25,526 Marketing Data Analyst jobs in India

Job Description: Marketing Research and Data Analyst

Role Overview:

We are seeking a skilled and detail-oriented Marketing Research and Data Analyst to support

our marketing efforts through data analysis and research. The ideal candidate will have strong

analytical abilities, a deep understanding of market trends, and a keen eye for translating data

into actionable insights that drive strategic marketing decisions.

Key Responsibilities:

Market Research & Analysis:

• Conduct thorough research on market trends, consumer behavior, and competitor

activities.

• Analyze industry data to identify growth opportunities and emerging trends.
• Gather and interpret qualitative and quantitative data to provide insights that inform

marketing strategies.

Data Reporting & Visualization:

• Prepare and present detailed reports on market performance, customer segmentation,

and campaign effectiveness.

• Utilize data visualization tools (e.g., Tableau, Power BI) to present findings in a clear,

concise manner.

• Develop dashboards and tracking tools to monitor key marketing metrics and KPIs.

Campaign & Performance Analysis:

• Track and analyze the effectiveness of ongoing marketing campaigns, providing

actionable insights for optimization.

• Conduct post-campaign performance analysis to evaluate ROI and identify areas for

improvement.

• Collaborate with the marketing team to adjust strategies based on data findings.

Customer Segmentation & Profiling:

• Segment customer data to identify target audiences and personalize marketing efforts.
• Utilize CRM systems and other tools to analyze customer behaviors, preferences, and

purchasing patterns.

Competitive Analysis:

• Monitor competitor activities and analyze their marketing strategies, pricing models, and

customer engagement.

• Prepare competitive intelligence reports to help shape marketing strategies and

positioning.

Collaboration & Communication:

• Work closely with cross-functional teams (Marketing, Sales, Product) to align research

insights with business goals.

• Assist in identifying and implementing new research methodologies and tools to

enhance data collection and analysis.

Qualifications:

• Bachelors degree in Marketing, Business Analytics, Statistics, or a related field.
• 1-2 years of experience in data analysis, market research, or a similar role.
• Proficiency in Excel, Google Analytics, and data visualization tools (e.g., Tableau, Power

BI).

• Strong understanding of marketing metrics, customer segmentation, and marketing

analytics.

• Excellent analytical and problem-solving skills, with a focus on attention to detail.
• Strong written and verbal communication skills to present data findings effectively.

Preferred Skills:

• Experience with CRM tools (e.g., Salesforce, HubSpot) and market research platforms.
• Knowledge of statistical software such as SPSS, SAS, or R.
• Experience in the B2B or B2C marketing space.

We are a leading global software company dedicated to the world of computer aided design, 3D modeling and simulation— helping innovative global manufacturers design better products, faster With the resources of a large company, and the energy of a software start-up, we have fun together while creating a world class software portfolio. Our culture encourages creativity, welcomes fresh thinking, and focuses on growth, so our people, our business, and our customers can achieve their full potential.

Position Overview:
We're looking for a data-driven, strategic Marketing Analyst to join our high-impact team. In this role, you'll transform complex data into actionable insights that drive marketing performance, revenue growth, and customer value. You'll work at the intersection of marketing analytics, MarTech, and sales alignment, using tools like Power BI, SQL, Oracle Eloqua, and Forrester's B2B Revenue Waterfall to shape our go-to-market strategy.

Key Responsibilities

• Analyze large, complex datasets using SQL to uncover trends and opportunities.
• Build and maintain interactive dashboards and data visualizations in Power BI.
• Track and optimize marketing KPIs, functional metrics, and impact metrics.
• Apply Forrester's B2B Revenue Waterfall to align marketing and sales around buying groups.
• Leverage web analytics and customer journey analytics to improve digital marketing performance.
• Use Oracle, Snowflake, and Alteryx for data management and automation.
• Collaborate cross-functionally with sales, operations, and product teams to drive data-informed decisions.
• Optimize processes and workflows using marketing technology (MarTech) tools like Segment CDP and Twilio Engage.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, or a related field (Master's preferred).
• 5+ years of experience in marketing analytics, revenue marketing, or a related field.
• Proficiency in SQL, Excel, and Power BI.
• Experience with Alteryx or similar data automation tools.
• Strong understanding of B2B marketing and revenue alignment frameworks.
• Familiarity with Oracle Eloqua, Segment, Twilio Engage, and Snowflake.
• Excellent communication skills with the ability to present complex data clearly to stakeholders.

