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Senior Director - Marketing and Customer Analytics
Bangalore, Karnataka
Labcorp
Posted 3 days ago
Job Viewed
Job Description
**Overview:**
Labcorp, a Forbes 2025 "Best Large Employer," is looking for a visionary data leader to join our Global Insights team in Bangalore. As Senior Director of Marketing and Customer Analytics, you'll implement the strategy for how Labcorp leverages data to drive marketing effectiveness, customer engagement, and enterprise growth.
Labcorp's Global Insights team is responsible for generating data-driven insights to inform marketing strategies, answer business questions, and help us better serve our customers. The role provides an opportunity for a data-driven executive who thrives in a fast-paced, mission-driven organization.
This role reports functionally to the VP of Global Insights based in United States and is a key part of the Global Marketing Center of Excellence (CoE), based in Bangalore, India.
**What you'll drive:**
- Marketing Analytics Vision & Roadmap: Implement Labcorp's long-term marketing analytics strategy, integrating market, product, and customer intelligence.
- Insight to Impact: Deliver actionable insights to accelerate campaign planning, performance measurement, and audience segmentation.
- AI-Driven Innovation: Champion the use of AI tools and platforms to elevate decision-making and personalize customer engagement.
- Team & Culture: Build, mentor, and inspire a high-performing team, transforming analytics from support to strategic partnership.
Responsibilities:
This person will be responsible for building and leading a high-performing analytics team, partnering closely with marketing and business leaders to deliver actionable insights that drive growth. The right individual is comfortable with making decisions when there is ambiguity. S/he is highly collaborative and can lead through influence by involving a diverse array of internal stakeholders and business leaders
- Marketing and customer analytics strategy
o Implement long-term marketing and customer analytics strategy: a roadmap for measuring comprehensive, multichannel marketing programs and campaigns while establishing key metrics
o Execute integrated data roadmap aligned to enable better customer understanding and experiences. This includes understanding and documenting the connectivity of various Martech platforms (Adobe, Salesforce, etc) and how this data proves effectiveness of marketing efforts with our customers
- Inform and inspire action to the marketing and business leadership (based in US), that drives business growth
o Work closely with stakeholders to support and enhance organization's ability to leverage data to make informed decisions.
o Collaborate with marketing and business partners to support the development of audience segmentation, web and media measurement, event optimization models and more.
o Present insights and recommendations to marketing and business teams
o Provide analytical support for new product launches and market expansion
- Campaign analytics and marketing performance
o Support campaign planning with audience insights and performance forecasts
o Manage marketing measurement initiatives, working with customer marketers, brand and digital
marketing to establish KPI and tracking processes
o Work with digital team and others to enable more personalized customer engagement
o Lead benchmarking activities to ensure consistent ROI monitoring across marketing investment
o Educate marketing partners on data availability, KPI alignment to business goals, and tracking best practices to fuel better data accuracy and availability
- Team leadership and development
o Build, mentor, and manage a team of marketing analysts and data scientists
o Create and socialize the mission, vision and values of the analytics team
o Define the team's support model for different marketing stakeholders
o Help evolve the team from a data provisioner to a strategic partner of marketing
o Coach teams on data connectivity, data usage, and performance storytelling through data. Train teams on data connectivity best practices through technology driven automation
- Evaluate and implement marketing analytics tools, platforms and partners
o Develop and deliver analytical tools to better support partners in making data driven decisions
o Uncover new analytical models, tools and applications that can add incremental value to the organization. Identify new paths to maximize AI and other advanced analytical tools.
o Determine the need for, selecting and managing external service providers for marketing analytics
- Identify and enhance data collection and analysis processes, and quantitative models for measurement and benchmarking
o Drive automation of reporting and analytical processes. Coach team members on best practices around automation and data hygiene
o Partner with IT teams to ensure reliable data infrastructure
o Ensure that Labcorp data is being streamlined and maximized across the organization
**Requirements:**
- 15+ years in analytics, with 10+ years leading cross-functional teams
- Proven track record of shaping and executing marketing data strategies in Fortune 500 settings
- Ability to lead multiple project teams across multiple time zones with minimal supervision
- Expertise in advanced analytics and predictive modeling
- Experience integrating commercial, digital and other data sources to drive insights and business action
- Exceptional communicator, capable of turning analytics into actionable stories that move stakeholders
- Capable of collaborating on strategic vision, and the tactical roadmap to deliver this vision, and converting data from insights to action
- Analysis, modeling, and visualization of large, complex, and heterogeneous data sets
- Working knowledge of data architecture principles and components
- Experience with large data sets/ data warehouses, including the ability to extract data from data sets using advanced scripting or SQL
- Prior experience and/or knowledge of:
o Qualtrics, Salesforce, Alchemer, and / or similar customer data platforms
o Visualizations tools (Tableau, Power BI, Spotfire)
o Eloqua, SalesForce, Adobe and other martech platforms
- Ability to leverage Python, R, or SAS to help facilitate predictive analytics
- Experience with ETL and/or data prep tools, Databricks and/or PySpark
- Advanced Microsoft Office skills (Excel)
- Excellent interpersonal and communication skills, with strong written and verbal presentation. Strong communicator and experience using data to tell a story
- Attention to detail and results oriented.
