561 Marketing Performance jobs in India
Head of Digital Marketing & Performance Analytics
Posted 11 days ago
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Head of Digital Marketing & Performance Analytics
Posted 12 days ago
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Responsibilities:
- Develop and execute a comprehensive digital marketing strategy to enhance brand visibility, customer acquisition, and engagement.
- Oversee all digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising.
- Define key performance indicators (KPIs) and establish robust analytics frameworks to track campaign effectiveness and ROI.
- Conduct in-depth analysis of website traffic, user behavior, and campaign performance, translating insights into actionable recommendations.
- Manage the digital marketing budget, optimizing spend for maximum impact and efficiency.
- Lead and mentor a team of digital marketing specialists, fostering a culture of continuous learning and innovation.
- Collaborate with product, sales, and content teams to ensure a consistent brand message and customer experience across all digital touchpoints in Pune, Maharashtra, IN .
- Stay updated with the latest digital marketing trends, tools, and best practices.
- Manage relationships with external agencies and vendors as needed.
- Develop and implement A/B testing strategies for landing pages, ad creatives, and email campaigns to continuously improve conversion rates.
- Bachelor's or Master's degree in Marketing, Business Administration, Statistics, or a related field.
- Minimum of 8-10 years of experience in digital marketing, with a significant focus on performance marketing and analytics.
- Proven track record of developing and executing successful digital marketing campaigns that drive measurable results.
- Expertise in Google Analytics, Google Ads, social media advertising platforms (Facebook Ads, LinkedIn Ads, etc.), and marketing automation tools.
- Strong analytical skills with the ability to interpret complex data and generate actionable insights.
- Excellent leadership, communication, and project management skills.
- Experience with SEO tools (e.g., SEMrush, Ahrefs) and content management systems (CMS).
- Familiarity with customer relationship management (CRM) systems.
Head of Digital Marketing - Performance & Growth
Posted 19 days ago
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Job Description
Responsibilities:
- Develop and execute comprehensive digital marketing strategies for growth.
- Lead performance marketing efforts, including SEO, SEM, social media, and paid advertising.
- Manage and optimize marketing budgets to maximize ROI.
- Analyze campaign performance using analytics tools and derive actionable insights.
- Drive customer acquisition, engagement, and conversion rates.
- Oversee content marketing and email marketing initiatives.
- Implement and manage marketing automation platforms.
- Lead and mentor a remote team of digital marketing specialists.
- Collaborate with sales, product, and analytics teams to ensure cohesive strategies.
- Stay ahead of digital marketing trends and emerging technologies.
Qualifications:
- Minimum of 7 years of experience in digital marketing, with a focus on performance marketing.
- Proven track record of driving significant business growth through digital channels.
- At least 3 years of experience in a leadership or management role.
- In-depth knowledge of SEO, SEM, social media advertising, and content marketing.
- Proficiency with digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
- Experience with marketing automation platforms (e.g., HubSpot, Marketo).
- Strong understanding of A/B testing and conversion rate optimization (CRO).
- Excellent strategic thinking, analytical, and problem-solving skills.
- Exceptional communication and leadership abilities for remote team management.
- Bachelor's degree in Marketing, Business, or a related field; MBA or certifications are a plus.
Digital Marketing Manager - Performance Marketing
Posted today
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Responsibilities:
- Develop and implement comprehensive performance marketing strategies across paid search, social media advertising, display advertising, and affiliate marketing.
- Manage and optimize digital advertising campaigns to achieve KPIs such as CPA, ROAS, and lead generation goals.
- Conduct keyword research, audience segmentation, and ad copy testing to improve campaign effectiveness.
- Monitor campaign performance daily, weekly, and monthly, providing detailed reports and insights.
- Manage advertising budgets effectively, ensuring optimal allocation of spend across channels.
- Collaborate with content and creative teams to develop engaging ad creatives and landing pages.
- Stay up-to-date with the latest trends and best practices in digital marketing and advertising technology.
- Identify and test new digital marketing channels and strategies to drive growth.
- Analyze website traffic, user behavior, and conversion funnels to identify areas for improvement.
- Work closely with the sales team to ensure alignment on lead quality and conversion processes.
Qualifications:
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid media.
- Demonstrated success in managing and scaling paid advertising campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Proficiency in marketing analytics tools such as Google Analytics, Adobe Analytics, etc.
- Strong understanding of SEO principles and their relationship to paid search.
- Excellent analytical, quantitative, and problem-solving skills.
- Ability to manage multiple projects and deadlines effectively.
- Strong communication and collaboration skills.
- Experience with A/B testing and conversion rate optimization (CRO).
Digital Marketing Strategist (Performance Marketing)
Posted today
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Digital Marketing Specialist (Performance Marketing)
Posted 2 days ago
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Digital Marketing Manager - Performance Marketing
Posted 3 days ago
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Responsibilities:
- Develop and execute comprehensive performance marketing strategies across paid digital channels.
- Manage and optimize paid search (SEM), paid social, display, and affiliate marketing campaigns.
- Conduct thorough keyword research and audience segmentation.
- Create compelling ad copy and landing page content.
- Monitor campaign performance, analyze data, and identify areas for improvement.
