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About us

Hookaba is a bold, wearable LED lifestyle brand that blends fashion and technology to help people express themselves with light. From LED backpacks to glow-up accessories, we design standout products for those who aren’t afraid to be seen. We're a fast-growing startup redefining self-expression through innovation and style.

Role Overview

We are seeking a Content Marketing Manager who can own and drive Hookaba’s content strategy across platforms. You’ll be responsible for creating and managing engaging content that grows brand awareness, builds community, and drives sales. If you live and breathe content, understand youth culture, and know how to blend storytelling with performance marketing, this role is for you.

Key Responsibilities

Content Strategy & Planning

• Develop and execute a content calendar across social media, website, email, and PR.
• Shape Hookaba’s brand voice to resonate with Gen Z, Gen Alpha, and lifestyle audiences.

Content Creation & Management

• Oversee creation of high-quality content (videos, blogs, reels, campaigns, UGC, influencer collabs).
• Manage freelancers, creators, and agencies when needed.

Social Media & Community Building

• Drive engagement on Instagram, YouTube, LinkedIn, and emerging platforms.
• Build and nurture a community of fans, creators, and event partners.

Performance & Growth

• Optimize content for reach, engagement, and conversions.
• Track KPIs (engagement rate, traffic, leads, sales) and prepare monthly reports.

Cross-Functional Collaboration

• Work with design, sales, and product teams to launch new products with impactful campaigns.
• Coordinate with event/wedding planners and brand collaborators for content partnerships.

Requirements

• 3–6 years of experience in content marketing / social media / brand storytelling .
• Strong portfolio showcasing digital campaigns, short-form video, and youth-centric content .
• Understanding of Gen Z/Gen Alpha digital behavior, trends, and pop culture .
• Proficiency in tools like Canva, Adobe Suite, or AI content tools.
• Knowledge of SEO, paid media basics, and content analytics.
• A creative hustler—someone who thrives in a startup environment and can execute hands-on.

Nice-to-Have

• Experience with D2C or lifestyle brands .
• Exposure to event marketing / wedding industry / music festivals .
• Passion for Fashion, Tech, or LED culture .

What We Offer

• A chance to shape the voice of a fast-growing LED wearable lifestyle brand .
• Freedom to experiment, create, and drive campaigns end-to-end.
• Collaborative, startup culture with direct exposure to the founder.
• Competitive salary + performance incentives.
• Opportunity to build a visible brand loved by Gen Z and Gen Alpha

Please do not apply here if you are looking for fancy corporate office, organized way of working

But please apply

• If you are looking to make an impact
• If you are willing to work directly with Founder
• If you are willing to invest your time and energy today for hopeful exponential growth tomorrow

• Work Location : Coimbatore | Timing : 09:00 am to 05:30 pm | Monday to Friday

• Develop, implement, and manage digital marketing campaigns across multiple platforms (Google, Facebook, Instagram, LinkedIn, etc.)

• Manage social media platforms by creating engaging content, increasing followers, and tracking performance

• Create engaging photo and video content using a DSLR camera for social media and website

• Stay updated with the latest digital marketing tools, trends, and best practices

• Enthusiastic and creative, willing to handle field shoots and on-site content creation

• Languages Known: Fluent in English and ideally Hindi (additional languages will be an advantage)

• Develop creative and engaging content for social media, blog posts, website copy, and email newsletters.
• Write compelling and persuasive marketing copy that aligns with brand voice and objectives.
• Create visual assets such as graphics, infographics, and short videos.
• Collaborate with the marketing team to plan and execute content calendars.
• Optimize content for search engines (SEO) and user engagement.
• Monitor content performance and analyze engagement metrics.
• Ensure brand consistency across all digital platforms.
• Stay updated on the latest digital marketing trends and content creation best practices.
• Assist with content distribution and promotion strategies.
• Edit and proofread content for accuracy and clarity.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Proven experience as a Content Creator, Copywriter, or similar role.
• Strong portfolio showcasing creative content and writing samples.
• Excellent writing, editing, and proofreading skills.
• Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva) and video editing software is a plus.
• Understanding of SEO principles and digital marketing strategies.
• Familiarity with social media platforms and content management systems.
• Ability to work collaboratively in an office environment.