- Bachelor's degree in Marketing, Engineering, Science, or Business, Master's degree a strong plus
**Ideal Candidates will be:**
- A self-starter with a see it/own it/do it mentality who can work both independently and with a team, be highly adaptable and flexible with an ability to change direction when needed
- Ability to get hands-on when necessary is a must
- Proven ability to translate complex analytical findings into actionable recommendations
- Strong presentation and storytelling skills for marketing and business audiences
- Excellent project management and stakeholder management skills
- Prior leadership experience in a matrixed organization and engagement with global stakeholders
- Experience in medical diagnostics, pharmaceutical R&D, clinical development and/or healthcare is desirable
- Have exceptional understanding of Martech data sources and their connectivity across platforms to prove effectiveness of marketing efforts
**Labcorp is proud to be an Equal Opportunity Employer:**
Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.
**We encourage all to apply**
If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site ( or contact us at Labcorp Accessibility. ( ) For more information about how we collect and store your personal data, please see our Privacy Statement ( .
Labcorp, a Forbes 2025 "Best Large Employer," is looking for a visionary data leader to join our Global Insights team in Bangalore. As Senior Director of Marketing and Customer Analytics, you'll implement the strategy for how Labcorp leverages data to drive marketing effectiveness, customer engagement, and enterprise growth.
Labcorp's Global Insights team is responsible for generating data-driven insights to inform marketing strategies, answer business questions, and help us better serve our customers. The role provides an opportunity for a data-driven executive who thrives in a fast-paced, mission-driven organization.
This role reports functionally to the VP of Global Insights based in United States and is a key part of the Global Marketing Center of Excellence (CoE), based in Bangalore, India.
**What you'll drive:**
- Marketing Analytics Vision & Roadmap: Implement Labcorp's long-term marketing analytics strategy, integrating market, product, and customer intelligence.
- Insight to Impact: Deliver actionable insights to accelerate campaign planning, performance measurement, and audience segmentation.
- AI-Driven Innovation: Champion the use of AI tools and platforms to elevate decision-making and personalize customer engagement.
- Team & Culture: Build, mentor, and inspire a high-performing team, transforming analytics from support to strategic partnership.
Responsibilities:
This person will be responsible for building and leading a high-performing analytics team, partnering closely with marketing and business leaders to deliver actionable insights that drive growth. The right individual is comfortable with making decisions when there is ambiguity. S/he is highly collaborative and can lead through influence by involving a diverse array of internal stakeholders and business leaders
- Marketing and customer analytics strategy
o Implement long-term marketing and customer analytics strategy: a roadmap for measuring comprehensive, multichannel marketing programs and campaigns while establishing key metrics
o Execute integrated data roadmap aligned to enable better customer understanding and experiences. This includes understanding and documenting the connectivity of various Martech platforms (Adobe, Salesforce, etc) and how this data proves effectiveness of marketing efforts with our customers
- Inform and inspire action to the marketing and business leadership (based in US), that drives business growth
o Work closely with stakeholders to support and enhance organization's ability to leverage data to make informed decisions.
o Collaborate with marketing and business partners to support the development of audience segmentation, web and media measurement, event optimization models and more.
o Present insights and recommendations to marketing and business teams
o Provide analytical support for new product launches and market expansion
- Campaign analytics and marketing performance
o Support campaign planning with audience insights and performance forecasts
o Manage marketing measurement initiatives, working with customer marketers, brand and digital
marketing to establish KPI and tracking processes
o Work with digital team and others to enable more personalized customer engagement
o Lead benchmarking activities to ensure consistent ROI monitoring across marketing investment
o Educate marketing partners on data availability, KPI alignment to business goals, and tracking best practices to fuel better data accuracy and availability
- Team leadership and development
o Build, mentor, and manage a team of marketing analysts and data scientists
o Create and socialize the mission, vision and values of the analytics team
o Define the team's support model for different marketing stakeholders
o Help evolve the team from a data provisioner to a strategic partner of marketing
o Coach teams on data connectivity, data usage, and performance storytelling through data. Train teams on data connectivity best practices through technology driven automation
- Evaluate and implement marketing analytics tools, platforms and partners
o Develop and deliver analytical tools to better support partners in making data driven decisions
o Uncover new analytical models, tools and applications that can add incremental value to the organization. Identify new paths to maximize AI and other advanced analytical tools.
