What E Commerce Marketing Specialist Jobs are in India?

Showing 660 E Commerce Marketing Specialist jobs in India

E-commerce Marketing Specialist

600001 Chennai / Remote  ₹3,00,000 - ₹7,00,000 per year  help_outline Placements24 remove_red_eye View All

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Job Description

full-time
About the Role Our client, WhatJobs Direct, is seeking a talented and results-driven E-commerce Marketing Specialist to join their team in a fully remote capacity. This role is crucial for driving online traffic, engagement, and sales for the company's digital storefronts. The ideal candidate will possess a deep understanding of digital marketing strategies, SEO, SEM, social media, and email marketing, with a specific focus on e-commerce. You will be responsible for developing and executing innovative marketing campaigns that resonate with target audiences and drive measurable results. This remote position requires a proactive individual with excellent analytical and creative skills, capable of working autonomously and contributing to a collaborative online environment. We are looking for someone passionate about the evolving digital landscape and its application to online retail success. Key Responsibilities
  • Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive e-commerce sales.
  • Manage and optimize Search Engine Optimization (SEO) efforts to improve organic search rankings and traffic.
  • Plan and execute Search Engine Marketing (SEM) campaigns, including Google Ads, to drive targeted traffic and conversions.
  • Develop and manage social media marketing campaigns across relevant platforms to enhance customer engagement and brand loyalty.
  • Create and implement email marketing campaigns for customer acquisition, retention, and promotional activities.
  • Analyze marketing campaign performance using web analytics tools (e.g., Google Analytics) and generate regular reports.
  • Identify target audiences and devise strategies to reach them through digital channels.
  • Collaborate with the creative team to develop compelling marketing content, including ad copy, social media posts, and email newsletters.
  • Stay current with digital marketing trends, tools, and best practices in the e-commerce space.
Requirements
  • Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
  • Minimum of 3 years of experience in digital marketing, with a significant focus on e-commerce marketing.
  • Proven experience in SEO, SEM, social media marketing, and email marketing.
  • Proficiency with web analytics tools such as Google Analytics.
  • Experience with marketing automation platforms and CRM systems is a plus.
  • Strong understanding of e-commerce principles and customer journey mapping.
  • Excellent written and verbal communication skills, with a talent for crafting engaging marketing copy.
  • Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
Benefits This fully remote opportunity offers a competitive salary and the flexibility to work from anywhere. Employees receive a robust benefits package, including health insurance, paid vacation, and opportunities for professional development through online courses and certifications. Our client is dedicated to supporting a healthy work-life balance and fostering a culture of continuous learning and innovation for its remote workforce.
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Senior E-commerce Marketing Specialist

