38 Marketing Analytics jobs in India

Trusted by over 5,000 customers worldwide, Corsearch delivers AI-powered data, deep analytics, and professional services that support brands to market their assets, drive growth, and optimise brand presence against infringement. 

Corsearch enables brand owners to discover, monitor and control the use and misuse of their brands and associated products and services online and is the industry market leader. 

Corsearch does this in an increasingly complex global digital environment, with online brand protection solutions that cover everything from anti-counterfeiting to anti-piracy.

At Corsearch, we are dedicated to creating a world where consumers can trust the choices they make.

As a global leader in Trademark and Brand Protection, we partner with businesses to safeguard their most valuable assets in an increasingly complex digital environment.

Our comprehensive solutions, powered by AI-driven data and deep analytics, enable brands to establish, monitor, and protect their presence against infringement and counterfeiting.

Why Choose Corsearch?

• Innovative Solutions : We combine cutting-edge technology with expert judgment to deliver market-leading services in trademark clearance, brand protection, and anti-counterfeiting.
• Global Impact : Trusted by over 5,000 customers worldwide, including 73 of Fortune's Top 100 companies, our work has a meaningful impact on businesses and consumers alike.
• Collaborative Culture : With a team of over 1,900 professionals across multiple global offices, you'll be joining an inclusive environment where diverse perspectives thrive.
• Mission-Driven Purpose : Our commitment to protecting consumers and their trust in brands drives everything we do, making Corsearch a force for good in the world.

The Role

Corsearch is seeking a highly analytical and data-driven Marketing Analytics Specialist to join our growing marketing team. In this pivotal role, you will be responsible for measuring, analysing, and reporting on the effectiveness of our marketing initiatives. You will translate complex data into actionable insights, helping us optimize our strategies, improve ROI, and drive pipeline growth.

This is an exciting opportunity for someone passionate about data and its power to inform strategic decisions within a dynamic and fast-paced environment. You will work closely with marketing, sales, and product teams to ensure our efforts are aligned with business objectives and delivering maximum impact.

Responsibilities and Duties

Data Collection & Management:

• Collect, clean, and integrate marketing data from various sources including CRM (Salesforce), marketing automation platforms (Pardot), Google Analytics, social media platforms, advertising platforms (Google Ads, LinkedIn Ads), and other relevant tools.
• Ensure data accuracy, consistency, and integrity across all reporting systems.

Performance Analysis & Reporting:

• Develop and maintain with marketing operations a comprehensive marketing dashboards and reports to track key performance indicators (KPIs) such as website traffic, lead generation, conversion rates (MQL to SAL, SAL to Opportunity, etc.), campaign ROI, customer acquisition cost (CAC), and customer lifetime value (CLTV).
• Analyse marketing campaign performance, identifying trends, opportunities, and areas for improvement.
• Provide regular, actionable insights and recommendations to optimize marketing spend and improve overall effectiveness.
  

Attribution Modeling:

• Work with marketing operations and regional marketing on developing and refining marketing attribution models to accurately measure the impact of different marketing touchpoints on pipeline and revenue.

Forecasting & Budgeting Support:

• Assist marketing operations in developing marketing forecasts and budget allocations based on historical data and projected performance.

Collaboration & Communication:

• Collaborate closely with marketing team members (content creators, demand generation specialists, marketing operations, and product marketing) to understand their data needs and provide relevant insights.
• Present findings and recommendations clearly and concisely to various stakeholders, including non-technical audiences.

Tool Management & Innovation:

• Stay up to date with the latest marketing analytics tools, technologies, and best practices.
• Identify and recommend new tools or processes to enhance our analytics capabilities.

Essential

• Bachelor's degree in marketing, Business, Statistics, Economics, Computer Science, or a related quantitative field.

• 2+ years of experience in a marketing analytics or similar data analysis role, preferably within a B2B SaaS or technology environment.
• Proficiency with marketing analytics platforms (e.g., Google Analytics 4, Adobe Analytics).
• Strong experience with CRM systems (Salesforce preferred) and marketing automation platforms (Pardot strongly preferred).
• Demonstrable experience with data visualisation tools (e.g., Google Looker Studio).
• Advanced Excel/Google Sheets skills (pivot tables, VLOOKUPs, formulas, data modeling).
• Solid understanding of digital marketing channels (SEO, SEM, social media, email marketing, content marketing) and their respective metrics.
• Excellent analytical and problem-solving skills with a keen eye for detail.
• Ability to translate complex data into clear, concise, and actionable insights for various audiences.
• Strong communication and presentation skills.
• Self-motivated, proactive, and able to manage multiple projects simultaneously in a fast-paced environment.

Desirable skills/experience

• Experience with SQL for data extraction and manipulation.
• Familiarity with Python or R for statistical analysis.
• Experience with multi-touch attribution models.
• Knowledge of the intellectual property or legal tech industry.

Corsearch is an equal opportunity and inclusive employer and does not tolerate discrimination of any kind. We are committed to creating a diverse and inclusive workplace where all employees feel valued, respected, and supported.

