246 Keyword Research jobs in Delhi

Search Engine Optimization

New Delhi, Delhi SS Makeup Academy and Studio

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Job Description

We are looking for an SEO expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. Responsibilities Execute tests, collect and analyze data and results. Optimize copy and landing pages for search engine marketing Perform ongoing keyword discovery, expansion and optimization Research and implement search engine optimization recommendations Research and analyze competitor advertising links Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code Work with editorial and marketing teams to drive SEO in content creation and content programming Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. RoleSEO Industry TypeIT Services & Consulting Functional AreaMarketing & Communication Employment TypeFull Time, Permanent Role CategoryDigital Marketing Education UG : Any Graduate Key Skills Blog SubmissionSEO Analysissearch engine optimizationGoogle Webmaster Toolscontent creation On Page OptimiztionOff Page SeoLink BuildingGoogle Tag Managerback link

**Job Types**: Full-time, Regular / Permanent

**Salary**: Up to ₹30,000.00 per month

**Benefits**:

- Internet reimbursement

Schedule:

- Day shift

Ability to commute/relocate:

- Noida, Noida - , Uttar Pradesh: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- SEO: 2 years (preferred)
- on page plus off page optimization: 2 years (preferred)
- on page and off page optimization: 2 years (preferred)

**Speak with the employer**
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Search Engine Optimization Manager

Delhi, Delhi Saffron Tech Pvt Ltd

Posted 4 days ago

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Job Description

Job Description: SEO Project Manager

Position: SEO Project Manager

Department: Digital Marketing / SEO

Location: Ghitorni, South Delhi - Nearby Metro Station

Working Days: 5 Days


About the Role:

We are seeking a highly motivated and detail-oriented SEO Project Manager to lead and manage SEO projects end-to-end. The ideal candidate will have a strong understanding of SEO strategies, technical SEO, analytics, and project management. You will be responsible for planning, executing, and delivering SEO projects that drive measurable improvements in organic visibility, traffic, and conversions.


Responsibilities:

  • Understand client goals from the Account Manager and create actionable project plans and marketing roadmaps.
  • Allocate tasks across SEO, Paid, Social Organic, Content, Tech and Design to the execution team and monitor overall project progress and timelines.
  • Prepare, review, and deliver all client-facing weekly and monthly performance reports.
  • Serve as the main operational point of contact between Account Managers and the internal execution teams.
  • Conduct internal review meetings and represent the execution team on client calls.
  • Enforce adherence to SOPs in all processes and deliverables.
  • Identify project-level risks or issues early and escalate them to the Senior Manager.


Requirements:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA preferred).
  • 5+ years of proven experience in SEO, with at least 2-3 years in a project management role.
  • Strong knowledge of SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.).
  • Familiarity with content management systems (WordPress, Shopify, etc.) and technical SEO.
  • Excellent organizational, communication, and leadership skills.
  • Strong analytical mindset with the ability to interpret data and drive decisions.
  • Experience working with cross-functional teams in a fast-paced environment.


Thanks,

Manisha Yadav

Talent Acquisition Manager

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Search Engine Optimization Manager

Delhi, Delhi Saffron Tech Pvt Ltd

Posted today

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Job Description

Job Description: SEO Project Manager

Position: SEO Project Manager

Department: Digital Marketing / SEO

Location: Ghitorni, South Delhi - Nearby Metro Station

Working Days: 5 Days

About the Role:

We are seeking a highly motivated and detail-oriented SEO Project Manager to lead and manage SEO projects end-to-end. The ideal candidate will have a strong understanding of SEO strategies, technical SEO, analytics, and project management. You will be responsible for planning, executing, and delivering SEO projects that drive measurable improvements in organic visibility, traffic, and conversions.

Responsibilities:

  • Understand client goals from the Account Manager and create actionable project plans and marketing roadmaps.
  • Allocate tasks across SEO, Paid, Social Organic, Content, Tech and Design to the execution team and monitor overall project progress and timelines.
  • Prepare, review, and deliver all client-facing weekly and monthly performance reports.
  • Serve as the main operational point of contact between Account Managers and the internal execution teams.
  • Conduct internal review meetings and represent the execution team on client calls.
  • Enforce adherence to SOPs in all processes and deliverables.
  • Identify project-level risks or issues early and escalate them to the Senior Manager.