- Conduct A/B testing on various campaign elements to enhance effectiveness.
- Manage advertising budgets effectively to achieve maximum ROI.
- Generate regular performance reports and present insights to stakeholders.
- Stay up-to-date with industry trends, algorithm changes, and emerging technologies.
- Collaborate with content, design, and product teams to ensure campaign alignment.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 4+ years of experience in digital marketing, with a strong focus on performance marketing.
- Proven expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms.
- Excellent analytical skills with proficiency in Google Analytics and data visualization tools.
- Strong understanding of SEO principles and their interplay with paid search.
- Experience with marketing automation and CRM platforms is a plus.
- Exceptional written and verbal communication skills.
- Ability to work independently and collaboratively in a remote setting.
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Digital Marketing Manager - Performance Marketing
Posted 3 days ago
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Key Responsibilities:
- Develop and implement data-driven performance marketing strategies across various channels, including search (SEM), social media advertising, display advertising, and affiliate marketing.
- Manage and optimize paid media campaigns to maximize ROI and achieve target KPIs such as CPA, ROAS, and CPL.
- Conduct thorough keyword research, audience segmentation, and campaign targeting to ensure optimal ad placement and delivery.
- Monitor campaign performance daily, analyze data, and provide actionable insights for continuous improvement.
- A/B test ad creatives, landing pages, and campaign elements to enhance performance.
- Collaborate with content and creative teams to develop compelling ad copy and visual assets.
- Manage relationships with advertising platforms and third-party vendors.
- Stay updated with the latest trends, technologies, and best practices in digital marketing and performance advertising.
- Develop comprehensive performance reports for senior management, highlighting key metrics, insights, and recommendations.
- Work closely with the broader marketing team to ensure alignment with overall marketing goals and brand messaging.
- Manage advertising budgets effectively, ensuring efficient allocation of resources.
- Identify new opportunities for growth and testing within the digital marketing landscape.
- Bachelor's degree in Marketing, Business Administration, Economics, or a related field.
- Minimum of 5 years of experience in digital marketing, with at least 3 years focused specifically on performance marketing and paid acquisition.
- Proven experience managing large-scale paid media campaigns on platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
- Strong understanding of SEO, SEM, social media marketing, and programmatic advertising.
- Expertise in web analytics tools (e.g., Google Analytics) and experience with A/B testing platforms.
- Excellent analytical and quantitative skills with a strong ability to interpret data and translate it into actionable strategies.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Proficiency in Microsoft Excel and other data analysis tools.
- A strategic mindset with a hands-on approach to campaign management.
Digital Marketing Manager - Performance Marketing
Posted 3 days ago
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Key responsibilities include overseeing the planning, implementation, and optimization of paid search, social media, and other performance marketing initiatives. You will conduct in-depth market research, competitor analysis, and audience segmentation to identify new growth opportunities. Performance tracking, reporting, and analysis using tools like Google Analytics, Adobe Analytics, and various ad platform dashboards will be a core function. The Digital Marketing Manager will collaborate closely with content creators, SEO specialists, and product teams to ensure cohesive and impactful campaign execution. We are looking for a strategic thinker with strong analytical skills, exceptional attention to detail, and the ability to translate complex data into actionable insights. Experience with A/B testing, conversion rate optimization (CRO), and marketing automation platforms is highly desirable. This is a hybrid role, allowing for a flexible work arrangement combining on-site collaboration in **Noida, Uttar Pradesh, IN** with remote work opportunities. The successful candidate will be passionate about the ever-evolving digital marketing landscape and eager to drive significant business impact through innovative performance marketing strategies.
Digital Marketing Specialist - Performance Marketing
Posted 4 days ago
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Job Description
Responsibilities:
- Develop and execute paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
- Manage campaign budgets, bidding strategies, and targeting parameters to achieve optimal performance.
- Conduct keyword research, audience segmentation, and ad creative development.
- Monitor, analyze, and report on campaign performance metrics (e.g., CPA, ROAS, CTR, conversion rates).
- Optimize campaigns based on data insights to improve efficiency and effectiveness.
- Collaborate with content creators and designers to develop compelling ad copy and visuals.
- Stay updated on the latest trends and best practices in digital advertising and performance marketing.
- A/B test different campaign elements, landing pages, and audience segments.
- Identify new growth opportunities and emerging channels for customer acquisition.
- Manage SEO strategy and implementation to improve organic search rankings.
- Utilize marketing analytics tools (e.g., Google Analytics) to track website traffic and user behavior.
- Work closely with the sales and product teams to align marketing efforts with business objectives.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 3 years of experience in digital marketing, with a strong emphasis on performance marketing and paid acquisition.
- Proven track record of successfully managing and optimizing paid advertising campaigns across multiple platforms.
- Proficiency in Google Ads, Facebook Ads Manager, and other major ad platforms.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Experience with SEO tools and best practices.
- Familiarity with marketing automation tools and CRM systems is a plus.
- Excellent written and verbal communication skills.
- Ability to work effectively in a fast-paced, deadline-driven environment.
- Creative thinking and problem-solving abilities.
- A passion for data-driven marketing and continuous improvement.