5,426 Marketing Planning jobs in India
Marketing Planning Manager - Gennext
Posted today
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MAIN PURPOSE OF ROLE
Summarize the main purpose of the role.
Implement a marketing and sales strategy for one or more of the organizations more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.
MAIN RESPONSIBILITIES
Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.
Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.
Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.
Identify product/service changes to meet customer needs.
Liaise with other areas of the organization (e.g., production, RD) to implement these changes.
Prepare sales forecasts and budgets.
Monitor sales volume, revenues and costs against forecasts.
Adapt plans to improve the sales performance of the product/service.
Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.
Skills Required
Market Planning, product service , Sales Forecasting, customer feedback
GenNext - Marketing Planning Manager - Mumbai
Posted 2 days ago
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Job Description
_Summarize the main purpose of the role._
Responsible for developing various programs and their execution.
Set pricing to meet revenue and profitability goals.
_MAIN RESPONSIBILITIES_
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Supervise a team of Product Marketing Professionals.
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Build and manage a product roadmap to support sales goals.
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Initiate and prioritize projects, track product development and develop product launch plans.
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Assist in the establishment of pricing and service parameters.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call or email
Marketing Planning Manager - GI Prospera
Posted today
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Job Description
MAIN PURPOSE OF ROLE
- Implement a marketing and sales strategy for one or more of the organizations more complex , controversial , or strategically significant products / services in order to meet established sales or market share targets .
MAIN RESPONSIBILITIES
Conduct market research , oversee product development and design , set prices , launch new products , oversee advertising campaigns , and monitor sales performance to effectively market assigned products / services .
Monitor, analyze , and evaluate domestic and international market trends , consumer behavior and competitor activity to identify market opportunities for the product /service.
- Monitor, analyze , and evaluate product performance and customer feedback to generate new product ideas .
- Identify product /service changes to meet customer needs .
- Liaise with other areas of the organization ( e.g ., production , R&D) to implement these changes .
- Prepare sales forecasts and budgets .
- Monitor sales volume , revenues and costs against forecasts .
- Adapt plans to improve the sales performance of the product /service.
Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product /service that are effective and appropriate for the target audience .
QUALIFICATIONS
Education
- Associates Degree ( 13 years)
- Masters Degree ( 18 years) in Engineering
Experience/Background
- Minimum 4 years
Skills Required
Planning Management, GI, customer feedback, sales performance , New Product Launch, international market analysis
Brand Management Assistant
Posted today
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Job Title:
Brand Management & Assistant
Salary: ₹30,000/month
Location: Akshaynagar, Begur Road, Bangalore (local and outstation travel required)
Work Schedule: 3 days WFO, 3 days WFH
About the Company
Monalisa Mandal Makeup is a leading luxury bridal makeup brand based in Bangalore, celebrated for its clean, radiant skin work and soft glam bridal looks. With an audience of over 65,000 Instagram followers, the brand manages a vibrant mix of digital content, on-ground operations, and client experiences. The team oversees everything—from social media marketing to client onboarding and shoot logistics—offering a holistic brand management approach.
Job Description
As a Brand Management & Assistant, you'll play a vital role supporting all aspects of both the brand's growth and Monalisa Mandal's own day-to-day operations. This dual role is ideal for someone who's passionate about beauty, content creation, and organization, with the drive to run projects and assist the founder seamlessly.
Key Responsibilities
Sales and Client Management
• espond to daily inquiries on Instagram, WhatsApp, and calls.
• C nvert leads to confirmed bridal, party, and makeup bookings.
• K ep accurate records of bookings and maintain communication logs.
• P omote seasonal offers and special packages to clients.
Social Media and Digital Marketing
• P an, create, and edit engaging content for all platforms.
• F lm and edit short-form videos and images using editing software.
• T ack post performance and recommend improvements.
• W ite captions, schedule posts, and monitor effective hashtags.
Influencer and PR Coordination
• I entify, reach out to, and maintain relationships with relevant influencers.
• O ersee collaboration timelines, content delivery, and track brand mentions.
• C ordinate reposts from creators and vendors.
Client Coordination and Calendar Management
• Q ickly respond to client queries and schedule appointments.
• M intain a comprehensive master calendar for all shoots, events, and meetings.
• S nd reminders and manage logistics for appointments and brand events.
On-Site Shoot and Event Support
• A sist with makeup sessions and content creation during shoots.
• M nage behind-the-scenes documentation.
• S pport with lighting, setup, and on-ground coordination.
Administrative and Brand Growth Support
• U date internal checklists, trackers, sales, and performance reports.
• S pport with campaign planning, collaborations, and sales strategies.
Personal Assistance
• S pport Monalisa Mandal with daily scheduling and reminders.
• C ordinate travel, meetings, and personal errands as needed.
