4,891 Growth Marketing jobs in India
Growth Marketing Manager
Posted 2 days ago
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Job Description
Location: Anna Nagar, Chennai
Type: Full-time (On-site)
Timings: 09:30 am – 06:30 pm (Mon–Fri)
Experience: 3-5 years
Growth Marketing Manager – Oxyzem Creative Agency
Oxyzem Creative Agency is seeking a Growth Manager to drive client success and fuel our in-house growth initiatives. This role focuses on strategic performance marketing, ad campaign management, and market-driven growth planning . If you’re someone who knows the ins and outs of Meta Ads, Google Ads , and thrives on finding fresh opportunities to scale brands, this role is for you.
What you’ll do:
- Plan, execute, and optimise paid campaigns on Meta, Google, and other digital platforms.
- Explore growth opportunities for clients across industries and align strategies with business goals.
- Conduct market research and competitor analysis to identify trends and unlock opportunities.
- Promote and manage in-house growth campaigns for Oxyzem’s brand presence.
- Work closely with the creative and strategy teams to build high-impact ad campaigns.
- Track, analyse, and report on campaign performance with clear insights and recommendations.
- Stay ahead of industry trends, tools, and best practices in digital growth and performance marketing.
You should have:
- 3–6 years of proven experience in performance marketing or growth management .
- Strong hands-on expertise with Meta Ads Manager and Google Ads platforms.
- Analytical mindset with the ability to interpret data and turn it into actionable strategies.
- Strong understanding of market dynamics, consumer behaviour, and digital growth trends.
- Excellent communication and collaboration skills to work with cross-functional teams.
- Certification in Google Ads / Meta Ads is a plus.
Perks:
- Competitive salary
- Opportunity to work on diverse campaigns for multiple industries.
- Creative freedom to test and implement innovative growth ideas.
- Work with a passionate and collaborative team.
- Snacks, coffee, and an energetic workplace culture.
Why Join Oxyzem?
We’re a fast-growing creative agency in Chennai, building bold brands through storytelling, strategy, and standout design . As Growth Manager, you’ll be at the forefront of scaling brands and shaping impactful campaigns for both our clients and Oxyzem itself.
Apply Now
Send your resume to with the subject line: Application – Growth Marketing Manager
Let’s build growth strategies that truly deliver impact.
Growth Marketing Manager
Posted 2 days ago
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Job Description
Growth Marketing Manager
Location: Bengaluru
Type: Full-time
Department: Marketing
About Konfirmity
Konfirmity is redefining security-driven compliance for companies that can't afford to get it wrong. We serve three critical markets: enterprise-selling companies navigating complex security requirements, fintechs managing license obligations, and healthtech organizations protecting PHI.
We're not consultants or advisors—we're builders. We solve problems with technology and AI that our competitors are still talking about in whitepapers. Our platform does the heavy lifting so compliance becomes a competitive advantage, not a blocker.
About the Role
We're looking for a Growth Marketing Manager who will be instrumental in taking Konfirmity from point A to point B. This isn't just another marketing role—you'll be the architect of our growth engine, blending digital excellence with real-world community building to drive meaningful business impact.
You'll own the full spectrum of growth initiatives, from crafting SEO-optimized content strategies to hosting intimate dinners with CISOs and compliance leaders. If you thrive on experimentation, data-driven decisions, and building something from the ground up in a high-stakes market, this role is for you.