Requirements:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA preferred).
  • 5+ years of proven experience in SEO, with at least 2-3 years in a project management role.
  • Strong knowledge of SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.).
  • Familiarity with content management systems (WordPress, Shopify, etc.) and technical SEO.
  • Excellent organizational, communication, and leadership skills.
  • Strong analytical mindset with the ability to interpret data and drive decisions.
  • Experience working with cross-functional teams in a fast-paced environment.

Thanks,

Manisha Yadav

Talent Acquisition Manager

This advertiser has chosen not to accept applicants from your region.

Head Search Engine Optimization

New Delhi, Delhi Passionfruit

Posted today

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Job Description

About Passionfruit

Passionfruit is the world's first end-to-end AI-enabled Digital Marketing service provider. We leverage leading technologies and partnerships to create a human-in-the-loop model to build effective, scalable, and sustainable SEO and Paid Ads strategies. We are backed by top investors (Lead investor: Floodgate (Twitter, Twitch, Lyft)), and service some of the large companies in India and the US (GFuel, Shaadi.com, Bayer Group, Nykaa).


About the Role

We're a rapidly expanding, well-funded startup seeking a Head of SEO to lead our SEO team and manage client communications. Our diverse client base spans from e-commerce SMBs to Series B+ B2B businesses across the globe.


Key Responsibilities

  • Client Strategy Development and Presentation : Prepare and present comprehensive SEO strategies aligned with client objectives during the final sales stage. Conduct in-depth keyword research, competitive analysis, technical audits, and develop ongoing on-page and off-page optimization plans.


  • SEO Team Leadership : Oversee the SEO team, ensuring proper execution of strategies. Drive the achievement of client objectives and team OKRs. Foster and maintain a positive team culture


  • Client Relationship Management : Lead client meetings, demonstrating value and aligning deliverables with program objectives. Develop a deep understanding of each client's product, pain points, and goals. Proactively monitor and address potential issues to ensure client success.


  • Internal Collaboration and Industry Expertise: Collaborate with cross-functional teams on deliverables, brainstorming sessions, and problem-solving. Stay at the forefront of SEO and search industry trends, actively engaging in the community and implementing best practices


Required Qualifications

  • Native or near-native English proficiency with excellent verbal and written communication skills
  • Proven ability to articulate complex SEO concepts, marketing strategies, and tactical recommendations clearly
  • 10+ years of experience in SEO or Digital Marketing roles
  • Proficiency in SEO tools such as Google Analytics, SEMrush, Google Search Console, and Screaming Frog


Preferred Qualifications

  • Bachelor's degree or higher in Marketing, Communications, Computer Science, or IT (or equivalent years of experience)
  • Agency experience, demonstrating ability to manage multiple clients and priorities effectively


Work Culture

This role is purely in-person from Saket, Delhi.

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Search Engine Optimization (SEO)

New Delhi, Delhi BigWig Media & Events Pvt Ltd

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Job Description

Company Overview

BIGWIG MEDIA & EVENTS PVT LTD, based in Delhi, is a leader in digital marketing services. Our young and energetic team combines technology, creativity, and analytical expertise to deliver customized solutions for digital marketing campaigns. With a focus on satisfying client requirements through innovative strategies, BIGWIG MEDIA positions digital marketing as both an art and a science, driven by a self-motivated team dedicated to excellence.


Job Overview

We are seeking a mid-level Search Engine Optimization (SEO) Specialist to join our team in Delhi. The ideal candidate will have up to 6 years of experience and will play a crucial role in optimizing our digital marketing campaigns. The position is full-time and will involve working closely with our dynamic team to enhance search engine rankings and overall online visibility.


