5,489 Integrated Marketing Strategies jobs in India
Head of Brand Management (FMCG)
751001 Bhubaneswar, Orissa
₹120000 Monthly
WhatJobs
Posted 3 days ago
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Job Description
Our client is seeking an experienced and visionary Head of Brand Management to lead the strategic direction and execution for their portfolio of Fast-Moving Consumer Goods (FMCG) brands in Bhubaneswar, Odisha, IN . This senior leadership role is pivotal in driving brand growth, market share, and profitability through innovative marketing strategies and insightful consumer understanding. You will be responsible for developing and implementing comprehensive brand plans, overseeing product innovation, managing marketing budgets, and leading a team of brand managers and marketing professionals. The ideal candidate will possess a deep understanding of the FMCG landscape, consumer behavior, market dynamics, and a proven track record in successful brand building and P&L management. Key responsibilities include defining brand positioning, crafting compelling brand messaging, developing integrated marketing campaigns across all channels (digital, traditional, in-store), and fostering strong collaboration with sales, R&D, and supply chain teams. You will champion consumer insights to identify new market opportunities and ensure brands resonate with target audiences. Strong leadership, strategic thinking, creative vision, and exceptional analytical skills are essential. This role offers a unique opportunity to shape the future of well-known brands and make a significant impact on the company's success in a rapidly evolving market. A passion for consumer brands and a commitment to driving excellence in marketing execution are paramount.
Responsibilities:
Responsibilities:
- Develop and execute overarching brand strategies to achieve business objectives, including market share and revenue growth.
- Oversee the creation and implementation of integrated marketing campaigns across all relevant channels.
- Drive product innovation and pipeline development based on consumer insights and market trends.
- Manage brand P&Ls, ensuring profitability and efficient budget allocation.
- Lead, mentor, and develop a high-performing brand management team.
- Conduct in-depth market analysis and competitive intelligence to identify opportunities and threats.
- Define and reinforce brand positioning, messaging, and visual identity.
- Collaborate closely with sales, R&D, supply chain, and external agencies to ensure seamless brand execution.
- Monitor brand performance metrics and implement corrective actions as needed.
- Stay abreast of industry trends, consumer behavior shifts, and emerging marketing technologies.
- Master's degree in Marketing, Business Administration, or a related field.
- 10+ years of progressive experience in brand management within the FMCG sector.
- Proven track record of successfully building and growing consumer brands.
- Demonstrated experience in P&L management and budget oversight.
- Strong understanding of marketing principles, consumer insights, and market research methodologies.
- Excellent leadership, team management, and interpersonal skills.
- Exceptional strategic thinking, analytical, and problem-solving abilities.
- Creative vision and proficiency in developing impactful marketing campaigns.
- Experience working with diverse stakeholders and cross-functional teams.
- Excellent communication and presentation skills, with the ability to influence at all levels.
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0
Head of Brand Management (FMCG)
226001 Lucknow, Uttar Pradesh
₹2200000 Annually
WhatJobs
Posted 13 days ago
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Job Description
Our client is seeking an innovative and strategic Head of Brand Management to lead their brand vision and execution for their diverse FMCG portfolio, operating remotely. This senior leadership position is crucial for driving brand growth, market share, and consumer engagement across all channels. You will be responsible for developing and implementing comprehensive brand strategies, including market positioning, brand messaging, and long-term brand planning. This involves conducting thorough market research, consumer insights analysis, and competitive landscape assessments to identify opportunities and threats. You will oversee the development and execution of integrated marketing campaigns across various platforms, ensuring consistent brand representation and messaging. Managing brand budgets, forecasting sales, and monitoring brand performance against key metrics will be critical. The role also involves leading and mentoring a team of brand managers and marketing professionals, fostering a creative and results-oriented environment. Collaboration with product development, sales, and distribution teams will be essential to ensure alignment and successful product launches and promotions. Staying abreast of industry trends, consumer behavior, and emerging marketing technologies is paramount. The ideal candidate will have a proven track record of successfully building and growing strong FMCG brands, demonstrating exceptional strategic thinking, creativity, and leadership skills. Excellent communication, presentation, and interpersonal skills are required to effectively influence stakeholders and lead a remote team. This is a significant opportunity to shape the future of our brands and drive substantial business impact within a flexible, remote work setup.
