2,083 Marketing Analyst jobs in India
Marketing Insights Analyst
Posted today
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Job Title: Product Analyst – Marketing
Location: Kolkata / Pune (Work from Office)
Compensation: ₹18 LPA Fixed + ₹2 LPA Variable
Eligibility: Candidates from IITs or NITs only
About House of EdTech
House of EdTech is transforming the learning experience through technology, innovation, and data. Our mission is to make learning measurable, impactful, and scalable. The Performance Marketing team is central to this vision — combining creativity with data analytics to drive precision-led growth.
Role Overview
We are seeking a Product Analyst – Marketing to join our Performance Marketing team. This role demands a strong mathematical mindset, analytical thinking, and the ability to extract strategic insights from complex datasets. You will directly contribute to optimizing marketing performance, improving user acquisition strategies, and driving ROI across digital platforms.
Key Responsibilities
- Analyze and interpret large-scale marketing data from platforms such as Meta, Google Ads, YouTube, and programmatic channels.
- Develop predictive and attribution models to optimize marketing spend and performance.
- Create and maintain dashboards and reports for campaign tracking and business KPIs.
- Work closely with Product and Growth teams to design and test data-driven marketing experiments.
- Identify trends, audience behaviors, and optimization opportunities through advanced data analytics.
- Drive actionable insights to improve CAC, LTV, conversion rates, and retention metrics.
Required Skills and Qualifications
- B.Tech or M.Tech from IITs or NITs .
- Strong foundation in Mathematics, Statistics, or Engineering .
- 0–3 years of experience in data analytics, product analytics, or marketing analytics (freshers with exceptional quantitative ability are welcome).
- Proficiency in SQL, Python, and Advanced Excel .
- Working knowledge of tools like Power BI, Tableau, or Google Data Studio .
- Exceptional problem-solving and logical reasoning ability.
- Interest in marketing, growth analytics, and data-led decision-making.
What We Offer
- High-impact role managing data for multi-crore marketing budgets.
- Exposure to cutting-edge digital growth strategies in a fast-scaling edtech environment.
- Collaborative culture with cross-functional learning across Product, Tech, and Marketing.
- Transparent, performance-based variable structure of up to ₹12 LP
- A data-first organization that rewards analytical excellence and measurable impact.
Application Process
Send your resume and a short note on “How you use numbers to solve problems” to
Subject line: Application – Product Analyst (Marketing)
Marketing Insights Analyst II
Posted today
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Job Description
+ Doing meaningful work that makes an everyday impact on the world around you.
+ Growing your expertise and expanding your skillset with every project.
+ Owning your ambition and fueling your career growth.
+ Joining a company with a proven track record of success and an exciting future.
It's possible with a role at **OTT HydroMet** , where you'll have the chance to shape the future of your career-and the future of our planet.
In a world increasingly focused on how humans can responsibly live within our environment, OTT HydroMet, a Veralto company, is on the frontlines of creating the critical water and weather solutions that ensure a safer future for us all. By partnering with our customers around the world, we help detect floods, make solar power more efficient, protect the environment, and ultimately save lives.
Our collaborative, diverse team is made up of engineers and scientists, marketers and researchers; people who've been in the industry for decades or have just arrived with fresh ideas. We're driven by a love of problem-solving and inventive thinking, and by the unique impact our customers make on people's everyday lives. Bringing our global team together within our renowned brands affords us unsurpassed strength and expertise in meteorology and hydrology-and gives you the chance to build a meaningful career, with work that makes an everyday impact and a culture that prioritizes your growth and development.
**We offer:**
+ Competitive vacation days
+ Flexible working hours
+ Professional onboarding and training opportunities
+ A powerful team looking forward to working with you
+ Career coaching and development opportunities
+ Health benefits
+ Retirement savings programs
**Reporting to the Digital Marketing Technology Supervisor, the Marketing Insights Analyst II will lead data-driven initiatives across marketing, product, and strategic planning.** In this role, you will own key dashboards, optimize performance, and collaborate with cross-functional teams to turn data into impactful business decisions.
This position is part of the **Growth Marketing Team** located in **Bangalore, India** and will be **on-site** .