What You'll OwnContent & Digital Presence
- Develop and execute a comprehensive content strategy that drives organic growth and positions Konfirmity as the go-to solution in security-driven compliance
- Lead SEO initiatives including AI-powered SEO tactics to capture high-intent traffic from CISOs, compliance officers, and technical decision-makers
- Create compelling content across formats (blog posts, whitepapers, case studies, video scripts) that speaks directly to the pain points of enterprise sellers, fintechs, and healthtech companies
- Build and optimize our content distribution engine for maximum reach and conversion in B2B and regulated industries
Social Media & Community
- Own and grow our presence on LinkedIn and Twitter, turning followers into engaged community members in the security, compliance, and regulated industries
- Develop platform-specific strategies that balance thought leadership (security trends, compliance updates), product education, technical insights, and brand personality
- Engage authentically with CISOs, compliance officers, founders, and technical decision-makers—fostering conversations and building relationships
- Monitor industry trends, regulatory changes, and security news to identify opportunities for Konfirmity to join relevant conversations and demonstrate expertise
Partnerships & Affiliate Programs
- Build and manage a strategic partnership ecosystem with security consultants, compliance advisors, auditors, and complementary SaaS platforms
- Identify, recruit, and onboard affiliate partners and referral sources who serve our target markets (enterprise vendors, fintechs, healthtech)
- Create compelling partnership packages, commission structures, and enablement materials that make it easy for partners to recommend Konfirmity
- Develop co-marketing initiatives with partners that expand reach and credibility in the compliance and security communities
- Track and optimize partner performance, ensuring strong ROI on partnership investments
- Cultivate long-term relationships that create sustainable, scalable revenue channels
Growth Experimentation & Events
- Design and execute offline growth initiatives including lunch and learns with CISOs, closed dinners with compliance leaders, industry meetups at security conferences, and executive roundtables
- Identify and test new growth channels—from guerrilla marketing tactics to emerging platforms where technical buyers spend time
- Build strategic relationships with industry influencers, security practitioners, and potential advocates
- Create memorable experiences that convert prospects into customers and customers into champions
- Represent Konfirmity at key industry events (RSA, Black Hat, fintech/healthtech conferences)
Strategy & Analytics
- Define growth KPIs and build dashboards to track what's working (and what's not)
- Run growth experiments with clear hypotheses, measure results, and iterate quickly
- Analyze user behavior, market trends, and competitive landscape to identify growth opportunities
- Report on performance and insights to leadership, making data-backed recommendations
What We're Looking For
- 3-5 years of experience in growth marketing, preferably at a B2B SaaS, enterprise software, or digital-native company
- Proven track record of driving measurable growth through multiple channels in technical or regulated industries
- Deep understanding of SEO best practices and content marketing strategies for B2B audiences
- Experience with AI tools for content creation and optimization
- Strong writer and storyteller who can translate complex technical concepts into compelling narratives
- Data-driven mindset with proficiency in analytics tools (Google Analytics, social analytics, etc.)
- Comfortable operating independently and making decisions with limited oversight in a fast-paced environment
- Experience planning and executing successful events and community initiatives for technical or executive audiences
- Strong relationship-building and negotiation skills for partnership development
Bonus Points
- Experience in compliance, security, fintech, healthtech, or enterprise SaaS
- Understanding of SOC 2, ISO 27001, HIPAA, GDPR, or financial regulatory frameworks
- Track record of building successful affiliate or referral programs
- Existing network of potential partners or affiliates in the security/compliance space
- Familiarity with partnership management tools and affiliate platforms
- Experience with marketing automation platforms and CRM systems
- Active personal brand or presence in security, compliance, or fintech communities
- Experience with video content creation and multimedia storytelling
- Previous experience in an early-stage or high-growth startup environment
- Comfort speaking the language of CISOs, compliance officers, and technical buyers
What Success Looks Like
In 30 days: You've audited our current marketing efforts, identified quick wins, mapped out our ideal customer profiles (enterprise sellers, fintechs, healthtech), and begun implementing improvements to our content and social strategy. You understand our product deeply and can articulate our value proposition to technical buyers.
In 90 days: You've launched at least 3-5 growth experiments across different channels, hosted your first event or executive dinner, signed your first 3-5 partnerships or affiliates, established clear metrics and reporting cadences, and are driving measurable increases in qualified traffic and pipeline.
In 6 months: You've built a predictable growth engine with multiple channels (SEO, social, partnerships, events) contributing to pipeline, established Konfirmity as a recognized voice in the security and compliance community, grown our LinkedIn following by 50-100%, and have clear insights into CAC and channel ROI.
