108 Marketing Analytics jobs in India

Supply Chain Operations

At HP Inc.

Do you love taking tough challenges? Do you love disrupting the status quo and want to re-invent? We are in search of talented people like you who are inspired by the big questions, driven to learn and grow, and dedicated to making a meaningful difference.

HP is a leading technology company, with 8 decades of rich history, operating in more than 170 countries around the world committed to creating technology that makes life better for everyone, everywhere. Following a truly employee first culture, we are guided by the HP Way that creates a culture of mutual trust, empowerment, and excellence.

About the Role

Planning Process Excellence

Planning Process Excellence (PPE) team is responsible for managing and executing the production planning systems, data, and processes for global and regional businesses for HPI.

The primary purpose of the team is to ensure complete, reliable, accurate plan available in a timely manner using the APO Planning tool system.

What can you expect?

As a PPE Business Operations Analyst, you have a win-win opportunity to:

• Be a part of a high performing, industry leading, robust, and innovative planning process support team that supports planning cycles and in delivering key transformations for the Supply Chain group at HP Inc.
• Act as a single point of liaison between business and IT teams to bring them together to achieve common deliverables and goals.
• Manage the coordination between multiple IT teams supporting the planning systems and work with them to ensure the right job sequencing is done, any issues are addressed immediately, root causes for issues are identified and fixes are delivered on-time.
• Work with HPs Development IT and business teams to roll out solutions to make process more efficient and effective.
• Use and explore IBP systems and its capabilities effectively for delivering process excellence and identify improvements.
• Participate in planning, design, testing and rollout of the planning transformation projects.
• Support business continuity planning during system downtime and upgrades, thereby ensuring no impact to planning cycles.
• Contribute to building a positive, productive, pleasant working environment.
• Liaise with HP Inc. support team, global infrastructure teams and business stakeholders.

What does the Job Entail?

Supply Chain Planning Production Systems:

• Responsible for managing and executing production planning systems, data, and processes for global and regional businesses.
• Handling all supply planning activities in Global APO/IBP, R3 systems, BW and other integrated or off-line tools supporting demand and supply planning. This includes Daily ROT, Weekly Planning Process, PO management, RSAM, data linkages from DP to/from SNP, reporting tools, etc.
• Collaborate with clients, global project teams and senior managers.
• Responsible for ensuring daily and weekly CTM runs.
• Responsible for resolving APO/IBP, BW and R3 execution issues and providing system stability.
• Single point of contact for all planning system process issues
• Key focal point between business and IT to immediately respond to all system issues and complete plan cycles on time.
• Key success metrics – Plan generation creation/publication and process/system availability

Project expertise

• Provide critical planning system process Subject Matter Experts (SMEs) for all Planning Innovation and Transformation projects.
• Provide thought leadership and enablement of Planning:
• Business Requirements definition/documentation
• System Process Design with IT
• Testing and Implementation
• Own stabilization and hand-off from IT post warranty

Skill SetsLeadership and Business Process Expertise

• Well-respected positive influence in the business unit; viewed as a "go-to" resource.
• Excellent working knowledge within a given process/functional area – possess a strong knowledge of the business, and expertise in planning or forecasting processes and supply chain concepts.
• Able to work independently with limited direction.
• Demonstrated ability to work collaboratively with team members.

System Expertise

• Expert in the appropriate APO/IBP, BW and R3 module(s) and reporting tools; or ability & desire to become an expert.
• CTM runs, Deployment, Heuristics.
• Understanding the complex logic of data flow in BW and Debugging for any failure in the data flow.
• Knowledge in Datastore objects (DSO), MultiProviders, InfoSets, Transformations, DTPs, Data Sources, Process chains and data loading
• Good understanding of how the processes integrate within the system –
• Broader system knowledge of APO, BW and R3 architecture
• Understanding of all system interfaces (APO/BW/R3) end to end.
• Knowledge of data timing dependencies
• Able to learn new software applications as required.

Analytical and Trouble-shooting skills

• Using all knowledge of business process and system expertise to trouble-shoot and identify root cause of issues.
• Able to analyze system data and trouble-shoot issues by spending time exploring the tools available on their own in a trial-and-error fashion.
• Excellent business acumen, knowledge of supply chain and supply chain data (SAP ERP knowledge is a must)

Communication/Presentation and Training Skills

• Demonstrated communication, presentation, and facilitation skills.
• Aptitude and enthusiasm for learning and teaching others.
• Ability to analyze and communicate results and outputs of the process and tools to a non-technical audience.
• Able to represent business requirements and needs from a process and system standpoint.