395001 Surat / Remote  ₹3,00,000 - ₹7,00,000 per year  help_outline Placements24 remove_red_eye View All

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full-time
About the Role Our client, a dynamic and rapidly growing e-commerce enterprise, is seeking an experienced Senior E-commerce Marketing Specialist to join their vibrant team in **Surat, Gujarat**. This role is pivotal in driving online sales, enhancing brand visibility, and optimizing customer engagement across various digital platforms. You will be instrumental in shaping the future of our client's online presence, working within a collaborative environment that values innovation and strategic thinking. This is an exceptional opportunity for a motivated marketing professional to make a significant impact in the fast-paced world of online retail. The position offers a blend of strategic planning and hands-on execution, requiring a proactive approach and a deep understanding of the e-commerce landscape. If you are passionate about digital marketing and eager to contribute to a successful business, we encourage you to apply. Key Responsibilities
  • Develop and implement comprehensive e-commerce marketing strategies to increase website traffic, conversion rates, and customer retention.
  • Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and Instagram Ads, ensuring maximum ROI.
  • Create engaging and persuasive content for product listings, social media posts, email newsletters, and other marketing collateral.
  • Analyze website performance data, customer behavior, and market trends to identify opportunities for growth and improvement.
  • Collaborate with the design and web development teams to enhance user experience and optimize the online store.
  • Manage social media profiles, including content scheduling, community management, and influencer outreach.
  • Conduct A/B testing on landing pages, ad creatives, and email campaigns to optimize performance.
  • Monitor competitor activities and industry best practices to stay ahead of the curve.
  • Prepare regular performance reports for management, highlighting key metrics and insights.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum of 5 years of experience in e-commerce marketing, with a proven track record of success.
  • Strong understanding of SEO, SEM, social media marketing, and email marketing principles.
  • Proficiency in e-commerce platforms (e.g., Shopify, WooCommerce) and analytics tools (e.g., Google Analytics).
  • Excellent written and verbal communication skills, with a keen eye for detail.
  • Ability to work independently and as part of a team in a **Surat, Gujarat**-based setting.
  • Experience with graphic design tools (e.g., Canva, Adobe Photoshop) is a plus.
  • Demonstrated ability to manage multiple projects and meet deadlines.
  • Strategic thinker with strong analytical and problem-solving skills.
Benefits
  • Competitive salary package.
  • Opportunities for professional development and career advancement.
  • Health insurance and other standard employee benefits.
  • A dynamic and supportive work environment.
  • Employee discounts on products.
  • Regular team-building activities.
  • Access to cutting-edge marketing tools and technologies.
  • Hybrid work model offering flexibility.
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E-commerce Marketing Specialist - Social & Ads

520001 Vijayawada  ₹3,00,000 - ₹7,00,000 per year  help_outline Placements24

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Job Description

full-time
About the Role

Our client, a thriving e-commerce business, is seeking a motivated E-commerce Marketing Specialist with expertise in social media and paid advertising to join their team in Vijayawada, Andhra Pradesh . This role is crucial for driving customer acquisition and enhancing brand visibility through effective digital marketing campaigns. The ideal candidate will have a strong understanding of social media platforms, paid advertising strategies (SEM and social), and content creation. You will be responsible for executing campaigns, monitoring performance, and optimizing strategies to achieve key marketing objectives. This is an excellent opportunity for a digital marketing enthusiast looking to gain valuable experience and grow their career within the dynamic e-commerce sector. Join us in Vijayawada to contribute to our client's continued success and make a tangible impact.

Key Responsibilities
  • Execute and manage paid social media advertising campaigns (e.g., Facebook, Instagram) to drive traffic and conversions.
  • Develop and implement SEM strategies using Google Ads to target relevant keywords and reach potential customers.
  • Create engaging social media content, including posts, stories, and basic graphics, that aligns with brand guidelines.
  • Monitor campaign performance, analyze data, and generate reports on key metrics (CTR, CPC, CPA, ROAS).
  • Optimize ad creatives, targeting, and bidding strategies for maximum campaign efficiency and ROI.
  • Conduct keyword research and competitor analysis for SEM and social media efforts.
  • Assist in managing the company's social media profiles and community engagement.
  • Collaborate with the marketing team to ensure cohesive campaign execution.
  • Stay informed about the latest trends in social media advertising and search engine marketing.
  • Support in developing creative briefs for visual assets and ad copy.
Requirements
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • 1-3 years of hands-on experience in e-commerce marketing, specifically with social media advertising and SEM.
  • Proficiency with advertising platforms such as Facebook Ads Manager and Google Ads.
  • Strong understanding of social media platforms and their advertising capabilities.
  • Basic knowledge of SEO principles and keyword research.
  • Excellent written and verbal communication skills.
  • Analytical mindset with the ability to interpret data and draw conclusions.
  • Experience with social media management tools is a plus.
  • Ability to work effectively in a fast-paced team environment.
  • Familiarity with the Andhra Pradesh e-commerce market is beneficial.
Benefits

Our client offers a competitive salary package, commensurate with experience, and potential for performance-based bonuses. We provide essential health benefits, including medical coverage. Employees are entitled to paid time off for personal needs and holidays. This role offers a fantastic opportunity for professional growth and hands-on experience in critical e-commerce marketing areas. The work environment in Vijayawada, Andhra Pradesh is dynamic and supportive, encouraging learning and collaboration. This position is an excellent stepping stone for individuals looking to build a successful career in digital marketing within the e-commerce industry.