o Determine the need for, selecting and managing external service providers for marketing analytics
- Identify and enhance data collection and analysis processes, and quantitative models for measurement and benchmarking
o Drive automation of reporting and analytical processes. Coach team members on best practices around automation and data hygiene
o Partner with IT teams to ensure reliable data infrastructure
o Ensure that Labcorp data is being streamlined and maximized across the organization
**Requirements:**
- 15+ years in analytics, with 10+ years leading cross-functional teams
- Proven track record of shaping and executing marketing data strategies in Fortune 500 settings
- Ability to lead multiple project teams across multiple time zones with minimal supervision
- Expertise in advanced analytics and predictive modeling
- Experience integrating commercial, digital and other data sources to drive insights and business action
- Exceptional communicator, capable of turning analytics into actionable stories that move stakeholders
- Capable of collaborating on strategic vision, and the tactical roadmap to deliver this vision, and converting data from insights to action
- Analysis, modeling, and visualization of large, complex, and heterogeneous data sets
- Working knowledge of data architecture principles and components
- Experience with large data sets/ data warehouses, including the ability to extract data from data sets using advanced scripting or SQL
- Prior experience and/or knowledge of:
o Qualtrics, Salesforce, Alchemer, and / or similar customer data platforms
o Visualizations tools (Tableau, Power BI, Spotfire)
o Eloqua, SalesForce, Adobe and other martech platforms
- Ability to leverage Python, R, or SAS to help facilitate predictive analytics
- Experience with ETL and/or data prep tools, Databricks and/or PySpark
- Advanced Microsoft Office skills (Excel)
- Excellent interpersonal and communication skills, with strong written and verbal presentation. Strong communicator and experience using data to tell a story
- Attention to detail and results oriented.
- Bachelor's degree in Marketing, Engineering, Science, or Business, Master's degree a strong plus
**Ideal Candidates will be:**
- A self-starter with a see it/own it/do it mentality who can work both independently and with a team, be highly adaptable and flexible with an ability to change direction when needed
- Ability to get hands-on when necessary is a must
- Proven ability to translate complex analytical findings into actionable recommendations
- Strong presentation and storytelling skills for marketing and business audiences
- Excellent project management and stakeholder management skills
- Prior leadership experience in a matrixed organization and engagement with global stakeholders
- Experience in medical diagnostics, pharmaceutical R&D, clinical development and/or healthcare is desirable
- Have exceptional understanding of Martech data sources and their connectivity across platforms to prove effectiveness of marketing efforts
**Labcorp is proud to be an Equal Opportunity Employer:**
Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.
**We encourage all to apply**
If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site ( or contact us at Labcorp Accessibility. ( ) For more information about how we collect and store your personal data, please see our Privacy Statement ( .
Is this job a match or a miss?
This advertiser has chosen not to accept applicants from your region.
0
Account Director - LinkedIn Marketing Solutions
Bengaluru, Karnataka
LinkedIn
Posted 3 days ago
Job Viewed
Job Description
LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun - where everyone can succeed.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
Join us to transform the way the world works
LinkedIn Marketing Solutions is a Billion-dollar plus industry in India and native advertising is the fastest growing component of that market. LinkedIn India is the market leader in B2B content marketing domain that is expected to grow at 50%+ YOY. We help businesses achieve their marketing ROI objectives with a suite of superior products that includes native advertising and programmatic. We are investing in the Content Marketing ecosystem through various thought leadership initiatives that will enable us to capture the opportunity that the market provides.
This position is a key contributor in helping showcase LinkedIn as a premier network for new brands or entities to market to the world's professionals. You will evaluate assigned sales portfolio and set strategic objectives to grow revenue and collaborate with multiple internal and external stakeholders to deliver against numbers.
This role provides an opportunity to build expertise in digital advertising specifically focused on content marketing and marketing technology. You will have the ability to create thought leadership on Marketing Solutions narrative and influence key marketers/marketing organizations as well as agency groups / partner entities.
Responsibilities
+ Assume ownership of assigned portfolio, develop strategic acquisition plans detailing critical insights and new business opportunities
+ Develop and cultivate deep relationships with senior executive clients at SVP, VP and CMO levels and leverage to build expertise on client's business or industry specifics, competitive landscape and product differentiators
+ Proactively reach out to customers and/or agencies, deliver a customized solution and ensure delivery to pre-defined campaign KPIs
+ Identify and implement intelligent client research, ROI reporting and industry-specific information by leveraging internal tools and resources for teams' benefit
+ Assess and understand the agency landscape, develop deep senior level agency relationships and drive engagement to influence spends
+ Structure and manage complex negotiations to successful closure and delivery
+ Consistent achievement of business-level revenue and consumption targets through disciplined pipeline, forecast and risk management on a monthly/quarterly basis
Basic Qualifications
+ BA/BS degree in marketing or a related field
+ 5+ years of experience in B2B sales or advertising, media sales and / or business development
Preferred Qualifications
+ MBA or post-graduation (relevant)
+ Excellent verbal and written communication skills
+ Experience selling business solutions to marketers and driving revenue through development of long-term strategic relationships
+ Exposure to marketing technology / automation or online media sales at a Tier 1 publisher platform or tier 1 domain consulting with brand / performance marketers
+ Ability to understand and manipulate data to form a compelling sales story
Suggested Skills here
+ Collaboration
+ New business
+ Strategic mindset
**India Disability Policy**
LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. For more information on our equal opportunity policy, please visit Data Privacy Notice for Job Candidates **
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants:
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
Join us to transform the way the world works
LinkedIn Marketing Solutions is a Billion-dollar plus industry in India and native advertising is the fastest growing component of that market. LinkedIn India is the market leader in B2B content marketing domain that is expected to grow at 50%+ YOY. We help businesses achieve their marketing ROI objectives with a suite of superior products that includes native advertising and programmatic. We are investing in the Content Marketing ecosystem through various thought leadership initiatives that will enable us to capture the opportunity that the market provides.
