53 Marketing Analytics jobs in India
Director, Marketing Analytics
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Job Description
Director, Marketing Analytics
Who We Are:
Saks is a world-renowned luxury ecommerce destination. The company’s unique approach combines a focus on the digital customer experience with a strong connection to a network of extraordinary stores that extends that seamless experience into the real world.
On its website and app, Saks offers an unparalleled selection of curated merchandise across fashion for women and men, beauty, jewelry, home décor and more. In addition to the shopping experience, customers come to Saks for inspiring editorial content, access to digital stylists, lifestyle experiences and other world-class services. The company is currently in the midst of a dramatic expansion, driven by significant enhancements to its platforms and offerings, with the goal of becoming the preeminent destination for luxury internationally.
Role Summary:
The Director, Marketing Analytics will lead corporate marketing planning and analytics for the integrated marketing team with the delivery of annual plan, quarterly planning and reporting, and daily sales and promotion analysis. Key deliverables are the maintenance and communication of accurate and timely marketing calendars and marketing reports.Contribute to the implementation of the corporate and business marketing strategies and plan to ensure flawless execution, on time and on budget. Focus on providing best in-class support to Analytics teams by managing priorities through effective communication and business benefit estimation. The team will also need to be familiar with Adobe Analytics and our website data implementation to effectively leverage all critical data sources available for analyses.
Key Qualifications:
·Bachelor’s/Master’s degree in Data Science, Computer Science, Statistics, or related field.
·Proven experience (10+ years) in leading analytics and data science teams, preferably in the retail or luxury fashion industry.
·Proven expertise in establishing and building analytics across different retail functions. This will involve proposing org designs, POC ideation and implementation and strategic influencing of stakeholders.
·Strong expertise in advanced analytics, machine learning, predictive modeling, and data visualization.
·Proficiency in programming languages such as Python, R, or SQL, and experience with data management platforms (e.g., Hadoop, Spark).
·Excellent communication, stakeholder management, and strategic planning skills.
·Ability to thrive in a fast-paced, dynamic environment and drive results through collaboration and innovation.
Role Description:
·As the Director of Analytics and Data Science, you will play a pivotal role in shaping our data consumption and analytics strategy by driving actionable insights to optimize business performance and customer satisfaction.
·The role holder will lead a current team of ~20 across Data Sciences, Marketing Measurement Acceleration and Business Analytics, based in Bangalore.
·The role will be responsible for building new capabilities across marketing technology and enhance the scope of the current teams outside the Marketing organization through stakeholder alignment.
·This role will be responsible for establishing analytics as a capability across Saks by strategically influencing stakeholders in the form of socializing use cases and proof-of-concept (POC) ideas.
·Reporting directly to the VP, India operations and to AVP, Analytics based in the United States, you will lead a talented team of analytics professionals and collaborate closely with cross-functional teams to deliver innovative solutions.
·Data Governance: Establish and maintain robust data governance frameworks, ensuring data integrity, privacy, and compliance with regulatory standards.
·Continuous Improvement: Drive continuous improvement initiatives, measure performance metrics, and implement best practices to drive efficiency and effectiveness.
·Leadership: Provide strategic direction and leadership to the analytics and data science teams, fostering a culture of innovation, collaboration, and excellence.
·Data Strategy: Develop and implement data strategies aligned with business objectives, leveraging advanced analytics, machine learning, and AI to drive competitive advantage.
· Team Management: Build and mentor a high-performing team of data scientists, analysts, and engineers, ensuring their professional growth and success.
· Stakeholder Collaboration: Collaborate with senior leadership, department heads, and external partners to understand business needs, identify opportunities, and deliver actionable insights.
· Technology Integration: Evaluate and integrate cutting-edge technologies and tools to enhance analytic capabilities, automate processes, and improve decision-making.
·Data Governance:Establish and maintain robust data governance frameworks, ensuring data integrity, privacy, and compliance with regulatory standards.
