293 Marketing Specialists jobs in Chennai
Campaign Marketing
Posted 2 days ago
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Job Description
Cognizant is searching for a Campaign Manager to support its North American Field Marketing Team.
**Job Purpose:**
Cognizant is searching for a Campaign Manager to support its North American Field Marketing Team.
This role will be responsible for planning and implementing client-facing marketing programs, including digital campaigns to support demand generation. The role includes content development, content distribution, account-based marketing, partner marketing, paid media and social media.
**Responsibilities:**
As a Campaign Manager in Field Marketing, you will be responsible for overseeing all related program activities - from concept through design, to execution and reporting.
Here's the opportunity:
+ Define and execute marketing campaigns that build our brand, engage our clients, and generate qualified leads.
+ Develop landing pages for each campaign, featuring valuable content and ways to engage clients and prospects effectively.
+ Co-create and implement sales enablement assets, case studies, and other collateral.
+ Collaborate with Cognizant partners and colleagues, (thought leadership, advisory, AR, PR, social media, and website teams) and sales leadership to syndicate thought leadership and reach target audiences and key decision makers.
+ Plan and manage marketing budget.
+ Work effectively with multiple stakeholders internally and externally to ensure delivery and quality of assets that are aligned with Cognizant branding guidelines.
+ Continually measure and optimize ROI of marketing programs by analyzing data from our MarTech stack and Salesforce.
**Minimum Qualifications:**
+ B.A. or B.S. degree
+ At least 8 years of prior B2B and/or professional services marketing experience, with a demonstrated ability to articulate key messages and value propositions
+ Previous experience developing and executing integrated, account-based, demand generation and content marketing campaigns using MarTech tools such as Pardot, Adobe Experience and 6Sense
+ Experience in tracking marketing influenced revenue through sales automation tools such as Salesforce
+ Hands-on experience with AI and generative AI marketing tools
+ Excellent project management skills and validated ability to lead cross-functional, cross-regional teams to complete objectives on time and within budget
+ Previous experience leading multiple partners in a highly matrixed model
+ Strong written and verbal communication skills - including executive communications
+ Ability to align tactical execution with strategic vision
Our strength is built on our ability to work together. Our diverse backgrounds offer different perspectives and new ways of thinking. It supports lively discussions, inspires thought leadership, and helps us build better solutions for our clients. We want someone who thrives in this setting and is inspired to craft relevant solutions through true collaboration. If you're comfortable with leading organizational change, and experimenting with new tactics, we'd love to hear from you.
Cognizant is an Equal Opportunities Employer and encourages applications from all sections of society and does not discriminate on grounds of race, religion, or belief or national origin, disability, age, citizenship, marital, domestic, or civil partnership status, sexual orientation, or gender identity **.** **Cognizant** **is an Equal Opportunity Employer M/F/D/V**
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
Content Marketing
Posted 2 days ago
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Job Description
Cognizant is searching for a Content Senior Manager to support its North American Field Marketing Team.
This role will be responsible for content creation, including white papers, blogs, research studies, brochures, videos, email communications and social media posts.
**Responsibilities:**
As a Content Senior Manager in Field Marketing, you will be responsible for overseeing all content development activities - from strategizing, researching, outlining, writing, editing, designing, posting, and measuring feedback and results.
Here's the opportunity:
+ Work with Subject Matter Experts (SMEs) and business unit leadership to define, develop and contribute to thought leadership that includes research studies, white papers, sales guides, perspectives, and points-of-view.
+ Create outstanding content that differentiates Cognizant in the marketplace.
+ Collaborate with Cognizant partners and colleagues, (thought leadership, advisory, AR, PR, social media, and website teams) and sales leadership to syndicate thought leadership and improve visibility and client reach.
+ Lead messaging development in partnership with Cognizant SMEs, with a focus on business imperatives, industry trends, and solutions that elevate Cognizant's brand.
+ Work effectively with multiple stakeholders internally and externally to ensure delivery and quality of assets that are aligned with Cognizant branding guidelines.
**Minimum Qualifications:**
+ B.A. or B.S. degree
+ At least 10 years of prior B2B and/or professional services marketing experience, with a demonstrated ability to articulate key messages and value propositions
+ Outstanding written and verbal communication skills - including executive communications
+ Hands-on experience with AI and generative AI marketing tools
+ Excellent project management skills and validated ability to lead cross-functional, cross-regional teams to complete objectives on time and within budget
+ Previous experience working in a highly matrixed organization
Our strength is built on our ability to work together. Our diverse backgrounds offer different perspectives and new ways of thinking. It supports lively discussions, inspires thought leadership, and helps us build better solutions for our clients. We want someone who thrives in this setting and is inspired to craft relevant solutions through true collaboration. If you're comfortable with leading organizational change, and experimenting with new tactics, we'd love to hear from you.