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1
Head of Brand Management - Remote
302001 Jaipur, Rajasthan
₹1800000 Annually
WhatJobs
Posted 19 days ago
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Job Description
Our client is seeking an inspirational and strategic Head of Brand Management to lead their branding initiatives. This is a fully remote position, offering the flexibility to work from anywhere in India while driving impactful brand strategies for a leading FMCG organization. You will be responsible for shaping and elevating the brand's identity, increasing market share, and fostering strong consumer connections. The ideal candidate possesses a deep understanding of brand strategy, consumer insights, and integrated marketing communications.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive brand strategies to enhance brand equity and market position.
- Oversee the creation and implementation of integrated marketing campaigns across all channels (digital, traditional, social media).
- Conduct market research and consumer insight analysis to identify opportunities and threats.
- Manage brand budgets and ensure optimal allocation of resources for maximum impact.
- Develop and maintain brand guidelines and ensure consistent brand messaging across all touchpoints.
- Collaborate with product development, sales, and R&D teams to align brand strategy with business objectives.
- Lead and mentor a team of brand managers and marketing professionals.
- Monitor brand performance metrics and report on key insights and recommendations to senior leadership.
- Identify and build strategic partnerships to expand brand reach and engagement.
- Drive innovation in brand storytelling and consumer engagement strategies.
- Oversee packaging design and product positioning to ensure alignment with brand vision.
- Manage public relations and crisis communication strategies related to the brand.
- Master's degree in Marketing, Business Administration, or a related field.
- 10+ years of progressive experience in brand management, preferably within the FMCG sector.
- Proven track record of developing and executing successful brand strategies that have driven significant growth.
- Deep understanding of consumer behavior, market trends, and competitive landscapes.
- Expertise in integrated marketing communications, digital marketing, and social media strategy.
- Strong leadership, team management, and motivational skills.
- Excellent analytical and strategic thinking abilities.
- Exceptional presentation, communication, and interpersonal skills.
- Experience in managing external agencies and cross-functional teams.
- Demonstrated ability to manage budgets effectively and drive ROI.
- Creative mindset with a passion for building compelling brand narratives.
- Ability to thrive in a fast-paced, remote work environment.
This advertiser has chosen not to accept applicants from your region.
2
Head of Brand Management, FMCG
500001 Hyderabad, Andhra Pradesh
₹3000000 Annually
WhatJobs
Posted 20 days ago
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Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished and strategic Head of Brand Management to lead their brand portfolio from Hyderabad, Telangana, IN . This executive-level position requires a visionary leader with extensive experience in building and growing iconic FMCG brands. You will be responsible for developing and executing comprehensive brand strategies that enhance market share, drive consumer preference, and ensure long-term brand equity. Your role will encompass market analysis, consumer insights, product innovation, integrated marketing communications, and P&L responsibility for assigned brands.
Key responsibilities include setting the overall vision and strategic direction for the brand portfolio, identifying growth opportunities, and developing innovative product launch plans. You will lead the brand management team, providing mentorship, guidance, and fostering a culture of high performance and collaboration. This involves overseeing all aspects of the marketing mix, including advertising, promotions, digital marketing, public relations, and in-store execution, ensuring consistency and impact across all touchpoints. You will work closely with cross-functional teams, including R&D, Sales, Supply Chain, and Finance, to ensure seamless execution of brand strategies and achieve business objectives. Managing the brand marketing budget, optimizing spend for maximum ROI, and reporting on brand performance and key metrics to senior leadership are also crucial elements of this role.
