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Growth Marketing Strategy Job Description

About BrowserStack:

BrowserStack is the world's leading software testing platform powering over two million tests every day across 15 global data centers. BrowserStack's products help developers build bug-free software for the 5 billion internet users accessing websites and mobile applications through millions of combinations of digital environments—devices, browsers, operating systems, and versions. We help Tesco, Shell, NVIDIA, Discovery, Wells Fargo, and over 50,000 customers deliver quality software at speed by moving testing to our Cloud. With BrowserStack, Dev and QA teams can move fast while delivering an amazing experience for every customer. BrowserStack was founded by Ritesh Arora and Nakul Aggarwal in 2011 with the vision of becoming the testing infrastructure for the internet. We recently secured $200 million in Series B funding at a $4 billion valuation in June 2021. At BrowserStack we solve real problems—each day is a unique challenge and an opportunity to make a difference. We strive to be open, transparent, and collaborative, so no feat is too big to achieve. BrowserStack is an extension of its people and a place where they can grow both professionally and personally. To that effect, we’re humbled to be recognized by leading organizations around the world:

● BrowserStack is Great Place to Work-Certified™ 2020-21

● Named “SaaS Startup of the Year” in 2022 by SaaSBOOMi

● Ranked in Forbes Cloud 100 in 2021 - for the second time

● Featured in Top Startups India 2018

Role in a Nutshell

As a Growth Marketing Strategist, you will play a pivotal role in driving the company's marketing strategy to increase Marketing Pipe and align with business objectives. You will mentor a team of content strategists, technical marketers, leveraging your expertise in Problem Solving, Communication, and Leadership to drive business metrics.

What will you do

Strategy Development & Implementation

● Develop and execute a comprehensive business strategy that aligns with business goals to drive marketing pipe.

● Identify, prioritize, and manage strategic initiatives to enhance product revenue and market share.

● Collaborate with cross-functional teams to ensure alignment with brand messaging and business priorities.

Team Leadership & Mentorship

● Manage and mentor a team of content strategists, technical marketers, fostering a culture of creativity, collaboration, and continuous improvement.

● Set direction and establish clear goals for the Digital Marketing Team.

Performance Analysis & Market Insights

● Analyze and track marketing performance using analytics tools like Google Analytics.

● Stay updated on industry trends, competitor activities, and market dynamics to refine strategies.

● Leverage insights to inform long-term content plans and improve content ROI.

Strategic Execution

● Lead key projects or work streams related to the company's growth and product strategy.

● Take ownership of strategic initiatives, driving them from conceptualisation to execution and outcome assessment.

Who are we and what do we do?

BrowserStack is the world's leading software testing platform powering over two million tests every day across 19 global data centers. BrowserStack's products help developers build bug-free software for the 5 billion internet users accessing websites and mobile applications through millions of combinations of digital environments—devices, browsers, operating systems, and versions. We help Tesco, Shell, NVIDIA, Discovery, Wells Fargo, and over 50,000 customers deliver quality software at speed by moving testing to our Cloud. With BrowserStack, Dev and QA teams can move fast while delivering an amazing experience for every customer.

BrowserStack was founded by Ritesh Arora and Nakul Aggarwal in 2011 with the vision of becoming the testing infrastructure for the internet. We recently secured $200 million in Series B funding at a $4 billion valuation in June 2021.

At BrowserStack we solve real problems—each day is a unique challenge and an opportunity to make a difference. We strive to be open, transparent, and collaborative, so no feat is too big to achieve. BrowserStack is an extension of its people and a place where they can grow both professionally and personally. To that effect, we’re humbled to be recognized by leading organizations around the world:

Location
This is a remote opportunity. But the base location of the role holder has to be Mumbai

Role in a Nutshell

As a Growth Marketing Strategist, you will play a pivotal role in driving the company's marketing strategy to increase Marketing Pipe and align with business objectives. You will mentor a team of content strategists, technical marketers, leveraging your expertise in Problem Solving, Communication, and Leadership to drive business metrics.

Desired Experience

What will you do

Strategy Development & Implementation

Team Leadership & Mentorship

Performance Analysis & Market Insights

Strategic Execution

Benefits:

In addition to your total compensation, you will be eligible for following benefits, which will be governed by the Company policy:

Role: Growth Strategist

Location: Coimbatore

Experience: 15 - 20 years

Reports to: MD

Company Overview:

Our client is a well-established, diversified company with a strong presence in Retail space. With an extensive retail network and a dedicated service infrastructure, the company has been serving customers across several states. Committed to operational excellence and superior customer experience, our client is focused on expanding its business in the coming years.

