across marketing technology and enhance the scope of the current teams outside the Marketing organization through stakeholder alignment. 

·This role will be responsible for establishing analytics as a capability across Saks by strategically influencing stakeholders in the form of socializing use cases and proof-of-concept (POC) ideas. 

·Reporting directly to the VP, India operations and to AVP, Analytics based in the United States, you will lead a talented team of analytics professionals and collaborate closely with cross-functional teams to deliver innovative solutions.

·Data Governance: Establish and maintain robust data governance frameworks, ensuring data integrity, privacy, and compliance with regulatory standards.

·Continuous Improvement: Drive continuous improvement initiatives, measure performance metrics, and implement best practices to drive efficiency and effectiveness.

·Leadership: Provide strategic direction and leadership to the analytics and data science teams, fostering a culture of innovation, collaboration, and excellence.

·Data Strategy: Develop and implement data strategies aligned with business objectives, leveraging advanced analytics, machine learning, and AI to drive competitive advantage.

· Team Management: Build and mentor a high-performing team of data scientists, analysts, and engineers, ensuring their professional growth and success.

· Stakeholder Collaboration: Collaborate with senior leadership, department heads, and external partners to understand business needs, identify opportunities, and deliver actionable insights.

· Technology Integration: Evaluate and integrate cutting-edge technologies and tools to enhance analytic capabilities, automate processes, and improve decision-making.

·Data Governance:Establish and maintain robust data governance frameworks, ensuring data integrity, privacy, and compliance with regulatory standards.

·Continuous Improvement: Drive continuous improvement initiatives, measure performance metrics, and implement best practices to drive efficiency and effectiveness.

Job Qualifications

Your Life and Career at Saks:

?Exposure to rewarding career advancement opportunities

?A culture that promotes a healthy, fulfilling work/life balance

?Benefits package for all eligible full-time employees (including medical, vision and dental).

Thank you for your interest in Saks. We look forward to reviewing your application.

Saks provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability

Saks welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.

Key Deliverables in this role:

Financial Outcomes:

Marketing Strategy & Execution:

- Drive growth agenda for Portfolio of category - Responsible for shaping the marketing strategy, focused on sustainable and profitable growth. Business Performance by meeting committed: Net Sales Revenue, gross margin, MAPE targets, net margin for portfolio of brands.

- Define and implement go-to-market strategies for portfolio focused on long term sustainable and profitable growth - ATL/ BTL mix and budget, media mix, launch/re-launch/exit-decisions.

Drive Portfolio Expansion:

- Deeper industry and consumer insights to ensure we continue to expand the portfolio to increase total addressable market and drive improvement in return ratios. Driving innovation that increases penetration or premiumization or sales.

Customer Service:

- Strategize action around Consumer Empathy

- Delivering to our consumers' needs and engaging through Iconic and first of its kind campaigns - Hyperlocal marketing, Leveraging AI to hyper personalized campaigns.

- Ahead of industry growth by ensuring gain in market share, Consumption growth by increased household penetration

- Responsible for brand health performance on critical metrics such as market share, TOM, SPONT, penetration, PDO

- Use Consumer Insights on needs and trends as inputs for developing marketing activities for maximizing opportunity.

- Work closely with Shopper & Trade Marketing, Sales teams to analyze sales & market data to develop & deliver relevant initiatives.

- Monitor & influence demand forecasting and adapt plans on the portfolio as required.

- Lead Cost Savings/Gross margin actions through process improvement.

Internal Processes:

- Brand Communication, Media Strategy & Planning

- Lead Brand Team and manage internal Cross Functional Teams on key projects/interventions to deliver on brand objectives.

- Work with Consumer & Market Insight teams to monitor, analyses & evaluate market/consumer trends, competitor activity to identify new opportunities for the brand and Masterbrand communication.

- Work together with Innovation Team for seam less takeover and incubation of New Brand initiatives/extensions in line with Masterbrand portfolio thinking.

- Support Inventory optimization projects.

Innovation and Learning:

- Leading Digital Transformation & People agenda

- Driving innovation that increases penetration or premiumization or sales

- Drive digital transformation within the brand teams to improve process and efficiency

Effectively manage external interfaces (Advertising/Creative, Design, Media, Activation, Digital & PR agencies) by

- Ensuring sharp understanding of master brand architecture and agenda ensuring timely issuance of briefs by team.