Soft Skills

• Strategic Thinking – You see the big picture and connect data to business outcomes.
• Cross-Functional Collaboration – You work seamlessly with teams across the organization.
• Stakeholder Engagement – You influence decisions at all levels with data-backed insights.
• Process Optimization – You streamline workflows for efficiency and scalability.
• Adaptability – You thrive in fast-paced, evolving environments.
• Attention to Detail – You ensure accuracy in every analysis and report.
• Project Management – You juggle multiple priorities and deliver on time.

Disclaimer: Please note that, due to the current integration framework, this opportunity is currently available exclusively to employees of Altair and DISW. While there is a possibility that the position may be made available to all Siemens employees through a future external posting, this is not guaranteed. We appreciate your understanding and cooperation during this transitional period. This communication does not constitute a promise or guarantee of future employment opportunities beyond the current scope.
Why us?
Working at Siemens Software means flexibility - Choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you'd expect from a world leader in industrial software.

A collection of over 377,000 minds building the future, one day at a time in over 200 countries. We're dedicated to equality, and we welcome applications that reflect the diversity of the communities we work in. All employment decisions at Siemens are based on qualifications, merit, and business need. Bring your curiosity and creativity and help us shape tomorrow

Siemens Software.
Transform the Everyday
Job Family:
Marketing

Req ID:

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Interested candidate can share cv on what's App only )

Location - Mumbai , Colaba

Experienced Required - 3+

Max Budget - 16 lpa

Data Analysis & Insights:

• Collect, clean, and analyze data from various platforms (CRM, website, campaign tools, etc.).
• Identify trends, patterns, and customer behaviors to inform marketing strategies.
• Build and maintain dashboards and performance reports using tools like Excel, Power BI, or Tableau and equivalent.
• Collaborate with product, sales, and customer success teams to provide data insights for business decisions.
• Segment customers based on lifecycle stage, usage, and behavior for personalized marketing.

Customer Marketing:

Plan, execute, and optimize customer marketing campaigns (email, onboarding, loyalty, cross-sell, upsell).

• Manage CRM tools and customer journeys to ensure timely and relevant communication.
• Track and report on customer engagement metrics, campaign ROI, and retention performance.
• Foster customer advocacy through reviews, referrals, and success stories.

Sales Ops Schemes:

Design and execute operational incentive schemes and internal programs to drive sales productivity.

• Analyze sales team performance and recommend optimization strategies.
• Support forecasting, territory planning, and performance benchmarking.
• Work with sales leadership to align marketing and ops initiatives with revenue goals.

GSP Crop Science seeks a Marketing Data Analyst to turn omni-channel marketing data into actionable insights. Analyze campaigns, build dashboards, track KPIs, and provide recommendations to optimize strategy and drive measurable business impact.

Title:

Data Analyst - Marketing 

Location:

Mumbai  

About the Company:

Knya is India's leading online medical apparel brand. The brand was founded in 2021 by husband-wife duo, Vanshika and Abhijeet Kaji. The vision of Knya is to fill in the gap of functional and fashionable medical apparel for the medical industry across the country at multiple levels.  

Knya has raised funding, led by DSG Consumer Partners, with participation from the promoter family of Narayana Health and Cipla Health amongst others. Since inception, Knya products have been delivered to 900+ cities and 200+ medical institutes across India.  

Position Overview

As a Direct-to-Consumer (D2C) Analytics Associate, you will play a crucial role in analyzing and interpreting data related to the company's D2C marketing operations. Your primary responsibility will be to leverage data analytics to provide insights into customer behavior, sales performance, and overall business trends. You will work closely with cross-functional teams to enhance the effectiveness of D2C strategies and contribute to data-driven decision-making. 

