510 Marketing Analytics jobs in India

Role Overview

As a Marketing Intelligence Analyst , you will work closely with the Sales and Marketing teams to drive data accuracy, consolidation, and analysis. Your insights will shape go-to-market strategies for new business acquisition, as well as cross-sell and upsell initiatives across CareStack’s suite of products and services. You will be the go-to person for turning complex data into clear, actionable intelligence that enables smarter decisions and measurable growth.

Key Responsibilities

• Own and manage the cleanup, consolidation, and integrity of marketing and sales data across multiple sources.
• Build and maintain reporting dashboards to track pipeline health, campaign performance, and revenue attribution.
• Analyze customer and prospect data to generate insights for go-to-market planning, cross-sell, and upsell opportunities.
• Partner with Sales and Marketing stakeholders to deliver data-driven recommendations for targeting, segmentation, and messaging.
• Track and measure KPIs across the full funnel: from lead generation to opportunity creation, conversion, and expansion.
• Conduct market and competitive intelligence research to support strategic initiatives.
• Present findings and recommendations clearly to leadership and cross-functional teams.

Skills & Qualifications

• Bachelor’s degree in marketing, Business Analytics, Data Science, or related field.
• 3+ years of experience in a marketing analytics, sales operations, or business intelligence role (SaaS/Healthcare preferred).
• Strong data thinking and problem-solving skills with an ability to translate data into business insights.
• Proficiency in SQL for data extraction and manipulation.
• Advanced Excel skills for data modeling, pivot tables, and reporting.
• Experience with BI and visualization tools (e.G., Power BI, Tableau, or similar).
• Familiarity with data mining, analysis tools, and CRM/marketing automation platforms (HubSpot/Salesforce a plus).
• Strong communication and presentation skills, with the ability to explain technical findings to non-technical stakeholders.
• Detail-oriented, organized, and comfortable managing multiple projects in a fast-paced environment.

What We Offer

• Opportunity to work with a fast-growing SaaS company at the forefront of dental technology.
• Collaborative and dynamic team environment with exposure to cross-functional leadership.
• Competitive compensation and benefits.
• Room to grow into expanded roles as CareStack scales globally.

About the Role

We are looking for Marketing Mix Modeling (MMM) Analysts who are passionate about MMM, Experimentation, and Causality.

You will work on end-to-end MMM development - from data solicitation and Feature engineering to model building, validation, and business interpretation - across multiple geographies and industries.

This role demands strong statistical intuition, programming proficiency (in R or Python), and curiosity about how marketing truly drives incremental impact.

Eligibility Criteria

Bachelor’s or Master’s degree in Statistics, Econometrics, Operations Research, or Applied Mathematics. Candidates from other streams but with real MMM experience may also apply.

1–4 years of hands-on experience in building and deploying Marketing Mix Models using R or Python.

This is very important. If you don't touch code to build MMM models, then this role is unfortunately not for you. We believe in artisanal work and every MMM we deliver matches the highest statistical and business relevance standards.

Immediate joiners preferred.

Required Skills & Experience (Core Competencies)

Strong grasp of econometric principles, time series modeling, and marketing effectiveness analysis.

Proven ability to code, debug, and validate MMMs using R or Python (not through automated packages).

Exposure to adstock transformations, saturation curves, and diminishing returns modeling.

Understanding of incrementality, control-test experiments, and causal reasoning - with ability to connect MMM insights to business outcomes.

Familiarity with causal inference techniques such as Difference-in-Differences, Instrumental Variables, or Propensity Score Matching is a strong plus.

Programming languages:

R: dplyr, ggplot2, caret, data.Table, lubridate

Python: pandas, numpy, scipy, statsmodels, scikit-learn, matplotlib

Experience with SQL for data querying;
exposure to AWS / cloudenvironments is an advantage.

Proficiency in MS Excel and PowerPoint for analysis presentation.

What We Value

Curiosity about how marketing drives real business impact.

Strong communication skills - ability to translate models into actionable insights.

A mindset rooted in first principles, statistical rigor, and experimentation based validation.

The desire to build models that stand up to scrutiny.

And a constant penchant for innovation.

Mode of Work

In office (Mon - Thursday) with Fridays being WFH.

Why Join Us

At Aryma Labs, you will be part of a team that treats MMM not as a buzzword but as a discipline.

You will get exposure and opportunity to improve our suite of innovative products - ArymaEdge, AdstockITSA, DiDective, MMMDiagnose and MMMGPT - and contribute to models that power real marketing decisions across 5 continents.

Company Description

We are a rapidly growing start-up with a close-knit team of 10 passionate professionals. Our fast-paced, innovative environment offers team members a chance to contribute directly and grow alongside the company as we expand quickly.

Role Description

This is a full-time, on-site role for a Digital Marketing Intern located in Hyderabad. The day-to-day tasks for this role include assisting with digital marketing campaigns, creating and managing content for social media platforms, conducting web analytics to track and report on campaign performance, and supporting online marketing initiatives. The intern will also collaborate with the marketing team to develop communication materials and strategies.