In 1 year: You've significantly moved the needle on key business metrics (3-5x growth in organic traffic, 10+ active partnerships generating revenue, consistent pipeline from owned channels), built a thriving community of practitioners and advocates, created repeatable playbooks and systems, and potentially built a small team beneath you as we scale.
Why Join Konfirmity?
- Impact: Your work will directly influence the company's trajectory. You'll see the results of your efforts in real-time.
- Autonomy: We trust you to experiment, fail fast, and find what works. You'll have the freedom to test bold ideas.
- Resources: Dedicated budget for events, content creation, tools (analytics, SEO, automation platforms), and paid experiments. You'll have what you need to win.
- Growth: As we scale, you'll scale with us—both in terms of responsibility and career progression.
- Market: You're entering a massive, growing market where compliance is no longer optional. Every company needs what we're building.
Our Values
Small Team, Sky-High Ambitions
We're lean and we move fast. No bureaucracy, no endless meetings. Just exceptional people building something extraordinary.
Torchbearers of Tech & AI
We don't follow trends—we set them. We're pushing the boundaries of what AI can do in compliance and security, and we're damn good at it.
Second to None
We're building the best product in our space, period. If you're not comfortable being part of a team that knows its worth and isn't afraid to show it, this isn't the place for you.
Customer-Obsessed Problem Solvers
We don't do advisory. We don't write reports. We build solutions that actually work. Our customers' problems become our problems, and we don't rest until they're solved.
Builders, Not Talkers
While others are still running workshops and creating frameworks, we're shipping features that change the game. We measure success by impact, not activity.
How to Apply
Send us:
- Your resume
- A brief note telling us about a growth experiment you ran, what you learned, and the impact it had (with numbers)
- Links to your LinkedIn, Twitter, or any content you've created that demonstrates your marketing chops
Bonus: Tell us one unconventional growth tactic you'd test for Konfirmity in the first 90 days.
We review applications on a rolling basis and move quickly for the right candidates.
Konfirmity is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Growth Marketing Manager
Posted 5 days ago
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Job Description
Growth Marketing Manager – Regional Growth- Job Description
As Growth Marketing Manager – Regional Growth you will be a strategic driver for sustainable revenue growth and profitability in the assigned region. This role blends data-driven marketing with a deep understanding of regional consumer behavior, leveraging performance channels, CRM, and hyperlocal campaigns to maximize ROI.
Responsibilities:
1. Business Ownership &Revenue Management
● Own the regional revenue targets — set revenue growth targets, optimize marketing spend, and ensure positive ROI.
● Allocate budgets across channels and campaigns to achieve maximum impact and profitability.
● Track and report on marketing contribution to sales, gross margin, and net profitability.
● Forecast and manage quarterly/annual marketing budgets for the region.
2. Strategic Planning & Growth
● Develop region-specific growth roadmaps based on consumer insights, competitive intelligence, and market trends.
● Segment customers using RFM, AOV, CLV, and regional insights to identify high-performing personas.
● Translate persona insights into tailored acquisition, retention, and brand- building strategies that maximize customer lifetime value.
● Integrate digital performance marketing, CRM, and offline activations to drive store footfall and eCommerce sales.
3. Performance Marketing & CRM
● Manage digital campaigns (Meta, Google, YouTube, etc.) targeted to your region.
● Drive customer acquisition and track campaign ROI across digital + offline.
● Collaborate with the CRM team to launch region-specific SMS, email, and WhatsApp journeys for customer engagement and reactivation.
4. Full-Funnel Growth & Campaign Optimization
● Connect top-of-funnel (awareness, traffic) activities to bottom-funnel outcomes (conversion, retention, lifetime value).
● Plan, execute, and optimize campaigns across search, social, display, and programmatic with a focus on conversion and customer acquisition cost efficiency.
● Continuously A/B test ad creatives, targeting, and formats to improve performance metrics.
5. Reporting & Analysis
● Monitor and report KPIs such as ROAS,CAC, traffic, conversion, footfall uplift, and campaign ROI.
● Produce detailed regional performance reports with actionable insights and recommendations.
● Use analytics tools (Google Analytics, Ads Manager, CRM dashboards) to track attribution across channels.
