28,320 Marketing Automation jobs in India
Marketing Automation Specialist
Mumbai, Maharashtra
Veralto
Posted today
Job Viewed
Job Description
At **Hach** , we ensure water quality for people around the world, and every associate plays a vital role in that mission. Our founding vision is to make water analysis better-faster, simpler, greener and more informative. We accomplish this through teamwork, customer partnerships, passionate experts, and reliable, easy-to-use solutions.
As part of our team, you'll make an immediate, measurable impact on a global scale by enabling the world's everyday water needs. You'll also belong to a respectful and collaborative community that fosters career growth and professional development. You'll be supported by resources that make a positive difference in your life because, at Hach, we value your authenticity and want your talents to shine.
Motivated by the highest possible stakes of climate change and global health, we're working together within a rapidly digitizing industry to find innovative technologies that guarantee the safety of our water and our environment.
Hach is proud to be a Veralto Water Quality company. Imagine a world where everyone has access to clean water, safe food and medicine, and trusted essential goods. That is the tomorrow Veralto is creating today. Veralto is a global leader in essential technology solutions with annual revenue of nearly $5 billion and a proven track record of solving some of the most complex challenges we face as a society.
For additional information:
+ Veralto's Sustainability report ( About Hach ( Careers at Hach
**Position Summary:**
In essence, we are looking for a Marketing Automation Specialist who is a tech-savvy marketer who leverages automation to improve marketing efficiency, personalize customer experiences, and drive business growth.
As a Marketing Automation Specialist, you will be responsible for executing and optimizing marketing campaigns using Adobe Marketo Engage (Previously known as Marketo). You will be responsible for building and managing email campaigns, landing pages, forms and workflows that drive engagement. You will collaborate closely with global and regional marketing teams to deliver high-impact campaigns and ensure seamless customer experiences to help resolve technical issues. This role will also require an understanding of designing HTML/CSS to enable customization of email and landing page assets.
**Key responsibilities:**
+ Design, build, and deploy email campaigns, landing pages, and forms using Marketo, supporting both single-language and globally translated initiatives.
+ Create and execute email campaigns based on directions from the Global and Regional Marketing team.
+ Interpret performance of emails and other Marketo tactics to identify areas for improvement and optimization.
+ Deep understanding of different types of email campaigns - Trigger/Nurture/Engagement programs
+ Build and optimize scalable engagement programs and automation workflows that drive lead nurturing, customer retention, and campaign efficiency.
+ Engage and support design best practices for email and web page tactics including improvements.
+ Provide Tier 1 & Tier 2 troubleshooting support for Marketo using internal ticketing systems
+ Experience in managing tools integration will be a plus
+ Maintain and optimize marketing automation workflows, ensuring data integrity and alignment with CRM system.
+ Manage projects with a hands-on approach, effectively resolving priority conflicts and ensuring timely delivery.
+ Partner with design teams to ensure email and landing page assets follow brand guidelines and best practices.
+ Hands-on experience with designing email and landing page templates.
+ Support and execute existing daily management and process controls with Hach campaign teams including engagement in continuous improvement of activities and processes.
**Education, Background, and Skill Requirements**
+ Bachelor's degree in Marketing, Digital Communications, or related field.
+ 5+ years of hands-on experience in Marketing Automation, preferably with Marketo (Marketo Certified is a plus). Experience with Pardot, Eloqua, or Salesforce Marketing Cloud can be considered.
+ Experience with email marketing, lead nurturing, and campaign performance analysis.
+ Familiarity with CMS platforms such as AEM, Drupal, or WordPress.
+ Good knowledge of HTML/CSS for email and landing page customization.
+ 3+ year experience in customer service or Tier II support
+ 3+ year experience in project management
+ Good interpersonal and communication skills, both written and verbal.
+ Positive, open-minded, and proactive. Work well independently as well as in teams.
+ Able to establish and maintain strong working relationships with a wide range of internal customers and external vendors
+ Exceptional organizational and Project Management skills: ability to set priorities and adapt as priorities shift, balancing multiple assignments.
