1,810 Marketing Research jobs in India

• Design and execute market research studies, including surveys, focus groups, and interviews.
• Analyze sales data, market share reports, and competitor activity to identify key trends and opportunities.
• Utilize statistical software and data analysis tools to interpret complex datasets.
• Translate data into compelling insights and actionable recommendations for marketing, product, and sales teams.
• Monitor and analyze social media conversations and online sentiment to gauge brand perception and consumer sentiment.
• Develop consumer personas and journey maps to deepen understanding of target audiences.
• Present research findings and insights to stakeholders at various levels of the organization.
• Collaborate with cross-functional teams to integrate consumer insights into strategic planning and campaign development.
• Stay abreast of the latest methodologies in consumer research and data analytics.
• Contribute to the development of a strong data-driven culture within the organization.

• Bachelor's degree in Marketing, Business, Statistics, Psychology, or a related field. A Master's degree is preferred.
• 3+ years of experience in consumer insights, market research, or analytics roles, preferably within the FMCG sector.
• Proficiency in quantitative and qualitative research methodologies.
• Strong analytical skills with experience using statistical analysis software (e.g., SPSS, R, Python).
• Excellent data visualization skills using tools like Tableau, Power BI, or similar.
• Exceptional ability to synthesize complex information and communicate findings clearly and concisely.
• Experience with survey platforms (e.g., SurveyMonkey, Qualtrics) and social listening tools.
• Strong understanding of consumer behavior and market dynamics.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• A proactive, curious, and business-oriented mindset.

• Conduct in-depth market research and consumer insight analysis to identify emerging trends, unmet needs, and competitive landscapes.
• Develop and execute comprehensive brand marketing plans, encompassing product positioning, pricing strategies, promotional activities, and go-to-market plans.
• Collaborate closely with cross-functional teams, including Sales, Product Development, and Digital Marketing, to ensure seamless execution of brand initiatives.
• Manage brand P&L, monitor key performance indicators (KPIs), and provide regular reports on brand health and market performance.
• Lead the development of compelling brand messaging and creative assets that align with brand identity and marketing objectives.
• Identify and leverage new business opportunities to expand market share and drive revenue growth.
• Mentor and guide junior brand management team members, fostering a culture of high performance and continuous learning.
• Oversee the budget for brand activities, ensuring efficient allocation of resources and maximum ROI.
• Stay abreast of industry developments, consumer behavior shifts, and technological advancements to maintain a competitive edge.
• Actively participate in virtual team meetings, brainstorming sessions, and strategic planning workshops, contributing valuable insights and perspectives.

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 7-10 years of progressive experience in brand management, preferably within the FMCG industry.
• Proven track record of developing and successfully launching impactful brand strategies and marketing campaigns.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
• Demonstrated experience in P&L management and budget control.
• Proficiency in market research tools and methodologies.
• Self-motivated, results-oriented, and able to thrive in a remote, fast-paced environment.
• Experience with digital marketing and social media platforms is a plus.

• Develop and implement innovative consumer insight strategies aligned with business objectives.
• Lead the design, execution, and analysis of primary and secondary market research (qualitative and quantitative).
• Identify key consumer trends, unmet needs, and emerging opportunities within the FMCG landscape.
• Translate complex data into compelling narratives and actionable recommendations for product innovation and marketing campaigns.
• Collaborate closely with Marketing, R&D, Sales, and Brand Management teams to embed consumer insights into decision-making processes.
• Manage relationships with external research agencies and ensure the delivery of high-quality research outputs.
• Develop robust reporting frameworks and dashboards to track consumer behavior and market dynamics.
• Mentor and guide junior members of the insights team.
• Present findings and strategic recommendations to senior management.
• Champion a consumer-centric approach throughout the organization.

• Master's degree in Marketing, Business Administration, Psychology, Sociology, or a related field.
• Minimum of 8 years of experience in consumer insights, market research, or brand management, preferably within the FMCG industry.
• Proven expertise in both qualitative (e.g., focus groups, in-depth interviews) and quantitative (e.g., surveys, segmentation) research methodologies.
• Strong analytical skills with the ability to synthesize large datasets and identify meaningful patterns.
• Excellent understanding of statistical analysis techniques and software (e.g., SPSS, R).
• Exceptional communication, storytelling, and presentation skills, with a knack for translating data into strategic recommendations.
• Demonstrated ability to influence stakeholders at all levels of an organization.
• Experience in managing external research vendors and budgets.
• Self-starter with a strong ability to work independently and proactively in a remote setting.
• Passion for understanding consumer behavior and driving business impact.

• Design, develop, and implement advanced statistical models and machine learning algorithms to extract actionable consumer insights.
• Analyze large and complex datasets related to consumer behavior, sales, marketing campaigns, and market trends.
• Develop predictive models for customer lifetime value, churn prediction, and purchasing behavior.
• Perform customer segmentation and profiling to inform targeted marketing strategies.
• Collaborate with cross-functional teams (Marketing, Product, Sales) to translate data insights into business strategies.
• Create compelling data visualizations and dashboards to communicate findings effectively to stakeholders.
• Identify key performance indicators (KPIs) and track the impact of data-driven initiatives.
• Stay abreast of the latest advancements in data science, machine learning, and big data technologies.
• Ensure data quality, integrity, and adherence to privacy standards.
• Mentor junior data scientists and contribute to the overall growth of the data science practice.
• Effectively communicate technical findings and recommendations to both technical and non-technical audiences in a remote setting.