The ideal candidate will possess an MBA or equivalent degree, with a minimum of 10-12 years of progressive experience in brand management within the FMCG industry. A proven track record of successfully launching and growing major consumer brands is essential. Exceptional strategic thinking, analytical skills, and a deep understanding of consumer behavior and market dynamics are required. Strong leadership, communication, and influencing skills, with the ability to manage complex stakeholder relationships, are mandatory. Experience in managing cross-functional teams and working in a dynamic, fast-paced environment is highly valued. Familiarity with global markets and a passion for innovation in consumer goods will be a significant asset.
Key responsibilities include setting the overall vision and strategic direction for the brand portfolio, identifying growth opportunities, and developing innovative product launch plans. You will lead the brand management team, providing mentorship, guidance, and fostering a culture of high performance and collaboration. This involves overseeing all aspects of the marketing mix, including advertising, promotions, digital marketing, public relations, and in-store execution, ensuring consistency and impact across all touchpoints. You will work closely with cross-functional teams, including R&D, Sales, Supply Chain, and Finance, to ensure seamless execution of brand strategies and achieve business objectives. Managing the brand marketing budget, optimizing spend for maximum ROI, and reporting on brand performance and key metrics to senior leadership are also crucial elements of this role.
The ideal candidate will possess an MBA or equivalent degree, with a minimum of 10-12 years of progressive experience in brand management within the FMCG industry. A proven track record of successfully launching and growing major consumer brands is essential. Exceptional strategic thinking, analytical skills, and a deep understanding of consumer behavior and market dynamics are required. Strong leadership, communication, and influencing skills, with the ability to manage complex stakeholder relationships, are mandatory. Experience in managing cross-functional teams and working in a dynamic, fast-paced environment is highly valued. Familiarity with global markets and a passion for innovation in consumer goods will be a significant asset.
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3
Head of FMCG Brand Management - Remote
160001 Chandigarh, Chandigarh
₹3000000 Annually
WhatJobs
Posted 11 days ago
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Job Description
Our client, a rapidly expanding leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a visionary and highly experienced Head of Brand Management to lead their brand strategy and development. This is a fully remote position, offering the unique advantage of working from anywhere. You will be responsible for overseeing the entire brand portfolio, driving market share growth, and building strong, resonant brands that connect with consumers. The ideal candidate possesses a deep understanding of the FMCG market, a proven track record in brand strategy, product innovation, and successful marketing campaigns, coupled with exceptional leadership capabilities.
Key responsibilities include defining the long-term vision and strategy for all brands, developing and executing integrated marketing plans, and managing the brand P&L. You will lead and mentor a team of brand managers, fostering a culture of creativity, innovation, and data-driven decision-making. Your role will involve close collaboration with sales, R&D, supply chain, and external agencies to ensure cohesive brand execution across all touchpoints. Market analysis, consumer insights, competitive landscape assessment, and identifying new growth opportunities will be central to your function. This position requires a strategic thinker with strong financial acumen and a passion for consumer brands. You will be instrumental in shaping the future of our client's brand presence and driving significant business growth in a dynamic global market. This remote leadership role offers an unparalleled opportunity to shape the direction of iconic brands.
Qualifications:
Key responsibilities include defining the long-term vision and strategy for all brands, developing and executing integrated marketing plans, and managing the brand P&L. You will lead and mentor a team of brand managers, fostering a culture of creativity, innovation, and data-driven decision-making. Your role will involve close collaboration with sales, R&D, supply chain, and external agencies to ensure cohesive brand execution across all touchpoints. Market analysis, consumer insights, competitive landscape assessment, and identifying new growth opportunities will be central to your function. This position requires a strategic thinker with strong financial acumen and a passion for consumer brands. You will be instrumental in shaping the future of our client's brand presence and driving significant business growth in a dynamic global market. This remote leadership role offers an unparalleled opportunity to shape the direction of iconic brands.
Qualifications:
- Master's degree in Business Administration (MBA), Marketing, or a related field.
- 10+ years of progressive experience in brand management within the FMCG industry.