Key Responsibilities:

• Analyze D2C data sets to identify trends, patterns, and insights related to customer behavior, product performance, and sales metrics.
• Generate regular and ad-hoc reports to communicate key findings to relevant stakeholders.
• Collaborate with marketing teams to optimize customer segmentation strategies.
• Monitor and evaluate the performance of D2C channels, ad campaigns, and promotions.
• Identify areas for improvement and provide recommendations for optimizing marketing and sales efforts.
• Develop and maintain forecasting models to predict future D2C sales, customer acquisition, and other relevant metrics.
• Use predictive modeling techniques to anticipate customer behavior and market trends.
• Provide data-driven insights to support strategic decision-making processes.
• Ensure the accuracy and reliability of D2C data by implementing data quality assurance processes.
• Work with relevant teams to address and resolve data discrepancies.
• Stay updated on industry best practices, tools, and technologies related to D2C analytics.

Must haves :

• Web Development experience to understand and work with data layer implementations.
• Knowledge of Python and SQL for data manipulation and analysis.
• Proficiency in Looker Studio for creating dynamic, user-friendly dashboards.
• Hands-on experience with AWS (e.g., Redshift, Lambda).
• Strong SQL skills and experience working with large-scale datasets.

Good-to-Have Qualifications

• Experience working as a Data Analyst in a D2C marketing or E-commerce environment.
• Familiarity with GCP.
• Experience with Google Tag Manager (GTM).
• Understanding of Attribution Modeling and multi-touch attribution.

Qualifications:

• Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Business Analytics)
• Proficiency in data visualization tools (e.g. Lookers Studio) and statistical analysis tools (e.g. Python, SQL).
• Strong understanding of D2C business models and key performance indicators.
• Excellent communication and presentation skills.
• Ability to work collaboratively in a cross-functional team environment.

If you are passionate about interpreting data in the D2C space, we encourage you to send your application to

and be a key player in our dynamic team.

We're a full-service advertising agency working with some of India's top brands across digital, influencer, and BTL activations. As we grow our verticals in influencer marketing and offline outreach, we're looking for a data-savvy individual who can help us build, manage, and organize critical datasets that power our campaigns and outreach efforts.

Role Overview:

As a Marketing Data & Outreach Analyst, you'll be responsible for gathering, structuring, and maintaining data for two key verticals:

• Influencer Marketing: Building and managing influencer databases (nano to mega influencers) with relevant metrics.
• Offline Activations: Creating and maintaining outreach lists of colleges, schools, RWAs, etc. for on-ground campaigns.

You'll work closely with our strategy, client servicing, and activation teams to ensure data is up-to-date, reliable, and easy to use for decision-making and execution.Key Responsibilities:

Influencer Marketing:

• Build and maintain a categorized influencer database (nano to mega).
• Track key metrics: followers, engagement rate, niche, location, past brand collabs.
• Assist campaign managers with influencer shortlists based on briefs.
• Update and clean influencer data regularly.

Offline Outreach:

• Research and compile data of colleges, schools,and corporate hubs.
• Maintain outreach records, contact info, event calendars, and past activity logs.
• Coordinate with on-ground teams to update response and conversion data.

General:

• Create dashboards, trackers, and reporting formats for internal use.
• Ensure all data is structured, searchable, and regularly backed up.
• Identify and suggest tools or platforms to improve data efficiency.

Requirements:

• Strong proficiency in Excel/Google Sheets (filters, VLOOKUP, pivot tables, basic formulas).
• Internet research skills to source data efficiently.
• Basic understanding of influencer marketing and BTL activations (preferred).
• Detail-oriented, organized, and proactive.
• Good communication skills – written & verbal.

Bonus Skills (Nice to Have):

• Familiarity with tools like Heepsy, HypeAuditor, or Instagram analytics.
• Experience in CRM tools or project management platforms (Airtable, Notion, etc.).
• Exposure to advertising/marketing agency workflows.

What You Get:

• A dynamic, young team and collaborative work culture.
• Hands-on exposure to influencer campaigns and on-ground brand activations.
• Opportunities to learn and grow across verticals in the agency.
• Work with top brands like (Titan, Fastrack, HP, etc. – customize based on your portfolio).

