104 Market Research Manager jobs in India

The PMR manager will support decision making across the organization adding value as a functional expert in designing innovative research approaches to answer key business questions and support growth by leading the development and execution of primary market research. Proactively combining information from different sources, mainly market research, to evaluate brands' performance and market trends using innovative statistical analysis techniques. Evaluating the success of marketing initiatives through market research with significant focus on ensuring tight alignment with global brand teams and country insights teams

Key Responsibilities:

• Drive innovation and capability building, including new techniques, data sources, automation and Al to enhance process efficiency and value of Insights.
• Very strong functional leader, with the ability to influence across senior leaders in Novartis
• Understands brand teams perspectives (objectives, priorities, and support/capability requirements)
• Lead experimentation and worldwide adoption of innovative PMR solutions
• Consistently monitor execution of PMR projects to support performance and growth of key brand strategies across Novartis
• Design and execute primary market research to surface and deliver insights to brand teams
• Establish expectations and approaches to better understand and impact patient journeys
• Drive a continuous improvement mind-set within the team in relation to data analysis
• Plan and design market research analyses based on a sound understanding of the research tools, techniques, datasets, and resources available and their use at various stages of the 'product life-cycle'
• Provide effective guidance to planning of studies, including research material design
• Input and guide report structure to illustrate complex analysis in user friendly and easy to digest way
• Provide alternative proposals/different approaches and suggestions for optimization of approach and synergies with other studies executed or planned
• Implement and execute studies on local, regional & global level
• Design and implement new statistical methodologies, processes and/or solutions to strengthen current research practices
• Assist with delivery of financial targets for PMR
• Meet KPIs tied to performance to contribute to overall financial and department success

Essential Requirements:

• 7+ years previous work in market research / specialist agencies
• Significant experience of managing multi-methodology market research projects encompassing multi-markets
• Experience in working across regions and within a commercial, primary market research team and the ability to work with a cross-functional team in a matrix environment.
• Project management – scoping, defining deliverables, business case development and reporting at a senior level including the ability to communicate effectively and to have a persuasive and credible presentation style
• Strong business acumen and solution-orientation mindset including budget and P&L management
• Experience in remote relationships (on-shore/off-shore capability delivery).
• Preferred: Knowledge of the disease areas within the Pharma sector, with strong leadership and communication skills
• University degree BA/BS/MA degree in business, statistics/mathematics, medicine, sciences, health economics, sociology, psychology.

Commitment to Diversity and Inclusion:

Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.

Accessibility and accommodation:

Novartis is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to and let us know the nature of your request and your contact information. Please include the job requisition number in your message

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients' lives. Ready to create a brighter future together?

Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up:

Benefits and Rewards: Read our handbook to learn about all the ways we'll help you thrive personally and professionally:

Division

Operations

Business Unit

Universal Hierarchy Node

Location

India

Site

Hyderabad (Office)

Company / Legal Entity

IN10 (FCRS = IN010) Novartis Healthcare Private Limited

Functional Area

Marketing

Job Type

Full time

Employment Type

Regular

Shift Work

No

Novartis is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to (email protected) and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.

PFB the job description:

Designation: Market Research Manager

Job Purpose:

Work closely with Central SFE Head in strengthening performance management across IBLT, HO & field through monthly dashboards/ analytics of external market data. The Market Research Manager will be responsible for driving data-based decision making across business which is beyond just internal performance.