+ Curious & self-motivated with the ability to learn a complex platform quickly
+ Experience working with Global Stakeholders is a plus
At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
**Unsolicited Assistance**
We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies ( , in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.
Veralto and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
As part of our team, you'll make an immediate, measurable impact on a global scale by enabling the world's everyday water needs. You'll also belong to a respectful and collaborative community that fosters career growth and professional development. You'll be supported by resources that make a positive difference in your life because, at Hach, we value your authenticity and want your talents to shine.
Motivated by the highest possible stakes of climate change and global health, we're working together within a rapidly digitizing industry to find innovative technologies that guarantee the safety of our water and our environment.
Hach is proud to be a Veralto Water Quality company. Imagine a world where everyone has access to clean water, safe food and medicine, and trusted essential goods. That is the tomorrow Veralto is creating today. Veralto is a global leader in essential technology solutions with annual revenue of nearly $5 billion and a proven track record of solving some of the most complex challenges we face as a society.
For additional information:
+ Veralto's Sustainability report ( About Hach ( Careers at Hach
**Position Summary:**
In essence, we are looking for a Marketing Automation Specialist who is a tech-savvy marketer who leverages automation to improve marketing efficiency, personalize customer experiences, and drive business growth.
As a Marketing Automation Specialist, you will be responsible for executing and optimizing marketing campaigns using Adobe Marketo Engage (Previously known as Marketo). You will be responsible for building and managing email campaigns, landing pages, forms and workflows that drive engagement. You will collaborate closely with global and regional marketing teams to deliver high-impact campaigns and ensure seamless customer experiences to help resolve technical issues. This role will also require an understanding of designing HTML/CSS to enable customization of email and landing page assets.
**Key responsibilities:**
+ Design, build, and deploy email campaigns, landing pages, and forms using Marketo, supporting both single-language and globally translated initiatives.
+ Create and execute email campaigns based on directions from the Global and Regional Marketing team.
+ Interpret performance of emails and other Marketo tactics to identify areas for improvement and optimization.
+ Deep understanding of different types of email campaigns - Trigger/Nurture/Engagement programs
+ Build and optimize scalable engagement programs and automation workflows that drive lead nurturing, customer retention, and campaign efficiency.
+ Engage and support design best practices for email and web page tactics including improvements.
+ Provide Tier 1 & Tier 2 troubleshooting support for Marketo using internal ticketing systems
+ Experience in managing tools integration will be a plus
+ Maintain and optimize marketing automation workflows, ensuring data integrity and alignment with CRM system.
+ Manage projects with a hands-on approach, effectively resolving priority conflicts and ensuring timely delivery.
+ Partner with design teams to ensure email and landing page assets follow brand guidelines and best practices.
+ Hands-on experience with designing email and landing page templates.
+ Support and execute existing daily management and process controls with Hach campaign teams including engagement in continuous improvement of activities and processes.
**Education, Background, and Skill Requirements**
+ Bachelor's degree in Marketing, Digital Communications, or related field.
+ 5+ years of hands-on experience in Marketing Automation, preferably with Marketo (Marketo Certified is a plus). Experience with Pardot, Eloqua, or Salesforce Marketing Cloud can be considered.
+ Experience with email marketing, lead nurturing, and campaign performance analysis.
+ Familiarity with CMS platforms such as AEM, Drupal, or WordPress.
+ Good knowledge of HTML/CSS for email and landing page customization.
+ 3+ year experience in customer service or Tier II support
+ 3+ year experience in project management
+ Good interpersonal and communication skills, both written and verbal.
+ Positive, open-minded, and proactive. Work well independently as well as in teams.
+ Able to establish and maintain strong working relationships with a wide range of internal customers and external vendors
+ Exceptional organizational and Project Management skills: ability to set priorities and adapt as priorities shift, balancing multiple assignments.
+ Curious & self-motivated with the ability to learn a complex platform quickly
+ Experience working with Global Stakeholders is a plus
At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
**Unsolicited Assistance**
We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies ( , in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.