·Continuous Improvement: Drive continuous improvement initiatives, measure performance metrics, and implement best practices to drive efficiency and effectiveness.
Job Qualifications
Your Life and Career at Saks:
?Exposure to rewarding career advancement opportunities
?A culture that promotes a healthy, fulfilling work/life balance
?Benefits package for all eligible full-time employees (including medical, vision and dental).
Thank you for your interest in Saks. We look forward to reviewing your application.
Saks provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability
Saks welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.
Marketing Analytics Specialist
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Position Overview
We are seeking an analytically minded, data-driven individual contributor to support our Marketing Analytics team. This role will play a crucial part in harnessing data to drive marketing insights, improve campaign effectiveness, and support strategic decision-making. You will work closely with various data sources, ensuring data accuracy, performing analysis, and generating insights that enhance our understanding of customers, campaigns, and the competitive landscape.objECTIVES AND RESPONSIBILITIES:
What You Will bring:
education:
Marketing Analytics Intern
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Job Overview:
We are seeking a highly motivated and analytical Marketing Analytics Intern to join our dynamic team. This role will provide valuable experience in data analysis, marketing strategy, and project management. The ideal candidate is a quick learner, detail-oriented, and has a passion for data-driven decision making.
What's For The Candidate:
- Opportunities for professional development and career growth
- Hands-on experience in a fast-paced and dynamic work environment
- Opportunity to work with a diverse and talented team
- Exposure to various facets of marketing and data analysis
- potential for full-time employment after the internship
- Flexible working hours and remote work options
Key Responsibilities:
- Conduct market research and analyze industry trends to identify potential opportunities for the company
- Collect and analyze data from various sources to track and measure the effectiveness of marketing campaigns and initiatives
- Create reports and dashboards to present insights and recommendations to the marketing team
- Assist in developing and implementing marketing strategies based on data analysis
- Collaborate with cross-functional teams to gather data and insights for various projects
- Support the team in managing and optimizing digital marketing campaigns
- Stay updated on the latest marketing and analytics trends and tools to continuously improve our processes and strategies
Qualifications:
- Currently pursuing a Bachelor's or Master's degree in Marketing, Business, Statistics, or a related field
- Strong analytical and problem-solving skills with the ability to interpret data and draw actionable insights
- Proficient in Excel and other data analysis tools
- Familiarity with Google Analytics or other web analytics platforms
- Excellent communication and interpersonal skills
- Ability to work independently and in a team environment
- Prior experience in marketing analytics or data analysis is a plus
Job Location: Remote/Hybrid/In-Office
Note: To accomplish our vision, our Flagship Event 'IAC VISION 2030 ' would provide employment and career opportunities for millions of job-ready interns, freshers and professionals in our Industry Academia Community (IAC).
By submitting your application you accept the Terms and Conditions.
Marketing Analytics Specialist
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Title: Marketing Analytics Specialist
Function: Marketing
Level: P3
What You Will Do
The Marketing Analytics Specialist will play a critical role in supporting the Trimble Demand Generation Teams by playing a pivotal role in shaping the future of Marketing analytics by defining and driving a clear vision for the team, and ensuring its successful implementation. You will be responsible for building the technical foundation and analytics framework to support Marketing and Publishing initiatives, optimizing processes, and aligning data strategies with broader business goals
Key Responsibilities:
Define, develop and implement the technical foundation and analytics framework for Marketing and Publishing initiatives, including stakeholder collaboration, process optimization, and data strategy alignment.
Collaborate with cross-functional teams to define data requirements, objectives, and key performance indicators (KPIs) for user acquisition campaigns, app store or broader publishing strategies .
Collaborate with the Marketing Operations team to create and implement data collection strategies for capturing key marketing data from sources like digital ad platforms, e-commerce, marketing automation, product, and other external platforms.
Develop and maintain data models & dashboards to organize and visualize marketing data, providing actionable insights to stakeholders.
Conduct in-depth analysis of user acquisition campaigns, including cohort analysis, attribution modeling, and A/B testing, to identify trends, patterns, and opportunities for optimization.