Cognizant is an Equal Opportunities Employer and encourages applications from all sections of society and does not discriminate on grounds of race, religion, or belief or national origin, disability, age, citizenship, marital, domestic, or civil partnership status, sexual orientation, or gender identity **.** **Cognizant** **is an Equal Opportunity Employer M/F/D/V**
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
Marketing Manager
Posted 2 days ago
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Job Description
We are Building From Scratch, and You Could Lead It.
Kumaran Systems has been delivering IT excellence for over 33+ years, powering some of the most trusted names in Banking, Insurance, and Telecom. Now, we are entering our next chapter. We are rebuilding our Marketing and Sales engine from the ground up, and we are looking for a hands-on Marketing Manager who can make it happen.
Your Mission
You will build the entire Banking & AI marketing arm of the organisation, including strategy, campaigns, content, and team. You’ll rebrand Kumaran across digital channels, drive qualified leads from scratch, and help us open new logos in BFSI and beyond.
What you will do
- Rebrand our website + product microsites (Kumaran.ai, FinTaaS, eGRC, KTAC, DQV, and a Product in Ideation).
- Own digital campaigns, SEO, and content.
- Deliver 30–50 qualified leads per month from the 3rd Month onwards.
- Build and mentor a small, high-impact team in Chennai.
- Partner with TBD Sales (US East) to convert leads into wins.
What You Bring
- 8–12 years in B2B IT marketing (services/products).
- Experience building marketing from zero in a mid-sized tech company.
- Hands-on with LinkedIn, CRM (Zoho/HubSpot), SEO, and analytics.
- A go-getter mindset, strategic thinker, tactical executor.
- You thrive in lean, accountable environments where results speak louder than reports.
Why Kumaran
- Legacy meets transformation: 33+ years strong, but ready to reinvent.
- High visibility: You will work directly with leadership, and your impact goes straight all the way to the top.
- Freedom to create: Minimal red tape, maximum ownership.
Ready to Build Something Real?
Send your resume + sample campaigns or case studies to:
Work Location: Chennai - Guindy/Siruseri - (Work from Office)
“Don’t just run campaigns. Build a marketing engine that powers a company.”
Thanks and good luck.
Marketing Manager
Posted 4 days ago
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Job Description
Lactalis is the largest dairy company globally is present in over 150 countries and India is the largest dairy market in the world with nearly 23 % of global milk collection and consumption happening here and thus it forms a huge learning opportunity and exposure for any individual. Lactalis has made three acquisitions in India - Thirumala, Anik and Prabhat Dairy and operates through these brands in addition to global brands like President
Dairy is a large and dynamic category and spans over 20 subcategories primarily divided into Fresh and Value-added Dairy. The fresh business operates with low shelf categories like Fresh Milk, Curd , Lassi, Buttermilk, and Paneer. This Role at Lactalis is to drive strategy, communication, and new product development in these categories and is operated through three regional brands in their respective geographies.
Job Description : Category Head - Fresh Dairy
Experience:
- 14- 15 years’ experience in Marketing & Brand Management
- Preferably from Dairy / Food FMCG background
- Should ideally carry 3-4 years of sales experience
- Should have managed a team
So essentially, it’s a multi category X multi brand role
Key Role Deliverables
- Identify Issues and growth opportunities for each category and build clear brand plans which deliver top line & bottom line growth for Fresh Division
- Lead all Innovation and Renovation projects for the categories
- Develop brand core/ seed through research and ensure consistent brand messaging in line with the same .
- Coordinating with various agencies - Creative , digital , media to put together compelling brand campaigns for all three brands across all the fresh categories
- Design and implement the Online Content Strategy with digital agency
Key Skills
- Understanding of Research and Strong Analytical Skills mind-set to interpret data, attention to detail.
- Business oriented with good P&L / Financial understanding
- Flair for translating insights into consumer led actionables
- Understanding of the various media vehicles and how to measure them
- Familiarity with latest marketing technologies and tools
- Mastery of written, verbal and Presentation skills
- Mentoring & guiding a team to excel
Education Qualification
- MBA / Post graduate degree in Business Marketing/Advertising,
Marketing Lead
Posted 2 days ago
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Job Description
About Us
CultureMonkey is a fast-growing HR Tech SaaS company, helping organizations across 100+ countries build great workplace cultures. We are known for our innovative approach, using employee engagement surveys and AI-powered insights to transform companies.