- Demonstrated success in developing and launching successful brands and marketing campaigns.
- Proven experience in P&L management, market analysis, and consumer insights generation.
- Strong leadership and team management skills, with the ability to inspire and motivate.
- Excellent strategic thinking, analytical, and problem-solving abilities.
- Proficiency in marketing principles, digital marketing, and integrated campaign development.
- Exceptional communication, negotiation, and stakeholder management skills.
- Ability to thrive in a remote, fast-paced, and results-oriented environment.
This advertiser has chosen not to accept applicants from your region.
4
Head of Brand Management - FMCG Sector
800001 Patna, Bihar
₹1600000 Annually
WhatJobs
Posted 12 days ago
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Job Description
Our client, a dynamic and rapidly growing company in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and innovative Head of Brand Management. This senior leadership role is responsible for defining and executing the brand vision, strategy, and roadmap for key brands within our portfolio. You will lead the development and implementation of integrated marketing plans that drive brand growth, market share, and consumer loyalty. The ideal candidate will possess extensive experience in brand management within the FMCG industry, with a proven ability to build strong brands and achieve ambitious business objectives. Responsibilities include overseeing market research and consumer insights, developing brand positioning and messaging, managing advertising and promotional campaigns, collaborating with product development teams on new product launches, and managing the brand budget. You will lead a team of brand managers and marketing professionals, fostering a creative and results-oriented environment. Strong analytical skills are essential for monitoring brand performance, identifying market trends, and adapting strategies to stay ahead of the competition. This role requires exceptional leadership qualities, strategic thinking, and a deep understanding of consumer behavior and market dynamics in the FMCG space. The ability to influence cross-functional teams and drive consensus is crucial for success. This position requires on-site presence in Patna, Bihar, IN to foster close collaboration with local teams and stakeholders.
Qualifications:
Qualifications:
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 10 years of progressive experience in brand management, with a significant focus on the FMCG sector.
- Proven track record of successfully developing and launching impactful brand strategies and marketing campaigns.
- Deep understanding of consumer insights, market research, and brand analytics.
- Experience in managing advertising agencies and other marketing partners.
- Strong leadership, team management, and interpersonal skills.
- Excellent strategic thinking, analytical, and problem-solving abilities.
- Proficiency in developing and managing marketing budgets.
- Strong understanding of product development and go-to-market strategies.
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5
Head of Brand Management (FMCG - Remote)
226001 Lucknow, Uttar Pradesh
₹130000 Annually
WhatJobs
Posted 13 days ago
Job Viewed
Job Description
Our client is seeking an accomplished and strategic Head of Brand Management to lead their Fast-Moving Consumer Goods (FMCG) portfolio. This is a senior, fully remote position requiring a visionary leader with a proven track record in developing and executing successful brand strategies within the FMCG sector. You will be responsible for overseeing the end-to-end brand lifecycle, from market research and consumer insights to product positioning, marketing campaigns, and portfolio management. The ideal candidate will possess a deep understanding of consumer behavior, market trends, and competitive landscapes in the FMCG industry. Responsibilities include defining brand vision and objectives, developing integrated marketing plans, managing brand budgets, and leading a team of brand managers. You will work closely with sales, product development, and external agencies to ensure brand consistency and drive market share growth. This role demands exceptional leadership, strategic thinking, analytical skills, and creativity. You will be instrumental in identifying new growth opportunities, launching new products, and revitalizing existing brands to maintain a competitive edge. This is a remote-first opportunity, requiring you to collaborate effectively with teams across different locations and time zones. We are looking for a results-oriented leader who can inspire and motivate, driving brand excellence in a dynamic marketplace. Join our innovative company and shape the future of iconic FMCG brands.
Key Qualifications:
Key Qualifications:
- MBA or Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 10-12 years of progressive experience in brand management, with a significant focus on FMCG.
- Demonstrated success in developing and executing comprehensive brand strategies.
- Strong understanding of market research, consumer insights, and data analysis.