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Social Media & E-commerce Marketing Specialist

520001 Vijayawada / Remote  ₹3,00,000 - ₹7,00,000 per year  help_outline Placements24

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Job Description

full-time
About the Role

Our client, a forward-thinking e-commerce business, is seeking a proactive and creative Social Media & E-commerce Marketing Specialist to boost their online presence and drive sales. Located in the dynamic city of Vijayawada, Andhra Pradesh , this role is essential for developing and executing effective social media strategies that enhance brand visibility, engage customers, and support overall e-commerce growth. The ideal candidate possesses a strong understanding of social media platforms, a talent for content creation, and a keen interest in digital marketing trends within the e-commerce sector. You will manage social media accounts, create engaging content, monitor performance, and collaborate with the marketing team to ensure campaign success. We are looking for an individual who is eager to contribute innovative ideas and make a tangible impact on our client's digital footprint. This is an excellent opportunity for a driven marketer to grow their career.

Key Responsibilities
  • Manage daily activities across social media platforms, including content posting, scheduling, and engagement.
  • Create and curate compelling content (text, images, videos) optimized for different social media channels to promote e-commerce products.
  • Monitor social media trends, competitor activities, and customer feedback to identify opportunities and inform strategy.
  • Respond to comments, messages, and inquiries from users promptly and professionally, fostering a positive community interaction.
  • Assist in the development and execution of social media advertising campaigns.
  • Track and analyze key social media metrics (e.g., engagement, reach, clicks) and provide regular reports on performance.
  • Collaborate with the marketing team to align social media efforts with broader marketing campaigns and e-commerce goals.
  • Contribute to the development of the social media content calendar.
  • Ensure brand consistency in tone, voice, and visual representation across all social media channels.
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 1-3 years of experience in social media marketing, with a focus on e-commerce being a strong plus.
  • Proficiency in major social media platforms (Facebook, Instagram, Twitter, etc.) and their management tools.
  • Good understanding of content creation principles and visual aesthetics.
  • Excellent written and verbal communication skills, with strong copywriting abilities.
  • Basic knowledge of social media analytics and reporting.
  • Creative thinker with attention to detail.
  • Ability to work effectively both independently and as part of a team.
  • Familiarity with the Vijayawada, Andhra Pradesh market is beneficial.
Benefits

Our client offers a competitive salary commensurate with experience, along with opportunities for performance-based growth. A comprehensive benefits package includes health insurance (medical, dental, vision) and other wellness programs. Employees receive generous paid time off, including vacation days, personal leave, and public holidays, promoting a healthy work-life balance. We support continuous professional development through access to training resources and learning opportunities. This role provides the flexibility of remote work, allowing for a dynamic and modern working arrangement. Our client is committed to cultivating a positive and inclusive work environment, with a focus on teamwork and mutual respect. Career advancement opportunities are available within a growing organization.

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E-commerce Marketing Automation Specialist

380001 Ahmedabad / Remote  ₹3,00,000 - ₹7,00,000 per year  help_outline Placements24

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Job Description

full-time
About the Role

Our client, a burgeoning e-commerce company with a strong presence in Ahmedabad, Gujarat , is looking for a skilled and results-oriented E-commerce Marketing Automation Specialist. This role is key to enhancing customer engagement and driving conversions through the strategic implementation and optimization of marketing automation platforms. You will be responsible for designing, building, and managing automated marketing campaigns, workflows, and customer journeys across multiple channels. The ideal candidate possesses a deep understanding of marketing automation tools, CRM integration, data analysis, and a passion for leveraging technology to deliver personalized customer experiences. This is a fully remote opportunity to significantly contribute to the growth and efficiency of our client's marketing efforts.

