81 Market Insights jobs in India
Market Insights Manager
Posted 5 days ago
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Job Description
Axis My India Limited is India’s leading consumer data intelligence company, committed to enabling data-driven decision-making. It has launched the "A" App, a people empowerment platform designed to enhance the lives of a billion citizens by providing access to authentic information and practical solutions for everyday needs. The app follows a PHYGITAL model, leveraging Axis My India’s vast network of 5,000+ locations across 700 districts. Powered by Google Cloud and Google Gen AI, it continuously learns and improves to deliver better user experiences.
Role Overview
The Research and Insights lead role is a central nerve centre for converting consumer data to actionable insights. The role involves mining data from the Axis My India App and external research studies to identifying shifts in consumer sentiment and behaviour to translating them into actionable and implementable insights. It combines design expertise, advance analytics and business storytelling. The role will support client strategies, GTM plans and CSR evaluations. The role is both strategic and hands-on and will directly shape decisions for business leaders, marketing team and AMI clientele.
Key Responsibilities
- Collect, clean, and interpret first-party data from the app and triangulate it with syndicated research, surveys and third-party datasets to provide a 360° view of consumer behaviour and preferences
- Go beyond data reporting to craft insights that answer critical questions such as: “Why is retention dropping in this state?” or “Which content is driving the most engagement among rural audiences?”
- Define research methodologies, sampling frameworks and questionnaires for large-scale surveys, focus groups and ethnographic studies to ensure rigor and relevance to client objectives
- Use regression, cluster analysis, conjoint and other advanced statistical tools to segment audiences, uncover purchase triggers and identify the top drivers of growth across sectors
- Package insights into simple yet powerful stories supported by charts, frameworks and evidence to make the findings actionable for marketing campaigns, product launches and GTM plans
- Evaluate the real social and business impact of CSR initiatives, test new brand positioning angles, and design consumer engagement strategies rooted in real-world data
- Build real-time dashboards and automated reporting systems that allow leadership to act quickly on daily data shifts and receive concise, visual summaries of key performance indicators
- Deliver findings in boardroom-ready presentations with crisp storytelling, combining data visualization, real-life examples and business implications to maximize impact.
Desired Profile
Education
- Bachelor’s degree in Statistics or related fields
- Master’s degree in Marketing / Strategy or MA in Economics / Statistics or MSC in Data Analytics / Market Research
- Certifications in data analytics or market research is a plus
Experience
- 8-10 years of experience in consumer insights, market research or business intelligence
- Experience in app analytics or digital consumer behaviour research is highly desirable
- Demonstrated ability to translate findings into strategic recommendations for brands and businesses
Operating Skills
- Ability to move from raw data to implementable insights daily as well as periodically
- Package research findings into clear and compelling narratives with strong visual storytelling
- Act a business advisor – not just a researcher by linking insights to strategy
- Work across products, client servicing and leadership teams to ensure alignment of insights with business priorities
- Dashboards, daily briefs and executive ready presentations for rapid decision making
- Ability to deliver fast-turnaround insights without compromising depth or accuracy
What We Offer
- A front-row seat to one of India’s most ambitious citizen-tech platforms.
- High-visibility role with direct access to CXOs and government leadership.
- Entrepreneurial work environment backed by Axis My India’s credibility and reach.
- Competitive pay with performance-linked incentives.
Market Insights Manager
Posted 5 days ago
Job Viewed
Job Description
Market Insights Manager
Based in Bengaluru, India
Role Overview
We are seeking a highly analytical and collaborative Market Insights Manager to drive actionable insights across the UK and Europe. In this role, you will be the go-to expert for regional, industry, competitor, and target persona intelligence, directly supporting our growth marketing and Account-Based Marketing (ABM) strategies. You will also own the measurement of Netradyne’s brand perception in these markets and develop plans to address gaps and strengthen our positioning.