• Develop and implement integrated digital marketing strategies across various channels, including social media, email, search engines, and display advertising.
• Create high-quality, engaging, and SEO-optimized content for blog posts, website pages, social media updates, and marketing collateral.
• Manage and grow the company's social media presence, fostering community interaction and brand loyalty.
• Plan and execute paid advertising campaigns (SEM, social media ads), monitoring performance and optimizing for ROI.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Analyze website traffic and user behavior using tools like Google Analytics, providing insights and recommendations for improvement.
• Develop and manage email marketing campaigns, segmenting audiences and crafting compelling email content.
• Collaborate with design and development teams to ensure brand consistency and optimize user experience.
• Stay up-to-date with the latest digital marketing trends, tools, and technologies.
• Track and report on key performance indicators (KPIs) for all digital marketing activities.
• Manage the content calendar and ensure timely delivery of all content assets.
• Identify new opportunities for digital growth and innovation.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 4 years of proven experience in digital marketing and content creation.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Strong analytical and problem-solving abilities.
• Experience with content management systems (CMS) like WordPress.
• Creative thinking and the ability to generate innovative marketing ideas.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Understanding of UI/UX principles is a plus.

• Develop and implement comprehensive content marketing strategies aligned with overall marketing objectives.
• Create and manage an editorial calendar, ensuring a consistent flow of high-quality content across multiple platforms (blog, social media, website, email, etc.).
• Oversee the creation of engaging and valuable content, including articles, blog posts, social media updates, infographics, videos, and more.
• Optimize content for search engines (SEO) to improve organic visibility and drive website traffic.
• Manage and grow social media presence, fostering community engagement and brand advocacy.
• Analyze content performance using analytics tools (e.g., Google Analytics) and provide regular reports on key metrics, insights, and recommendations.
• Collaborate with design, product, and sales teams to ensure content is accurate, consistent, and compelling.
• Identify target audience needs and develop content that addresses them effectively.
• Stay current with digital marketing trends, tools, and best practices.
• Manage content distribution and promotion efforts.
• Develop and nurture relationships with influencers and brand partners.

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in digital marketing, with a significant focus on content strategy and creation.
• Proven track record of developing and executing successful content marketing campaigns.
• Strong understanding of SEO, SEM, social media marketing, and email marketing.
• Excellent written and verbal communication skills, with exceptional copywriting and editing abilities.
• Proficiency in using content management systems (CMS) and marketing automation platforms.
• Experience with analytics tools (e.g., Google Analytics) to measure content performance.
• Creative thinking and a passion for storytelling.
• Ability to manage multiple projects and deadlines effectively.
• Strong collaboration and interpersonal skills.
• Experience in a hybrid work environment is a plus.

• Develop and execute a comprehensive digital content strategy aligned with marketing objectives and brand positioning.
• Oversee the creation, editing, and publishing of engaging content, including blog posts, website copy, social media updates, email newsletters, and multimedia assets.
• Conduct market research and competitive analysis to identify content opportunities and trends.
• Manage the editorial calendar, ensuring timely and consistent content delivery across all channels.
• Optimize content for search engines (SEO) to improve organic visibility and website traffic.
• Analyze content performance metrics and provide regular reports on key KPIs, making data-driven recommendations for improvement.
• Collaborate with cross-functional teams, including design, sales, and product development, to ensure content consistency and effectiveness.
• Manage relationships with external content creators, agencies, and freelancers as needed.
• Stay up-to-date with the latest digital marketing trends, social media best practices, and content marketing technologies.
• Foster a culture of creativity and innovation within the content team.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 6 years of experience in digital marketing, with at least 3 years focused on content strategy and development.
• Proven track record of developing and executing successful content marketing campaigns that drive engagement and conversions.
• Excellent writing, editing, and proofreading skills, with a keen eye for detail and brand voice.
• Strong understanding of SEO principles and content optimization techniques.
• Proficiency in content management systems (CMS) like WordPress, and familiarity with marketing automation tools.
• Experience with social media marketing and community management.
• Analytical skills to measure content performance and derive actionable insights.
• Strong project management and organizational skills, with the ability to manage multiple priorities.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively.
• Experience in the tech or e-commerce sector is a plus.

• Develop and implement comprehensive digital marketing strategies.
• Create engaging and relevant content for various online channels.
• Manage and grow social media presence and engagement.
• Optimize website content for search engines (SEO).
• Plan and execute paid advertising campaigns (SEM, social ads).
• Analyze digital marketing campaign performance and provide actionable insights.
• Manage email marketing campaigns and nurture leads.
• Stay updated on the latest digital marketing trends and technologies.