8,460 Marketing Campaign jobs in India

We’re looking for a Campaign & Retention Manager to join our growth team and play a pivotal role in shaping the customer journey for one of the fastest-growing healthtech brands.

About the Role

As a key member of the marketing team, you’ll lead the design and execution of targeted lifecycle campaigns across email, SMS, push, WhatsApp, and in-app channels focused on improving engagement, retention, and repeat purchases. Your insights will power smarter segmentation, meaningful personalization, and stronger long-term customer relationships.

What You'll Be Doing

• Build and execute end-to-end CRM campaigns across all lifecycle stages
• Drive retention, repeat purchases, and loyalty through targeted communications
• Set up automated journeys (cart abandonment, inactivity triggers, reorder reminders, etc.) using tools like Clevertap, Netcore, MoEngage, or WebEngage
• Analyze campaign performance and translate insights into actionable strategies
• Partner cross-functionally with product, design, analytics, and tech teams
• Lead retention-focused initiatives including cohort strategies, churn prevention, and loyalty programs

What We're Looking For

• 5+ years in lifecycle/CRM/retention marketing, ideally in a D2C or e-commerce environment
• Prior experience in healthtech, e-pharmacy, or consumer internet sectors is a plus
• Strong understanding of CRM automation, customer segmentation, and performance metrics
• Hands-on expertise with marketing automation tools (e.g., Clevertap, Netcore, etc.)
• Data-driven, analytical mindset with the ability to translate insights into action
• Excellent cross-functional communication and project leadership skills

Key KPIs You'll Drive

• Customer Retention & Repeat Purchase Rates
• Growth in LTV and LTV:CAC ratio
• Open rates, CTRs, and Conversion metrics from campaigns
• Loyalty and referral program adoption
• Reduction in churn

If you're excited about building customer-first growth strategies in a high-impact, mission-driven domain, we’d love to connect.

Let’s build something meaningful in healthcare together.

• Develop and manage end-to-end marketing campaign strategies from concept to execution.
• Define campaign objectives, target audiences, and key performance indicators (KPIs).
• Coordinate campaign activities across various channels including digital, social media, email, PR, and events.
• Work with creative teams to develop compelling campaign assets and messaging.
• Manage campaign budgets, ensuring adherence to financial guidelines and maximizing ROI.
• Monitor campaign performance, analyze data, and provide regular reports with insights and recommendations.
• Collaborate with sales teams to ensure alignment and support lead generation efforts.
• Identify opportunities for campaign optimization and implement A/B testing.
• Stay informed about market trends, competitor activities, and emerging marketing technologies.
• Manage relationships with external vendors and agencies involved in campaign execution.
• Ensure brand consistency across all marketing communications.
• Effectively manage projects and timelines to ensure successful campaign delivery.

• Develop and execute comprehensive marketing campaign strategies.
• Manage the end-to-end lifecycle of marketing campaigns across multiple channels.
• Define campaign objectives, target audiences, and key performance indicators (KPIs).
• Oversee budget allocation and ensure efficient use of marketing resources.
• Collaborate with creative teams to develop engaging marketing collateral.
• Analyze campaign performance data and provide reports with actionable insights.
• Optimize campaigns for maximum reach, engagement, and ROI.
• Coordinate with sales and other departments to ensure campaign alignment.
• Stay updated on marketing trends and best practices.

• Proven experience as a Marketing Campaign Manager or similar role.
• Demonstrable experience in planning, executing, and measuring marketing campaigns.
• Strong understanding of digital marketing channels (SEO, SEM, social media, email).
• Proficiency in marketing analytics tools (e.g., Google Analytics) and CRM systems.
• Excellent project management, organizational, and communication skills.
• Ability to analyze data and translate insights into effective strategies.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Creative thinking and a passion for delivering successful marketing outcomes.

• Develop and execute integrated marketing campaign strategies.
• Manage campaign budgets and ensure efficient resource allocation.
• Collaborate with internal teams and external partners on campaign execution.
• Oversee content creation and ensure brand consistency.
• Monitor campaign performance, analyze data, and report on key metrics.
• Identify opportunities for campaign optimization and improvement.
• Conduct market research and competitive analysis.
• Ensure timely delivery of campaign components.
• Manage vendor relationships and creative agencies.
• Contribute to the overall marketing strategy and planning.

• Develop and manage integrated marketing campaigns from concept to completion.
• Define campaign objectives, target audiences, and key performance indicators (KPIs).
• Manage campaign budgets and ensure efficient resource allocation.
• Coordinate with internal teams (e.g., creative, digital, sales) and external agencies.
• Oversee the creation of marketing materials, including digital ads, social media content, and email newsletters.
• Plan and execute digital marketing activities such as SEO, SEM, social media, and email marketing.
• Monitor campaign performance, analyze data, and provide regular reports with insights.
• Optimize campaigns to improve ROI and achieve business goals.
• Conduct market research and competitor analysis to identify opportunities.
• Stay updated on industry trends and best practices in marketing.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 4 years of experience in marketing campaign management.
• Proven experience in developing and executing successful marketing campaigns.
• Strong understanding of digital marketing channels and tools.
• Experience with CRM and marketing automation platforms (e.g., HubSpot, Marketo).
• Excellent project management, organizational, and time management skills.
• Strong analytical and reporting capabilities.
• Exceptional written and verbal communication skills.
• Creative thinking and problem-solving abilities.

• Develop and implement integrated marketing campaign strategies across various channels (digital, social media, email, content, etc.).
• Manage campaign budgets, timelines, and resource allocation.
• Oversee the creation of compelling marketing collateral and content.
• Plan and execute digital advertising campaigns (PPC, social media ads).
• Monitor campaign performance using analytics tools and provide regular reports.
• Analyze campaign data to identify trends, insights, and areas for optimization.
• Collaborate with content creators, designers, and web developers.
• Manage relationships with external agencies and vendors.
• Ensure brand consistency across all marketing communications.
• Stay abreast of marketing trends and emerging technologies.

• Assist in the development and execution of marketing campaigns.
• Coordinate campaign logistics and timelines with internal teams and external partners.
• Manage marketing collateral inventory and distribution.
• Support digital marketing activities, including social media updates and email campaigns.
• Track and report on campaign performance metrics.
• Conduct market research and competitive analysis to inform campaign strategies.
• Liaise with design and content teams to ensure brand consistency.
• Manage vendor relationships for marketing materials and services.
• Assist in organizing and executing marketing events and promotions.
• Ensure all marketing activities align with brand guidelines and objectives.

• Bachelor's degree in Marketing, Communications, or a related field.
• Previous internship or experience in marketing or event coordination is a plus.
• Strong organizational and project management skills.
• Excellent communication and interpersonal abilities.
• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
• Familiarity with digital marketing platforms and social media management tools.
• Detail-oriented with a commitment to accuracy.
• Ability to multitask and manage time effectively.
• Proactive and able to work both independently and as part of a team.
• Creative thinking and problem-solving aptitude.