Key Responsibilities
Market & Industry Intelligence
- Conduct research and analysis of the UK and European fleet, logistics, and commercial vehicle markets
- Identify emerging trends, regulatory changes, and growth opportunities within target industries
- Deliver regular market landscape reports to inform go-to-market and product strategies
Competitor Analysis
- Track and analyze key competitors’ offerings, positioning, go-to-market strategies, and customer engagement
- Provide actionable intelligence to help shape Netradyne’s differentiation and value proposition
- Maintain a competitor intelligence repository for use by marketing, sales, and product teams
Persona & Buyer Insights
- Develop and update detailed target persona profiles for enterprise buyers and influencers in the region
- Gather insights on customer pain points, decision criteria, and buying journeys through primary and secondary research
- Support ABM and enterprise marketing teams with persona-driven messaging and campaign planning
Brand Perception & Positioning
- Design and execute brand perception studies (surveys, interviews, social listening, etc.) to measure Netradyne’s reputation among target audiences
- Analyze findings to identify strengths, weaknesses, and perception gaps
- Collaborate with marketing and communications to develop and implement plans to address brand gaps and enhance market positioning
Stakeholder Collaboration
- Work closely with enterprise marketing, ABM, sales, and product teams to ensure insights are embedded in strategy and execution
- Present findings and recommendations to senior leadership and cross-functional teams
- Support the creation of thought leadership and content marketing with data-driven insights
Required Qualifications
- 7+ years of experience in market research, competitive intelligence, or insights roles, preferably in B2B technology, SaaS, or automotive/fleet sectors
- Demonstrated expertise in market, industry, and competitor analysis for UK and/or European markets
- Experience supporting enterprise marketing and/or ABM programs with actionable insights
- Strong analytical skills with proficiency in new-age research tools, survey platforms, and data visualization
- Excellent communication and presentation skills, with the ability to translate complex data into clear, actionable recommendations
- Fluency in English required; additional European languages a plus
Head of Consumer and Market Insights
Posted 5 days ago
Job Viewed
Job Description
Key Responsibilities
- Lead the consumer insights function, owning trackers, U&A research, pricing, conjoint, and segmentation.
- Translate research findings into actionable insights that shape product positioning, communication, and go-to-market strategies.
- Partner with category and brand marketing teams to evaluate campaign effectiveness and optimize creative and media investments.
- Work with product and business teams to analyze consumer journeys, usage patterns, and unmet needs, feeding into innovation roadmaps.
- Present insights to senior leadership with clear storytelling that influences strategy and business decisions.
- Build and mentor a high-performing insights team, embedding a culture of curiosity, data-driven thinking, and consumer obsession.
Requirements
- MBA/PGDM from a reputed institution.
- 8-10 years of experience in consumer insights, market research, and marketing science.
- Strong pedigree from Automobile/OEMs, Consumer Electronics & Appliances, or high-growth startups.
- Work experience with leading research agencies such as Kantar, Nielsen, Ipsos, Fractal, or equivalent.
- Ability to thrive in a fast-paced, high-growth environment with strong ownership and strategic thinking.
Director, Customers & Market Insights
Posted 2 days ago
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Job Description
Labcorp, a Forbes 2025 "Best Large Employer," is looking for a visionary insights analyst to join our Global Insights team in Bangalore. As Director, Biopharma Laboratory Solutions (BLS) Insights , will lead the development and execution of comprehensive global insights, market research and competitive intelligence strategies
Labcorp's Global Insights team is responsible for generating data-driven insights to inform marketing strategies, answer business questions, and help us better serve our customers. The role provides an opportunity for an insights driven mind who thrives in a fast-paced, mission-driven organization.
This role reports functionally to the VP of Global Insights based in United States and is a key part of the Global Marketing Center of Excellence (CoE), based in Bangalore, India.
**What you'll drive:**
+ Global Market Intelligence for our Biopharma Laboratory Solutions Business: Drive Labcorp's data driven insights philosophy, by integrating market, product, and customer intelligence.
+ Insight to Impact: Deliver actionable insights to accelerate campaign planning, performance measurement, and audience segmentation.
+ AI-Driven Innovation: Champion the use of AI tools and platforms to elevate decision-making and personalize customer engagement.
+ Proactive Executive Communications: Leverage ownership of monitoring programs (Know Our Customer, NPS, Prospect ID) to provide proactive, executive ready insights.
**Job Responsibilities**
This person will be responsible for developing and leading the insights practice for $10B+ industry, through, partnering closely with marketing and business leaders to deliver actionable insights that drive growth. The right individual is comfortable with making decisions when there is ambiguity. S/he is highly collaborative and can lead through influence by involving a diverse array of internal stakeholders and business leaders
+ Lead the design, execution, and management of global insights surveillance for Biopharma Laboratory Services (BLS), supporting strategic decision-making through integrated analysis of industry benchmarks, client feedback, NPS, competitor activity, and other key data sources.
