288 Marketing Initiatives jobs in India

About Mitsogo | Hexnode:

Mitsogo is a global organization that highly values the contributions of each employee. Our ability to attract top talent is a testament to our commitment to fostering a sense of belonging for everyone.

We recognize the rapid evolution of technology and society that impacts our industry, and we

prioritize equipping our employees with diverse opportunities and empowering them with a wide

range of skills.

Hexnode, the Enterprise software division of Mitsogo Inc., was founded to simplify how people

work. Operating in over 100 countries, Hexnode UEM empowers organizations in diverse

sectors. Fueling the transformation to a seamless ecosystem of connected tools, Hexnode is

revolutionizing the enterprise software and cybersecurity landscape.

Job Overview:

We are seeking a dynamic and detail-oriented Marketing Program Manager with a strong foundation in marketing campaigns, strategies, and operations. The ideal candidate will have started their career in marketing and evolved into a program management role, bringing a unique blend of strategic thinking, operational excellence, and cross-functional collaboration.

Location: Chennai or Kochi

Experience: 3–5 Years

Responsibilities:

Program Management: Lead and manage marketing programs from planning through execution,

ensuring alignment with business goals and timelines.

- Campaign Oversight: Collaborate with marketing teams to oversee campaign execution,

ensuring consistency, quality, and timely delivery.

- Cross-functional Collaboration: Work closely with content, design, digital, product, and

other marketing departments to drive integrated marketing initiatives.

- Project Tools & Workflow: Manage tasks and timelines using tools like Jira, Asana, Trello, or

similar project management platforms.

- Performance Tracking: Monitor program KPIs, generate reports, and provide actionable

insights to optimize future campaigns.

- Process Improvement: Identify gaps in marketing operations and implement scalable

processes for efficiency and effectiveness.

- Stakeholder Communication: Serve as the point of contact for internal stakeholders,

ensuring transparency and alignment across teams.

Required Qualifications:

- 3–5 years of experience in marketing and/or program management roles.

- Proven experience in marketing campaign execution and strategy development.

- Strong understanding of marketing operations, tools, and workflows.

- Hands-on experience with project management tools like Jira, Asana, Monday.Com, or

similar.

- Excellent communication, organizational, and stakeholder management skills.

- Ability to thrive in a fast-paced, collaborative environment.

About Nua

Nua is a venture-funded, direct-to-consumer (D2C) brand transforming women’s wellness in India. Starting with our innovative, chemical-free and India’s only fully customizable sanitary pads, we are on a mission to develop holistic and personalized solutions for solving real problems that women face. We do this by building a wellness platform with great products, an impactful community and a personalized customer experience. With a growing community of over 10 lakh women, we are already India’s largest and most engaged digital-first FemTech brand.

Our story began with a pad. And not just any pad that could be picked off the shelves but one that was truly thought around a woman’s needs. Since then, we have grown multi-fold with innovative, inclusive and effective products that are Made Safe certified and backed by science. We continue to co-create products with our community and fuel the D2C revolution through deep consumer insights and investments in technology.

Nua has raised over $22 million in venture funding, backed by marquee investors including Lightbox Ventures, Kae Capital, Mirabilis Investment Trust, Deepika Padukone and Vindi Singh Banga, and Kamini Banga of the Banga family office. If you are as passionate as we are in making a difference and creating real impact in a fast-paced and wildly creative environment, then you might just be the person we are looking for.

About the Role:

At Nua, we are obsessed with developing holistic solutions to solve real problems women face concerning their vital wellness through great products, personalized experience and a supportive community.

As a Regional Marketing Manager, you will drive short, medium and long-term Brand Marketing initiatives, with an objective to build awareness and consideration in focus geographies. You will work with various cross-functional teams to drive initiatives such as Influencer Marketing, Digital Advertising, Catchment-Area Advertising, Events and Activations.

The ideal candidate for this role will be a self-driven professional who has strong analytical thinking, execution capabilities and ability to work on multiple workstreams with competing priorities.

Key Responsibilities

• Co-create the Regional Marketing Strategy: Work with the Head of Marketing and Category Managers to develop the Regional Marketing Calendar for priority market/s.
• Implement Regional Marketing Initiatives: Translate the strategy into a quarterly/monthly calendar of initiatives - both digital and on-ground. Collaborate with internal and external teams to drive efficient and timely execution.
• Monitor Performance and Outcomes: Track input and output metrics, and analyze outcomes against defined objectives.
• Act as Custodian of the Consumer and Market: Stay abreast of social and cultural trends in the region and represent these insights internally.
• Plan Collaterals: Partner with Creative and Content teams to develop relevant marketing collaterals.