At CultureMonkey, we value simplicity, efficiency, and results, and our company culture reflects that: fast-paced, collaborative, and deeply focused on delivering real impact to our clients.
What we are looking for
A seasoned marketing professional, exposed to global SaaS markets, with 7-10 years of experience, owning inbound demand for CultureMonkey by combining rigorous SEO and content operations with strong product awareness. We want someone who is passionate about creating high-impact, BOFU-focused content and can lead the team with a hands-on, nimble approach, with strong process expertise and a data-driven mindset.
You will lead a high-output team and treat the website like a product with clear goals, rapid iteration, and measurable impact. This role directly reports to the founders.
- A product-aware marketer who collaborates deeply with Product and Sales, not a siloed content owner
- Proven wins where organic and product-informed content moved pipeline, not just traffic
- Strong CRO fundamentals and page speed literacy, with examples of conversion lifts
- Hands-on with GA4, Search Console, Ahrefs/Semrush, Clarity/Hotjar, and an A or B testing tool
- Ability to brief and review product GIFs or micro-demos and convert product notes into buyer-ready messaging
- Excellent writing and editing skills with a clear, practical voice
Roles and responsibilities
Product-aware inbound
- Translate product capabilities and UX flows into landing page structures, on-page copy, and short product GIFs
- Build comparison, alternatives, integration, and use-case pages anchored on real buyer evaluation criteria
- Publish content clusters that mix analyst-style POVs with tactical playbooks for HR leaders and managers
SEO and content operations
- Own technical hygiene: crawl health, internal linking, schema markup, Core Web Vitals, international targeting
- Prioritize BOFU and mid-intent topics and use programmatic scale where it fits quality standards
- Maintain a high editorial bar with tight briefs, expert quotes, fact checking, and review cycles
CRO and website ownership
- Treat the website as a product with page-type goals and a steady A or B testing cadence
- Use analytics and session recordings to form hypotheses and iterate quickly
- Improve speed and accessibility, reduce form friction, and place social proof for maximum lift
Research, positioning, and proof
- Keep competitor teardowns and positioning maps current and update messaging accordingly
- Orchestrate customer stories, mini product tours, and short feature clips for web and social
- Grow G2 and Capterra review velocity and mine quotes for pages and ads
Leadership and operations
- Lead a team of about 10 across SEO, content, design, and marketing ops
- Build quarterly plans, budgets, and OKRs and manage agencies with clear briefs and SLAs
- Document learnings and scale what works across templates and playbooks
Nice to have
- HR tech or employee engagement domain familiarity
- Programmatic SEO at scale for comparisons, integrations, and templates
- Experience leveraging third-party ecosystems and review platforms to drive demand (for example, HRIS app marketplaces, G2 or Capterra)
Be an important part of an employee-first org that walks the talk around building culture.
Check out Life at CultureMonkey here -
Marketing Manager
Posted 5 days ago
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Job Description
About the Role
We are looking for a dynamic Marketing Manager to lead our Employer Branding, Thought Leadership, and Strategic Partnership initiatives . This role is ideal for a marketing professional passionate about shaping brand identity, driving employee advocacy, and generating meaningful market visibility through creative storytelling and digital engagement.
You will collaborate closely with cross-functional teams HR, Sales, Presales, and Leadership to position our company as an employer of choice and a trusted partner in digital transformation .
Key Responsibilities
1. Employer Branding & Thought Leadership
- Develop and execute a compelling employer branding strategy across social media, website, blogs, and video content.
- Partner with HR and Talent Acquisition to strengthen our positioning as an employer of choice.
- Create and manage content calendars for LinkedIn, X (Twitter), and other platforms.
- Lead storytelling initiatives that showcase company culture, innovation, and employee success stories.
2. Prospect Engagement & Lead Generation
- Collaborate with Sales and Presales teams to create impactful pitch decks, campaigns, and marketing collateral .
- Design and execute digital campaigns, webinars, and outreach programs to generate and nurture leads.
- Support presales efforts with tailored content for RFPs, proposals, and client presentations .
- Track and analyze campaign performance to optimize engagement and ROI.
3. Employee-Oriented Branding
- Organize and promote internal events, podcasts, and webinars that highlight employee expertise and engagement.
- Amplify employee voices and success stories through internal and external channels.