+ Collaborate with BLS marketing and commercial teams to proactively address organizational challenges and opportunities.
+ Analyze competitive landscapes, market dynamics, and emerging trends to anticipate potential risks and market shifts.
+ Oversee multiple complex projects simultaneously, ensuring strategic alignment, quality execution, and on-time delivery.
+ Continuously improve research methodologies and tools to enhance insight accuracy and relevance; leverage advanced technologies to streamline data acquisition, analysis, and reporting. Identify best practices for how to ensure leveraging AI to streamline industry reviews.
+ Partner with external vendors and industry experts to extend internal capabilities.
+ Own executive presentations and outputs? for BLS NPS results and provide insight analysis and reporting for internal tools such as Know Our Customer and Prospect ID.
+ Distill data from internal dashboards and external sources into executive-ready insights that inform strategic decision-making.
+ Deliver market insights and industry benchmarks for key strategic planning events, including offsites, workshops, and competitive simulations.
+ Connect customer insights with market and business trends to surface cross-functional implications and opportunities.
+ Effectively manage competing priorities and deadlines across multiple high-impact projects.
+ Synthesize qualitative and quantitative data with key industry trends for holistic market understanding.
+ Collaborate with senior leadership to set priorities, evaluate opportunities in current and new markets, and recommend strategic adjustments.
Experience/Skills:
+ 10-12+ years of work experience in a strategic insights capacity
+ Experience in one of the following : healthcare, payor, pharmaceutical, diagnostics, medical device, or drug development industry.
+ Understanding of business operations and how customer data serves as the engine for various cross-functional business decisions.
+ Excellent presentation and communication skills, both written and verbal.
+ Advanced Microsoft Office skills (Excel, PowerPoint, SharePoint).
+ Experience with other analytics and visualization tools (e.g., Tableau, Power BI, Qualtrics).
+ Strong record of team collaboration in a matrixed environment.
Preferred:
+ Advanced degree in a business- or marketing-specific program.
+ Understanding of key industry databases (e.g., UpToDate, clinicaltrials.gov, Informa suite, Definitive Health).
**Labcorp is proud to be an Equal Opportunity Employer:**
Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.
**We encourage all to apply**
If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site ( or contact us at Labcorp Accessibility. ( ) For more information about how we collect and store your personal data, please see our Privacy Statement ( .
Senior Manager, Market Insights
Posted 2 days ago
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Job Description
**Who is USP?**
The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world's leading health and science experts to develop rigorous quality standards for medicines, dietary supplements, and food ingredients. At USP, we believe that scientific excellence is driven by a commitment to fairness, integrity, and global collaboration. This belief is embedded in our core value of Passion for Quality and is demonstrated through the contributions of more than 1,300 professionals across twenty global locations, working to strengthen the supply of safe, high-quality medicines worldwide.
At USP, we value inclusive scientific collaboration and recognize that attracting diverse expertise strengthens our ability to develop trusted public health standards. We foster an organizational culture that supports equitable access to mentorship, professional development, and leadership opportunities. Our partnerships, standards, and research reflect our belief that ensuring broad participation in scientific leadership results in stronger, more impactful outcomes for global health.
USP is proud to be an equal employment opportunity employer (EEOE) and is committed to ensuring fair, merit-based selection processes that enable the best scientific minds-regardless of background-to contribute to advancing public health solutions worldwide. We provide reasonable accommodations to individuals with disabilities and uphold policies that create an inclusive and collaborative work environment.
**Brief Job Overview**
The Sr. Manager - Primary Research position is a global, supervisory position in the Strategic Insights (SI) department within the Legal, Strategy and People division at the U.S. Pharmacopeia (USP). As part of the SI department, the Insights team performs a centralized market research function for USP - supporting all levels of the organization including the Executive Team.