This position is a key contributor in helping showcase LinkedIn as a premier network for new brands or entities to market to the world's professionals. You will evaluate assigned sales portfolio and set strategic objectives to grow revenue and collaborate with multiple internal and external stakeholders to deliver against numbers.
This role provides an opportunity to build expertise in digital advertising specifically focused on content marketing and marketing technology. You will have the ability to create thought leadership on Marketing Solutions narrative and influence key marketers/marketing organizations as well as agency groups / partner entities.
Responsibilities
+ Assume ownership of assigned portfolio, develop strategic acquisition plans detailing critical insights and new business opportunities
+ Develop and cultivate deep relationships with senior executive clients at SVP, VP and CMO levels and leverage to build expertise on client's business or industry specifics, competitive landscape and product differentiators
+ Proactively reach out to customers and/or agencies, deliver a customized solution and ensure delivery to pre-defined campaign KPIs
+ Identify and implement intelligent client research, ROI reporting and industry-specific information by leveraging internal tools and resources for teams' benefit
+ Assess and understand the agency landscape, develop deep senior level agency relationships and drive engagement to influence spends
+ Structure and manage complex negotiations to successful closure and delivery
+ Consistent achievement of business-level revenue and consumption targets through disciplined pipeline, forecast and risk management on a monthly/quarterly basis
Basic Qualifications
+ BA/BS degree in marketing or a related field
+ 5+ years of experience in B2B sales or advertising, media sales and / or business development
Preferred Qualifications
+ MBA or post-graduation (relevant)
+ Excellent verbal and written communication skills
+ Experience selling business solutions to marketers and driving revenue through development of long-term strategic relationships
+ Exposure to marketing technology / automation or online media sales at a Tier 1 publisher platform or tier 1 domain consulting with brand / performance marketers
+ Ability to understand and manipulate data to form a compelling sales story
Suggested Skills here
+ Collaboration
+ New business
+ Strategic mindset
**India Disability Policy**
LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. For more information on our equal opportunity policy, please visit Data Privacy Notice for Job Candidates **
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants:
Is this job a match or a miss?
This advertiser has chosen not to accept applicants from your region.
1
Director of Marketing-Conrad Bengaluru
Bengaluru, Karnataka
Hilton
Posted 3 days ago
Job Viewed
Job Description
With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others.
If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it's with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike.
The Director of Marketing is responsible for the promotion of the hotel, its image, facilities and services to the general public, customers, the hotel and the community. He / she is also responsible for gaining positive exposure for the hotel in mass media and the community, as well as building a solid presence in the market by maintaining good relationship with the press and the local community.
**What will I be doing?**
As the Director of Marketing, you will be responsible for performing the following tasks to the highest standards:
- Be familiar with hotel product knowledge and related activities.
- Responsible for the publicity and promotion of all products of the hotel, including but not limited to rooms, catering, banquets, etc.
- Assist the relevant departments to achieve the revenue targets and related tasks set by the hotel.
- Develop and implement the hotel's advertising budget and external advertising.
- Coordinate and implement communication plans for hotel activities and promotions (sales, catering, etc.) with all operating departments of the hotel.
- Ensure that the hotel has a good image and corresponding flow on the mainstream platform in the main source area.
- Establish good relations with the media (publications, broadcasts, etc.) and implement hotel marketing campaigns.
- Fully monitor all printed products of the hotel to ensure consistency with group guidelines.
- Ensure the hotel homepage, official Weibo and other online and social media platforms' information is accurate and updated in a timely manner.
- Real-time monitoring of guest comments on various network platforms and replying promptly.
- Plan and execute hotel public relation activities and achieve expected ROI.
- Design prints according to hotel standards and ensure print quality.
- Manage a comprehensive targeted database and advertise hotel promotions.
- Monitor expenses according to the commercial development department budget to maximize return on investment.
- Liaise with other hotel departments, outside organizations or government departments to coordinate and implement different hotel projects.
- Assist with photography, video shooting and interviews of domestic and foreign media.
- Update the gallery and promotional kit in a timely manner to maintain a fixed capital list.
- Prepare, plan and execute hotel public relations activities.
- Maintain normal communication with the local media.
- Monitor the design project.
- Responsible for the management of the Marcom department.
- Carry out any other reasonable duties and responsibilities as assigned.
- The Management reserves the right to make changes to this job description at its sole discretion and without advance notice.
**What are we looking for?**
A Director of Marketing serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:
- Hospitality: We are passionate about delivering exceptional Guest experiences.
- Integrity: We do the right thing all the time.
- Leadership: We are leaders in our industry and in our Communities.
- Teamwork: We are team players in everything we do.
- Ownership: We are owners of our actions and decisions.
- Now: We operate with a sense of urgency and discipline.
- At least 5 years working experience in the Marketing and Public Relations department of international brand hotels.
- Possess creative writing skills.
- Strong knowledge of advertising media planning and printing production.
- Knowledge in Word, Excel, web and basic knowledge of desktop publishing systems.
- Organized, detail-oriented and good administrative skill.
- Good communication with local news media.
- Fluent in spoken and written English to meet business needs.
- Able to be resourceful, creative and maintain flexibility.
**What will it be like to work for Hilton?**
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travellers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!