Qualifications and Skills

  • Proven experience in keyword research and competitor analysis (Mandatory skill).
  • Strong understanding of on-page SEO techniques and strategies.
  • Proficiency in technical SEO, including website architecture optimization.
  • Hands-on experience with off-page SEO tactics such as link building and social sharing.
  • Ability to develop and implement comprehensive SEO strategies.
  • Skilled in using Google Analytics to monitor and improve performance.
  • Experience with local SEO to enhance regional search visibility.
  • Excellent communication skills to collaborate with cross-functional teams.


Roles and Responsibilities

  • Conduct comprehensive keyword research to identify opportunities for traffic growth.
  • Analyze competitors to gain insights and advantage in search rankings.
  • Optimize website content and landing pages for on-page SEO improvements.
  • Enhance website technical aspects to improve user experience and search engine rankings.
  • Execute off-page SEO activities to build authoritative backlinks.
  • Monitor and analyze website analytics to track progress and effectiveness.
  • Implement local SEO strategies to boost visibility in regional searches.
  • Collaborate with content creators to ensure alignment with SEO best practices.
This advertiser has chosen not to accept applicants from your region.

Search engine optimization manager

Delhi, Delhi Saffron Tech Pvt Ltd

Posted today

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Job Description

permanent
Job Description: SEO Project ManagerPosition: SEO Project ManagerDepartment: Digital Marketing / SEOLocation: Ghitorni, South Delhi - Nearby Metro StationWorking Days: 5 DaysAbout the Role:We are seeking a highly motivated and detail-oriented SEO Project Manager to lead and manage SEO projects end-to-end. The ideal candidate will have a strong understanding of SEO strategies, technical SEO, analytics, and project management. You will be responsible for planning, executing, and delivering SEO projects that drive measurable improvements in organic visibility, traffic, and conversions.Responsibilities:Understand client goals from the Account Manager and create actionable project plans and marketing roadmaps.Allocate tasks across SEO, Paid, Social Organic, Content, Tech and Design to the execution team and monitor overall project progress and timelines.Prepare, review, and deliver all client-facing weekly and monthly performance reports.Serve as the main operational point of contact between Account Managers and the internal execution teams.Conduct internal review meetings and represent the execution team on client calls.Enforce adherence to SOPs in all processes and deliverables.Identify project-level risks or issues early and escalate them to the Senior Manager.Requirements:Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA preferred).5+ years of proven experience in SEO, with at least 2-3 years in a project management role.Strong knowledge of SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.).Familiarity with content management systems (Word Press, Shopify, etc.) and technical SEO.Excellent organizational, communication, and leadership skills.Strong analytical mindset with the ability to interpret data and drive decisions.Experience working with cross-functional teams in a fast-paced environment.Thanks,Manisha YadavTalent Acquisition Manager
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Search Engine Optimization Specialist

New Delhi, Delhi Cityscope

Posted 2 days ago

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Job Description

Cityscope is building India’s most powerful hyperlocal discovery engine connecting users with the best of their cities through content, events, experiences, and citizen-powered listings. From city-centric updates to curated weekend plans, our platform helps users explore their city like never before. Think of us as the local map for culture, commerce, and community. We’re now scaling our footprint across India, and SEO is a core growth lever—especially technical and programmatic SEO to ensure millions of city-specific content pieces, events, and experiences are discoverable on search.


Role Overview

We’re hiring a Growth Marketing Manager who lives and breathes structured data, schema markup, sitemaps, crawl budgets, indexing logic, and programmatic SEO frameworks. Your primary mission: Turn Cityscope into the best-indexed, most discoverable local content platform in India.


You will work closely with our product, engineering, and content teams to ensure our site architecture, content tagging, and data frameworks are optimized for search across thousands of dynamic city-specific URLs and topic clusters.


Key ResponsibilitiesTechnical SEO (Core)

  • Build and manage scalable programmatic SEO architecture for city pages, topic hubs, events, creator profiles, services, and guides.
  • Create and manage dynamic XML sitemaps, keeping them optimized for Google Search Console.
  • Set up and monitor schema markup (JSON-LD) for events, articles, FAQs, businesses, creators, and experiences.
  • Work with devs to improve core web vitals, page speed, mobile performance, and structured metadata.
  • Audit crawl ability and indexing across all regions and properties using Screaming Frog, Sitebulb, or similar tools.
  • Design and manage canonical tagging, pagination logic, robots.txt, hreflang (if needed), and redirection plans.


