11,992 Marketing Automation Manager jobs in India

Company Description

SteelBazaar is India's first AI-powered full-stack B2B digital marketplace transforming the fragmented steel industry and extended supply chains. Our comprehensive ecosystem integrates the entire steel value chains under one digital roof. With an extensive product range of over 15,000 Steel SKUs, and 100+ customization and manufacturing services, we enable significant cost savings, faster procurement cycles, and expanded market reach for buyers and sellers. Our platform simplifies complex procurement processes and fundamentally transforms how steel is bought, sold, and utilized across India's industrial landscape.

Role Description

This is a full-time, on-site role for a Marketing Automation Manager located in Noida. The Marketing Automation Manager will be responsible for overseeing marketing operations, implementing marketing automation processes, and managing campaign strategies. Day-to-day tasks include analyzing marketing analytics, generating leads, and ensuring the efficient execution of marketing campaigns to enhance customer engagement and drive business growth.

Key Responsibilities

• Marketing Automation Strategy
  : Define and implement the short- and long-term vision for marketing automation across all customer lifecycle stages.
• Stakeholder Collaboration
  : Partner with cross-functional teams to identify opportunities for automation to reduce costs, increase leads, and streamline operations.
• MarTech Ownership
  : Manage the full marketing tech stack (e., HubSpot, Salesforce, GA4, etc.) ensuring optimal performance and troubleshooting when necessary.
• Data Integrity & Compliance
  : Maintain clean, compliant, and actionable marketing data in alignment with GDPR, PECR, and company privacy policies.
• Journey Optimization
  : Use data and customer insights to analyze, test, and improve acquisition and retention strategies.
• Team Enablement
  : Build governance frameworks and deliver training to help marketing teams run effective, compliant, and conversion-focused email and digital campaigns.

What We're Looking For

• Proven experience in
  marketing automation
  or
  digital marketing
  , ideally in a high-growth
  B2B technology
  environment.
• Hands-on expertise with marketing automation platforms like
  HubSpot
  , or similar.
• Experience with
  web tracking and analytics tools
  (e.g., Google Analytics, Mixpanel, Snowflake).
• Strong ability to translate
  complex data
  into clear, actionable insights for various stakeholders.
• A
  strategic thinker
  who can balance daily execution with long-term growth planning.
• Thrives in fast-paced, evolving environments and adapts quickly to change.
• Excellent communication
  , project management, and stakeholder engagement skills.
• In-depth knowledge of
  data privacy regulations
  (e.g. GDPR, PECR).

Why Join Us?

• At Steel Bazaar, you'll have the chance to make a real impact. You'll be part of a collaborative, forward-thinking team that values innovation, ownership, and continuous improvement. If you're passionate about leveraging technology to transform marketing, we'd love to meet you

Marketing Automation Manager

JOB PURPOSE

Responsible for implementing and, automating manual processes and workflows, and setting up performance measurement tools that will enable us to convert raw data into actionable insights.

What you will be doing

• Formulate short-term and long-term client visions for each phase of the customer lifecycle.
• Participate in delivering pitches along with the Creative Lead and the Head of Digital Transformation.
• Create comprehensive strategies and roadmaps to effectively realize these visions.
• Engage with diverse stakeholders across the organization to pinpoint opportunities where marketing technology can drive cost reduction, sales enhancement, and operational efficiencies.
• Provide vital support to marketing and customer acquisition teams by overseeing day-to-day operations
• Collaborate closely with data teams to analyze the efficacy of customer acquisition and retention campaigns.
• Assess their impact on the holistic customer experience and institute optimization measures.
• Facilitate the training, upskilling, and development of the marketing team.
• Establish governance structures and promote best practices to ensure the successful execution of email marketing campaigns for clients.
• Collaborate seamlessly with internal departments to fulfill client needs effectively.

Skills required:

• Experience in marketing automation or a wider digital marketing role for a high growth business.
• Experience in setting up automated campaigns in Marketo or similar marketing automation platforms (WebEngage, MoEngage, CleverTap)
• Experience in implementing web tracking technologies (Google Analytics, Mixpanel, Snowflake etc).
• Expertise in translating complex data into actionable insights for stakeholders.
• Ability to pivot quickly and make fast decisions based on changing needs in a high growth environment.
• Strategic mindset that can see beyond the day-to-day to help the business achieve long-term customer acquisition and retention goals.
• Comfortable with working to tight deadlines and strong attention to detail.
• Excellent interpersonal, communication and project management skills, with the ability to prioritise tasks across multiple projects.
• Knowledge of GDPR, PECR and other relevant privacy regulations.