**Job:** _Marketing Services_
**Title:** _Director of Marketing-Conrad Bengaluru_
**Location:** _null_
**Requisition ID:** _HOT0ATGP_
**EOE/AA/Disabled/Veterans**
If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it's with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike.
The Director of Marketing is responsible for the promotion of the hotel, its image, facilities and services to the general public, customers, the hotel and the community. He / she is also responsible for gaining positive exposure for the hotel in mass media and the community, as well as building a solid presence in the market by maintaining good relationship with the press and the local community.
**What will I be doing?**
As the Director of Marketing, you will be responsible for performing the following tasks to the highest standards:
- Be familiar with hotel product knowledge and related activities.
- Responsible for the publicity and promotion of all products of the hotel, including but not limited to rooms, catering, banquets, etc.
- Assist the relevant departments to achieve the revenue targets and related tasks set by the hotel.
- Develop and implement the hotel's advertising budget and external advertising.
- Coordinate and implement communication plans for hotel activities and promotions (sales, catering, etc.) with all operating departments of the hotel.
- Ensure that the hotel has a good image and corresponding flow on the mainstream platform in the main source area.
- Establish good relations with the media (publications, broadcasts, etc.) and implement hotel marketing campaigns.
- Fully monitor all printed products of the hotel to ensure consistency with group guidelines.
- Ensure the hotel homepage, official Weibo and other online and social media platforms' information is accurate and updated in a timely manner.
- Real-time monitoring of guest comments on various network platforms and replying promptly.
- Plan and execute hotel public relation activities and achieve expected ROI.
- Design prints according to hotel standards and ensure print quality.
- Manage a comprehensive targeted database and advertise hotel promotions.
- Monitor expenses according to the commercial development department budget to maximize return on investment.
- Liaise with other hotel departments, outside organizations or government departments to coordinate and implement different hotel projects.
- Assist with photography, video shooting and interviews of domestic and foreign media.
- Update the gallery and promotional kit in a timely manner to maintain a fixed capital list.
- Prepare, plan and execute hotel public relations activities.
- Maintain normal communication with the local media.
- Monitor the design project.
- Responsible for the management of the Marcom department.
- Carry out any other reasonable duties and responsibilities as assigned.
- The Management reserves the right to make changes to this job description at its sole discretion and without advance notice.
**What are we looking for?**
A Director of Marketing serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:
- Hospitality: We are passionate about delivering exceptional Guest experiences.
- Integrity: We do the right thing all the time.
- Leadership: We are leaders in our industry and in our Communities.
- Teamwork: We are team players in everything we do.
- Ownership: We are owners of our actions and decisions.
- Now: We operate with a sense of urgency and discipline.
- At least 5 years working experience in the Marketing and Public Relations department of international brand hotels.
- Possess creative writing skills.
- Strong knowledge of advertising media planning and printing production.
- Knowledge in Word, Excel, web and basic knowledge of desktop publishing systems.
- Organized, detail-oriented and good administrative skill.
- Good communication with local news media.
- Fluent in spoken and written English to meet business needs.
- Able to be resourceful, creative and maintain flexibility.
**What will it be like to work for Hilton?**
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travellers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!
**Job:** _Marketing Services_
**Title:** _Director of Marketing-Conrad Bengaluru_
**Location:** _null_
**Requisition ID:** _HOT0ATGP_
**EOE/AA/Disabled/Veterans**
Is this job a match or a miss?
This advertiser has chosen not to accept applicants from your region.
2
Director of Product Marketing
Bengaluru, Karnataka
Icertis
Posted 3 days ago
Job Viewed
Job Description
Icertis is looking for a senior leader in product marketing who embraces AI-first approaches to messaging, content creation and product launches. This is a high impact role, partnering closely with sales leaders and product management.
This high visibility role reports to the CVP of Product Marketing, with regular interactions with the C-suite. While the role is based out of India, it demands cross-time-zone agility with the US based teams.
This role will require you to build GTM strategy jointly with the business & product teams, create impactful messaging for the top Icertis solutions and the related downstream content. This role will drive some of the vertical solutions that Icertis offers & continues to build upon.
The ideal candidate will not only bring a wealth of experience & knowledge in messaging, storytelling & content creation but they are expected to be an AI-first marketer. As an AI-first marketer, they’ve experimented with using AI in their craft and come with a POV on how best to use it to scale the multiple demands of product marketing. Icertis is a at a unique point in its journey – its at a sweet spot of operating like a startup but with the intention of building processes to scale up to be a $1B company. As such, the right person for this role will have the required hustle to get things done – with a focus on outcomes vs output. This is a player-coach role, and will need you to not only coach the team but also run your own projects.
Responsibilities :
- Spearhead the go-to-market (GTM) strategy & activities for other vertical solutions jointly with the business & product teams.
- Be an AI-first thinker, leader & doer.
- Own creation of messaging and downstream content to tell the stories that will drive unique value prop
- Craft captivating collateral: presentations, whitepapers, blogs, demos, videos that wow and convert.
- Deliver razor-sharp competitive intel and messaging to accelerate sales wins.
- Fuel sales enablement with training and tools to speed up deals and customer growth.
- Team up cross-functionally within marketing on demand gen, launches, and insights for executive decisions.
