4,946 Edtech Product Managers jobs in India
Product Marketing
Posted today
Job Viewed
Job Description
Company Overview
TeachEdison is an innovative Education Technology company specializing in developing high-performance software solutions for educators. Our flagship product, EdisonOS, is a comprehensive operating system designed to streamline knowledge commerce. With a talented team of 11-50 professionals headquartered in Bangalore, we are committed to advancing the software development industry. Visit our website at teachedison.com to learn more.
Job Overview
We are seeking a Junior Product Marketing professional to join our team in Coimbatore. This is a full-time position requiring a minimum of 1 year to a maximum of 3 years of experience. As a Product Marketing expert, you will play a pivotal role in enhancing our brand presence and driving product engagement through a variety of marketing strategies and content creation activities.
Qualifications and Skills
- Proven experience in copywriting with a ability to craft compelling and persuasive marketing copy across different channels.
- Expertise in content creation, including an understanding of various formats, tone, and style appropriate for different audiences.
- Strong understanding of product positioning strategies to effectively differentiate our products within the market.
- Experience in social media marketing, with an ability to develop engaging campaigns that drive audience interaction.
- Proficiency in podcasting, including scripting, recording, and editing to convey the brand message effectively.
- Ability to create YouTube videos, from conceptualization to execution, tailored to promote educational technology products.
- Familiarity with digital marketing tools and metrics to analyze and track campaign performance effectively.
- Excellent communication skills, capable of articulating ideas clearly and persuasively across various platforms.
Roles and Responsibilities
- Develop and execute comprehensive product marketing strategies to drive brand recognition and product adoption.
- Create engaging content across various channels, including blogs, social media, podcasts, and video platforms.
- Work closely with the product team to ensure accurate and effective communication of product features and benefits.
- Manage and optimize social media presence to increase follower engagement and expand reach.
- Plan and conduct market research to identify target customer segments and adapt communication strategies accordingly.
- Collaborate with the sales team to align marketing campaigns with sales goals and customer needs.
- Monitor and report on the effectiveness of marketing efforts, using data-driven insights to refine strategies.
- Stay updated on industry trends and competitor activities to maintain a competitive edge.
Product Marketing
Posted today
Job Viewed
Job Description
- To define the product positioning and execute marketing campaigns that drive awareness and adoption on an ongoing basis.
- Work with the Product teams to roll out campaigns for new feature releases and own communication of all feature updates and other user-facing communication.
- Enable our user-facing teams i.e., Growth (Inbound and Outbound) and Customer Success team operating across India by generating helpful content such as user training material, customer success case studies, pitch decks, depository of FAQs, etc.
- Sales enablement - Craft region-agnostic high-value sales tools, training, and collateral
- Demand generation - Develop and implement strategies to drive awareness and demand
- Collaborate with the Digital Marketing Team to roll out ad campaigns with effective copy for better conversion.
- Collaborate with the Media Communications team to share product-related insights and come up with ideas that can translate into media stories.
**Skills**
- Relevant experience in Marketing with at least 5 years of product marketing or go-to-market experience.
- Attested experience constructing marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
- Familiar with product marketing tactics (e.g. integrated marketing campaigns)
- Experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing etc.
- Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail
- Comfortable using collaboration and CRM tools such as Slack and Salesforce, Zoho CRM etc.
- Experience working in SAAS technology, infrastructure, or platform companies is preferred.
- Experience working on product marketing strategies and executing launches in B2B marketing and working closely with sales teams is preferred MBA in Marketing, Communications or similar field would be preferred
**Job Types**: Full-time, Regular / Permanent
**Salary**: From ₹1,000,000.00 per year
Schedule:
- Morning shift
Supplemental Pay:
- Joining bonus
- Performance bonus
- Quarterly bonus
- Yearly bonus
Ability to commute/relocate:
- Bangalore, Karnataka: Reliably commute or planning to relocate before starting work (required)
**Experience**:
- Product Marketing: 6 years (preferred)
- SaaS: 5 years (preferred)
**Speak with the employer**
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Product Marketing
Posted today
Job Viewed
Job Description
We are looking for a product marketing professional who can understand customer needs and how the product meets them, help with positioning and messaging of assets, collaborate on content marketing and campaigns, support sales enablement, and drive product-led growth.
