23,525 Marketing Specialist jobs in India

Responsibilities:

* Develop product strategies

* Increase Sorona product brand adoption

* Enhance Sorona brand awareness

* understand brand requirment and thier supply chain

* Collaborate with Textile mills Sales & Marketing team

• Assist in the development and implementation of brand marketing strategies.
• Create compelling marketing collateral and content for various channels.
• Manage social media presence and engage with online communities.
• Support the execution of integrated marketing campaigns (digital, print, events).
• Conduct market research and analyze consumer behavior.
• Monitor brand performance metrics and report on campaign results.
• Collaborate with design, sales, and product teams to ensure brand consistency.
• Coordinate with external vendors and agencies for marketing initiatives.
• Track marketing expenses and assist in budget management.
• Stay informed about industry trends and competitor activities.

• Bachelor's degree in Marketing, Communications, Advertising, or a related field.
• Minimum of 3-5 years of experience in brand marketing or a similar role.
• Proficiency in digital marketing channels, including social media, email, and content marketing.
• Strong writing, editing, and communication skills.
• Experience with marketing analytics tools.
• Excellent organizational and project management abilities.
• Creative thinking and a keen eye for detail.
• Ability to work effectively in a team-oriented environment.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 3 years of experience in brand management or marketing, preferably within the FMCG sector.
• Proven experience in developing and executing integrated marketing campaigns across various channels.
• Strong understanding of digital marketing, social media marketing, and content creation.
• Excellent market research, analytical, and reporting skills.
• Proficiency in using marketing analytics tools and CRM software.
• Strong project management skills and the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Ability to work effectively in a hybrid work environment.
• Creative mindset with a keen eye for branding and consumer trends.

• Develop and implement comprehensive brand marketing plans and campaigns across various channels.
• Conduct market research and competitor analysis to identify opportunities and threats.
• Analyze sales data and consumer behavior to inform marketing strategies and product positioning.
• Manage social media presence and digital marketing initiatives to build brand awareness and loyalty.
• Collaborate with cross-functional teams, including sales, product development, and design, to ensure brand consistency.
• Create engaging marketing content, including advertisements, press releases, and promotional materials.
• Monitor and report on the effectiveness of marketing campaigns, making adjustments as needed.
• Manage brand budgets and ensure optimal allocation of resources.
• Develop and maintain strong relationships with agencies and vendors.
• Stay updated on the latest marketing trends, technologies, and best practices in the FMCG sector.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 2-4 years of experience in brand management or marketing, preferably within the FMCG industry.
• Strong understanding of marketing principles and consumer behavior.
• Proven ability to develop and execute successful marketing campaigns.
• Excellent analytical and problem-solving skills, with a data-driven approach.
• Proficiency in digital marketing tools and social media platforms.
• Strong written and verbal communication skills.
• Ability to work effectively in a hybrid work environment, managing time and priorities efficiently.
• Creative thinking and a passion for brand building.

• Assist in the development and execution of comprehensive brand marketing strategies.
• Conduct market research, analyze consumer insights, and identify market trends.
• Support the creation of marketing collateral, advertising materials, and digital content.
• Manage social media accounts, including content planning, posting, and community engagement.
• Collaborate with creative teams to ensure brand consistency across all communications.
• Monitor campaign performance and track key brand metrics.
• Assist in planning and executing promotional events and activities.
• Support the development of go-to-market strategies for new products and services.
• Analyze competitor activities and market positioning.
• Contribute to the creation of compelling brand narratives and messaging.
• Work closely with sales teams to provide marketing support and materials.
• Maintain up-to-date knowledge of industry trends and best practices in brand marketing.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1-3 years of experience in brand marketing, marketing coordination, or a related role.
• Familiarity with marketing principles and brand management concepts.
• Strong understanding of social media platforms and digital marketing channels.
• Excellent written and verbal communication skills, with a knack for compelling storytelling.
• Creative thinking and problem-solving abilities.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Ability to work effectively in a team environment and manage multiple tasks.
• Proactive attitude and a willingness to learn and adapt.

SALARY BRACKET : Upto 3.6 lacs per annum

This is the highest salary bracket we are offering.

PLEASE DO NOT APPLY IF YOU WANT MORE SALARY

PLEASE DO NOT APPLY IF YOU A FREELANCER

PLEASE APPLY AFTER READING THE JD AND ITS CRITERIA.

The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.

Responsibilities

• Agency experience of SOCIAL MEDIA MARKETING IS MANDATORY.
• SEO PEOPLE DO NOT APPLY
• Client handling end to end from ideation to postings & paid promotion.
• Monitor and analyze effectiveness of marketing content
• Develop and manage website content
• Find and target audiences

Qualifications

• 1+ year of social media marketing experience
• Content creation skills
• Excellent communication and organizational skills

• Jobs by Location
• Jobs by Industry

Location: Bengaluru, India

Experience: 4+ years

Function: Marketing

Reporting to: Director - Marketing

Type: Full-Time

Role Overview

Tricog Health is seeking a skilled and results-oriented Brand Marketing Manager/Specialist to lead the development and execution of integrated brand campaigns, Go-To-Market (GTM) strategies, and category-level initiatives for our products and sub-brands. This role requires a strong grasp of modern marketing techniques, cross-functional project management, and the ability to translate insights into impactful brand strategies.