What We Look For:

• Proven ability to work across cross-functional teams and manage multiple workstreams with competing priorities
• Strong analytical and problem-solving skills
• Excellent written and oral communication skills
• Bias for action and a self-starter mindset

Preferred Qualifications

• Post-graduate from a top-tier institution
• 3–5 years of experience in Brand Marketing or Category Marketing (FMCG experience preferred)

Company Overview:

Tibrewala Electronics Ltd (TIBCON Capacitors), incorporated in 1985, has grown to become a recognized and respected name in the electronic component industry. With 3 manufacturing plants located in Hyderabad, Telangana, India, we are a 35 million USD company with a strong presence in global markets across Asia, Africa, Australia, Europe, and America. With nearly 4 decades of experience, TIBCON has become an invaluable resource in the manufacture of industrial machinery, domestic appliances for several reputed international brands, and even defense electronics.

Job description

Department: Marketing

Key Responsibilities

• Market Expansion & Channel Development
• Identify and evaluate new marketing channels, partnerships, and distribution networks to accelerate business growth.
• Develop go-to-market strategies for untapped regions and verticals.
• Product Strategy & Innovation
• Conduct gap analysis to identify unmet market needs and propose new product opportunities.
• Collaborate with R&D and Sales to conceptualize and launch new product lines aligned with market demand.
• Market Intelligence & Analysis
• Lead competitive benchmarking, customer segmentation, and trend analysis.
• Deliver actionable insights through regular market reports and dashboards.
• Brand Positioning & Communication
• Refine TELs brand messaging across platforms to reinforce technical excellence and emotional resonance.
• Oversee marketing campaigns, product launches, and dealer engagement initiatives.
• Cross-functional Leadership
• Work closely with Sales, Design, and Product teams to ensure alignment of marketing efforts with business objectives.
• Mentor junior marketing staff and foster a culture of creativity, accountability, and continuous improvement.

Qualifications & Skills

• MBA in Marketing or equivalent;
  Preferably Work Experience from Switchgear, Electrical Industry, or B2B Industrial Marketing preferred.
• 8+ years of experience in strategic marketing, preferably in electronics, electrical, or manufacturing sectors.
• Proven record of accomplishment in market analysis, product development, and channel strategy.
• Strong analytical, communication, and leadership skills.
• Proficiency in marketing tools, CRM platforms, and data visualization.

About this role

Trendlyne didn’t do marketing the usual way. We have been the frontrunner in building great products for stock market investors, so growth for our website and app has been driven by organic demand. We spent very little on advertising and marketing.

This helped the company become profitable quickly, and we have been a profitable startup now for three years in a row.

Now that we have grown up a bit, Trendlyne is focusing on brand identity, outreach, customer acquisition and retention. This has become especially important as we launch in new markets like the US, where the website and app are now live.

Everyone at Trendlyne brings data to the table, including the marketing folks. We work with product, analytics and our channel partners to build and deliver powerful messaging and campaigns. We expect a senior marketing manager to push these goals: think creatively, and use data while executing. You should be able to demonstrate that you have already done these well in your previous roles.

The good news is that you will have great products to market. We are a tech-first company with at least a few new launches every quarter . We are the market leader in stock market analytics in India, and are quickly gaining ground in the US.

This role is perfect for someone with a great track record in B2C marketing, who has owned the process end to end, from the initial spark to execution.

If your experience is in the finance space, that is a plus. But your track record in B2C matters a lot more than domain.

Are You the One? Let’s Find Out

Responsibilities:

• Focus on sustainable growth: Build awareness of Trendlyne’s products for customers, and drive engagement beyond initial visit or app install. Feed the FOMO and build GTM for new products and features. Come up with innovative campaigns to retain customers and great messaging to acquire new ones.
• Ownership of the marketing process from strategy to execution. Drive user acquisition, retention and reactivation. Manage all marketing channels, including paid ads, marketing partnerships, organic efforts, social media, and content marketing. Build out outbound channels like Email and Whatsapp. Understand user feedback so we know what the customer is thinking
• Coordinate with the product and content teams for marketing campaigns that build on Trendlyne’s strengths.

Must have:

• An MBA from a reputed institute
• 5-7 years work experience in growth marketing for products, customer life cycle management
• Established past experience with data driven campaigns, A/B testing, tracking and presenting success metrics
• Track record in increasing users, engagement and revenue
• Proven experience (with referrals) when it comes to collaborating with different teams, being able to build consensus, and leading projects to completion
• A head-turner when it comes to communication skills. Your English communication skills must be exceptional

About Trendlyne

Who are we?