You would be the right candidate if you have:

• Experience in SAP APO Module or SAP APO Consultant with atleast 4 years of work experience in SAP APO Modules, Supply Chain Systems.
• Ideal candidate would have any of the following degrees – BTech, BE, MCA, or a degree in Computer Science
• Excellent business acumen, knowledge of supply chain and supply chain data (SAP ERP knowledge is a must)
• Excellent multi-tasking and prioritization skills
• Very Good with MS Office. Ability to represent data through XL/PowerPoint / PDF.
• Software skills experience like front end technologies e.g., SQL, MS Access, MS Excel including macros would be an added advantage.
• Knowledge on SAP IBP would be an added advantage.
• Advanced written and verbal skills.
• Availability to work extra hours when business needs arise (may include nights, weekends, holidays)

Some of the vast reward of working at HP:

• Excellent career path and career development resources to enhance your skills and capabilities to support your career journey.
• A thriving diverse, equitable and inclusive environment where you are valued for the individual you are and are empowered to own your work and decisions.
• A wholesome and comprehensive total rewards plan including finance, health, work life integration, career growth and compensation.

We take a of pride in our commitment to Diversity, Equity, and Inclusion – it is just who we are. From the boardroom to factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each day. When you do that, you are more innovative and that helps grow our bottom line. Come to HP and thrive

Role - Marketing Analytics

Experience - 7+ years

Work Location - Hyderabad

Required Notice Period - Immediate Joiners only

Must Have

• 7+ years of overall experience
• Should have hands-on experience with the following
• Competitive Intelligence
• Competitive Benchmark
• Market Size Framework, like
• TAM - Total Addressable Market
• SAM - Servisable Available Market
• SOM - Serviceable Obtainable Market

To apply, connect with Abhishek for more details

Email -

WhatsApp

Note - This role is open for the Hyderabad location, and we are looking for candidates who are currently serving notice or those who can join in 15 days, 30 days, or 60 days will be considered

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Roles and Responsibilities:

• Own the end-to-end Direct Mail acquisition strategy for multiple products, ensuring data-driven decision-making in planning, execution, and optimization
• Develop and execute Direct Mail campaigns, including weekly, monthly, and quarterly forecasting, in close collaboration with FP&A and cross-functional teams
• Implement and refine A/B testing strategies to optimize targeting, messaging, and offer structures, leveraging statistical analysis to drive continuous improvement
• Extract actionable insights from data to inform marketing strategy and drive measurable growth
• Collaborate with internal teams (e.g., Creative, Modeling, Data) and external partners (e.g., credit bureaus, mail house) to ensure timely campaign launches and continuously improve direct mail performance
• Utilize and improve analytics dashboards that provide real-time campaign insights and performance tracking across multiple platforms
• Clearly communicate key findings and recommendations to stakeholders, translating complex data into actionable business strategies
• Proactively identify risks and opportunities, using predictive modeling and response analysis to refine marketing approaches
• Manage multiple projects simultaneously, ensuring campaigns are executed on time, within budget, and optimized for efficiency
• Opportunity to manage and scale a high-impact and high visibility Direct Mail acquisition channel with measurable results
• Work in a data-driven marketing environment where insights and testing are at the core of decision-making
• Collaborate with cross-functional teams that value innovation, analytical thinking, and strategic execution

Skills Required:

• Experience in Direct Marketing, with a strong focus on data analytics, A/B testing, multivariate testing, and performance optimization
• Bachelor's degree of higher in a related field; or equivalent work experience
• Expertise in marketing analytics and forecasting, with proficiency in tools such as SQL, and Advanced Excel, Tableau
• Strong background in data-driven decision-making, with the ability to analyze complex datasets and translate insights into strategic actions
• Proven ability to run structured A/B tests, interpret results, and implement learnings to improve future campaigns
• Exceptional project management skills, with the ability to handle multiple initiatives, meet deadlines, and collaborate across teams
• Excellent written and verbal communication skills, capable of influencing stakeholders and presenting data-driven recommendations effectively
• Experience in and understanding of consumer lending business and an understanding of Credit, Risk, and P&L is a plus

Scopegen is Hiring: Digital Marketing Analytics & Conversion Tracking Specialist

Location:
Noida (Onsite)

Experience:
3+ Years

At
Scopegen
, we are passionate about driving performance through data. If you love analytics, enjoy solving attribution puzzles, and get excited about turning raw numbers into actionable insights - then we would love to have a chat with you

Role Overview

We are looking for a
Digital Marketing Analytics & Conversion Tracking Specialist
to own end-to-end tracking across
Google Ads and Meta Ads
. This role will ensure accurate online + offline sales tracking, streamline lead attribution, and build dashboards that empower marketing and sales teams to make smarter decisions.

