4,635 Healthcare Marketing jobs in India
Marketing Communications Specialist – Healthcare
Posted 19 days ago
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Marketing Communications Specialist Healthcare
Job Description
We seek a Marketing Communications Specialist who is responsible for developing and executing communication strategies that promote our unique MedTech Services, medical technologies, Training Academy, and employee engagement. The ideal candidate will create compelling content, manage digital and traditional marketing efforts, and ensure all messaging aligns with company guidelines, industry regulations, and technical accuracy.
Key Responsibilities
- Develop and execute marketing communication plans to promote One Stop Solutions for customer engagement.
- Create and manage content for websites, social media, email campaigns, brochures, videos, white papers, and case studies.
- Work closely with product managers, engineers, and regulatory teams to ensure accurate and compliant messaging.
- Oversee social media strategies, engaging with healthcare professionals, industry leaders, and stakeholders.
- Plan and execute product launches, webinars, trade shows, and industry events.
- Drive lead generation initiatives.
- Manage public relations efforts, including press releases and media outreach.
- Develop educational materials and thought leadership content, such as blogs, webinars, and white papers.
- Track and analyze campaign performance to optimize marketing strategies.
- Collaborate with sales teams to create marketing collateral that supports lead generation and conversion.
- Design and run employee engagement programs in partnership with HR teams.
- Collaborate with physicians, healthcare providers, and internal teams to promote services and health education.
- Coordinate with external agencies, vendors, and media outlets for PR and advertising efforts.
Required Skills & Qualifications
- Bachelors degree in Marketing, Communications, Life Sciences, Biomedical Engineering, or a related field.
- 2+ years of experience in marketing communications, preferably in the medical technology, healthcare, or biotech industry.
- Strong writing and editing skills, with the ability to translate complex medical and technical concepts into engaging content.
- Experience with digital marketing tools, SEO, Google Analytics, and email marketing platforms.
- Knowledge of healthcare industry/regulatory guidelines is a plus.
- Ability to manage multiple projects in a fast-paced, regulated environment.
- Proficiency in graphic design, video editing (Adobe Suite), or CRM software is a bonus.
- Attention to detail and the ability to balance technical accuracy with marketing creativity.
About the Company
We are a 1200-strong medical technologies company with a vision of ensuring healthy healthcare technologies for a healthier world. Headquartered in Kochi, Kerala, we operate across India and have an international presence in the UAE, Saudi Arabia, Kuwait, and more. Serving over 25,000 hospitals and maintaining 550,000+ medical devices nationwide, we ensure over 98% uptime.
We go beyond maintenancewe ensure excellence. Our X-Factor is the perfect blend of expertise, innovation, and reliability, guaranteeing that every medical device operates at peak performance when it matters most. Through proactive service, cutting-edge diagnostics, and a commitment to patient safety, we empower healthcare providers with the confidence that their technology is in expert hands. Because in healthcare, precision isnt optionalits essential.
Sales and Marketing Manager (Healthcare)
Posted 9 days ago
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Job Description
At SMSIMSR, we believe in expanding access to quality care through thoughtful outreach, brand building, and ethical healthcare marketing. As a Sales and Marketing Manager, youll be responsible for strategizing and implementing outreach programs, digital campaigns, and institutional partnerships that align with our mission of community-centered, affordable excellence in medicine.
Design and execute strategic marketing plans to enhance hospital visibility, service awareness, and patient engagement.
Manage branding, communications, and promotional activities across print, digital, and social media platforms.
Build and maintain partnerships with referring physicians, corporate health programs, and insurance providers.
Oversee the development of marketing materialsbrochures, presentations, newsletters, and press releases.
Conduct market research and competitor analysis to identify growth opportunities and service gaps.
Lead hospital outreach events, health camps, and awareness drives in urban and rural areas.
Track ROI and performance metrics of marketing campaigns using CRM tools and analytics.
Coordinate with internal departments to align marketing messages with clinical capabilities.
Ensure all promotions adhere to ethical healthcare marketing guidelines and institutional values.
A mission-driven, non-commercial work environment that focuses on impact over targets.
Autonomy to innovate and build a values-based healthcare brand.
Cross-functional collaboration with medical leadership and hospital administration.
Housing and other benefits discussed during hiring.
If you're a purpose-driven marketing leader with experience in the healthcare domain, this role offers both meaning and momentum.
Digital Marketing Strategy Lead
Posted 4 days ago
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Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies aligned with business goals.
- Manage and optimize all paid digital advertising campaigns (SEM, Social Media Ads).
- Oversee SEO initiatives to improve organic search rankings.
- Develop and manage content marketing strategies to drive engagement and lead generation.
- Plan and execute email marketing campaigns.
- Monitor, analyze, and report on campaign performance using analytics tools.