**In this role, a typical day will look like:**
- Designing and maintaining dashboards in Power BI, Tableau, and Google Data Studio
- Analyzing campaign performance, attribution models, and funnel metrics
- Using SEMrush, Screaming Frog, and Adobe Analytics to uncover insights
- Integrating SaaS tools and data into BI platforms and ensuring data quality
- Conducting deep-dive analysis using SQL, R, and advanced Excel
- Leading A/B testing and performance optimization efforts
- Translating business questions into analytical frameworks and presenting findings to stakeholders
- Providing SEO and PPC insights to digital marketing teams
**The essential requirements of the job include:**
- 3+ years of experience in marketing analytics, business intelligence, or a related role
- Proficiency in SQL, Power BI/Tableau/Google Data Studio, and advanced Excel
- Hands-on experience with digital marketing tools such as Adobe Analytics, SEMrush, and Screaming Frog
OTT HydroMet is proud to be part of the **Water Quality segment of Veralto (NYSE: VLTO)** , a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto's vibrant global network of 16,000 associates, you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the resources and essentials we all rely on, and where you'll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career.
**The essential requirements of the job include:**
+ Hands-on experience with HubSpot, Adobe Analytics, GA4, SEMRush or other B2B MarTech: **Deliver** suggestions to optimize CMS/PIM, web analytics, marketing automation, SEO, and survey results.
+ Marketing performance analysis & BI dashboarding: **Design** BI dashboards and reports that deliver actionable insights to marketing, brand, and product teams.
+ Attribution modeling & funnel analysis expertise: **Clarify** channel performance and customer journey impact.
+ Strong communicator and cross-functional leader: **Lead** reporting meetings, translate data into business language, and influence decisions
+ Experience with A/B testing and growth experimentation: **Implement** and evaluate experiments to optimize campaigns and drive scalable marketing outcomes.
At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
**Unsolicited Assistance**
We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies ( , in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.
Veralto and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
Digital Marketing Insights Analyst
Posted today
Job Viewed
Job Description
Role Overview:
We are seeking a data-driven and analytical Digital Marketing Analyst to strengthen our online
presence and patient acquisition funnel. The ideal candidate will be responsible for tracking,
analyzing, and optimizing all digital marketing initiatives — ensuring measurable ROI for hospital
campaigns and driving consistent growth in patient leads.
Roles & Responsibilities:
Performance Tracking & Analysis:
- Monitor and analyze performance across digital platforms (Google Ads, Meta Ads,
YouTube, LinkedIn, etc.).
- Track key KPIs: impressions, CTR, conversions, cost per lead (CPL), and ROI.
- Generate weekly and monthly dashboards with actionable insights for management.
SEO & Website Optimization:
- Conduct keyword research relevant to healthcare and hospital services.
- Track website performance (traffic, bounce rate, page rankings).
- Recommend improvements for organic reach, blog content, and landing pages.
Campaign Optimization:
- Collaborate with design team to fine-tune ad creatives and targeting.
- Run A/B tests on ads, landing pages, and campaigns to improve conversions.
- Analyze call-to-action performance and suggest strategies to enhance patient
engagement.
Lead Management & Conversion Insights:
- Work with the customer care and hospital CRM to track lead quality and conversion
rates.
- Identify drop-off points in the patient journey (enquiry → consultation → admission).
- Share insights with sales and marketing teams to improve campaign efficiency.
Competitor & Market Analysis:
- Track competitor hospitals’ digital presence, campaigns, and content strategies.
- Provide recommendations to differentiate Onus Robotic Hospitals digitally.
- Stay updated on healthcare digital marketing trends and tools.
Qualifications & Skills:
- Bachelor’s degree in Marketing, Business Analytics, or related field.
- 2–5 years of experience in digital marketing analytics (healthcare experience preferred).
- Strong knowledge of Google Analytics (GA4), Google Tag Manager, and SEM tools.
- Experience in Google Ads, Meta Ads Manager, LinkedIn Ads, SEO tools (SEMRush/Ahrefs),
and CRM reporting.
- Strong analytical skills with proficiency in Excel, Powerpoint
- Ability to translate data into clear insights and actionable strategies.
Marketing Analyst
Posted today
Job Viewed
Job Description
_corporate_fare_ Google _place_ Gurgaon, Haryana, India
**Mid**
Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.
**Minimum qualifications:**
+ Bachelor's degree in a research or quantitative field (e.g., Mathematics, Statistics, Engineering, Bioinformatics, Economics, etc.) or equivalent practical experience.
