754 Employer Branding Manager jobs in Bengaluru

• Exciting Opportunity Alert

Were rolling out internship offers that come with a full-time opportunity right from the start

Yes, you read it right We're offering internships with a pre-confirmed full-time opportunity – no waiting, no guessing

• Duration: 4–6 months Internship
• Stipend during Internship: 10,000/month
• Location: On-field roles across cities
• Perks: Real-time exposure, mentoring, and direct path to a full-time role

Open in Sales, Operations and Monetization roles.

Position Overview:

We are seeking a highly motivated and experienced individual to join our team as a Lead- Brand Management at Titan. As the Lead- Brand Management, you will be responsible for developing and executing brand strategies for our jewellery brand, Tanishq. You will work closely with the marketing team to ensure the brand's message is consistent and resonates with our target audience. This is a full-time, permanent position based in Bengaluru, Karnataka, India.

Key Responsibilities:

• Develop and implement brand strategies for Tanishq, in line with the company's overall marketing objectives

• Conduct market research and analyze consumer trends to identify opportunities for brand growth

• Collaborate with cross-functional teams to develop and execute marketing campaigns and initiatives

• Monitor and analyze brand performance and make recommendations for improvements

• Manage the brand's budget and ensure all activities are within allocated resources

• Oversee the creation of brand collaterals, including advertising materials, packaging, and in-store displays

• Ensure brand consistency across all touchpoints, including digital and social media platforms

• Stay updated on industry trends and competitor activities to identify potential threats and opportunities for the brand

• Lead and mentor a team of brand managers and coordinators to ensure the brand's objectives are met

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field

• Minimum of 5 years of experience in brand management, preferably in the jewellery industry

• Proven track record of developing and executing successful brand strategies

• Strong understanding of market research and analysis techniques

• Excellent communication and interpersonal skills

• Ability to work in a fast-paced, dynamic environment

• Strong leadership and team management skills

• Proficient in Microsoft Office and other relevant software

Additional Parameters:

• Experience in the jewellery industry is preferred

• Knowledge of the Indian market and consumer behavior is a plus

• Willingness to travel as needed

If you are a passionate and results-driven individual with a strong background in brand management, we encourage you to apply for this exciting opportunity at Titan. Join our team and be a part of shaping the future of our iconic jewellery brand, Tanishq.

Work Experience

• Develop and implement effective brand strategies to enhance brand awareness and market presence.

• Conduct market research and analysis to identify market trends and consumer preferences.

• Collaborate with cross-functional teams to develop and execute marketing campaigns and initiatives.

• Monitor and evaluate the performance of brand campaigns and make necessary adjustments to ensure optimal results.

• Manage and maintain brand guidelines to ensure consistency across all marketing channels.

• Build and maintain strong relationships with key stakeholders, including internal teams and external partners.

• Stay up-to-date with industry trends and competitor activities to identify opportunities and challenges.

Brand Management Associate A3 (3-5yrs) –

Skillset - Pharma domain knowledge, Brand Strategy, Market Research, Competitive Intelligence, Customer Journey Mapping.

Job Requirements

Department: Sales and Marketing

Overview:

Titan, a leading company in the wearables industry, is seeking a highly motivated and experienced Manager-Brand Management to join our team in Bengaluru, Karnataka, India. The ideal candidate will have a strong background in sales and marketing, with a passion for brand management and a deep understanding of the wearables market.

This role will be responsible for the marketing communication plan and execution for the entire tech portfolio under the brand Titan and Fastrack.

The key responsibilities involve anchoring extensive research on consumer segments for SMART W&W category and devising brand strategy, liaising with key stakeholders including sales & VM team, pricing and performance monitoring of the products.

The segment will cover u2013 Tech portfolio of brand Titan, Fastrack & Zoop (including Wearable, Hearable, etc.)