Candidate Profile
● 5+ years of experience in performance marketing or growth roles.MBA/PGP /PGDM Marketing
● Prior P&L or budget ownership experience, with a track record of balancing growth, ROI, and profitability.
Technical & Analytical Skills
● Expertise in customer segmentation, personas, and growth drivers (RFM, AOV, CLV, CAC/ROAS).
● Skilled in attribution modeling, funnel optimization, and campaign experimentation (A/B testing, creative optimization, campaign innovation).
● Strong ability to connect brand-building efforts (top-of-funnel awareness) with business outcomes (conversion, retention, LTV).
● Skilled in developing region-specific growth roadmaps using consumer insights, competitive intelligence, and market trends.
● Adept at budget allocation across channels to maximize ROI and drive sustainable, profitable growth.
Key Skills & Competencies
● Business Acumen: Proven ability to link marketing decisions to business P&L outcomes.
● Strategic Thinking: Ability to align marketing initiatives with business growth goals and adapt strategies for regional nuances.
● Analytical Mindset: Strong capability in interpreting marketing data, identifying trends, and making data-led decisions.
● Market Knowledge: Understanding of the cultural, economic, and consumer drivers.
● Customer-Centricity: Deep understanding of consumer behavior and journey optimization.
Growth Marketing Manager
Posted 5 days ago
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Job Description
At Supahealth , we’re using AI to automate critical workflows in behavioral health—freeing clinicians to focus on care. Backed by PeakXV and top investors, we’re scaling quickly and need a Founding Growth Hire to drive our brand, growth, and category leadership.
What You’ll Do:
- Shape the Narrative : Create thought-leadership content that redefines AI in behavioral health.
- Lead Growth : Build a scalable inbound strategy to attract clinicians, payers, and industry partners.
- Research & Simplify : Turn complex clinical and tech topics into clear, impactful content.
- Drive Distribution : Experiment with partnerships, influencers, and communities to extend our reach.
- Collaborate with Founders : Work directly with the founding team to refine our growth strategy and playbook.
What We’re Looking For:
- 3+ years in growth marketing, content strategy, or research-heavy writing (preferably in healthcare, AI, or SaaS).
- Proven experience creating growth strategies that blend content, distribution, and experimentation.
- Strong understanding of the US healthcare market and ability to simplify complex topics.
- Data-driven : Comfortable setting goals, tracking progress, and optimizing for results.
- Bonus: Experience in mental health or AI .
Why Join Us?
- Founding Team Access : Influence Supahealth’s growth and brand from day one.
- Creative Ownership : Own the strategy and see your impact directly.
- Competitive Compensation : Salary + equity and growth opportunities.
- Meaningful Work : Make a real impact on mental health care worldwide.
Ready to help us build the future of mental healthcare? Apply now or reach out for more details!
Learn more:
Senior Growth Marketing (eComm)
Posted today
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Senior Growth Marketing (E-Commerce) | Bengaluru (in-office) | Full-time
We’re building the demand engine for 3M+ Kirana retailers .
You’ll own orders & GMV : channel user intent across segments and surfaces , decide what shows where & when on-app, prove what converts, and scale it—weekly, repeatably, profitably. This is a business seat with real P&L impact, not a campaign-ops role.
What you’ll lead
- On-app Merchandising: Control home/category/search/cart placements and ranking rules/slots (in partnership with Product). Build seasonal, regional, and cohort playbooks.
- Intent → Conversion: Orchestrate traffic to high-intent entry points ; fix friction with Product/Ops so demand actually lands.
- Habit Loops & Cohorts: Identify first-order heroes and repeat drivers; design MOV & repeat nudges to keep cohorts healthy.
- Surface Experiments (“poppers” etc.): Systematically test placements, copy, and triggers with holdouts; scale only what clears payback/CM .
- Offers with Economics: Run cart thresholds, bundles, trials/sampling and recovery plays within guardrails; influence assortment/pricing via market intel.
- Structured, end-to-end growth: Weekly cadence—diagnose → opportunity size → test → readout → scale. Clean dashboards that make decisions obvious.