Comprehend and possess the capability to perform data modeling for predicting and analyzing Lifetime Value (LTV).
Provide guidance, mentorship, and training to junior analysts, fostering a culture of data-driven decision-making and continuous improvement.
Stay informed about industry trends, best practices, and emerging technologies in marketing analytics and user acquisition, incorporating new techniques and tools as appropriate.
Requirements:
5-8 years proven experience in marketing analytics, with a focus on customer acquisition in B2B and B2C industries.
Strong analytical skills and proficiency in data analysis tools and programming languages such as SQL, Python, R, or similar platforms.
Proficient in developing visually compelling and insightful dashboards and scorecards within Domo to track key marketing performance indicators (KPIs).
Ability to translate complex marketing data into easily understandable and actionable insights through data visualization best practices.
Skilled in customizing Domo cards and dashboards to meet specific stakeholder needs and reporting requirements.
Familiarity with data governance and ensuring data accuracy and consistency within Domo dashboards.
Adept at identifying trends, patterns, and anomalies in marketing data through visual exploration.
High proficiency in statistical analysis (help designing A/B tests and analyze performance to assess marketing campaign effectiveness)
High proficiency in data visualization tools like Domo, Saleforce, or Looker, demonstrating the capability to craft engaging and insightful dashboards and reports.
Deep understanding of digital marketing channels, performance metrics, and attribution models, with a track record of optimizing user acquisition campaigns for maximum ROI.
Excellent communication and collaboration skills, with the ability to work effectively across teams and influence stakeholders at all levels of the organization.
Strong project management skills and ability to manage multiple priorities and deadlines in a fast-paced environment.
Proven experience in mentoring and guiding analysts
About Trimble:
Trimble is a leading provider of advanced positioning solutions that maximize productivity and enhance profitability for our customers. We are an exciting, entrepreneurial company, with a history of exceptional growth coupled with a disciplined and strategic focus on being the best. While GPS is at our core, we have grown beyond this technology to embrace other sophisticated positioning technologies and, in doing so, we are changing the way the world works. Those who successfully lead others to meet our objectives are vital to our organization. Leadership at Trimble is much more than simply exercising assigned authority; we expect our leaders to embrace a mission-focused leadership style, demonstrating the strength of character, intellect and the ability to convert ideas to reality.
Manager, Marketing Analytics
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Title: Marketing Analytics Manager
Function: Marketing
Level: M2
What You Will Do
The Marketing Analytics Manager will play a critical role in supporting the Trimble Demand Generation Teams by playing a pivotal role in shaping the future of Marketing analytics by defining and driving a clear vision for the team, and ensuring its successful implementation. You will be responsible for building the technical foundation and analytics framework to support Marketing and Publishing initiatives, optimizing processes, and aligning data strategies with broader business goals
Key Responsibilities:
Define, develop and implement the technical foundation and analytics framework for Marketing and Publishing initiatives, including stakeholder collaboration, process optimization, and data strategy alignment.
Collaborate with cross-functional teams to define data requirements, objectives, and key performance indicators (KPIs) for user acquisition campaigns, app store or broader publishing strategies .
Collaborate with the Marketing Operations team to create and implement data collection strategies for capturing key marketing data from sources like digital ad platforms, e-commerce, marketing automation, product, and other external platforms.
Develop and maintain data models & dashboards to organize and visualize marketing data, providing actionable insights to stakeholders.
Conduct in-depth analysis of user acquisition campaigns, including cohort analysis, attribution modeling, and A/B testing, to identify trends, patterns, and opportunities for optimization.
Comprehend and possess the capability to perform data modeling for predicting and analyzing Lifetime Value (LTV).
Provide guidance, mentorship, and training to junior analysts, fostering a culture of data-driven decision-making and continuous improvement.
Manage a team of 3-5 marketing analysts.
Stay informed about industry trends, best practices, and emerging technologies in marketing analytics and user acquisition, incorporating new techniques and tools as appropriate.
