346 Launch Manager jobs in India

Job Overview

We are looking for an experienced Senior professional to join our team in Hyderabad as a Go to Market Strategy Specialist. This full-time hybrid role requires a proven track record in strategic planning and implementation within the IT industry, with 4 to 6 years of relevant experience, focusing on designing and implementing successful go-to-market (GTM) strategies tailored to specific business needs and market demands.

Qualifications and Skills

• Extensive experience in market analysis with the ability to interpret complex data and make informed strategic decisions.
• Proficiency in gathering competitive intelligence to understand market trends and positioning strategies effectively.
• Strong skills in product positioning that ensure alignment with market demands and customer needs.
• Expertise in data-driven decision making which emphasizes the use of analytics to drive strategy development.
• In-depth knowledge of customer segmentation to tailor marketing strategies according to target audiences.
• Experience with ZoomInfo SalesOS for optimizing sales and marketing efforts through data-driven insights.
• Familiarity with CPQ software to streamline the proposal process and enhance sales efficiency.
• The ability to work effectively in a hybrid work environment, balancing both remote and in-office tasks.
• SFDC (Salesforce.com) (Mandatory skill) to manage and optimize customer relationships and marketing efforts.

Roles and Responsibilities

• Develop and execute comprehensive go-to-market strategies that align with the companys overall business objectives.
• Analyze market trends and competitive landscapes to identify opportunities for growth and differentiation.
• Collaborate with cross-functional teams including sales, marketing, and product development to implement GTM plans effectively.
• Monitor and measure the effectiveness of go-to-market strategies to continually optimize performance and outcomes.
• Utilize market analysis data to refine customer segmentation and target potential markets with tailored strategies.
• Drive product positioning and messaging strategies to ensure they resonate with target customer segments.
• Implement data-driven decision making processes to enhance strategic planning and execution quality.
• Provide leadership in competitive intelligence efforts and prepare reports that guide strategic decisions.

• Develop and implement annual and long-term brand strategies, including positioning, messaging, and go-to-market plans for assigned FMCG brands.
• Conduct thorough market research and consumer analysis to identify key trends, unmet needs, and opportunities for brand differentiation.
• Translate consumer insights into actionable marketing initiatives and product development strategies.
• Manage the brand's P&L, setting targets for volume, market share, and profitability, and driving initiatives to achieve them.
• Lead cross-functional teams, including sales, product development, advertising agencies, and digital marketing, to ensure integrated brand execution.
• Oversee the development and execution of integrated marketing campaigns across various channels (digital, ATL, BTL).
• Manage brand budgets effectively, optimizing spend for maximum ROI.
• Monitor competitor activities and market dynamics, recommending strategic adjustments as needed.
• Develop and present compelling business cases and brand plans to senior leadership.
• Ensure brand consistency and integrity across all consumer touchpoints.
• Lead innovation pipeline development for new products and line extensions.

• MBA or Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 7 years of progressive experience in brand management, preferably within the FMCG sector.
• Proven track record of successfully launching and growing consumer brands.
• Deep understanding of consumer insights, market segmentation, and brand positioning.
• Strong analytical skills with the ability to interpret complex data and translate it into strategic actions.
• Excellent project management and cross-functional team leadership skills.
• Proficiency in digital marketing strategies and execution.
• Outstanding communication, presentation, and negotiation skills.
• Ability to work independently and thrive in a remote, fast-paced environment.
• Demonstrated experience in managing P&Ls and driving profitable growth.
• Creativity and a passion for understanding and connecting with consumers.

• Develop and implement annual brand plans, including marketing objectives, strategies, and budgets.
• Conduct in-depth market analysis, consumer insights research, and competitive intelligence gathering.
• Define product positioning, value propositions, and key messaging for target audiences.
• Oversee the development and execution of integrated marketing campaigns across ATL, BTL, and digital channels.
• Collaborate with product development teams on new product launches and line extensions.
• Manage brand P&L, monitor sales performance, and identify opportunities for growth.
• Lead and motivate cross-functional teams (sales, marketing, R&D, supply chain) to ensure cohesive brand execution.
• Manage agency relationships (advertising, PR, digital) to deliver best-in-class creative and execution.
• Analyze brand performance metrics and provide regular reports and recommendations to senior management.
• Stay abreast of industry trends, consumer behavior shifts, and emerging market opportunities.