Position Overview:

Our client is looking for a Growth Strategist to be a key player in driving business growth across multiple sectors. The Growth Strategist will be responsible for creating and executing strategies to expand the customer base, improve retention and maintain a competitive edge in the market. The ideal candidate will combine strategic thinking, strong leadership, and a data-driven approach to help guide the company s growth initiatives.

Key Responsibilities:

• Strategy Development: Design and implement comprehensive growth strategies that align with the company s long-term objectives.
• New Business Development: Identify and pursue new growth opportunities, including partnerships, acquisitions, and market expansion.
• Customer Acquisition & Retention: Develop and execute strategies to attract new customers and strengthen relationships with existing ones to maximize loyalty.
• Data-Driven Insights: Leverage data analytics to improve marketing, sales, and operational efficiencies, driving better business outcomes.
• Collaboration: Work closely with teams across sales, marketing, finance, and supply chain to ensure alignment with growth objectives.
• Oversee Marketing: Manage and optimize marketing strategies, ensuring campaigns are executed efficiently in collaboration with external vendors.
• Stakeholder Management: Cultivate and maintain strong relationships with both internal and external stakeholders, ensuring alignment with growth goals.
• Market Insights: Stay informed on market trends, competitor activities, and industry shifts to refine and adjust growth strategies.
• Innovation & Agility: Promote the adoption of new technologies and business practices that foster agility, efficiency, and innovation.

Key Skills & Qualities:

• Strategic Thinking: Ability to anticipate future trends and plan effectively for long-term growth.
• Leadership: Proven ability to lead teams and drive business expansion, with experience in scaling businesses.
• Analytical Expertise: Strong experience using data to drive decisions and improve business performance.
• Cross-Functional Knowledge: Expertise in both B2B and B2C business models, with a track record of success in both.
• Customer Focused: A deep understanding of customer needs and how they drive business growth.

Desired Profile:

• MBA from a recognized institution.
• Significant experience in scaling businesses, especially in high-growth environments, is highly desirable.
• 8-10 years of experience in a large organization with a demonstrated ability to progress quickly within the company.
• Experience in entrepreneurial roles or working in start-up environments would be an added advantage.
• Age Range: 35-45 years

Hello! You've landed on this page, which means you're interested in working with us. Let's take a sneak peek at what it's like to work at Innovaccer.

Growth Strategy Team at Innovaccer

Our Growth Strategy team is driven by a passion for healthcare and a commitment to making a meaningful impact in the industry. As the forefront of our external efforts, we lead with purpose and champion our organization’s vision. We are dedicated to understanding our customers’ needs and delivering solutions that address their challenges. If you’re excited to join us as a Manager / Senior Manager - Growth Strategy and help craft our unique story, let’s connect!

About the Role

We are looking for a Manager / Senior Manager -Growth Strategy, a key role within the Growth Strategy team at Innovaccer. This individual will be responsible for delivering key customer analytics (e.g., ROI models), performance analytics, and slide presentations to support multiple sales pursuits. The ideal candidate has a strong desire to learn about the US healthcare system, is organized and structured, has excellent written and verbal communication skills, and is a fast learner.

The role requires both analytical skills and creativity to articulate and communicate complex messages about healthcare and technology to a wide-ranging audience. You will be aligned with a Growth Strategy Director/Senior Director in the US who will provide you direction on day to day work and help you learn about the company and the industry. 

A Day in the Life

• Build compelling presentations including sales pitch decks, case studies, talk tracks, marketing outreach messages, and visuals.
• Research and analyze high-priority strategic markets, including industry mapping, customer profiling, competitive insights, and deep dives into select solution opportunities
• Co-develop and maintain standardized value lever framework, segment-based pitch decks, and customer case studies for use across multiple sales pursuits
• Provide analytics thought partnership and data support on the design, execution, and measurement of impactful growth strategy initiatives
• Collaborate across Marketing, Sales, Product teams, and business leaders to address business questions that can be answered effectively through data-driven modeling and insights
• Develop slide presentations for quarterly and annual reporting presentations
• Structure, manage, and write responses to RFPs

