11,832 Integrated Marketing Lead jobs in India

What We Do At BetterPlaceFounded in 2024, BetterPlace is an end-to-end mental healthcare service provider located at the prestigious National Heart Institute in New Delhi. BetterPlace is introducing three solutions to the biggest problems in India's mental healthcare ecosystem:⭐ Bringing psychiatric and psychological care under one roof⭐ Focusing on faster recoveries so recovery doesn't take forever⭐ Clinically excellent yet compassionate care - personalised to what each person needsWe treat people across age groups, genders, geographies, and mindsets — treating all mental health conditions with equal care and clarity.Who We AreWith BetterPlace, Co-Founders Pranjal Kanwar (Ex CEO - Carmudi Asia) and Pranav Mittal (Corporate Lawyer turned Entrepreneur, Harvard Law School, '18) are taking forward a 40-year legacy of successfully treating over 50,000 individuals at CIMBS Mental Hospital, founded by Dr Sunil Mittal, who is Head of Clinical Governance at BetterPlace.Who We're Looking ForWe’re looking for a sharp, well-rounded Integrated Marketing Lead with a strong visual sense and creative judgment to oversee execution across content, design, influencer campaigns, websites, and offline marketing assets — while keeping timelines tight and cross-functional teams aligned.This is not a hands-on design or writing role — but you must have a strong aesthetic eye and a clear point of view on what looks good, what feels on-brand, and what needs to be pushed further. Whether it's a therapy kit, a performance marketing ad, a road signage, or a brochure, your job is to maintain quality, consistency, and clarity — even when others are executing the work.If you’re someone who naturally spots what’s off in a layout or script, knows how to give constructive creative feedback, and can balance speed with taste, this role is for you.Key Responsibilities1. Social Media & Content Calendar ManagementCollaborate with the social media agency to build monthly calendarsReview and approve all post formats — reels, carousels, captions, thumbnailsEnsure inputs from the clinical team are integrated into content and shootsSchedule and publish content across Instagram, YouTube, Twitter, and LinkedInManage DMs, comments, and incoming queries from the online communityPlan and post Instagram stories in line with ongoing campaignsBe present on shoot days to maintain visual and message quality2. Influencer MarketingBrainstorm influencer campaigns and content formatsScout and evaluate influencers for brand fit and niche alignmentReach out to influencers and manage end-to-end coordinationBrief influencers clearly and provide feedback on creative directionCoordinate with influencer agency (if empanelled) for timelines and deliverablesReview influencer content to ensure tone, sensitivity, and visual consistencyTrack output and approvals across all involved parties3. Performance Marketing Creative OversightWrite or refine scripts and captions for static and video adsCoordinate with designers/editors to finalise creative assetsScout actors (if required) and manage briefing + deliveryCollaborate with the performance marketing agency on insight-led briefsReview campaign reports and performance summaries, and relay updates to leadership4. Website Page DevelopmentSource design and layout references for upcoming web pagesReview page designs and give layout/content feedbackEdit or improve copy for new landing pages or service pagesOversee timely delivery from design/dev partners5. Brand Assets & Offline CollateralCreate/edit critical operational documents: intake forms, brochures, prescription pads, banners, newspaper inserts, standees, posters, and seminar materialsWork with designers and clinical teams to finalise layouts and copyManage printing vendors, timelines, and invoice tracking for all physical assetsEnsure tone, layout, and brand alignment across all offline collateralSkills Required3–5 years of experience in creative strategy, brand management, or content marketingStrong design sensibility and aesthetic judgment — you don’t need to be a designer, but you must know what great design looks likeAbility to give clear, constructive feedback to designers, editors, and writersComfortable managing multiple agencies, timelines, and internal teamsStrong attention to tone, sensitivity, and brand alignment across touchpointsHighly organised — excels at tracking files, timelines, and documentation hygieneCalm, proactive communicator who can follow up without chaosFamiliarity with mental health/wellness is a bonus but not requiredTools: Google Workspace, Notion/Trello, Instagram/YouTube basics