Skills and Qualifications:
- 15+ years in enterprise SaaS product marketing.
- Growth mindset is a requirement with the ability to learn and master new technologies.
- Track record of driving successful product launches and scaling go-to-market motions.
- Outstanding storytelling, communication, and executive presentation skills.
- A collaborative, roll-up-your-sleeves mindset with a global perspective.
- Proven ability & willingness to work across time zones - especially Seattle (US HQ) and India .
- Bachelor’s degree required, MBA a plus.
Is this job a match or a miss?
This advertiser has chosen not to accept applicants from your region.
3
Director of Marketing Strategy for genAI Start-up
Bengaluru, Karnataka
ZEISS India
Posted 12 days ago
Job Viewed
Job Description
ZEISS in India
ZEISS in India is headquartered in Bengaluru and present in the fields of Industrial Quality Solutions, Research Microscopy Solutions, Medical Technology, Vision Care and Sports & Cine Optics.
ZEISS India has 3 production facilities, R&D center, Global IT services and about 40 Sales & Service offices in almost all Tier I and Tier II cities in India. With 2200+ employees and continued investments over 25 years in India, ZEISS’ success story in India is continuing at a rapid pace.
Further information at ZEISS India.
VisioGen is an innovative internal start-up from ZEISS that was founded in India to use generative AI to optimize communication with patients and increase conversion rates for premium eye clinics. Our innovative solution optimizes the processing of inquiries across multiple channels and combines AI-powered responses with verification by in-house opticians to ensure accuracy, efficiency, and compliance.
The Senior Marketing Manager will lead the market entry, adoption, and scaling for premium ophthalmology clinics in the United States. This role will focus on creating impactful marketing campaigns, leveraging digital channels, and collaborating with cross-functional teams to position VisioGen as a market leader in ophthalmology solutions. Over time, the role will expand to support global marketing efforts, ensuring alignment with diverse market needs while maintaining a start-up mindset within a large enterprise framework.
Marketing Strategy and Execution
- Develop and implement comprehensive marketing strategies to position VisioGen as a leader in AI-driven patient interaction solutions for ophthalmology clinics.
- Conduct market research to identify customer needs, competitive positioning, and emerging trends.
- Define and execute go-to-market plans for new product launches, ensuring alignment with sales and product teams.
- Monitor and analyze marketing performance metrics, adjusting strategies to optimize ROI.
Digital Marketing and Campaign Management**
- Lead digital marketing initiatives, including SEO/SEM, email marketing, social media, and content marketing, to drive lead generation and customer engagement.
- Collaborate with internal and external teams to create compelling content, such as blogs, case studies, videos, and webinars, that resonate with target audiences.
- Manage online advertising campaigns, ensuring effective targeting and budget optimization.
- Leverage analytics tools to track campaign performance and provide actionable insights.
Brand Management and Communications
- Ensure consistent brand messaging across all marketing channels and materials.
- Oversee the creation of marketing collateral, including brochures, presentations, and sales tools and secure ZEISS brand compliance.
- Represent VisioGen at industry events, conferences, and trade shows to promote the brand and build relationships.
Customer Insights and NPS Analysis
- Conduct Net Promoter Score (NPS) surveys to measure customer satisfaction and loyalty.
- Analyze NPS data to identify trends, pain points, and opportunities for improvement.
- Collaborate with cross-functional teams to address customer feedback and enhance the overall customer experience.
- Gather and analyze customer insights to inform marketing strategies and product development.
- Conduct competitive analysis to identify opportunities for differentiation and growth.
- Provide insights to the product team to guide feature development and positioning.
Cross-Functional Collaboration
- Work closely with the commercial team to align marketing efforts with revenue goals and support lead nurturing.
- Partner with the product team to ensure marketing strategies align with product roadmaps and customer needs.
- Collaborate with global and local marketing teams across ZEISS group to adapt strategies for diverse markets and cultural contexts.
Education And Experience
- Bachelor’s degree in marketing, business, or a related field (MBA or equivalent preferred).
- 8+ years of experience in marketing, with a proven track record of driving successful campaigns in the healthcare, medtech, or technology sectors.
- Strong understanding of digital marketing tools and platforms, including Google Analytics, Zoho and social media management tools.
- Experience in brand management and positioning in competitive markets.
- Experience conducting and analyzing NPS surveys is highly desirable.
Skills And Competencies
- Exceptional analytical skills, with the ability to interpret data and translate insights into actionable strategies.
- Strong project management skills, with the ability to manage multiple campaigns and deadlines.
- Excellent communication and interpersonal skills, with fluency in English (both written and spoken).
- Creative mindset with a passion for innovation and problem-solving.
- Experience working in a start-up or entrepreneurial environment is a plus.
Your ZEISS Recruiting Team
Upasana Sinal
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4
Associate Director, India Strategy, Communications & Marketing
Bengaluru, Karnataka
Parexel
Posted 3 days ago
Job Viewed
Job Description
We are seeking a dynamic, experienced professional to join our team as an Associate Director in our India entity. By working closely together with the India leadership, this position will play a key role in shaping the company's India strategy and driving communications and marketing planning and initiatives internally and externally.