Strategy development: Annual operating plan:

Provide the right inputs with regard to the annual operating budget, case mix, revenue, responsible for the consolidated product calendar encompassing the product & brand plan in line with the business strategy based on the market, consumer and previous trends.

Rejig the plan based on the approvals from the board and top management and cascade the same to the stakeholders.

Product Management: Go to Market Strategy:

Determine the Go to Market plan viz. branding, naming, collaterals, packaging, etc. of the developed product and ensure it is executed as per the strategy.

Liaison with the visual merchandising team for visual merchandising brief of VM team, review of the design concept and prototypes at various stages and ensure the installation as per the plan.

Ensure training to the entire ecosystem on the new launches.

Product Management: Portfolio Management:

Analyse the performance of newly introduced products and the existing product portfolio to optimize the inventory based on performance and potential.

Provide recommendations on the products basis the product performance for incremental product improvements and dropping of poor performing SKUs.

Provide inputs for the periodic modifications in the price of the products basis the market analysis, competitor analysis, inflation, product performance and business requirements.

Recommend discounting pricing mechanism in liaison with the sales team for the portfolio basis the product performance and business environment.

Recommend the inventory plan for various products and sign off of on the production plan aligned to the product calendar and business requirements.

Ensure that the inventory is available at the right time across channels as per the plan and undertake appropriate actions to ensure the same.

Product Management:Product Performance Monitoring:

Monitor the performance of the newly introduced products and the existing product portfolio for optimizing inventory.

Provide recommendations on the products basis the product performance for incremental product improvements and dropping of poor performing SKUs.

Provide inputs on the activation plans, ensure the execution of the plan to boost the sales especially for poor performing products.

Brand Management: Branding and Digital Marketing plan:

Define the band positioning among the target consumers and lead the briefing of the agencies (creative, media, digital, etc.) for developing the plan to achieve the brand objectives.

Evaluate the plan developed by the agencies and provide inputs to refine the plan to ensure the plan is robust to meet the envisaged objectives.

Finalize the plan, provide required approval post agreement on the budget and allocate the budget for each campaign.

Ensure the execution of the branding initiatives periodically as per the finalized plan and provide appropriate recommendations on the branding initiatives.

Brand Management: Performance Monitoring:

Monitor the performance of the branding initiatives / campaigns periodically and recommend necessary course corrections if mandated.

Review the evaluation of the vendors / agencies basis their performance and recommend appropriate actions.

Vendor Identification and management:

Finalize on the identified vendors basis their offerings, capabilities to partner with the firm.

Negotiate with the vendors on the rates within the recommended price range & empanel the vendors as per the recommended guidelines.

Periodically evaluate the vendor on the performance against the agreed statement of work for and determine contract renewal / continuation decisions.

Work Experience

Education: MBA from a premier institute preferably in marketing.

Experience: 5-8 years of experience in Marketing.

Skills:

Business savvy

Entrepreneurial drive

Nurture relationship

Influence for impact

Accountability

Believes in people

Curious

Passion for technology, categories and products

Marketing Services Group

Business Strategy

Product lifecycle

Project management

Sales Orientation

Knowledge in the technology product domain

Consumer research.

Unique Job Role

Lead Communications: Titan Watches

Function

Marketing

Reporting to

Head Marketing Titan

Business

Corporate

Grade

Date

---

Job Details

To manage the end to end communications on ATL, BTL, Digital and social media for Titan watches. Primary responsibility will be to interface with the media and creative agency and develop world class communication around the entire Titan Watches Portfolio 

External Interfaces

Internal Interfaces

Job Requirements

Education

Relevant Experience

Behavioural Skills

Knowledge

Process Contributions

Process Contribution

Process Outcome

Performance Measure

Branding and Digital Marketing plan

Brand plan execution & performance assessment 

Ensure the execution of the branding initiatives periodically as per the finalised plan

Provide appropriate recommendations on the branding initiatives to ensure the best presentation of the brand

Ensure the execution of the branding initiatives periodically as per the finalised plan

