What Jobs are available for Marketing Directors in India?

About Boostmyshop

Boostmyshop is a leading provider of tailored SaaS solutions designed to perfect pricing and monitor competitors, empowering e-commerce businesses to optimize their performance and drive growth. As we enter our next phase of expansion, we are looking for a key leader to scale our marketing efforts from our hub in Pondicherry.

The Opportunity

We are seeking an experienced and results-driven Marketing Director to lead and scale our growing marketing team in Pondicherry. This is a critical leadership role where you will develop our existing talent, strategically expand the team, and take full ownership of the marketing engine that drives Boostmyshop's global growth. You are a hands-on leader who is equally comfortable setting high-level strategy and diving into the data to optimize performance. You thrive in a fast-paced environment and are obsessed with delivering measurable results.

What You Will Do

• Team Leadership & Growth: Lead, mentor, and expand our marketing team in Pondicherry, starting with our talented foundational members. You will be responsible for their professional development and for strategically hiring new talent to meet our growth objectives.
• SaaS Growth Strategy: Develop and execute a comprehensive marketing strategy to drive qualified pipeline and accelerate revenue growth, leveraging your deep experience in the B2B SaaS market.
• Performance Marketing Mastery: Own the strategy, budget, and execution of all paid (SEA, Social Ads) and organic (SEO) channels. You will be relentlessly focused on optimizing for conversion, ROI, and customer acquisition cost (CAC).
• Innovate in Next-Gen Search:Go beyond traditional SEO. Develop and implement cutting-edge strategies for AI-driven search and conversational AI optimization, ensuring Boostmyshop stays ahead of the curve and dominates the search landscape of tomorrow.
• Data-Driven Execution: Define, monitor, and report on all marketing KPIs. You will live in the data, using tools like GA4 to analyze performance, derive actionable insights, and drive every strategic decision.

What We Are Looking For

• Deep Expertise in B2B SaaS Marketing: This is our most critical requirement. You must have a proven track record of success (4+ years) in a senior digital marketing role at a B2B SaaS company, with clear, measurable achievements in pipeline generation and revenue growth.
• Proven Leader & Mentor: You have demonstrated experience leading and developing marketing professionals. Your passion is not just hitting targets, but also building and elevating the people on your team.
• Hands-On SEO/SEA Expertise: You possess a strong, practical background in both organic and paid search. You know what it takes to win in a competitive digital landscape and can guide your team with credible, hands-on knowledge.
• AI-Forward Thinker: You are actively analyzing and forming strategies to leverage the impact of AI on search and marketing. You can speak confidently about optimizing for this new paradigm.
• Bias for Action: You are a "doer" who acts with urgency, pivots intelligently, and is motivated by achieving and exceeding targets. You excel in a results-oriented culture.
• Location: Based in or willing to relocate to Pondicherry, India.

Highly Advantageous

• Experience in the e-commerce technology ecosystem (Shopify, Magento, BigCommerce, etc.).
• Experience with Product-Led Growth (PLG) strategies.

Why Join Boostmyshop?

• Lead and Scale: You won't be starting from zero. You'll lead our existing team and have the autonomy to scale the function, strategy, and impact to the next level.
• High-Impact Role: Your work will directly shape the company's global trajectory and success.
• Be at the Forefront: We are committed to leading our industry, including embracing the shift to AI in marketing and search. You will be driving that charge.
• Dynamic Culture: Join a passionate, agile team dedicated to building best-in-class solutions for e-commerce.

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 7 years of progressive experience in marketing, with at least 4 years in a leadership or directorial role.
• Proven experience in developing and executing integrated marketing strategies across various channels.
• Strong understanding of digital marketing concepts, including SEO, SEM, social media, content marketing, and email marketing.
• Demonstrated success in brand building and driving customer acquisition and engagement.
• Excellent leadership, team management, and communication skills.
• Proficiency in marketing analytics tools and CRM software.
• Ability to manage budgets, track performance metrics, and report on ROI.
• Strategic thinker with strong analytical and problem-solving capabilities.
• Experience in a remote work environment is highly preferred.