Key Responsibilities

• Implement and manage
  conversion tracking
  for Google Ads & Meta Ads (online + offline).
• Set up, manage, and troubleshoot
  GA4 & GTM
  for advanced event tracking and attribution.
• Integrate
  CRM / offline sales data
  with ad platforms for complete funnel visibility.
• Develop and maintain
  custom dashboards in Looker Studio
  for campaign performance reporting.
• Ensure
  data accuracy, consistency, and actionable insights
  across teams.
• Collaborate with marketing teams to improve
  campaign optimization and ROI
  through precise measurement.

Requirements

1. 3+ years of experience
   in conversion tracking & marketing data analytics.

2. Deep understanding of:

3. GA4 reporting & analytics

4. Web analytics
   (WordPress, Custom Websites, Shopify)
5. Google Tag Manager
   (Data Layer & Data Push)
6. Online & Offline Conversion Tracking

3.Proven experience with
lead attribution & offline sales integration
.

4.Strong problem-solving skills, attention to detail, and passion for interpreting data.

Why Scopegen?

At Scopegen, we believe in building not just careers, but growth journeys. Here's what makes us different:

• Friendly Environment
  – A team-first culture where collaboration drives success.
• Positive Work Culture
  – We value openness, innovation, and respect in everything we do.
• Career Growth
  – Exposure to high-impact projects, cutting-edge tools, and continuous learning opportunities.

This is a full-time, onsite role at our Noida office (no remote option).

If this excites you and you believe data tells powerful stories,
drop your CV

We are seeking a highly skilled Marketing Analytics Engineer to own and optimize the full analytics pipeline from data ingestion and modeling in Redshift to the development of actionable Tableau dashboards that empower marketing stakeholders with insights. As a key member of the Marketing Operations and Analytics team, this person will collaborate closely with marketing operations, sales operations, data engineering, and analytics partners, to ensure data quality and consistency, and to transform complex data into intuitive visualizations that inform strategic decisions, drive pipeline growth, and measure performance across marketing programs.

You'll Get To:

• Analytics Pipeline Ownership
• Work closely with data engineering to build and maintain robust data pipelines in AWS and Redshift to source and process data for marketing analytics use cases

• Develop and optimize data models and staging layers tailored to lifecycle and campaign performance KPIs

• Dashboard and Reporting Development

• Create, maintain, and improve Tableau dashboards that deliver clear, compelling, and self-serviceable insights for marketing stakeholders
• Translate business requirements into thoughtful, scalable visualizations
• Analyze and report on marketing effectiveness, pipeline contribution, and funnel progression across a range of channels including email, paid advertising, events and ABM.
• Unlock new growth by building and/or updating existing predictive, attribution, and forecasting models to advise marketing decision making.

• Find opportunities for improvement in reporting; modify existing tools, techniques, or processes to improve our data-driven partnerships.

• Cross-Functional Collaboration

• Work closely with data engineering to align on source data ingestion, table structures, and governance
• Partner with marketing and sales operations to translate reporting requirements into scalable data models and Tableau visualizations
• Partner with internal analytics and operations teams to standardize definitions and ensure accurate reporting across systems
• Document data models, dashboard logic, and metric definitions for internal users and analysts

What You'll Need:

• 4+ years of experience in data analytics, with at least 3 years supporting marketing in a B2B SaaS business
• Proficient in SQL and data warehousing concepts, with hands-on experience building data models and pipelines in Redshift (or similar cloud data warehouse)
• Strong Tableau skills, with a portfolio of dashboards used by marketing and executive stakeholders
• Deep understanding of B2B marketing funnels, campaign performance, and digital channels
• Experience working with large datasets, marketing automation tools (e.g., Marketo), and CRM systems (e.g., Salesforce) is a plus
• Excellent communication skills with the ability to distill complex data into simple business narratives

Innovation Lives Here

You go all in no matter what you do, and so do we. At Lytx, we're powered by cutting-edge technology and Happy People. You want your work to make a positive impact in the world, and that's what we do. Join our diverse team of hungry, humble and capable people united to make a difference.

