191 Market Research Manager jobs in India
Market Research & Insights Manager
Sun Pharmaceuticals, Inc
Posted 12 days ago
Job Viewed
Job Description
**Job Title:**
Market Research & Insights Manager
**Business Unit:**
Emerging Markets
**Job Grade**
G9 A/B
**Location :**
Sun House, Mumbai
At Sun Pharma, we commit to helping you Create your own sunshine by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.
Are You Ready to Create Your Own Sunshine?
As you enter the Sun Pharma world, youll find yourself becoming Better every day through continuous progress. Exhibit self-drive as you Take charge and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we Thrive together and support each others journeys.
**Key responsibilities**
**Branded Formulations for Emerging Markets**
1. Responsible for comprehensive market research for patient journey mapping, competition mapping and customer insights to support pre-launch Go-To-Market planning for Emerging markets
2. Candidate needs to have prior experience working with Market Research agencies to initiate, research, co-develop questionnaire and discussion guide, review data, modulate pre-read, develop read-outs and findings/recommendations to create meaningful study reports and conclusions.
3. Patient Journey Map- Detailed understanding of patient path from presenting to a with initial symptoms to post-treatment follow-up. Identify key touchpoints, interactions throughout their healthcare journey which can be leveraged in the product launch.
4. Competition Insight Analysis- Analyse competitive landscape and market dynamics to help develop sound strategic decision making. Provide actionable insights to support market entry/expansion strategies
5. Customer Insight Analyses: Prepare best-in-class customer insight analyses to enable strategy formulation pre-launch and post launch operations and actions to improve in the country
6. Pricing Studies- Understanding of pricing and volume analysis on models which can help develop right pricing for assets across emerging markets
7. Data Management and Analytics- Collect, manage, and analyse large datasets from various sources, including sales data and market research. Utilize advanced analytics tools and techniques to derive meaningful insights from data.
8. Strategic Decision and Decision making- Collaborate with cross-functional teams to develop and implement business strategies. Provide data-driven recommendations to support product launches, marketing campaigns, and sales strategies.
Travel Estimate
**Job Requirements**
**Educational Qualification**
B. Pharm, MBA (Marketing)
**Experience**
Tenure: 7 to 10 years
Behavioural skills:
Strong leadership and interpersonal skills
Excellent communication and relationship-building abilities
Ability to manage multiple tasks and priorities in a fast-paced environment
Problem-solving skills with a proactive approach to addressing challenges
**Your Success Matters to Us**
At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. _Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Lets create a brighter future together!_
**_Disclaimer:_** _The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s)._
We provide equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, military or veteran status, generic predisposing characteristics or any other basis prohibited by law.
Market Research & Insights Manager
**Business Unit:**
Emerging Markets
**Job Grade**
G9 A/B
**Location :**
Sun House, Mumbai
At Sun Pharma, we commit to helping you Create your own sunshine by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.
Are You Ready to Create Your Own Sunshine?
As you enter the Sun Pharma world, youll find yourself becoming Better every day through continuous progress. Exhibit self-drive as you Take charge and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we Thrive together and support each others journeys.
**Key responsibilities**
**Branded Formulations for Emerging Markets**
1. Responsible for comprehensive market research for patient journey mapping, competition mapping and customer insights to support pre-launch Go-To-Market planning for Emerging markets
2. Candidate needs to have prior experience working with Market Research agencies to initiate, research, co-develop questionnaire and discussion guide, review data, modulate pre-read, develop read-outs and findings/recommendations to create meaningful study reports and conclusions.
3. Patient Journey Map- Detailed understanding of patient path from presenting to a with initial symptoms to post-treatment follow-up. Identify key touchpoints, interactions throughout their healthcare journey which can be leveraged in the product launch.
4. Competition Insight Analysis- Analyse competitive landscape and market dynamics to help develop sound strategic decision making. Provide actionable insights to support market entry/expansion strategies
5. Customer Insight Analyses: Prepare best-in-class customer insight analyses to enable strategy formulation pre-launch and post launch operations and actions to improve in the country
6. Pricing Studies- Understanding of pricing and volume analysis on models which can help develop right pricing for assets across emerging markets
7. Data Management and Analytics- Collect, manage, and analyse large datasets from various sources, including sales data and market research. Utilize advanced analytics tools and techniques to derive meaningful insights from data.
8. Strategic Decision and Decision making- Collaborate with cross-functional teams to develop and implement business strategies. Provide data-driven recommendations to support product launches, marketing campaigns, and sales strategies.