The Sr. Manager, Insights role functionally and administratively manages India-based Insights Manager - Primary Research. This role can manage additional primary and secondary research analysts and managers if needed. In addition to supervisory responsibilities, the role is responsible for supporting organizational understanding of the USP's customers and business environment and advocating for needed resources. This role manages complex, high level research projects to help decision-makers better understand stakeholders, customers, markets and trends through primary research techniques and consulting outreach. The position's scope encompasses in-depth organizational knowledge of USP's Public Health Programs, including official standards publications, reference standards, communications, pharmacopeial education, verification, advocacy, and other products and services to facilitate sound decision making.
**How will YOU create impact here at USP?**
+ Autonomously manage global primary market research (qualitative and quantitative) of all levels of complexity, incorporating diverse stakeholder perspectives to ensure organizational alignment and buy-in. Strength in applying advanced statistical analyses and leveraging business intelligence to support strategic, tactical and operational initiatives as well as planning and implementation of new and potential USP products and programs is essential.
+ Steward projects to generate actionable and meaningful insights. Develop research plans to meet business needs, consult with internal business partners, establish and manage schedules, monitor progress, and compellingly communicate the results
+ Acquire and manage market research vendors to ensure quality work is provided on-time, on-budget, and that it is reported with a suitable degree of professionalism
+ Proactively serve as a thought partner with USP leadership. Participate in corporate planning and new product development processes to identify opportunities, address needs, and support the development of business and marketing plans
+ Proactively bring external perspectives and insight into business planning for the organization, accomplished through:
+ Monitor trends in the pharmaceutical, healthcare, biotech, dietary supplement, food and other related industries to assess their implications for USP business lines
+ Represents the Strategic Insights department with poise and professionalism
+ Acts as a mentor to junior research staff and others within the organization
+ Administratively and/or functionally manages other relevant roles within Insights if needed.
+ Performs other related duties as required
**Who is USP Looking For?**
The successful candidate will have a demonstrated understanding of our mission, commitment to excellence through inclusive and equitable behaviors and practices, ability to quickly build credibility with stakeholders, along with the following competencies and experience:
**Basic Qualifications**
+ Bachelor's degree required. Master's degree preferred. Preferred majors in market research, marketing, science, business, or related social science discipline.
+ 7 or more years of experience in applying Market Research to solve broad strategic business problems.
+ 2 years of experience managing a team / mentoring junior resources.
+ Strong business writing skills - evidence of succinct, distilled reports and attention to detail through thoroughness and accuracy
+ Strong verbal and interpersonal communication skills with the ability to present statistical information to non-statistically oriented audiences
+ Widespread knowledge of advanced primary market research methodology.
+ Business acumen and strong analytical skills
+ Advanced Intermediate skills with the following programs:
+ MS Excel
+ MS PowerPoint
+ MS Word
+ Online survey tools, bulletin boards and focus group platforms (Qualtrics preferred)
+ Statistical software packages - R, SPSS, etc.
+ Has the ability to navigate through ambiguity with courage and leadership.
+ Must be self-motivated and customer-focused.
+ Excellent time and project management skills, with demonstrated ability to concurrently prioritize multiple tasks with minimal supervision in a fast-paced environment.
**Additional Desired Preferences**
+ Prior experience in global market research, pharmaceutical, healthcare, biotech, dietary supplement, food or related, regulated industries is highly desired.
+ Experience working in a not-for-profit organization.
+ Experience working in a scientific organization.
+ Multi-lingual.
**Supervisory Responsibilities**
Yes - Manager, Market Insights
**Benefits**
USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid time off and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial well-being is protected.
**Job Category** Administrative
**Job Type** Full-Time
Junior Data Analyst - Market Insights
Posted 4 days ago
Job Viewed
Job Description
Key Responsibilities:
- Assist in collecting data from various sources, including databases, spreadsheets, and online platforms.
- Cleanse and pre-process data to ensure accuracy and consistency for analysis.
- Perform basic statistical analysis and identify trends, patterns, and correlations in data sets.
- Develop and generate reports and visualizations to communicate findings effectively.
- Support senior analysts in ad-hoc data requests and research projects.
- Maintain data integrity and documentation for all analytical processes.
- Collaborate with team members to understand data needs and provide relevant insights.
- Learn and apply new data analysis techniques and tools.
- Contribute to the continuous improvement of data management and reporting processes.
- Participate in team meetings and contribute ideas for data-driven solutions.
Qualifications:
- Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or a related quantitative field.