Stipend :- 3k per

Performance based full time opportunity

Type of employment:- internship

Qualifications

• Skills in Social Media Marketing and Digital Marketing
• Experience with Web Analytics and Online Marketing
• Strong Communication skills
• Ability to work on-site in Hyderabad
• Strong organizational and multitasking abilities
• Currently pursuing or recently completed a Bachelor's degree in Marketing, Business, Communications, or a related field

Adobe Analytics

Experience: 5–10 Years

Location: Pan India Locations

Notice period: immediate -30days

Adobe Launch & Adobe Analytics

• 5+ years’ Adobe analytics experience.
• 4+ years’ analytics implementation experience.
• 4+ years’ experience with JavaScript, jQuery and HTML.
• 4+ years’ experience with Adobe Launch preferred.
• Customer facing role

• Role and Responsibilities:
• Strong understanding of data layer development, web debugging tools, and analytic QA processes
• Should be able to handle advanced tag management requests unassisted.
• Should be able to define and translate business requirements into technical requirements, code and specifications across digital platforms.
• Expert knowledge to implement tag management systems confidently and accurately via Adobe DTM/Launch
• Should be able to test and validate analytics code.
• Ability to work both independently and collaboratively.
• Ability to thrive in a fast-paced, high-energy environment with clear communication.
• Drives for results in prioritized manner with high quality.
• Extensive knowledge when to use traffic and conversion variables and success events to deliver on a measurement plan and KPIs
• Knowledge of Agile/Scrum methodology

for more details pls connect with

Company Description

SoftServ is a global technology company headquartered in Jaipur, India, with offices in the United States. We specialize in digital transformation, offering innovative products, services, and engineering solutions with a strong emphasis on customer success. Our expertise spans industries such as Automotive, Health & Safety, Mining, Healthcare, and Cybersecurity. With a dedicated team of 50+ professionals, we are recognized for our strengths in Rapid Application Development (RAD) and Data Analytics.

Currently, we are developing a next-generation SaaS product that redefines thermal label designing and printing. Our mission is to empower small and medium enterprises with simple, affordable, and scalable label design and printing solutions. To accelerate our product’s presence in global markets, we are seeking a creative, analytical, and results-driven Digital Marketer to join our growing team.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns to promote our SaaS product.
• Plan and execute SEO/SEM, email, social media, and display advertising campaigns.
• Manage paid campaigns (Google Ads, LinkedIn Ads, Facebook Ads, etc.) to drive lead generation and brand awareness.
• Optimize landing pages, product pages, and digital funnels for higher conversions.
• Create engaging content marketing strategies (blogs, case studies, videos, product explainers, etc.) to support inbound marketing.
• Track and analyze key performance metrics (CAC, CPL, MQL, ROAS, etc.) and prepare regular reports.
• Conduct market and competitor research to identify new opportunities.
• Work closely with sales and product teams to align campaigns with business objectives.
• Stay updated on digital marketing trends, SaaS marketing strategies, and tools to bring innovative ideas.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, or related field. (MBA/PGDM in Marketing is a plus)
• 3+ years of proven experience in digital marketing, preferably in a SaaS or B2B product company.
• Strong knowledge of SEO, SEM, Google Analytics, Google Ads, LinkedIn Campaign Manager, HubSpot/Zoho CRM, Meta Business Manager and marketing automation tools.
• Experience with content marketing, social media management, and email automation tools.
• Solid understanding of B2B SaaS metrics (MRR, churn, CAC, LTV, ARR, etc.).
• Strong analytical, creative, and problem-solving skills.
• Excellent communication skills and ability to work in a cross-functional environment.

What We Offer

• Opportunity to work on cutting-edge SaaS products with global market potential.
• A collaborative, learning-driven work environment.
• Competitive salary and performance-based incentives.
• Career growth opportunities with a fast-scaling product team.

This is a Work-from-Office role at our Sitapura, Jaipur office, where you’ll collaborate with a passionate and innovative team. If you’re ready to grow with us and make an impact, send your CV to

Role Description

We’re looking for a creative and data-driven marketer to help us grow our brand presence through social media, paid ads, and email marketing .

What you’ll do:

• Plan and execute digital marketing campaigns across Meta, Google, and LinkedIn
• Create and manage email marketing campaigns (from copy to analytics)
• Develop engaging social media content calendars
• Analyze campaign data and optimize for better ROI
• Work closely with our team to drive visibility and conversions

Who you are:

• Passionate about marketing, growth, and analytics
• Experienced with Meta Ads, Google Ads, and email marketing tools (like Mailchimp, Klaviyo, or Zoho Campaigns)
• Strong sense of creativity, copywriting, and strategy
• Available on a freelance or part-time basis

Work Type: Remote (Freelance)

To Apply: email your portfolio/resume to

Let’s build something impactful together!

Job Summary

We are seeking a Data Analyst to join the digital marketing team and act as the bridge between our marketing, analytics, and business teams. The role involves analyzing digital marketing data, identifying trends, providing actionable insights, and supporting decision-making to optimize campaign performance, lead generation, and overall ROI

Key Responsibilities

• Collect, clean, and analyze data from various digital marketing channels (Google Ads, Meta Ads, SEO, CRM, email campaigns, etc.).
• Build dashboards and automated reports through Google Sheets, SQL, Python and Quicksight
• Track KPIs like lead generation, customer acquisition cost (CAC), ROI, conversion rates, and campaign performance.
• Work closely with the digital marketing team to measure effectiveness of campaigns.
• Prepare dashboards with insights, trends, and forecasts to support management decisions.
• Evaluate new tools, technologies, and platforms for digital marketing analytics.

Requirements

• Experience : 1–4 years in digital marketing analytics, business analysis, or performance marketing roles.

• Skills :
• Strong analytical skills with proficiency in Excel/Google Sheets, SQL, Python and visualization tools.
• Experience with marketing platforms: Google Ads, Meta Ads Manager, Google Analytics (GA4).
• Understanding of SEO/SEM, paid media, lead generation funnels, and attribution models.