- Proven experience in leading and managing marketing teams.
- Excellent communication, presentation, and interpersonal skills.
- Expertise in digital marketing, social media, and traditional advertising channels.
- Ability to manage budgets and P&Ls effectively.
- Proficiency in managing multiple brands and product lines.
- Strong leadership and decision-making capabilities in a remote setting.
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6
Creative Director - Digital Marketing Campaigns
751001 Bhubaneswar, Orissa
₹2400000 Annually
WhatJobs
Posted 12 days ago
Job Viewed
Job Description
Our client, a leading digital marketing agency, is seeking an innovative and visionary Creative Director to lead the ideation and execution of impactful digital marketing campaigns for a diverse portfolio of clients in **Bhubaneswar, Odisha, IN**. This role requires a master storyteller with a keen eye for design, a deep understanding of digital platforms, and the ability to inspire and guide a creative team. You will be responsible for elevating brand narratives and driving engagement through compelling visual and content strategies.
Responsibilities:
Responsibilities:
- Lead the creative vision and strategy for all digital marketing campaigns, ensuring alignment with client objectives and brand identities.
- Conceptualize and develop innovative campaign ideas across various digital channels, including social media, websites, email marketing, and display advertising.
- Oversee the creation of high-quality creative assets, including graphics, videos, copy, and interactive content.
- Manage and mentor a team of graphic designers, copywriters, content creators, and multimedia specialists, fostering a collaborative and productive environment.
- Present creative concepts and campaign strategies to clients, articulate the rationale, and gain buy-in.
- Collaborate closely with account managers, strategists, and media planners to ensure creative execution meets strategic goals and budget constraints.
- Stay ahead of digital marketing trends, emerging technologies, and best practices in creative design and content creation.
- Ensure brand consistency and quality across all client deliverables.
- Conduct creative reviews and provide constructive feedback to team members.
- Manage multiple projects simultaneously, ensuring timely delivery of high-quality creative work.
- Contribute to new business pitches by developing compelling creative concepts and presentations.
- Identify and nurture creative talent within the agency.
- Champion a culture of innovation, experimentation, and creative excellence.
- Develop creative briefs that clearly define project objectives, target audiences, and deliverables.
- Analyze campaign performance data to inform future creative strategies and optimizations.
- Bachelor's or Master's degree in Design, Advertising, Marketing, Communications, or a related field.
- Minimum of 8 years of experience in a creative role within a digital marketing agency or in-house marketing department, with at least 3 years in a leadership or management position.
- A strong portfolio showcasing a diverse range of successful digital marketing campaigns and creative assets.
- Proven ability to lead and inspire creative teams.
- Deep understanding of digital marketing principles, platforms, and analytics.
- Expertise in visual design principles, typography, and user experience (UX) concepts.
- Exceptional storytelling, copywriting, and presentation skills.
- Proficiency in relevant design software (e.g., Adobe Creative Suite).
- Experience with video production and editing is a plus.
- Excellent strategic thinking, problem-solving, and project management abilities.
- Ability to thrive in a fast-paced, deadline-driven environment.
- Strong client-facing and interpersonal skills.
- A passion for innovation and pushing creative boundaries.
This advertiser has chosen not to accept applicants from your region.
