8,205 Junior Marketing jobs in India
Marketing Specialist
Posted 23 days ago
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Company Overview:
Biztechgeeks is a leading B2C and B2B marketing agency based in Coimbatore, known for its creative and full-service digital marketing solutions since 2013. Our expertise spans across all verticals, offering services like SEO, PPC ads, social media marketing, email marketing, and more. With a team size of 2-10 employees, Biztechgeeks delivers comprehensive business consulting and management options to meet diverse digital marketing needs.
Job Overview:
We are looking for a Junior Marketing Specialist to join our remote team at Biztechgeeks in Coimbatore. This full-time contract position requires a minimum of a 2 years to maximum of 6 years of work experience. The role involves developing and implementing strategic marketing plans, optimizing campaigns, and supporting various digital marketing initiatives.
Qualifications and Skills:
- Proficiency in SEO, both on-page and off-page, is mandatory for this role. (Mandatory skill)
- Experience in content marketing with a focus on creating and distributing valuable, relevant content.
- Proficient in using Google Analytics to analyze web traffic data and optimize campaigns effectively.
- Ability to leverage social media channels for brand promotion and audience engagement.
- Hands-on experience with PPC advertising campaigns to drive traffic and conversions.
- Knowledge of email marketing techniques, including drip campaigns, to nurture leads.
- Familiarity with influencer marketing strategies to expand brand reach and credibility.
- Strong data analysis skills to evaluate marketing efforts and inform strategic decisions.
Roles and Responsibilities:
- Develop and execute marketing strategies that align with company objectives and drive growth.
- Optimize SEO strategies to improve search engine rankings and maximize organic traffic.
- Design and implement PPC campaigns to drive targeted traffic and measured results.
- Manage social media platforms to build and maintain a strong online presence.
- Develop content marketing strategies that address customer needs and enhance brand image.
- Utilize data analytics to track the performance of marketing campaigns and adjust tactics accordingly.
- Collaborate with cross-functional teams to ensure cohesive and effective marketing initiatives.
- Stay up-to-date with industry trends and best practices to ensure the company remains competitive.
Digital Marketing Specialist (Performance Marketing)
Posted 2 days ago
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Digital Marketing Specialist - Performance Marketing
Posted 4 days ago
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Responsibilities:
- Develop and execute paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
- Manage campaign budgets, bidding strategies, and targeting parameters to achieve optimal performance.
- Conduct keyword research, audience segmentation, and ad creative development.
- Monitor, analyze, and report on campaign performance metrics (e.g., CPA, ROAS, CTR, conversion rates).
- Optimize campaigns based on data insights to improve efficiency and effectiveness.
- Collaborate with content creators and designers to develop compelling ad copy and visuals.
- Stay updated on the latest trends and best practices in digital advertising and performance marketing.
- A/B test different campaign elements, landing pages, and audience segments.
- Identify new growth opportunities and emerging channels for customer acquisition.
- Manage SEO strategy and implementation to improve organic search rankings.
- Utilize marketing analytics tools (e.g., Google Analytics) to track website traffic and user behavior.
- Work closely with the sales and product teams to align marketing efforts with business objectives.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 3 years of experience in digital marketing, with a strong emphasis on performance marketing and paid acquisition.
- Proven track record of successfully managing and optimizing paid advertising campaigns across multiple platforms.
- Proficiency in Google Ads, Facebook Ads Manager, and other major ad platforms.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Experience with SEO tools and best practices.
- Familiarity with marketing automation tools and CRM systems is a plus.
- Excellent written and verbal communication skills.
- Ability to work effectively in a fast-paced, deadline-driven environment.
- Creative thinking and problem-solving abilities.
- A passion for data-driven marketing and continuous improvement.
Digital Marketing Specialist - Performance Marketing
Posted 4 days ago
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Job Description
Key responsibilities will include:
- Planning, executing, and managing paid search (SEM/PPC) campaigns on platforms like Google Ads and Bing Ads.
- Developing and optimizing social media advertising campaigns (e.g., Facebook, Instagram, LinkedIn Ads) to achieve target CPA and ROAS.
- Conducting keyword research, audience segmentation, and ad copywriting to maximize campaign performance.
- Monitoring campaign performance daily, analyzing data, and providing insights for optimization.
- A/B testing ad creatives, landing pages, and targeting strategies to improve conversion rates.
- Managing and optimizing display advertising and retargeting campaigns.
- Collaborating with the content team to ensure landing page relevance and effectiveness.
- Staying up-to-date with the latest trends and best practices in digital advertising and performance marketing.
- Reporting on campaign performance, key metrics, and insights to the marketing manager.
- Managing the allocated advertising budget effectively to maximize return on investment.
Digital Marketing Specialist - Performance Marketing
Posted 4 days ago
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Job Description
Key Responsibilities:
- Develop and manage comprehensive performance marketing campaigns across channels such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Conduct keyword research, ad copywriting, and landing page optimization to improve campaign effectiveness.