Team & scope
Lead a growth pod (CRM specialist, growth analyst, Calling TL) with tight partnerships across Product, Category, Ops, Design . Teams execute—you own outcomes .
What will make you effective here
- E-commerce native (3–5 yrs): You’ve grown orders/GMV in a marketplace/B2B commerce setting (beyond channel ops).
- Opportunity sizing & problem discovery: Outside-in research + data to pick the right bets; comfort saying “no” to low-leverage work.
- Product sense + experimentation depth: You’ve shipped flow/placement changes that moved conversion; A/Bs with holdouts/MDE/power and crisp readouts.
- Analytical to the bone: SQL or advanced Excel; cohort/retention math; ROI/payback modeling; trustworthy dashboards.
- Program & stakeholder management: Run large cross-functional programs, craft KPIs, drive alignment, and land outcomes.
- Context: Comfortable in Hindi/Hinglish ; intuition for Tier-2/3 buyer behaviour.
KPIs you’ll live on
Orders, GTV, Conversion%, Repeat%, AOV, cohort retention (M1/M3), incremental lift vs control, promo ROI/payback, opt-out rate, fill rate, confirmation SLA, recovery orders
Growth Marketing Manager - CRM
Posted 5 days ago
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Job Description
Company Overview:
GoodScore is on a mission to make financial literacy and credit access simple, actionable, and inclusive for over 150 million Indians who are credit-underserved. From starting personalized credit consulting in 2023 to now, empowering over 1 million users to take control of their credit health, we are one of India’s fastest-growing credit score & credit management apps.
We are backed by top VC funds in India, ranked among the top 10 finance apps in India, and are on a 1x to 100x journey. We’re building a team that shares our vision of transforming how India manages credit.
Role Description:
We seek a dynamic CRM & Retention Marketing Manager to drive customer engagement & retention to drive LTV. This role is pivotal in growing our user base and enhancing customer engagement across all digital platforms. The ideal candidate will deeply understand user journeys, in-app marketing, and customer relationship management across digital media channels. You will be responsible for building and managing engagement funnels, designing effective campaign strategies, and working closely with cross-functional teams to ensure seamless execution and optimization.
Key Responsibilities:
-- Customer Relationship Management (CRM):
- Manage CRM across all channels and touchpoints to enhance engagement, cross-sell new products, and drive incremental revenue.
- Build lifecycle journeys and automated flows to maximize conversion rates and customer lifetime value.
- Strategize, build, and own the CRM calendar, creating innovative campaigns to drive maximum conversions.
- Create performance benchmarks across user cohorts to improve conversions using cross-channel communication journeys spanning In-App, Push, Direct Messaging, Email & SMS.
-- Content Marketing:
- Oversee creating and distributing high-quality, brand-aligned content across digital platforms, including social media, email, & websites.
- Develop data-backed insights to predict good/bad customer journeys, understand user engagement, and find levers for growth to maximize LTV.
- Work with creative and marketing teams to test strategies and innovations that result in high ROAS creative assets (Video and Audio).
- Leverage marketing insights to better understand our customers and represent the voice of users.
-- Campaign Design and Optimization:
- Collaborate with the design team to create and hand off creatives supporting performance marketing efforts.
- Work with the product team to refine messaging and value propositions based on customer feedback.
-- Execution and Reporting:
- Build internal reporting systems to publish data, validate partner claims, and handle financial processes for smooth operations.
- Work across several aspects of marketing, from branding and positioning to targeted outreach and strategy, go-to-market strategy, campaigns, advocacy, events, and communication, and combine them into user journeys to impact respective product funnels.
- Optimize vendor costs and run campaigns with efficient ROI.
Skills Required:
- 3-6 years of experience in a similar role.
- Extensive experience with Facebook and Google ad tools.
- Experience in driving growth for fintech or early-stage products is a plus.
- Ability to understand and communicate effectively with 'Bharat' users.
- Graduated from IIT/IIM/ISB/BITS preferred.
Work Requirements:
- The candidate must be willing to work out of our Bellandur office, 5 days a week.