Key Responsibilities
  • Design, build, and manage automated marketing workflows and customer journeys across email, SMS, push notifications, and other channels.
  • Develop and segment customer databases for targeted and personalized marketing campaigns.
  • Integrate marketing automation platforms with CRM systems and other marketing technologies.
  • Create and optimize email templates, landing pages, and forms within the automation platform.
  • Monitor campaign performance, analyze key metrics (open rates, click-through rates, conversion rates), and provide actionable insights for improvement.
  • A/B test different campaign elements (subject lines, content, offers, timing) to maximize effectiveness.
  • Ensure data hygiene and compliance with relevant privacy regulations (e.g., GDPR, CCPA).
  • Collaborate with the broader marketing team to align automation strategies with overall marketing objectives and campaigns.
  • Stay up-to-date with the latest trends and best practices in marketing automation and digital marketing.
  • Troubleshoot and resolve any technical issues related to the marketing automation platform.
Requirements
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • Minimum of 3 years of hands-on experience with marketing automation platforms such as HubSpot, Marketo, Pardot, or similar.
  • Proven experience in developing and executing successful automated marketing campaigns.
  • Strong understanding of CRM systems (e.g., Salesforce) and their integration with marketing automation tools.
  • Proficiency in email marketing best practices, segmentation, and personalization techniques.
  • Excellent analytical skills with the ability to interpret data and generate actionable insights.
  • Strong understanding of A/B testing and campaign optimization.
  • Familiarity with HTML/CSS for email template customization is a plus.
  • Excellent written and verbal communication skills.
  • Ability to work independently and manage projects effectively in a remote setting.
Benefits

Our client offers a competitive salary, performance incentives, comprehensive health and wellness benefits, and excellent opportunities for professional development. This fully remote role, servicing clients in Ahmedabad and beyond, provides the flexibility to work from anywhere. You will have the chance to utilize and advance your skills with leading marketing technology, contributing directly to the efficiency and success of a growing e-commerce business. Join a team that values innovation and data-driven results.

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E-commerce Performance Marketing Specialist

400601 Thane  ₹3,00,000 - ₹7,00,000 per year  help_outline Placements24 remove_red_eye View All

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Job Description

full-time
About the Role

Our client, a rapidly expanding online retailer, is seeking a highly analytical and results-oriented E-commerce Performance Marketing Specialist to join their team in Thane, Maharashtra . This critical role will focus on driving profitable growth through data-driven strategies across various paid digital channels. The ideal candidate will have a deep understanding of paid search, paid social, and other performance marketing platforms, with a proven ability to optimize campaigns for maximum ROI. You will be responsible for managing ad budgets, conducting A/B tests, and analyzing campaign performance to uncover insights that inform future strategies. This is an excellent opportunity for a performance marketing expert to make a significant impact within a dynamic e-commerce environment. If you are passionate about leveraging data to achieve business objectives and thrive in a fast-paced setting, this position in Thane is an ideal fit. Join us to drive impactful marketing initiatives.

Key Responsibilities
  • Plan, execute, and optimize paid digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, etc., to drive qualified traffic and conversions.
  • Manage and allocate advertising budgets effectively to achieve CPA and ROAS targets.
  • Conduct thorough A/B testing on ad creatives, landing pages, and targeting strategies to improve campaign performance.
  • Monitor key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
  • Analyze campaign data and provide regular reports with actionable insights and recommendations for improvement.
  • Stay up-to-date with the latest trends and best practices in performance marketing and e-commerce.
  • Collaborate with the content and creative teams to develop compelling ad copy and visuals.
  • Identify new opportunities for growth and expansion within paid advertising channels.
  • Manage retargeting and remarketing campaigns to re-engage potential customers.
  • Ensure compliance with platform advertising policies and guidelines.
Requirements
  • Bachelor's degree in Marketing, Business Administration, Economics, or a related quantitative field.
  • Minimum of 3-5 years of hands-on experience in performance marketing, specifically within the e-commerce sector.
  • Proven expertise in managing paid search (SEM) and paid social media advertising campaigns.
  • Proficiency with advertising platforms like Google Ads, Facebook Ads Manager, and others.
  • Strong analytical skills with the ability to interpret complex data sets and derive actionable insights using tools like Google Analytics.
  • Experience with A/B testing and conversion rate optimization (CRO) techniques.
  • Excellent understanding of e-commerce funnels and customer journey mapping.
  • Strong project management and organizational skills.
  • Ability to work collaboratively in a team environment.
  • Experience in the Thane, Maharashtra market is a plus.
Benefits

