29,316 Freelance Marketing jobs in India

Roles & Responsibilities:

Responsibilities:

• Execute a comprehensive content strategy that aligns with our marketing goals and brand voice.
• Create high-quality, engaging long-form content such as blogs, e-books, whitepapers, case studies,and more.
• Produce compelling short-form content for various channels, including booth banners, LinkedIn ad  copy, pitch decks, email campaigns, and social media posts.
• Collaborate with cross-functional teams to gather insights and create content that resonates with our target audience.
• Optimize content for SEO to increase organic traffic and improve search engine rankings.
• Analyze content performance metrics and adjust strategies to improve engagement and conversion rates.
• Stay up-to-date with industry trends and best practices to ensure our content remains relevant and impactful.

Qualifications:

• 4-6 years of experience in content marketing within a B2B SaaS environment.
• Proven track record of creating high-quality long-form and short-form content.
• Strong understanding of SEO principles and best practices.
• Excellent writing, editing, and proofreading skills.
• Ability to work independently and manage multiple projects simultaneously.
• Proficiency in CRM & marketing automation tools.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Behavioral Traits:

• Adaptability: Ability to thrive in a fast-paced, ever-changing environment.
• Creativity: Innovative thinker who can develop unique content ideas and solutions.
• Collaboration: Strong team player with excellent interpersonal skills.
• Attention to Detail: Meticulous and thorough in content creation and editing.
• Time Management: Efficient in managing deadlines and prioritizing tasks.
• Proactivity: Self-starter who takes initiative and drives projects forward

Company Overview

TeachEdison is an innovative Education Technology company focused on creating high-performance software for educators. With our flagship product, EdisonOS, we aim to revolutionize knowledge commerce. Based in Bangalore, our small yet dynamic team is dedicated to advancing the fields of software development and education technology.

Job Overview

We are seeking a Junior Content Marketing Specialist based in Coimbatore to join our dedicated team. As a full-time employee, you will be key in enhancing our brand's visibility and engagement through effective content strategies. With a work experience requirement of 1 to 3 years, you will support our marketing efforts with compelling content and innovative marketing approaches.

Qualifications and Skills

• Proficiency in copywriting to craft clear and compelling messages that reflect the brand's voice (Mandatory skill).
• Experience in content creation to develop engaging and informative material for diverse platforms (Mandatory skill).
• Ability to implement strong brand messaging strategies to ensure consistent communication (Mandatory skill).
• Knowledge and expertise in Blogging to create and manage blogs that support brand strategies.
• Experience in editorial strategy to guide content development and ensure alignment with brand objectives.
• Competence in social media management to boost the companys online presence and engagement.
• Strong research skills to gather insights that inform and enhance content marketing strategies.
• Collaborative spirit to work effectively within a team and communicate effectively with various stakeholders.

Roles and Responsibilities

• Develop and execute content marketing strategies that increase audience engagement and brand loyalty.
• Create and manage high-quality content across multiple platforms, including blogs, social media, and other digital channels.
• Ensure all content aligns with TeachEdison's brand voice, style, and values.
• Collaborate with internal teams to produce powerful content that meets organizational objectives.
• Monitor and analyze the effectiveness of content marketing initiatives and optimize strategies based on insights.
• Stay up-to-date with industry trends and best practices in content marketing and apply this knowledge to foster innovation.
• Assist in managing content calendars and ensure timely and effective execution of content plans.
• Work closely with the marketing and design teams to create visually appealing and informative content.

Company Overview

TeachEdison is an innovative Education Technology company focused on creating high-performance software for educators. With our flagship product, EdisonOS, we aim to revolutionize knowledge commerce. Based in Bangalore, our small yet dynamic team is dedicated to advancing the fields of software development and education technology.

Job Overview

We are seeking a Junior Content Marketing Specialist based in Coimbatore to join our dedicated team. As a full-time employee, you will be key in enhancing our brand's visibility and engagement through effective content strategies. With a work experience requirement of 1 to 3 years, you will support our marketing efforts with compelling content and innovative marketing approaches.

Qualifications and Skills

• Proficiency in copywriting to craft clear and compelling messages that reflect the brand's voice (Mandatory skill).
• Experience in content creation to develop engaging and informative material for diverse platforms (Mandatory skill).
• Ability to implement strong brand messaging strategies to ensure consistent communication (Mandatory skill).
• Knowledge and expertise in Blogging to create and manage blogs that support brand strategies.
• Experience in editorial strategy to guide content development and ensure alignment with brand objectives.
• Competence in social media management to boost the companys online presence and engagement.
• Strong research skills to gather insights that inform and enhance content marketing strategies.
• Collaborative spirit to work effectively within a team and communicate effectively with various stakeholders.

Roles and Responsibilities

• Develop and execute content marketing strategies that increase audience engagement and brand loyalty.
• Create and manage high-quality content across multiple platforms, including blogs, social media, and other digital channels.
• Ensure all content aligns with TeachEdison's brand voice, style, and values.
• Collaborate with internal teams to produce powerful content that meets organizational objectives.
• Monitor and analyze the effectiveness of content marketing initiatives and optimize strategies based on insights.
• Stay up-to-date with industry trends and best practices in content marketing and apply this knowledge to foster innovation.
• Assist in managing content calendars and ensure timely and effective execution of content plans.
• Work closely with the marketing and design teams to create visually appealing and informative content.