Why Join Us?
- Be a pivotal part of a fast-growing company with a significant impact on product direction and success.
- Work closely with the founder and be involved in high-level decision-making processes.
- Collaborative and dynamic work environment.
Head of Growth Marketing
Posted 5 days ago
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About Titan:
At Titan , we’re empowering entrepreneurs, innovators, and small businesses with software that helps them grow. Built by a team that is passionate about creating lasting value, our products include Titan (titan.email), enterprise email for web presence providers; Neo (neo.space), our all-in-one business growth suite for small businesses; and Flock, our instant messaging and collaboration platform for teams.
Founded by Bhavin Turakhia, who has built multiple businesses (Zeta, Radix, Directi) with a combined enterprise value exceeding $2 billion, Titan is backed by a 25-year legacy of innovation. Today, Titan powers millions of conversations, with 2.5 million emails sent and received every week. In 2021, Automattic (the company behind WordPress and WooCommerce) invested $0M in Titan, valuing the company at 300M.
At Titan, you’ll be part of a fast-growing business, solving meaningful problems and shaping a product that empowers millions globally.
Introducing Neo:
Neo (neo.space) is our fast-growing direct-to-customer product designed to help small businesses, solopreneurs, and professionals establish a professional online presence with ease. Our offering includes domain name registration, an AI-powered website builder, and professional email. We are now poised for our next phase of growth and are looking for a growth marketing leader to accelerate new customer acquisition.
Key Responsibilities:
Growth Strategy & Execution:
- Develop, execute, and optimize a comprehensive growth strategy across acquisition channels.
- Execute end-to-end campaigns across creative, product, and data teams.
- Work with quantitative and qualitative data teams to deeply understand our persona and use cases to develop the strategy, rollout decisions, optimizations, and measurement.
Experimentation & Rapid Iteration:
- Build and run growth experiments to test new channels, messaging, and landing pages.
Organic and Paid Growth:
- Plan and execute experiments across paid acquisition (Google Ads, Meta, LinkedIn, YouTube, TikTok, etc.) and organic channels (SEO, content, referrals, virality, partnerships).
- Collaborate with the SEO, content, and product marketing teams for a cohesive content strategy across organic, social, and paid channels.
- Integrate SEO best practices and SEM campaigns into cohesive growth initiatives.
Partnerships and affiliates:
- Identify, negotiate, and manage relationships with influencers, affiliates, and strategic partners who can expand Neo’s reach.
- Develop co-marketing initiatives (joint webinars, referral deals, etc.) that deliver tangible lead-gen results.
Analytics and Data:
- Monitor growth analytics and KPIs (CAC, LTV, conversion rates, retention cohorts, etc.) and continuously refine strategies based on data.
- Leverage analytics tools to track campaign performance, derive insights, and iterate rapidly.
Own growth goals:
- Develop and own growth goals across relevant KPIs and drive expected growth targets.
Budget & ROI Optimization:
- Plan and optimize the growth budget , ensuring maximum efficiency and scalability.
Qualifications & Experience:
- 8+ years of experience in growth marketing, performance marketing, or demand generation at a high-growth start-up or scale-up.
- You will be responsible for leading the Growth Marketing vertical, overseeing and guiding cross-functional teams including Design, SEO, and Brand individual contributors (ICs).
- SaaS & Growth Expertise : Demonstrated success in a SaaS environment, driving self-serve, high-volume lead generation while maintaining low CAC.
- Content & SEO Knowledge : Familiarity with content-led growth motions, including how to integrate SEO/SEM effectively.
- Analytical & ROI-Focused : Strong quantitative skills, with the ability to track and report on key marketing metrics, ensuring spend efficacy and payback period targets.
- Experience working cross-functionally with content, product marketing, and creative teams. Able to unify multiple marketing channels under one coherent growth strategy.
- Optional: Partnership & Affiliate Experience: Proven track record building and scaling influencer/affiliate programs; existing networks in Western markets is preferred.
- The role is based out of Mumbai/Bengaluru, India, with the potential to serve a global market.