Our client offers a competitive salary package, along with performance-based incentives designed to reward success. Comprehensive health, dental, and vision insurance are provided. Employees are eligible for retirement savings plans and generous paid time off. Opportunities for professional growth and development are available, including access to industry training and conferences. The work environment in Thane, Maharashtra is dynamic and collaborative, fostering innovation and teamwork. This role provides a fantastic opportunity to directly influence the growth of a leading e-commerce business and develop your expertise in performance marketing.

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E-commerce Brand Marketing Specialist

520001 Vijayawada / Remote  ₹3,00,000 - ₹7,00,000 per year  help_outline Placements24

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Job Description

full-time
About the Role Our client, a rapidly growing e-commerce brand, is seeking a creative and strategic **E-commerce Brand Marketing Specialist** to join their team in **Vijayawada, Andhra Pradesh**. This role is instrumental in developing and executing marketing strategies that build brand awareness, enhance customer engagement, and drive sales across online channels. You will be responsible for crafting compelling brand narratives, managing social media campaigns, and collaborating on digital advertising efforts. The ideal candidate possesses a strong understanding of brand building, digital marketing principles, and the nuances of the e-commerce landscape. This hybrid role offers a blend of remote flexibility and essential in-office collaboration at our **Vijayawada** headquarters, fostering teamwork and strategic alignment. We are looking for an individual with excellent communication skills, a passion for creativity, and a data-driven approach to marketing. Your contributions will be crucial in shaping and amplifying the brand's presence in the market, connecting with customers, and fostering long-term loyalty. The focus will be on creating cohesive and impactful marketing campaigns that resonate with the target audience and achieve measurable business outcomes. You will play a key role in driving brand growth and market penetration within the competitive e-commerce sector. The aim is to build a strong, recognizable brand identity that stands out. Key Responsibilities
  • Develop and implement integrated brand marketing strategies for the e-commerce business.
  • Create compelling brand messaging and content for various marketing channels, including social media, email, website, and advertising.
  • Manage and grow the brand's social media presence, including content creation, community engagement, and campaign execution.
  • Collaborate with the digital marketing team on paid advertising campaigns (SEM, social ads) to ensure brand consistency and effectiveness.
  • Monitor brand performance and market trends, providing insights and recommendations for brand enhancement.
  • Analyze customer feedback and engagement data to refine brand strategies and marketing efforts.
  • Work with design and creative teams to ensure all marketing materials align with brand guidelines.
  • Assist in planning and executing online promotions, product launches, and other marketing initiatives.
  • Stay updated on the latest trends in brand marketing, social media, and e-commerce.
  • Contribute to building a strong brand identity and fostering customer loyalty.
Requirements
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 2-4 years of experience in brand marketing, digital marketing, or social media management, preferably within e-commerce.
  • Proven ability to develop and execute marketing campaigns that build brand awareness and engagement.
  • Strong understanding of social media platforms and content creation best practices.
  • Excellent written and verbal communication skills, with a talent for storytelling.
  • Familiarity with digital marketing tools and analytics platforms.
  • Creative mindset with strong organizational skills and attention to detail.
  • Ability to work effectively in a hybrid environment.
  • Experience with graphic design tools is a plus.
  • Must be located in or willing to commute to **Vijayawada, Andhra Pradesh**.
Benefits
  • Competitive salary and performance-based incentives.
  • Hybrid work model providing work-life balance.
  • Comprehensive health insurance.
  • Opportunities for career growth and professional development.
  • A dynamic and collaborative work environment.
  • Paid time off and company holidays.
  • Exposure to diverse brand marketing initiatives.
  • Employee discounts on company products.
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Senior E-commerce Growth Marketing Specialist

