17,093 Marketing Automation Specialist jobs in India

At Hach, we ensure water quality for people around the world, and every associate plays a vital role in that mission. Our founding vision is to make water analysis better—faster, simpler, greener and more informative. We accomplish this through teamwork, customer partnerships, passionate experts, and reliable, easy-to-use solutions.

As part of our team, you'll make an immediate, measurable impact on a global scale by enabling the world's everyday water needs. You'll also belong to a respectful and collaborative community that fosters career growth and professional development. You'll be supported by resources that make a positive difference in your life because, at Hach, we value your authenticity and want your talents to shine.

Motivated by the highest possible stakes of climate change and global health, we're working together within a rapidly digitizing industry to find innovative technologies that guarantee the safety of our water and our environment.

Hach is proud to be a Veralto Water Quality company. Imagine a world where everyone has access to clean water, safe food and medicine, and trusted essential goods. That is the tomorrow Veralto is creating today. Veralto is a global leader in essential technology solutions with annual revenue of nearly $5 billion and a proven track record of solving some of the most complex challenges we face as a society.

For additional information:

• Veralto's Sustainability report
• About Hach
• Careers at Hach

Position Summary:

In essence, we are looking for a Marketing Automation Specialist who is a tech-savvy marketer who leverages automation to improve marketing efficiency, personalize customer experiences, and drive business growth.

As a Marketing Automation Specialist, you will be responsible for executing and optimizing marketing campaigns using Adobe Marketo Engage (Previously known as Marketo). You will be responsible for building and managing email campaigns, landing pages, forms and workflows that drive engagement. You will collaborate closely with global and regional marketing teams to deliver high-impact campaigns and ensure seamless customer experiences to help resolve technical issues. This role will also require an understanding of designing HTML/CSS to enable customization of email and landing page assets.

Key responsibilities:

• Design, build, and deploy email campaigns, landing pages, and forms using Marketo, supporting both single-language and globally translated initiatives.
• Create and execute email campaigns based on directions from the Global and Regional Marketing team.
• Interpret performance of emails and other Marketo tactics to identify areas for improvement and optimization.
• Deep understanding of different types of email campaigns – Trigger/Nurture/Engagement programs
• Build and optimize scalable engagement programs and automation workflows that drive lead nurturing, customer retention, and campaign efficiency.
• Engage and support design best practices for email and web page tactics including improvements.
• Provide Tier 1 & Tier 2 troubleshooting support for Marketo using internal ticketing systems
• Experience in managing tools integration will be a plus
• Maintain and optimize marketing automation workflows, ensuring data integrity and alignment with CRM system.
• Manage projects with a hands-on approach, effectively resolving priority conflicts and ensuring timely delivery.
• Partner with design teams to ensure email and landing page assets follow brand guidelines and best practices.
• Hands-on experience with designing email and landing page templates.
• Support and execute existing daily management and process controls with Hach campaign teams including engagement in continuous improvement of activities and processes.

Education, Background, and Skill Requirements

• Bachelor's degree in Marketing, Digital Communications, or related field.
• 5+ years of hands-on experience in Marketing Automation, preferably with Marketo (Marketo Certified is a plus). Experience with Pardot, Eloqua, or Salesforce Marketing Cloud can be considered.
• Experience with email marketing, lead nurturing, and campaign performance analysis.
• Familiarity with CMS platforms such as AEM, Drupal, or WordPress.
• Good knowledge of HTML/CSS for email and landing page customization.
• 3+ year experience in customer service or Tier II support
• 3+ year experience in project management
• Good interpersonal and communication skills, both written and verbal.
• Positive, open-minded, and proactive. Work well independently as well as in teams.
• Able to establish and maintain strong working relationships with a wide range of internal customers and external vendors
• Exceptional organizational and Project Management skills: ability to set priorities and adapt as priorities shift, balancing multiple assignments.
• Curious & self-motivated with the ability to learn a complex platform quickly
• Experience working with Global Stakeholders is a plus

At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.