Perks and Benefits:
We at Titan love our jobs. And it’s no surprise – we get to work on exciting and new projects, in a vibrant atmosphere that is designed to be comfortable and conducive for our personal and professional growth. Titan goes the extra mile to make you feel at home. We offer benefits ranging from affordable catered meals and even snacks on the house. Our workspaces are welcoming and fun, complete with bean bag chairs and ping pong tables. You are free to wear what makes you comfortable and choose the hours you keep as a team. Oh, and we’ve got your family covered too, with excellent health insurance plans and other benefits. In short, everything you need to be your best self at work!
If you like the idea of working on solutions that have a truly global impact, get in touch!
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Associate Director - Growth Marketing
Posted 5 days ago
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MNS Credit Management Group is a leading and rapidly growing agency in the domain of soft Debt Recovery and Business Information Reports. Established in 1996 and headquartered in New Delhi, India, the company has over two decades of experience in providing professional and organized services in domestic and international debt collection, business information services, first party collection of accounts receivables, business advisory services, and legal & paralegal services. Catering to a diverse clientele including small to large enterprises across various sectors, MNS has a dynamic workforce of >150 employees, driving its vision of delivering comprehensive credit management solutions globally.
We are looking for an Associate Director, Growth Marketing who will design the GTM engine, run multi-channel demand generation (ABM + inbound + performance), standardize lifecycle journeys with Sales/BDR, and build the analytics stack that ties every rupee to revenue.
Key Responsibilities:
- GTM & Strategy: Define ICPs/segments, value propositions, annual growth plan, channel mix, and budget tied to revenue targets.
- Demand Generation & ABM: Run multi-touch ABM for top accounts (insurers, NBFCs, exporters, conglomerates); orchestrate LinkedIn, email, webinars, events, retargeting.
- Performance & Inbound: Own paid search/social/display; lead SEO/content pillars (BIR, KYB, credit risk); launch/high-convert landing pages and calculators (e.g., BIR sample, LEI renewal, Debt Recovery Services).
- Lifecycle & Sales Alignment: Design scoring, routing, and nurture journeys; set & enforce BDR SLAs (speed-to-lead, MQL→SQL); deliver sales enablement (decks, case studies, battlecards).
- Analytics & Ops: Build a single source of truth (GA4 + CRM + ad platforms + call tracking + product analytics); run A/B tests; manage attribution, forecasting, and weekly growth reviews.
- Brand & Partnerships: Drive thought leadership; plan event calendar and co-marketing with TCIs/ECAs/fintech/LEI partners; measure ROI.
- Team & Vendors: Hire, coach, and performance-manage a lean team (Perf Mktg, Content/SEO, Marketing Ops); manage creative/PR/SEO agencies and martech vendors.
Qualifications:
- 7–12 years in B2B growth/demand gen for fintech/data/BFSI (India) with owned pipeline targets and measurable revenue impact.
- Channel Mastery: Proven ABM + inbound playbook; strong SEO/content and paid acquisition execution at scale.
- Revenue Ops: Hands-on with lead scoring/routing, lifecycle automation, attribution modeling, and funnel diagnostics.
- Tools: HubSpot/Salesforce (or equivalent CRM/MA), GA4/Tag Manager, LinkedIn Ads/Google Ads, PostHog or Mixpanel, Semrush/Ahrefs; Sheets/Excel power user; comfort reading SQL/JSON (Python a plus).
- Collaboration & Communication: Tight alignment with Sales/BDR; crisp storytelling, exec-ready reporting, and stakeholder management.
- Domain Plus (nice-to-have): Familiarity with trade credit insurance, collections, credit bureaus, or LEI workflows; experience with PLG/self-serve motions and BFSI events.
Senior Growth Marketing Manager
Posted 8 days ago
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This is a fully remote position, enabling you to work from anywhere in India. You will collaborate virtually with cross-functional teams, including product, engineering, and sales, leveraging digital tools to foster a culture of continuous growth and optimization.
Responsibilities:
- Develop and execute a comprehensive growth marketing strategy to drive user acquisition, activation, retention, and revenue.
