8,675 Marketing Data Analyst jobs in India

Title:

Data Analyst - Marketing 

Location:

Mumbai  

About the Company:

Knya is India's leading online medical apparel brand. The brand was founded in 2021 by husband-wife duo, Vanshika and Abhijeet Kaji. The vision of Knya is to fill in the gap of functional and fashionable medical apparel for the medical industry across the country at multiple levels.  

Knya has raised funding, led by DSG Consumer Partners, with participation from the promoter family of Narayana Health and Cipla Health amongst others. Since inception, Knya products have been delivered to 900+ cities and 200+ medical institutes across India.  

Position Overview

As a Direct-to-Consumer (D2C) Analytics Associate, you will play a crucial role in analyzing and interpreting data related to the company's D2C marketing operations. Your primary responsibility will be to leverage data analytics to provide insights into customer behavior, sales performance, and overall business trends. You will work closely with cross-functional teams to enhance the effectiveness of D2C strategies and contribute to data-driven decision-making. 

Key Responsibilities:

• Analyze D2C data sets to identify trends, patterns, and insights related to customer behavior, product performance, and sales metrics.
• Generate regular and ad-hoc reports to communicate key findings to relevant stakeholders.
• Collaborate with marketing teams to optimize customer segmentation strategies.
• Monitor and evaluate the performance of D2C channels, ad campaigns, and promotions.
• Identify areas for improvement and provide recommendations for optimizing marketing and sales efforts.
• Develop and maintain forecasting models to predict future D2C sales, customer acquisition, and other relevant metrics.
• Use predictive modeling techniques to anticipate customer behavior and market trends.
• Provide data-driven insights to support strategic decision-making processes.
• Ensure the accuracy and reliability of D2C data by implementing data quality assurance processes.
• Work with relevant teams to address and resolve data discrepancies.
• Stay updated on industry best practices, tools, and technologies related to D2C analytics.

Must haves :

• Web Development experience to understand and work with data layer implementations.
• Knowledge of Python and SQL for data manipulation and analysis.
• Proficiency in Looker Studio for creating dynamic, user-friendly dashboards.
• Hands-on experience with AWS (e.g., Redshift, Lambda).
• Strong SQL skills and experience working with large-scale datasets.

Good-to-Have Qualifications

• Experience working as a Data Analyst in a D2C marketing or E-commerce environment.
• Familiarity with GCP.
• Experience with Google Tag Manager (GTM).
• Understanding of Attribution Modeling and multi-touch attribution.

Qualifications:

• Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Business Analytics)
• Proficiency in data visualization tools (e.g. Lookers Studio) and statistical analysis tools (e.g. Python, SQL).
• Strong understanding of D2C business models and key performance indicators.
• Excellent communication and presentation skills.
• Ability to work collaboratively in a cross-functional team environment.

If you are passionate about interpreting data in the D2C space, we encourage you to send your application to

and be a key player in our dynamic team.

We're a full-service advertising agency working with some of India's top brands across digital, influencer, and BTL activations. As we grow our verticals in influencer marketing and offline outreach, we're looking for a data-savvy individual who can help us build, manage, and organize critical datasets that power our campaigns and outreach efforts.

Role Overview:

As a Marketing Data & Outreach Analyst, you'll be responsible for gathering, structuring, and maintaining data for two key verticals:

• Influencer Marketing: Building and managing influencer databases (nano to mega influencers) with relevant metrics.
• Offline Activations: Creating and maintaining outreach lists of colleges, schools, RWAs, etc. for on-ground campaigns.

You'll work closely with our strategy, client servicing, and activation teams to ensure data is up-to-date, reliable, and easy to use for decision-making and execution.Key Responsibilities:

Influencer Marketing:

• Build and maintain a categorized influencer database (nano to mega).
• Track key metrics: followers, engagement rate, niche, location, past brand collabs.
• Assist campaign managers with influencer shortlists based on briefs.
• Update and clean influencer data regularly.

Offline Outreach:

• Research and compile data of colleges, schools,and corporate hubs.
• Maintain outreach records, contact info, event calendars, and past activity logs.
• Coordinate with on-ground teams to update response and conversion data.