If interested, please share your resume on

Job Type: Full-time

Pay: ₹18, ₹25,000.00 per month

Work Location: In person

Position Overview:

Were looking for a data-driven, strategic Marketing Analyst to join our high-impact team. In this role, youll transform complex data into actionable insights that drive marketing performance, revenue growth, and customer value. Youll work at the intersection of marketing analytics, MarTech, and sales alignment, using tools like Power BI, SQL, Oracle Eloqua, and Forresters B2B Revenue Waterfall to shape our go-to-market strategy.

Key Responsibilities:

• Analyze large, complex datasets using SQL to uncover trends and opportunities.
• Build and maintain interactive dashboards and data visualizations in Power BI.
• Track and optimize marketing KPIs, functional metrics, and impact metrics.
• Apply Forresters B2B Revenue Waterfall to align marketing and sales around buying groups.
• Leverage web analytics and customer journey analytics to improve digital marketing performance.
• Use Oracle, Snowflake, and Alteryx for data management and automation.
• Collaborate cross-functionally with sales, operations, and product teams to drive data-informed decisions.
• Optimize processes and workflows using marketing technology (MarTech) tools like Segment CDP and Twilio Engage.

Qualifications:

• Bachelors degree in Marketing, Business, Statistics, or a related field (Masters preferred).
• 5+ years of experience in marketing analytics, revenue marketing, or a related field.
• Proficiency in SQL, Excel, and Power BI.
• Experience with Alteryx or similar data automation tools.
• Strong understanding of B2B marketing and revenue alignment frameworks.
• Familiarity with Oracle Eloqua, Segment, Twilio Engage, and Snowflake.
• Excellent communication skills with the ability to present complex data clearly to stakeholders.

Soft Skills:

• Strategic Thinking You see the big picture and connect data to business outcomes.
• Cross-Functional Collaboration You work seamlessly with teams across the organization.
• Stakeholder Engagement You influence decisions at all levels with data-backed insights.
• Process Optimization You streamline workflows for efficiency and scalability.
• Adaptability You thrive in fast-paced, evolving environments.
• Attention to Detail You ensure accuracy in every analysis and report.
• Project Management You juggle multiple priorities and deliver on time.

Hiring for top BPM

8+ Years exp in Snowflake, Python, SQL, Data modeling, Tableau/visualisation tools, schema design

Sal upto 15 to 22 LPA

Shift 2PM to 11PM

Immediate to 45 days notice

Share resume on or whatsapp on

Job Overview

We are looking for a dynamic Data Analyst to support our Business Operations team in driving process efficiency, campaign performance insights, and marketing intelligence. You will play a key role in gathering, analyzing, and interpreting digital marketing and operational data to support informed decision-making across teams.

Key Responsibilities

• Market & Competitor Research: Conduct qualitative and quantitative research on market trends, consumer behavior, and competitors strategies to support campaign planning and strategy development.
• Competitor Analysis: Monitor competitor products, services, pricing, and go-to-market strategies to help shape positioning.
• Performance Reporting: Analyze marketing data (Google Analytics, Meta Ads, CRM platforms) to track KPIs and provide actionable insights to internal teams.
• Operations Support: Identify inefficiencies and gaps in internal operations processes; assist in streamlining workflows using data-driven approaches.
• Client Reporting Dashboards: Build and maintain dashboards and reports to communicate campaign performance and ROI.
• Campaign Optimization Support: Collaborate with the digital marketing team to analyze A/B test results, ad performance metrics, and recommend optimizations.
• CRM & Automation Monitoring: Extract data from CRMs like GoHighLevel, HubSpot, or Zoho for funnel performance reviews and lead tracking.
• Trend Forecasting: Assist the leadership team by forecasting trends and identifying business opportunities using analytics tools.

Skills Required

• Proficiency in Excel, Google Sheets, and Data Visualization tools (e.g., Data Studio)
• Familiarity with Google Analytics, Meta Ads Manager, and SEO tools
• Basic knowledge of CRM tools (e.g., GoHighLevel, HubSpot).
• Strong understanding of digital marketing funnels and KPIs.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.
• Ability to manage multiple projects simultaneously with attention to detail.

Qualifications

• Bachelors degree in Business Analytics, Marketing
• MBA in marketing
• 23 years of experience in an analyst role in a digital marketing agency, preferably with international clients

Work Mode: Remote

Shift : 10:30 -7:30 PM