• Develop and implement integrated digital marketing strategies aligned with business objectives.
• Oversee all digital marketing channels, including SEO, SEM, PPC, social media, email marketing, and content marketing.
• Manage and optimize digital advertising campaigns to maximize reach, engagement, and conversion rates.
• Lead the creation and execution of compelling content strategies across multiple platforms.
• Analyze digital marketing performance data, generate insights, and provide regular reports to senior management.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
• Stay current with emerging digital marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams (sales, product, design) to ensure cohesive brand messaging and customer experience.
• Manage external agencies and vendors as needed to support digital marketing initiatives.
• Develop and implement strategies to enhance website traffic, user experience, and conversion rates.
• Build and nurture online communities and engage with customers across social media platforms.
• Drive innovation in digital marketing approaches and explore new growth opportunities.

• Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree preferred.
• Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a leadership role.
• Proven track record of developing and executing successful digital marketing campaigns that deliver measurable results.
• In-depth knowledge of SEO, SEM, PPC, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, Adobe Analytics, HubSpot, SEMrush).
• Strong analytical and data interpretation skills.
• Excellent leadership, communication, and project management abilities.
• Experience managing marketing budgets and optimizing campaign performance.
• Creative thinker with a strong understanding of consumer behavior online.
• Ability to work effectively in a hybrid work environment and collaborate with remote and on-site teams.
• Experience in the retail or a related industry is a plus.

• Developing and executing integrated digital marketing strategies aligned with business objectives.
• Overseeing and managing all digital marketing channels including SEO, SEM, social media, content, email, and paid advertising.
• Setting clear KPIs and performance metrics, and regularly analyzing campaign effectiveness.
• Leveraging data analytics and market research to identify trends and opportunities.
• Managing the digital marketing budget, ensuring optimal allocation of resources and maximizing ROI.
• Leading and mentoring a team of digital marketing professionals, fostering their growth and development.
• Collaborating with product, sales, and creative teams to ensure cohesive brand messaging and campaign execution.
• Staying abreast of the latest digital marketing trends, technologies, and best practices.
• Managing the company's online presence and reputation.
• Driving website traffic, lead generation, and customer engagement through digital initiatives.

• Develop and implement innovative digital marketing strategies and campaigns across all relevant platforms.
• Manage and optimize paid advertising campaigns (PPC, Social Ads) to maximize ROI.
• Oversee SEO initiatives to improve organic search rankings and drive website traffic.
• Lead content marketing efforts, including strategy, creation, and distribution.
• Manage social media presence and engagement strategies.
• Develop and execute email marketing campaigns for lead generation and customer retention.
• Analyze marketing data and metrics, providing actionable insights and performance reports.
• Stay abreast of the latest digital marketing trends and technologies, recommending new approaches.
• Collaborate with cross-functional teams to ensure brand consistency and campaign alignment.
• Manage the digital marketing budget effectively.
• Mentor and guide a team of digital marketing specialists.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 8 years of experience in digital marketing, with at least 4 years in a leadership role.
• Proven track record of developing and executing successful digital marketing campaigns.
• In-depth knowledge of SEO, SEM, content marketing, social media, and email marketing best practices.
• Strong analytical skills and proficiency with marketing analytics tools (e.g., Google Analytics).
• Experience with marketing automation platforms and CRM systems.
• Excellent leadership, project management, and communication skills.
• Demonstrated ability to manage budgets and teams.
• Creative thinking and a passion for innovation in digital marketing.
• Experience in (specific industry, e.g., e-commerce, SaaS) is a plus.

• Develop and implement innovative marketing strategies to achieve business objectives.
• Oversee all marketing channels including digital, content, social media, PR, and events.
• Manage the marketing budget and allocate resources effectively.
• Analyze marketing campaign performance and provide actionable insights for optimization.
• Lead and mentor a remote marketing team, fostering collaboration and high performance.
• Conduct market research and competitor analysis to identify opportunities and threats.
• Build and maintain strong brand positioning and messaging.
• Develop and execute lead generation and customer acquisition programs.
• Collaborate with sales, product, and other departments to ensure alignment.
• Stay abreast of emerging marketing trends and technologies.

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• 10+ years of progressive experience in marketing, with at least 3 years in a leadership role.
• Proven success in developing and executing successful marketing campaigns.
• Expertise in digital marketing, SEO/SEM, content marketing, and social media strategies.
• Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, CRM).
• Excellent leadership, communication, and project management skills.
• Demonstrated ability to manage budgets and measure ROI.
• Experience working in a remote or distributed team environment is highly desirable.
• Strategic thinking and problem-solving capabilities.