We welcome applications from all individuals regardless of race, nationality, religion, gender, gender identity or expression, sexual orientation, age, disability, criminal histories consistent with legal requirements or any other protected characteristic.

Together, we are working proactively to build a workplace where everyone can belong and be at their best selves. Together, we make an Impact.

Job Overview:

We are seeking a data-focused and detail-oriented Lead - Marketing Analytics to support the marketing operations and revenue growth functions in a dynamic SaaS environment. Reporting to the Senior Manager - Marketing Operations & Revenue Growth, this role will be responsible for executing data analysis, maintaining marketing dashboards, and providing actionable insights to enhance campaign performance and drive revenue impact.

Key Responsibilities:

1. Data Analysis & Reporting:

• Execute data analysis to provide insights on funnel performance, campaign effectiveness, and key marketing metrics including MQLs, SQLs, CAC, and conversion rates.

• Develop and maintain marketing dashboards using tools like Tableau, Power BI, or similar platforms.

1. Data Integrity & Compliance:

• Assist in the management and maintenance of the marketing database, ensuring data accuracy, segmentation, and compliance with data protection regulations.

1. Lead Scoring & Routing:

• Support the implementation and maintenance of lead scoring and routing frameworks to optimize funnel performance and lead management.

1. Campaign Performance Analysis:

• Analyze marketing campaign data to identify trends, patterns, and opportunities for optimization.

• Provide reports and data-driven recommendations to the Senior Manager to drive marketing investment impact.

1. Collaboration & Reporting:

• Work closely with cross-functional teams including Sales, Product, and Marketing to align data insights with revenue objectives.

• Prepare periodic performance reports and presentations for the Senior Manager, highlighting key insights and recommendations.

1. Process Improvement & Automation:

• Identify opportunities for process automation and data integration to streamline marketing analytics operations.

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.

• 5+ years of experience in marketing analytics, data analysis, or marketing operations in a SaaS or tech-driven environment.

• Proficiency in data analysis and visualization tools (e.g., Tableau, Power BI, Excel).

• Experience with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo).

• Strong analytical and quantitative skills with attention to detail.

• Excellent communication and reporting skills.

• Ability to manage multiple data projects with a focus on accuracy and timely delivery

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

Title: Marketing Analytics Specialist

Function: Marketing

Level: P3

What You Will Do

The Marketing Analytics Specialist will play a critical role in supporting the Trimble Demand Generation Teams by playing a pivotal role in shaping the future of Marketing analytics by defining and driving a clear vision for the team, and ensuring its successful implementation. You will be responsible for building the technical foundation and analytics framework to support Marketing and Publishing initiatives, optimizing processes, and aligning data strategies with broader business goals

Key Responsibilities:
 

Requirements:

About Trimble:

Trimble is a leading provider of advanced positioning solutions that maximize productivity and enhance profitability for our customers. We are an exciting, entrepreneurial company, with a history of exceptional growth coupled with a disciplined and strategic focus on being the best. While GPS is at our core, we have grown beyond this technology to embrace other sophisticated positioning technologies and, in doing so, we are changing the way the world works. Those who successfully lead others to meet our objectives are vital to our organization. Leadership at Trimble is much more than simply exercising assigned authority; we expect our leaders to embrace a mission-focused leadership style, demonstrating the strength of character, intellect and the ability to convert ideas to reality.

Job Description

Director, Marketing Analytics

Who We Are:

Saks is a world-renowned luxury ecommerce destination. The company’s unique approach combines a focus on the digital customer experience with a strong connection to a network of extraordinary stores that extends that seamless experience into the real world. 

On its website and app, Saks offers an unparalleled selection of curated merchandise across fashion for women and men, beauty, jewelry, home décor and more. In addition to the shopping experience, customers come to Saks for inspiring editorial content, access to digital stylists, lifestyle experiences and other world-class services. The company is currently in the midst of a dramatic expansion, driven by significant enhancements to its platforms and offerings, with the goal of becoming the preeminent destination for luxury internationally.

Role Summary:

The Director, Marketing Analytics will lead corporate marketing planning and analytics for the integrated marketing team with the delivery of annual plan, quarterly planning and reporting, and daily sales and promotion analysis. Key deliverables are the maintenance and communication of accurate and timely marketing calendars and marketing reports.Contribute to the implementation of the corporate and business marketing strategies and plan to ensure flawless execution, on time and on budget. Focus on providing best in-class support to Analytics teams by managing priorities through effective communication and business benefit estimation. The team will also need to be familiar with Adobe Analytics and our website data implementation to effectively leverage all critical data sources available for analyses.

Key Qualifications:

·Bachelor’s/Master’s degree in Data Science, Computer Science, Statistics, or related field.

·Proven experience (10+ years) in leading analytics and data science teams, preferably in the retail or luxury fashion industry.

·Proven expertise in establishing and building analytics across different retail functions. This will involve proposing org designs, POC ideation and implementation and strategic influencing of stakeholders.

·Strong expertise in advanced analytics, machine learning, predictive modeling, and data visualization.