- Monitor and analyze campaign performance data using tools like Google Analytics, SEMrush, and platform-specific dashboards.
- Identify key performance indicators (KPIs) and track progress towards campaign goals.
- Optimize campaigns for better targeting, bidding strategies, and budget allocation to maximize ROI.
- A/B test ad creatives, landing pages, and other campaign elements to identify winning strategies.
- Stay up-to-date with the latest trends and best practices in digital marketing and performance advertising.
- Collaborate with content creators, designers, and other marketing team members to ensure cohesive campaign execution.
- Generate regular reports on campaign performance, insights, and recommendations for senior management.
- Manage and optimize budgets for various advertising campaigns.
- Explore new and emerging digital marketing channels and opportunities.
- Ensure all campaigns comply with brand guidelines and advertising policies.
- Contribute to the overall digital marketing strategy of the company.
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Minimum of 3-5 years of experience in digital marketing, with a strong focus on performance marketing and paid acquisition.
- Proven experience managing successful PPC campaigns on platforms like Google Ads and social media advertising.
- Proficiency with Google Analytics and other web analytics tools.
- Strong understanding of SEO principles and best practices.
- Experience with A/B testing and conversion rate optimization (CRO).
- Excellent analytical and problem-solving skills, with a data-driven mindset.
- Strong written and verbal communication skills.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
- Familiarity with marketing automation tools is a plus.
- Google Ads and Google Analytics certifications are highly desirable.
Digital Marketing Specialist - Performance Marketing
Posted 4 days ago
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Job Description
Digital Marketing Specialist - Performance Marketing
Posted 4 days ago
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Job Description
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Digital Marketing Specialist - Performance Marketing
Posted 5 days ago
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Your responsibilities will include managing paid advertising campaigns (Google Ads, Social Media Ads), optimizing website content for search engines (SEO), executing email marketing strategies, and analyzing campaign performance data to identify insights and areas for improvement. You will collaborate with the broader marketing team to ensure brand consistency and align digital efforts with overall business objectives. We seek individuals who are highly analytical, possess a strong understanding of digital marketing tools and platforms, and have a passion for staying updated with the latest industry trends. The ability to work independently, manage multiple projects simultaneously, and communicate effectively in a remote setting is crucial. You will have the autonomy to experiment with new strategies, measure their impact, and drive significant ROI. This role offers a fantastic opportunity for professional growth and development within a supportive and innovative team. We are committed to providing the resources and opportunities for you to excel in the fast-paced world of digital marketing. Your contributions will directly impact our online presence and business growth. The flexibility of a remote role allows for an optimal work-life balance while achieving ambitious campaign goals. We value a proactive approach and a results-oriented mindset.
Digital Marketing Specialist - Performance Marketing
Posted 7 days ago
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Job Description
Responsibilities:
- Develop and execute data-driven performance marketing strategies to achieve customer acquisition and revenue goals.
- Manage and optimize paid advertising campaigns across various platforms including Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads, etc.
- Conduct keyword research, audience segmentation, and ad copy testing to improve campaign performance.
- Monitor campaign performance, analyze key metrics (CPA, ROAS, CTR, Conversion Rate), and generate insightful reports.
- Implement A/B testing for ad creatives, landing pages, and campaign settings to enhance conversion rates.
- Manage and optimize marketing budgets, ensuring efficient allocation of spend to maximize ROI.
- Stay up-to-date with the latest trends and best practices in digital advertising and performance marketing.
- Collaborate with content creators, designers, and web developers to ensure compelling ad creatives and optimized landing pages.
- Utilize analytics tools (e.g., Google Analytics, Adobe Analytics) to track website traffic, user behavior, and campaign effectiveness.
- Identify new opportunities for growth and expansion into emerging digital channels.
- Manage remarketing and retargeting campaigns to re-engage potential customers.
- Contribute to overall marketing strategy and provide insights from performance data.
- Ensure all campaigns comply with platform policies and advertising standards.
- Troubleshoot any issues related to campaign setup, tracking, or performance.
- Provide regular performance updates and recommendations to the marketing leadership.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 3-5 years of hands-on experience in performance marketing, with a proven track record of managing successful paid campaigns.
- In-depth knowledge of Google Ads, Meta Ads Manager, and other major advertising platforms.
- Proficiency in using web analytics tools such as Google Analytics.
- Strong analytical skills and the ability to interpret complex data to drive actionable insights.
- Experience with A/B testing methodologies and conversion rate optimization (CRO).
- Excellent understanding of digital marketing KPIs and metrics.
- Strong written and verbal communication skills.
- Ability to work independently and collaboratively in a hybrid team environment.
- Detail-oriented with strong organizational and project management skills.
- Familiarity with marketing automation tools is a plus.
- Experience in the e-commerce industry is preferred.