General:

• Create dashboards, trackers, and reporting formats for internal use.
• Ensure all data is structured, searchable, and regularly backed up.
• Identify and suggest tools or platforms to improve data efficiency.

Requirements:

• Strong proficiency in Excel/Google Sheets (filters, VLOOKUP, pivot tables, basic formulas).
• Internet research skills to source data efficiently.
• Basic understanding of influencer marketing and BTL activations (preferred).
• Detail-oriented, organized, and proactive.
• Good communication skills – written & verbal.

Bonus Skills (Nice to Have):

• Familiarity with tools like Heepsy, HypeAuditor, or Instagram analytics.
• Experience in CRM tools or project management platforms (Airtable, Notion, etc.).
• Exposure to advertising/marketing agency workflows.

What You Get:

• A dynamic, young team and collaborative work culture.
• Hands-on exposure to influencer campaigns and on-ground brand activations.
• Opportunities to learn and grow across verticals in the agency.
• Work with top brands like (Titan, Fastrack, HP, etc. – customize based on your portfolio).

If interested, please share your resume on

Job Type: Full-time

Pay: ₹18, ₹25,000.00 per month

Work Location: In person

Position Overview:

Were looking for a data-driven, strategic Marketing Analyst to join our high-impact team. In this role, youll transform complex data into actionable insights that drive marketing performance, revenue growth, and customer value. Youll work at the intersection of marketing analytics, MarTech, and sales alignment, using tools like Power BI, SQL, Oracle Eloqua, and Forresters B2B Revenue Waterfall to shape our go-to-market strategy.

Key Responsibilities:

• Analyze large, complex datasets using SQL to uncover trends and opportunities.
• Build and maintain interactive dashboards and data visualizations in Power BI.
• Track and optimize marketing KPIs, functional metrics, and impact metrics.
• Apply Forresters B2B Revenue Waterfall to align marketing and sales around buying groups.
• Leverage web analytics and customer journey analytics to improve digital marketing performance.
• Use Oracle, Snowflake, and Alteryx for data management and automation.
• Collaborate cross-functionally with sales, operations, and product teams to drive data-informed decisions.
• Optimize processes and workflows using marketing technology (MarTech) tools like Segment CDP and Twilio Engage.

Qualifications:

• Bachelors degree in Marketing, Business, Statistics, or a related field (Masters preferred).
• 5+ years of experience in marketing analytics, revenue marketing, or a related field.
• Proficiency in SQL, Excel, and Power BI.
• Experience with Alteryx or similar data automation tools.
• Strong understanding of B2B marketing and revenue alignment frameworks.
• Familiarity with Oracle Eloqua, Segment, Twilio Engage, and Snowflake.
• Excellent communication skills with the ability to present complex data clearly to stakeholders.

Soft Skills:

• Strategic Thinking You see the big picture and connect data to business outcomes.
• Cross-Functional Collaboration You work seamlessly with teams across the organization.
• Stakeholder Engagement You influence decisions at all levels with data-backed insights.
• Process Optimization You streamline workflows for efficiency and scalability.
• Adaptability You thrive in fast-paced, evolving environments.
• Attention to Detail You ensure accuracy in every analysis and report.
• Project Management You juggle multiple priorities and deliver on time.

Hiring for top BPM

8+ Years exp in Snowflake, Python, SQL, Data modeling, Tableau/visualisation tools, schema design

Sal upto 15 to 22 LPA

Shift 2PM to 11PM

Immediate to 45 days notice

Share resume on or whatsapp on

• Collect, clean, and analyze marketing data from various sources (e.g., digital advertising platforms, CRM, website analytics).
• Develop and maintain dashboards and reports to track key marketing metrics (e.g., campaign performance, customer acquisition cost, lifetime value).
• Perform in-depth analysis of marketing campaigns to measure their effectiveness and identify areas for optimization.
• Identify trends and insights related to customer behavior, market dynamics, and campaign performance.
• Provide actionable recommendations to the marketing team based on data analysis.
• Collaborate with the marketing team to define campaign goals, KPIs, and measurement strategies.
• Conduct A/B testing and other experiments to optimize marketing initiatives.
• Develop customer segmentation models based on data analysis.
• Monitor industry trends and competitive landscape, providing relevant insights.
• Present findings and recommendations to stakeholders in a clear and concise manner.
• Ensure data accuracy and integrity across all marketing analytics platforms.
• Assist in forecasting marketing performance and budget allocation.
• Contribute to the continuous improvement of marketing analytics processes and tools.

