343 Go To Market Strategy jobs in India

Position: Market Strategy & Development Intern

Responsibilities:

• Conduct market and product research to identify trends & opportunities

• Support marketing campaigns, lead generation, and strategy execution

• Analyze competitor activities and provide actionable insights

• Assist in social media & influencer marketing initiatives

• Prepare reports and presentations for business growth

Requirements:

• Excellent communication & research skills

• Knowledge of ChatGPT, Gemini, Perplexity

• Understanding of e-commerce & market trends

• Awareness of digital & influencer marketing

• Strong analytical mindset and problem-solving skills

Eligibility: BBA/BBM/BMS/B.Com | 0–2 years experience

Product Marketing & Creative Lead (GTM + Conversion Focus)

Core Mandate

Lead the creative engine and product marketing strategy for Imarticus's flagship programs and center-led initiatives ensuring every learner touchpoint (ads, landing pages, collaterals, events) is on-brand, conversion-focused, and impactful.

Product Marketing & GTM

• Define positioning, messaging, and launch playbooks for new programs and initiatives.
• Translate product features into learner-centric stories: outcomes, alumni success, faculty credibility.
• Lead program GTMs: from launch assets and videos to sales collaterals and PR hooks.
• Partner with product and program teams to spot differentiators and craft narratives.

Creative & Content Leadership

• Lead the internal creative squad (designer, video editor, copywriter) - ensuring briefs are sharp, timelines are respected, and outputs meet brand standards.
• Be the quality gatekeeper for all marketing assets: ads, videos, brochures, landing pages, event collaterals.
• Maintain a central asset library for sales and regional teams to access and reuse.
• Set up processes for creative production: briefing formats, review cycles, feedback loops, and version control.
• Drive a data-informed creative culture: link CTR, engagement, and conversion data back to creative decisions.

Mid-Funnel & Conversion Optimisation

• Own CTR and CVR uplift across paid creatives, video ads, and landing pages.
• Run structured A/B tests on messaging, design, and formats.
• Collaborate with performance team on TOFU -> MOFU handoff quality.
• Build persona-driven variations of messaging and creatives (student, working professional, career switcher).

Cross-Functional Coordination

• Work with sales to build playbooks, battle cards, and objection-handling decks.
• Coordinate with regional/center teams for on-ground activations and localised assets.
• Ensure alignment with program, product, and business owners so GTMs are cohesive.

Research & Insights

• Run competitor benchmarking on creative + positioning.
• Track learner feedback + counsellor inputs to refine content and collaterals.
• Use GA4, CRM, and campaign dashboards to track funnel performance.

Qualifications & Skills

• 3+ years in creative-led product marketing / campaign management.
• Strong creative sensibility (able to critique ads, videos, copy and push for better).
• Hands-on with mid-funnel optimisation (ad CTR, LP CVR).
• Excellent project management: juggling multiple briefs, deadlines, vendors.
• Effective communicator and stakeholder manager.

What Success Looks Like

• Creative team runs like a studio: predictable, high-quality, and on-time.
• Ad CTRs and LP CVRs improve within first 3–6 months through testing.
• GTM campaigns land with clarity, speed, and impact.
• Sales team adoption of collaterals increases.
• Brand output across ATL/BTL feels consistent and premium.

Company Description

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Role Description

This is a full-time on-site role for a Director of Market Strategy located in the Greater Kolkata area. The Director of Market Strategy will be responsible for conducting market analysis, developing and implementing strategic plans, and performing comprehensive market research. Additionally, the role involves analyzing sales data, identifying market trends, and proposing strategies to enhance market presence and drive business growth.

Qualifications

• Skills in Market Analysis, Market Research, and Analytical Skills
• Experience in Strategic Planning and Sales
• Strong leadership and team management abilities
• Excellent communication and presentation skills
• Proficiency in using data analytics and market research tools
• Ability to think critically and make data-driven decisions
• Relevant experience in the industry is advantageous
• Bachelor's or Master's degree in Business Administration, Marketing, or a related field

Position: Market Strategy & Development Intern

Responsibilities

Conduct market and product research to identify emerging trends and growth

opportunities.

