What Jobs are available for E Commerce Analyst in India?

Showing 4416 E Commerce Analyst jobs in India

Senior E-commerce Analyst

452001 Indore, Madhya Pradesh ₹75000 Annually WhatJobs Direct

Posted 2 days ago

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full-time
Our client is looking for a talented Senior E-commerce Analyst to join their dynamic team in **Indore, Madhya Pradesh, IN**. This role is central to driving online sales growth and enhancing the customer experience across all digital platforms. You will be responsible for analyzing complex e-commerce data, identifying trends, and providing actionable insights to optimize marketing campaigns, website performance, and product strategies. The ideal candidate will possess a strong analytical mindset, a deep understanding of e-commerce metrics, and the ability to translate data into compelling narratives. Key responsibilities include developing and maintaining dashboards for key performance indicators (KPIs), conducting A/B testing to improve conversion rates, and collaborating with marketing, product, and IT teams to implement data-driven initiatives. You will also be involved in customer segmentation, lifetime value analysis, and identifying opportunities for upselling and cross-selling. This position requires hands-on experience with analytics tools such as Google Analytics, Adobe Analytics, and proficiency in SQL for data extraction and manipulation. Experience with social media analytics platforms to understand customer engagement and campaign effectiveness is also highly desirable. You will play a crucial role in shaping our client's online strategy by providing clear, data-backed recommendations that drive business results. This role offers an excellent opportunity to work with cutting-edge technologies and make a significant impact on a leading e-commerce business. The ability to present findings clearly and persuasively to both technical and non-technical audiences is essential.

Qualifications:
  • Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related field.
  • Minimum of 4 years of experience in e-commerce analytics or a similar role.
  • Expertise in web analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Strong proficiency in SQL for data analysis and reporting.
  • Experience with A/B testing methodologies and tools.
  • Excellent analytical, problem-solving, and communication skills.
  • Familiarity with social media analytics and digital marketing strategies.
  • Ability to work independently and as part of a collaborative team.
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Junior E-commerce Analyst

560001 Bangalore, Karnataka ₹40000 Annually WhatJobs Direct

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Job Description

full-time
Our client is looking for an enthusiastic Junior E-commerce Analyst to join their thriving team in **Bengaluru, Karnataka**. This role is perfect for a data-driven individual passionate about online retail and digital marketing. You will play a crucial role in analyzing e-commerce data to identify trends, opportunities, and areas for improvement in our online sales channels. Your responsibilities will include monitoring key performance indicators (KPIs) across various e-commerce platforms, such as conversion rates, average order value, customer acquisition cost, and website traffic. You will generate regular reports and dashboards, presenting findings and actionable insights to the marketing and sales teams. This involves using analytics tools to track user behavior, campaign performance, and customer journeys, helping to optimize the online shopping experience. A significant part of your role will be to support the development and execution of digital marketing strategies, including social media campaigns, email marketing, and paid advertising. You will assist in A/B testing website elements, landing pages, and promotional offers to enhance user engagement and sales. Furthermore, you will conduct competitive analysis, keeping abreast of market trends and competitor activities to inform our e-commerce strategy. Strong analytical skills and proficiency with data visualization tools are essential. The ability to translate complex data into clear, concise recommendations is highly valued. You should have a solid understanding of e-commerce principles and digital marketing concepts. Excellent communication and interpersonal skills are required, as you will collaborate with cross-functional teams. A bachelor's degree in Business, Marketing, Statistics, or a related field is preferred. This hybrid role offers a flexible work arrangement, blending in-office collaboration with remote work flexibility. Join us to make a tangible impact on our online growth and gain invaluable experience in the fast-paced world of e-commerce.
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Digital Marketing Manager, E-commerce Strategy

201301 Noida, Uttar Pradesh ₹800000 Annually WhatJobs Direct

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full-time
Our client is seeking a creative and results-oriented Digital Marketing Manager to lead their e-commerce and social media strategies. This hybrid role, based in Noida, Uttar Pradesh, IN , offers the flexibility to balance office and remote work. You will be responsible for developing and executing comprehensive digital marketing campaigns to drive online sales, enhance brand visibility, and engage target audiences across various social media platforms and e-commerce channels. The ideal candidate will have a proven track record in e-commerce marketing, social media management, SEO/SEM, and content creation.