What You Need

• Degree from a Tier 1 college with relevant degrees in Finance, Economics, Statistics, Business, or Marketing. 
• 1-5 years of professional experience, including experience in management consulting and/or Go To Market in a technology/ software/SAAS company 
• Strong technical aptitude, fantastic storytelling skills, with a great track record of working across sales, marketing, and technology teams 
• Ability to identify, source, and include data elements to drive analytical models and outputs. Experience creating Excel models (identify inputs, key considerations/variables, relevant outputs) and PowerPoint presentations 
• Familiarity with leveraging AI tools (e.g., generative AI, AI-enhanced research tools, AI-based data analysis platforms) to enhance productivity, accelerate research, generate insights, and support creative problem-solving.
• Proactive, decisive, independent thinker and good at problem solving and conducting industry research 
• Experience making slide presentations for internal and external audiences that articulate key takeaways 
• Creative problem solver with the ability to back up ideas with requisite fact-based arguments
• Comfortable working with multiple data sources in both structured data and unstructured formats to frame a business opportunity and develop a structured path forward 
• Strong proficiency in Excel and PowerPoint or G-Suite 
• Willing to work in a fast-paced environment under tight deadlines 
• Strong written and verbal communication skills, as well as the ability to manage cross-functional stakeholders 
• Experience with analytics and financial modeling 
• US Healthcare experience and/or a strong willingness and interest to learn this space. Specific areas of interest include:
  • Understanding of payer/provider / patient dynamics
  • Provider data strategy and architecture 
  • Provider advanced analytics, AI, NLP
  • Patient experience and engagement
  • Population Health and Care Management
  • Utilization and cost management
  • Risk and Quality Management 
  • Population Health Management
  • Risk models
  • Value-Based Care
  • Social Determinants of Health 

We offer competitive benefits to set you up for success in and outside of work.

Here’s What We Offer

• Generous Leave Benefits: Enjoy generous leave benefits of up to 40 days.
• Parental Leave: Experience one of the industry's best parental leave policies to spend time with your new addition.
• Sabbatical Leave Policy: Want to focus on skill development, pursue an academic career, or just take a break? We've got you covered.
• Health Insurance: We offer health benefits and insurance to you and your family for medically related expenses related to illness, disease, or injury.
• Pet-Friendly Office*: Spend more time with your treasured friends, even when you're away from home. Bring your furry friends with you to the office and let your colleagues become their friends, too. *Noida office only
• Creche Facility for children*: Say goodbye to worries and hello to a convenient and reliable creche facility that puts your child's well-being first. *India offices 
  
  

Where and how we work

Our Noida office is situated in a posh techspace, equipped with various amenities to support our work environment. Here, we follow a five-day work schedule, allowing us to efficiently carry out our tasks and collaborate effectively within our team.

Innovaccer is an equal-opportunity employer. We celebrate diversity, and we are committed to fostering an inclusive and diverse workplace where all employees, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, or veteran status, feel valued and empowered.

Disclaimer: Innovaccer does not charge fees or require payment from individuals or agencies for securing employment with us. We do not guarantee job spots or engage in any financial transactions related to employment. If you encounter any posts or requests asking for payment or personal information, we strongly advise you to report them immediately to our HR department at Additionally, please exercise caution and verify the authenticity of any requests before disclosing personal and confidential information, including bank account details.

Hello! You've landed on this page, which means you're interested in working with us. Let's take a sneak peek at what it's like to work at Innovaccer.

Growth Strategy Team at Innovaccer

Our Growth Strategy team is driven by a passion for healthcare and a commitment to making a meaningful impact in the industry. As the forefront of our external efforts, we lead with purpose and champion our organization’s vision. We are dedicated to understanding our customers’ needs and delivering solutions that address their challenges. If you’re excited to join us as a Manager / Senior Manager - Growth Strategy and help craft our unique story, let’s connect!

About the Role

We are looking for a Manager / Senior Manager -Growth Strategy, a key role within the Growth Strategy team at Innovaccer. This individual will be responsible for delivering key customer analytics (e.g., ROI models), performance analytics, and slide presentations to support multiple sales pursuits. The ideal candidate has a strong desire to learn about the US healthcare system, is organized and structured, has excellent written and verbal communication skills, and is a fast learner.