Support the planning and execution of marketing campaigns, lead generation

activities, and strategic initiatives.

Analyze competitor activities and deliver actionable insights to strengthen

market positioning.

Assist in social media and influencer marketing efforts to enhance brand

visibility.

Prepare research reports, strategy documents, and presentations to support

business growth.

Requirements

Excellent communication, research, and presentation skills.

Familiarity with AI tools (ChatGPT, Gemini, Perplexity) for research and

content support.

Understanding of e-commerce dynamics and evolving market trends.

Awareness of digital marketing and influencer-driven strategies.

Strong analytical mindset with problem-solving abilities.

Eligibility

Education: BBA / BBM / BMS / B.Com (or related fields).

Experience: 0–2 years (internship or relevant exposure preferred).

Job Overview

We are looking for an experienced Senior professional to join our team in Hyderabad as a Go to Market Strategy Specialist. This full-time hybrid role requires a proven track record in strategic planning and implementation within the IT industry, with 4 to 6 years of relevant experience, focusing on designing and implementing successful go-to-market (GTM) strategies tailored to specific business needs and market demands.

Qualifications and Skills

• Extensive experience in market analysis with the ability to interpret complex data and make informed strategic decisions.
• Proficiency in gathering competitive intelligence to understand market trends and positioning strategies effectively.
• Strong skills in product positioning that ensure alignment with market demands and customer needs.
• Expertise in data-driven decision making which emphasizes the use of analytics to drive strategy development.
• In-depth knowledge of customer segmentation to tailor marketing strategies according to target audiences.
• Experience with ZoomInfo SalesOS for optimizing sales and marketing efforts through data-driven insights.
• Familiarity with CPQ software to streamline the proposal process and enhance sales efficiency.
• The ability to work effectively in a hybrid work environment, balancing both remote and in-office tasks.
• SFDC (Salesforce.com) (Mandatory skill) to manage and optimize customer relationships and marketing efforts.

Roles and Responsibilities

• Develop and execute comprehensive go-to-market strategies that align with the companys overall business objectives.
• Analyze market trends and competitive landscapes to identify opportunities for growth and differentiation.
• Collaborate with cross-functional teams including sales, marketing, and product development to implement GTM plans effectively.
• Monitor and measure the effectiveness of go-to-market strategies to continually optimize performance and outcomes.
• Utilize market analysis data to refine customer segmentation and target potential markets with tailored strategies.
• Drive product positioning and messaging strategies to ensure they resonate with target customer segments.
• Implement data-driven decision making processes to enhance strategic planning and execution quality.
• Provide leadership in competitive intelligence efforts and prepare reports that guide strategic decisions.

Job Overview

We are looking for an experienced Senior professional to join our team in Hyderabad as a Go to Market Strategy Specialist. This full-time hybrid role requires a proven track record in strategic planning and implementation within the IT industry, with 4 to 6 years of relevant experience, focusing on designing and implementing successful go-to-market (GTM) strategies tailored to specific business needs and market demands.

Qualifications and Skills

• Extensive experience in market analysis with the ability to interpret complex data and make informed strategic decisions.
• Proficiency in gathering competitive intelligence to understand market trends and positioning strategies effectively.
• Strong skills in product positioning that ensure alignment with market demands and customer needs.
• Expertise in data-driven decision making which emphasizes the use of analytics to drive strategy development.
• In-depth knowledge of customer segmentation to tailor marketing strategies according to target audiences.
• Experience with ZoomInfo SalesOS for optimizing sales and marketing efforts through data-driven insights.
• Familiarity with CPQ software to streamline the proposal process and enhance sales efficiency.
• The ability to work effectively in a hybrid work environment, balancing both remote and in-office tasks.
• SFDC (Salesforce.com) (Mandatory skill) to manage and optimize customer relationships and marketing efforts.

