8,601 Freelance Marketers jobs in India

Job Description

Qualifications and Skills

• Must have proficiency in digital advertising (Mandatory skill) to drive online presence and brand engagement.
• Proven experience in data analysis to interpret marketing metrics and inform strategic decision-making processes.
• Strong skills in conversion rate optimization with a focus on improving customer engagement and driving sales outcomes.
• Expertise in search engine optimization (SEO) to enhance organic search visibility and attract highly qualified traffic.
• Sound knowledge in search engine marketing (SEM) ensuring effective keyword strategies and competitive presence.
• Adept in A/B testing for refining and optimizing marketing approaches through test-driven strategies and feedback.
• Experience with marketing analytics tools to measure and report on the performance of marketing campaigns effectively.
• Ability in ROI tracking to assess financial impacts of marketing initiatives and inform future budgeting.

Roles and Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Conduct in-depth data analysis to assess performance and optimize marketing efforts across various channels.
• Drive traffic and lead generation through effective SEO and SEM strategies in designated markets.
• Plan, execute, and analyze A/B testing scenarios to improve campaign performance and conversion rates.
• Collaborate with cross-functional teams to create impactful campaigns that enhance brand visibility and engagement.
• Monitor marketing trends and industry best practices to ensure innovative and effective marketing solutions.
• Track and report on ROI, providing actionable insights to optimize future campaigns and budgeting efforts.
• Manage and optimize digital advertising campaigns to maximize reach and effectiveness within the target audience.

• Developing and executing a content marketing strategy aligned with business goals.
• Creating high-quality, engaging content for blogs, social media, websites, and email campaigns.
• Optimizing content for search engines (SEO) to improve visibility and reach.
• Managing social media channels and fostering community engagement.
• Collaborating with design and marketing teams to produce visually appealing content.
• Analyzing content performance using analytics tools and providing insights for improvement.
• Staying updated on content marketing trends, SEO best practices, and digital marketing technologies.
• Proofreading and editing content to ensure accuracy and adherence to brand guidelines.
• Identifying opportunities for content repurposing and distribution.
• Measuring the effectiveness of content campaigns through key performance indicators (KPIs).

About us
Polaris School of Technology, an initiative by Classplus, is a new-age tech school on a mission to build India's tech powerhouse, one skilful mind at a time. Our 4-year Integrated B.Tech programme features an industry-first curriculum, taught by industry mentors and focused on project-based learning. Located in the Wipro IT Park at the heart of India's Silicon Valley - Bengaluru. Our Supporters and Advisors include renowned figures like Sourav Ganguly, Kunal Shah (Founder, Cred), Sriharsha Majety (Co-founder, Swiggy), Alvin Tse (ex-Xiaomi President of India), and Deborrah Quazzo (Managing Partner, GSV Ventures). We are super excited to have new folks on board who can help us expand the universe of PST. Do you think you have what it takes to help us achieve this? Find out below!

What will you do:
● As a Content Marketer, you’ll be the “Voice of Polaris” and contribute to the brand voice development for PST.
● Setting the tone for fun, high-energy, and effective internal messaging that keeps our team excited and aligned.
● Crafting print content that doesn’t just inform but leaves a lasting impact.
● Writing compelling scripts that bring our brand’s story to life, keeping our audience glued till the last second.
● Writing engaging, scroll-stopping copy for our social media that sparks conversations and gets people hooked. This is a massive plus.
● You’ll be our go-to person for literally anything and everything, like Blogs, Social Media Copies, Opinion Pieces, Media Responses, Internal Communications, and other proactive and reactive communications.

You should apply, if you:
● Identify as a ‘Startup enthusiast’: Live and breathe the startup culture and lingo and reflect that on social media.
● Have a 360 degree view: Have the capacity to think laterally and to think visually, and can imagine an audience’s reaction to a message.
● Call a spade, a spade: Have an eye for well-crafted pieces of communication and can’t stand a bad one, is extremely analytical and can also pin-point what makes it good or bad.
● Bring your A-game: Can plan ahead of time, preempt blockers, and manage dozens of tasks. 
● Are a budding leader: Are completely self-driven, highly resourceful, and a problem solver.
● Tech & AI-pro: It is a plus, if you are a pro with Dall-e, Midjourney and other AI tools that would facilitate content creation. Prior tech background, will help you in the journey.

Being Part of the Clan
At Polaris, you’re not an “employee” but a part of our “Clan”. So, you can forget about being bound by the clock as long as you’re crushing it workwise . Add to that some passionate people working with and around you, and what you get is the perfect work vibe you’ve been looking for! It doesn’t matter how long your journey has been or your position in the hierarchy (we don’t do Sirs and Ma’ams); you’ll be heard, appreciated, and rewarded. One can say, we have a special place in our hearts for the Doers! Are you a go-getter with the chops to nail what you do? Then this is the place for you.