Responsibilities:
  • Develop and implement data-driven digital marketing strategies to achieve e-commerce sales targets and brand objectives.
  • Manage and optimize social media profiles (e.g., Facebook, Instagram, LinkedIn, Twitter) to increase engagement and brand awareness.
  • Plan and execute paid advertising campaigns (e.g., Google Ads, Social Media Ads) to drive traffic and conversions.
  • Oversee content creation for digital channels, including website copy, blog posts, social media updates, and email newsletters.
  • Implement SEO best practices to improve organic search rankings and website traffic.
  • Analyze marketing campaign performance using analytics tools (e.g., Google Analytics) and provide regular reports with insights and recommendations.
  • Manage the e-commerce platform, ensuring a seamless customer experience and optimizing product listings.
  • Stay up-to-date with the latest digital marketing trends, social media algorithms, and e-commerce technologies.
  • Collaborate with design and product teams to create compelling marketing materials.
  • Manage relationships with external agencies and vendors.
  • Monitor competitor activities and market trends.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 5 years of experience in digital marketing, with a focus on e-commerce and social media.
  • Proven experience in managing successful social media campaigns and paid advertising initiatives.
  • Strong understanding of SEO, SEM, content marketing, and email marketing.
  • Proficiency in using digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, social media management tools).
  • Excellent written and verbal communication skills.
  • Creative thinking and problem-solving abilities.
  • Strong organizational and project management skills.
  • Experience with e-commerce platforms (e.g., Shopify, WooCommerce) is a plus.
  • Ability to work effectively in a hybrid environment.
Join our team in Noida, Uttar Pradesh, IN , and help shape our digital presence through innovative e-commerce and social media strategies.
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Senior E-commerce Analyst, Data & Performance Optimization

395001 Surat, Gujarat ₹110000 Annually WhatJobs Direct

Posted 2 days ago

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Job Description

full-time
Our client is seeking a highly analytical Senior E-commerce Analyst to join their team, focusing on data-driven optimization of online sales channels. This role offers the flexibility of remote work, allowing you to leverage your expertise in analytics to enhance customer experience and drive revenue growth from anywhere. The ideal candidate will have a deep understanding of e-commerce platforms, customer behavior, and conversion rate optimization (CRO). You will be responsible for analyzing vast datasets, identifying trends, generating actionable insights, and collaborating with marketing, product, and IT teams to implement performance improvements.
Responsibilities:
  • Analyze e-commerce website traffic, user behavior, and conversion funnels to identify areas for improvement.
  • Develop and implement A/B tests and multivariate tests to optimize website performance and user experience.
  • Monitor key e-commerce metrics (e.g., conversion rate, average order value, customer lifetime value, churn rate) and provide regular reports.
  • Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to track and analyze data.
  • Collaborate with marketing teams to optimize online advertising campaigns and promotional activities.
  • Work with product and UX/UI teams to improve website design, navigation, and checkout processes.
  • Develop customer segmentation strategies based on purchasing behavior and demographics.
  • Conduct market research and competitor analysis to identify new opportunities.
  • Present findings and recommendations to stakeholders at various levels of the organization.
  • Stay informed about the latest e-commerce trends and best practices.
Qualifications:
  • Bachelor's degree in Business, Statistics, Economics, Marketing, or a related quantitative field.
  • Minimum of 5 years of experience in e-commerce analytics, digital marketing analysis, or a related field.
  • Proven experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics) and data visualization tools.
  • Strong understanding of A/B testing methodologies and conversion rate optimization (CRO) principles.
  • Excellent analytical, problem-solving, and critical thinking skills.
  • Proficiency in data manipulation and analysis, ideally with SQL or similar tools.
  • Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) is a plus.
  • Strong communication and presentation skills, with the ability to translate complex data into actionable insights.
  • Ability to work effectively in a remote, collaborative environment.
This is a strategic role that offers significant impact on our client's online business success. Our client is committed to fostering a data-centric and results-oriented remote work culture.
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Global Promo & Commerce Strategy Lead