+ 3 years of experience designing, scoping, executing, and delivering research and analysis projects.
+ 3 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
+ Experience managing research and measurement agencies.
**Preferred qualifications:**
+ 5 years of experience as a marketing analyst using statistical techniques (e.g., hypothesis development, designing tests/experiments, and significance testing).
+ 3 years of experience of statistical modeling and advanced measurement/analysis techniques (e.g., regression analysis, geo-experimentation, Brand/Conversion lift measurement, machine learning algorithms).
+ Experience in data querying languages (e.g., SQL) and tools to work with large complex data sets, and programming languages (e.g., Python) to run analysis.
+ Experience in using data for storytelling and presenting complex research findings to both technical and non-technical audiences and using analytical insights to guide media planning.
**About the job**
Google's leadership team hand-picks thorny business challenges, and members of BizOps work in small teams to find solutions. As part of this team you fully immerse yourself in data collection, draw insight from analysis, and then zoom out to develop compelling, synthesized recommendations. Taking strategy one step further, you also persuasively communicate your recommendations to senior-level executives, roll-up your sleeves to help drive implementation and check back-in to see the impact of your recommendations.
**Responsibilities**
+ Use your knowledge of data analytics to develop solutions for marketing challenges, while also uncovering opportunities for measurement and optimization to push brand and performance marketing to the next level.
+ Build measurement plans, tracking requirements, reporting, metrics and benchmarks for our largest campaigns to understand the incremental impact of our marketing dollars (e.g., conversion lift tests, matched market analyses, and brand lift studies).
+ Analyze campaign results and report the media effectiveness across all stakeholder groups.
+ Develop processes to ensure all stakeholders align and understand how we determine campaign success.
+ Conduct analysis, find best practices, and surface opportunities and risks otherwise not identified to executive stakeholders.
Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google'sApplicant and Candidate Privacy Policy (./privacy-policy) .
Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See alsoGoogle's EEO Policy ( ,Know your rights: workplace discrimination is illegal ( ,Belonging at Google ( , andHow we hire ( .
If you have a need that requires accommodation, please let us know by completing ourAccommodations for Applicants form ( .
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also and If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form:
Marketing Analyst
Posted 6 days ago
Job Viewed
Job Description
About Open:
OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments,CRM, HRMS etc. - in one place.
OPEN, India's 100th Unicorn, has been awarded the ‘Best Workplace 2024’ by IEEE in 2024. And was recognised by Forbes India and D Globalist’s as 'Top 10 companies among 200 Companies' and was featured in IDFC FIRST Private Hurun India's Top 200 Self-made Entrepreneurs of the Millennia 2023. OPEN was also the recipient of 'Best Digital Banking Solution' from the Global Fintech Fest in 2022 and had won the 'Most Innovative Neo Bank' & the 'Most Innovative Digital Bank' at the Indian Fintech Awards in 2021 & Internet and Mobile Association of India (IAMAI) respectively.
We are currently home to some of the smartest & brightest 300+ minds in the fintech space. OPEN is a Series D funded startup backed by leading international funds like Temasek, Google, Tiger Global, IIFL Finance Ltd.,SBI Holdings Japan, 3one4 Capital, Speed Invest, Beenext, Tanglin Venture Partner Advisors & Angellist to name a few. And to build and strengthen this superpower, we’re on the lookout for an amazing Marketing Analyst
Experience : 3-5years
Location: Bangalore
We are looking for a Marketing Analyst to join Open’s marketing team. This role will be the backbone of our data-driven decision
making ,turning raw numbers into actionable insights that improve campaign efficiency, strengthen customer journeys, accelerate
acquisition, and maximize revenue impact. This is a high-impact role for someone who thrives at the intersection of marketing,
product, and analytics , shaping campaigns, enhancing customer journeys, and enabling sustainable growth
Responsibilities:
- Build and manage marketing dashboards to track performance across channels (paid, organic, outbound, PR, events) with a detailed understanding of channel operations.
- Map and analyze end-to-end customer journeys to identify friction points, optimize engagement, and improve lifetime value.
- Analyze funnel metrics (MQL to SQL to Opportunity to Revenue) to identify bottlenecks and improve conversion rates.
- Perform forecasting and predictive analysis for the various business units.
- Perform cohort, retention, and churn analysis, with a focus on power user behaviors and feature-level adoption patterns.