Veralto and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
This advertiser has chosen not to accept applicants from your region.
0
Marketing Automation Specialist
Bangalore, Karnataka
Veralto
Posted today
Job Viewed
Job Description
Imagine yourself. + Growing your expertise and expanding your skillset with every project. + Owning your ambition and fueling your career growth. + Collaborating with a bright, diverse, global team. + Joining a colorful company with a proven track record of success and an exciting future ahead. It's all possible with a role at X-Rite, the global leaders in color science and technology. X-Rite, a Veralto ( company, provides complete end-to-end color management solutions for clients in every industry where color matters. At X-Rite Pantone, you'll deftly blend the art and science of color to help customers inspire, select, measure, formulate, communicate and match color so that users get color right the first time, every time. And along the way, you'll build a vibrant career through rich skill-building opportunities, on-the-job learning, and coaching and training that supports your continued development and growth. **WHO WE ARE:** Headquartered in Grand Rapids, Michigan, X-Rite is a global company with locations around the world. Experts in blending the art and science of color, we focus on providing complete end-to-end color management solutions for our clients in every industry where color matters. We are currently hiring a **Marketing Automation Specialist** to be based in **India.** **Within this role you will** Develop and administer lead nurturing process within marketing automation tool Pardot. In coordination with Global Marketing team and country leads, devises ongoing campaigns for prospect with highly targeted messaging. The Marketing Automation specialist leads X-Rite's efforts to build awareness, thought leadership and lead generation through E-Mail campaigns and online nurturing. Preference to Pardot experience will be considered on priority. Working with Global Marketing Managers, the marketing automation specialist will design, execute and analyze e-mail marketing campaigns based on provided content. This will include creating landing pages for each campaign. Campaigns will target all aspects of our business - equipment and software sales, training, parts and service. Execution of these email campaigns will require close collaboration with global marketing leaders including proper list suppression to target appropriate customers and non-customers. The position will also be responsible for developing nurturing campaigns for non-sales ready contacts. These nurturing campaigns will leverage online activity to target visitors with relevant content to establish an ongoing conversation with the prospect ultimately leading to a qualified lead. The ideal candidate is analytical, energetic and has experience working with e-mail marketing, database management and has a basic knowledge of PPC (pay per click), SEO (search engine optimization) and landing page design and SMO (Social Media Marketing). **Key Responsibilities** + Creates e-mail campaigns in marketing automation tool **Pardot** at direction of Global Marketing Team and Regional Marketing Manager. + Creates landing pages within marketing automation tool in support of e-mail campaigns. + Develops and administers lead nurturing process within marketing automation tool Pardot. In coordination with Global Marketing team and country leads, devises ongoing campaigns for prospect with highly targeted messaging. + Organize and consolidate country contact lists in marketing database, including ongoing database expansion and hygiene **Relationships** + Reports to: Global Marketing Automation & Design Manager + Key Relationships: + Manager of Marketing Automation, X-Rite + Director of Global Marketing Communications + Manager of Digital Marketing + Regional Marketing Managers + Global Marketing Manager + Regional Marketing Manager + IT Web Support team + Salesforce Administrators + Country Telemarketing Leaders **Requirements for the Position** + Education - 4 year college degree preferred. + Work experience: + 1+ years marketing experience in a for-profit (preferably B2B) organization + 1+ years' experience managing Pardot e-mail marketing campaign including development of email and tracking and analysis of results will be a plus + 1+ years' experience developing and optimizing landing pages for email will be a plus + Knowledge of PPC and SEO will be a plus. + Experience with web content management systems will be a plus + Experience with Salesforce + Experience with Customer Relationship Management systems - mostly about customer and prospect database development & management and lead generation + Proven track record of growing leads and sales through online marketing + Experience working in a matrixed team organization **Skills required:** + Knowledge of HTML + Excellent leadership and project management skills + Demonstrate commercial acumen + Proficiency in Excel + Fluency in English - spoken and written + Level of travel required: Minimal (<10%). X-Rite is proud to part of the Product Quality & Innovation segment of Veralto (NYSE: VLTO), a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto's vibrant global network of 16,000 associates, you join a unique culture and work environment _where purpose meets possibility_ : where the work you do has an everyday impact on the resources and essentials we all rely on, and where you'll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career. Together, we're Safeguarding the World's Most Vital Resources-and building rewarding careers along the way. At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes. **Unsolicited Assistance** We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies ( , in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral. Veralto and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
This advertiser has chosen not to accept applicants from your region.
