1,249 Marketing Analyst jobs in India
Marketing Analyst - Consumer Insights
Posted 1 day ago
Job Viewed
Job Description
Responsibilities:
- Design and execute market research studies, surveys, and focus groups to gather consumer data.
- Analyze sales data, market trends, and competitor activities to identify opportunities and threats.
- Develop and maintain dashboards and reports to track key marketing metrics and performance indicators.
- Translate complex data sets into clear, concise, and actionable insights for the marketing and product teams.
- Utilize statistical software and analytical tools to perform in-depth data analysis.
- Conduct qualitative research to understand consumer motivations, perceptions, and preferences.
- Monitor brand perception and customer satisfaction levels.
- Collaborate with cross-functional teams, including marketing, sales, and product development, to align on insights and strategies.
- Stay informed about industry best practices in market research, data analysis, and consumer behavior.
- Present findings and recommendations to stakeholders at various levels of the organization.
- Bachelor's or Master's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field.
- Minimum of 3-5 years of experience in marketing analysis, consumer insights, or market research.
- Strong quantitative and analytical skills, with proficiency in statistical analysis.
- Experience with data analysis software such as SPSS, R, Python, or similar.
- Proficiency in data visualization tools (e.g., Tableau, Power BI) and reporting.
- Experience designing and executing market research surveys.
- Excellent written and verbal communication skills, with the ability to present complex information effectively.
- Strong problem-solving skills and attention to detail.
- Ability to work effectively in a hybrid model, balancing independent analysis with team collaboration.
- Familiarity with consumer goods market dynamics is a plus.
Data Analyst - Marketing Insights
Posted 10 days ago
Job Viewed
Job Description
Key Responsibilities:
- Collect, clean, and validate data from various marketing sources.
- Analyze marketing campaign data to measure effectiveness and ROI.
- Develop and maintain dashboards and reports to track key marketing metrics.
- Identify trends and patterns in customer data to inform marketing strategies.
- Conduct A/B testing and provide recommendations for campaign optimization.
- Collaborate with marketing teams to understand their data needs and provide analytical support.
- Present findings and insights to stakeholders in a clear and understandable format.
- Contribute to the development of predictive models for customer behavior.
Qualifications:
- Bachelor's or Master's degree in Statistics, Mathematics, Computer Science, Marketing Analytics, or a related quantitative field.
- Proven experience as a Data Analyst, preferably in a marketing context.
- Strong proficiency in SQL for data extraction and manipulation.
- Experience with data visualization tools (e.g., Tableau, Power BI).
- Familiarity with statistical programming languages like Python or R.
- Excellent analytical and problem-solving skills.
- Strong communication and presentation skills.
- Ability to work effectively in a fast-paced environment.
This hybrid position offers a fantastic opportunity to influence marketing decisions through data-driven insights and grow your career in a collaborative team environment.
Marketing Analyst
Posted 17 days ago
Job Viewed
Job Description
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Marketing Analyst
1. Overview of Mastercard and The Global B2B Marketing Operations Team
At Mastercard, we connect and power an inclusive digital economy that benefits everyone, everywhere. Our technology and solutions help individuals, businesses, and governments realize their greatest potential. Within Mastercard, the Global B2B Marketing Operations team plays a pivotal role in driving growth and innovation by delivering data-driven insights and impactful marketing strategies tailored to business clients. We work cross-functionally to support internal stakeholders with the tools and intelligence they need to make informed decisions and deliver value to our partners.
___
2. Description of the Role
As a key member of the Global B2B Marketing Operations team, you will be responsible for transforming complex data into clear, actionable insights through advanced dashboards and reporting tools. Your role will involve:
- Stakeholder Engagement: Collaborating with internal teams to understand their data needs and translating those into technical requirements.
- Dashboard Development: Using SQL to extract and prepare data, and building interactive Tableau dashboards that provide meaningful insights.
- Data Analysis: Defining KPIs, layering in benchmarks, and conducting year-over-year comparisons to uncover trends and inform strategy.
- Collaboration & Communication: Working closely with team members to ensure data consistency, and clearly communicating findings to stakeholders. You'll also provide training and support on dashboard usage.
___
3. All About You / Experience
We're looking for a data-savvy professional who thrives in a collaborative environment and is passionate about turning data into stories. You bring:
- Technical Expertise:
- Advanced SQL skills, including complex queries, joins, window functions, and performance tuning.
- Expert-level Tableau experience, with a strong grasp of UX best practices and dashboard interactivity.
- Familiarity with data modeling (star/snowflake schemas), ETL tools (e.g., Tableau Prep, dbt, Alteryx), and data validation techniques.