Role & responsibilities

1. Develop & Align Marketing Plans:

• Work closely with Functional Leadership to formulate monthly/quarterly Marketing plans that are directly linked to Clinic Revenue, Clinician Success, and Services Business goals.
• Collaborate with Category teams to tailor these plans, ensuring alignment with their specific Key Result Areas (KRAs).
• Actively engage with Clinic Managers, Clinician Success, and Clinical Programs teams to understand their monthly/quarterly requirements and incorporate them into the overall marketing plan.
• Content management - developing and implementing the overall content strategy.

2. Clinic Visibility:

• Work with Functional Leadership to brief the Media agency (both offline and online) on strategies to drive Clinic Visibility.
• Own the implementation, tracking, optimization, and refreshing of these campaigns as needed.

3. Clinician Visibility:

• Collaborate with Clinician Marketing POC to develop a comprehensive content calendar that enhances Clinician visibility.
• Facilitate the execution of this calendar through the agency and provide ongoing support to the Clinician Marketing POC for implementation.

4. Service Growth & Revenue:

• Analyse Clinic Database to identify service cohorts with high potential for upselling and cross-selling opportunities (offline and online) along with Category teams
• Develop and implement targeted marketing campaigns to drive adoption of these services in the most innovative ways
• Defining and designing Drip Campaigns for promoting services in collaboration with category and Digital team.

5. Campaign Management & Execution:

• Integrated Campaign Planning: Support Category /Business teams in planning impactful marketing campaigns across various channels (digital, traditional, experiential) targeting Clinicians, and Consumers, members and Non-Members, and those who have never interacted with Narayana before.
• Cross-functional Collaboration: Work closely with agency, and media specialists (in-house and external) to define detailed execution plans for each campaign, including key performance indicators (KPIs).
• Creative & Efficient Execution: Motivate and guide Agencies/In-house design team to develop creative and cost-effective solutions within defined timelines.

6. Data-Driven Optimization & Reporting

• Track Media Metrics and Footfalls in clinics/ Volume and revenue to align with Marketing initiatives.
• Leverage data and analytics to track campaign performance, measure ROI, and identify areas for optimization.
• Generate regular reports on campaign performance and present findings to key stakeholders.
• Ensure accountability for marketing spend by demonstrating the return on investment for all marketing activities.

7.Innovation & Collaboration:

• Continuously explore and implement innovative marketing strategies in collaboration with Category/ Functional Lead/ Agency.
• Prioritize stakeholder satisfaction by actively seeking and incorporating feedback into marketing plans and execution.

What is the profile of the person who will be successful in this role

The ideal candidate should be/have a/an

• 4-10 years of marketing campaign experience (budget, concept, planning, execution, integration, reporting)
• Have a keen sense of aesthetics and an eye for detail.
• Collaborative with effective communication skills, both verbal and written.
• Entrepreneurial and problem-solving mentality.
• Should be agile, innovative, and open to an ever-evolving environment.
• Creative thinker with an ability to think from the customers point of view and need.
• Proven expertise in marketing campaign management and technologies, how to tailor activations to your audiences, and what approaches work best to meet specific marketing or business goals.
• Ability to work with minimal supervision.
• Strong sense of integrity.
• Strong time management skills with the ability to multitask and prioritize in a constantly evolving environment.
• Required Language: Fluent written and spoken English, Kannada, Hindi, and other Indian languages are a plus.
• Visit to Clinics on a weekly basis will be a mandatory requirement.
• Preferred Education: MBA from Tier 1, with a strong background in Marketing.

Key Responsibilities:

1. Thought Leadership Strategy:

• Develop and execute a robust thought leadership content strategy to position the brand as an authority in the technology space.
• Collaborate with internal teams, executives, and industry experts to create high-value content such as white papers, case studies, webinars, blogs, and reports.
• Identify emerging industry trends and craft timely, insightful content that resonates with B2B audiences.

1. Technology Understanding:

• Leverage a strong understanding of technology trends, innovations, and business applications to align marketing efforts with industry advancements.
• Partner with product and technical teams to translate complex technical concepts into digestible, compelling marketing narratives.

1. Content Marketing & Amplification:

• Develop multi-channel campaigns to distribute thought leadership content effectively, ensuring engagement across LinkedIn, email, website, and partner platforms.
• Optimize content for search (SEO) and leverage analytics to measure and refine content performance.

1. Sales Enablement:

• Align thought leadership initiatives with sales strategies to support lead generation, nurture campaigns, and account-based marketing (ABM).
• Equip sales teams with high-impact collateral and talking points that reflect the brand's thought leadership narrative.

1. Stakeholder Collaboration:

• Build and maintain relationships with industry influencers, partners, and customers to co-create meaningful content and campaigns.
• Represent the brand at key industry events, webinars, and roundtables, both online and offline.

Required Skills and Experience:

1. B2B Marketing Expertise:

• Proven experience in B2B marketing, with a focus on content strategy and demand generation.
• Deep understanding of buyer personas, B2B sales cycles, and metrics-driven marketing.

1. Technology Acumen:

• Strong grasp of technology trends, product ecosystems, and innovations in relevant industries.
• Ability to distill complex technical concepts into clear, actionable marketing strategies.

1. Content Leadership:

• Exceptional storytelling and writing skills, with a portfolio showcasing thought leadership pieces.
• Experience in creating high-quality content tailored to C-suite and decision-makers.

1. Strategic Thinking & Execution:

• Proven ability to align marketing strategies with business goals and drive measurable outcomes.
• Proficiency in leveraging data analytics tools to assess campaign performance and ROI.

1. Collaboration & Influence:

• Strong interpersonal and communication skills, with experience managing cross-functional teams.
• Ability to work with technical teams, sales, and external agencies to deliver cohesive strategies.