- Foundational understanding of data analysis principles and statistical methods.
- Familiarity with spreadsheet software (e.g., Microsoft Excel, Google Sheets) is essential.
- Basic knowledge of data visualization tools (e.g., Tableau, Power BI) is a plus.
- Eagerness to learn SQL, Python, or R for data manipulation and analysis.
- Strong attention to detail and commitment to data accuracy.
- Good analytical and problem-solving skills.
- Effective written and verbal communication skills.
- Ability to work both independently and collaboratively in a hybrid team setting.
- Enthusiasm for data and uncovering insights.
Join our client and gain hands-on experience in data analysis, contributing to impactful business strategies from our office in Kochi, Kerala, IN , with the flexibility of remote work.
Research Manager, Customer & Market Insights
Posted 2 days ago
Job Viewed
Job Description
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?
At Cytiva, one of Danaher's ( 15+ operating companies, our work saves lives-and we're all united by a shared commitment to innovate for tangible impact.
You'll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher's system of continuous improvement, you help turn ideas into impact - innovating at the speed of life.
Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.
At Cytiva you will be able to continuously improve yourself and us - working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life-changing career.
Learn about the Danaher Business System ( which makes everything possible.
The Research Manager, Customer & Market Insights is an insight expert responsible for independently delivering OpCo level research programs that support everything from setting business strategy to guiding new product development. The job holder ensures that key global stakeholders have an appropriate and timely understanding of their customers and markets and that this insight is utilized to drive decision making.
This position reports to the Senior Manager, Customer & Market Insights and is part of the Marketing function. The role is located in Bangalore, India and will be an on-site role. At Cytiva, our vision is to advance future therapeutics from discovery to delivery.
What you will do:
+ Engaging key OpCo stakeholders to prioritize & shape bespoke primary and secondary research programs to drive critical, often complex, business decisions.
+ Delivering the programs required to support the creation and subsequent execution of OpCo strategy.
+ Delivering programs that align to the new product (ORP/PLP) processes supporting development from the early identification of customer needs/requirements to evaluating late-stage prototypes
+ Supporting the Senior Manager in synthesizing and interpreting insights from both primary and secondary research.
+ Supporting the Senior Manager in driving market orientation in the relevant OpCos including facilitating insight activation and consulting to guide business decision making.
+ Supporting Senior Managers in providing on-the-job training, mentorship, and guidance to junior team members based in Bangalore.
Who you are:
+ Bachelor's Degree is required, MBA or relevant graduate degree an advantage.
+ At least 5 years' experience in customer insight, market research or a related field ideally within a research agency
+ At least 2+ years' experience working across multiple regions and levels within an organization.
+ Proficient in quantitative and qualitative research with end-to-end experience i.e. from briefing to final reporting and delivery
It would be a plus if you also possess previous experience in:
+ A B2B / technical business area.
+ Life sciences/biotechnology with an understanding of relevant workflows and solutions
+ Secondary research.
Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit .
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Remote FMCG Market Insights Specialist
Posted 22 days ago
Job Viewed
Job Description
Responsibilities:
- Conduct market research and competitive analysis within the FMCG sector.
- Analyze sales data, consumer behavior, and market trends to identify opportunities and threats.
- Develop and present actionable insights and strategic recommendations to stakeholders.
- Monitor brand performance and market share dynamics.
- Collaborate with marketing, sales, and product development teams to inform strategy.
- Manage relationships with external research vendors.
- Prepare regular market intelligence reports and dashboards.
- Bachelor's degree in Marketing, Business Administration, Statistics, or a related field. Master's degree is a plus.
- Proven experience in market research, consumer insights, or a related analytical role, preferably within FMCG.
- Strong analytical skills and proficiency in data analysis tools (e.g., Excel, SPSS, R).
- Experience with market data platforms (e.g., Nielsen, Kantar).
- Excellent presentation and communication skills.
- Ability to interpret complex data and translate it into strategic recommendations.
- Self-starter with strong project management skills for remote work.
- Keen understanding of the FMCG landscape and consumer behavior.
Research Operations Manager, Customer & Market Insights
Posted 2 days ago
Job Viewed
Job Description
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?
At Cytiva, one of Danaher's ( 15+ operating companies, our work saves lives-and we're all united by a shared commitment to innovate for tangible impact.
