940 Marketing Strategies jobs in Bangalore City

Overview

• Develop and execute innovative digital marketing strategies to achieve business objectives, including lead generation, brand awareness, and customer engagement.
• Manage and optimize all digital marketing channels, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing.
• Conduct market research and competitive analysis to identify new opportunities and stay ahead of industry trends.
• Create and manage digital advertising campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc., ensuring optimal budget allocation and performance.
• Develop and manage the content marketing strategy, including blog posts, articles, infographics, and videos, to attract and engage target audiences.
• Oversee the company's social media presence and engagement strategies.
• Analyze campaign performance data using tools like Google Analytics, reporting on KPIs, and providing actionable insights for improvement.
• Collaborate with the sales team to ensure alignment between marketing efforts and sales goals.
• Manage relationships with external agencies and vendors.
• Stay current with digital marketing best practices, emerging technologies, and platform updates.
• Develop and manage the digital marketing budget effectively.
• Lead and mentor junior marketing team members, fostering a high-performance culture.
• Experiment with new channels and approaches to drive continuous improvement and innovation.

• Bachelor's degree in Marketing, Communications, Business, or a related field; MBA or Master's in Digital Marketing is a plus.
• Minimum of 6 years of progressive experience in digital marketing, with a significant focus on strategy and execution.
• Proven success in driving measurable growth through various digital marketing channels.
• Expertise in SEO, SEM, social media marketing, content strategy, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEO tools (e.g., SEMrush, Ahrefs), and marketing automation platforms.
• Strong analytical skills and ability to interpret complex data to make informed decisions.
• Excellent written and verbal communication skills, with strong presentation abilities.
• Experience managing marketing budgets and optimizing spend for maximum ROI.
• Ability to work independently, manage multiple projects, and thrive in a remote, fast-paced environment.
• Demonstrated leadership and team management experience.

Role: Web Developer Marketing & Campaigns

Location: Bangalore

Shift : CST(6pm to 2.45 AM- Training period) & Aus (7AM)

Employment Type: Full - time

Must Have :

• Web Developer - Exp 4-10 years, must have Sitecore CMS experience
• Front end development experience (HTML, CSS).
• Must have experience with Ceros or similar designing tools.
• Experience with designing landing pages.

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*IMMEDIATE JOINERS ALERT*

We're looking for candidates who can *join immediately*.

If you're available, please *send your CV via WhatsApp only* to: * *

Please note: *No calls* will be entertained.

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Job Description:

Join a high-performing marketing team driving digital innovation. Were on the lookout for a talented and detail-oriented Web Developer to support our fast-paced Digital team. In this role, you'll play a critical part in building engaging, high- converting digital experiences that bring our campaigns to life. Working alongside the digital team and wider marketing and communications team, youll help shape how our brand shows up online, from responsive landing pages to interactive microsites. If you thrive on collaboration, care about clean code and user experience, and are passionate about combining creativity with functionality, wed love to hear from you.

Job Description:

• Design, build, and maintain responsive landing pages and microsites to support marketing campaigns and lead generation efforts
• Develop high-quality digital experiences using Sitecore CMS and Ceros, with a strong focus on performance, accessibility, and cross-device compatibility
• Work closely with marketing, design, and content teams to translate creative concepts into functional web assets
• Implement tracking pixels, forms, and integrations to ensure seamless data capture and campaign performance measurement
• Maintain and optimise existing Sitecore templates and modules, ensuring consistency with brand guidelines and best practices
• QA all deliverables with meticulous attention to detail including testing across browsers, devices, and use cases
• Identify and resolve bugs or inconsistencies promptly, and proactively suggest improvements to UX and page performance
• Stay up to date with digital trends, web standards, and platform capabilities (particularly Sitecore and Ceros) to ensure best-in-class execution

Qualifications & Experience

• 4+ years of experience in web development, ideally in a marketing or digital agency environment
• Proficiency in front-end technologies including HTML5, CSS3, JavaScript, and responsive frameworks (e.g., Bootstrap, Flexbox)
• Strong experience using Sitecore CMS (essential)
• Experience working with interactive content platforms such as Ceros (preferred)
• Familiarity with web performance optimisation and SEO best practices
• Experience with marketing technology platforms (e.g., Marketo, Salesforce, Google Tag Manager)
• Understanding of UX/UI principles and accessibility standards (WCAG compliance)
• Experience with cross-browser and device testing

Skills & Attributes

• Ability to translate creative briefs and wireframes into functional digital assets
• Strong troubleshooting and debugging skills
• Excellent attention to detail and a quality-first mindset
• Comfortable managing multiple priorities in a fast-paced, campaign-driven environment
• Collaborative and proactive team player who communicates well with technical and non-technical stakeholders
• Strong organisational and documentation skills

Brand Insight Strategist

Job summary:

As Brand Insight Strategist Manager will serve as the strategic partner to both clients and internal teams, bridging the gap between business objectives, creative execution, and vendor collaborations. This role requires strong skills in client engagement, consumer insights, and vendor management, ensuring campaigns are not only strategically sound but also seamlessly executed.

Key responsibilities:

Client Interaction & Collaboration

•

Act as a trusted advisor to clients, understanding their brand vision, business goals, and challenges.

•

Conduct regular client meetings to present insights, strategies, and campaign progress.

•

Partner with clients to define KPIs and align marketing objectives.

Strategy Development

•

Translate market and consumer research into actionable brand strategies.

•

Develop positioning frameworks, messaging, and campaign strategies.

•

Create insight-driven briefs that guide creative and media teams.

Vendor & Partner Coordination

•

Collaborate with external vendors (production houses, media partners, event agencies, etc.) to ensure brand consistency.