Roles and Responsibilities

• Develop and execute comprehensive go-to-market strategies that align with the companys overall business objectives.
• Analyze market trends and competitive landscapes to identify opportunities for growth and differentiation.
• Collaborate with cross-functional teams including sales, marketing, and product development to implement GTM plans effectively.
• Monitor and measure the effectiveness of go-to-market strategies to continually optimize performance and outcomes.
• Utilize market analysis data to refine customer segmentation and target potential markets with tailored strategies.
• Drive product positioning and messaging strategies to ensure they resonate with target customer segments.
• Implement data-driven decision making processes to enhance strategic planning and execution quality.
• Provide leadership in competitive intelligence efforts and prepare reports that guide strategic decisions.

Working with Us
Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: .

The Data Analyst II - Go-to-Market (GTM) Strategy will play a strategic role within the Field Strategy & Analytics team, supporting the development and optimization of end-to-end GTM initiatives for commercialization field facing teams. The position is responsible for delivering actionable insights on customer targeting, market segmentation, sizing, and territory structuring to enable effective field execution and market expansion. The ideal candidate will have deep experience in commercial analytics, strategic GTM planning, and proven expertise in handling pharmaceutical datasets and advanced analytics platforms. Strong communication skills and stakeholder management capabilities are essential.

Roles & Responsibilities

• Design, develop, and execute Field force sizing, GTM analytical frameworks for Pharma brands, including customer targeting, segmentation, opportunity sizing, and territory structuring.
• Advance segmentation and targeting models using real-world data and machine learning techniques to identify high-value customers and growth opportunities.
• Collaborate cross-functionally with Commercialization (including medical), Commercial & Medical Analytics, Data Strategy and IT teams to align on GTM deliverables and implementation roadmaps.
• Prepare, visualize, and present GTM recommendations and dashboards for senior leadership and field teams, translating analytics into actionable plans.
• Innovate and automate GTM processes, deploying digital analytics and AI/ML tools to improve recommendations and reduce time to insights.
• Manage ongoing stakeholder communications, promoting knowledge sharing, feedback integration, and best practices in GTM analytics.
• Continuously evaluate industry trends and benchmarks, recommending new approaches to GTM strategy and field effectiveness.

Skills and competencies:

• Strong expertise in commercial analytics, GTM strategy, targeting, segmentation, and market sizing for Pharma or Life Sciences.
• Advanced proficiency in Excel (including VBA), PowerBI, Tableau, Python, SQL, and other data management and visualization platforms.
• Experience working with patient and claims data, specifically IQVIA and SHS datasets. Proficiency with CRM tools (e.g., Veeva) and territory alignment platforms.
• Excellent data storytelling, presentation, and stakeholder management skills.
• Strong business acumen and ability to translate analytical findings into strategic, actionable recommendations.
• Experience in digital analytics, process automation, AI/ML, and decision science methodologies.
• Independent problem-solving and project management skills, with a solution-oriented mindset.

Experience:

• We welcome people with Bachelor's or master's degree in Statistics, Mathematics, Operations Research, Business Analytics, or a related discipline.
• 3 to 5 years of hands-on experience in GTM analytics, customer targeting, segmentation, sizing, and territory structuring, preferably within the pharmaceutical industry.
• Hands-on proficiency with analyzing IQVIA sales, call activity, and Rx datasets, as well as extracting actionable insights from complex data using machine learning techniques.
• Proven track record of presenting data-driven GTM strategies and recommendations to senior stakeholders.
• Experience with data manipulation and visualization tools such as Advanced Excel (including VBA), Power BI, Tableau, Python, and SQL.
• Exposure to digital analytics, process automation, AI/ML methodologies, and decision science frameworks.

If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as Transforming patients' lives through science , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol
Responsibilities
BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to . Visit eeo -accessibility to access our complete Equal Employment Opportunity statement.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information:

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