• E sure tasks and priorities are handled efficiently, allowing Monalisa to focus on high-impact brand activities.
What This Role Offers
• I -depth exposure to the operations of a high-performing beauty brand.
• R al-world skill development in digital marketing, sales, client management, and project execution.
• H nds-on experience in shoot logistics, campaign rollout, and influencer collaborations.
• A strong foundation for a future career in brand management, influencer marketing, or the beauty industry.
Requirements
• K en interest in makeup, content creation, and branding.
• E cellent communication and organizational skills.
• C nfidence in sales, client follow-up, and handling conversations.
• A areness of Instagram, YouTube Shorts, and digital trends.
• P oto and video editing proficiency.
• F exibility to travel and work variable hours as needed.
• S lf-motivated, detail-oriented, and able to efficiently manage brand and founder's daily operations.
If you're proactive, creative, and love working in beauty and brand leadership, this is your chance to build a rewarding career with Monalisa Mandal Makeup.
Skills Required
Content Creation, Client Management, Social Media Marketing, Digital Marketing
Brand Management Specialist
Posted today
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About ShowmeDamani
ShowmeDamani is the personal brand of Anirudh Damani —investor, entrepreneur, mentor, and Managing Partner at Artha Group. As one of India&aposs most prolific early-stage investors, his digital presence is a masterclass in capital, conviction, and culture.
This brand distils his insights on investing, founder building, leadership, personal discipline, and long-term thinking —through sharp commentary, behind-the-scenes storytelling, press engagement, and social-first conversations.
Now, we're hiring an Associate to lead this platform to its next chapter—by owning the calendar, driving collaborations, and expanding visibility across the ecosystem.
Role Overview
As the Associate – Personal Brand, Social Media & Collaborations , you will own the strategy and execution behind ShowmeDamani across content, press, partnerships, and public presence. You'll shape the voice, scale the outreach, and ensure the brand engages meaningfully across platforms and media ecosystems.
This role blends creative content thinking with sharp ecosystem mapping —requiring someone who can craft high-performing social stories while opening doors to thought-leadership opportunities, media partnerships, and strategic collaborations .
You'll work closely with Anirudh and the Content & Community team, while acting as a gatekeeper, amplifier, and curator of the founder's public voice and visibility.
Function: Social Media Strategy, Brand Building, PR & Collaborations
Key Responsibilities
1. Content Strategy & Calendar Ownership
- Build and manage a rolling 30–60-day content calendar across Instagram, LinkedIn, Twitter (X), and YouTube Shorts.
- Balance insight-driven content (investing, mentorship, leadership) with personal moments and behind-the-scenes storytelling.
- Collaborate with editors, designers, and the internal content team to ensure smooth production and consistent output.
2. Long-Form Writing & Brand Narrative
- Assist in developing long-form blogs, newsletters, LinkedIn articles , and thought-leadership pieces.
- Shape raw ideas, transcripts, and voice notes into structured content that reflects the founder's tone and clarity.
- Repurpose long-form content into short-form formats that drive reach and engagement.
3. Engagement & Community Management
- Thoughtfully manage , comments, replies, and social mentions —across platforms.
- Ensure followers, collaborators, and media mentions are acknowledged promptly and respectfully.
- Maintain a daily rhythm of engagement, ensuring all channels remain active, intelligent, and aligned.
4. PR, Press & Ecosystem Collaborations
- Identify and reach out to media partners, PR teams, podcast hosts, and ecosystem collaborators .
- Initiate and manage outreach for speaking engagements, interviews, co-branded content, and strategic visibility opportunities.
- Represent the brand in external conversations—professionally, proactively, and with strategic intent.
5. Research & Relationship Development
- Map a pipeline of high-quality content and collaboration opportunities: newsletters, YouTube hosts, summits, ecosystem events, etc.
- Shortlist collaborators based on alignment, reach, credibility, and business context.
- Maintain a structured CRM of live opportunities, follow-ups, and secured placements.
6. Analytics & Performance Optimization
- Maintain a weekly performance dashboard tracking reach, shares, saves, comments, follower growth, and platform-specific trends.
- Use real-time data to evolve the calendar—identifying winning formats and sharpening content positioning.
- Benchmark against top-performing founder brands and continuously elevate the presence of ShowmeDamani .