400001 Mumbai / Remote  ₹3,00,000 - ₹7,00,000 per year  help_outline Placements24

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Job Description

full-time
About the Role

Our client, a leading player in the online retail space, is seeking a highly motivated and results-oriented Senior E-commerce Growth Marketing Specialist to join their dynamic team in Mumbai, Maharashtra, IN . This role is pivotal in driving customer acquisition, retention, and overall revenue growth for our client's burgeoning e-commerce platform. You will be instrumental in developing and executing innovative marketing strategies across multiple digital channels, with a strong emphasis on social media engagement and conversion optimization. We are looking for a strategic thinker with a proven track record of success in the fast-paced e-commerce industry, who can leverage data analytics to inform decisions and continuously improve campaign performance. This is an exciting opportunity to make a significant impact within a growing organization.

Key Responsibilities
  • Develop and implement comprehensive e-commerce marketing strategies to drive traffic, conversion rates, and customer lifetime value.
  • Manage and optimize paid social media campaigns (Facebook, Instagram, etc.) to achieve specific ROI targets.
  • Analyze website data, customer behavior, and market trends to identify new growth opportunities and areas for improvement.
  • Collaborate with the content team to create compelling marketing materials and ensure brand consistency across all channels.
  • Conduct A/B testing on landing pages, ad creatives, and email campaigns to enhance performance.
  • Manage the e-commerce promotional calendar, ensuring timely execution of campaigns and offers.
  • Monitor competitor activities and industry best practices to maintain a competitive edge.
  • Report on campaign performance, providing actionable insights and recommendations to senior management.
  • Stay abreast of the latest trends and technologies in digital marketing and e-commerce.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field. A Master's degree is a plus.
  • Minimum of 5 years of experience in e-commerce marketing, with a focus on growth strategies and social media advertising.
  • Proven experience managing significant advertising budgets and delivering measurable results.
  • Strong analytical skills with proficiency in tools like Google Analytics, Meta Ads Manager, and other relevant analytics platforms.
  • Excellent understanding of SEO, SEM, email marketing, and content marketing principles.
  • Demonstrated ability to work independently and as part of a collaborative team.
  • Exceptional communication, presentation, and interpersonal skills.
  • Experience with e-commerce platforms (e.g., Shopify, Magento) is desirable.
  • Knowledge of the Indian e-commerce market is highly preferred.
Benefits
  • Competitive salary package commensurate with experience.
  • Comprehensive health and wellness benefits.
  • Opportunities for professional development and career advancement.
  • A dynamic and collaborative work environment.
  • Employee discounts on our client's extensive product range.
  • The chance to work on exciting projects in a rapidly evolving industry.
  • Regular team-building activities and social events.
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E-commerce Performance Marketing Specialist - Vijayawada

520001 Vijayawada / Remote  ₹3,00,000 - ₹7,00,000 per year  help_outline Placements24

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Job Description

full-time
About the Role

Our client, a rapidly growing e-commerce business, is looking for a highly analytical and results-driven E-commerce Performance Marketing Specialist to join their team in Vijayawada, Andhra Pradesh . This role is crucial for driving profitable growth through data-informed paid advertising campaigns across various digital channels. You will be responsible for managing, optimizing, and scaling PPC, social media advertising, and other performance marketing initiatives to maximize ROI and achieve key business objectives. The ideal candidate possesses a strong understanding of digital advertising platforms, analytics, and conversion rate optimization (CRO) techniques, with a proven track record of delivering measurable results. This is an excellent opportunity to contribute significantly to the success of a thriving company in the Andhra Pradesh region.