1
Marketing Automation Specialist
New Delhi, Delhi
Panacea Biotec
Posted 9 days ago
Job Viewed
Job Description
Position Overview
The Marketing Automation Executive/Associate will support the execution and optimization of automated campaigns across multiple digital channels. Working closely with the Content Amplification and Sales teams , this role will focus on setting up workflows, testing communication, monitoring performance, and ensuring campaigns run smoothly. Preference will be given to candidates with hands-on CleverTap, Meta experience
Key Responsibilities
Campaign Execution & Support
- Assist in creating and launching automation workflows (email, SMS, WhatsApp)
- Manage day-to-day execution of triggered journeys such as welcome series, cart abandonment, reorder nudges, subscription renewals, and loyalty campaigns .
- Ensure campaign assets (copy, creatives, CTAs) are uploaded accurately and on schedule.
Data & Segmentation
- Support segmentation of customer databases within CleverTap for personalized targeting.
- Regularly update and maintain customer lists, ensuring accuracy and hygiene.
- Monitor real-time campaign performance dashboards and flag anomalies.
Testing & Optimization
- Conduct A/B testing on subject lines, creatives, CTAs, and timing.
- Track open rates, CTRs, conversions, and retention metrics; share insights with the Manager.
- Suggest small optimizations to improve campaign effectiveness.
Cross-Team Collaboration
- Work with Brand Managers to ensure campaign content reflects the brand’s voice and guidelines.
- Coordinate with Content Amplification, Sales and Customer Service teams to align retention and reactivation campaigns with promotions and product availability.
Tools & Reporting
- Operate CleverTap, Meta, Instagram, Google Ads, etc. for campaign setup, journey building, and reporting.
- Prepare weekly and monthly reports summarizing campaign outcomes.
- Support integration checks between CleverTap and CRM/eCommerce systems.
Skills & Qualifications
- Bachelor’s degree in Marketing, Business, or related field.
- 1–2 years of experience in marketing automation, CRM, or digital marketing .
- Hands-on experience with CleverTap (preferred).
- Basic knowledge of segmentation, personalization, and campaign workflows.
- Strong attention to detail, accuracy, and organizational skills.
Eagerness to learn and grow into a managerial automation role over time.
This advertiser has chosen not to accept applicants from your region.
2
Marketing Automation Specialist
New Delhi, Delhi
Panacea Biotec
Posted 5 days ago
Job Viewed
Job Description
Position Overview
The Marketing Automation Executive/Associate will support the execution and optimization of automated campaigns across multiple digital channels. Working closely with the Content Amplification and Sales teams , this role will focus on setting up workflows, testing communication, monitoring performance, and ensuring campaigns run smoothly. Preference will be given to candidates with hands-on CleverTap, Meta experience
Key Responsibilities
Campaign Execution & Support
Assist in creating and launching automation workflows (email, SMS, WhatsApp)
Manage day-to-day execution of triggered journeys such as welcome series, cart abandonment, reorder nudges, subscription renewals, and loyalty campaigns .
Ensure campaign assets (copy, creatives, CTAs) are uploaded accurately and on schedule.
Data & Segmentation
Support segmentation of customer databases within CleverTap for personalized targeting.
Regularly update and maintain customer lists, ensuring accuracy and hygiene.
Monitor real-time campaign performance dashboards and flag anomalies.
Testing & Optimization
Conduct A/B testing on subject lines, creatives, CTAs, and timing.
