What Jobs are available for Market Research Manager in India?

• Design and execute market research studies, including surveys, focus groups, and interviews.
• Analyze sales data, market share reports, and competitor activity to identify key trends and opportunities.
• Utilize statistical software and data analysis tools to interpret complex datasets.
• Translate data into compelling insights and actionable recommendations for marketing, product, and sales teams.
• Monitor and analyze social media conversations and online sentiment to gauge brand perception and consumer sentiment.
• Develop consumer personas and journey maps to deepen understanding of target audiences.
• Present research findings and insights to stakeholders at various levels of the organization.
• Collaborate with cross-functional teams to integrate consumer insights into strategic planning and campaign development.
• Stay abreast of the latest methodologies in consumer research and data analytics.
• Contribute to the development of a strong data-driven culture within the organization.

• Bachelor's degree in Marketing, Business, Statistics, Psychology, or a related field. A Master's degree is preferred.
• 3+ years of experience in consumer insights, market research, or analytics roles, preferably within the FMCG sector.
• Proficiency in quantitative and qualitative research methodologies.
• Strong analytical skills with experience using statistical analysis software (e.g., SPSS, R, Python).
• Excellent data visualization skills using tools like Tableau, Power BI, or similar.
• Exceptional ability to synthesize complex information and communicate findings clearly and concisely.
• Experience with survey platforms (e.g., SurveyMonkey, Qualtrics) and social listening tools.
• Strong understanding of consumer behavior and market dynamics.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• A proactive, curious, and business-oriented mindset.

Job Responsibilities:

• Manage Quant + Qual Research: Brand health trackers, consumer and market deep dives, segmentation, comms testing, exploratory immersions etc.
• Drive Growth Insights: Market sizing, opportunity identification, competitive landscaping, and

market/category entry studies.

• Execute with Ownership: Moderate FGDs/IDIs (English & Hindi), design surveys, manage fieldwork, ensure robust data quality.
• Turn Data into Action: Analyze results, synthesize insights, and provide clear, actionable recommendations.
• Collaborate & Influence: Collaborate with cross-functional teams (Marketing, Sales, Product, Academics, Analytics, CX) to embed consumer-centric thinking.
• Liaise with agency partners/vendors: Ensure high-quality and timely outputs from external partners

What we are looking for:

• Experience: 6–10 years in consumer insights / market research (agency + client side mix) preferred but not mandatory
• Expertise: Quant & qual research, moderation, survey design, analytics, report writing, insight storytelling
• Mindset: Entrepreneurial, proactive, high ownership, bias for action, problem solver
• Business Acumen: Ability to link insights to growth strategies and influence stakeholders
• Languages: Fluent in English & Hindi
• Mobility: Willing to travel for research and market immersions

• Design and execute quantitative and qualitative market research studies.
• Analyze marketing campaign performance and provide recommendations for optimization.
• Segment customer data to identify target audiences and personalize marketing efforts.
• Analyze market trends, competitive landscapes, and consumer behavior.
• Develop and maintain marketing dashboards and reports.
• Translate complex data into clear, actionable insights and strategic recommendations.
• Collaborate with cross-functional teams to support business objectives.
• Conduct ROI analysis for marketing initiatives.
• Identify opportunities for new product development or market expansion based on consumer insights.
• Present findings and recommendations to stakeholders at various levels.

• Master's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field.
• 5+ years of experience in marketing analytics, consumer insights, or market research.
• Proficiency in statistical analysis software (e.g., R, Python, SPSS) and SQL.
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Strong understanding of marketing principles and methodologies.
• Excellent analytical, problem-solving, and critical thinking skills.
• Superb written and verbal communication skills, with the ability to present complex information clearly.
• Experience in a hybrid work environment.
• Familiarity with A/B testing and experimental design is a plus.

• Conduct in-depth market research and consumer insight analysis to identify emerging trends, unmet needs, and competitive landscapes.
• Develop and execute comprehensive brand marketing plans, encompassing product positioning, pricing strategies, promotional activities, and go-to-market plans.
• Collaborate closely with cross-functional teams, including Sales, Product Development, and Digital Marketing, to ensure seamless execution of brand initiatives.
• Manage brand P&L, monitor key performance indicators (KPIs), and provide regular reports on brand health and market performance.
• Lead the development of compelling brand messaging and creative assets that align with brand identity and marketing objectives.
• Identify and leverage new business opportunities to expand market share and drive revenue growth.
• Mentor and guide junior brand management team members, fostering a culture of high performance and continuous learning.
• Oversee the budget for brand activities, ensuring efficient allocation of resources and maximum ROI.
• Stay abreast of industry developments, consumer behavior shifts, and technological advancements to maintain a competitive edge.
• Actively participate in virtual team meetings, brainstorming sessions, and strategic planning workshops, contributing valuable insights and perspectives.