• Develop and implement innovative brand strategies for FMCG products to drive market share and revenue growth.
• Conduct in-depth market research, consumer analysis, and competitive landscape assessments.
• Define product positioning, messaging, and branding guidelines.
• Plan and execute integrated marketing campaigns across various channels (advertising, digital, PR, in-store).
• Manage the brand's P&L, ensuring profitability and effective budget allocation.
• Lead new product development initiatives from concept to launch.
• Collaborate with sales teams to ensure effective go-to-market strategies and support.
• Work with advertising and creative agencies to develop compelling marketing materials.
• Monitor brand performance metrics, sales data, and market trends.
• Identify opportunities for brand innovation and expansion into new markets or categories.
• Manage relationships with external partners and vendors.
• Stay abreast of industry trends, consumer behavior shifts, and emerging technologies in FMCG marketing.
• Ensure brand consistency across all consumer touchpoints.
• Develop and deliver compelling presentations on brand strategies and performance.
• Foster a strong understanding of the brand within the organization.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 6 years of progressive experience in brand management within the FMCG sector.
• Proven success in developing and executing strategic brand plans and marketing campaigns.
• Deep understanding of FMCG consumer behavior, market dynamics, and distribution channels.
• Experience in P&L management and budget forecasting.
• Strong analytical skills with the ability to interpret sales data and market research.
• Excellent communication, presentation, and interpersonal skills.
• Demonstrated ability to lead cross-functional teams and manage projects effectively.
• Experience with digital marketing, social media strategy, and e-commerce is highly desirable.
• Creativity and a passion for building strong consumer brands.
• Proficiency in market analysis tools and software.

• Develop and implement comprehensive brand strategies for new and existing FMCG products.
• Conduct market research and competitive analysis to identify opportunities and challenges.
• Define product positioning, messaging, and target audience for new launches.
• Create and oversee the execution of integrated marketing campaigns across various channels (digital, social media, traditional advertising, point-of-sale).
• Manage the brand's P&L, ensuring profitable growth and market share.
• Collaborate with cross-functional teams, including sales, product development, R&D, and creative agencies.
• Monitor brand performance, analyze key metrics, and provide regular reports on KPIs and ROI.
• Develop and manage the marketing budget effectively.
• Build and maintain strong relationships with external partners and stakeholders.
• Stay abreast of emerging consumer trends and industry best practices in FMCG marketing.

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
• Minimum of 5 years of experience in brand management, product marketing, or a similar role within the FMCG industry.
• Proven track record of successfully launching and managing consumer brands.
• Strong understanding of marketing principles, consumer insights, and market research methodologies.
• Experience in developing and executing integrated marketing campaigns.
• Excellent analytical skills, with the ability to interpret data and translate it into actionable strategies.
• Proficiency in digital marketing tools and social media platforms.
• Exceptional communication, presentation, and interpersonal skills, crucial for remote collaboration.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Creative thinking and problem-solving abilities.

• Conduct market research and consumer insights analysis to identify new product opportunities and market trends.
• Develop and own the brand strategy, positioning, and marketing plans for new product launches.
• Collaborate with product development, sales, and supply chain teams to ensure successful product ideation and execution.
• Create compelling marketing campaigns across various channels (digital, ATL, BTL) to drive product awareness and adoption.
• Manage the marketing budget effectively, ensuring optimal allocation of resources and ROI.
• Monitor brand performance, sales data, and competitor activities, making data-driven adjustments to strategies.
• Develop strong relationships with agencies and external partners.
• Prepare and present brand plans, performance reports, and forecasts to senior management.
• Ensure consistent brand messaging and visual identity across all touchpoints.
• Contribute to the overall strategic direction of the brand portfolio.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 4-6 years of experience in brand management, preferably within the FMCG industry.
• Proven track record of successfully launching new products and managing brands.
• Strong understanding of marketing principles, consumer behavior, and market analysis.
• Excellent strategic thinking, analytical, and project management skills.
• Creative and innovative mindset with a passion for brand building.
• Exceptional communication, presentation, and interpersonal skills.
• Experience with digital marketing and e-commerce platforms is a plus.
• Ability to thrive in a dynamic, fast-paced environment and manage multiple priorities.

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 6 years of experience in brand management, preferably within the FMCG industry.
• Proven success in developing and executing brand strategies and new product launches.
• Strong understanding of market research, consumer insights, and competitive analysis.
• Excellent knowledge of digital marketing, social media, and traditional advertising channels.
• Exceptional communication, presentation, and leadership skills.
• Ability to manage budgets and analyze marketing performance data.
• Experience working effectively in a fully remote team environment.