As a member of the Growth team, they will get high visibility into the business and play an active part in ensuring we position and sell our products effectively.
**Key Responsibilities**:
- Managing all product-related communication from Synaptic—ensuring that product messaging, feature updates, release notes, help docs, and in-platform notifications are clear, compelling, and aligned with our value proposition
- Collaborating cross-functionally with Sales, Product, Data Science and Analyst teams to align on value proposition and drive PLG
- Researching user behaviour and competitors to identify opportunities for enhancing product and messaging
- Creating high-impact product content, including interactive demos, educational resources, marketplace listings, onboarding guides, and in-app blurbs, to clearly communicate product value and improve user adoption
**Requirements**:
- 3-5 years of experience in product marketing, product management, consulting, market research, or a related field
- Excellent written and verbal communication skills, ability to write insightful & interesting content
- Voracious reader, ability to stay on top of market trends, news and happenings
- Strong analytical skills, ability to analyze data, synthesize information, and draw insights
- High agency and ownership, ability to work independently
**Why you should apply**:
- Accelerated growth: We’re a fast-growing SaaS startup in a booming market with a cutting edge product - you have the opportunity to grow with us
- Build a versatile skill set: Develop a strong analytical foundation with a handful of Research, Marketing, Social Media, Data science and AI experience - skills that open doors everywhere
- Front-row seats to AI: There are a ton of LLM use cases we are exploring and we’re innovating at speed - you will be ideating and innovating with us
- Live the Startup & VC ecosystem: We’re passionate about the ecosystem, that’s what drives us to deliver value to top investors like General Catalyst, LightSpeed, Ribbit, GreenOaks - if you share that passion, you’ll enjoy being with us
- Set up your Career: We’re committed to your career, we’ll provide the right opportunities and coaching to set you up for your future goals
- Experience the culture: Be a part of an energetic and open culture (with an abundance of free food to fuel your creativity)
**About Synaptic**:
Synaptic is a Series B funded, India and US based SaaS start-up that is bringing the power of data products to the world of private investing. We unify real-time insights on companies across 100s of metrics onto one platform, along with extracting & organizing internal data for investors. Data is changing traditional investment processes and we are at the forefront of this change. Our customers are some of the biggest and the most prolific venture capital firms, private equity shops and hedge funds managing hundreds of billions of dollars cumulatively. We are backed by marquee global funds like Valor Equity Partners, Ribbit, Felicis and Vy Capital.
Product Marketing
Posted 21 days ago
Job Viewed
Job Description
Company Overview
TeachEdison is an innovative Education Technology company specializing in developing high-performance software solutions for educators. Our flagship product, EdisonOS, is a comprehensive operating system designed to streamline knowledge commerce. With a talented team of 11-50 professionals headquartered in Bangalore, we are committed to advancing the software development industry. Visit our website at teachedison.com to learn more.
Job Overview
We are seeking a Junior Product Marketing professional to join our team in Coimbatore. This is a full-time position requiring a minimum of 1 year to a maximum of 3 years of experience. As a Product Marketing expert, you will play a pivotal role in enhancing our brand presence and driving product engagement through a variety of marketing strategies and content creation activities.
Qualifications and Skills
- Proven experience in copywriting with a ability to craft compelling and persuasive marketing copy across different channels.
- Expertise in content creation, including an understanding of various formats, tone, and style appropriate for different audiences.
- Strong understanding of product positioning strategies to effectively differentiate our products within the market.
- Experience in social media marketing, with an ability to develop engaging campaigns that drive audience interaction.
- Proficiency in podcasting, including scripting, recording, and editing to convey the brand message effectively.
- Ability to create YouTube videos, from conceptualization to execution, tailored to promote educational technology products.
- Familiarity with digital marketing tools and metrics to analyze and track campaign performance effectively.