•

Negotiate deliverables, timelines, and budgets with vendors while maintaining quality standards.

•

Act as the central communication point between clients, vendors, and internal teams.

Cross-Functional Alignment

•

Work closely with account managers, creatives, and media teams to ensure brand strategies translate into effective campaigns.

•

Provide direction and clarity to the creative team, backed by insights and client inputs.

•

Ensure on-ground activations and campaigns are executed flawlessly.

Page2

Performance Tracking & Reporting

•

Monitor campaign performance against set KPIs.

•

Provide data-driven recommendations for campaign optimization.

•

Share reports and insights with clients to demonstrate ROI and impact.

Specification:

Qualification: Bachelor's or Master's degree in Marketing, Business, Communications, or a related field

Experience: 5-8yr experience in brand strategy, account planning, or client servicing (agency background preferred).

Location: JP Nagar, Bangalore

Client: Brandcrest

Brand Insight Strategist

Job summary:

As Brand Insight Strategist Manager will serve as the strategic partner to both clients and internal teams, bridging the gap between business objectives, creative execution, and vendor collaborations. This role requires strong skills in client engagement, consumer insights, and vendor management, ensuring campaigns are not only strategically sound but also seamlessly executed.

Key responsibilities:

Client Interaction & Collaboration

•

Act as a trusted advisor to clients, understanding their brand vision, business goals, and challenges.

•

Conduct regular client meetings to present insights, strategies, and campaign progress.

•

Partner with clients to define KPIs and align marketing objectives.

Strategy Development

•

Translate market and consumer research into actionable brand strategies.

•

Develop positioning frameworks, messaging, and campaign strategies.

•

Create insight-driven briefs that guide creative and media teams.

Vendor & Partner Coordination

•

Collaborate with external vendors (production houses, media partners, event agencies, etc.) to ensure brand consistency.

•

Negotiate deliverables, timelines, and budgets with vendors while maintaining quality standards.

•

Act as the central communication point between clients, vendors, and internal teams.

Cross-Functional Alignment

•

Work closely with account managers, creatives, and media teams to ensure brand strategies translate into effective campaigns.

•

Provide direction and clarity to the creative team, backed by insights and client inputs.

•

Ensure on-ground activations and campaigns are executed flawlessly.

Page2

Performance Tracking & Reporting

•

Monitor campaign performance against set KPIs.

•

Provide data-driven recommendations for campaign optimization.

•

Share reports and insights with clients to demonstrate ROI and impact.

Specification:

Qualification: Bachelor's or Master's degree in Marketing, Business, Communications, or a related field

Experience: 5-8yr experience in brand strategy, account planning, or client servicing (agency background preferred).

Location: JP Nagar, Bangalore

• Plan, execute, and manage paid digital advertising campaigns (e.g., Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads).
• Conduct keyword research, audience segmentation, and ad creative development to optimize campaign performance.
• Monitor campaign budgets, bid strategies, and ad placements to ensure efficient spend and achieve KPIs.
• Analyze campaign data and generate regular reports on performance, providing actionable insights and recommendations for improvement.
• Collaborate with the content and design teams to create compelling ad copy and visuals.
• Stay up-to-date with the latest trends and best practices in digital marketing and performance advertising.
• A/B test ad variations, landing pages, and targeting parameters to continuously enhance campaign effectiveness.
• Identify new opportunities for growth and expansion into emerging digital advertising platforms.
• Manage and optimize retargeting campaigns to re-engage potential customers.
• Participate in team meetings, both in-person and virtually, to discuss strategy and performance.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2-4 years of hands-on experience in managing paid digital marketing campaigns.
• Proficiency with Google Ads, Meta Ads Manager, and other major advertising platforms.
• Strong analytical skills with the ability to interpret complex data and derive insights using tools like Google Analytics.
• Excellent understanding of SEO principles and their relationship to paid search.
• Creative thinking and strong copywriting skills for ad development.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Good communication and collaboration skills, suitable for a hybrid work environment.
• Experience with marketing automation tools is a plus.
• A demonstrable passion for digital marketing and e-commerce trends.

• Develop and oversee the execution of comprehensive marketing and brand strategies across all relevant channels, including digital, traditional, and in-store.
• Lead and mentor a high-performing marketing team, fostering a culture of creativity, innovation, and data-driven decision-making.
• Conduct in-depth market research and competitive analysis to identify opportunities and challenges.
• Define and manage brand positioning, messaging, and visual identity to ensure consistency and resonance with target audiences.
• Develop and manage the marketing budget, optimizing spend for maximum ROI.
• Oversee the creation of compelling marketing collateral, advertising campaigns, and promotional activities.
• Drive product launch strategies and lifecycle management.
• Collaborate closely with sales, product development, and other cross-functional teams to align marketing efforts with business objectives.
• Measure and report on the effectiveness of marketing campaigns, using key performance indicators (KPIs) to inform future strategies.
• Stay at the forefront of industry trends, consumer insights, and emerging marketing technologies.
• Build and maintain strong relationships with external agencies and partners.

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 12 years of progressive experience in marketing, with at least 5 years in a senior leadership role within the FMCG industry.
• Demonstrated success in developing and implementing successful brand strategies that have led to significant market share growth.
• Expertise in digital marketing, social media, content marketing, and traditional advertising.
• Strong understanding of consumer insights, market segmentation, and brand positioning.
• Excellent leadership, communication, and interpersonal skills.
• Proven ability to manage large budgets and deliver measurable results.
• Strategic thinker with strong analytical and problem-solving capabilities.
• Experience in managing cross-functional teams and influencing stakeholders at all levels.