Tools

Required:

• Google Analytics
• Experience needed in using atleast 2 of the following
• Salesforce Marketing Cloud
• WebEngage
• MoEngage
• CleverTap
• Marketo

Good to have:

• Shopify
• Asana / Project Management Tool

Role Overview

• We are looking for an enthusiastic and detail-driven Marketing Operations Specialist with deep HubSpot expertise to join our team. The ideal candidate should have a strong background in B2B marketing operations or demand generation, with proven expertise in optimizing marketing processes, automation, and system integrations.
• This role involves managing various HubSpot Hubsincluding Marketing Hub, Sales Hub, Service Hub, and HubSpot CMS—and optimizing the platform to enhance sales and marketing processes. You will take ownership of the lead management process within HubSpot, ensuring accurate scoring, segmentation, and smooth data flow to support sales and marketing goals.
• You'll collaborate closely with the Sales, Marketing, and CS teams to ensure smooth operations, accurate data insights, and high-performing campaigns.

Key Competencies for the Role:

• HubSpot Management: Oversee and optimize all HubSpot hubs—Marketing Hub, Sales Hub, Service Hub, and HubSpot CMS—to improve workflows, sales pipelines, and marketing processes.
• Optimization & Testing: Conduct A/B and process tests to continually improve HubSpot workflows, automation, and conversion rates.
• Marketing Automation: Build and streamline sales and marketing workflows using HubSpot's CRM and automation tools for improved efficiency.
• Lead Management: Oversee the complete lead lifecycle, ensuring accurate lead scoring, segmentation, and routing to sales teams.
• Sales Pipelines: Configure deal stages, manage sales pipelines, and maintain CRM data hygiene for accurate reporting.
• Performance Measurement: Track, analyze, and report on key marketing metrics to optimize lead nurturing workflows for higher conversion rates.
• Data Segmentation: Segment contacts and lists based on email engagement, website interactions, and behavioral data for targeted campaigns.
• Data Accuracy: Identify and resolve data inconsistencies to maintain high-quality, actionable CRM data.
• Integration Management: Coordinate and manage integrations with third-party apps, tools, and plugins within HubSpot.
• Documentation & Training: Create and maintain process documentation, system configurations, and training resources for team members.

Requirements

• Advanced expertise in HubSpot, including Marketing Hub, Sales Hub, Service Hub, and HubSpot CMS.
• Experience configuring contact and deal stages, pipelines, and automation workflows in HubSpot.
• Strong analytical and problem-solving skills with the ability to present actionable insights.
• Excellent organizational and project management skills to handle multiple priorities in a fast-paced environment.
• Strong communication and collaboration skills for cross-functional teamwork.
• Familiarity with sales automation processes and demand generation strategies.

Why Join YCS?

• Work with a global hospitality technology leader serving clients in 170+ countries.
• Opportunity to innovate with leading SaaS products in a dynamic, fast-paced environment.
• Collaborative and growth-oriented workplace with professional development opportunities.
• Competitive compensation and flexible working options.

Freelance Marketing Automation Specialist (End-to-End)

Role Overview:

We are looking for an experienced Freelance Marketing Automation Specialist who can plan, set up, and optimize full end-to-end automation flows across email, WhatsApp, SMS, and CRM. This role requires both strategic thinking and hands-on execution to drive lead nurturing, customer retention, and sales growth.

Key Responsibilities

• Strategy & Setup

• Design and implement automation journeys for lead generation, nurturing, onboarding, retention, upsell, and win-back campaigns.

• Map customer journeys and create personalized touchpoints based on behavior, segments, and lifecycle stage.

• Integrate automation with CRM, e-commerce platforms, and analytics tools.

• Execution

• Build and manage workflows across platforms (HubSpot, Klaviyo, Zoho, Mailchimp, ActiveCampaign, Aisysi, or similar).

• Create triggers, segmentation, and dynamic personalization for targeted messaging.

• Automate recurring marketing tasks (welcome flows, cart recovery, subscription reminders, feedback loops, NPS, etc.).

• Content & Campaign Management

• Coordinate with design/copy teams to ensure templates and messaging are brand-aligned.

• A/B test subject lines, messaging, CTAs, and timing to improve conversions.

• Optimize deliverability, open rates, and click-through rates.

• Analytics & Optimization

• Track campaign performance (open, click, conversion, churn, retention).

• Provide insights and recommendations for continuous improvement.

• Set up dashboards and reports for leadership.

Requirements

• Proven experience in marketing automation (end-to-end) — strategy + execution.