- Experience with relational databases (e.g., SQL Server, Databricks, Snowflake) and cloud platforms (e.g., AWS, Azure).
- Qualifications:
- Bachelor's degree in Data Science, Computer Science, Statistics, or a related field.
- Proven experience in data visualization and business intelligence.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal abilities.
- A proactive, team-oriented mindset with the ability to work independently.
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
Marketing Analyst
Posted today
Job Viewed
Job Description
The Offer
- Flexible working options
- Excellent career development opportunities
- Opportunity to make a positive impact
The Job
We are looking for an early-career Marketing Analytics Analyst to support our marketing analytics projects and collaborate with external agencies. The ideal candidate will assist in analyzing media mix modeling (MMM) outputs, preparing clear presentations, and helping translate data findings into actionable business strategies. You will work closely with teams across the company, gaining hands-on experience in project coordination and marketing analytics.
Key Responsibilities
- Support the analysis of marketing mix modeling (MMM) outputs in collaboration with external agency teams.
- Assist in preparing presentation materials and comprehensive reports for internal teams and leadership.
- Contribute to meetings with agencies and internal stakeholders to review findings and recommendations.
- Participate in the quality review of data and outputs from MMM and other analytics projects.
- Help translate complex data into understandable results and simple recommendations for business and marketing teams.
- Stay updated with tools and trends in marketing analytics and contribute ideas for improving practices.
- Coordinate with team members to track and meet project timelines and deliverables.
- Assist in conducting basic analytics on brand and marketing expenses under guidance from senior team members.
The Profile
- 2+ years of experience in marketing analytics, advertising analytics, or a similar field.
- Exposure to collaborating with agencies on analytical or research projects.
- Must have worked on the Neilson tool/project/data.
- Familiarity with media mix modeling (MMM) concepts or experience working on related projects is a strong plus.
- Proficiency in PowerPoint and one or more data visualization/reporting tools (Tableau, Power BI, or similar).
- Basic experience in handling and analyzing large datasets using Excel or other software.
- Strong analytical and problem-solving skills, with the ability to draw insights from data.
- Good project coordination and time management skills.
The Employer
Our client aspires to be your one-stop shop for all your software development needs. As a start-up, the ideal destination for your technical requirements that has ties with major technological leaders. Their process of learning about your needs, identifying the best solutions, executing them flawlessly with effectiveness in execution is what makes us stand out. Our services include IT Services, HR Services and Management and Business Consulting.
Marketing Analyst
Posted today
Job Viewed
Job Description
D Square Consulting Services Pvt Ltd aspires to be your one-stop shop for all your software development needs. As a start-up, D Square Consulting Services Pvt Ltd is the ideal destination for your technical requirements that has ties with major technological leaders. Our process of learning about your needs, identifying the best solutions, executing them flawlessly with effectiveness in execution is what makes us stand out. Our services include IT Services, HR Services and Management and Business Consulting.
The Role
We are looking for an early-career Marketing Analytics Analyst to support our marketing analytics projects and collaborate with external agencies. The ideal candidate will assist in analyzing media mix modeling (MMM) outputs, preparing clear presentations, and helping translate data findings into actionable business strategies. You will work closely with teams across the company, gaining hands-on experience in project coordination and marketing analytics.
Key Responsibilities
- Support the analysis of marketing mix modeling (MMM) outputs in collaboration with external agency teams.
- Assist in preparing presentation materials and comprehensive reports for internal teams and leadership.
- Contribute to meetings with agencies and internal stakeholders to review findings and recommendations.
- Participate in the quality review of data and outputs from MMM and other analytics projects.
- Help translate complex data into understandable results and simple recommendations for business and marketing teams.
- Stay updated with tools and trends in marketing analytics and contribute ideas for improving practices.
- Coordinate with team members to track and meet project timelines and deliverables.
- Assist in conducting basic analytics on brand and marketing expenses under guidance from senior team members.
Ideal Profile
- 2+ years of experience in marketing analytics, advertising analytics, or a similar field.
- Exposure to collaborating with agencies on analytical or research projects.
- Must have worked on the Neilson tool/project/data.
- Familiarity with media mix modeling (MMM) concepts or experience working on related projects is a strong plus.
- Proficiency in PowerPoint and one or more data visualization/reporting tools (Tableau, Power BI, or similar).
- Basic experience in handling and analyzing large datasets using Excel or other software.
- Strong analytical and problem-solving skills, with the ability to draw insights from data.
- Good project coordination and time management skills.