- Drive initiatives that build a strong internal brand culture and community connection.
4. Strategic Partnerships & Analyst Relations
- Build and manage relationships with industry analysts (Gartner, Forrester, etc.) and strategic partners (Microsoft, Snowflake, Databricks).
- Coordinate submissions for Magic Quadrants, Market Guides, and industry reports .
- Leverage partnerships to enhance brand credibility, visibility, and thought leadership positioning .
What We’re Looking For
- 6–10 years of experience in B2B Marketing, Employer Branding, or Communications .
- Strong storytelling and content creation skills across digital and social media.
- Proven success in running lead-generation campaigns and measuring impact.
- Experience managing cross-functional collaboration and strategic partnerships.
- Excellent communication, creativity, and analytical mindset.
Marketing Manager
Posted 23 days ago
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Job Description
Company Overview
Shrinithi Insurance Broking Private Limited is committed to delivering an outstanding customer experience through top-notch service for selecting insurance products and providing after-sales service. With a strong partnership with reputable insurance companies, we empower customers with choices. Located in Chennai, we operate in the Insurance Agencies and Brokerages industry, striving to become a marquee brand by offering professional advice and superior after-sales services.
Job Overview
We are seeking a dynamic Marketing Manager to join our team in Chennai, Madurai, or Coimbatore. This is a full-time, mid-level position requiring up to 6 years of work experience. The ideal candidate will have expertise in digital marketing, with a mandatory skill in social media advertising, to drive our marketing strategies and enhance our brand presence.
Qualifications and Skills
- Social Media Advertising (Mandatory skill): Demonstrated ability to create and manage effective ad campaigns on social media platforms.
- SEO: Proven experience in optimizing content and websites for search engine visibility and improved ranking.
- Google Analytics: Proficient in using analytics tools to track performance, gain insights, and make data-driven marketing decisions.
- Content Strategy: Ability to develop engaging content strategies that resonate with the target audience and align with brand objectives.
- To handle Promotions, awareness camps, Shows, ATL, BTL Activities, Mall, Apartment, Corporate Activities
- Email Marketing Platforms: Experience in designing, executing, and analyzing email marketing campaigns to increase reach and engagement.
- Data Analysis: Strong analytical skills to interpret data, identify trends, and apply insights to optimize marketing strategies.
- A/B Testing: Expertise in setting up and analyzing A/B tests to measure the effectiveness of marketing tactics and optimize outcomes.
Roles and Responsibilities
- Develop and execute comprehensive marketing strategies to enhance brand visibility and drive business growth.
- To handle Promotions, awareness camps, Shows, ATL, BTL Activities, Mall, Apartment, Corporate Activities
- Manage and optimize social media advertising campaigns to achieve marketing objectives and maximize ROI.
- Collaborate with cross-functional teams to align marketing efforts with business goals and ensure brand consistency.
- Conduct market research and competitor analysis to identify opportunities and inform strategy development.
- Analyze campaign performance and consumer behavior to refine marketing approaches and drive continuous improvement.
- Oversee the development and distribution of engaging content across multiple channels to increase customer engagement.
- Monitor trends and innovate marketing strategies to remain competitive in the insurance brokerage industry.
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Marketing Automation
Posted 23 days ago
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Job Description
Job Title: Marketing Automation
Location: Chennai, India
About Nibav Lifts:
Nibav Lifts is a pioneer in the elevator industry, renowned for offering state-of-the-art home lift solutions. Our focus is on innovation, customer satisfaction, and operational excellence. Join our team to play a key role in shaping impactful customer experiences through cutting-edge marketing automation strategies.
Role Overview:
We are seeking a dynamic and experienced professional to lead our Marketing Automation efforts. The ideal candidate will be responsible for designing, implementing, and managing end-to-end automation campaigns across multiple channels, including SMS, email, WhatsApp, web push notifications, and more. This role involves leveraging automation platforms to enhance customer engagement, reduce drop-offs, and deliver personalized experiences in real-time, as well as for bulk and ad-hoc campaigns.
Key Responsibilities:
Campaign Strategy & Planning:
- Develop and execute a comprehensive marketing automation strategy to drive customer acquisition, engagement, retention, and reactivation.
- Plan and implement campaigns for real-time interactions, drop-off recovery, bulk messaging, and ad-hoc communication.
Platform Management:
- Oversee the setup and maintenance of marketing automation platforms and tools.
- Ensure seamless integration with CRM systems, analytics tools, and other relevant platforms.