Provide appropriate recommendations on the branding initiatives to ensure the best presentation of the brand

Marketing : Partnering with Channel and Product Management: Product Performance Monitoring

Job Description

Unique Job Role Brand Manager - Zoya Function Marketing Reporting to Head- Marketing, Zoya

Business Corporate Level L6 Date

Job Details

Lead the Consumer understanding, Brand positioning, Collection Concepts, & Campaign management for Zoya

Establishing Zoya as the leading aspirational brand in the fine jewellery category. Thereby grow the consumer community

for the same through social media, PR Content ideation, creation and execution ,IP ideation, creation and execution for

brand, Brand Custodian - Brand roll out at touch points – creating guidelines, ensuring ,Retail collateral creation and support

Direct Marketing / Performance marketing creatives support, Identifying relevant platforms and channels for brand and

growing these platforms and channels, Identifying new agencies, partners maintaining relationships and negotiating costs

Customer insighting to bring in relevant inputs for business, Managing Brand Budgets

External Interfaces Internal Interfaces

• Customers

• Advertising agencies

• Brand Ambassadors

• Partners • Merchandising team • Retail team • Sales team • Design team • Visual merchandising team • Marketing services team • Ecommerce Team • BTL Team • Encircle team

Job Requirements

Education • MBA from a premiere college

Relevant Experience • 5-6 years of marketing or retail experience

Behavioural Skills • Thinks big • Business savvy • Entrepreneurial drive • Nurture relationship • Influence for impact • Ability to lead diverse team • Accountability • Believes in people • Curious • Is passionate about categories and products

Knowledge • Category knowledge will be an added advantage • Brand and communications knowledge • Latest trends in marketing and communications • Aptitude for numbers and data

Process Contributions

Process Contribution Process Outcome Performance Measure

Marketing : Brand Management : Market research & Operating Plan

1. Develop a robust Consumer / Category / Competition understanding

to craft a differentiated proposition for Zoya across diversified

consumer segments

2. Work closely with the agencies on the business plan for the year to

co-develop the marketing plans for the category aligned to the

business goals · Inputs for short to mid-term strategy · Marketing plan and calendar execution · Adherence to timelines · Adherence to guidelines · OTIF implementation of the marketing plans

3. Execute the plans for the year along with the agencies and find innovative ways to deliver on the brand task 4. Implement the marketing calendar with rigour and finesse on the approved budget

Marketing : Brand management : Campaign plan and execution

1. Create the branding brief for each campaign developed by the team

and execute with a network of partners (Creative, Digital, CRM,

Media, Research, Retail, VM and BTL teams internally and agencies

externally) on the brand plan based on the annual operating

calendar

2. Evaluate the creative plan and media plan developed by the

agencies and provide recommendations to ensure its alignment with

the brand and business requirements

· Marketing brief · Plan for the campaign · Achievement on business goals · Adherence to budget · Adherence to guidelines

Social Media Marketing Plan and execution

1. Working closely with the agencies to implement brand marketing

objectives in the online space .Evaluating the role of the digital medium

in every campaign & working with the brand team to arrive at best

possible solution.

2. Social Media : Find an expression of Zoya in all the networking sites

which will result in a big fan following , build a community of Zoya

women, drive engagement and customer acquisition Managing the

brand conversations and content on social communities like Face book,

Instagram , Pinterest , Linkedin etc.

