439 Focus Group jobs in India

About the Company:

Founded in 2019, Traya is one of India’s largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized diet plans, and more!

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions category.

Having raised institutional capital from marquee VCs like Fireside Ventures, Kae Capital, Whiteboard Capital, Traya has more than 2.5L+ customers, with a 93% success rate and 30% MoM growth over the past year.

Brand Vision & Philosophy:

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.

Role Overview:

As a Consumer Insights Manager, you will be the voice of our customers, ensuring that every business decision is backed by deep consumer understanding. You will work cross-functionally to uncover insights, solve business problems from the consumer lens, build internal research capabilities, leverage data to drive strategies, and contribute to new initiatives.

Key Responsibilities:

1. Problem Solving from a Consumer Lens

• Constantly monitoring user journey, Identify key consumer pain points and opportunities through research and analytics.
• Develop actionable insights that influence product development, marketing strategies, and customer experience improvements.
• Collaborate with teams across product, marketing, and growth to ensure a customer-first approach in decision-making.

2. Capability Building

• Establish and refine best practices for consumer research methodologies (qualitative and quantitative).
• Develop tools, frameworks, and processes to institutionalize consumer insight generation within the organization.
• Working with agencies (if necessary) to ensure research is completed on time with the right set of audience and with utmost quality
• Looking at various data sources and figuring out a way to harmonize them to generate actionable insights - this could be data of any source, hence identifying the right data source is also important

3. Data & Analytics

• Design and execute surveys, focus groups, and in-depth interviews to capture direct consumer feedback.
• User cohorting through intense data analysis exercise. Listening to call recordings / Calling customers to ensure activity is done for the right cohort.
• Leverage first-party data, social listening, and competitive intelligence to identify behavioral patterns and emerging trends.
• Synthesize data from multiple sources (NPS, customer reviews, purchase behavior, CRM) to generate holistic insights.

4. New Initiatives & Ad Hoc Projects

• Lead exploratory research projects to uncover unmet consumer needs and whitespace opportunities.
• Partner with leadership to test and validate new product concepts, marketing campaigns, and brand positioning strategies. Working closely with all consumer facing teams, particularly acquisition and retention
• Support ad hoc strategic initiatives requiring rapid insights and business recommendations.

Qualifications & Experience:

• 4-6 years of experience in consumer insights, market research, or analytics, preferably in a D2C, FMCG, or e-commerce environment.
• B.Tech/similar bachelor's degree. MBA is a plus
• Strong understanding of research methodologies, including surveys, focus groups, ethnographic studies, and behavioral analytics.
• Proficiency in data visualization and analytics tools (Excel, Google Analytics, Power BI, SQL, or similar).
• Ability to translate complex data into compelling narratives and strategic recommendations.
• Experience running independent consumer research projects including but not limited to U&A, Concept, Product, Pack design, Ad, & Lapsers
• Excellent communication, stakeholder management, and problem-solving skills.
• Experience working in a fast-paced, high-growth startup environment is a plus.

Role: Manager - ConsumerInsights

Function: Marketing

Organization : PCPB

Job Purpose

To ensure robust processes & methodologies in order to provide insights and solutions for business problems across multiple categories

Principal Accountabilities

·Design effective & efficient ways along with the agency partners to measure & track brand performance

·Work closely with brand team to drive execution of briefs and evaluate research designs from the agency

·Work closely with the brand team & leverage insights to drive business growth

·Identify new & effective ways of testing concepts, products & communication

·Evaluate & pilot new tools & agencies esp. in the digital space

·Leverage internal monitoring tools to derive insights

·Triangulate multiple data sets to identify trends and early indicators of brand/product performance

Operating Network

Internal

R&D

Consumer Insights Manager

PD Manager

Brand Managers

Finance Team

External

Market Research Agencies

Role Requirements / Specifications

MBA (Marketing) with minimum 4-5 years’ experience in qualitative/quantitative research. Should have significant knowledge on basic statistics

Knowledge & Skills

Business Understanding

Knowledge of market research methodology and tools

Basic knowledge of statistics

Knowledge of consumer understanding and behaviour

Skills

Analytical/Data interpretation skills; Interpersonal sensitivity/ people perception (ability to intuitively understand people and their needs) ; Influencing skills; Should be a great team player

Interview Competencies

Adaptability, Change Management, Emotional Stability & Maturity, Interpersonal and Relational Skills 

About the Role

We are seeking a dynamic and results-driven Manager/Senior Manager, Consumer Insights  to build and scale our insights function. As part of a fast-growing organization, you will lead end-to-end research initiatives, influence key business decisions, and drive meaningful impact. This role requires a strategic mindset, hands-on execution, and cross-functional collaboration to deliver actionable consumer insights.

Location: Govandi East

Key Responsibilities

• Lead & Develop Insights Function  – Build and drive a strategic roadmap of qualitative and quantitative research programs to support marketing and cross-functional teams.
li>End-to-End Research Execution  – Scope research initiatives with local and international business leaders, manage research design, oversee data collection and analysis, and ensure impactful outcomes. Marketing Performance & Business Reviews  – Deliver brand health tracking, campaign KPIs, and program effectiveness insights for weekly, monthly, and quarterly business reviews.
• strong>Brand Equity & Consumer Segmentation  – Leverage first-principle approaches and innovative methodologies to drive strategic thinking in brand positioning and market opportunity sizing.
• strong>Agile Research & Quick Feedback Loops  – Implement agile research techniques for rapid insights, enabling data-driven marketing and product decisions.
• Internal Consumer Insights Programs  – Measure the impact of brand, content, service, and product initiatives on key consumer metrics such as awareness, salience, and consideration.
• Agency & Vendor Management  – Develop and maintain relationships with external research partners to ensure high-quality, cost-efficient execution of research initiatives.
Market & Category Trend Analysis  – Identify emerging trends and translate them into actionable business insights for forecasting and strategic planning.
• strong>Data Synthesis & Commercial Insights  – Integrate external sources (e.g., Nielsen, Kantar) with internal sales data to uncover opportunities and enhance commercial decision-making.
• Strategic Stakeholder Collaboration  – Work closely with sales and marketing teams to transform insights into actionable strategies that drive business growth.
• strong>Primary vs. Secondary Research Decision-Making  – Assess when to conduct primary research versus leveraging secondary sources to optimize insights gathering.

Key Skills & Qualifications

• + years of experience in market research, consumer insights, or a related field  (preferably in a consumer-driven industry).
• trong analytical mindset  with expertise in data interpretation, trend analysis, and storytelling through insights .
• Excel  (macros, pivot tables, charts) and experience in dashboard creation .
Understanding of digital marketing  and its impact on consumer behavior (a plus).
• take ownership of initiatives  and drive them to completion.
< i>Experience working in fast-paced or smaller teams  is an advantage. < i>Background in research agencies  is a plus. < i>Excellent communication skills , with the ability to present insights in a clear, compelling manner  to stakeholders.