Role: Marketing Automation Specialist – Tru Performance

Location
: Pune (On-site)

Type
: Full-Time

Experience
: 3 – 6 Years

Timings
: 3:00 pm – 12:00 am

About Us

Tru Performance is a technology-driven company partnering with Fortune 500 enterprises, SMEs, and IT service providers to scale and optimize their businesses. Headquartered in Pune with offices across four continents, we provide an environment of continuous learning, challenging projects, and client-facing opportunities.

Role Overview

We are seeking a
Marketing Automation Specialist
with strong expertise in
Marketo and Salesforce CRM
. The ideal candidate will manage and optimize automation workflows, maintain database hygiene, and deliver data-driven insights to enhance marketing effectiveness. Proficiency in
Excel
and strong
communication skills
are key to success in this role.

Key Responsibilities

• Build and manage automated campaigns in
  Marketo
  integrated with
  Salesforce
  .
• Ensure
  database accuracy and hygiene
  through data cleaning and validation.
• Use
  Excel
  (pivot tables, VLOOKUP, reporting) for data management and analysis.
• Develop lead nurturing workflows, drip campaigns, and segmentation strategies.
• Generate campaign reports and provide actionable insights.
• Collaborate with sales and marketing teams to align automation with business goals.
• Run A/B tests and ensure compliance with data protection regulations.

Qualifications

• Bachelor's degree in marketing, Business, or related field.
• Proven experience in
  Marketo
  and
  Salesforce CRM
  .
• Strong skills in
  Excel
  for data management.
• Excellent verbal and written
  communication skills
  .
• Marketo certification is a plus.
• Basic knowledge of HTML/CSS for email customization preferred.

Job Title - Marketing Automation Specialist

Exp - 3-8 yrs

Location- Noida Sec 142

1. Marketing Automation Strategy

• Implement and optimize automation tools for email, WhatsApp, SMS, and CRM marketing.
• Develop strategic automation roadmaps aligned with campaign goals and customer lifecycle stages.

2. Lead Generation & Nurturing

• Design and deploy automated funnels to capture, segment, and nurture leads.
• Implement drip campaigns to move leads through the funnel toward conversion.

3. Campaign Management

• Plan, execute, and monitor automated marketing campaigns across email and WhatsApp.
• Ensure timely execution of promotional and lifecycle campaigns.

4. Customer Journey Optimization

• Map and automate customer journeys to enhance personalization and engagement.
• Use behavioral triggers and segmentation to tailor content.

5. Data & Performance Analytics

• Track and analyze performance metrics (e.g., open rates, CTR, conversions, bounce rates).
• Create monthly performance reports and derive actionable insights.

6. Integration & CRM Management

• Ensure smooth integration between marketing automation tools and CRM platforms (e.g., Zoho, HubSpot).
• Maintain accurate contact records and segmentations within CRM.

7. A/B Testing & Optimization

• Run A/B tests on subject lines, content, CTAs, and send times.
• Implement optimizations based on test results to improve ROI.

8. Cross-Team Collaboration

• Coordinate with content, design, tech, and sales teams to align messaging and ensure campaign success.
• Participate in regular strategy and performance review meetings.

9. Compliance & Deliverability

• Ensure all communications comply with GDPR, WhatsApp policies, and other data protection norms.
• Monitor email and WhatsApp deliverability metrics and take corrective actions as needed.

Office Location -
Mira Road, Thane.

Landmark -
5 to 10 mins walking distance from Mira Road East Railway Station.

Working time:
10.00 AM to 6.00 PM

Wording Days
:
6 Days Working (2nd & 4th Saturday Week Off)

Website:

Role Overview:

The
Marketing Automation Executive
will be responsible for executing, optimising, and analysing targeted Email and WhatsApp marketing campaigns. The role requires strong skills in audience segmentation, automation workflows, campaign performance analysis, and the ability to deliver personalised and engaging communication to drive customer engagement, retention, and conversion.

Key Responsibilities

1. Campaign Management

• Plan, create, and implement Email & WhatsApp campaigns in alignment with the marketing calendar.
• Collaborate with content, design, and sales teams to develop engaging campaign concepts.
• Monitor, test, and optimize for maximum reach, engagement, and conversion.

2. Segmentation & Targeting

• Perform audience segmentation and smart targeting for personalized campaigns.
• Manage and maintain segmented email lists and WhatsApp contact groups.
• Maintain data hygiene and ensure accurate CRM database updates.