• Strong knowledge of automation tools (e.g., HubSpot, Klaviyo, ActiveCampaign, Zoho, Mailchimp, WhatsApp API, SMS gateways).

• Understanding of CRM, funnels, lead scoring, and customer lifecycle marketing.

• Analytical mindset with ability to translate data into actions.

• Ability to work independently and deliver projects on tight timelines.

Marketing Automation Manager

JOB PURPOSE

Responsible for implementing and, automating manual processes and workflows, and setting up performance measurement tools that will enable us to convert raw data into actionable insights.

What you will be doing

• Formulate short-term and long-term client visions for each phase of the customer lifecycle.
• Participate in delivering pitches along with the Creative Lead and the Head of Digital Transformation.
• Create comprehensive strategies and roadmaps to effectively realize these visions.
• Engage with diverse stakeholders across the organization to pinpoint opportunities where marketing technology can drive cost reduction, sales enhancement, and operational efficiencies.
• Provide vital support to marketing and customer acquisition teams by overseeing day-to-day operations
• Collaborate closely with data teams to analyze the efficacy of customer acquisition and retention campaigns.
• Assess their impact on the holistic customer experience and institute optimization measures.
• Facilitate the training, upskilling, and development of the marketing team.
• Establish governance structures and promote best practices to ensure the successful execution of email marketing campaigns for clients.
• Collaborate seamlessly with internal departments to fulfill client needs effectively.

Skills required:

• Experience in marketing automation or a wider digital marketing role for a high growth business.
• Experience in setting up automated campaigns in Marketo or similar marketing automation platforms (WebEngage, MoEngage, CleverTap)
• Experience in implementing web tracking technologies (Google Analytics, Mixpanel, Snowflake etc).
• Expertise in translating complex data into actionable insights for stakeholders.
• Ability to pivot quickly and make fast decisions based on changing needs in a high growth environment.
• Strategic mindset that can see beyond the day-to-day to help the business achieve long-term customer acquisition and retention goals.
• Comfortable with working to tight deadlines and strong attention to detail.
• Excellent interpersonal, communication and project management skills, with the ability to prioritise tasks across multiple projects.
• Knowledge of GDPR, PECR and other relevant privacy regulations.

Tools

Required:

• Google Analytics
• Experience needed in using atleast 2 of the following
• Salesforce Marketing Cloud
• WebEngage
• MoEngage
• CleverTap
• Marketo

Good to have:

• Shopify
• Asana / Project Management Tool

Marketing Automation Manager

JOB PURPOSE

Responsible for implementing and, automating manual processes and workflows, and setting up performance measurement tools that will enable us to convert raw data into actionable insights.

What you will be doing

• Formulate short-term and long-term client visions for each phase of the customer lifecycle.
• Participate in delivering pitches along with the Creative Lead and the Head of Digital Transformation.
• Create comprehensive strategies and roadmaps to effectively realize these visions.
• Engage with diverse stakeholders across the organization to pinpoint opportunities where marketing technology can drive cost reduction, sales enhancement, and operational efficiencies.
• Provide vital support to marketing and customer acquisition teams by overseeing day-to-day operations
• Collaborate closely with data teams to analyze the efficacy of customer acquisition and retention campaigns.
• Assess their impact on the holistic customer experience and institute optimization measures.
• Facilitate the training, upskilling, and development of the marketing team.
• Establish governance structures and promote best practices to ensure the successful execution of email marketing campaigns for clients.
• Collaborate seamlessly with internal departments to fulfill client needs effectively.

Skills required:

• Experience in marketing automation or a wider digital marketing role for a high growth business.
• Experience in setting up automated campaigns in Marketo or similar marketing automation platforms (WebEngage, MoEngage, CleverTap)
• Experience in implementing web tracking technologies (Google Analytics, Mixpanel, Snowflake etc).
• Expertise in translating complex data into actionable insights for stakeholders.
• Ability to pivot quickly and make fast decisions based on changing needs in a high growth environment.
• Strategic mindset that can see beyond the day-to-day to help the business achieve long-term customer acquisition and retention goals.
• Comfortable with working to tight deadlines and strong attention to detail.
• Excellent interpersonal, communication and project management skills, with the ability to prioritise tasks across multiple projects.
• Knowledge of GDPR, PECR and other relevant privacy regulations.

Tools

Required:

• Google Analytics
• Experience needed in using atleast 2 of the following
• Salesforce Marketing Cloud
• WebEngage
• MoEngage
• CleverTap
• Marketo

Good to have:

• Shopify
• Asana / Project Management Tool