Travel Estimate
**Job Requirements**
**Educational Qualification**
B. Pharm, MBA (Marketing)
**Experience**
Tenure: 7 to 10 years
Behavioural skills:
Strong leadership and interpersonal skills
Excellent communication and relationship-building abilities
Ability to manage multiple tasks and priorities in a fast-paced environment
Problem-solving skills with a proactive approach to addressing challenges
**Your Success Matters to Us**
At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. _Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Lets create a brighter future together!_
**_Disclaimer:_** _The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s)._
We provide equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, military or veteran status, generic predisposing characteristics or any other basis prohibited by law.
This advertiser has chosen not to accept applicants from your region.
0
Market Research & Insights Manager
Mumbai, Maharashtra
SUN PHARMA
Posted today
Job Viewed
Job Description
Job Title:
Market Research & Insights Manager
Business Unit:
Emerging Markets
Job Grade
G9 A/B
Location :
Sun House, Mumbai
At Sun Pharma, we commit to helping you “Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.
Are You Ready to Create Your Own Sunshine?
As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”
Key responsibilities
Branded Formulations for Emerging Markets
Travel Estimate
Job Requirements
Educational Qualification
B. Pharm, MBA (Marketing)
Experience
Tenure: 7 to 10 years
Behavioural skills:
Strong leadership and interpersonal skills
Excellent communication and relationship-building abilities
Ability to manage multiple tasks and priorities in a fast-paced environment
Problem-solving skills with a proactive approach to addressing challenges
Your Success Matters to Us
At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let’s create a brighter future together!
Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).
This advertiser has chosen not to accept applicants from your region.
1
Customer & Market Primary Research Manager
Bengaluru, Karnataka
GE HealthCare
Posted 12 days ago
Job Viewed
Job Description
**Job Description Summary**
The role involves leading customer and market research initiatives for GE HealthCare's global Advanced Visualization Solutions (AVS) business, which includes digital technologies used in diagnostic imaging and image-guided therapy. As a key advocate for embedding Voice of Customer (VOC) insights into strategic decisions, the researcher designs and executes studies on market trends, value propositions, pricing, brand awareness, and customer satisfaction. The position requires translating research findings into actionable insights for stakeholders, often presenting to senior leadership.
While it is an individual contributor role, it demands close collaboration with cross-functional teams such as marketing, sales, product development, and legal, as well as coordination with external research agencies and global research counterparts to share best practices and insights.
GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
**Job Description**
**Key responsibilities:**
+ Collaborate with global AVS product management and marketing teams to advocate for and support their plans for VOC research to generate needed insights for various stages of product development, launch planning and commercialization. Advise on correct research scoping to meet business requirements.
+ Manage the design and successful implementation of primary VOC research to obtain structured customer feedback across the product lifecycle, in particular related to customer challenges/unmet needs, Value Proposition development/validation, pricing and customer journey - through qualitative, quantitative and mixed research methods.
+ Responsibilities include understanding stakeholder objectives, preparing RFP, vendor selection, guiding study design, fieldwork issue resolution, and input/guidance to vendor partners on research results and insights presentation for maximum impact.
+ Occasionally involves end-to-end research planning and execution using internally available tools/ resources.
+ Synthesize cross-cutting insights from multiple studies as input to AVS segment teams. Act as the customer insights knowledge hub to share intelligence across teams.
+ Identify key customer insights gaps and advise senior management on market and customer trend research needs and opportunities.
+ Identify and introduce innovative research methodologies, approaches, and partners.
+ Manage relationship with third-party Research agencies, in coordination with the Customer Research leads in the other GE HealthCare business units/regions and global Sourcing.
+ Understand, educate stakeholders and ensure compliance with (i) external international and national legal and ethical market research regulations/ guidelines and (ii) internal GE HealthCare procedures related to market research in the Healthcare industry.
**Required Qualifications**
+ Bachelor's degree in Marketing, Business, Data Science, or equivalent
+ Minimum of 5+ years of experience in customer/market research
+ Minimum of 2+ years of healthcare industry market and customer research experience
+ Experience in the end-to-end design and execution of both qualitative and quantitative customer and market primary research. Demonstrated experience with key customer research methodologies
+ Excellent oral and written communications skills, as well as data analysis skills
+ Demonstrated ability to analyze and resolve problems, with established project management skills
+ Must be willing to work flexible hours to accommodate frequent work during U.S. morning hours
**Preferred Qualifications:**
+ Master's degree in Marketing, Business Management, Data Science, or equivalent
+ Proven record of successfully establishing and managing project plans and adjusting to changing circumstances; prioritizing and effectively controlling key milestones of multiple projects simultaneously
+ Successful experience working in a global, matrixed team environment and ability to influence diverse, cross-functional stakeholders in multiple locations
+ Initiative-taker, works proactively and demonstrates flexibility in approach to changing work priorities
+ Creative problem-solving and learning mindset
**Inclusion and Diversity**
GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership - always with unyielding integrity.
