163 Go To Market Strategy jobs in India

• Develop and implement annual and long-term brand strategies, including positioning, messaging, and go-to-market plans for assigned FMCG brands.
• Conduct thorough market research and consumer analysis to identify key trends, unmet needs, and opportunities for brand differentiation.
• Translate consumer insights into actionable marketing initiatives and product development strategies.
• Manage the brand's P&L, setting targets for volume, market share, and profitability, and driving initiatives to achieve them.
• Lead cross-functional teams, including sales, product development, advertising agencies, and digital marketing, to ensure integrated brand execution.
• Oversee the development and execution of integrated marketing campaigns across various channels (digital, ATL, BTL).
• Manage brand budgets effectively, optimizing spend for maximum ROI.
• Monitor competitor activities and market dynamics, recommending strategic adjustments as needed.
• Develop and present compelling business cases and brand plans to senior leadership.
• Ensure brand consistency and integrity across all consumer touchpoints.
• Lead innovation pipeline development for new products and line extensions.

• MBA or Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 7 years of progressive experience in brand management, preferably within the FMCG sector.
• Proven track record of successfully launching and growing consumer brands.
• Deep understanding of consumer insights, market segmentation, and brand positioning.
• Strong analytical skills with the ability to interpret complex data and translate it into strategic actions.
• Excellent project management and cross-functional team leadership skills.
• Proficiency in digital marketing strategies and execution.
• Outstanding communication, presentation, and negotiation skills.
• Ability to work independently and thrive in a remote, fast-paced environment.
• Demonstrated experience in managing P&Ls and driving profitable growth.
• Creativity and a passion for understanding and connecting with consumers.

• Develop and implement annual brand plans, including marketing objectives, strategies, and budgets.
• Conduct in-depth market analysis, consumer insights research, and competitive intelligence gathering.
• Define product positioning, value propositions, and key messaging for target audiences.
• Oversee the development and execution of integrated marketing campaigns across ATL, BTL, and digital channels.
• Collaborate with product development teams on new product launches and line extensions.
• Manage brand P&L, monitor sales performance, and identify opportunities for growth.
• Lead and motivate cross-functional teams (sales, marketing, R&D, supply chain) to ensure cohesive brand execution.
• Manage agency relationships (advertising, PR, digital) to deliver best-in-class creative and execution.
• Analyze brand performance metrics and provide regular reports and recommendations to senior management.
• Stay abreast of industry trends, consumer behavior shifts, and emerging market opportunities.

• Develop and implement innovative brand strategies for FMCG products to drive market share and revenue growth.
• Conduct in-depth market research, consumer analysis, and competitive landscape assessments.
• Define product positioning, messaging, and branding guidelines.
• Plan and execute integrated marketing campaigns across various channels (advertising, digital, PR, in-store).
• Manage the brand's P&L, ensuring profitability and effective budget allocation.
• Lead new product development initiatives from concept to launch.
• Collaborate with sales teams to ensure effective go-to-market strategies and support.
• Work with advertising and creative agencies to develop compelling marketing materials.
• Monitor brand performance metrics, sales data, and market trends.
• Identify opportunities for brand innovation and expansion into new markets or categories.
• Manage relationships with external partners and vendors.
• Stay abreast of industry trends, consumer behavior shifts, and emerging technologies in FMCG marketing.
• Ensure brand consistency across all consumer touchpoints.
• Develop and deliver compelling presentations on brand strategies and performance.
• Foster a strong understanding of the brand within the organization.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 6 years of progressive experience in brand management within the FMCG sector.
• Proven success in developing and executing strategic brand plans and marketing campaigns.
• Deep understanding of FMCG consumer behavior, market dynamics, and distribution channels.
• Experience in P&L management and budget forecasting.
• Strong analytical skills with the ability to interpret sales data and market research.
• Excellent communication, presentation, and interpersonal skills.
• Demonstrated ability to lead cross-functional teams and manage projects effectively.
• Experience with digital marketing, social media strategy, and e-commerce is highly desirable.
• Creativity and a passion for building strong consumer brands.
• Proficiency in market analysis tools and software.

At Mayfair Housing , we are entering an exciting phase of growth, expanding our footprint across Mumbai’s evolving real estate landscape. To strengthen our strategic core, we are seeking a seasoned professional from the Real Estate industry who can shape the future direction of our products, brands, and customer strategies. This role goes beyond traditional research or marketing—it is about integrating market intelligence, consumer insights, design thinking, and strategic foresight to influence every business decision. The individual will act as a strategic advisor to leadership, driving informed decisions around product concept, pricing, design relevance, branding, and customer segmentation to ensure each development resonates deeply with the market and delivers sustained velocity.

Key Responsibilities

Strategic Product Planning & Positioning.

• Define and refine product strategies aligned with organizational growth goals and market realities.
• Partner with design, architectural, and project teams to ensure product configurations, amenities, and unit mix reflect consumer needs and competitive differentiation.
• Position each product uniquely within its sub-market to ensure strong customer resonance and absorption.

Pricing Strategy & Commercial Intelligence.

• Develop robust pricing frameworks considering demand elasticity, competitor pricing, project lifecycle, and brand perception.
• Monitor market trends, absorption velocity, and customer buying patterns to suggest pricing revisions and incentive strategies.
• Partner with sales teams to co-create pricing playbooks that balance profitability and market competitiveness.