Programmatic SEO

  • Develop a keyword clustering and taxonomy model that scales for hundreds of cities and verticals (e.g., “Best Cafes in Jaipur”, “Weekend Events in Udaipur”, “Top Yoga Classes in Jodhpur”).
  • Set up automated content pages powered by the Cityscope CMS and dynamic frontend.
  • Collaborate with backend team to structure search-friendly data models for experiences, listings, and user-generated content.
  • Run split tests and experiments on different templates, meta tags, titles, and page structures to improve CTR and rankings.


Monitoring, Tools & Reporting

  • Track SEO health and performance using GSC, GA4, Ahrefs, SEMrush, Screaming Frog, and Looker Studio.
  • Own dashboards for organic traffic, indexed pages, ranking positions, and SERP features.
  • Monitor for crawl errors, soft 404s, duplicate content, thin content, and broken links.


Cross-Functional Collaboration

  • Partner with content and city teams to identify opportunities for city-specific campaigns and seasonal topic targeting.
  • Collaborate with design, dev, and product teams to build SEO-friendly templates and modules.
  • Provide SEO onboarding and training for internal content creators and editors.


What You’ll NeedMust-Haves

  • 3–6 years of experience in technical SEO, preferably in a content-heavy or platform environment.
  • Deep understanding of Google’s algorithm, crawling/indexing behavior, and search console.
  • Hands-on experience with sitemaps, schema, log file analysis, robots.txt, and server-level optimization.
  • Proven experience in programmatic SEO—from concept to implementation.
  • Ability to collaborate with engineers, data teams, and product managers.
  • Experience with large-scale SEO architecture and content databases.


Bonus Points

  • Experience with Headless CMS, React/Next.js frameworks, or JAMstack sites.
  • Knowledge of local SEO, map pack optimization, and event discovery indexing.
  • Familiarity with AI/LLM-powered content structuring, embeddings, and search optimization.
  • Experience working with Indian city or regional content is a huge plus.


Requirements:

  • Proven SEO experience with measurable results
  • Excellent English writing skills
  • Proficiency in tools: Semrush, Ahrefs, ScreamingFrog, etc.
  • Marketing/sales/technology background preferred


What You Can Expect

  • Ownership of Cityscope’s entire SEO stack—from crawl to conversions.
  • A front-row seat in building one of India’s most important city-centric media and commerce platforms.
  • A fast-moving, highly creative, and collaborative team environment.
  • The chance to scale impact nationally across multiple Indian cities and eventually globally.
  • Constant experimentation, access to AI tools, and support for professional development.


How to Apply:

Fill this form, Send your resume, a short note about your most impressive SEO project, and any examples of programmatic SEO you’ve built or admire to

Subject: Application – Technical SEO @ Cityscope


This advertiser has chosen not to accept applicants from your region.
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Search Engine Optimization Specialist

Narela, Delhi Cityscope

Posted 2 days ago

Job Viewed

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Job Description

Cityscope is building India’s most powerful hyperlocal discovery engine connecting users with the best of their cities through content, events, experiences, and citizen-powered listings. From city-centric updates to curated weekend plans, our platform helps users explore their city like never before. Think of us as the local map for culture, commerce, and community. We’re now scaling our footprint across India, and SEO is a core growth lever—especially technical and programmatic SEO to ensure millions of city-specific content pieces, events, and experiences are discoverable on search.


Role Overview

We’re hiring a Growth Marketing Manager who lives and breathes structured data, schema markup, sitemaps, crawl budgets, indexing logic, and programmatic SEO frameworks. Your primary mission: Turn Cityscope into the best-indexed, most discoverable local content platform in India.