3. Manage digital calendar and budgets for the same. Coordinating with

the relevant agencies, freelancers, people to ensure timely shoot of

content needed - manage post production of shoots and asset release

on time. · Marketing brief · Plan for the campaign · Achievement on business goals · Adherence to budget · Adherence to guidelines

Marketing : Brand Management : Performance Monitoring

1. Monitor the performance of the branding initiatives / campaigns

regularly and recommend necessary course corrections if mandated

2. Review the evaluation of the vendors / agencies basis their

performance and recommend appropriate actions · Performance evaluation of initiatives and vendors · Course correction · Performance against the statement of work · Achievement of targets

Marketing : Agency/Vendor management

1. Periodically evaluate the agencies/vendors on the performance

against the agreed statement of work

2. Work with the agencies and co-ordinate on overall campaign and

creative · Vendor performance management & action planning · Adherence to guidelines and timelines · Performance of vendors vis a vis the agreed SOW · Achievement of targets

What we are looking for

We are looking for a skilled and solutions-oriented candidate to lead our marketing & branding efforts.

He/ She will be responsible for crafting creative & compelling brand stories and strategies that deliver results.

Objectives/ KPIs

• B2B (Corporates) Lead Generation (Performance Marketing & Organic Channels).

• Engagement (for existing clients working alongside content and creative teams).

• Brand Building (Thought leadership content, Partnerships, Online reputation management and User community creation/ engagement).

Responsibilities

• Develop and implement effective growth strategies for the corporate business.

• Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets.

• Work with different marketing & communication teams to generate new ideas and strategies.

• Formulating lead generation strategy across all inbound and outbound channels, in alignment with business targets and budget.

• Working with the marketing and creative teams to execute the strategy and deliver results.

• Experiment and crack Linkedin for corporate lead generation.

Requirements

• 3+ years of prior experience in a similar role with a solid track record of success.

• Strong experience in B2B Lead Generation, Growth Hacking, Linkedin Marketing.

• Must be highly goal driven and work well in fast paced environments.

• Excellent communication & interpersonal skills.

• Adept at building relationships and liaising with multiple stakeholders.

Develop & maintain Co's brand identity across all platforms,(print, digital,etc)

Collaborate with architects, planners, and enggrs to design efficient and marketable layouts

Liaise with local authorities (DTCP, RERA,etc) for layout approvals and NOCs

Required Candidate profile

B.E. Civil Engg, Arch., Urban Planning, or related field. MBA is a plus.

real estate dev. with a focus on plotted layouts.

Strong knowledge of land laws, zoning regulations, RERA, DTCP, etc.

Job Description JOB DESCRIPTION:

1. Content Writing and Digital Marketing

· Interviewing Doctors and Consultants

· Creating content for press releases, by-line articles and keynote presentations, brochures, flyers, social media, websites, etc.

· Developing content and executing the website, actively involved in the hosting and updating of website.

· Developing and updating social media network (Facebook, LinkedIn, Twitter, Instagram, YouTube, etc.)

· Managing SEO and SEM activities

2. Strategizing

· Conceptualizing and developing various strategies and tactical plans for achieving targets.

· Responsible for developing media relations strategy, seeking high-level placements in print, broadcast and online media, digital marketing and PR.

· Designing and executing various camp activities and making proposals.

3. Promotional Activities.

· Working with various external Agencies for execution of promotional events.

· Planning and executing different campaigns for various marketing tools like outdoor advertising, SMS, social and digital media.

· Extending support to marketing team for promotional activities

· Conducting events which include Camps, patient education programs, CME, Social Gatherings, Various Clubs, community and Corporate activities.

4. Interdepartmental coordination

· Receiving the requirements in terms of branding from various departments, taking approvals and execution to fulfil the requirements.

5. Vendor Coordination

· Assisting the purchase in searching vendors for various inputs

· Coordinate with purchase

· Getting samples approved by management

· Supervision of process from the vendor side till job completion

6. Assisting the reporting manager for Branding and PR work as and when required.

SPECIAL INSTRUCTIONS:

· All the above mentioned work profile will be extensive to all the locations/branches.

· Travelling at least once in a week to the other location(s). Reimbursement of travelling expenses needs approval from Head – Branding.

Working hours might be extended depending on the work load or work from home might be given on off hours whenever required

Job Type: Full-time

Pay: ₹40, ₹50,000.00 per month

Benefits:

• Provident Fund

Work Location: In person