Our **total rewards** are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you would expect from an organization with global strength and scale, and you will be surrounded by career opportunities in a culture that fosters care, collaboration and support.
**#LI-ML1**
**#LI-Onsite**
**Additional Information**
**Relocation Assistance Provided:** Yes
The role involves leading customer and market research initiatives for GE HealthCare's global Advanced Visualization Solutions (AVS) business, which includes digital technologies used in diagnostic imaging and image-guided therapy. As a key advocate for embedding Voice of Customer (VOC) insights into strategic decisions, the researcher designs and executes studies on market trends, value propositions, pricing, brand awareness, and customer satisfaction. The position requires translating research findings into actionable insights for stakeholders, often presenting to senior leadership.
While it is an individual contributor role, it demands close collaboration with cross-functional teams such as marketing, sales, product development, and legal, as well as coordination with external research agencies and global research counterparts to share best practices and insights.
GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
**Job Description**
**Key responsibilities:**
+ Collaborate with global AVS product management and marketing teams to advocate for and support their plans for VOC research to generate needed insights for various stages of product development, launch planning and commercialization. Advise on correct research scoping to meet business requirements.
+ Manage the design and successful implementation of primary VOC research to obtain structured customer feedback across the product lifecycle, in particular related to customer challenges/unmet needs, Value Proposition development/validation, pricing and customer journey - through qualitative, quantitative and mixed research methods.
+ Responsibilities include understanding stakeholder objectives, preparing RFP, vendor selection, guiding study design, fieldwork issue resolution, and input/guidance to vendor partners on research results and insights presentation for maximum impact.
+ Occasionally involves end-to-end research planning and execution using internally available tools/ resources.
+ Synthesize cross-cutting insights from multiple studies as input to AVS segment teams. Act as the customer insights knowledge hub to share intelligence across teams.
+ Identify key customer insights gaps and advise senior management on market and customer trend research needs and opportunities.
+ Identify and introduce innovative research methodologies, approaches, and partners.
+ Manage relationship with third-party Research agencies, in coordination with the Customer Research leads in the other GE HealthCare business units/regions and global Sourcing.
+ Understand, educate stakeholders and ensure compliance with (i) external international and national legal and ethical market research regulations/ guidelines and (ii) internal GE HealthCare procedures related to market research in the Healthcare industry.
**Required Qualifications**
+ Bachelor's degree in Marketing, Business, Data Science, or equivalent
+ Minimum of 5+ years of experience in customer/market research
+ Minimum of 2+ years of healthcare industry market and customer research experience
+ Experience in the end-to-end design and execution of both qualitative and quantitative customer and market primary research. Demonstrated experience with key customer research methodologies
+ Excellent oral and written communications skills, as well as data analysis skills
+ Demonstrated ability to analyze and resolve problems, with established project management skills
+ Must be willing to work flexible hours to accommodate frequent work during U.S. morning hours
**Preferred Qualifications:**
+ Master's degree in Marketing, Business Management, Data Science, or equivalent
+ Proven record of successfully establishing and managing project plans and adjusting to changing circumstances; prioritizing and effectively controlling key milestones of multiple projects simultaneously
+ Successful experience working in a global, matrixed team environment and ability to influence diverse, cross-functional stakeholders in multiple locations
+ Initiative-taker, works proactively and demonstrates flexibility in approach to changing work priorities
+ Creative problem-solving and learning mindset
**Inclusion and Diversity**
GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership - always with unyielding integrity.
Our **total rewards** are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you would expect from an organization with global strength and scale, and you will be surrounded by career opportunities in a culture that fosters care, collaboration and support.
**#LI-ML1**
**#LI-Onsite**
**Additional Information**
**Relocation Assistance Provided:** Yes
This advertiser has chosen not to accept applicants from your region.
2
Consumer Insights Specialist
Jaipur, Rajasthan
Quintype Services
Posted today
Job Viewed
Job Description
About the Role
We are seeking a proactive and insights-driven Consultant to join our Digital Insights Delivery team. This role is perfect for professionals with hands-on experience using social media listening tools to uncover trends, decode consumer conversations, and translate data into actionable insights for brands. You will be responsible for end-to-end reporting, insight writing, and storytelling across industries such as streaming, fashion, QSR, and gaming, using a proprietary SaaS platform and third-party tools.