- Excellent communication skills, capable of articulating ideas clearly and persuasively across various platforms.
Roles and Responsibilities
- Develop and execute comprehensive product marketing strategies to drive brand recognition and product adoption.
- Create engaging content across various channels, including blogs, social media, podcasts, and video platforms.
- Work closely with the product team to ensure accurate and effective communication of product features and benefits.
- Manage and optimize social media presence to increase follower engagement and expand reach.
- Plan and conduct market research to identify target customer segments and adapt communication strategies accordingly.
- Collaborate with the sales team to align marketing campaigns with sales goals and customer needs.
- Monitor and report on the effectiveness of marketing efforts, using data-driven insights to refine strategies.
- Stay updated on industry trends and competitor activities to maintain a competitive edge.
Product Marketing Manager
Posted 1 day ago
Job Viewed
Job Description
The High Voltage Products Business Line is at the forefront of delivering innovative power solutions for automotive and industrial applications including USB-PD Adaptors, Server PSUs, Telecom Infrastructure, and EV/HEV AC/DC & DC/DC power supplies. With increasing demand for high power density, efficiency, low EMI, and cost optimisation, we are scaling rapidly and expanding our portfolio of advanced analog and digital power products.
We are looking for an experienced **Product Marketing Manager with 7-10 years of expertise** in leading marketing for power conversion technologies such as AC/DC, DC/DC, Flyback, and Offline controllers/converters. This is a strategic role focused on driving go-to-market execution, customer engagement, and business growth for a portfolio of high-voltage power products. You will partner closely with product line development teams, sales, systems, and applications teams to drive adoption, define product strategy, and build long-term market leadership.
**Key Responsibilities:**
+ Own the product marketing strategy for a portfolio of high-voltage power products such as AC/DC, DC/DC, Flyback, and Offline controllers/converters, aligning with business objectives and customer needs.
+ Identify and prioritise target markets and customers in automotive and industrial applications through detailed TAM/SAM analysis.
+ Lead customer engagement efforts in collaboration with field sales, FAE, and business development teams to drive design wins and revenue.
+ Define and drive competitive positioning, value propositions, and messaging for key products and platforms.
+ Develop and execute go-to-market and launch plans, including product collateral, training, web presence, and promotional content.
+ Partner with R&D and product line teams to influence roadmap decisions based on market feedback, competitor insights, and growth opportunities.
+ Analyse product performance metrics (design-ins, revenue, share) and deliver forecasts and strategic insights to business leadership.
+ Represent the product line at key customer meetings, industry events, and internal strategy reviews.
**Why TI?**
+ Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
+ We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI ( Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us.
**About Texas Instruments**
Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, personal electronics, communications equipment and enterprise systems. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com .
Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment.
If you are interested in this position, please apply to this requisition.
**Minimum Requirements:**
+ Bachelor's or Master's degree in Electrical Engineering or related technical field.
+ 7-10 years of product marketing or business development experience in the power electronics industry.
+ Proven success in working with power conversion products such as Flyback, LLC, Buck/Boost, and offline power controllers.
**Preferred Qualifications:**
+ Deep understanding of customer needs and trends in USB-PD, Server, Telecom, Industrial, EV/HEV, and Renewable segments.
+ Strong business acumen with ability to balance technical depth and market insight.
+ Demonstrated experience in product launches, roadmap planning, and customer/partner engagement.
+ Excellent verbal and written communication skills, including the ability to develop executive-level messaging and presentations.
+ Comfortable working in a matrixed, cross-functional environment with multiple stakeholders.
+ Self-starter with a proactive mindset and strong analytical and strategic thinking capabilities.
**ECL/GTC Required:** Yes
Product Marketing Manager
Posted 1 day ago
Job Viewed
Job Description
Req ID: 78696
Location:
Bangalore, Karnataka, India
**PRODUCT MARKETING MANAGER**
Bangalore, India
About the job
In our 'always on' world, we believe it's essential to have a genuine connection with the work you do.