You will work closely with our product, engineering, and content teams to ensure our site architecture, content tagging, and data frameworks are optimized for search across thousands of dynamic city-specific URLs and topic clusters.


Key ResponsibilitiesTechnical SEO (Core)

  • Build and manage scalable programmatic SEO architecture for city pages, topic hubs, events, creator profiles, services, and guides.
  • Create and manage dynamic XML sitemaps, keeping them optimized for Google Search Console.
  • Set up and monitor schema markup (JSON-LD) for events, articles, FAQs, businesses, creators, and experiences.
  • Work with devs to improve core web vitals, page speed, mobile performance, and structured metadata.
  • Audit crawl ability and indexing across all regions and properties using Screaming Frog, Sitebulb, or similar tools.
  • Design and manage canonical tagging, pagination logic, robots.txt, hreflang (if needed), and redirection plans.


Programmatic SEO

  • Develop a keyword clustering and taxonomy model that scales for hundreds of cities and verticals (e.g., “Best Cafes in Jaipur”, “Weekend Events in Udaipur”, “Top Yoga Classes in Jodhpur”).
  • Set up automated content pages powered by the Cityscope CMS and dynamic frontend.
  • Collaborate with backend team to structure search-friendly data models for experiences, listings, and user-generated content.
  • Run split tests and experiments on different templates, meta tags, titles, and page structures to improve CTR and rankings.


Monitoring, Tools & Reporting

  • Track SEO health and performance using GSC, GA4, Ahrefs, SEMrush, Screaming Frog, and Looker Studio.
  • Own dashboards for organic traffic, indexed pages, ranking positions, and SERP features.
  • Monitor for crawl errors, soft 404s, duplicate content, thin content, and broken links.


Cross-Functional Collaboration

  • Partner with content and city teams to identify opportunities for city-specific campaigns and seasonal topic targeting.
  • Collaborate with design, dev, and product teams to build SEO-friendly templates and modules.
  • Provide SEO onboarding and training for internal content creators and editors.


What You’ll NeedMust-Haves

  • 3–6 years of experience in technical SEO, preferably in a content-heavy or platform environment.
  • Deep understanding of Google’s algorithm, crawling/indexing behavior, and search console.
  • Hands-on experience with sitemaps, schema, log file analysis, robots.txt, and server-level optimization.
  • Proven experience in programmatic SEO—from concept to implementation.
  • Ability to collaborate with engineers, data teams, and product managers.
  • Experience with large-scale SEO architecture and content databases.


Bonus Points

  • Experience with Headless CMS, React/Next.js frameworks, or JAMstack sites.
  • Knowledge of local SEO, map pack optimization, and event discovery indexing.
  • Familiarity with AI/LLM-powered content structuring, embeddings, and search optimization.
  • Experience working with Indian city or regional content is a huge plus.


Requirements:

  • Proven SEO experience with measurable results
  • Excellent English writing skills
  • Proficiency in tools: Semrush, Ahrefs, ScreamingFrog, etc.
  • Marketing/sales/technology background preferred


What You Can Expect

  • Ownership of Cityscope’s entire SEO stack—from crawl to conversions.
  • A front-row seat in building one of India’s most important city-centric media and commerce platforms.
  • A fast-moving, highly creative, and collaborative team environment.
  • The chance to scale impact nationally across multiple Indian cities and eventually globally.
  • Constant experimentation, access to AI tools, and support for professional development.


How to Apply:

Fill this form, Send your resume, a short note about your most impressive SEO project, and any examples of programmatic SEO you’ve built or admire to

Subject: Application – Technical SEO @ Cityscope


This advertiser has chosen not to accept applicants from your region.

Search Engine Optimization Specialist

Delhi, Delhi Cityscope

Posted 2 days ago

Job Viewed

Tap Again To Close

Job Description

Cityscope is building India’s most powerful hyperlocal discovery engine connecting users with the best of their cities through content, events, experiences, and citizen-powered listings. From city-centric updates to curated weekend plans, our platform helps users explore their city like never before. Think of us as the local map for culture, commerce, and community. We’re now scaling our footprint across India, and SEO is a core growth lever—especially technical and programmatic SEO to ensure millions of city-specific content pieces, events, and experiences are discoverable on search.