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, Computer Science, or a related quantitative field.
• Minimum of 3 years of experience as a Marketing Data Analyst or in a similar analytical role.
• Proficiency in data analysis tools such as SQL, Excel, Python, or R.
• Experience with data visualization tools (e.g., Tableau, Power BI, Google Data Studio).
• Familiarity with web analytics platforms (e.g., Google Analytics).
• Understanding of digital marketing channels and metrics (SEO, SEM, social media, email marketing).
• Strong analytical, problem-solving, and critical-thinking skills.
• Excellent communication and presentation skills.
• Ability to work effectively in a hybrid work environment.
• Detail-oriented with a commitment to data accuracy.
• Experience with CRM systems (e.g., Salesforce) is a plus.

• Collect, clean, and analyze marketing data from various sources, including website analytics, CRM, social media, and advertising platforms.
• Develop and maintain dashboards and reports to track key marketing metrics and KPIs.
• Interpret data to identify trends, patterns, and insights related to campaign performance, customer behavior, and market dynamics.
• Conduct A/B testing and other experiments to evaluate the effectiveness of marketing initiatives.
• Provide data-driven recommendations for optimizing marketing strategies, campaigns, and budget allocation.
• Collaborate with the marketing team to define data requirements and measurement frameworks.
• Communicate findings and recommendations clearly and concisely to both technical and non-technical stakeholders.
• Stay current with data analysis tools, techniques, and best practices in marketing analytics.
• Assist in forecasting marketing performance and setting realistic goals.
• Ensure data accuracy and integrity across all marketing reporting.

• Bachelor's degree in Marketing, Statistics, Mathematics, Economics, Computer Science, or a related quantitative field.
• Proven experience as a Marketing Analyst, Data Analyst, or in a similar analytical role.
• Strong proficiency in data analysis tools and languages such as SQL, Excel, and Python/R.
• Experience with data visualization tools like Tableau, Power BI, or Looker.
• Familiarity with web analytics platforms (e.g., Google Analytics) and digital marketing channels.
• Excellent analytical, problem-solving, and critical-thinking skills.
• Strong communication and presentation skills.
• Ability to translate complex data into understandable insights.
• Detail-oriented with a commitment to data accuracy.
• Understanding of marketing principles and campaign lifecycle is beneficial.

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.

Responsibilities

• Maneuver digital marketing campaigns through all areas of the project life cycle
• Clearly understand and implement digital marketing campaigns which fit client needs
• Provide analytical reporting of campaigns to stakeholders

Qualifications

• Bachelor's degree or equivalent
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Experience with SEO and SEM Strong written, verbal and collaboration skills

About Open:

OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments,CRM, HRMS etc.
- in one place.

OPEN, India's 100th Unicorn, has been awarded the ‘Best Workplace 2024’ by IEEE in 2024. And was recognised by Forbes India and D Globalist’s as 'Top 10 companies among 200 Companies' and was featured in IDFC FIRST Private Hurun India's Top 200 Self-made Entrepreneurs of the Millennia 2023. OPEN was also the recipient of 'Best Digital Banking Solution' from the Global Fintech Fest in 2022 and had won the 'Most Innovative Neo Bank' & the 'Most Innovative Digital Bank' at the Indian Fintech Awards in 2021 & Internet and Mobile Association of India (IAMAI) respectively.