Mumbai, Maharashtra Unilever

Posted 4 days ago

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Job Title: Global Promo & Commerce Strategy LeadDepartment: ProcurementProfession: Supply ChainLocation: Mumbai, India
Req ID: R-
Main Job Purpose:
ABOUT PROCUREMENTPart of the Supply Chain family, Procurement is responsible for over 30B Euro of material and services spend globally with more than 60,000 suppliers, over half of them in MBS. Getting the right services and materials, sustainably sourced and ensuring responsible procurement is critical to ensuring our brands with purpose grow. Our teams work closely with the business to understand stakeholders' needs, bring innovation to meet changing consumer, employees and customer's needs, and drive financial value for Unilever through competitive buying. We're at the forefront of digital procurement, bringing new tools and analytics to drive data-based decisions.
Our Procurement Lighthouse Strategy focusses on multiple pillars of competitive buying, partnerships, superior availability, sustainability and value chain interventions under-pinned on the key enablers of People, Digital & Culture.
ABOUT MBSMBS, Unilever's Marketing and Business Services Procurement team, is responsible for Unilever's sourcing and supplier strategy and execution for all third party spend across Marketing, Business Services, and IT, supporting the business requirements of our Brands, Business Groups, Business Units and functions to drive sustainable growth through strategic supplier management, cost and value management, sustainability, and innovation, aligned with Unilever's GAP 2030 Strategy. The team manages an annual spend of ~11 Bn Euro with a supplier base of about 30,000. Within MBS, the Marketing Spend is around 6 Bn across all portfolios of Creative Agencies, Digital & D-Com, Ad Production, Field Force, POSM/Premiums etc. within ATL and BTL space. Promo & Commerce, which is a portfolio of all BTL commodities, is around 1.6 Bn.
The P&C Strategy & Execution manager is an exciting new position who will work very closely with the Global P&C Procurement Director in building the overall multi-year BTL strategy whilst collaborating with all BG/BUs to understand the business asks and future priorities. The role is expected to understand each portfolio's value chain, the cost structures, fundamental business objectives and other data points and at the same bring outside in perspective, external market insights and then stablish a clear framework of how the future for Marketing and BTL should look like, build a roadmap to implement the yearly plans and technology solutions for future-readiness.
The P&C senior manager needs to focus on data gathering, data analysis, think long term and build actionable strategy and year-on-year roadmap for implementation across the 8 BG regions/BU markets. The strategy should also help translate procurement efforts into increased efficiencies for the portfolio and business. This is a critical role in supporting the global portfolio that is currently transforming internally and externally, driving big unlocks and digital/tech transformations with the primary focus on driving efficiencies in our sourcing and portfolio management.
The role is as much about data & analysis, creating actionable insights and strategy creation as it is about internal collaboration, project management and driving transformational culture within the global team. You will be reviewing and sharing the outcomes with the MBS & Procurement Leadership Teams along with build relationship with key business stakeholders in CD, Brand, GMOs etc.
Key Accountabilities:
+ Understand the business needs related to 1.6 Bn spend and bring deep expertise and insights across the detailed value chain and supply base to translate the business requirements into effective future-fit procurement strategies.
+ Support portfolio leads in their portfolio strategies as part of the umbrella P&C strategy aligned with Business Group (BG)/Business Unit (BU) priorities.
+ Together with key business functions and the procurement teams, support with transformational sourcing strategies, operating models, and supplier relationships that help drive UL's GAP 2030
+ Help build a strong & consistent performance framework across P&C portfolios to drive tracking and returns of marketing investments across P&C portfolios (Field Force, E&A, POSM and Premiums, Commerce)
+ Support tracking against financial targets and other KPIs (including value delivery) as per business plan objectives, accountable for delivery of results from all BGs and BUs globally.