- Design, implement, and analyze A/B tests and other growth experiments across various channels (e.g., paid social, SEM, email, content, SEO, referral programs).
- Identify key growth levers and opportunities through data analysis, user behavior research, and market insights.
- Manage and optimize paid media campaigns to maximize ROI and achieve acquisition goals.
- Develop and implement email marketing and lifecycle campaigns to improve user engagement and retention.
- Collaborate with the product team to identify and prioritize product features that drive growth.
- Work closely with content and creative teams to develop compelling marketing collateral and messaging.
- Monitor key growth metrics (e.g., CAC, LTV, conversion rates, churn) and provide regular reports and insights to stakeholders.
- Stay ahead of the curve on emerging growth marketing trends, tools, and best practices.
- Manage marketing budgets effectively and allocate resources to the most impactful growth initiatives.
- Foster a data-driven culture within the marketing team and across the organization.
- Lead and mentor junior growth marketers and analysts.
- Develop and refine user segmentation strategies for targeted marketing efforts.
- Evaluate and implement new marketing technologies and platforms to enhance growth capabilities.
Qualifications:
- Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field.
- 5+ years of experience in growth marketing, digital marketing, or performance marketing, with a proven track record of driving measurable growth.
- Demonstrated experience in designing and executing A/B tests and growth experiments.
- Proficiency in analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) and marketing automation platforms.
- Strong understanding of SEO, SEM, paid social, email marketing, and CRM systems.
- Excellent analytical and problem-solving skills, with a strong ability to interpret data and derive actionable insights.
- Creative thinker with a passion for experimentation and continuous improvement.
- Strong project management and organizational skills, with the ability to manage multiple priorities.
- Excellent communication and collaboration skills, essential for remote teamwork.
- Experience in SaaS or B2C product growth is highly desirable.
- Self-starter with the ability to thrive in a fast-paced, dynamic, and remote environment.
Senior Growth Marketing Manager
Posted 11 days ago
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Job Description
The ideal candidate will have a proven track record in performance marketing, SEO/SEM, A/B testing, and conversion rate optimization (CRO). You should be adept at managing multi-channel marketing campaigns, including social media, email marketing, content marketing, and paid advertising. Responsibilities include developing and executing comprehensive growth strategies, defining key performance indicators (KPIs), and tracking campaign performance against goals. You will conduct market research, competitive analysis, and customer segmentation to identify target audiences and refine messaging. Experience with marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics, Mixpanel) is essential.
This is a fully remote position, allowing you to contribute from anywhere. We are seeking a proactive individual who is passionate about growth, possesses strong analytical skills, and can translate complex data into actionable insights. You should be comfortable working independently, managing multiple projects simultaneously, and collaborating effectively with cross-functional teams, including product, sales, and engineering. The ability to think creatively, experiment rapidly, and iterate based on data is paramount. If you are a results-oriented marketer eager to make a significant impact on a company's growth trajectory, this role is for you. Our client is committed to fostering a culture of continuous learning and innovation, offering ample opportunities for professional development in a dynamic, remote-first environment.
Responsibilities:
- Develop and execute data-driven growth marketing strategies.
- Drive user acquisition, engagement, and retention through various marketing channels.
- Manage and optimize paid advertising campaigns (e.g., Google Ads, social media ads).
- Implement SEO and SEM best practices to improve organic visibility.
- Conduct A/B testing and conversion rate optimization (CRO) experiments.
- Analyze campaign performance, track KPIs, and generate actionable insights.
- Develop and execute email marketing and content marketing strategies.
- Collaborate with product and sales teams to align marketing efforts.
- Identify and test new growth opportunities and channels.
- Stay updated on the latest marketing trends and technologies.
- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of experience in growth marketing or performance marketing.
- Proven success in driving user acquisition and revenue growth.
- Strong understanding of SEO, SEM, social media marketing, and email marketing.
- Proficiency with marketing automation tools and analytics platforms.
- Excellent analytical, problem-solving, and project management skills.
- Ability to thrive in a fully remote, fast-paced environment.
- Strong communication and collaboration skills.