Trendlyne is a funded, profitable products startup in the financial markets space. We have cutting-edge analytics products built for Indian and US customers, for stock markets and mutual funds.

Our founders are IIT + IIM graduates, with strong tech and marketing experience. We have top finance and management experts on the Board of Directors.

What do we do?

We build powerful analytics in the US and Indian stock market space that are best in class. Organic growth in B2B and B2C products have already made the company profitable. We deliver 1 billion+ APIs every month to B2B customers, and have a B2C website and app.

Visit us at trendlyne.Com, or look for the trendlyne mobile app on the Google playstore :

We are a great place to work

We have a culture where you are building something awesome, and your work makes a difference. Full-time employees get paid leave, parental leave, medical insurance, and employee stock options.

We invest in your learning and check in with you to help you meet your career goals. We keep regular hours and don't work on weekends.

Key Responsibilities

Therapy Marketing Enhancement

• Collaborate closely with the assigned therapy area to continuously improve existing marketing practices.
• Ensure marketing activities are fully aligned with business objectives and therapy goals.

Insight Mining & Strategic Mapping

• Extract and analyze actionable market, physician, and patient insights.
• Develop and maintain attribute mapping to inform targeted marketing strategies and differentiated brand positioning.

Brand & Portfolio Planning

• Build robust marketing and brand plans with a competitive edge.
• Strengthen the therapy portfolio and establish optimal product mix rationale.
• Drive tail-end brand optimization to maximize value across the portfolio.

Market Intelligence & Research

• Support strategic and operational decisions through comprehensive market research, data gathering, interpretation, and trend analysis.
• Conduct competitive market intelligence to anticipate competitor moves and shape proactive strategies.

Execution Excellence

• Deliver flawless execution of marketing initiatives in line with defined KPIs, ensuring maximum market reach.
• Proactively raise green/red flags on performance deviations and recommend timely corrective actions.

To Apply:

Drive B2B Marketing Initiatives:

Develop and execute marketing strategies tailored to B2B audiences, ensuring Nexsales' products and solutions reach their target market effectively.

Manage Multi-Channel Campaigns:

Design, launch, and optimize campaigns across channels to increase brand awareness, drive lead generation, and improve engagement with prospective clients.

Craft and Oversee Engaging Content:

Create, manage, and refine content strategies that resonate with our target audience, including blog posts, whitepapers, emails, and social media assets, all designed to strengthen Nexsales' thought leadership in the B2B space.

Leverage Analytical Skills for Insightful Decisions:

Use data-driven insights to measure and optimize campaign performance, track key marketing metrics, and identify new opportunities to enhance marketing effectiveness.

Collaborate and Communicate with Cross-Functional Teams:

Work closely with sales, product, and customer success teams to align marketing efforts with business goals and ensure a cohesive brand message across all touchpoints.

Mentor Assistant Marketing Managers:

Provide guidance on campaign execution, performance analysis, and professional development

What You’ll Need to Succeed

• Ideally MBA in Marketing (full-time).
• 3-6 years of experience in B2B SaaS marketing, with a focus on the US market.
• Demonstrated success in building and executing GTM strategies.
• Marketing Communications.
• Exceptional communication and interpersonal skills.
• Proficiency in managing ad platforms is would be great.
• Hands-on experience managing events in the US and working with analyst firms would be a plus.

Description
Gigamon, recently certified as a Great Place to Work, helps the world's leading organizations run fast, stay secure and innovate. We provide the industry's first elastic visibility and analytics fabric, which closes the cloud visibility gap by enabling cloud tools to see the network and network tools to see the cloud. With visibility across their hybrid cloud network, organizations can improve customer experience, eliminate security blind spots, and reduce cost and complexity. Gigamon has been awarded over 90 technology patents and enjoys world-class customer satisfaction with over 4,000 organizations, including over 80 percent of the Fortune 100 and hundreds of governments and educational organizations worldwide.

We are looking for a detail-oriented and creative
Email Marketing Specialist
to join our team. In this role, you will be responsible for planning, executing, and optimizing email campaigns that drive engagement, nurture leads, and support revenue growth. You will collaborate closely with marketing, sales, and design teams to ensure our email strategy aligns with broader business goals.