- Evaluate and enable deployment of relevant plans on various sub brands to achieve master brand objectives.

- Review plans on an ongoing basis (including spends) to adapt as required.

- Assisting Reporting Manager for on ground execution of extended master Brand in line with new architecture strategies / interventions.

- As a marketing leader build a strong inclusive, diverse and high performing team on a critical brand for the organization.

- Work with diverse team and cultures spanning India.

Critical success factors for the Role:

- MBA with 12-14 Years of overall experience

- Ideal experience of 4-5 years in brand management

- Mandatory requirement of 2-3 years of sales/ trade marketing experience

- Proven track record for developing B2C growth marketing strategies that deliver tangible business results

- Strong analytical skills and data-driven thinking

Desirable success factors for the Role:

- Good communication skills and stakeholder management capabilities

- Familiarity with the consumer goods industry, marketing (brand/category/Innovation) domain knowledge and an understanding of its challenges and opportunities

Key Deliverables in this role:

Financial Outcomes:

Marketing Strategy & Execution:

- Drive growth agenda for Portfolio of category - Responsible for shaping the marketing strategy, focused on sustainable and profitable growth. Business Performance by meeting committed: Net Sales Revenue, gross margin, MAPE targets, net margin for portfolio of brands.

- Define and implement go-to-market strategies for portfolio focused on long term sustainable and profitable growth - ATL/ BTL mix and budget, media mix, launch/re-launch/exit-decisions.

Drive Portfolio Expansion:

- Deeper industry and consumer insights to ensure we continue to expand the portfolio to increase total addressable market and drive improvement in return ratios. Driving innovation that increases penetration or premiumization or sales.

Customer Service:

- Strategize action around Consumer Empathy

- Delivering to our consumers' needs and engaging through Iconic and first of its kind campaigns - Hyperlocal marketing, Leveraging AI to hyper personalized campaigns.

- Ahead of industry growth by ensuring gain in market share, Consumption growth by increased household penetration

- Responsible for brand health performance on critical metrics such as market share, TOM, SPONT, penetration, PDO

- Use Consumer Insights on needs and trends as inputs for developing marketing activities for maximizing opportunity.

- Work closely with Shopper & Trade Marketing, Sales teams to analyze sales & market data to develop & deliver relevant initiatives.

- Monitor & influence demand forecasting and adapt plans on the portfolio as required.

- Lead Cost Savings/Gross margin actions through process improvement.

Internal Processes:

- Brand Communication, Media Strategy & Planning

- Lead Brand Team and manage internal Cross Functional Teams on key projects/interventions to deliver on brand objectives.

- Work with Consumer & Market Insight teams to monitor, analyses & evaluate market/consumer trends, competitor activity to identify new opportunities for the brand and Masterbrand communication.

- Work together with Innovation Team for seam less takeover and incubation of New Brand initiatives/extensions in line with Masterbrand portfolio thinking.

- Support Inventory optimization projects.

Innovation and Learning:

- Leading Digital Transformation & People agenda

- Driving innovation that increases penetration or premiumization or sales

- Drive digital transformation within the brand teams to improve process and efficiency

Effectively manage external interfaces (Advertising/Creative, Design, Media, Activation, Digital & PR agencies) by

- Ensuring sharp understanding of master brand architecture and agenda ensuring timely issuance of briefs by team.

- Evaluate and enable deployment of relevant plans on various sub brands to achieve master brand objectives.

- Review plans on an ongoing basis (including spends) to adapt as required.

- Assisting Reporting Manager for on ground execution of extended master Brand in line with new architecture strategies / interventions.

- As a marketing leader build a strong inclusive, diverse and high performing team on a critical brand for the organization.

- Work with diverse team and cultures spanning India.

Critical success factors for the Role:

- MBA with 12-14 Years of overall experience

- Ideal experience of 4-5 years in brand management

- Mandatory requirement of 2-3 years of sales/ trade marketing experience

- Proven track record for developing B2C growth marketing strategies that deliver tangible business results

- Strong analytical skills and data-driven thinking

Desirable success factors for the Role:

- Good communication skills and stakeholder management capabilities

- Familiarity with the consumer goods industry, marketing (brand/category/Innovation) domain knowledge and an understanding of its challenges and opportunities