Track open rates, CTRs, conversions, and retention metrics; share insights with the Manager.
Suggest small optimizations to improve campaign effectiveness.
Cross-Team Collaboration
Work with Brand Managers to ensure campaign content reflects the brand’s voice and guidelines.
Coordinate with Content Amplification, Sales and Customer Service teams to align retention and reactivation campaigns with promotions and product availability.
Tools & Reporting
Operate CleverTap, Meta, Instagram, Google Ads, etc. for campaign setup, journey building, and reporting.
Prepare weekly and monthly reports summarizing campaign outcomes.
Support integration checks between CleverTap and CRM/eCommerce systems.
Skills & Qualifications
Bachelor’s degree in Marketing, Business, or related field.
1–2 years of experience in marketing automation, CRM, or digital marketing .
Hands-on experience with CleverTap (preferred).
Basic knowledge of segmentation, personalization, and campaign workflows.
Strong attention to detail, accuracy, and organizational skills.
Eagerness to learn and grow into a managerial automation role over time.
The Marketing Automation Executive/Associate will support the execution and optimization of automated campaigns across multiple digital channels. Working closely with the Content Amplification and Sales teams , this role will focus on setting up workflows, testing communication, monitoring performance, and ensuring campaigns run smoothly. Preference will be given to candidates with hands-on CleverTap, Meta experience
Key Responsibilities
Campaign Execution & Support
Assist in creating and launching automation workflows (email, SMS, WhatsApp)
Manage day-to-day execution of triggered journeys such as welcome series, cart abandonment, reorder nudges, subscription renewals, and loyalty campaigns .
Ensure campaign assets (copy, creatives, CTAs) are uploaded accurately and on schedule.
Data & Segmentation
Support segmentation of customer databases within CleverTap for personalized targeting.
Regularly update and maintain customer lists, ensuring accuracy and hygiene.
Monitor real-time campaign performance dashboards and flag anomalies.
Testing & Optimization
Conduct A/B testing on subject lines, creatives, CTAs, and timing.
Track open rates, CTRs, conversions, and retention metrics; share insights with the Manager.
Suggest small optimizations to improve campaign effectiveness.
Cross-Team Collaboration
Work with Brand Managers to ensure campaign content reflects the brand’s voice and guidelines.
Coordinate with Content Amplification, Sales and Customer Service teams to align retention and reactivation campaigns with promotions and product availability.
Tools & Reporting
Operate CleverTap, Meta, Instagram, Google Ads, etc. for campaign setup, journey building, and reporting.
Prepare weekly and monthly reports summarizing campaign outcomes.
Support integration checks between CleverTap and CRM/eCommerce systems.
Skills & Qualifications
Bachelor’s degree in Marketing, Business, or related field.
1–2 years of experience in marketing automation, CRM, or digital marketing .
Hands-on experience with CleverTap (preferred).
Basic knowledge of segmentation, personalization, and campaign workflows.
Strong attention to detail, accuracy, and organizational skills.
Eagerness to learn and grow into a managerial automation role over time.
This advertiser has chosen not to accept applicants from your region.
3
Marketing Automation Specialist
New Delhi, Delhi
Panacea Biotec
Posted today
Job Viewed
Job Description
Position Overview
The Marketing Automation Executive/Associate will support the execution and optimization of automated campaigns across multiple digital channels. Working closely with the Content Amplification and Sales teams , this role will focus on setting up workflows, testing communication, monitoring performance, and ensuring campaigns run smoothly. Preference will be given to candidates with hands-on CleverTap, Meta experience
Key Responsibilities
Campaign Execution & Support
- Assist in creating and launching automation workflows (email, SMS, WhatsApp)
- Manage day-to-day execution of triggered journeys such as welcome series, cart abandonment, reorder nudges, subscription renewals, and loyalty campaigns .
- Ensure campaign assets (copy, creatives, CTAs) are uploaded accurately and on schedule.