The role requires both analytical skills and creativity to articulate and communicate complex messages about healthcare and technology to a wide-ranging audience. You will be aligned with a Growth Strategy Director/Senior Director in the US who will provide you direction on day to day work and help you learn about the company and the industry. 

A Day in the Life

• Build compelling presentations including sales pitch decks, case studies, talk tracks, marketing outreach messages, and visuals.
• Research and analyze high-priority strategic markets, including industry mapping, customer profiling, competitive insights, and deep dives into select solution opportunities
• Co-develop and maintain standardized value lever framework, segment-based pitch decks, and customer case studies for use across multiple sales pursuits
• Provide analytics thought partnership and data support on the design, execution, and measurement of impactful growth strategy initiatives
• Collaborate across Marketing, Sales, Product teams, and business leaders to address business questions that can be answered effectively through data-driven modeling and insights
• Develop slide presentations for quarterly and annual reporting presentations
• Structure, manage, and write responses to RFPs

What You Need

• Degree from a Tier 1 college with relevant degrees in Finance, Economics, Statistics, Business, or Marketing. 
• 1-5 years of professional experience, including experience in management consulting and/or Go To Market in a technology/ software/SAAS company 
• Strong technical aptitude, fantastic storytelling skills, with a great track record of working across sales, marketing, and technology teams 
• Ability to identify, source, and include data elements to drive analytical models and outputs. Experience creating Excel models (identify inputs, key considerations/variables, relevant outputs) and PowerPoint presentations 
• Familiarity with leveraging AI tools (e.g., generative AI, AI-enhanced research tools, AI-based data analysis platforms) to enhance productivity, accelerate research, generate insights, and support creative problem-solving.
• Proactive, decisive, independent thinker and good at problem solving and conducting industry research 
• Experience making slide presentations for internal and external audiences that articulate key takeaways 
• Creative problem solver with the ability to back up ideas with requisite fact-based arguments
• Comfortable working with multiple data sources in both structured data and unstructured formats to frame a business opportunity and develop a structured path forward 
• Strong proficiency in Excel and PowerPoint or G-Suite 
• Willing to work in a fast-paced environment under tight deadlines 
• Strong written and verbal communication skills, as well as the ability to manage cross-functional stakeholders 
• Experience with analytics and financial modeling 
• US Healthcare experience and/or a strong willingness and interest to learn this space. Specific areas of interest include:
  • Understanding of payer/provider / patient dynamics
  • Provider data strategy and architecture 
  • Provider advanced analytics, AI, NLP
  • Patient experience and engagement
  • Population Health and Care Management
  • Utilization and cost management
  • Risk and Quality Management 
  • Population Health Management
  • Risk models
  • Value-Based Care
  • Social Determinants of Health 

We offer competitive benefits to set you up for success in and outside of work.

Here’s What We Offer

• Generous Leave Benefits: Enjoy generous leave benefits of up to 40 days.
• Parental Leave: Experience one of the industry's best parental leave policies to spend time with your new addition.
• Sabbatical Leave Policy: Want to focus on skill development, pursue an academic career, or just take a break? We've got you covered.
• Health Insurance: We offer health benefits and insurance to you and your family for medically related expenses related to illness, disease, or injury.
• Pet-Friendly Office*: Spend more time with your treasured friends, even when you're away from home. Bring your furry friends with you to the office and let your colleagues become their friends, too. *Noida office only
• Creche Facility for children*: Say goodbye to worries and hello to a convenient and reliable creche facility that puts your child's well-being first. *India offices 
  
  

Where and how we work

Our Noida office is situated in a posh techspace, equipped with various amenities to support our work environment. Here, we follow a five-day work schedule, allowing us to efficiently carry out our tasks and collaborate effectively within our team.

Innovaccer is an equal-opportunity employer. We celebrate diversity, and we are committed to fostering an inclusive and diverse workplace where all employees, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, or veteran status, feel valued and empowered.

Disclaimer: Innovaccer does not charge fees or require payment from individuals or agencies for securing employment with us. We do not guarantee job spots or engage in any financial transactions related to employment. If you encounter any posts or requests asking for payment or personal information, we strongly advise you to report them immediately to our HR department at Additionally, please exercise caution and verify the authenticity of any requests before disclosing personal and confidential information, including bank account details.

About AION

AION is transforming the future of high-performance computing (HPC) through its decentralized GPU compute marketplace, democratizing access to compute power for AI training, fine-tuning, inference, data labeling, and beyond. By leveraging underutilized resources such as idle GPUs and data centers, AION provides a scalable, cost-effective, and sustainable solution tailored for developers, researchers, and enterprises.