For the hard-working people in the world's most demanding industries, a "good enough" network isn't good enough. They need networks that meet their organization's exacting needs. RUCKUS® builds and delivers purpose-driven networks that perform in the tough environments of the industries we serve. Together with our trusted go-to-market partners, we empower our customers to deliver exceptional experiences to the guests, students, residents, citizens and employees who are counting on them.
There's no better time than this to join RUCKUS's growing Product Marketing team to be part of our AI/ML-driven wired, Wi-Fi, Cloud and IoT products and solutions. Show us your product marketing skills we will provide you with lots of opportunities to flex your muscles and grow at the same time.
Owned the end-to-end Product Marketing strategy and execution for a product or product line, going beyond utilizing existing assets to developing original positioning, messaging, go-to-market plans, and customer engagement strategies is key for this role.
How You Will Help Us Connect The World
+ Develop messaging and positioning for your products
+ Develop and execute go-to-market strategy and tactics
+ Employ and execute against product marketing best practices across the entire product lifecycle, from strategy (pre-launch), to execution (launch), to growth (post-launch)
+ Follow a comprehensive marketing launch process for your products
+ Create and update for your product area product and competitive collateral that is well-written, error-free and timely
+ Define and execute against an ongoing content plan to address all phases of the sales funnel and to enable sales and channel partners to sell more effectively
+ Establish and ensure consistent messaging across all content types for your products
+ Enable sales and channel partners by developing and deploying sales and channel enablement collateral
+ Publicly and effectively represent your products with analysts, press, partners, end customers and the public
+ Effectively coordinate with others in multiple organizations to contribute to the achievement of the above
+ Work closely with corporate and field marketing, you will further ensure successful awareness, consideration and purchase campaigns in all of their forms.
+ Act as a key spokesperson with industry analysts and media for your products
Required Qualifications
+ Proven ability to fulfill the above requirements for one or more IoT/OT, Wi-Fi, or cloud-managed networking products or product families
+ Demonstrated ability and established reputation for extraordinary written and oral communications
+ Demonstrated ability to speak effectively and convincingly in public settings
+ Demonstrated ability to effectively lead and coordinate with others outside of your immediate department
+ Demonstrated expertise in all facets of product marketing
+ Keen attention to details
+ "Glass is half full" attitude
+ Passion for and curiosity about IoT/OT, Wi-Fi, and cloud-managed networking technologies
+ Ability to travel domestic and international ~ 25%
+ Technical undergraduate degree and 8+ years of prior experience in any one or more of these - Product Marketing, Product Management, Technical Marketing, Pre-sales Engineering in any of the following: networking/cloud/security
+ Willingness to share publicly available work samples of various product marketing collateral
This role requires flexibility to work in U.S. time zones **on a need basis** , depending on business requirements.
**Job Segment:** Pre-Sales, Product Marketing, Marketing Manager, PLM, Field Marketing, Sales, Marketing, Management
Product Marketing Manager
Posted 1 day ago
Job Viewed
Job Description
**Product Marketing Manager**
**Job Title:** Product Marketing Manager, India
**Department:** ADP ESI Marketing
**Industry:** Human Capital Management Software and Services Solutions
**Language Skills:** English fluency
**Job Description**
ADP is a comprehensive provider of cloud-based human capital management (HCM) solutions that unite HR, payroll and time, and a global leader in business outsourcing services, analytics, and compliance expertise. India is an important contributor to ADP's global growth strategy.
As Product Marketing Manager for ADP India, you'll be a key member of our APAC Marketing team and play a critical role in ensuring the success of a company's products and services by developing and executing effective marketing strategies that drive product and services adoption and contribute to building brand equity, driving business value and revenue growth.
The successful candidate will demonstrate a strong combination of education, marketing expertise, product knowledge, communication skills, analytical skills, collaboration skills, creativity, and project management skills with a focus on Human Capital Management domain.
**What You'll Do:**
+ **Define the product positioning:** Based on the research, define the product's unique selling proposition (USP) and positioning in the market. Identify the key benefits and features of the product that resonate with the target audience.