Market Research & Competitive Analysis.

• Lead continuous and in-depth research on market trends, customer expectations, and emerging lifestyle patterns.
• Create a structured intelligence system capturing micro-market movements, new launches, absorption rates, and developer strategies.
• Evaluate competitor products from design, specification, pricing, and brand perspectives to identify differentiators for Mayfair.

Brand Positioning & Communication Strategy.

• Translate insights into compelling brand narratives and product communication themes.

Collaborate with the marketing and brand teams to ensure consistent storytelling across digital, on-ground, and customer touchpoints

• Drive thought leadership initiatives, enhancing Mayfair’s brand equity and emotional connect with customers.

Customer Segmentation & Behavioural Insights.

• Define and segment customer personas for each product typology and price band.
• Map buyer journeys, triggers, and barriers to optimize communication and sales strategies.
• Use data-driven insights to personalize customer engagement and elevate customer experience.

Business Analytics & Performance Review.

• Build dashboards and analytics frameworks for leadership to monitor project performance, lead velocity, and ROI metrics.
• Evaluate campaign performance, product absorption, and customer feedback to refine ongoing strategies.
• Act as a bridge between data and decision-making—translating analytics into actionable business moves.

Strategic Advisory & Cross-Functional Collaboration.

• Work closely with the Chairman’s and Managing Directors’ office to drive alignment between strategy and execution.
• Partner with Design, Sales, Finance, and Marketing teams to ensure end-to-end consistency in market approach.
• Advise leadership on emerging market opportunities, risks, and consumer shifts impacting long-term planning.

Key Performance Indicator.

• Product absorption vs. targets.
• Pricing realization vs. planned benchmarks.
• Competitive intelligence quality and utilization.
• Brand recall, engagement, and campaign reach.
• Conversion rate by customer segment and typology.
• Timeliness and accuracy of dashboards & analytics reports.
• Strategic initiative success and cross-functional alignment.
• ROI on marketing and pricing interventions.
• Lead velocity and sales cycle reduction.
• Customer satisfaction and feedback scores.

Qualification.

• MBA / Postgraduate in Marketing, Strategy, or Real Estate Management from a reputed institute.

Knowledge.

• Real estate market trends (macro & micro).
• Product development and lifecycle strategy.
• Consumer behaviour and buyer psychology.
• Pricing frameworks and elasticity modelling.
• Competitor benchmarking (design, specs, pricing).
• Brand architecture and narrative strategy.

Skills.

• Strategic product planning and market positioning.
• Price modelling and scenario analysis.
• Quantitative and qualitative market research.
• Customer journey mapping and persona definition.
• Brand storytelling and communication design.

Experience.

• 10–15 years in strategy, product planning, consulting, or market intelligence within the real estate or allied consumer sectors.

Key Behavioural Competencies.

• Strategic foresight and long-term thinking.
• Customer-centric mindset and empathy.
• Analytical rigor and attention to detail.
• Commercial and financial acumen.
• Agility in dynamic market conditions.
• High ownership and accountability.
• Influencing without authority.
• Collaborative approach and cross-team integration.
• Creativity and innovation in solutioning.

Roles and Responsibilities:

1. Strategic Product Planning & Positioning

• Define and refine product strategies aligned with organizational growth goals and market realities.

• Partner with design, architectural, and project teams to ensure product configurations, amenities, and unit mix reflect consumer needs and competitive differentiation.

• Position each product uniquely within its sub-market to ensure strong customer resonance and absorption.

2. Pricing Strategy & Commercial Intelligence

• Develop robust pricing frameworks considering demand elasticity, competitor pricing, project lifecycle, and brand perception.

• Monitor market trends, absorption velocity, and customer buying patterns to suggest pricing revisions and incentive strategies.

• Partner with sales teams to co-create pricing playbooks that balance profitability and market competitiveness.

3. Market Research & Competitive Analysis

• Lead continuous and in-depth research on market trends, customer expectations, and emerging lifestyle patterns.

• Create a structured intelligence system capturing micro-market movements, new launches, absorption rates, and developer strategies.

• Evaluate competitor products from design, specification, pricing, and brand perspectives to identify differentiators for Mayfair.

4. Brand Positioning & Communication Strategy

• Translate insights into compelling brand narratives and product communication themes.

• Collaborate with the marketing and brand teams to ensure consistent storytelling across digital, on-ground, and customer touchpoints.

• Drive thought leadership initiatives, enhancing Mayfair’s brand equity and emotional connect with customers.

5. Customer Segmentation & Behavioural Insights

• Define and segment customer personas for each product typology and price band.

• Map buyer journeys, triggers, and barriers to optimize communication and sales strategies.

• Use data-driven insights to personalize customer engagement and elevate customer experience.

6. Business Analytics & Performance Review

• Build dashboards and analytics frameworks for leadership to monitor project performance, lead velocity, and ROI metrics.

• Evaluate campaign performance, product absorption, and customer feedback to refine ongoing strategies.

• Act as a bridge between data and decision-making—translating analytics into actionable business moves.

7. Strategic Advisory & Cross-Functional Collaboration

• Work closely with the Chairman’s and Managing Directors’ office to drive alignment between strategy and execution.

• Partner with Design, Sales, Finance, and Marketing teams to ensure end-to-end consistency in market approach.

• Advise leadership on emerging market opportunities, risks, and consumer shifts impacting long-term planning.