You will be responsible for managing daily brand marketing operations, driving acquisition efforts, and ensuring alignment across offline and digital channels. The ideal candidate brings a combination of strategic thinking, execution excellence, and stakeholder management experience, preferably in health tech or a related industry.

Key Responsibilities

• Lead the development and execution of brand campaigns across digital and offline channels for Tricog and its sub-brands.
• Develop and implement GTM strategies for key product categories, aimed at enhancing visibility and driving business growth.
• Manage end-to-end execution of brand initiatives in collaboration with internal teams (product, inside sales, content, and design) and external partners (agencies, media, vendors).
• Drive key acquisition initiatives including SEO-led content programs, webinar management, and website performance optimization.
• Translate customer insights, competitor intelligence, and market data into actionable brand strategies.
• Ensure consistency in brand messaging and identity across all touchpoints.
• Support regional and offline marketing efforts in coordination with the field teams.
• Oversee budgets, timelines, and quality control for all brand-related deliverables.

Required Qualifications and Skills

• Minimum 4 years of experience in brand marketing or account management (agency or in-house).
• Demonstrated success in developing and executing full-funnel brand campaigns that have delivered measurable results.
• Strong project management capabilities with experience handling multiple stakeholders and priorities.
• Excellent written and verbal communication skills in English.
• Proficiency in using digital marketing platforms and tools; working knowledge of CRM and performance analytics tools (HubSpot, Google Analytics, etc.) is an advantage.
• Ability to work independently while collaborating effectively with cross-functional teams.
• High level of adaptability and strong organizational skills.

Preferred Attributes

• Proven ability to manage brand equity while driving marketing performance.
• Deep understanding of contemporary marketing channels, including emerging trends in digital and content marketing.
• Experience in healthcare, SaaS, or technology-driven sectors will be an added advantage.
• Willingness to travel as required for campaign rollouts, events, or regional coordination.

About Tricog Health

At Tricog, we don't just build products - we solve cardiac emergencies at scale. With real-time diagnosis and AI-driven health tech, our mission is to make critical cardiac care available anywhere, anytime.

We're building a lean, smart, execution-driven team. If you're tired of red tape and want your work to drive real outcomes, read on.

Why Join Tricog

At Tricog, we are redefining cardiac care through cutting-edge health tech solutions. As part of the Marketing team, you will contribute to a brand that directly impacts lives, working in a fast-paced environment with a passionate and agile team. You'll have the opportunity to drive high-impact initiatives with visible outcomes, while advancing your career in a purpose-driven organization.

Job Summary:

As a Digital Brand Marketing Specialist, you will be responsible for developing and implementing strategies to enhance our brand's (group companies) online presence, drive engagement, and increase brand loyalty. You will work closely with the Marketing, Content and design teams to create and execute campaigns that resonate with our target audience.

Key Responsibilities:

-Brand Strategy: Develop and implement comprehensive digital brand marketing strategies to build and enhance brand awareness, reputation, and loyalty.

-Content Creation: Collaborate with the content team to create compelling and consistent content that aligns with our brand voice and messaging across all digital channels.

-Campaign Management: Plan, execute, and monitor digital marketing campaigns including social media, email marketing, paid advertising, and influencer partnerships.

-SEO & SEM: Work with the SEO team to ensure that all digital content is optimized for search engines and aligned with the overall SEO strategy. Manage SEM campaigns to drive targeted traffic to our digital properties.

-Analytics & Reporting: Track and analyze the performance of digital marketing campaigns using tools like Google Analytics, social media analytics, and other digital marketing platforms. Provide regular reports and insights to the marketing team and stakeholders.

-Brand Consistency: Ensure brand consistency across all digital channels and touchpoints, maintaining a cohesive and recognizable brand identity.

-Market Research: Conduct market research to identify trends, insights, and opportunities for brand growth. Stay up-to-date with industry trends and best practices

in digital brand marketing.

-Collaboration: Work closely with cross-functional teams, including marketing, design, content, and product, to ensure alignment and collaboration on all brand initiatives.

-Innovation: Identify and implement innovative digital marketing strategies and tactics to stay ahead of the competition and engage with our audience in new and exciting ways.

Qualifications:

-Bachelor's degree in Marketing, Communications, or a related field.

-3+ years of experience in digital brand marketing or a similar role.

-Strong understanding of digital marketing channels, including social media, email marketing, SEO, SEM, and content marketing.

-Proven experience in developing and executing successful digital marketing campaigns.

-Excellent written and verbal communication skills.

-Creative thinker with a strong eye for design and attention to detail.

-Proficiency in using digital marketing tools and platforms, such as Google Analytics, social media management tools, and email marketing software.

-Strong analytical skills and the ability to interpret data to make informed decisions. -Ability to work independently and as part of a team in a fast-paced environment.

-Knowledge of brand management principles and best practices.