Requirements:
5-7 years proven experience in marketing analytics, with a focus on customer acquisition in B2B and B2C industries.
3-5 years of direct people management experience.
Strong proficiency in SQL for data extraction, manipulation, and transformation from various marketing data sources.
Extensive experience in designing, building, and maintaining robust ETL (Extract, Transform, Load) processes within the Domo platform.
Proven ability to create and manage efficient and scalable datasets within Domo to support marketing analytics and reporting.
Deep understanding of data modeling concepts and best practices for creating optimized Domo datasets.
Experience in troubleshooting and resolving data quality issues within the ETL pipeline and Domo datasets.
Familiarity with Domo's DataFlows, Magic ETL, and other data transformation tools.
Experience in performance tuning and optimization of SQL queries and Domo ETL processes.
High proficiency in statistical analysis (help designing A/B tests and analyze performance to assess marketing campaign effectiveness)
High proficiency in data visualization tools like Domo, Saleforce, or Looker, demonstrating the capability to craft engaging and insightful dashboards and reports.
Deep understanding of digital marketing channels, performance metrics, and attribution models, with a track record of optimizing user acquisition campaigns for maximum ROI.
Excellent communication and collaboration skills, with the ability to work effectively across teams and influence stakeholders at all levels of the organization.
Strong project management skills and ability to manage multiple priorities and deadlines in a fast-paced environment.
Proven experience in mentoring and guiding analysts
About Trimble:
Trimble is a leading provider of advanced positioning solutions that maximize productivity and enhance profitability for our customers. We are an exciting, entrepreneurial company, with a history of exceptional growth coupled with a disciplined and strategic focus on being the best. While GPS is at our core, we have grown beyond this technology to embrace other sophisticated positioning technologies and, in doing so, we are changing the way the world works. Those who successfully lead others to meet our objectives are vital to our organization. Leadership at Trimble is much more than simply exercising assigned authority; we expect our leaders to embrace a mission-focused leadership style, demonstrating the strength of character, intellect and the ability to convert ideas to reality.
Marketing Analytics Specialist
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Trusted by over 5,000 customers worldwide, Corsearch delivers AI-powered data, deep analytics, and professional services that support brands to market their assets, drive growth, and optimise brand presence against infringement.
Corsearch enables brand owners to discover, monitor and control the use and misuse of their brands and associated products and services online and is the industry market leader.
Corsearch does this in an increasingly complex global digital environment, with online brand protection solutions that cover everything from anti-counterfeiting to anti-piracy.
At Corsearch, we are dedicated to creating a world where consumers can trust the choices they make.
As a global leader in Trademark and Brand Protection, we partner with businesses to safeguard their most valuable assets in an increasingly complex digital environment.
Our comprehensive solutions, powered by AI-driven data and deep analytics, enable brands to establish, monitor, and protect their presence against infringement and counterfeiting.
Why Choose Corsearch?
- Innovative Solutions : We combine cutting-edge technology with expert judgment to deliver market-leading services in trademark clearance, brand protection, and anti-counterfeiting.
- Global Impact : Trusted by over 5,000 customers worldwide, including 73 of Fortune's Top 100 companies, our work has a meaningful impact on businesses and consumers alike.
- Collaborative Culture : With a team of over 1,900 professionals across multiple global offices, you'll be joining an inclusive environment where diverse perspectives thrive.
- Mission-Driven Purpose : Our commitment to protecting consumers and their trust in brands drives everything we do, making Corsearch a force for good in the world.
The Role
Corsearch is seeking a highly analytical and data-driven Marketing Analytics Specialist to join our growing marketing team. In this pivotal role, you will be responsible for measuring, analysing, and reporting on the effectiveness of our marketing initiatives. You will translate complex data into actionable insights, helping us optimize our strategies, improve ROI, and drive pipeline growth.
This is an exciting opportunity for someone passionate about data and its power to inform strategic decisions within a dynamic and fast-paced environment. You will work closely with marketing, sales, and product teams to ensure our efforts are aligned with business objectives and delivering maximum impact.