Integrated with Tether (USD₮) for stability and regulatory clarity, AION eliminates volatility, ensuring predictable costs and seamless transactions. The platform’s innovative Proof of Compute Contribution (PoCC) protocol rewards contributors based on performance, creating a transparent and efficient ecosystem.

With cutting-edge partnerships and a USD-backed economy, AION is pioneering the commoditization of high-performance compute, empowering global innovation and bridging the AI wealth gap for a more equitable future.

Key Responsibilities:

• Content Strategy Ownership
• Develop and execute a content marketing plan that supports AION’s positioning in AI ecosystems, Decentralized compute and web3 ecosystem, aligned with product roadmap and go-to-market priorities.
• Campaign Execution
• Plan and launch integrated content campaigns across AION’s blog, email, X (Twitter), community channels, partnerships, and earned media
• Lead Generation Support
• Create content assets (e.g. white papers, explainers, product deep dives) that support lead capture and qualification efforts
• Community & Ecosystem Content
• Collaborate with partner protocols, GPU providers, and developers to co-create content that deepens community engagement and ecosystem visibility
• Performance Analytics
• Track key performance metrics (traffic, conversion, engagement) to inform strategy and iterate on what works
• Cross-Functional Collaboration
• Work with Product, BD, DevRel, and Creative teams to ensure message-market fit across all content and comms.

Requirements

Must-Have:

• 4–6 years of experience in marketing, with at least 2 years in content strategy or campaign-focused roles.
• Strong understanding of AI cloud ecosystem, GPU compute marketplace and Web3 ecosystem.
• Proven ability to create content that drives measurable business outcomes (traffic, MQLs, partner traction).
• Excellent writing, messaging, and storytelling skills, especially in technical and Web 3.0 contexts.
• Experience managing editorial calendars and multi-channel marketing campaigns.
• Familiarity with crypto-native platforms (X/Twitter, Farcaster, Discord) and SEO/content performance tools.

Nice-to-Have:

• Experience in a marketing or content role at an AI cloud compute, L1/L2 protocol, decentralized infra startup,
• Understanding of Web 2.0 and Web 3.0 marketing approaches
• Experience with CMS tools (Webflow, WordPress), analytics (GA4, HubSpot), and Notion.

Benefits

• The opportunity to shape the go-to-market strategy of a category-defining platform.
• Autonomy and ownership in a flat, fast-moving startup environment.
• Direct access to product, engineering, and leadership teams.
• Competitive compensation and performance-based incentives.
• Remote-first culture with flexible hours and async work support.

Hello! You've landed on this page, which means you're interested in working with us. Let's take a sneak peek at what it's like to work at Innovaccer.
 

Go to Market at Innovaccer:

Our GTM team is passionate about healthcare and wants to leave a positive impact in the ecosystem.We are the tip of the spear that leads the organization externally. We care deeply about our customers and want to resolve their challenges with our solutions. If this excites you, let's chat about how you can help us tell our special story.

About the Role:

We at Innovaccer are looking for a Associate Director-Growth Strategy, a key role within the Growth Strategy team at Innovaccer. You will be responsible for growing the Government Healthcare market for Innovaccer. In this role, you will be responsible for developing and executing the deal strategy for the government market. In particular, you will own the structuring and writing of RFPs for the government market. You will work in close collaboration with the government market sales, product, and customer success teams.

A Day in the Life:

What You Need :

We offer competitive benefits to set you up for success in and out of work.

Here’s What We Offer

Where and how we work

Our is situated in a posh techspace, equipped with various amenities to support our work environment. Here, we follow a five-day work week schedule, allowing us to efficiently carry out our tasks and collaborate effectively within our team.

Innovaccer is an equal-opportunity employer. We celebrate diversity, and we are committed to fostering an inclusive and diverse workplace where all employees, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, or veteran status, feel valued and empowered.

Disclaimer: Innovaccer does not charge fees or require payment from individuals or agencies for securing employment with us. We do not guarantee job spots or engage in any financial transactions related to employment. If you encounter any posts or requests asking for payment or personal information, we strongly advise you to report them immediately to our HR department at Additionally, please exercise caution and verify the authenticity of any requests before disclosing personal and confidential information, including bank account details.