Key Accountabilities (1/6)

Identifying market opportunities and developing strategy

Support development of long-range objectives and strategic plans for Cipla Rx by working with Rx Head, strategy, business (sales & marketing), India Finance, commercial excellence and HR to identify internal and external opportunities that will drive the growth in line with Cipla Globals strategic aspirations for the India region

Key Accountabilities (2/6)

Analytics, Data interpretation & Market Research

• Support "strategic intelligence" agenda, capturing and analysing information on macroeconomic factors, market trends, channels to markets, competitors, regulators, etc
• Provide market and competition insights to the IB Head, Cluster Heads and supporting teams on monthly sales audit and prescription trends utilizing external data sources likes of IQVIA, SMSRC etc.
• Maintain ongoing understanding of emerging global pharma, IPM and therapy trends, competition trends, and emerging macro environment with specific focus on critical invest areas and categories

Key Accountabilities (3/6)

Strategic collaboration

• Actively work with India strategy team on white space identification in collaboration with M&A and portfolio team as required on specific projects
• Build strong relationships and communicate effectively with the cluster heads, BUHs and marketing teams to share accurate data and drive buy-in for the strategies
• Work closely with the Marketing & Sales teams, helping them articulate their annual budgeting opportunities, document their annual plans, leading discussions with Cluster Heads to explain the opportunities
• Coordinating with external market agencies like IQVIA and SMSRC for addressing adhoc requests from business teams and also for presentations as per agreed frequency
• Support the Investors relations and corporate teams with the insights every quarter on Indian pharma market

Key Accountabilities (4/6)

Internal Development

• Conduct training sessions for new joiness and brand/ marketing team to develop understanding of these data sets
• Lead market research team of 2-3 people and guide them on day-to-day tasks

Major Challenges

• Multiple requests from different teams at the same time resulting in prioritization issues
• Expectations of teams to receiving analysis as soon as data is received from IQVIA/ SMSRC
• Managing work pressure for self and team members

Key Interactions (1/2)

• SFE team to track and monitor progress on the objectives (daily basis)
• Therapy Cluster Heads for segmentation, performance review (regularly)
• Marketing team for continuous review of ICE, communication insights, etc. (regularly)
• Finance & HR for understanding capability gaps, interventions required, financial performance review, productivity and performance matrix (need basis)
• Sales academy for capability development, adoption of new practices, coaching and mentoring (regularly)

Key Interactions (2/2)

IQVIA and SMSRC

Support the Investors relations and corporate teams with the insights every quarter on Indian pharma market

Dimensions (1/2)

• Responsible for external market performance analysis and insights across all clusters pan-Cipla with >INR 6000 cr business
• Responsible for driving market beating growth of top brands in Cipla both in terms of sales as well as prescription

Key Decisions (1/2)

Making existing reports/ dashboards more user friendly and simple

Frequency and type of external data subscriptions to be taken

Key Decisions (2/2)

Recommend how therapy/ geography performance can be improved by identifying gap areas

Recommend any new portfolios that Cipla can evaluate based on market data

Education Qualification

Masters degree in business management

Relevant Work Experience

• Overall 3-5 years of experience with majority of recent Indian pharma experience
• Experience in team management and managing multiple senior stakeholders
• Understanding of business intelligence tools QlikView, Power BI, Tableau for visual analytics and dashboarding
• Strong analytical and excel skills
• Deep understanding of IPM Sales Audit and Prescription Data (IQVIA, CMARC, SMSRC, AIOCD AWACS, Darwin etc.)

Soft Skills : Collaborative, analytical skills , technically sound, interpersonal skills

• Jobs by Location
• Jobs by Industry

Job Title: Market Research Manager

Location: Kolkata

Reports To: CMO/COS

Type: Full-Time

Position Overview

We are seeking a Market Research Manager who is ready to dive deep into consumer insights, industry trends, and competitive intelligence. This role is ideal for someone who is highly analytical, proactive, and thrives in a fast-moving, hands-on environment. You will lead research initiatives that influence product development, brand positioning, and go-to-market strategies.

Key Responsibilities

Design, plan, and execute qualitative and quantitative research projects (e.g., consumer surveys, focus groups, in-depth interviews, ethnographic studies).

Analyse market trends, competitor performance, and consumer behaviour across global and regional skincare markets.

Collaborate with product development, R&D, marketing, and sales teams to ensure insights are integrated into strategy and execution.

Manage external research agencies and vendors to ensure timely and high-quality project delivery.

Develop and maintain dashboards and reporting tools for ongoing performance tracking and market intelligence.