Execution & Optimization:
- Build, test, and deploy automated campaigns for channels such as SMS, email, WhatsApp, and web push notifications.
- Optimize workflows to enhance efficiency and effectiveness, ensuring minimal errors and downtime.
- Leverage personalization and segmentation to deliver targeted messaging.
Performance Monitoring:
- Monitor campaign performance metrics such as open rates, click-through rates, conversion rates, and ROI.
- Utilize analytics tools to generate insights and continuously improve campaign effectiveness.
- Report on performance to key stakeholders, providing actionable insights and recommendations.
Collaboration & Leadership:
- Partner with content, design, and product teams to create cohesive and impactful campaigns.
- Train and mentor team members to build internal expertise in marketing automation.
- Stay updated on the latest trends and best practices in marketing automation and incorporate them into the strategy.
Customer Experience Enhancement:
- Design and implement real-time campaigns triggered by customer behavior and lifecycle stages.
- Develop strategies to reduce drop-offs and improve customer retention using automated communication workflows.
Qualifications:
- Bachelors degree in Marketing, Business, Computer Science, or a related field. MBA preferred.
- 5+ years of experience in marketing automation, with hands-on expertise in managing campaigns across multiple channels.
- Proficiency in marketing automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, or similar tools.
- Strong understanding of customer segmentation, journey mapping, and campaign personalization.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Excellent communication, organizational, and project management skills.
- Familiarity with scripting and basic HTML/CSS for email and web campaign customization is a plus.
Why Join Us?
- Opportunity to lead and innovate in a critical business area.
- Competitive compensation and benefits package.
- Exposure to cutting-edge technologies and platforms.
- Work with a passionate team in a fast-growing industry.
Share your updated cv to
Marketing Intern
Posted 23 days ago
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Job Description
Company Description:
Corizo is an edtech platform that focuses on providing students with internships, professional training programs, career guidance, and mentorship. The platform helps individuals develop the skills needed for the careers of the future through assessments, learning paths, and courses authored by industry experts.
Job Overview
As a Marketing Intern at Corizo, you will play a crucial role in assisting our marketing team in executing various marketing strategies. This is a part-time, remote internship opportunity ideal for freshers with less than 1 year of experience. You will have the opportunity to gain hands-on experience in digital marketing while working from the comfort of your own home. Join our team in Gurgaon, Haryana, India and contribute to the growth of our e-learning platform.
Qualifications And Skills
- A passion for marketing and a strong desire to learn
- Excellent written and verbal communication skills
- Proficiency in social media platforms
- Basic knowledge of email marketing techniques
- Familiarity with WhatsApp and its marketing potential
- Knowledge of LinkedIn and its functionalities
- Ability to think creatively and contribute innovative ideas
- Strong organizational and multitasking skills
- Attention to detail and ability to meet deadlines
- Enthusiasm and willingness to work in a dynamic startup environment
Roles And Responsibilities
- Assist in executing digital marketing strategies to promote our e-learning platform
- Create engaging content for social media channels, email marketing campaigns, and other marketing collaterals
- Conduct market research to identify trends and opportunities in the education sector
- Assist in managing and optimizing online advertising campaigns
- Monitor and analyze website and social media analytics to track the effectiveness of marketing initiatives
- Collaborate with the marketing team to brainstorm and implement creative marketing ideas
- Support in organizing and promoting webinars, workshops, and other marketing events
- Assist in managing and growing our presence on LinkedIn and other relevant professional platforms
- Contribute to the development of marketing materials, including brochures, flyers, and presentations
- Stay up-to-date with the latest marketing trends and tools
marketing, Email Marketing, WhatsApp, linkedin, promotion, campus
Marketing Intern
Posted 6 days ago
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Job Description
- Assist in the creation and implementation of marketing campaigns.
- Conduct market research and analyze trends to identify new marketing opportunities.
- Create engaging content for social media platforms, blogs, and email campaigns.
- Monitor and report on the performance of marketing efforts using tools like Google Analytics.
- Support the design and production of marketing materials (e.g., brochures, presentations).
- Collaborate with cross-functional teams to execute marketing initiatives.
- Help manage the companys social media accounts and engage with followers.
- Perform administrative tasks to support the marketing team as needed.
- Currently pursuing or recently completed a degree in Marketing, Business, Communications, or a related field.
- Strong written and verbal communication skills.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Familiarity with social media platforms (Instagram, LinkedIn, Twitter, etc.).
- Basic understanding of marketing principles and digital marketing tools.
- Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
- A proactive attitude with excellent organizational and time-management skills.