+ **Develop messaging and content:** create compelling messaging that communicates the product's value proposition to the target audience. Develop content such as product videos, demos, whitepapers, and case studies that help educate and persuade potential customers.
+ **Collaborate with cross-functional teams:** work closely with product development, product managers, sales teams, and other stakeholders to ensure that the product messaging is consistent across all channels. Work closely with the sales team to create sales enablement materials and ensure that they are trained to effectively sell the product.
+ Work with Central marketing on translation and localization of global product related content and sales tools
+ **Launch and promote the product:** Create and execute go-to-market strategies to launch and promote the product including developing marketing campaigns, creating product collateral, and collaborating to events and webinars.
+ **Analyze and optimize:** Analyze performance of product marketing assets and use data insights to optimize future product marketing strategies. Monitor key performance indicators (KPIs) such as product adoption, revenue, and customer feedback to measure the success of the product marketing efforts.
+ Work with regional sales and customer success teams to identify customer use cases and capture these into compelling content including written case studies, blogs, customer win press releases and customer testimonials.
+ Evangelize ADP's value proposition with customers, partners, press and via social media and promote ADP's thought leadership and brands.
+ **Conduct market research:** deeply understand the market, competition, and target audience. Conduct market research to gather insights and data that inform product positioning and marketing strategies.
**Who You Are:**
+ A bachelor's degree in marketing, business, computer science or a related field, MBA or master's degree preferred.
+ Minimum 6-8 years of experience in product marketing and/ or product management in an enterprise B2B or SaaS environment. Experience in HCM or payroll considered an advantage.
+ **Marketing expertise:** an experienced product marketer with a strong understanding of product marketing principles and tactics, including market research, segmentation, positioning, messaging, and branding.
+ **Product knowledge:** deep understanding of a company's products or services, as well as the market and competition.
+ **Communication skills:** Excellent communication skills, both written and verbal. Strong analytical and synthesizing skills to translate technical content into compelling, value-based messages. Demonstrated ability to articulate a product value proposition and create compelling messaging that resonates with the target audience. Excellent presentation skills essential.
+ **Analytical skills:** highly skilled at analyzing data and making data-driven decisions. Deep comfort with metrics and KPIs, and able to use tools CRM, marketing automation and BI tools.
+ **Collaboration skills:** Work closely with cross-functional teams, including product development, product managers, sales teams, and designers. Ability to build strong relationships and communicate effectively with all stakeholders.
+ **Creativity:** be creative and innovative, constantly coming up with new and effective ways to promote the product and engage the target audience.
+ **Project management skills:** Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a high activity, dynamic environment. Penchant for delivering on time with high attention to detail and quality. Demonstrated ability to work individually on projects while collaborating with and supporting other team members.
+ **Behavioral characteristics:** intellectually curious, passionately persistent, resilient and tenacious - always learning and bravely tackling new challenges.
+ **Technical competencies:** Salesforce, Microsoft 365, Tableau, Google Analytics, Workfront, LinkedIn. Other MarTech, content creation or productivity tools are considered an advantage.
+ **Language skills:** English fluency required; other Asian language proficiency considered advantageous.
**Travel Needs:** Must be able to travel in the APAC region as well as in Europe and USA.
**A little about ADP:** We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition ( .
**Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP:** ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP's operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.
**Ethics at ADP:** ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click to learn more about ADP's culture and our full set of values.
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Product Marketing Manager
Posted 3 days ago
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Job Description
KRAs for Product Marketing Manager
1. Competitor-Driven Program Development
Quarterly SWOT Analysis:
Conduct detailed SWOT analyses of the top 5 competitors every quarter, focusing on feature differentiation and market positioning.
Competitive Intelligence:
Use SEMrush and other tools to refresh and update competitor data quarterly, ensuring up-to-date insights for strategic decisions.
2. Gap Identification & Product Updates
Gap Analysis:
Identify product gaps and opportunities based on competitor analysis and lead/customer feedback.