- Partner with Paid Inbound, Outbound, SEO, and Product Marketing teams to provide insights on CAC, ROI, and pipeline contribution.
- Own marketing attribution modeling and recommend budget allocation across channels.
- Conduct feature usage and product adoption analysis to uncover cross-sell, upsell, and expansion opportunities.
- Provide regular reports on marketing efficiency, spend vs ROI, retention drivers, and pipeline health for leadership.
- Support A/B testing, personalization, and campaign optimization with actionable data insights.
- Conduct competitive and industry benchmarking to guide growth strategy.
Requirements
- 3–5 years experience as a Marketing Analyst/Business Analyst in SaaS, Fintech, or B2B organizations.
- Familiarity with product analytics and journey tools such as Google Tag Manager, Google Analytics 4, Hotjar, Microsoft Clarity, Mixpanel, Amplitude, Heap, or Userpilot.
- Hands-on experience with CRM & marketing automation platforms (HubSpot, Salesforce, Clevertap).
- Strong skills in SQL, Excel, and BI tools (Tableau, Power BI, Looker) will be an added advantage.
- Deep understanding of marketing funnels, CAC, ROI, attribution models, retention frameworks, and customer lifecycle metrics.
- Strong analytical mindset and excellent communication skills to translate complex data into clear business insights for leadership.
Why work at Open?
- You will be part of the early tribe that is changing the way business banking rolls.
- Every atom of your work will impact the way millions of businesses are run.
- You will work with some of the brightest minds who will celebrate your quirks.
- You will find growth & fun to be two-way streets - how you thrive and the way you jive, in turn drives Open.
Marketing Analyst
Posted today
Job Viewed
Job Description
OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments,CRM, HRMS etc. - in one place.
OPEN, India's 100th Unicorn, has been awarded the ‘Best Workplace 2024’ by IEEE in 2024. And was recognised by Forbes India and D Globalist’s as 'Top 10 companies among 200 Companies' and was featured in IDFC FIRST Private Hurun India's Top 200 Self-made Entrepreneurs of the Millennia 2023. OPEN was also the recipient of 'Best Digital Banking Solution' from the Global Fintech Fest in 2022 and had won the 'Most Innovative Neo Bank' & the 'Most Innovative Digital Bank' at the Indian Fintech Awards in 2021 & Internet and Mobile Association of India (IAMAI) respectively.
We are currently home to some of the smartest & brightest 300+ minds in the fintech space. OPEN is a Series D funded startup backed by leading international funds like Temasek, Google, Tiger Global, IIFL Finance Ltd.,SBI Holdings Japan, 3one4 Capital, Speed Invest, Beenext, Tanglin Venture Partner Advisors & Angellist to name a few. And to build and strengthen this superpower, we’re on the lookout for an amazing Marketing Analyst
Experience : 3-5years
Location: Bangalore
We are looking for a Marketing Analyst to join Open’s marketing team. This role will be the backbone of our data-driven decision
making ,turning raw numbers into actionable insights that improve campaign efficiency, strengthen customer journeys, accelerate
acquisition, and maximize revenue impact. This is a high-impact role for someone who thrives at the intersection of marketing,
product, and analytics , shaping campaigns, enhancing customer journeys, and enabling sustainable growth
Responsibilities:
Build and manage marketing dashboards to track performance across channels (paid, organic, outbound, PR, events) with a detailed understanding of channel operations.
Map and analyze end-to-end customer journeys to identify friction points, optimize engagement, and improve lifetime value.
Analyze funnel metrics (MQL to SQL to Opportunity to Revenue) to identify bottlenecks and improve conversion rates.
Perform forecasting and predictive analysis for the various business units.
Perform cohort, retention, and churn analysis, with a focus on power user behaviors and feature-level adoption patterns.
Partner with Paid Inbound, Outbound, SEO, and Product Marketing teams to provide insights on CAC, ROI, and pipeline contribution.
Own marketing attribution modeling and recommend budget allocation across channels.
Conduct feature usage and product adoption analysis to uncover cross-sell, upsell, and expansion opportunities.
Provide regular reports on marketing efficiency, spend vs ROI, retention drivers, and pipeline health for leadership.
Support A/B testing, personalization, and campaign optimization with actionable data insights.