+ Support SRM to unlock value leveraging ROMI as a growth engine as part of Unilever Partner to Win strategy
+ Liaise with internal and external stakeholders globally, to support business, MBS and Procurement priorities and enable rapid alignment and deployment.
+ Lead rigorous execution of the priorities and transformation initiatives across the globe E2E
+ Future proof the agenda and strategy by driving digital approaches, while building technology enablers to help manage selected portfolio and scope, while driving impactful sustainability agenda.
+ Support internal performance management and reporting including creation and stewardship of relevant key performance indicators
Experience Required:
Qualification/experience
+ 12+ years of procurement experience, including proven and deep experience in overall Marketing procurement or related field or indirect procurement portfolios
+ Strategic sourcing, portfolio strategy expertise, with experience in managing complex portfolio/category, at global or multi-regional level
+ Expert in data & analytics, reading data and coming up with strong insights incl.
+ Strong understanding of marketing E2E value chain and associated tech including latest tech advancements
+ Understanding of financial implications of marketing investments and ramifications
+ Understanding of supply market, value chain, and FMCG knowledge.
+ Experience in stakeholder management
+ Experience on business facing roles, problem solving or project management
+ Demonstrated and proven leadership capabilities to lead a virtual global team
+ Experience in shaping and leading transformational business process reengineering, with experience driving Change Management initiatives.
General Skills & Competencies
+ Ability to work under pressure and in a complex global environment balancing a broad spectrum of stakeholder requirements
+ Comfortable working in conditions of ambiguity and leading through change
+ Able to create and drive adoption and execution of a shared vision and strategy for change
+ Ability to interact with senior stakeholders cross effectively and efficiently functionally to understand their needs and deliver effective balanced solutions
+ Delivers change whilst understanding the interface between "day to day" and improvement projects
+ Passion for continuous improvement; Strong financial and business acumen
+ Strong verbal and written communication skills, including creation and delivery of effective presentations
+ Strong in selling ideas and concepts; especially influencing business stakeholders on change management
+ Inspiring, motivational, and accountable people leader, able to lead remote and cross-cultural teams and connect people and ideas
+ Strong in project and time management for complex global projects
+ Stakeholder management and people skills
+ Passion and practical creativity; transformation mindset
+ Tenacious and resilient in the pursuit of challenging goals
Travel:International travel might be required. Not projected to require more than 10% on average (may vary based on location)
Contacts:Internal:
Procurement:- CPO and UPLT- MBS VP and MBS LT- Sourcing teams- Key business stakeholders within BG/BUs- Procurement Strategy and Insights- Procurement Partnership and Purpose team
Business partners:- Customer Development- Marketing teams in BUs- Finance- GMOs
External:- External Market Research agencies- Key partners
Reporting Channel:Reporting into Global Procurement Director - Marketing Promo & Commerce
All official offers from Unilever are issued only via our Applicant Tracking System (ATS). Offers from individuals or unofficial sources may be fraudulent - please verify before proceeding
Job Category: Supply Chain
Job Type: Full time
Industry:
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Head of Social Commerce Strategy

520001 Krishna, Andhra Pradesh ₹85000 Annually WhatJobs Direct

Posted 2 days ago

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Job Description

full-time
Our client is a rapidly growing e-commerce innovator seeking a visionary and results-driven Head of Social Commerce Strategy to lead our expansion into dynamic social selling channels. This is a pivotal, fully remote role where you will be responsible for defining and executing our social commerce roadmap, driving significant revenue growth through integrated social media and e-commerce initiatives. You will leverage your deep understanding of consumer behavior, social platforms, and emerging commerce trends to create seamless, engaging, and profitable online shopping experiences. This position offers the unparalleled opportunity to shape the future of online retail from your home office.