You'll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher's system of continuous improvement, you help turn ideas into impact - innovating at the speed of life.
Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.
At Cytiva you will be able to continuously improve yourself and us - working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life-changing career.
Learn about the Danaher Business System ( which makes everything possible.
The Research Operations Manager, Customer & Market insights is the essential backbone of the team, enabling and enhancing team performance through efficiency, training and innovation while supporting the team in the journey of democratizing insight to drive a market orientation across Cytiva. The role is focused on customer research but will also encompass competitive intelligence and other insight areas as relevant. The job holder utilises their strong insight skills together with a meticulous focus on organisation and planning to ensure that the Customer & Market insights team are able to consistently deliver for the business.
This position reports to the Senior Director, Customer & Market Insights and is part of the Marketing function. The role is located in Bangalore, India and will be an on-site role. At Cytiva, our vision is to advance future therapeutics from discovery to delivery.
What you will do:
+ Ways of Working: Identifying and delivering a program of initiatives to improve team ways of working including opportunities for standardization, the creation of templates, the introduction of new team and business processes and tools including for example AI/ML or other novel approaches.
+ Communications Lead: Create and ensure delivery of a Cytiva business knowledge sharing calendar as well as the Customer & Market Insights team meeting and events calendar, coordinating with the Senior Managers to identify and deliver appropriate content.
+ Training Lead: Create and ensure delivery of a functional (e.g. research techniques and methodologies) and business understanding training and development curriculum based on team audits and consultation with Senior Managers.
+ Tools Management: Overseeing the tools and platforms that are central to efficient team operation, including analytical tools (e.g. Q) and dashboards, project planning tools and the knowledge management platform.
+ Vendor Management: Managing vendors, identifying new vendors as required
+ Metrics Management: Gather, synthesize and report key team performance metrics, including stakeholder satisfaction, knowledge platform utilization, newsletter readership as well as budget management.
Who you are:
+ Bachelor's Degree is essential, MBA or relevant graduate degree an preferred
+ At least 5 years' experience in customer insight, market research or a related field ideally within a research agency
+ Proficient in quantitative and qualitative research with end-to-end experience i.e. from briefing to final reporting and delivery
It would be a plus if you also possess previous experience in:
+ Market research operations in either agency or client-side organizations
+ Project management
+ Secondary research and/or competitive Intelligence
+ Providing on-the-job training, mentorship, and/or guidance to junior team members
+ Creating and/or delivering insight learning and development courses/programs
+ Implementing improvements to the insight lifecycle
+ Evaluating AI for use in the insight lifecycle
Cytiva, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it's a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info ( .
Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit .
Consumer Insights Analyst
Posted 12 days ago
Job Viewed
Job Description
Key Responsibilities:
- Design and execute market research studies, including surveys, focus groups, and interviews.
- Analyze sales data, market share reports, and competitor activity to identify key trends and opportunities.
- Utilize statistical software and data analysis tools to interpret complex datasets.
- Translate data into compelling insights and actionable recommendations for marketing, product, and sales teams.
- Monitor and analyze social media conversations and online sentiment to gauge brand perception and consumer sentiment.
- Develop consumer personas and journey maps to deepen understanding of target audiences.
- Present research findings and insights to stakeholders at various levels of the organization.
- Collaborate with cross-functional teams to integrate consumer insights into strategic planning and campaign development.
- Stay abreast of the latest methodologies in consumer research and data analytics.
- Contribute to the development of a strong data-driven culture within the organization.
Qualifications:
- Bachelor's degree in Marketing, Business, Statistics, Psychology, or a related field. A Master's degree is preferred.
- 3+ years of experience in consumer insights, market research, or analytics roles, preferably within the FMCG sector.
- Proficiency in quantitative and qualitative research methodologies.
- Strong analytical skills with experience using statistical analysis software (e.g., SPSS, R, Python).
- Excellent data visualization skills using tools like Tableau, Power BI, or similar.
- Exceptional ability to synthesize complex information and communicate findings clearly and concisely.
- Experience with survey platforms (e.g., SurveyMonkey, Qualtrics) and social listening tools.
- Strong understanding of consumer behavior and market dynamics.
- Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
- A proactive, curious, and business-oriented mindset.