·Proficiency in programming languages such as Python, R, or SQL, and experience with data management platforms (e.g., Hadoop, Spark).

·Excellent communication, stakeholder management, and strategic planning skills.

·Ability to thrive in a fast-paced, dynamic environment and drive results through collaboration and innovation.

Role Description:

·As the Director of Analytics and Data Science, you will play a pivotal role in shaping our data consumption and analytics strategy by driving actionable insights to optimize business performance and customer satisfaction. 

·The role holder will lead a current team of ~20 across Data Sciences, Marketing Measurement Acceleration and Business Analytics, based in Bangalore. 

·The role will be responsible for building new capabilities across marketing technology and enhance the scope of the current teams outside the Marketing organization through stakeholder alignment. 

·This role will be responsible for establishing analytics as a capability across Saks by strategically influencing stakeholders in the form of socializing use cases and proof-of-concept (POC) ideas. 

·Reporting directly to the VP, India operations and to AVP, Analytics based in the United States, you will lead a talented team of analytics professionals and collaborate closely with cross-functional teams to deliver innovative solutions.

·Data Governance: Establish and maintain robust data governance frameworks, ensuring data integrity, privacy, and compliance with regulatory standards.

·Continuous Improvement: Drive continuous improvement initiatives, measure performance metrics, and implement best practices to drive efficiency and effectiveness.

·Leadership: Provide strategic direction and leadership to the analytics and data science teams, fostering a culture of innovation, collaboration, and excellence.

·Data Strategy: Develop and implement data strategies aligned with business objectives, leveraging advanced analytics, machine learning, and AI to drive competitive advantage.

· Team Management: Build and mentor a high-performing team of data scientists, analysts, and engineers, ensuring their professional growth and success.

· Stakeholder Collaboration: Collaborate with senior leadership, department heads, and external partners to understand business needs, identify opportunities, and deliver actionable insights.

· Technology Integration: Evaluate and integrate cutting-edge technologies and tools to enhance analytic capabilities, automate processes, and improve decision-making.

·Data Governance:Establish and maintain robust data governance frameworks, ensuring data integrity, privacy, and compliance with regulatory standards.

·Continuous Improvement: Drive continuous improvement initiatives, measure performance metrics, and implement best practices to drive efficiency and effectiveness.

Job Qualifications

Your Life and Career at Saks:

?Exposure to rewarding career advancement opportunities

?A culture that promotes a healthy, fulfilling work/life balance

?Benefits package for all eligible full-time employees (including medical, vision and dental).

Thank you for your interest in Saks. We look forward to reviewing your application.

Saks provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability

Saks welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.

Job description

Area: Digital & Marketing Analytics
Designation: Manager
Cadre: Manager
Experience: 10-12 Years
Position Objective:
The objective of this position is to drive Performance and regular marketing through use of Digital
channels, CRM and Loyalty analytics, and analytics dashboards such as GA, MoEngage, Firebase, etc.
Major Responsibilities:
 Monthly Audit and health check of all Ecommerce channels – Website, Msite, App, and whatsapp
Daily tracking of traffic and conversions across all channels, and reporting the same.
i-monthly/ Monthly reporting of user acquisition, profile, sources of acquisition and conversion,
acquisition by platforms, channels, devices, country, etc
ebsite analytics in terms of Bounce rate, page views, time spent, etc
nstrument conversion points and optimize user funnels
lan and execute all digital marketing campaigns including Search, Remarketing, Facbook CPC,
Promoted Posts, Google click to call, App install, GDN, Affiliate network marketing, Lookalike, GMB
marketing and SEO
xecute all in-house campaigns including Whatsapp broadcast, SMS, Email marketing
easure and report performance of all digital marketing campaigns, and assess against goals (ROI and
KPIs)
dentify trends and insights, and optimize spend and performance based on the insights
rainstorm new and creative growth strategies
lan, execute, and measure experiments and conversion tests
ollaborate with internal teams to create landing pages and optimize user experience
tilize strong analytical ability to evaluate end-to-end customer experience across multiple channels
and customer touch points
ollaborate with agencies and other vendor partners
valuate emerging technologies. Provide thought leadership and perspective for adoption where
appropriate
RM / Loyalty Analytics – identify trends in major customer cohorts
 / Loyalty Analytics – Identify niches / untapped segments of customers for potential to upgrade
spends / increase frequency
 / Loyalty Analytics – Data analysis to understand reasons for degrowth in store/region/category
Key Competencies:
 lity to take key strategic decisions for Digital Marketing and content development
bility to analyse and develop campaign strategies to increase customer base and footfall based on
key data
n understanding of the market and consumer insights and trends
xcellent communication and interpersonal skills
roficient in MS Office – in particular in Excel to handle data analysis and interpretation.
Technical Competencies:
 tified Google Adwords Professional
ertified Google Analytics Training
xperience in using dashboards such as Moengage, Firebase, Appsflyer
xperience in CRM/Analytics software such as Salesforce, Tableau, SAP
ampaign management experience in Facebook, and Google Search
Formal Education
BA (Full Time) from a premier institute