Quarterly Product Updates:
Deliver product update reports after every 5,000 leads generated, highlighting improvements and new features.
USP Discovery:
Find and articulate differentiated USPs (Unique Selling Propositions) and explore strategic tie-ups to enhance offerings.
3. Learner Persona Development & Segmentation
Persona Refresh:
Refresh learner personas biannually using surveys, CRM data, and market research.
Data Segmentation:
Segment customer and lead data based on updated personas for targeted marketing and product development.
Insight Sharing:
Share bi-annual persona and segmentation updates with the Product Management and Development (PMD) teams, ensuring alignment.
4. Program USP Identification & Positioning
USP Identification:
Identify and highlight unique benefits for each program, focusing on features that differentiate from Udemy, Skillshare, and other competitors.
Positioning:
Develop clear positioning statements for each program, emphasizing benefits and unique value to target segments.
5. Program Pipeline Management & Launch
Pipeline Creation:
Maintain a robust pipeline of at least 50 new programs in various stages of development.
Success Metrics:
Ensure that at least 3 out of every 4 launched programs achieve 30+ enrollments per quarter.
Program Readiness:
Have a minimum of 5 new programs ready for launch each quarter.
6. Cross-Functional Collaboration
Stakeholder Alignment:
Work closely with Product, Sales, Marketing, and Academic teams to ensure product-market fit and successful program launches.
Feedback Loops:
Establish regular feedback mechanisms with learners and internal teams to inform product improvements.
7. Market Research & Innovation
Continuous Research:
Stay updated on market trends, emerging technologies, and evolving customer needs to inform product innovation.
Idea Validation:
Validate new program ideas through rapid prototyping, pilot launches, and data-driven decision-making.
Summary
Strategic, data-driven product development
Market and competitor awareness
Customer-centric innovation
Robust program pipeline and successful launches
Strong cross-functional collaboration
Product Marketing Manager
Posted 3 days ago
Job Viewed
Job Description
We're Hiring: Product Marketing Manager (Semiconductor Industry)
Location: Pune
Experience: Minimum 4+ Years in Marketing
Work Mode: Work From Office – All 5 Days
We at Olive Green Consulting, currently hiring for Product Marketing Manager for one of our esteemed clients who is a leading name in the electronics industry, and play a key role in shaping product visibility, growth, and market success.
Are you a dynamic marketing professional with a strong background in active components and a passion for go-to-market strategy? Then this job opportunity is for you.
Role Overview:
As a Product Marketing Manager , you will drive the go-to-market strategy for our active component product lines (Renesas, NXP, ST Micro, Microchip, Nuvoton, etc.), collaborate with internal R&D, and partner with the national sales team to expand our customer base and market share across India.
Key Responsibilities:
- Own GTM strategies and marketing execution for semiconductor product lines.
- Identify, engage, and convert key players in the electronics space.
- Build strong technical and commercial customer relationships.
- Collaborate with global principals for technical marketing alignment.
- Coordinate with pre-sales, R&D, and application teams to understand customer needs and propose solutions.
- Represent the company at trade shows, conferences, and product demos.
- Meet revenue targets and manage business cycles with key principals.
Requirements:
- Bachelor’s in Electronics or Electrical Engineering (must).
- 4 to 8 years of experience in product marketing in the semiconductor/electronics domain.
- Experience working with or marketing Renesas, NXP, ST Micro, Microchip, or Nuvoton .
- Strong communication, negotiation, and customer engagement skills.
- Proficient in MS Excel, MS Office, and market research tools.
- Must be proactive, analytical, and team-oriented.
Interview Process:
- First Round – Virtual Interview
- Final Round – Face-to-Face (at Pune Office)
Interested or know someone great for the role?
Apply now or reach out to us at .
#ProductMarketing #Semiconductors #MarketingJobs #ElectronicsIndustry #NXP #STMicro #Renesas #PuneJobs #HiringNow #GoToMarket #ActiveComponents #MarketingLeadership
Product Marketing Manager
Posted 3 days ago
Job Viewed
Job Description
ADP is hiring Product Marketing Manager for Chennai location
ADP is a comprehensive provider of cloud-based human capital management (HCM) solutions that unite HR, payroll and time, and a global leader in business outsourcing services, analytics, and compliance expertise. India is an important contributor to ADP’s global growth strategy.