Key Responsibilities
- Manage delivery of recurring digital and social media reports with focus on consumer behavior and content trends.
- Interpret conversation data to extract meaningful insights about consumer needs, sentiment, and preferences.
- Draft structured, insight-rich narratives aligned to business goals and audience priorities.
- Validate tagging, queries, and data outputs completed by junior team members.
- Collaborate with internal stakeholders to improve frameworks, dashboards, and storytelling approaches.
- Engage in strategic discussions to optimize the value of insights across brand teams.
- Assist with metadata tagging, taxonomy validation, and dataset curation as needed.
- Support ad hoc research or POC requests with relevant consumer/contextual analysis.
What We’re Looking For
- 2–4 years of experience in digital analytics, social media intelligence, or consumer insights.
- Must have hands-on experience with at least one social listening tool such as Sprinklr, Talkwalker, Meltwater, Brandwatch, or similar.
- Strong grasp of KPIs like engagement, sentiment, share of voice, and content format.
- Proven track record in storytelling using PowerPoint and Excel-based dashboards.
- Understanding of digital consumer behavior, audience segmentation, and content performance metrics.
- Excellent written and verbal communication skills, especially in a business reporting context.
- Highly detail-oriented, self-driven, and organized under tight timelines.
Good to Have
- Boolean query writing experience.
- Exposure to entertainment, sports, fashion, QSR, or lifestyle categories.
- Familiarity with platform metadata, brand taxonomy, or post tagging frameworks.
Why Join Us
- Work on high-impact insight reports that inform marketing and content strategy for top global brands.
- Collaborate with a dynamic team that blends creativity and analytics.
- Gain exposure to a wide range of categories and digital KPIs.
- Be part of a transparent, growth-focused environment where your voice matters.
This advertiser has chosen not to accept applicants from your region.
3
Consumer Insights Specialist
Jaipur, Rajasthan
Quintype Services
Posted today
Job Viewed
Job Description
About the Role
We are seeking a proactive and insights-driven Consultant to join our Digital Insights Delivery team. This role is perfect for professionals with hands-on experience using social media listening tools to uncover trends, decode consumer conversations, and translate data into actionable insights for brands. You will be responsible for end-to-end reporting, insight writing, and storytelling across industries such as streaming, fashion, QSR, and gaming, using a proprietary SaaS platform and third-party tools.
Key Responsibilities
- Manage delivery of recurring digital and social media reports with focus on consumer behavior and content trends.
- Interpret conversation data to extract meaningful insights about consumer needs, sentiment, and preferences.
- Draft structured, insight-rich narratives aligned to business goals and audience priorities.
- Validate tagging, queries, and data outputs completed by junior team members.
- Collaborate with internal stakeholders to improve frameworks, dashboards, and storytelling approaches.
- Engage in strategic discussions to optimize the value of insights across brand teams.
- Assist with metadata tagging, taxonomy validation, and dataset curation as needed.
- Support ad hoc research or POC requests with relevant consumer/contextual analysis.
What We’re Looking For
- 2–4 years of experience in digital analytics, social media intelligence, or consumer insights.
- Must have hands-on experience with at least one social listening tool such as Sprinklr, Talkwalker, Meltwater, Brandwatch, or similar.
- Strong grasp of KPIs like engagement, sentiment, share of voice, and content format.
- Proven track record in storytelling using PowerPoint and Excel-based dashboards.
- Understanding of digital consumer behavior, audience segmentation, and content performance metrics.
- Excellent written and verbal communication skills, especially in a business reporting context.
- Highly detail-oriented, self-driven, and organized under tight timelines.
Good to Have
- Boolean query writing experience.
- Exposure to entertainment, sports, fashion, QSR, or lifestyle categories.
- Familiarity with platform metadata, brand taxonomy, or post tagging frameworks.
Why Join Us
- Work on high-impact insight reports that inform marketing and content strategy for top global brands.
- Collaborate with a dynamic team that blends creativity and analytics.
- Gain exposure to a wide range of categories and digital KPIs.
- Be part of a transparent, growth-focused environment where your voice matters.
This advertiser has chosen not to accept applicants from your region.
4
Consumer Insights Analyst
452001 Bhopal, Madhya Pradesh
₹45000 month
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a highly analytical and insightful Consumer Insights Analyst to join their marketing division. This is a fully remote opportunity, allowing you to contribute to our strategic marketing efforts from anywhere within India. Your primary role will be to delve into consumer behavior, market trends, and competitive landscapes to uncover actionable insights that drive product development and marketing strategies. You will be responsible for collecting, analyzing, and interpreting diverse data sets, including sales data, market research reports, social media analytics, and customer feedback.