Responsibilities:
  • Develop and implement a comprehensive social commerce strategy aligned with overall business objectives.
  • Identify and capitalize on emerging social media platforms and features for e-commerce integration.
  • Drive traffic and conversion rates through compelling social media campaigns and shoppable content.
  • Collaborate with marketing, product, and sales teams to ensure a cohesive brand message and customer journey.
  • Analyze social commerce performance metrics, identify key trends, and provide actionable insights for optimization.
  • Manage relationships with social media influencers, platform partners, and relevant agencies.
  • Oversee the creation of engaging, platform-specific content designed to drive product discovery and sales.
  • Develop and manage budgets for social commerce initiatives, ensuring efficient resource allocation.
  • Stay ahead of the curve on social commerce best practices, competitive landscape, and technological advancements.
  • Lead and mentor a team of social media and e-commerce specialists.

Qualifications:
  • Proven track record of success in developing and executing social commerce strategies that drive measurable results.
  • Extensive experience in e-commerce, digital marketing, and social media management, with a strong focus on social selling.
  • Deep understanding of major social media platforms (Instagram, Facebook, TikTok, etc.) and their respective commerce functionalities.
  • Excellent analytical skills with proficiency in data analysis tools and e-commerce analytics platforms.
  • Strong leadership and team management abilities, capable of inspiring and guiding a remote team.
  • Exceptional communication, presentation, and interpersonal skills.
  • Creative thinker with a passion for innovation in online retail and digital marketing.
  • Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
  • Demonstrated ability to thrive in a fast-paced, remote-first environment.
Join us in redefining the future of online shopping. This fully remote role offers the chance to innovate and lead from anywhere, making a significant impact on our business trajectory. The successful candidate will be based ideally within reach of Vijayawada, Andhra Pradesh, IN , but will work entirely remotely.
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E-commerce Operations Analyst

570001 Mysore, Karnataka ₹550000 Annually WhatJobs Direct

Posted 2 days ago

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Job Description

full-time
Our client is seeking a meticulous and analytical E-commerce Operations Analyst to join their fully remote team. This role is essential for optimizing the efficiency and effectiveness of our online sales operations. You will be responsible for analyzing operational data, identifying bottlenecks, and implementing process improvements across various e-commerce functions, including order fulfillment, inventory management, customer service, and logistics. This is a superb opportunity for a data-driven individual to make a tangible impact on the seamless functioning of an e-commerce business.

Responsibilities:
  • Analyze e-commerce operational data to identify trends, inefficiencies, and areas for improvement.
  • Monitor key operational metrics such as order accuracy, shipping times, inventory turnover, and customer satisfaction.
  • Develop and implement strategies to optimize the order fulfillment process, ensuring timely and accurate deliveries.
  • Collaborate with logistics partners and internal teams to improve shipping efficiency and reduce costs.
  • Manage inventory levels to ensure product availability while minimizing excess stock.
  • Identify and resolve operational issues that impact the customer experience.
  • Create dashboards and reports to track operational performance and communicate insights to stakeholders.
  • Assist in the implementation of new operational tools and technologies.
  • Conduct root cause analysis for operational failures and develop corrective action plans.
  • Stay informed about best practices in e-commerce operations and supply chain management.
Qualifications:
  • Bachelor's degree in Business Administration, Operations Management, Supply Chain Management, Statistics, or a related field.
  • Proven experience in e-commerce operations, analysis, or a related analytical role.
  • Strong analytical skills with proficiency in data analysis tools (e.g., Excel, SQL, Tableau).
  • Experience with e-commerce platforms (e.g., Shopify, Magento) and order management systems.
  • Understanding of inventory management principles and supply chain logistics.
  • Excellent problem-solving skills and attention to detail.
  • Strong communication and interpersonal skills to effectively collaborate with various teams.
  • Ability to work independently and manage tasks effectively in a remote work environment.
  • Proactive and results-oriented approach to process improvement.
This fully remote position is associated with operations in Mysuru, Karnataka, IN . If you are a detail-oriented analyst with a passion for optimizing e-commerce operations and driving efficiency, we invite you to apply.
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E-commerce Operations Analyst