Role Overview

We’re hiring a Growth Marketing Manager who lives and breathes structured data, schema markup, sitemaps, crawl budgets, indexing logic, and programmatic SEO frameworks. Your primary mission: Turn Cityscope into the best-indexed, most discoverable local content platform in India.


You will work closely with our product, engineering, and content teams to ensure our site architecture, content tagging, and data frameworks are optimized for search across thousands of dynamic city-specific URLs and topic clusters.


Key ResponsibilitiesTechnical SEO (Core)

  • Build and manage scalable programmatic SEO architecture for city pages, topic hubs, events, creator profiles, services, and guides.
  • Create and manage dynamic XML sitemaps, keeping them optimized for Google Search Console.
  • Set up and monitor schema markup (JSON-LD) for events, articles, FAQs, businesses, creators, and experiences.
  • Work with devs to improve core web vitals, page speed, mobile performance, and structured metadata.
  • Audit crawl ability and indexing across all regions and properties using Screaming Frog, Sitebulb, or similar tools.
  • Design and manage canonical tagging, pagination logic, robots.txt, hreflang (if needed), and redirection plans.


Programmatic SEO

  • Develop a keyword clustering and taxonomy model that scales for hundreds of cities and verticals (e.g., “Best Cafes in Jaipur”, “Weekend Events in Udaipur”, “Top Yoga Classes in Jodhpur”).
  • Set up automated content pages powered by the Cityscope CMS and dynamic frontend.
  • Collaborate with backend team to structure search-friendly data models for experiences, listings, and user-generated content.
  • Run split tests and experiments on different templates, meta tags, titles, and page structures to improve CTR and rankings.


Monitoring, Tools & Reporting

  • Track SEO health and performance using GSC, GA4, Ahrefs, SEMrush, Screaming Frog, and Looker Studio.
  • Own dashboards for organic traffic, indexed pages, ranking positions, and SERP features.
  • Monitor for crawl errors, soft 404s, duplicate content, thin content, and broken links.


Cross-Functional Collaboration

  • Partner with content and city teams to identify opportunities for city-specific campaigns and seasonal topic targeting.
  • Collaborate with design, dev, and product teams to build SEO-friendly templates and modules.
  • Provide SEO onboarding and training for internal content creators and editors.


What You’ll NeedMust-Haves

  • 3–6 years of experience in technical SEO, preferably in a content-heavy or platform environment.
  • Deep understanding of Google’s algorithm, crawling/indexing behavior, and search console.
  • Hands-on experience with sitemaps, schema, log file analysis, robots.txt, and server-level optimization.
  • Proven experience in programmatic SEO—from concept to implementation.
  • Ability to collaborate with engineers, data teams, and product managers.
  • Experience with large-scale SEO architecture and content databases.


Bonus Points

  • Experience with Headless CMS, React/Next.js frameworks, or JAMstack sites.
  • Knowledge of local SEO, map pack optimization, and event discovery indexing.
  • Familiarity with AI/LLM-powered content structuring, embeddings, and search optimization.
  • Experience working with Indian city or regional content is a huge plus.


Requirements:

  • Proven SEO experience with measurable results
  • Excellent English writing skills
  • Proficiency in tools: Semrush, Ahrefs, ScreamingFrog, etc.
  • Marketing/sales/technology background preferred


What You Can Expect

  • Ownership of Cityscope’s entire SEO stack—from crawl to conversions.
  • A front-row seat in building one of India’s most important city-centric media and commerce platforms.
  • A fast-moving, highly creative, and collaborative team environment.
  • The chance to scale impact nationally across multiple Indian cities and eventually globally.
  • Constant experimentation, access to AI tools, and support for professional development.


How to Apply:

Fill this form, Send your resume, a short note about your most impressive SEO project, and any examples of programmatic SEO you’ve built or admire to

Subject: Application – Technical SEO @ Cityscope


This advertiser has chosen not to accept applicants from your region.