• Master's or Ph.D. in Data Science, Statistics, Computer Science, Mathematics, or a related quantitative field.
• 5+ years of experience as a Data Scientist, with a proven track record in leveraging data for business insights, preferably within the FMCG sector.
• Proficiency in programming languages such as Python or R, and experience with relevant data science libraries (e.g., scikit-learn, TensorFlow, PyTorch).
• Strong experience with SQL and working with large databases.
• Expertise in various machine learning techniques (regression, classification, clustering, deep learning).
• Experience with data visualization tools (e.g., Tableau, Power BI, Matplotlib).
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication and presentation skills, with the ability to explain complex concepts clearly.
• Proven ability to work independently and manage projects effectively in a remote environment.

Designation: Executive - Consumer Technical Insights 

Location: Andheri East, Mumbai, Maharashtra 

Employment Type: Full-time 

Foxtale is a fast-growing e-commerce company committed to delivering high-quality products and seamless customer experiences. We are seeking a dynamic and strategic individual to join our Consumer Technical Insights team. This role will be pivotal in shaping our understanding of user behaviour, preferences, to drive product innovation. The ideal candidate will have a strong background in consumer research, data analysis, and strategic thinking. Role requires to liase with R&D team, consumer insights team and marketing function within the organisation.  

Key Responsibilities:  

• Consumer Research: Lead and execute consumer research projects for testing products using a mix of quantitative (surveys, analytics) and qualitative (focus groups, in-depth interviews) methods to uncover valuable consumer insights. 
• Cross-functional Collaboration: Work closely with product development, consumer marketing insights, and other teams to integrate insights into product launches, go-to-market strategies, and overall brand development. 
• Research Design & Execution: Independently handle and lead internal research, lab trials/ clinical testing, designing and conducting studies for detailed product feedback. 
• Data Analysis & Insights: Analyse and synthesize research findings to generate actionable insights that influence business strategies across product development, marketing, and customer experience. 
• Market Intelligence: Maintain a deep understanding of market trends, the competitive landscape, and emerging shifts in consumer behaviour to identify new opportunities and risks. 
• Reporting & Communication: Create and deliver regular reports, presentations, and dashboards to senior leadership, translating research findings into clear, compelling, and impactful recommendations. 
• Continuous Improvement: Stay current on industry innovations, AI tools, and social media trends to enhance the relevance and effectiveness of consumer insights. 

Qualifications:  

• Education: Bachelor's degree in cosmetic Science, perfumery or related field. Advanced degree (e.g. MS) preferred. 
• Experience: 1-6 years of experience in consumer technical insights, clinical testing, consumer testing (agency or client-side), or a related role, ideally in the personal care or skincare industry. 
• Passion for Beauty industry: A deep understanding of the Beauty industry and D2C market dynamics is a strong advantage. 
• Technical Skills: Knowledge of market research tools, data analysis techniques, and familiarity with AI tools, social media insights, or competitive intelligence platforms is a plus. 
• Analytical Skills: Strong critical thinking, analytical skills, and attention to detail with the ability to translate complex data into actionable recommendations. 
• Communication Skills: Excellent written and verbal communication skills with the ability to deliver insights to senior leadership and stakeholders in a clear, concise, and persuasive manner. 
• Strategic Thinking: Ability to think strategically and apply consumer insights to drive business impact and growth. 

Looking For ETL Data Analyst Having Experience in the Healthcare domain 

Total Exp - 5 to 10 yrs

Loc: Pune/Mumbai/Hyderabad/Bangalore/Chennai (5 days Working – WFO)

Healthcare business and data analysis

• Create source-to-target mapping based on requirements

• Create rules definitions and transformation logic

• Gather and prepare analysis based on information from internal and external sources to evaluate and demonstrate program effectiveness and efficiency, and problem-solving

• Developing scalable reporting processes and querying data sources to conduct ad hoc analyses/detailed data profiling.

• Assume responsibility for data integrity among various internal groups and/or between internal and external sources

• Proficient in SQL understands data modeling concepts and ETL

• Aware of or willing to learn key concepts of Kafka, Databricks, GitHub, Airflow, Azure storage to support DataOps incident remediation work

• Must have an aptitude for learning new data flows quickly and participate in data quality and automation discussions.

• Must be able to take end to end responsibility in quickly solving data issues in production setting and be comfortable in engaging customers as needed for issue resolution

Proficient in Business analysis, Data Analysis, Mapping data from one format to another, Healthcare data experience(must), SQL(must), Snowflake(preferred), Databricks(preferred), Kafka(preferred)

Undergraduate degree or equivalent experience

• 5 or more years of data analysis experience

• 5 or more years of systems analysis/requirement gathering experience

• 3+ year of Health Care/Claims data experience

Key Responsibilities

• Lead the consumer insights function, owning trackers, U&A research, pricing, conjoint, and segmentation.
• Translate research findings into actionable insights that shape product positioning, communication, and go-to-market strategies.
• Partner with category and brand marketing teams to evaluate campaign effectiveness and optimize creative and media investments.
• Work with product and business teams to analyze consumer journeys, usage patterns, and unmet needs, feeding into innovation roadmaps.
• Present insights to senior leadership with clear storytelling that influences strategy and business decisions.
• Build and mentor a high-performing insights team, embedding a culture of curiosity, data-driven thinking, and consumer obsession.

Requirements

• MBA/PGDM from a reputed institution.
• 8-10 years of experience in consumer insights, market research, and marketing science.
• Strong pedigree from Automobile/OEMs, Consumer Electronics & Appliances, or high-growth startups.
• Work experience with leading research agencies such as Kantar, Nielsen, Ipsos, Fractal, or equivalent.
• Ability to thrive in a fast-paced, high-growth environment with strong ownership and strategic thinking.