Who You Are
- 3–6 years of experience managing personal brands, creator handles, or founder-led platforms
- Proven success writing for and engaging across LinkedIn, Instagram, Twitter, and YouTube Shorts
- Strong communicator with impeccable writing skills, sharp audience instincts , and a founder-first mindset
- Experienced in press, PR, and podcast outreach , or managing collaborations with media platforms and content partners
- Comfortable working directly with founders or CXOs, with strong editorial judgment and professionalism
- Organized, accountable, and capable of managing a high-output content pipeline with minimal follow-up
Compensation:
- Total Annual Compensation: ₹21,00,000 per annum
- Fixed Annual Salary: ₹8,00,000
- Retention Bonus (paid annually): 00,000
Skills Required
community management, Content Strategy
Manager- Brand Management
Posted today
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PERFORMANCE MEASURES
(QUANTITATIVE / QUALITATIVE)
- Win through execution
- Lead the development, selection and deployment of all growth drivers as a part of GAME planning backed with clear ROIs and learning plans
- Ensure flawless execution of growth drivers in collaboration with central customer marketing
- Accountable for overall management of brand budget (ATL) to drive effectiveness and efficiency of spends
- Lead all brand performance discussion in internal review meetings and influence clusters (BPMs, SNOP etc)
- Lead the brand influencer and advocacy plan development and execution in partnership with the I&A team
- Accountable for the development of brand communication/content/key visuals look based on the finalized platform/creative idea
- Responsible for development of brand architecture, advertising architecture, packaging architecture and brand out innovation approach in consultation with the innovation team
- Lead the development and execution of the 'Brand purpose vehicle (BPV)' business strategy plan by collaborating with the proxy brand ecosystem
- Shape the future
- Responsible for reframing the mid and long-term BRAND STRATEGY by constantly learning from the environment and setting bold an ambitious plans for the future
- Use personal impact and influence with all internal and external stakeholders to bring together teams in service of delivering brand's ambition and performance.
- Invest time in building relationships with partners to constantly keep business updated with new trends and ideas that can be applied to unlock performance.
- Build and implement a pipeline of ideas that are being tested as future growth drivers. work with internal and external partners to experiment and take some risks
- Lead Innovation/Renovation project commercialization from Gate 5 to Gate 6 with support from BCC Project Manager & Innovation Head
- Inspire through purpose
- Invest in self and lean on managers to find a connection between personal purpose and that of Diageo
- Foster team spirit and healthy competitiveness with peers
- Invest in building win win relationships with COEs and cross-functional team that lead to powerful co-creation
- Part-take in leading and solving internal agendas and issues that move the organization/team forward together
- Invest in talent
- Be responsible for fire-starting a knowledge sharing environment with peers to other colleagues to facilitate learning
- Be inclusive and open to diverse ideas and views
- Role model team spirit
- Lead as an example of resilience and agility in a VUCA environment
Qualification
Experience / skills required:
- MBA with specialization in Marketing (tier I/ II institute)
Experience
- Minimum 7-8 years' experience in Marketing with at least 5 years' experience of working with a lifestyle brand/category
Knowledge & Skills
- Proven record in translating consumer and customer insight into effective growth drivers
- Has an eye for design thinking and creative excellence
- Brilliantly executes with immense attention to detail
- Strong Analytical skills with a keen ability to draw out insights from data
- Powerful articulation and storytelling
- Strong Commercial Acumen and proven record of agility in managing performance
- Inspires agency partners and rallies them to effective implementation in service of the brand agenda
Best Suited for Someone who
- Thrives in a performance-based culture
- Open to learning and unlearning and willing to take BIG bets
- Comfortable with the complexities of a digital world and strives to find opportunities
- Able to influence and inspire people towards on an agenda
- A person with great imagination and creative orientation
Skills Required
lifestyle brand , Marketing, Design Thinking, Brand Management
Manager - Brand Management & Communication
Posted 4 days ago
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Job Description
Job Responsibilities:
- Develop and execute branding and communication strategies
- Act as brand’s voice - ensure correct and consistent implementation as per brand guidelines
- Enhance visibility, customer engagement and lead generation
- Digital and social media marketing
- Event management - expos, conferences and internal events
- Create impactful content for external and internal channels
Qualifications
- BE-MBA
Key Skill Sets
- Strong analytical and planning skills
- Project management
- People skills
Behavioral Competencies
- Confidence, bias for action
- Eye for detail, ability to multi-task and deliver quality under pressure
Experience
- 15+ years’ experience, preferably in B2B domain
- Experience in independently managing marketing projects
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Manager - Brand Management & Communication
Posted today
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Job Description
Job Responsibilities:
- Develop and execute branding and communication strategies
- Act as brand’s voice - ensure correct and consistent implementation as per brand guidelines
- Enhance visibility, customer engagement and lead generation
- Digital and social media marketing
- Event management - expos, conferences and internal events
- Create impactful content for external and internal channels