Conduct competitive and industry benchmarking to guide growth strategy.
Requirements
3–5 years experience as a Marketing Analyst/Business Analyst in SaaS, Fintech, or B2B organizations.
Familiarity with product analytics and journey tools such as Google Tag Manager, Google Analytics 4, Hotjar, Microsoft Clarity, Mixpanel, Amplitude, Heap, or Userpilot.
Hands-on experience with CRM & marketing automation platforms (HubSpot, Salesforce, Clevertap).
Strong skills in SQL, Excel, and BI tools (Tableau, Power BI, Looker) will be an added advantage.
Deep understanding of marketing funnels, CAC, ROI, attribution models, retention frameworks, and customer lifecycle metrics.
Strong analytical mindset and excellent communication skills to translate complex data into clear business insights for leadership.
Why work at Open?
You will be part of the early tribe that is changing the way business banking rolls.
Every atom of your work will impact the way millions of businesses are run.
You will work with some of the brightest minds who will celebrate your quirks.
You will find growth & fun to be two-way streets - how you thrive and the way you jive, in turn drives Open.
Marketing Analyst
Posted today
Job Viewed
Job Description
About Open:
OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments,CRM, HRMS etc. - in one place.
OPEN, India's 100th Unicorn, has been awarded the ‘Best Workplace 2024’ by IEEE in 2024. And was recognised by Forbes India and D Globalist’s as 'Top 10 companies among 200 Companies' and was featured in IDFC FIRST Private Hurun India's Top 200 Self-made Entrepreneurs of the Millennia 2023. OPEN was also the recipient of 'Best Digital Banking Solution' from the Global Fintech Fest in 2022 and had won the 'Most Innovative Neo Bank' & the 'Most Innovative Digital Bank' at the Indian Fintech Awards in 2021 & Internet and Mobile Association of India (IAMAI) respectively.
We are currently home to some of the smartest & brightest 300+ minds in the fintech space. OPEN is a Series D funded startup backed by leading international funds like Temasek, Google, Tiger Global, IIFL Finance Ltd.,SBI Holdings Japan, 3one4 Capital, Speed Invest, Beenext, Tanglin Venture Partner Advisors & Angellist to name a few. And to build and strengthen this superpower, we’re on the lookout for an amazing Marketing Analyst
Experience : 3-5years
Location: Bangalore
We are looking for a Marketing Analyst to join Open’s marketing team. This role will be the backbone of our data-driven decision
making ,turning raw numbers into actionable insights that improve campaign efficiency, strengthen customer journeys, accelerate
acquisition, and maximize revenue impact. This is a high-impact role for someone who thrives at the intersection of marketing,
product, and analytics , shaping campaigns, enhancing customer journeys, and enabling sustainable growth
Responsibilities:
- Build and manage marketing dashboards to track performance across channels (paid, organic, outbound, PR, events) with a detailed understanding of channel operations.
- Map and analyze end-to-end customer journeys to identify friction points, optimize engagement, and improve lifetime value.
- Analyze funnel metrics (MQL to SQL to Opportunity to Revenue) to identify bottlenecks and improve conversion rates.
- Perform forecasting and predictive analysis for the various business units.
- Perform cohort, retention, and churn analysis, with a focus on power user behaviors and feature-level adoption patterns.
- Partner with Paid Inbound, Outbound, SEO, and Product Marketing teams to provide insights on CAC, ROI, and pipeline contribution.
- Own marketing attribution modeling and recommend budget allocation across channels.
- Conduct feature usage and product adoption analysis to uncover cross-sell, upsell, and expansion opportunities.
- Provide regular reports on marketing efficiency, spend vs ROI, retention drivers, and pipeline health for leadership.
- Support A/B testing, personalization, and campaign optimization with actionable data insights.
- Conduct competitive and industry benchmarking to guide growth strategy.
Requirements
- 3–5 years experience as a Marketing Analyst/Business Analyst in SaaS, Fintech, or B2B organizations.
- Familiarity with product analytics and journey tools such as Google Tag Manager, Google Analytics 4, Hotjar, Microsoft Clarity, Mixpanel, Amplitude, Heap, or Userpilot.
- Hands-on experience with CRM & marketing automation platforms (HubSpot, Salesforce, Clevertap).
- Strong skills in SQL, Excel, and BI tools (Tableau, Power BI, Looker) will be an added advantage.