We are currently home to some of the smartest & brightest 300+ minds in the fintech space. OPEN is a Series D funded startup backed by leading international funds like Temasek, Google, Tiger Global, IIFL Finance Ltd.,SBI Holdings Japan, 3one4 Capital, Speed Invest, Beenext, Tanglin Venture Partner Advisors & Angellist to name a few. And to build and strengthen this superpower, we’re on the lookout for an amazing Marketing Analyst

Experience : 3-5years

Location: Bangalore

We are looking for a Marketing Analyst to join Open’s marketing team. This role will be the backbone of our data-driven decision

making ,turning raw numbers into actionable insights that improve campaign efficiency, strengthen customer journeys, accelerate

acquisition, and maximize revenue impact. This is a high-impact role for someone who thrives at the intersection of marketing,

product, and analytics, shaping campaigns, enhancing customer journeys, and enabling sustainable growth

Responsibilities:

• Build and manage marketing dashboards to track performance across channels (paid, organic, outbound, PR, events) with a detailed understanding of channel operations.
• Map and analyze end-to-end customer journeys to identify friction points, optimize engagement, and improve lifetime value.
• Analyze funnel metrics (MQL to SQL to Opportunity to Revenue) to identify bottlenecks and improve conversion rates.
• Perform forecasting and predictive analysis for the various business units.
• Perform cohort, retention, and churn analysis, with a focus on power user behaviors and feature-level adoption patterns.
• Partner with Paid Inbound, Outbound, SEO, and Product Marketing teams to provide insights on CAC, ROI, and pipeline contribution.
• Own marketing attribution modeling and recommend budget allocation across channels.
• Conduct feature usage and product adoption analysis to uncover cross-sell, upsell, and expansion opportunities.
• Provide regular reports on marketing efficiency, spend vs ROI, retention drivers, and pipeline health for leadership.
• Support A/B testing, personalization, and campaign optimization with actionable data insights.
• Conduct competitive and industry benchmarking to guide growth strategy.

Requirements

• 3–5 years experience as a Marketing Analyst/Business Analyst in SaaS, Fintech, or B2B organizations.
• Familiarity with product analytics and journey tools such as Google Tag Manager, Google Analytics 4, Hotjar, Microsoft Clarity, Mixpanel, Amplitude, Heap, or Userpilot.
• Hands-on experience with CRM & marketing automation platforms (HubSpot, Salesforce, Clevertap).
• Strong skills in SQL, Excel, and BI tools (Tableau, Power BI, Looker) will be an added advantage.
• Deep understanding of marketing funnels, CAC, ROI, attribution models, retention frameworks, and customer lifecycle metrics.
• Strong analytical mindset and excellent communication skills to translate complex data into clear business insights for leadership.

Why work at Open?

• You will be part of the early tribe that is changing the way business banking rolls.
• Every atom of your work will impact the way millions of businesses are run.
• You will work with some of the brightest minds who will celebrate your quirks.
• You will find growth & fun to be two-way streets - how you thrive and the way you jive, in turn drives Open.

Job Summary

We are seeking a Data Analyst to join the digital marketing team and act as the bridge between our marketing, analytics, and business teams. The role involves analyzing digital marketing data, identifying trends, providing actionable insights, and supporting decision-making to optimize campaign performance, lead generation, and overall ROI

Key Responsibilities

• Collect, clean, and analyze data from various digital marketing channels (Google Ads, Meta Ads, SEO, CRM, email campaigns, etc.).
• Build dashboards and automated reports through Google Sheets, SQL, Python and Quicksight
• Track KPIs like lead generation, customer acquisition cost (CAC), ROI, conversion rates, and campaign performance.
• Work closely with the digital marketing team to measure effectiveness of campaigns.
• Prepare dashboards with insights, trends, and forecasts to support management decisions.
• Evaluate new tools, technologies, and platforms for digital marketing analytics.

Requirements

• Experience : 1–4 years in digital marketing analytics, business analysis, or performance marketing roles.

• Skills :
• Strong analytical skills with proficiency in Excel/Google Sheets, SQL, Python and visualization tools.
• Experience with marketing platforms: Google Ads, Meta Ads Manager, Google Analytics (GA4).
• Understanding of SEO/SEM, paid media, lead generation funnels, and attribution models.