Data & Segmentation
- Support segmentation of customer databases within CleverTap for personalized targeting.
- Regularly update and maintain customer lists, ensuring accuracy and hygiene.
- Monitor real-time campaign performance dashboards and flag anomalies.
Testing & Optimization
- Conduct A/B testing on subject lines, creatives, CTAs, and timing.
- Track open rates, CTRs, conversions, and retention metrics;
share insights with theManager. - Suggest small optimizations to improve campaign effectiveness.
Cross-Team Collaboration
- Work with Brand Managers to ensure campaign content reflects the brand’s voice and guidelines.
- Coordinate with Content Amplification, Sales and Customer Service teams to align retention and reactivation campaigns with promotions and product availability.
Tools & Reporting
- Operate CleverTap, Meta, Instagram, Google Ads, etc. for campaign setup, journey building, and reporting.
- Prepare weekly and monthly reports summarizing campaign outcomes.
- Support integration checks between CleverTap and CRM/eCommerce systems.
Skills & Qualifications
- Bachelor’s degree in Marketing, Business, or related field.
- 1–2 years of experience in marketing automation, CRM, or digital marketing .
- Hands-on experience with CleverTap (preferred).
- Basic knowledge of segmentation, personalization, and campaign workflows.
- Strong attention to detail, accuracy, and organizational skills.
Eagerness to learn and grow into a managerial automation role over time.
This advertiser has chosen not to accept applicants from your region.
4
Marketing Automation Specialist
Faridabad, Haryana
Panacea Biotec
Posted today
Job Viewed
Job Description
Position Overview
The Marketing Automation Executive/Associate will support the execution and optimization of automated campaigns across multiple digital channels. Working closely with the Content Amplification and Sales teams , this role will focus on setting up workflows, testing communication, monitoring performance, and ensuring campaigns run smoothly. Preference will be given to candidates with hands-on CleverTap, Meta experience
Key Responsibilities
Campaign Execution & Support
- Assist in creating and launching automation workflows (email, SMS, WhatsApp)
- Manage day-to-day execution of triggered journeys such as welcome series, cart abandonment, reorder nudges, subscription renewals, and loyalty campaigns .
- Ensure campaign assets (copy, creatives, CTAs) are uploaded accurately and on schedule.
Data & Segmentation
- Support segmentation of customer databases within CleverTap for personalized targeting.
- Regularly update and maintain customer lists, ensuring accuracy and hygiene.
- Monitor real-time campaign performance dashboards and flag anomalies.
Testing & Optimization
- Conduct A/B testing on subject lines, creatives, CTAs, and timing.
- Track open rates, CTRs, conversions, and retention metrics;
share insights with theManager. - Suggest small optimizations to improve campaign effectiveness.
Cross-Team Collaboration
- Work with Brand Managers to ensure campaign content reflects the brand’s voice and guidelines.
- Coordinate with Content Amplification, Sales and Customer Service teams to align retention and reactivation campaigns with promotions and product availability.
Tools & Reporting
- Operate CleverTap, Meta, Instagram, Google Ads, etc. for campaign setup, journey building, and reporting.
- Prepare weekly and monthly reports summarizing campaign outcomes.
- Support integration checks between CleverTap and CRM/eCommerce systems.
Skills & Qualifications
- Bachelor’s degree in Marketing, Business, or related field.
- 1–2 years of experience in marketing automation, CRM, or digital marketing .
- Hands-on experience with CleverTap (preferred).
- Basic knowledge of segmentation, personalization, and campaign workflows.
- Strong attention to detail, accuracy, and organizational skills.
Eagerness to learn and grow into a managerial automation role over time.
This advertiser has chosen not to accept applicants from your region.