Responsibilities and Duties
Data Collection & Management:
- Collect, clean, and integrate marketing data from various sources including CRM (Salesforce), marketing automation platforms (Pardot), Google Analytics, social media platforms, advertising platforms (Google Ads, LinkedIn Ads), and other relevant tools.
- Ensure data accuracy, consistency, and integrity across all reporting systems.
Performance Analysis & Reporting:
- Develop and maintain with marketing operations a comprehensive marketing dashboards and reports to track key performance indicators (KPIs) such as website traffic, lead generation, conversion rates (MQL to SAL, SAL to Opportunity, etc.), campaign ROI, customer acquisition cost (CAC), and customer lifetime value (CLTV).
- Analyse marketing campaign performance, identifying trends, opportunities, and areas for improvement.
- Provide regular, actionable insights and recommendations to optimize marketing spend and improve overall effectiveness.
Attribution Modeling:
- Work with marketing operations and regional marketing on developing and refining marketing attribution models to accurately measure the impact of different marketing touchpoints on pipeline and revenue.
Forecasting & Budgeting Support:
- Assist marketing operations in developing marketing forecasts and budget allocations based on historical data and projected performance.
Collaboration & Communication:
- Collaborate closely with marketing team members (content creators, demand generation specialists, marketing operations, and product marketing) to understand their data needs and provide relevant insights.
- Present findings and recommendations clearly and concisely to various stakeholders, including non-technical audiences.
Tool Management & Innovation:
- Stay up to date with the latest marketing analytics tools, technologies, and best practices.
- Identify and recommend new tools or processes to enhance our analytics capabilities.
Essential
- Bachelor's degree in marketing, Business, Statistics, Economics, Computer Science, or a related quantitative field.
- 2+ years of experience in a marketing analytics or similar data analysis role, preferably within a B2B SaaS or technology environment.
- Proficiency with marketing analytics platforms (e.g., Google Analytics 4, Adobe Analytics).
- Strong experience with CRM systems (Salesforce preferred) and marketing automation platforms (Pardot strongly preferred).
- Demonstrable experience with data visualisation tools (e.g., Google Looker Studio).
- Advanced Excel/Google Sheets skills (pivot tables, VLOOKUPs, formulas, data modeling).
- Solid understanding of digital marketing channels (SEO, SEM, social media, email marketing, content marketing) and their respective metrics.
- Excellent analytical and problem-solving skills with a keen eye for detail.
- Ability to translate complex data into clear, concise, and actionable insights for various audiences.
- Strong communication and presentation skills.
- Self-motivated, proactive, and able to manage multiple projects simultaneously in a fast-paced environment.
Desirable skills/experience
- Experience with SQL for data extraction and manipulation.
- Familiarity with Python or R for statistical analysis.
- Experience with multi-touch attribution models.
- Knowledge of the intellectual property or legal tech industry.
Corsearch is an equal opportunity and inclusive employer and does not tolerate discrimination of any kind. We are committed to creating a diverse and inclusive workplace where all employees feel valued, respected, and supported.
We welcome applications from all individuals regardless of race, nationality, religion, gender, gender identity or expression, sexual orientation, age, disability, criminal histories consistent with legal requirements or any other protected characteristic.
Together, we are working proactively to build a workplace where everyone can belong and be at their best selves. Together, we make an Impact.
Lead Marketing Analytics
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Company Description
Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.
There’s another option. Freshworks. With a fresh vision for how the world works.
At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.
Fresh vision. Real impact. Come build it with us
Job Description
Job Overview:
We are seeking a data-focused and detail-oriented Lead - Marketing Analytics to support the marketing operations and revenue growth functions in a dynamic SaaS environment. Reporting to the Senior Manager - Marketing Operations & Revenue Growth, this role will be responsible for executing data analysis, maintaining marketing dashboards, and providing actionable insights to enhance campaign performance and drive revenue impact.