7
Creative Director - Digital Marketing Campaigns
160001 Chandigarh, Chandigarh
₹80000 Annually
WhatJobs
Posted 16 days ago
Job Viewed
Job Description
Our client is seeking an innovative and visionary Creative Director to lead the conceptualization and execution of high-impact digital marketing campaigns. This fully remote role requires a seasoned professional with a keen eye for aesthetics, a deep understanding of branding, and a proven ability to inspire and guide creative teams. You will be responsible for developing compelling creative strategies that align with client objectives and resonate with target audiences across various digital channels, including social media, web, email, and video. Your duties will encompass overseeing the entire creative process, from initial brainstorming and concept development to final asset production and campaign deployment. This includes guiding graphic designers, copywriters, videographers, and other creative professionals to produce engaging and effective content. You will ensure brand consistency and adherence to design principles across all creative outputs. Strong leadership, communication, and presentation skills are essential for collaborating with marketing teams, clients, and other stakeholders, translating creative visions into tangible results. You will stay abreast of the latest digital marketing trends, design innovations, and consumer behavior insights to inform creative strategies. The ideal candidate will have a Bachelor's degree in Design, Marketing, Communications, or a related field, with at least 8 years of experience in a creative leadership role, preferably within a digital marketing agency or in-house marketing department. A strong portfolio showcasing successful digital campaigns and exceptional creative work is mandatory. Your ability to manage multiple projects simultaneously, meet deadlines, and foster a collaborative and inspiring remote work environment will be key to success in this exciting role. You will play a pivotal role in shaping our client's brand identity and driving engagement through cutting-edge digital creative.
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8
Creative Director - Digital Marketing Campaigns
452001 Indore, Madhya Pradesh
₹70000 Annually
WhatJobs
Posted 20 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly growing digital marketing agency, is searching for an inspiring Creative Director to lead their creative endeavors in Indore, Madhya Pradesh, IN . This role offers a hybrid work arrangement, blending in-office collaboration with remote flexibility.
As the Creative Director, you will be the visionary force behind all creative output, responsible for developing and executing innovative concepts for a diverse range of digital marketing campaigns. You will lead a team of talented designers, copywriters, and content creators, ensuring that all creative work is not only aesthetically compelling but also strategically aligned with client objectives and brand messaging. Your ability to translate client needs into captivating visual and narrative experiences will be paramount.
Key Responsibilities:
Qualifications:
This is a fantastic opportunity for a creative visionary to make a significant impact on client success and brand building in the vibrant digital landscape of Indore, Madhya Pradesh, IN .
As the Creative Director, you will be the visionary force behind all creative output, responsible for developing and executing innovative concepts for a diverse range of digital marketing campaigns. You will lead a team of talented designers, copywriters, and content creators, ensuring that all creative work is not only aesthetically compelling but also strategically aligned with client objectives and brand messaging. Your ability to translate client needs into captivating visual and narrative experiences will be paramount.
Key Responsibilities:
- Conceptualize and direct the creative strategy for integrated digital marketing campaigns, including social media, email marketing, website design, and paid advertising.
- Lead and mentor a team of creative professionals, providing art direction, feedback, and professional development.
- Oversee the design and production of high-quality creative assets, ensuring brand consistency and adherence to project briefs.
- Collaborate closely with account managers, strategists, and clients to understand campaign goals and translate them into compelling creative solutions.
- Develop and present creative concepts and proposals to clients, articulating the strategic rationale behind design decisions.
- Ensure that all creative output meets the highest standards of quality, originality, and effectiveness.
- Stay ahead of industry trends, emerging technologies, and best practices in digital marketing and creative design.
- Manage creative project timelines, budgets, and resource allocation effectively.
- Foster a collaborative and inspiring work environment that encourages innovation and creative risk-taking.
- Contribute to the agency's overall brand development and thought leadership.
Qualifications:
- Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field; Master's degree is a plus.
- Minimum of 7 years of experience in creative leadership roles within an agency or in-house marketing department, with a strong portfolio showcasing successful digital campaigns.
- Proven ability to lead and inspire creative teams.
- Expertise in a wide range of digital marketing disciplines, including social media, content marketing, SEO/SEM, UI/UX design, and video production.
- Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with video editing tools.
- Strong understanding of branding, marketing strategy, and consumer psychology.
- Excellent presentation, communication, and client management skills.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Demonstrated strategic thinking and problem-solving capabilities.
- Passion for storytelling and creating engaging brand experiences.
This is a fantastic opportunity for a creative visionary to make a significant impact on client success and brand building in the vibrant digital landscape of Indore, Madhya Pradesh, IN .
This advertiser has chosen not to accept applicants from your region.
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