226001 Lucknow, Uttar Pradesh ₹65000 Annually WhatJobs Direct

Posted 2 days ago

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full-time
We are seeking a detail-oriented and analytical E-commerce Operations Analyst to join our thriving team. This role is crucial for optimizing the efficiency and effectiveness of our online sales channels. You will be responsible for monitoring, analyzing, and reporting on key e-commerce metrics, identifying trends, and recommending data-driven strategies to improve performance. The ideal candidate will possess a strong understanding of e-commerce platforms, website analytics, and business intelligence tools. Your responsibilities will include tracking website traffic, conversion rates, order fulfillment times, customer behavior, and inventory levels. You will collaborate closely with marketing, sales, and logistics teams to ensure a seamless customer experience from purchase to delivery. A key part of your role will involve identifying bottlenecks in the customer journey and operational processes, and proposing solutions to enhance user experience and streamline operations. You should be proficient in data analysis, report generation, and presenting findings to stakeholders. Experience with A/B testing and conversion rate optimization (CRO) techniques is highly desirable. We are looking for a proactive individual with excellent analytical and problem-solving skills, a keen eye for detail, and a passion for driving growth in the e-commerce space. The ability to manage multiple projects and work effectively in a collaborative team environment is essential. This is an exciting opportunity to make a significant impact on our online business performance and contribute to our continued success in the competitive e-commerce landscape. Your insights will directly influence strategic decision-making and operational improvements.

Key Responsibilities:
  • Monitor and analyze key e-commerce performance indicators (KPIs).
  • Track website traffic, conversion rates, and customer acquisition costs.
  • Analyze order fulfillment processes and identify areas for improvement.
  • Generate regular reports on sales performance, inventory levels, and customer behavior.
  • Identify trends and insights to recommend data-driven strategies for growth.
  • Collaborate with marketing teams to assess campaign effectiveness.
  • Work with logistics and supply chain partners to optimize delivery processes.
  • Conduct A/B testing and support conversion rate optimization (CRO) efforts.
  • Identify operational bottlenecks and propose solutions to enhance efficiency.
  • Stay updated on e-commerce best practices and emerging technologies.
Qualifications:
  • Bachelor's degree in Business Administration, Statistics, Economics, Marketing, or a related field.
  • Minimum of 3 years of experience in e-commerce operations, analytics, or a related role.
  • Proficiency in e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
  • Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
  • Experience with data visualization and reporting tools.
  • Excellent understanding of e-commerce business models and customer journeys.
  • Strong problem-solving and critical thinking abilities.
  • Effective communication and presentation skills.
  • Ability to work collaboratively in a team environment.
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E-commerce Data Analyst

400601 Thane, Maharashtra ₹700000 Annually WhatJobs Direct

Posted 2 days ago

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full-time
Our client is seeking an analytical and detail-oriented E-commerce Data Analyst to join their growing team in Thane, Maharashtra, IN . This role is crucial for providing actionable insights that drive e-commerce strategy and optimize online sales performance. You will be responsible for collecting, cleaning, and analyzing large datasets related to website traffic, customer behavior, sales, and marketing campaigns. The ideal candidate will have a strong understanding of statistical analysis, data visualization, and e-commerce metrics. You will work closely with the marketing and sales teams to identify trends, measure the effectiveness of initiatives, and provide data-driven recommendations for improvement.