Qualifications
- BE-MBA
Key Skill Sets
- Strong analytical and planning skills
- Project management
- People skills
Behavioral Competencies
- Confidence, bias for action
- Eye for detail, ability to multi-task and deliver quality under pressure
Experience
- 15+ years’ experience, preferably in B2B domain
- Experience in independently managing marketing projects
Manager - Brand Management & Communication
Posted 4 days ago
Job Viewed
Job Description
Develop and execute branding and communication strategies
Act as brand’s voice - ensure correct and consistent implementation as per brand guidelines
Enhance visibility, customer engagement and lead generation
Digital and social media marketing
Event management - expos, conferences and internal events
Create impactful content for external and internal channels
Qualifications
BE-MBA
Key Skill Sets
Strong analytical and planning skills
Project management
People skills
Behavioral Competencies
Confidence, bias for action
Eye for detail, ability to multi-task and deliver quality under pressure
Experience
15+ years’ experience, preferably in B2B domain
Experience in independently managing marketing projects
Associate Manager-Brand Management
Posted today
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Job Description: Assistant Brand Manager (Jewellery) - IBD
Unique Job Role
Assistant Brand Manager (Jewellery) - IBD
Function
Marketing
Reporting to
Sr. Brand Manager - International Marketing, Jewellery
Business
Jewellery
Grade
Date
---
Job Details
This role will be responsible for supporting the GTM strategy for Tanishq in international markets, through development & execution of online and offline campaigns. The key deliverables would include - a) assisting the Brand Manager in brand strategy & communication including planning, developing, implementing and monitoring of marketing campaigns; b) conducting consumer & market research for inputs to the product and pricing strategy; c) working closely with the retail & product teams for fulfilling IBD specific needs in this category/market. The market in focus for the candidate will be Singapore and Bangladesh. In addition the person will also handle marketing efforts for USA in collaboration with the marketing+business SPOC based out of US and lend adequate support where required.
External Interfaces
Internal Interfaces
• Agencies
• Key customers
• Country/Franchisee Partners
• Third Party Service Providers / Vendors
• Business Heads
• Retail Heads
• Merchandising Team
• Domestic Brand Managers
• Design Team
• Visual Merchandising Team
• Legal Team
• CRM Team
• OEM Team
• Finance Team
Job Requirements
Education
Graduate, MBA in marketing preferred
Relevant Experience
3 - 4 years
Behavioural Skills
• Business savvy
• Entrepreneurial drive
• Nurtures relationships
• Influence for impact
• Accountability
• Believes in people
• Curious
• Is passionate about categories and products
Knowledge
• Brand and communications knowledge
• Latest trends in marketing and communications
• Experience executing Online/Digital campaigns
Process Contributions
Process Contribution
Process Outcome
Performance Measure
Marketing : Strategy Development : Market & Consumer Insights
1. Assist in undertaking marketing / customer research to understand the brand positioning, trends, insights, gaps and strengths and the development of the marketing calendar
2. Develop a deep understanding of the consumer along with market & competition insights for key IBD markets
3. Develop & execute regular consumer panels, surveys, FGDs etc.
4. Closely engage with Business Heads / Retail Heads, Agencies, Partners, and other internal teams to gain deeper understanding of markets
5. Recommend actionables/inputs for each of the identified consumer segments
● Market research and insights
● Inputs/Actionables for marketing plan
● Adherence to timelines and guidelines
● Quality of inputs
Marketing : Brand management : Marketing plan and calendar
1. Assist in the development of the marketing brief aligned to the marketing strategy and participate in briefing the agencies for the development of the plan
2. Drive constant alignment with Merchandising calendars, design calendars and retail calendars to deliver marketing plans that are region optimised
3. Participate in the evaluation and finalisation of the marketing plan developed by the agencies
4. Identify and shortlist agencies/vendors based on their capability / offerings aligned to the business requirements
● Marketing brief
● Marketing plan
● Adherence to brand guidelines and business requirements
● Adherence to timelines and guidelines
● Quality of inputs
Marketing : Brand management : Campaign Management
1. Assist Brand Manager to develop & execute online and offline campaigns
2. Collaborate with internal stake holders & agencies to ensure smooth execution of campaigns
3. Coordinate with the creative agencies in developing the Content direction & creative route for the campaign launch
4. Coordinate with the media, PR, and Influencer agencies for the execution & implementation of campaigns
● Creatives and content development and communication
● Implementation & roll out of the campaign across platforms
● Quality of content
● Coordination & management of agencies
● Execution & delivery of campaigns
Marketing : Brand management : Performance monitoring
1. Evaluate the performance of the marketing campaigns vis a vis the plan and recommend action planning and course corrections as required
2. Tracking & monitoring of campaigns to ensure KPIs are being met
● Performance monitoring and action planning
● Achievement against the campaign KPIs
Marketing : Brand Management: Retail Support
1. Coordination with the VM team as well as external agencies / vendors to develop meaningful Visual Merchandize (VM) material, with focus on aesthetics
2. Regular deployment of VM materials, as per market requirement
3. Share inputs on retail design & customer engagements – e.g. Instagram corners, store activations etc.
● Retail Support
● VM Support
● Customer Activations
● Quality of inputs & execution
● Coordination with various stakeholders