Present clear, concise, and compelling research findings and strategic recommendations to stakeholders and senior leadership.

Monitor emerging trends in skincare, wellness, and consumer habits to identify new opportunities and risks.

Conduct post-launch evaluations and customer feedback studies to measure product success and brand health.

Qualifications

Bachelor's or Master's degree in Marketing, Business, Statistics, Psychology, or a related field.

6-8 years of experience in market research, preferably in the beauty, skincare, or consumer goods industry.

Strong knowledge of research methodologies (qualitative and quantitative) and analytics tools (e.g., SPSS, Tableau, Power BI, Excel).

Experience with syndicated data sources (e.g., Nielsen, Kantar, Mintel) and social listening tools.

Self-starter with a proactive, can-do attitude-ready to wear multiple hats and make things happen.

Excellent storytelling, presentation, and communication skills.

Highly analytical with strong attention to detail.

Passion for skincare, beauty, and consumer insights.

Lead market research projects & oversee a team of research analysts
What You Will Do

• Lead market and competitor research to identify industry trends, assess market opportunities and size, and provide industry insights.
• Conduct market research and financial analysis on Ecolab's industries, customers, competitors, and products to support strategy development.
• Manage primary and secondary market research projects.
• Partner with stakeholders to support decision-making with well-researched analysis and actionable intelligence.
• Lead and co-lead analysis presentation calls, discussing research findings, conclusions, and specific business recommendations.
• Lead projects and mentor team members, ensuring high-quality output and generating meaningful insights & deliverables
• Manage workflow, mentor team growth, and provide necessary training

Qualifications

• Master's degree, preferably an MBA with 8+ years of experience in strategic consulting, market research, market intelligence, corporate strategy, or corporate development.

Skills

• Team and project management skills
• Strong relationship management and problem-solving abilities
• Ability to simplify complex data and reports, and present strategic action items to internal stakeholders
• Strong expertise in primary/secondary research and market assessment
• Knowledge of market trends, customer expectations, and economic analysis
• Ability to articulate insights concisely, both written and verbal
• Well-read on various subjects, with the ability to interpret macro-economic factors
• Proficient in English communication, report writing, and presentation skills
• Advanced skills in Microsoft Excel, PowerPoint, and Word
• Experience with market industry data tools like Euromonitor, IBIS World, Circana/NPD, AlphaSense

Our Commitment to a Culture of Inclusion & Belonging
Ecolab is committed to fair and equal treatment of associates and applicants and furthering the principles of Equal Opportunity to Employment. We will recruit, hire, promote, transfer and provide opportunities for advancement based on individual qualifications and job performance in all matters affecting employment, compensation, benefits, working conditions, and opportunities for advancement. Ecolab will not discriminate against any associate or applicant for employment because of race, religion, color, creed, national origin,citizenship status, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, or disability.

Conduct initial secondary research to support lead generation activity - identifying potential

contacts at prospective clients, sending initial mailers and credentials deck

Lead market research projects & oversee a team of research analysts

What you will do:

Qualifications:

Skills:

Our Commitment to a Culture of Inclusion & Belonging
Ecolab is committed to fair and equal treatment of associates and applicants and furthering the principles of Equal Opportunity to Employment. We will recruit, hire, promote, transfer and provide opportunities for advancement based on individual qualifications and job performance in all matters affecting employment, compensation, benefits, working conditions, and opportunities for advancement. Ecolab will not discriminate against any associate or applicant for employment because of race, religion, color, creed, national origin,citizenship status, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, or disability.

• Jobs by Location
• Jobs by Industry

This role needs to find consumer needs and trends by leading user and product researches in India. Also, it's required for this position to provide risks and product suggestions based on the full of understanding of market competition, new technology trends and users' unmet needs.

Location:

Based in Shenzhen, Frequent business trip to India and overseas countries.

Key Responsibilities:

1. Prepare analysis and interpret analytical results from multiple sources through pre-launching and after-launching research.