3. Strategic Ownership

• Provide data-driven recommendations for new campaigns, creative angles, and audience targeting.
• Conduct competitor analysis and track industry trends to improve campaign effectiveness.
• Align campaigns with broader marketing goals and brand positioning.

4. Testing & Optimization

• Conduct A/B testing for subject lines, content, and send times.
• Track and analyze campaign performance via ESP analytics and Google Analytics.
• Optimize based on KPIs such as open rate, CTR, and conversions.

5. CRM & Integration Skills

• Integrate Email & WhatsApp marketing platforms with CRM tools like HubSpot, Zoho, or Salesforce.
• Implement and manage automation workflows using Mailchimp, Zapier, Pabbly, or similar tools.
• Utilize API and webhook integrations for lead management and reporting.

6. Compliance & Best Practices

• Ensure adherence to GDPR, TRAI guidelines, and WhatsApp Business policies.
• Manage opt-in/opt-out processes and maintain audience trust.

7. Preferred Industry Experience

• Experience in
  FMCG
  or
  D2C
  sectors preferred.
• Product based industry experience is must
• Understanding of audience cultural nuances for personalized engagement.

Qualifications & Skills

• Mandatory Bachelors Degree in Technology, Marketing, or related field.
• 3 to 5 years of experience in Email & WhatsApp marketing.
• Proficiency in ESPs like Mailchimp, HubSpot, Klaviyo, etc.
• Strong knowledge of automation tools (Zapier, Pabbly), API, and webhooks.
• Excellent copywriting skills for subject lines, CTAs, and short-form messaging.
• Analytical mindset with the ability to turn insights into action.

Greetings from TRooTech Business Solutions

Job Title – CRM Consultant

Experience Required – 3+ Years Experience

Job Location - Ahmedabad (Work from Office)

About Company:

We are the thought leaders in the IT industry, envisioning and crafting the best future for clients from across the world using our technological intellect. There stands only one motto--pick up on every opportunity to develop innovative applications for startups and enterprises to grow and advance in the digital space. If the challenge is digital transformation, the solution is TRooTech and nothing less.

Company Website: and

Key Responsibilities:

• Own and Manage HubSpot CRM: Act as the primary HubSpot administrator, managing user access, permissions, data integrity, and platform optimization.

• Setup & Onboarding: Handle user provisioning/deprovisioning, and ensure smooth onboarding with proper workflows and training support.

• Workflow & Automation Management: Build and refine complex workflows, sequences, and automation across Marketing, Sales, and Service Hubs to streamline lead management and customer engagement.

• CRM Optimization: Audit existing setups, identify gaps, and optimize performance, structure, reporting, and automation processes.

• Cross-functional Collaboration: Work closely with internal teams (Marketing, Sales, Support, and Product) to gather requirements and develop solutions aligned with business goals.

• Dashboards & Reporting: Create custom dashboards and reports to track campaign performance, sales pipelines, and service metrics.

• Integration & API Management: Manage and optimize integrations with third-party tools like Talkdesk, Slack, databases, or analytics platforms.

• Process Documentation: Maintain clear and up-to-date documentation for workflows, configurations, and processes.

• Training & Support: Provide training to internal users and support adoption of best practices across the organization.

• Data Management: Ensure data hygiene, segmentation accuracy, and alignment with reporting needs.

• Stay Current: Monitor and implement HubSpot updates, beta features, and ecosystem improvements.

Requirements

• 3 to 5 years of hands-on experience managing and administering HubSpot CRM.

• Deep expertise across HubSpot Marketing Hub, Sales Hub, Operation Hub and Service Hub.

• Strong experience in workflow automation, lead scoring, pipeline management, and customer journey optimization.

• Familiarity with third-party integrations, APIs, and data flows.

• Excellent understanding of data segmentation, lifecycle stages, and CRM performance tracking.

• Proven ability to work independently and take ownership of HubSpot as a core platform.

• Strong communication skills to convert business requirements into CRM functionality.

• Experience with SQL, webhooks, or custom-coded workflows (preferred).

• HubSpot certifications (Marketing, Sales, Service Hub) are a strong plus.