- Identify new digital marketing trends and opportunities.
- Collaborate with creative teams to develop compelling marketing assets.
- Manage the digital marketing budget effectively.
- Stay current with industry best practices and emerging technologies in digital marketing.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in digital marketing, with a focus on strategy development and execution.
- Proven experience with SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
- Strong understanding of digital marketing platforms and technologies.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional written and verbal communication skills.
- Experience managing marketing budgets.
- Ability to work independently and manage multiple projects effectively in a remote environment.
Digital Marketing Strategy Manager
Posted 4 days ago
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Key Responsibilities:
- Develop and implement integrated digital marketing strategies across various online channels.
- Manage and optimize SEO, SEM, social media, content marketing, and email marketing campaigns.
- Analyze campaign performance data, track KPIs, and provide regular reports with actionable insights.
- Oversee the digital marketing budget, ensuring efficient allocation of resources.
- Identify new digital marketing opportunities and emerging trends to drive innovation.
- Collaborate with internal teams to ensure brand consistency and effective campaign integration.
- Manage and mentor a team of digital marketing specialists.
- Conduct market research and competitor analysis to inform strategic decisions.
- Optimize website performance and user experience for lead generation and conversion.
- Manage relationships with third-party digital marketing agencies and vendors.
- Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
- Minimum of 6 years of experience in digital marketing, with a proven track record of developing and executing successful strategies.
- Expertise in SEO, SEM, social media platforms, content marketing, and email marketing automation.
- Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics).
- Experience with marketing automation platforms and CRM systems.
- Excellent leadership, communication, and project management skills.
- Ability to manage budgets and measure ROI effectively.
- Creative thinking and problem-solving abilities.
- Familiarity with current digital marketing best practices and technologies.
Digital Marketing Strategy Lead
Posted 5 days ago
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Digital Marketing Strategy Lead
Posted 8 days ago
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Digital Marketing Strategy Manager
Posted 11 days ago
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Digital Marketing Strategy Lead
Posted 18 days ago
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Key Responsibilities:
- Developing and implementing a cutting-edge digital marketing strategy across all online channels.
- Managing and optimizing paid advertising campaigns (SEM, Social Media Ads).
- Overseeing SEO initiatives to improve organic search rankings and traffic.
- Developing and executing content marketing strategies to engage target audiences.
- Managing social media presence and community engagement.
- Analyzing campaign performance using analytics tools (e.g., Google Analytics) and providing actionable insights.
- Identifying new digital marketing trends, tools, and opportunities.
- Collaborating with design and web development teams to ensure a seamless user experience.
- Managing the digital marketing budget and ensuring maximum ROI.
- Reporting on key performance indicators (KPIs) to senior management.
The ideal candidate will have a Bachelor's degree in Marketing, Communications, or a related field, with at least 6 years of experience in digital marketing roles. A strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing is essential. Proficiency with marketing automation tools, CRM systems, and analytics platforms is required. Excellent analytical, strategic thinking, and communication skills are paramount. This is a remote role, offering the flexibility to work from anywhere. Join our forward-thinking team and shape the future of our digital presence.
Digital Marketing Strategy Manager
Posted 22 days ago
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Job Description
Responsibilities:
- Develop and implement innovative digital marketing strategies aligned with client objectives and target audiences.
- Oversee the execution of integrated digital marketing campaigns across multiple channels.
- Manage Search Engine Optimization (SEO) initiatives to improve organic search rankings and visibility.
- Plan and manage Search Engine Marketing (SEM) campaigns, including Google Ads and other PPC platforms.
- Develop and implement social media marketing strategies to drive engagement and brand awareness.
- Oversee content marketing efforts, including blog posts, articles, infographics, and video content.
- Design and manage email marketing campaigns to nurture leads and engage customers.
- Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide actionable insights and recommendations.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Manage digital marketing budgets effectively to maximize ROI.
- Collaborate with design and development teams to ensure website optimization and user experience.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Lead and mentor junior marketing team members.
- Prepare regular performance reports and presentations for clients and internal stakeholders.
- Identify and test new digital marketing channels and tactics.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 6 years of experience in digital marketing strategy and execution.
- Proven track record of developing and implementing successful digital marketing campaigns.
- In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency in using web analytics tools (e.g., Google Analytics) and marketing automation platforms.
- Strong analytical and data interpretation skills.
- Excellent written and verbal communication skills.
- Demonstrated leadership and team management abilities.
- Experience with A/B testing and conversion rate optimization (CRO).
- Familiarity with various CMS platforms and CRM systems is a plus.
- Ability to work effectively in a hybrid environment, requiring collaboration both in-office and remotely.
- Certifications from Google Ads, HubSpot, or similar are highly desirable.
Digital Marketing Strategy Manager
Posted 22 days ago
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