Search Engine Optimization Specialist

New Delhi, Delhi Lorien Finance

Posted 7 days ago

Job Viewed

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Job Description

Lorien Finance is a cross-border fintech startup enabling access to top global and Indian banks on one platform. By addressing systemic barriers and leveraging cutting-edge technology, Lorien empowers students from emerging economies to pursue higher education at globally recognized institutions. We are scaling rapidly and are looking for a data-driven SEO & Content Specialist to optimize our digital presence and create high-impact, search-optimized content that drives organic growth and conversions.


As an SEO & Content Specialist at Lorien Finance , you will:

  • Develop and execute comprehensive SEO strategies to improve organic search visibility and drive qualified traffic.
  • Create search-optimized, high-quality content that resonates with Students & Parents while meeting SEO requirements.
  • Collaborate closely with the Marketing, Product, and Loan Operations teams to ensure content aligns with business objectives and search intent.
  • Leverage SEO tools (SEMrush, Ahrefs, Google Analytics) and AI-powered content generation tools to maximize content performance and reach.
  • Build and maintain a data-driven content calendar that prioritizes high-impact keywords and seasonal search trends.
  • Conduct technical SEO audits and implement on-page and off-page optimization strategies.


Key Responsibilities

1. SEO Strategy & Optimization

  • Develop and execute comprehensive SEO strategies aligned with business goals and seasonal application periods.
  • Conduct keyword research to identify high-value, intent-driven opportunities in the study-abroad finance space.
  • Perform technical SEO audits and implement fixes to improve site performance, crawlability, and indexation.
  • Monitor and analyze organic search performance using Google Analytics, Search Console, and SEO tools.

2. Content Creation & SEO Optimization

  • Write SEO-optimized blog posts that rank for target keywords while addressing student and parent pain points.
  • Create high-conversion, search-optimized landing pages that drive loan applications.
  • Develop keyword-rich social media content that supports overall SEO strategy and drives engagement.
  • Craft email campaigns with SEO considerations for content repurposing and link-building opportunities.
  • Generate website content that balances search optimization with Lorien's brand messaging and user experience.

3. AI-Powered SEO Content Production

  • Leverage AI tools like ChatGPT for content ideation, optimization, and scale while maintaining quality and search relevance.
  • A/B test AI-generated content variations to optimize for both search rankings and user engagement.
  • Use AI tools to identify content gaps and opportunities in competitor analysis.

4. Technical SEO & Performance Optimization

  • Optimize page load speeds, mobile responsiveness, and Core Web Vitals for better search rankings.
  • Implement schema markup and structured data to enhance search result visibility.
  • Develop and execute link-building strategies to improve domain authority and search rankings.
  • Ensure consistent application of SEO best practices across all digital touchpoints.


Must-Have Skills:

  • Proven experience (3-6 years) in SEO and content marketing with demonstrated results in organic growth.
  • Advanced knowledge of SEO tools (SEMrush, Ahrefs, Google Analytics, Search Console) and content management systems.
  • Strong understanding of technical SEO, on-page optimization, and search algorithm updates.
  • Experience in fintech, BFSI, or edtech sectors with knowledge of regulatory content requirements is highly preferred.
  • Ability to balance SEO requirements with compelling, user-focused content that converts.
  • Familiarity with AI-powered SEO and content tools for research, optimization, and performance tracking.
  • Data-driven mindset with ability to analyze performance metrics and optimize based on insights.


Content Channels You'll Optimize:

  • Organic Search : SEO-optimized blog posts and resource pages for high-intent keywords
  • Website & Landing Pages : Conversion-focused pages optimized for search and user experience
  • Social Media Platforms : Instagram, LinkedIn, YouTube content optimized for search discovery
  • Email Campaigns : SEO-integrated email content that supports overall search strategy
  • Resource Centers : Comprehensive guides and tools pages designed for search visibility and lead generation
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  60. point_of_sale Sales
  61. science Scientific Research & Development
  62. wifi Telecoms
  63. psychology Therapy
  64. pets Veterinary
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