Responsibilities:
  • Collect and analyze data from various e-commerce platforms, including website analytics, CRM, and marketing automation tools.
  • Develop and maintain dashboards and reports to track key performance indicators (KPIs) such as conversion rates, customer acquisition cost, lifetime value, and return on ad spend.
  • Identify trends, patterns, and anomalies in the data to uncover opportunities for growth and areas for optimization.
  • Conduct A/B testing and other experiments to evaluate the impact of changes to website design, marketing campaigns, and product offerings.
  • Provide insights and recommendations to the e-commerce and marketing teams to inform strategic decisions.
  • Create clear and concise visualizations and presentations of complex data for non-technical stakeholders.
  • Collaborate with the IT and web development teams to ensure data accuracy and integrity.
  • Stay updated with the latest tools and techniques in data analysis and e-commerce analytics.
  • Assist in forecasting sales and marketing campaign performance.
  • Document data analysis processes and methodologies.
The successful candidate will have a bachelor's degree in Statistics, Economics, Computer Science, Mathematics, or a related quantitative field. Proficiency in SQL, Excel, and data visualization tools (e.g., Tableau, Power BI) is required. Experience with e-commerce platforms (e.g., Shopify, Magento) and web analytics tools (e.g., Google Analytics) is highly desirable. Strong problem-solving skills and the ability to communicate complex findings effectively are essential. This hybrid role requires a minimum of 3 years of experience in data analysis, preferably within an e-commerce context.
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E-commerce Marketing Manager - Social Commerce Strategy

302001 Jaipur, Rajasthan ₹1100000 Annually WhatJobs Direct

Posted 2 days ago

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full-time
Our client is seeking a dynamic and innovative E-commerce Marketing Manager to spearhead their social commerce initiatives in **Jaipur, Rajasthan, IN**. This role is crucial for driving online sales and customer engagement through strategic integration of e-commerce platforms with social media channels. You will be responsible for developing and executing comprehensive marketing strategies that leverage social media trends, influencer collaborations, and community building to boost brand visibility and generate direct sales.

Responsibilities:
  • Develop and implement a cutting-edge social commerce strategy to drive sales and customer acquisition across key social media platforms (e.g., Instagram, Facebook, Pinterest, TikTok).
  • Manage and optimize social media advertising campaigns, including budget allocation, targeting, creative development, and performance analysis.
  • Identify and cultivate relationships with relevant influencers and brand ambassadors to promote products and campaigns.
  • Create engaging and compelling content tailored for social commerce, including live shopping events, shoppable posts, and video content.
  • Analyze social media and e-commerce data to identify trends, measure campaign effectiveness, and provide actionable insights for optimization.
  • Collaborate with the product, merchandising, and creative teams to ensure brand consistency and alignment with marketing objectives.
  • Monitor competitor activities and industry best practices in social commerce and e-commerce marketing.
  • Manage the customer service aspect of social commerce, ensuring timely responses to inquiries and addressing customer feedback.
  • Drive traffic to the e-commerce website from social media channels and optimize the conversion funnel.
  • Stay updated on the latest social media features, algorithms, and e-commerce technologies.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree is a plus.
  • 5+ years of experience in e-commerce marketing, with a strong emphasis on social media marketing and social commerce.
  • Proven experience in developing and executing successful social commerce strategies and campaigns.
  • In-depth knowledge of various social media platforms, their advertising capabilities, and analytics tools.
  • Experience with influencer marketing and community management.
  • Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
  • Excellent written and verbal communication skills, with a flair for creative content creation.
  • Proficiency in using e-commerce platforms (e.g., Shopify, Magento) and social media management tools.
  • A keen eye for design and visual storytelling.
  • Ability to thrive in a fast-paced, results-oriented environment.
This is a unique opportunity to shape the future of social commerce for a growing brand in a vibrant city.
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