Together, we help save lives on our roadways.

Find out how good it feels to be a part of an inclusive, collaborative team. We're committed to delivering an environment where everyone feels valued, included and supported to do their best work and share their voices.

Lytx, Inc. is proud to be an equal opportunity/affirmative action employer and maintains a drug-free workplace. We're committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce. EOE/M/F/Disabled/Vet.

Job Purpose

• Evaluate and validate
  the quality, accuracy, and relevance of data and analytics outputs, ensuring alignment with industry standards and best practices
• Stay current
  with emerging trends in data and analytics, leveraging innovations to enhance team capabilities and performance
• Lead and mentor
  a team of data analysts and engineers, fostering a culture of learning, innovation, and cross-functional collaboration

Key Accountabilities

Tag Management & Analytics Implementation

• Own channel-wise mapping and click-to-visit accuracy
• Implement best practices in tag management across platforms
• Lead Adobe Analytics setup, including dimensions, metrics, and channel rules

Conversion Optimization & Personalization

• Drive A/B testing and landing page optimization
• Co-own traffic-to-lead conversion with the Product team
• Implement personalization strategies to boost engagement

Attribution & Dashboard Automation

• Align data across GA, CRM, Meta, DBM into unified insights
• Automate dashboards for real-time decision-making
• Resolve data discrepancies across platforms and sources

Channel Mix & Audience Strategy

• Optimize media spend across digital channels
• Build audience-first marketing strategies
• Transition from campaign-based to data-driven targeting

Advanced Analytics & Modeling

• Apply machine learning and predictive modeling for business insights
• Use statistical techniques to solve complex problems
• Ensure data quality and relevance across analytics outputs

Technical Competencies

• Proficient in
  SQL, Python, R
  for data manipulation and modeling
• Skilled in
  Tableau and Power BI
  for dashboarding and visualization
• Experience with
  Adobe Experience Cloud
  and API integrations (REST, SOAP, OAuth)

Skills & Qualities Required

• Strong analytical mindset with expertise in data tools and techniques
• Clear communicator, capable of translating complex insights for diverse stakeholders
• Highly organized, with a passion for staying ahead of trends in analytics and e-commerce

Senior Data Analyst, Marketing Analytics

Discription

Individual contributors will gather, prepare, and analyze data for client sales and marketing programs. The individual will directly collect, validate, cleanse, and load data from internal or external systems into databases to enable successful user adoption of analytics tools and reports. The position will provide analysis, creative feedback, and prepare findings for presentation to management.

Key Responsibilities:

• Individual Contributor
  
  • Collect, clean, and analyze large datasets from multiple sources to identify trends, patterns, and actionable insights.
  
  • Develop and maintain dashboards, reports, and visualizations to support business needs.
  
  • Collaborate with business stakeholders to understand objectives and translate them into analytical requirements.
  
  • Design and execute A/B tests and other experiments to support data-driven decision-making.
  
  • Use statistical techniques to analyze results and provide actionable recommendations.
  
  • Effectively communicate findings to both technical and non-technical audiences, including internal teams and clients, by tailoring messaging and presentation style to suit the audience.
  
  • Mentor junior analysts and help establish best practices in data analysis and visualization.
• Work closely with data engineers (Internal or client) to improve data infrastructure and ensure data quality.
• Drive proactive analysis across operations, client, and enterprise levels to uncover insights and support strategic decisions

Job Specifications:

• BS/BA required
• 3+ years of data science, business intelligence, or high-growth analytics experience
• Strong skills for data analysis and interpretation in Excel, PowerBI, PowerPivot, R, Python, SQL, and other tools
• SQL coding experience preferred
• Experience with data management - understanding of databases, SQL queries, ETLs, and data models (tabular, cube, etc.)
• Knowledge of CRM systems and data visualization/BI tools (ex. Salesforce, Tableau), and contact center metrics a plus
• Excellent communication and organization skills, above average knowledge of PowerPoint
• Problem solver and detail oriented, able to work within an ever-changing data environment