The successful candidate will possess strong strategic thinking capabilities, excellent communication skills, solid external/internal communications and marketing experience and a proven ability to manage cross-functional initiatives. This role will focus on corporate communications (50%), company strategy development (40%), and marketing (10%) in India. This position will report directly to the Senior Vice President, Asia/Pacific Strategy & Head of Greater China, and be a part of the APAC Strategy & Marketing team and Parexel India leadership team, offering an exciting opportunity to work closely with senior leadership on both strategic, communications and marketing initiatives.
**Key Responsibilities:**
**External and Internal Communications (50%)**
+ Continue to enhance Parexel's corporate image in India, position Parexel as the choice of local talent and remain in forefront of local regulator, media and other external stakeholders e.g. site and patient as appropriate.
+ Lead the development and execution of external communication strategies, including media relations and crisis management.
+ Develop and maintain relationships with key external stakeholders, including industry media and government agencies.
+ Coordinate with global external communication and Corporate Affairs teams to ensure alignment of key messaging across all platforms.
+ Oversee content creation, presentations, newsletters, and reports for both internal and external audiences.
+ Support India country head, ensuring clear, consistent, and effective communication to both external and internal stakeholders.
+ Provide guidance and support for employee engagement initiatives to foster a transparent and collaborative culture.
**India Strategy (40%)**
+ Work closely with the APAC strategy team and India leadership to develop and implement strategic initiatives that drive business growth and profitability.
+ Support APAC strategy team to conduct strategic analysis of market trends, competitors, and regulatory environment in India to inform the company's India decision-making.
+ Collaborate with cross-functional teams to align India priorities with the strategic vision and objectives.
+ Contribute to the preparation of India strategic plans, presentations for leadership.
+ Support decision-making on key investments and business partnerships.
**Marketing (10%)**
+ Plan and implement marketing activities with support from local sales team, including local conferences, exhibitions, customer events, webinars, email outreaches.
+ Collaborate with the Global and APAC marketing teams to develop localized campaigns that resonate with the target customers in India.
**Internal and External Stakeholders**
+ **Internal Stakeholders** :These are individuals or teams within the organization who are directly impacted by or contribute to communication and strategic initiatives. The role will involve collaborating with internal stakeholders such as:
+ **APAC Strategy & Marketing Team:** Aligning India-specific strategies with broader regional and global objectives. Work closely with peers to develop and implement regional initiatives.
+ **India Leadership Team** : Align local strategy, communications marketing with the global and regional strategy.
+ **Marketing & External Communications Team** : Work closely with the team to create aligned thought leadership programs, messaging, campaigns, content and key branding designs.
+ **Corporate Affairs:** Work closely with the team to create aligned messaging for employee engagement, local announcement and crisis management and lead/implementation of key India employee events and global executive visits.
+ **External Stakeholders** :These are individuals or organizations outside the company that influence or are influenced by the company's operations. The role will involve engaging with external stakeholders such as:
+ **Media & Press** : Building relationships with industry media, journalists, and influencers to manage company reputation and share strategic messaging.
+ **Government Agencies & Regulators** : Maintain high profile in front of regulatory bodies.
+ **Clients** : Engage with clients and differentiate Parexel to improve the right-to-win.
+ **Sites & Patients:** work with India leadership and support site engagement.
+ **Industry Associations & Thought Leaders** : work with India leadership to represent Parexel in local industry forums and collaborate with thought leaders to shape public perception and policy.
**Qualifications:**
+ **Education** : Bachelor's degree in business, Communications, Marketing, or related field. MBA or equivalent is highly desirable.
+ **Experience** :
+ Minimum of 7-10 years of experience in communications, strategy or related roles.
+ At least 3 years of experience in a leadership or management position.
+ Experience in the life sciences or pharmaceutical industry is preferred.
+ Strong knowledge of the Indian market, including regulatory and competitive landscape is preferred.
+ **Skills & Abilities** :
+ Strong strategic thinking, problem-solving, and business acumen.
+ Excellent communication skills (written and verbal) with the ability to tailor messaging to different audiences.
+ Proven experience in developing and executing external and internal communications strategies.
+ Experience in media relations and crisis communication management.
+ Ability to work collaboratively in a fast-paced, cross-functional environment.
+ Knowledge of field marketing tactics and strategies is a plus.
+ Fluency in English; proficiency in Hindi or other regional languages is a plus.
**Personal Attributes:**
+ **Leadership & Collaboration** : Strong team player with the ability to lead projects and work effectively with senior management and cross-functional teams.
+ **Proactive & Results-Driven** : Ability to take initiative and work independently to achieve measurable results.
+ **Cultural Sensitivity** : Understanding of and sensitivity to diverse cultural perspectives.
+ **Adaptability** : Comfortable working in a dynamic environment and able to quickly pivot to address new challenges.
**Why Join Us?**
+ Be part of a global, innovative company with a mission of accelerating the delivery of life-changing treatments to patients with heart.
+ Opportunity to lead key strategic initiatives and contribute to the growth of the business.
+ Work with talented and passionate colleagues in a collaborative, fast-paced environment.
+ Opportunities for professional growth.