5
Marketing Automation Specialist
Ghaziabad, Uttar Pradesh
Panacea Biotec
Posted today
Job Viewed
Job Description
Position Overview
The Marketing Automation Executive/Associate will support the execution and optimization of automated campaigns across multiple digital channels. Working closely with the Content Amplification and Sales teams , this role will focus on setting up workflows, testing communication, monitoring performance, and ensuring campaigns run smoothly. Preference will be given to candidates with hands-on CleverTap, Meta experience
Key Responsibilities
Campaign Execution & Support
- Assist in creating and launching automation workflows (email, SMS, WhatsApp)
- Manage day-to-day execution of triggered journeys such as welcome series, cart abandonment, reorder nudges, subscription renewals, and loyalty campaigns .
- Ensure campaign assets (copy, creatives, CTAs) are uploaded accurately and on schedule.
Data & Segmentation
- Support segmentation of customer databases within CleverTap for personalized targeting.
- Regularly update and maintain customer lists, ensuring accuracy and hygiene.
- Monitor real-time campaign performance dashboards and flag anomalies.
Testing & Optimization
- Conduct A/B testing on subject lines, creatives, CTAs, and timing.
- Track open rates, CTRs, conversions, and retention metrics;
share insights with theManager. - Suggest small optimizations to improve campaign effectiveness.
Cross-Team Collaboration
- Work with Brand Managers to ensure campaign content reflects the brand’s voice and guidelines.
- Coordinate with Content Amplification, Sales and Customer Service teams to align retention and reactivation campaigns with promotions and product availability.
Tools & Reporting
- Operate CleverTap, Meta, Instagram, Google Ads, etc. for campaign setup, journey building, and reporting.
- Prepare weekly and monthly reports summarizing campaign outcomes.
- Support integration checks between CleverTap and CRM/eCommerce systems.
Skills & Qualifications
- Bachelor’s degree in Marketing, Business, or related field.
- 1–2 years of experience in marketing automation, CRM, or digital marketing .
- Hands-on experience with CleverTap (preferred).
- Basic knowledge of segmentation, personalization, and campaign workflows.
- Strong attention to detail, accuracy, and organizational skills.
Eagerness to learn and grow into a managerial automation role over time.
This advertiser has chosen not to accept applicants from your region.
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6
Marketing Automation Specialist
Bharat Bijlee Ltd
Posted today
Job Viewed
Job Description
Purpose
To handle digital marketing activities for the Drives & Automation Division for enhancing brand image, visibility reach and to generate leads for business growth by coordination with sales team and vertical managers.
Lead Generation
- Generate Leads through various marketing channels (e.G. social media;
email marketing;
Concall. - Track Leads on Monthly basis for conversion rate.
- Ensure smooth transition of leads to the sales team.
- Handle and Track Enquiries generated through web portal and coordinate with sales team to close the TAT.
Customer Relationship Management.(CRM)
- Maintain and Update customer data in the CRM (SAP) System.
- Customer Segmentation vertical wise
Digital Marketing
- Make effective use of AI tools
- Run email/WhatsApp campaigns to existing customer /prospects by sharing Newsletter;
Product Catalogs;
Success Stories;
Introduction mailers;
Seminar/Exhibition E invites, Gratitude Mailers. - Maintain database of presentations/success stories.
- Track likes/shares/comments and followers growth on social media sites
- Create and manage high quality contents for various marketing channels (Blogs, Emails, Social media posts).
Brand Building
- Coordinate with vertical Managers & Corporate Communication team to organize webinars/ Exhibitions/Seminars.
- Support Vertical Managers in catalog / Flyer development
- Assist Vertical Managers for customer/consultant approvals
- Coordinate with Application Manager /Vertical managers /corporate communication team for Product Performance Videos and its launch on the social networking sites.
- Coordinate with Corporate Communication to create engaging posts on social media to increase brand visibility.
- Coordinate with corporate communication team for website updates.
- Monitor and analyses customer’s sentiment towards the brand through surveys/reviews /social media mentions.
Market Research
- Track Industry Trends and competitor websites /blogs /product updates /marketing strategies and align our marketing strategy accordingly.
- Track customer satisfaction scores / Levels post product installation services /breakdown calls/ product Training.
Provide feedback to management team on weekly basis
This advertiser has chosen not to accept applicants from your region.
7