Key Responsibilities

• Develop and execute end-to-end email marketing campaigns, including newsletters, product updates, nurture sequences, and promotional campaigns.
• Segment and manage email lists to ensure targeted and personalized communications.
• Write and edit engaging email copy aligned with brand voice and campaign goals.
• Collaborate with designers to create visually appealing email templates that are mobile-friendly and optimized for various platforms.
• Conduct A/B testing on subject lines, copy, and layouts to improve open and click-through rates.
• Monitor campaign performance using analytics tools; generate reports on key metrics such as open rates, CTR, conversion, and ROI.
• Maintain compliance with GDPR, CAN-SPAM, and other email marketing regulations.
• Continuously research industry trends and best practices to improve performance and innovation in email marketing.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
• 5-7 years of experience in email marketing, digital marketing, or a related role.
• Proficiency with email marketing platforms (e.g., HubSpot, Mailchimp, Marketo, Salesforce Marketing Cloud).
• Strong understanding of segmentation, personalization, and automation workflows.
• Basic HTML/CSS knowledge for email editing is a plus.
• Excellent copywriting and proofreading skills.
• Strong analytical mindset with experience in campaign performance reporting.
• Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously.

As an equal opportunity employer, all applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, age, sexual orientation, disability, veteran status, genetic information, or any other protected characteristic under applicable federal, state, and/or local law. For more information, please refer to Know Your Rights: Workplace Discrimination is Illegal.

We are committed to providing reasonable accommodation for all qualified individuals with disabilities. If you require a reasonable accommodation, please contact us at

If your experience and skills closely match our job description but may not necessarily fulfill all requirements, please still apply. Gigamon is on a continued mission to grow and scale an innovative organization. We believe this is best achieved by hiring, celebrating, and respecting people with diverse backgrounds, skills, perspectives, and experiences.

The privacy rights of all individuals including job applicants and candidates are very important to us. Our Gigamon Applicant Privacy Policy, will inform you about how Gigamon Inc. and its direct and indirect subsidiaries collect, use, store, or otherwise process personal information about job applicants and candidates, including through your access and/or use of our careers website and third-party job websites (e.g. LinkedIn, Indeed, Glassdoor, Naukri, etc.).

Description:

We’re seeking a who is excited to contribute to our AI-led transformation and translate strategy into scalable execution.

Experience: 10 to 15 years

Location: Bangalore, Chennai, Noida, Trivandrum, Kochi, Calicut and Thrissur

Responsibilities:

• Own end-to-end delivery of omnichannel projects (email, web, paid media, analytics, automation).
• Translate strategic goals into actionable project plans, sprint schedules, and operating workflows.
• Coordinate cross-functional teams (strategy, development, creative, MarTech/platforms) to deliver outcomes.
• Serve as the central project manager across marketing automation, CRM/CDP, and analytics workstreams.
• Track KPIs, milestones, risks, and dependencies to ensure on-time and on-budget delivery.
• Enhance process maturity by implementing governance standards, QA practices, and reusable delivery templates.
• Mentor project specialists and foster a culture of ownership, accountability, and continuous improvement.

Requirements:

• Minimum 5 years of project management experience in digital marketing or MarTech environments.
• Proven track record of managing multi-stakeholder projects involving campaign operations, automation tools, CRM/CDPs, and performance reporting.
• Familiarity with platforms such as Salesforce Marketing Cloud, Adobe Campaign, HubSpot, or equivalent.
• PMP or Agile certifications preferred;
  practical knowledge of sprint planning and cross-functional delivery required.
• Excellent stakeholder management, communication, and leadership skills across distributed/global teams.
• Highly organized, detail-oriented, and adaptable;
  comfortable with ambiguity and shifting priorities.
• Passion for mentoring and building sustainable, scalable delivery practices.

Description

As an equal opportunity employer, all applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, age, sexual orientation, disability, veteran status, genetic information, or any other protected characteristic under applicable federal, state, and/or local law. For more information, please refer to

We are committed to providing reasonable accommodation for all qualified individuals with disabilities. If you require a reasonable accommodation, please contact us at .

If your experience and skills closely match our job description but may not necessarily fulfill all requirements, please still apply. Gigamon is on a continued mission to grow and scale an innovative organization. We believe this is best achieved by hiring, celebrating, and respecting people with diverse backgrounds, skills, perspectives, and experiences.

The privacy rights of all individuals including job applicants and candidates are very important to us. Our , will inform you about how Gigamon Inc. and its direct and indirect subsidiaries collect, use, store, or otherwise process personal information about job applicants and candidates, including through your access and/or use of our and third-party job websites (. LinkedIn, Indeed, Glassdoor, Naukri, .