EEO Disclaimer
Parexel is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to legally protected status, which in the US includes race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
The successful candidate will possess strong strategic thinking capabilities, excellent communication skills, solid external/internal communications and marketing experience and a proven ability to manage cross-functional initiatives. This role will focus on corporate communications (50%), company strategy development (40%), and marketing (10%) in India. This position will report directly to the Senior Vice President, Asia/Pacific Strategy & Head of Greater China, and be a part of the APAC Strategy & Marketing team and Parexel India leadership team, offering an exciting opportunity to work closely with senior leadership on both strategic, communications and marketing initiatives.
**Key Responsibilities:**
**External and Internal Communications (50%)**
+ Continue to enhance Parexel's corporate image in India, position Parexel as the choice of local talent and remain in forefront of local regulator, media and other external stakeholders e.g. site and patient as appropriate.
+ Lead the development and execution of external communication strategies, including media relations and crisis management.
+ Develop and maintain relationships with key external stakeholders, including industry media and government agencies.
+ Coordinate with global external communication and Corporate Affairs teams to ensure alignment of key messaging across all platforms.
+ Oversee content creation, presentations, newsletters, and reports for both internal and external audiences.
+ Support India country head, ensuring clear, consistent, and effective communication to both external and internal stakeholders.
+ Provide guidance and support for employee engagement initiatives to foster a transparent and collaborative culture.
**India Strategy (40%)**
+ Work closely with the APAC strategy team and India leadership to develop and implement strategic initiatives that drive business growth and profitability.
+ Support APAC strategy team to conduct strategic analysis of market trends, competitors, and regulatory environment in India to inform the company's India decision-making.
+ Collaborate with cross-functional teams to align India priorities with the strategic vision and objectives.
+ Contribute to the preparation of India strategic plans, presentations for leadership.
+ Support decision-making on key investments and business partnerships.
**Marketing (10%)**
+ Plan and implement marketing activities with support from local sales team, including local conferences, exhibitions, customer events, webinars, email outreaches.
+ Collaborate with the Global and APAC marketing teams to develop localized campaigns that resonate with the target customers in India.
**Internal and External Stakeholders**
+ **Internal Stakeholders** :These are individuals or teams within the organization who are directly impacted by or contribute to communication and strategic initiatives. The role will involve collaborating with internal stakeholders such as:
+ **APAC Strategy & Marketing Team:** Aligning India-specific strategies with broader regional and global objectives. Work closely with peers to develop and implement regional initiatives.
+ **India Leadership Team** : Align local strategy, communications marketing with the global and regional strategy.
+ **Marketing & External Communications Team** : Work closely with the team to create aligned thought leadership programs, messaging, campaigns, content and key branding designs.
+ **Corporate Affairs:** Work closely with the team to create aligned messaging for employee engagement, local announcement and crisis management and lead/implementation of key India employee events and global executive visits.
+ **External Stakeholders** :These are individuals or organizations outside the company that influence or are influenced by the company's operations. The role will involve engaging with external stakeholders such as:
+ **Media & Press** : Building relationships with industry media, journalists, and influencers to manage company reputation and share strategic messaging.
+ **Government Agencies & Regulators** : Maintain high profile in front of regulatory bodies.
+ **Clients** : Engage with clients and differentiate Parexel to improve the right-to-win.
+ **Sites & Patients:** work with India leadership and support site engagement.
+ **Industry Associations & Thought Leaders** : work with India leadership to represent Parexel in local industry forums and collaborate with thought leaders to shape public perception and policy.
**Qualifications:**
+ **Education** : Bachelor's degree in business, Communications, Marketing, or related field. MBA or equivalent is highly desirable.
+ **Experience** :
+ Minimum of 7-10 years of experience in communications, strategy or related roles.
+ At least 3 years of experience in a leadership or management position.
+ Experience in the life sciences or pharmaceutical industry is preferred.
+ Strong knowledge of the Indian market, including regulatory and competitive landscape is preferred.
+ **Skills & Abilities** :
+ Strong strategic thinking, problem-solving, and business acumen.
+ Excellent communication skills (written and verbal) with the ability to tailor messaging to different audiences.
+ Proven experience in developing and executing external and internal communications strategies.
+ Experience in media relations and crisis communication management.
+ Ability to work collaboratively in a fast-paced, cross-functional environment.
+ Knowledge of field marketing tactics and strategies is a plus.
+ Fluency in English; proficiency in Hindi or other regional languages is a plus.
**Personal Attributes:**
+ **Leadership & Collaboration** : Strong team player with the ability to lead projects and work effectively with senior management and cross-functional teams.
+ **Proactive & Results-Driven** : Ability to take initiative and work independently to achieve measurable results.
+ **Cultural Sensitivity** : Understanding of and sensitivity to diverse cultural perspectives.
+ **Adaptability** : Comfortable working in a dynamic environment and able to quickly pivot to address new challenges.
**Why Join Us?**
+ Be part of a global, innovative company with a mission of accelerating the delivery of life-changing treatments to patients with heart.
+ Opportunity to lead key strategic initiatives and contribute to the growth of the business.
+ Work with talented and passionate colleagues in a collaborative, fast-paced environment.
+ Opportunities for professional growth.
EEO Disclaimer
Parexel is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to legally protected status, which in the US includes race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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This advertiser has chosen not to accept applicants from your region.
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