- Deep understanding of marketing funnels, CAC, ROI, attribution models, retention frameworks, and customer lifecycle metrics.
- Strong analytical mindset and excellent communication skills to translate complex data into clear business insights for leadership.
Why work at Open?
- You will be part of the early tribe that is changing the way business banking rolls.
- Every atom of your work will impact the way millions of businesses are run.
- You will work with some of the brightest minds who will celebrate your quirks.
- You will find growth & fun to be two-way streets - how you thrive and the way you jive, in turn drives Open.
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Marketing Analyst
Posted today
Job Viewed
Job Description
About Open:
OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments,CRM, HRMS etc. - in one place.
OPEN, India's 100th Unicorn, has been awarded the ‘Best Workplace 2024’ by IEEE in 2024. And was recognised by Forbes India and D Globalist’s as 'Top 10 companies among 200 Companies' and was featured in IDFC FIRST Private Hurun India's Top 200 Self-made Entrepreneurs of the Millennia 2023. OPEN was also the recipient of 'Best Digital Banking Solution' from the Global Fintech Fest in 2022 and had won the 'Most Innovative Neo Bank' & the 'Most Innovative Digital Bank' at the Indian Fintech Awards in 2021 & Internet and Mobile Association of India (IAMAI) respectively.
We are currently home to some of the smartest & brightest 300+ minds in the fintech space. OPEN is a Series D funded startup backed by leading international funds like Temasek, Google, Tiger Global, IIFL Finance Ltd.,SBI Holdings Japan, 3one4 Capital, Speed Invest, Beenext, Tanglin Venture Partner Advisors & Angellist to name a few. And to build and strengthen this superpower, we’re on the lookout for an amazing Marketing Analyst
Experience : 3-5years
Location: Bangalore
We are looking for a Marketing Analyst to join Open’s marketing team. This role will be the backbone of our data-driven decision
making ,turning raw numbers into actionable insights that improve campaign efficiency, strengthen customer journeys, accelerate
acquisition, and maximize revenue impact. This is a high-impact role for someone who thrives at the intersection of marketing,
product, and analytics , shaping campaigns, enhancing customer journeys, and enabling sustainable growth
Responsibilities:
- Build and manage marketing dashboards to track performance across channels (paid, organic, outbound, PR, events) with a detailed understanding of channel operations.
- Map and analyze end-to-end customer journeys to identify friction points, optimize engagement, and improve lifetime value.
- Analyze funnel metrics (MQL to SQL to Opportunity to Revenue) to identify bottlenecks and improve conversion rates.
- Perform forecasting and predictive analysis for the various business units.
- Perform cohort, retention, and churn analysis, with a focus on power user behaviors and feature-level adoption patterns.
- Partner with Paid Inbound, Outbound, SEO, and Product Marketing teams to provide insights on CAC, ROI, and pipeline contribution.
- Own marketing attribution modeling and recommend budget allocation across channels.
- Conduct feature usage and product adoption analysis to uncover cross-sell, upsell, and expansion opportunities.
- Provide regular reports on marketing efficiency, spend vs ROI, retention drivers, and pipeline health for leadership.
- Support A/B testing, personalization, and campaign optimization with actionable data insights.
- Conduct competitive and industry benchmarking to guide growth strategy.
Requirements
- 3–5 years experience as a Marketing Analyst/Business Analyst in SaaS, Fintech, or B2B organizations.
- Familiarity with product analytics and journey tools such as Google Tag Manager, Google Analytics 4, Hotjar, Microsoft Clarity, Mixpanel, Amplitude, Heap, or Userpilot.
- Hands-on experience with CRM & marketing automation platforms (HubSpot, Salesforce, Clevertap).
- Strong skills in SQL, Excel, and BI tools (Tableau, Power BI, Looker) will be an added advantage.
- Deep understanding of marketing funnels, CAC, ROI, attribution models, retention frameworks, and customer lifecycle metrics.
- Strong analytical mindset and excellent communication skills to translate complex data into clear business insights for leadership.
Why work at Open?
- You will be part of the early tribe that is changing the way business banking rolls.
- Every atom of your work will impact the way millions of businesses are run.
- You will work with some of the brightest minds who will celebrate your quirks.
- You will find growth & fun to be two-way streets - how you thrive and the way you jive, in turn drives Open.