2. Continually develop processes and methodologies, ensuring the ongoing accuracy and effectiveness of outputs.

3. Contributes to or may lead on small and medium-sized projects in consultation with other staff.

4. Consumer mapping and target audience research: Deepen the consumer profiles of each brand or product series, identify the needs and changing trends of target users, and identify potential opportunity groups.

5. Collaborate with the product line and R&D to lead the implementation of regular product project research to ensure execution quality: new product appearance research, comprehensive competitiveness research, etc.

6. Undertake consumer research projects as required, such as memory usage and purchase considerations research, a series of product concept and functional point tests, video shooting scene pain point research, and a product marketing effect evaluation.

7. Take the lead in other consumer data analysis and research as needed.

Knowledge:

1. Various methodologies of user and product research.

2. Experience of using modern IT applications and big data analysis tool

3. Experience of writing market reports or similar publications is desirable.

4. Broad understanding of IT technology, consumer trends and purchasing habits

5. Interest in the consumer market in both online and offline.

Minimum qualifications:

1. Bachelor's degree in Business Studies / Marketing / Economics / Sociology / Design or equivalent experiences.

2. 5+ years of experience in market analysis / user research / product management / strategy or similar roles.

3. Fluent in English and Chinese

4. No limitation to travel to India and overseas countries (Below nationalities are preferred: India, Taiwan, South Korea, Japan)

We are looking for either (1)
1-3 years of market research experienced professionals
or (2)
young talents who are Economics or Statistics Master Degree pass-outs
of 2023 or '24 or '25 from highly acclaimed educational institutions like
Indira Gandhi Institute of Developmental Research
or
Ashoka University (including the ASP program)
or
Madras School of Economics or Delhi School of Economics
or
Narsee Monjee Institute of Management Studies
.

1) We love '
great story listeners and tellers
' who can
mesh their personal experiences with what they hear from people
and the market. We love to see these reflected in
Canva
decks &
video edits
.

2) We love '
great statistics and SPSS
' type of skills and good acquaintance with how to maximise the best out of '
Sawtooth kind of questionnaire scripting
' tools. We love excel mastery as well.

To ensure
long term best fit
, we request for a
3-6 months paid internship
before final job confirmation
.

Role:

1)   Lead and execute
qualitative or / and quantitative market research ventures
for businesses.

2) Provide
business solutions
enabled with the research evidence and the team's marketing experience.

3)   Utilise the
strengths of the team
to bring the best out of them.

4)   We would love to work with your
individual style
to bring diversity in our deliveries.

5)   The
KPIs
of your success would be all
brands and business focussed
.

You would be
co-working with ex-Unilever, HUL, GSK - Marketing and CMI professionals
to develop your edge

Responsibilities

1) Hunt for consumer white spaces for
new business development of Indian and international brands
.

2) Craft
consumer research proposals
enabled with past evidence to value-add beyond what brands & businesses want.

3)  Write
qual discussion guides / quant questionnaires
with an element of uniqueness, to bring out the unvoiced elements of people

4) 
Analyse
(
qual
) using
narrative style from stories, inductive style while connecting the dots, suggestive style while providing the so-whats
and recommendations to brands & businesses

5) 
Analyse
(
quant
) with a
pattern seeking approach from data cross-tabulations
and use a combination of
multivariate techniques like factor, cluster, discriminant or random forest kind of machine learning algorithms

6)  Craft
reports
while providing
summaries, 'so-whats' and recommendations
for growth of brands & businesses

Qualifications

1)   
Economics or Statistics Master Degree pass-outs of 2023 or '24 or '25

from highly acclaimed educational institutions like I
ndira Gandhi Institute of Developmental Research or Ashoka University (including the ASP program) or Madras School of Economics or Delhi School of Economics or Narsee Monjee Institute of Management Studies

.

2)  Should have great academic results in the masters program something like
85%+
.

3) To ensure
long term best fit
, we request for a
3-6 months paid internship
before final job confirmation
.