Preferred Skills (Bonus)

• Experience working in a digital agency or SaaS environment.

• Understanding of customer journey mapping and growth funnel optimization.

Job Types: Full-time, Permanent

Pay: ₹427, ₹1,439,560.58 per year

Work Location: In person

Job Description
Marketing Automation Specialist
Black Box, a comprehensive IT product and service solutions provider, is seeking an experienced Marketing Automation Specialist. This position on the Marketing Operations team will report to the Manager of Global Marketing Operations & Analytics. The location of this position is the Black Box office in Mumbai, India.

The marketing automation platform plays a pivotal role in our Marketing and Sales activities. Pardot is used throughout the customer journey to attract, engage and nurture prospects. As a Marketing Automation Specialist, you will contribute to the growth of our organization by building, optimizing, and managing marketing automation workflows that attract new qualified leads from various sources to Black Box.

Responsibilities

• Build and deploy demand generation programs/campaigns in Pardot with input from various stakeholders across the organization.
• Create emails, landing pages, forms, and reports. Manage A/B tests, and continuously optimize campaigns to improve performance.
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
• Manage and implement content translation and localisation for different regions.
• Creating template based & customised emailers in HTML & CSS on Pardot.
• Advance lead scoring and support asset tracking.
• Provide first-line support to international team members on the functionality of the marketing automation platform.
• Support the Marketing Operations Manager in data management initiatives, including the improvement of data integrity; segmentation and analysis; defragramentation, list management; testing; deployment; Integration and lead processes connected to Salesforce.
• Partner with our Salesforce admin to ensure proper Pardot-to-Salesforce data flow.
• Perform day-to-day system maintenance, driving improvements, and employing best practices.

Qualifications

• At least 3+ years of experience using a marketing automation tool.
• Proficiency in Pardot, HubSpot, Marketo, or experience in working on email marketing campaigns, lead generation, landing pages, forms, and nurturing.
• Proficiency in HTML & CSS is required, understanding of email-campaign best practices, as well as expertise with email fundamentals including reputation, spam, security & deliverability.
• Working knowledge of testing to check HTML for browser, device compatibility issues, email providers etc.
• Certification in marketing automation tools will be added advantage
• Basic Adobe Photoshop skills are required.
• Strong attention to detail.
• Ability to multi-task and meet deadlines.
• Excellent communication and interpersonal skills.
• Ability to work in multi-disciplinary and international teams.
• Fluent in English at the business level (written and verbal). Any additional language skills are welcomed in our international environment.

Black Box is an equal opportunity employer. Black Box does not discriminate against individuals on the basis of race, color, marital status, sex, sexual orientation, religion, national origin, age, disability, veteran status, genetic information, or any other protected status, and endorses those policies and practices which seek to recruit, hire, train and promote the most qualified persons into available jobs.

Location

Sector 19, Gurugram

Salary

3LPA - 4LPA

Tools

HubSpot (Required)

Salesforce Marketing Cloud (Desirable)

Dynamics Real-time (Desirable)

Eloqua (Desirable)

Zapier
(Required)

Zoho (Required)

MailChimp (Required)

PowerAutomate (Required)

Company Description

Tussle Digital is a leading digital marketing agency based in Sydney, Australia, specializing in Web, Online Marketing, Digital Marketing, and E-Commerce Solutions. We provide a wide range of services from web design and content creation to graphics, maintaining transparency, persistence, mutual trust, and integrity with our clients and partners. Our experts also manage Google Ads, Bing Ads, and Social Media Marketing, and handle eCommerce platforms such as Shopify, Magento, and WooCommerce.

Role Description

This is a full-time on-site role for a Marketing Automation Specialist, located in Gurugram. The Marketing Automation Specialist will be responsible for developing, implementing, and managing marketing automation campaigns, analyzing marketing metrics, and generating leads. Day-to-day tasks include setting up and optimizing automation workflows, monitoring campaign performance, and conducting web analytics to enhance marketing strategies. The specialist will collaborate with various teams to support marketing objectives and drive business growth.