As Product Marketing Manager for ADP India, you’ll be a key member of our APAC Marketing team and play a critical role in ensuring the success of a company's products and services by developing and executing effective marketing strategies that drive product and services adoption and contribute to building brand equity, driving business value and revenue growth.
The successful candidate will demonstrate a strong combination of education, marketing expertise, product knowledge, communication skills, analytical skills, collaboration skills, creativity, and project management skills with a focus on Human Capital Management domain.
Roles & Responsibilities :
- Define the product positioning: Based on the research, define the product's unique selling proposition (USP) and positioning in the market. Identify the key benefits and features of the product that resonate with the target audience.
- Develop messaging and content: create compelling messaging that communicates the product's value proposition to the target audience. Develop content such as product videos, demos, whitepapers, and case studies that help educate and persuade potential customers.
- Collaborate with cross-functional teams: work closely with product development, product managers, sales teams, and other stakeholders to ensure that the product messaging is consistent across all channels. Work closely with the sales team to create sales enablement materials and ensure that they are trained to effectively sell the product.
- Work with Central marketing on translation and localization of global product related content and sales tools
- Launch and promote the product: Create and execute go-to-market strategies to launch and promote the product including developing marketing campaigns, creating product collateral, and collaborating to events and webinars.
- Analyze and optimize: Analyze performance of product marketing assets and use data insights to optimize future product marketing strategies. Monitor key performance indicators (KPIs) such as product adoption, revenue, and customer feedback to measure the success of the product marketing efforts.
- Work with regional sales and customer success teams to identify customer use cases and capture these into compelling content including written case studies, blogs, customer win press releases and customer testimonials.
- Evangelize ADP’s value proposition with customers, partners, press and via social media and promote ADP’s thought leadership and brands
- Conduct market research: deeply understand the market, competition, and target audience. Conduct market research to gather insights and data that inform product positioning and marketing strategies.
Desire Profile :
- A bachelor's degree in marketing, business, computer science or a related field, MBA or Master Degree preferred
- Minimum 6-10 years of experience in product marketing and/ or product management in an enterprise B2B or SaaS environment. Experience in HCM or payroll considered an advantage .
- Marketing expertise: an experienced product marketer with a strong understanding of product marketing principles and tactics, including market research, segmentation, positioning, messaging, and branding.
- Product knowledge: deep understanding of a company's products or services, as well as the market and competition.
- Communication skills: Excellent communication skills, both written and verbal. Strong analytical and synthesizing skills to translate technical content into compelling, value-based messages. Demonstrated ability to articulate a product value proposition and create compelling messaging that resonates with the target audience. Excellent presentation skills essential.
- Analytical skills: highly skilled at analyzing data and making data-driven decisions. Deep comfort with metrics and KPIs, and able to use tools CRM, marketing automation and BI tools.
- Collaboration skills: Work closely with cross-functional teams, including product development, product managers, sales teams, and designers. Ability to build strong relationships and communicate effectively with all stakeholders.
- Creativity: be creative and innovative, constantly coming up with new and effective ways to promote the product and engage the target audience.
- Project management skills: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a high activity, dynamic environment. Penchant for delivering on time with high attention to detail and quality. Demonstrated ability to work individually on projects while collaborating with and supporting other team members.
- Behavioral characteristics: intellectually curious, passionately persistent, resilient and tenacious - always learning and bravely tackling new challenges.
- Technical competencies: Salesforce, Microsoft 365, Tableau, Google Analytics, Workfront, LinkedIn. Other Martech, content creation or productivity tools considered an advantage.
- Language skills: English fluency required; other Asian language proficiency considered advantageous.
Note : This is an individual Contributor role.
Interested candidate, please share your update resume to
You will be contacted if your profile getting shortlisted in the screening process.