What's on Offer?
- Flexible working options
- Excellent career development opportunities
Marketing Analyst
Posted today
Job Viewed
Job Description
The Offer
- Flexible working options
- Excellent career development opportunities
- Opportunity to make a positive impact
The Job
We are looking for an early-career Marketing Analytics Analyst to support our marketing analytics projects and collaborate with external agencies. The ideal candidate will assist in analyzing media mix modeling (MMM) outputs, preparing clear presentations, and helping translate data findings into actionable business strategies. You will work closely with teams across the company, gaining hands-on experience in project coordination and marketing analytics.
Key Responsibilities
- Support the analysis of marketing mix modeling (MMM) outputs in collaboration with external agency teams.
- Assist in preparing presentation materials and comprehensive reports for internal teams and leadership.
- Contribute to meetings with agencies and internal stakeholders to review findings and recommendations.
- Participate in the quality review of data and outputs from MMM and other analytics projects.
- Help translate complex data into understandable results and simple recommendations for business and marketing teams.
- Stay updated with tools and trends in marketing analytics and contribute ideas for improving practices.
- Coordinate with team members to track and meet project timelines and deliverables.
- Assist in conducting basic analytics on brand and marketing expenses under guidance from senior team members.
The Profile
- 2+ years of experience in marketing analytics, advertising analytics, or a similar field.
- Exposure to collaborating with agencies on analytical or research projects.
- Must have worked on the Neilson tool/project/data.
- Familiarity with media mix modeling (MMM) concepts or experience working on related projects is a strong plus.
- Proficiency in PowerPoint and one or more data visualization/reporting tools (Tableau, Power BI, or similar).
- Basic experience in handling and analyzing large datasets using Excel or other software.
- Strong analytical and problem-solving skills, with the ability to draw insights from data.
- Good project coordination and time management skills.
The Employer
Our client aspires to be your one-stop shop for all your software development needs. As a start-up, the ideal destination for your technical requirements that has ties with major technological leaders. Their process of learning about your needs, identifying the best solutions, executing them flawlessly with effectiveness in execution is what makes us stand out. Our services include IT Services, HR Services and Management and Business Consulting.
Marketing Analyst
Posted today
Job Viewed
Job Description
D Square Consulting Services Pvt Ltd aspires to be your one-stop shop for all your software development needs. As a start-up, D Square Consulting Services Pvt Ltd is the ideal destination for your technical requirements that has ties with major technological leaders. Our process of learning about your needs, identifying the best solutions, executing them flawlessly with effectiveness in execution is what makes us stand out. Our services include IT Services, HR Services and Management and Business Consulting.
The Role
We are looking for an early-career Marketing Analytics Analyst to support our marketing analytics projects and collaborate with external agencies. The ideal candidate will assist in analyzing media mix modeling (MMM) outputs, preparing clear presentations, and helping translate data findings into actionable business strategies. You will work closely with teams across the company, gaining hands-on experience in project coordination and marketing analytics.
Key Responsibilities
- Support the analysis of marketing mix modeling (MMM) outputs in collaboration with external agency teams.
- Assist in preparing presentation materials and comprehensive reports for internal teams and leadership.
- Contribute to meetings with agencies and internal stakeholders to review findings and recommendations.
- Participate in the quality review of data and outputs from MMM and other analytics projects.
- Help translate complex data into understandable results and simple recommendations for business and marketing teams.
- Stay updated with tools and trends in marketing analytics and contribute ideas for improving practices.
- Coordinate with team members to track and meet project timelines and deliverables.
- Assist in conducting basic analytics on brand and marketing expenses under guidance from senior team members.
Ideal Profile
- 2+ years of experience in marketing analytics, advertising analytics, or a similar field.
- Exposure to collaborating with agencies on analytical or research projects.
- Must have worked on the Neilson tool/project/data.
- Familiarity with media mix modeling (MMM) concepts or experience working on related projects is a strong plus.
- Proficiency in PowerPoint and one or more data visualization/reporting tools (Tableau, Power BI, or similar).
- Basic experience in handling and analyzing large datasets using Excel or other software.
- Strong analytical and problem-solving skills, with the ability to draw insights from data.
- Good project coordination and time management skills.
What's on Offer?
- Flexible working options
- Excellent career development opportunities
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Marketing Analyst
Posted today
Job Viewed
Job Description
Responsibilities:
Requirements:
The Digital Recruitment Firm is acting as an employment agency with this Marketing Analyst role. If your feel you have the right Marketing Analyst skills and would like to be considered for this role. Please send us your CV for immediate consideration.