Key Responsibilities
  • Develop, manage, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
  • Conduct keyword research, audience targeting, and ad creative testing to improve campaign performance.
  • Monitor campaign budgets and ensure efficient spend to achieve target KPIs (e.g., ROAS, CPA, CPC).
  • Analyze campaign data and website performance metrics using tools like Google Analytics to identify trends and opportunities for optimization.
  • Implement A/B testing for ad copy, landing pages, and campaign strategies to improve conversion rates.
  • Collaborate with the marketing team to ensure alignment of paid campaigns with overall marketing objectives and brand messaging.
  • Stay up-to-date with the latest trends, technologies, and best practices in performance marketing and e-commerce.
  • Generate regular performance reports and provide insights and recommendations for future strategies.
  • Manage remarketing and retargeting campaigns to re-engage potential customers.
  • Assist in the development and execution of affiliate marketing programs.
Requirements
  • Bachelor's degree in Marketing, Business, Economics, Statistics, or a related quantitative field.
  • Minimum of 3-5 years of hands-on experience in performance marketing, paid social, and PPC advertising, preferably within e-commerce.
  • Proven experience managing significant ad budgets and delivering strong ROI.
  • Proficiency with Google Ads, Facebook Ads Manager, and other major advertising platforms.
  • Strong analytical skills with expertise in Google Analytics or similar web analytics tools.
  • Experience with A/B testing tools and methodologies.
  • Understanding of conversion rate optimization (CRO) principles.
  • Excellent written and verbal communication skills.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Knowledge of the Vijayawada or broader Andhra Pradesh market is a plus.
Benefits
  • Competitive salary and performance-based bonuses.
  • Comprehensive health, dental, and vision insurance.
  • Generous paid time off and company holidays.
  • Opportunities for professional development and certifications.
  • A fast-paced, innovative, and team-oriented work environment.
  • Access to advanced advertising and analytics tools.
  • Potential for career growth and increased responsibility.
  • Employee discounts on company products.
  • Support for attending industry conferences.
  • Flexible work arrangements.
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E-commerce Performance Marketing Specialist - WhatJobs Direct

411001 Pune / Remote  ₹3,00,000 - ₹7,00,000 per year  help_outline Placements24

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Job Description

full-time
About the Role Our client is seeking a results-oriented E-commerce Performance Marketing Specialist to drive measurable growth and ROI through data-driven campaigns. This role, based in **Pune, Maharashtra, IN**, is focused on optimizing paid advertising efforts across various digital platforms to achieve key business objectives. The ideal candidate will have a strong analytical mindset, a deep understanding of paid media strategies, and a passion for continuous testing and improvement. You will play a vital role in enhancing customer acquisition and maximizing marketing spend efficiency. This position offers a remote work option, providing flexibility to qualified candidates who can effectively contribute to our client's success from anywhere. Key Responsibilities
  • Develop, implement, and manage paid advertising campaigns across Google Ads, Facebook Ads, Instagram Ads, and other relevant platforms.
  • Monitor campaign performance daily, analyzing key metrics such as CTR, CPC, CPA, and ROAS.
  • Conduct keyword research, audience segmentation, and targeting optimization to maximize campaign effectiveness.
  • Perform A/B testing on ad creatives, landing pages, and targeting parameters to identify optimal strategies.
  • Manage and optimize bidding strategies to achieve target KPIs within budget constraints.
  • Generate regular performance reports, providing insights and recommendations for future campaign strategies.
  • Collaborate with content and creative teams to develop compelling ad copy and visuals.
  • Stay updated on the latest trends and best practices in performance marketing and e-commerce advertising.
  • Contribute to the overall e-commerce marketing strategy by identifying new opportunities for growth.
Requirements
  • Bachelor's degree in Marketing, Business, Economics, or a related field.
  • 2-5 years of hands-on experience in e-commerce performance marketing, with a focus on paid media.
  • Proven expertise in managing campaigns on Google Ads and major social media advertising platforms (Facebook, Instagram).
  • Strong understanding of analytics tools such as Google Analytics and experience with campaign tracking.
  • Excellent analytical skills and the ability to interpret complex data to drive actionable insights.
  • Proficiency in Excel or Google Sheets for data analysis and reporting.
  • Strong understanding of A/B testing methodologies.
  • Excellent written and verbal communication skills.
  • Ability to work effectively in a fast-paced, results-driven environment.
Benefits
  • Competitive salary and performance-based incentives.
  • Comprehensive health insurance coverage.
  • Opportunities for professional development and certifications.
  • Flexible remote work option.
  • Access to cutting-edge advertising tools and technologies.
  • Collaborative and growth-oriented company culture.
  • Work from the convenience of your home office.
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