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 7-10 years of progressive experience in brand management, preferably within the FMCG industry.
• Proven track record of developing and successfully launching impactful brand strategies and marketing campaigns.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
• Demonstrated experience in P&L management and budget control.
• Proficiency in market research tools and methodologies.
• Self-motivated, results-oriented, and able to thrive in a remote, fast-paced environment.
• Experience with digital marketing and social media platforms is a plus.

• Develop and implement innovative consumer insight strategies aligned with business objectives.
• Lead the design, execution, and analysis of primary and secondary market research (qualitative and quantitative).
• Identify key consumer trends, unmet needs, and emerging opportunities within the FMCG landscape.
• Translate complex data into compelling narratives and actionable recommendations for product innovation and marketing campaigns.
• Collaborate closely with Marketing, R&D, Sales, and Brand Management teams to embed consumer insights into decision-making processes.
• Manage relationships with external research agencies and ensure the delivery of high-quality research outputs.
• Develop robust reporting frameworks and dashboards to track consumer behavior and market dynamics.
• Mentor and guide junior members of the insights team.
• Present findings and strategic recommendations to senior management.
• Champion a consumer-centric approach throughout the organization.

• Master's degree in Marketing, Business Administration, Psychology, Sociology, or a related field.
• Minimum of 8 years of experience in consumer insights, market research, or brand management, preferably within the FMCG industry.
• Proven expertise in both qualitative (e.g., focus groups, in-depth interviews) and quantitative (e.g., surveys, segmentation) research methodologies.
• Strong analytical skills with the ability to synthesize large datasets and identify meaningful patterns.
• Excellent understanding of statistical analysis techniques and software (e.g., SPSS, R).
• Exceptional communication, storytelling, and presentation skills, with a knack for translating data into strategic recommendations.
• Demonstrated ability to influence stakeholders at all levels of an organization.
• Experience in managing external research vendors and budgets.
• Self-starter with a strong ability to work independently and proactively in a remote setting.
• Passion for understanding consumer behavior and driving business impact.

• Design, develop, and implement advanced statistical models and machine learning algorithms to extract actionable consumer insights.
• Analyze large and complex datasets related to consumer behavior, sales, marketing campaigns, and market trends.
• Develop predictive models for customer lifetime value, churn prediction, and purchasing behavior.
• Perform customer segmentation and profiling to inform targeted marketing strategies.
• Collaborate with cross-functional teams (Marketing, Product, Sales) to translate data insights into business strategies.
• Create compelling data visualizations and dashboards to communicate findings effectively to stakeholders.
• Identify key performance indicators (KPIs) and track the impact of data-driven initiatives.
• Stay abreast of the latest advancements in data science, machine learning, and big data technologies.
• Ensure data quality, integrity, and adherence to privacy standards.
• Mentor junior data scientists and contribute to the overall growth of the data science practice.
• Effectively communicate technical findings and recommendations to both technical and non-technical audiences in a remote setting.

• Master's or Ph.D. in Data Science, Statistics, Computer Science, Mathematics, or a related quantitative field.
• 5+ years of experience as a Data Scientist, with a proven track record in leveraging data for business insights, preferably within the FMCG sector.
• Proficiency in programming languages such as Python or R, and experience with relevant data science libraries (e.g., scikit-learn, TensorFlow, PyTorch).
• Strong experience with SQL and working with large databases.
• Expertise in various machine learning techniques (regression, classification, clustering, deep learning).
• Experience with data visualization tools (e.g., Tableau, Power BI, Matplotlib).
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication and presentation skills, with the ability to explain complex concepts clearly.
• Proven ability to work independently and manage projects effectively in a remote environment.

• Design and manage consumer research projects (qualitative and quantitative).
• Analyze consumer data and market trends.
• Develop actionable insights and strategic recommendations.
• Prepare comprehensive reports and presentations.
• Collaborate with marketing, product development, and sales teams.
• Monitor competitive landscape and consumer behavior.
• Identify opportunities for product innovation and market growth.
• Utilize various data analysis tools and software.
• Communicate findings effectively to stakeholders.

We’re looking for candidates for a high-impact role in revenue analytics, forecasting, market & competitor intelligence and product portfolio control.

*Location:* Mumbai

*Key responsibilities:*

• Revenue tracking, forecasting and variance analysis

• Market and competitor intelligence to support product/pricing decisions

• Product portfolio review and rationalization

• Network planning and optimization aligned to growth

• KPI monitoring and marketing process compliance

*Skills required:*

• Strong quantitative research skills; ability to handle large data sets

• Proficiency in *Excel, SQL, Power BI* and exposure to *MS Access*

• Ability to translate data into actionable business insights