Qualifications

• Proficiency in Marketing Automation and Marketing Analytics
• Experience in Lead Generation and Marketing techniques
• Skilled in Web Analytics tools
• Strong analytical and problem-solving abilities
• Excellent verbal and written communication skills
• Ability to work on-site in Gurugram
• Bachelor's degree in Marketing, Business, or related field
• Experience with CRM platforms and eCommerce systems is a plus

Join the ResMed Sleep and Respiratory Care Team today

ResMed is a global leader in connected devices and digital health. We help millions of people sleep, breathe and live better lives. Are you ready to help fuel our growth? As ResMed continues to evolve with the future of healthcare, our customer-centric organization focuses on cloud-connected devices and digital health technologies that are designed to help treat and manage sleep apnea, COPD, and other chronic respiratory diseases that, together, affect over one billion people worldwide.

If you share a passion for transforming care, keeping people healthy and out of the hospital, and lowering healthcare costs, ResMed invites you to apply to an applicable role ( e.g. marketing, sales or product development) within the diverse and talented Sleep and Respiratory Care team.

Let' s talk about the team

You'll be part of a global Lifecycle Marketing team that designs and delivers multi-channel customer journeys across both B2C and B2B audiences. The team blends centralized strategy with regional execution and works closely with Marketing Automation, as well as product, analytics, audience, and creative team s, and other partners as needed. We focus on using data, automation, and customer insight to support key business goals, from driving engagement to deepening customer relationships. You'll collaborate with experienced marketers in a performance-driven environment that values quality, consistency, and continuous improvement.

Let's talk about the role

As part of our extended Lifecycle Marketing team, you will support campaign execution, reporting, documentation, and deliverability monitoring across markets. In select regions, you will also be responsible for activating localized lifecycle campaigns, ensuring accurate and timely deployment. You will work closely with team members to streamline operations, maintain high quality standards, and accelerate time-to-market.

Key Responsibilities

• Email Build & Campaign Production

• Build and update email campaigns using modular templates within platforms like Salesforce Marketing Cloud (Content Builder, Journey Builder, or Email Studio).

• Apply localization variants and personalization logic based on region-specific requirements and briefs.

• Conduct QA checks including link validation, rendering (desktop/mobile/dark mode), and dynamic content behavior.

• Localized Campaign Activation

• Launch email or multi-channel campaigns in designated markets (under global strategy), following approved audience definitions and deployment timing.

• Execute campaigns using predefined journeys, automations, or send schedules within SFMC or comparable platforms.

• Coordinate with local/regional stakeholders and Specialists to validate content and deployment readiness.

• Log campaign activity and outcomes in shared documentation tools (e.g., Jira, Asana, or custom logs).

• Requirements & Documentation Support

• Translate marketing briefs into structured technical requirements for journey builds, creative production, or data team handoffs.

• Maintain accurate and version-controlled campaign documentation (audience specs, channel mix, entry/exit logic, test plans).

• Support intake management by organizing, clarifying, and preparing requests for team review.

• Deliverability & Campaign Health Monitoring

• Monitor deliverability and inbox placement trends using platform data and third-party tools.

• Track IP/domain health indicators and escalate emerging risks (e.g., rising bounce rates, blocklist events) to lifecycle and platform teams.

• Contribute to monthly deliverability summaries and compliance tracking.

• Reporting & Insights Support

• Build and maintain campaign dashboards and performance reports using Tableau, SFMC Reports, and Excel templates.

• Aggregate test results and performance metrics across lifecycle programs.

• Assist Lifecycle Specialists by preparing performance summaries and highlighting variances or trends.

Let's talk about you

• 2+ years of experience in lifecycle marketing, marketing automation, or CRM campaign production.

• Hands-on skills in Salesforce Marketing Cloud, Tableau, Excel, and QA platforms like Litmus or Email on Acid.

• Strong attention to detail with the ability to independently build, QA, and deploy campaigns.

• Experience translating briefs into structured requirements and managing campaign documentation.

• C omfortable working across time zones, supporting market-specific campaign variations, and following structured hand-off and escalation processes .

Joining us is more than saying "yes" to making the world a healthier place. It's discovering a career that's challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now

Joining us is more than saying "yes" to making the world a healthier place. It's discovering a career that's challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now