Key Responsibilities:
Data Analysis & Reporting:
Execute data analysis to provide insights on funnel performance, campaign effectiveness, and key marketing metrics including MQLs, SQLs, CAC, and conversion rates.
Develop and maintain marketing dashboards using tools like Tableau, Power BI, or similar platforms.
Data Integrity & Compliance:
Assist in the management and maintenance of the marketing database, ensuring data accuracy, segmentation, and compliance with data protection regulations.
Lead Scoring & Routing:
Support the implementation and maintenance of lead scoring and routing frameworks to optimize funnel performance and lead management.
Campaign Performance Analysis:
Analyze marketing campaign data to identify trends, patterns, and opportunities for optimization.
Provide reports and data-driven recommendations to the Senior Manager to drive marketing investment impact.
Collaboration & Reporting:
Work closely with cross-functional teams including Sales, Product, and Marketing to align data insights with revenue objectives.
Prepare periodic performance reports and presentations for the Senior Manager, highlighting key insights and recommendations.
Process Improvement & Automation:
Identify opportunities for process automation and data integration to streamline marketing analytics operations.
Qualifications
Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
5+ years of experience in marketing analytics, data analysis, or marketing operations in a SaaS or tech-driven environment.
Proficiency in data analysis and visualization tools (, Tableau, Power BI, Excel).
Experience with CRM systems (, Salesforce) and marketing automation platforms (, HubSpot, Marketo).
Strong analytical and quantitative skills with attention to detail.
Excellent communication and reporting skills.
Ability to manage multiple data projects with a focus on accuracy and timely delivery
Additional Information
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.
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Marketing analytics trainer
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We are seeking a passionate Marketing Analytics Expert who is equally enthusiastic about educating and inspiring young minds . The ideal candidate brings a blend of technical expertise in marketing data analysis and the ability to teach and mentor students in a simplified, engaging, and application-driven manner.
Requirements Key Responsibilities:
Deliver interactive sessions on Marketing Analytics, including campaign analysis, customer segmentation, and ROI optimization.
Simplify and explain complex analytics concepts using relatable examples and real-world case studies.
Teach students how to use industry tools such as Google Analytics, Tableau, Power BI, SQL, Python/R, and Excel.
Foster a positive and inclusive classroom environment—either in-person or online.
Mentor and guide students through hands-on projects, assessments, and doubt-clearing sessions.
Collaborate in developing learning materials, practice sets, and content for digital platforms.
Adapt teaching methodology based on student learning styles and feedback.
Master’s degree in Marketing, Business Analytics, Data Science, or a related field. (PhD preferred for academic/UG-level engagements) .
3–5 years of professional experience in marketing analytics or a related field.
Proficiency in key tools: Google Analytics, Tableau, Power BI, SQL, Python or R, Excel.
Demonstrated expertise in campaign analysis, data-driven decision making, and performance metrics.
Prior teaching, tutoring, or training experience, especially with high school, undergraduate, or early-college students.
Exposure to educational technology platforms or curriculum design.
Strong storytelling, communication, and motivational skills.
Patience, empathy, and ability to engage with learners of diverse backgrounds.
A student-first approach to teaching and mentoring.
Creativity in delivering content.
Cultural awareness and the ability to connect with young learners.
A collaborative and team-oriented mindset.
Experience in youth education programs or NGOs.
Content creation (videos, quizzes, assessments) for online courses.
Public speaking or workshop delivery credentials.
Benefits
Flexible working hours
Decent remuneration
Certificate of appreciation and mentorship recognition
Opportunity to contribute to shaping the next generation of marketers and analysts
Collaborative and supportive academic culture
Requirements
Looking for a Marketing Analytics Expert with a passion for teaching young students. The ideal candidate should hold a Master’s degree in Marketing, Business Analytics, Data Science, or a related field (PhD preferred for academic roles). Expertise in tools like Google Analytics, Tableau, Power BI, and proficiency in SQL, Python/R, and Excel are highly valued.