Key responsibilities include identifying emerging consumer needs and preferences, segmenting target audiences, and evaluating the effectiveness of marketing campaigns. You will collaborate closely with product development, brand management, and sales teams to translate insights into tangible business recommendations. Proficiency in data analysis tools such as SQL, Python, R, or advanced Excel is essential. Experience with market research methodologies (qualitative and quantitative) and survey design is also crucial. The ideal candidate possesses strong critical thinking skills, a keen eye for detail, and the ability to communicate complex findings clearly and concisely to both technical and non-technical stakeholders. You should be adept at storytelling with data, creating compelling presentations that highlight key insights and strategic implications. This remote role demands self-motivation, excellent time management, and a proactive approach to identifying and addressing business challenges within the fast-paced FMCG industry. Contribute to shaping our brand's future by understanding the pulse of the consumer from your remote workspace.
Key responsibilities include identifying emerging consumer needs and preferences, segmenting target audiences, and evaluating the effectiveness of marketing campaigns. You will collaborate closely with product development, brand management, and sales teams to translate insights into tangible business recommendations. Proficiency in data analysis tools such as SQL, Python, R, or advanced Excel is essential. Experience with market research methodologies (qualitative and quantitative) and survey design is also crucial. The ideal candidate possesses strong critical thinking skills, a keen eye for detail, and the ability to communicate complex findings clearly and concisely to both technical and non-technical stakeholders. You should be adept at storytelling with data, creating compelling presentations that highlight key insights and strategic implications. This remote role demands self-motivation, excellent time management, and a proactive approach to identifying and addressing business challenges within the fast-paced FMCG industry. Contribute to shaping our brand's future by understanding the pulse of the consumer from your remote workspace.
This advertiser has chosen not to accept applicants from your region.
5
Consumer Insights Analyst
440001 Nagpur, Maharashtra
₹60000 Annually
WhatJobs
Posted 8 days ago
Job Viewed
Job Description
Our client is seeking a sharp and analytical Consumer Insights Analyst to join their remote team. This pivotal role focuses on understanding consumer behavior, market trends, and competitive landscapes to inform product development, marketing strategies, and business growth for fast-moving consumer goods (FMCG). You will be responsible for designing and executing market research studies, analyzing quantitative and qualitative data, and translating complex findings into actionable insights. Key responsibilities include identifying key consumer needs, preferences, and purchase drivers; evaluating the performance of marketing campaigns; and providing strategic recommendations to various departments. The ideal candidate will possess a strong analytical toolkit, including proficiency in statistical software and data visualization tools. Excellent communication and presentation skills are crucial for conveying insights effectively to both technical and non-technical stakeholders. You will stay abreast of emerging trends in the FMCG sector and leverage this knowledge to identify new opportunities. This is a remote-first position, requiring self-motivation, excellent time management, and the ability to collaborate effectively with team members across different locations. You will play a critical role in shaping our client's understanding of their target audience, contributing directly to business success. Your ability to connect data points and provide strategic foresight will be highly valued.
Responsibilities:
Responsibilities:
- Conduct comprehensive market research and consumer analysis for FMCG products.
- Design and manage quantitative and qualitative research projects.
- Analyze large datasets to identify consumer trends, preferences, and behaviors.
- Develop actionable insights and strategic recommendations for product development and marketing.
- Evaluate the effectiveness of marketing campaigns and promotional activities.
- Monitor competitive activities and market dynamics within the FMCG sector.
- Prepare and present detailed reports and findings to stakeholders.
- Collaborate with marketing, sales, and product development teams to integrate insights.
- Utilize statistical software and data visualization tools for analysis and reporting.
- Stay updated on industry best practices and emerging research methodologies.
- Bachelor's or Master's degree in Marketing, Business Analytics, Statistics, Economics, or a related field.
- Proven experience (3+ years) in consumer insights, market research, or a similar analytical role, preferably within the FMCG industry.
- Strong analytical skills with proficiency in statistical software (e.g., SPSS, R, Python) and data visualization tools (e.g., Tableau, Power BI).
- Experience with survey design and data collection methodologies.
- Excellent written and verbal communication skills, with the ability to present complex data clearly.
- Strong understanding of the FMCG market and consumer behavior.
- Ability to work independently and manage multiple projects in a remote setting.
- Proactive problem-solving skills and a strategic mindset.
This advertiser has chosen not to accept applicants from your region.
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