5,593 Marketing Strategist jobs in India
Marketing Strategist
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Key Responsibilities: 1.
Brand positioning/ Brand management (Unified strategies across platforms)
a. Creating a brand story – tagline, mission, and vision statements for the our brand, aligned with overall business goals
b. Developing branding strategies for social media platforms
c. Ensuring all website content and graphics are in line with the brand strategy
2. Contents strategy- (Key message) (Design and curate impactful/engaging content)
a. Website: Implement strategies related to UI/UX and customer experience enhancement
b. social media: Develop content strategies for LinkedIn and Instagram to maximize engagement
c. Video Creation: Facilitate storyboard and Video Storyboard to enable animation teams to create videos for the website, YouTube, Instagram, LinkedIn, and Facebook
d. Newsletters: Curate newsletter content to be shared with a specific client list
e. Case Studies: Produce content across various social media platforms (e.g., videos, animations, live interviews, infographics)
3. Awareness: PR and Media Outreach: (increased awareness about our company to the Target Group/customer)
a. Website - Ensure the website effectively highlights and supporting PR outreach.
b. Social Media Strategies –
ii. iii. LinkedIn: Develop a monthly/weekly post plan to maximize engagement Instagram: Increase relevant followers and create content (posts, reels, stories) that resonates with the USA target group YouTube, Facebook & Instagram channels
Qualifications & Skills:
• Full-time MBA (Marketing) from a Tier 1 or Tier 2 institution Job Title: Manager- Marketing Strategist, Mumbai India
• 5–8 years of experience in digital marketing and traditional (classic) marketing
• Team management/leadership experience is a must
• Experience working for a U.S. company/client focused on the U.S. market is a must
• B2B marketing leadership experience, preferably in:
B2B solution selling (360° marketing agencies)
Commercial interior & display solutions etail/furniture industry 2B design & build services
Sahiba Naaz
Skills Required
Digital Marketing, ui ux , B2b Marketing
Marketing Strategist
Posted today
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Job Description
About the role:
We are seeking an experienced Marketing Strategist with a strong background in planning and implementing marketing initiatives, particularly for SaaS products. This role involves driving customer acquisition, enhancing brand visibility, and achieving product-market fit through innovative, data-driven strategies. The ideal candidate will take ownership of strategic planning, execute comprehensive marketing campaigns, and collaborate cross-functionally to maximize profitability and market share while maintaining consistency across all marketing efforts.
What you need for this position:
- Master’s degree in Marketing, Business Administration, or a relevant field.
- 2 to 5 years of experience in marketing roles, preferably in a product company (experience with SaaS products is highly preferred).
- Experience in marketing roles with a proven track record of managing comprehensive strategies is a plus.
- Hands-on experience in planning and executing marketing strategies and campaigns.
- Proficiency in CRM software and Content Management Systems.
- Strong grasp of market research techniques, data analysis, & statistics methods.
- Thorough knowledge of strategic planning principles and marketing best practices.
- Excellent communication, interpersonal, and presentation skills.
- Analytical mindset with a focus on data-driven decision-making.
- Familiarity with agile development methodologies is preferred
What you will be doing:
- Develop and implement forward-thinking marketing strategies tailored to SaaS products, ensuring alignment with business objectives and product lifecycle goals.
- Identify and prioritize target audience segments to drive engagement, customer acquisition, and product adoption.
- Craft compelling value propositions and messaging frameworks to position products competitively in the market.
- Conduct comprehensive research to uncover industry trends, customer pain points, and competitive insights for differentiation.
- Plan and execute data-driven demand generation initiatives across digital, email, social media, and paid advertising channels.
- Focus on lead nurturing, customer retention, and reducing churn through targeted campaigns.
- Design and manage multi-channel marketing campaigns in collaboration with creative and content teams.
- Analyze campaign performance using analytics tools, tracking KPIs like Customer Acquisition Cost (CAC), Lifetime Value (LTV), Return on Investment (ROI), etc.
- Leverage data insights to optimize campaigns and inform future strategies.
- Work closely with product management, sales, and customer success teams to ensure cohesive marketing efforts and successful product launches.
- Develop and manage the marketing budget, ensuring efficient allocation and cost-effectiveness.
- Provide regular reporting on expenditures and ROI to justify investments.
- Stay updated on emerging SaaS marketing tools, techniques, and platforms to maintain a competitive edge.
- Experiment with innovative marketing strategies and share advancements with the team to foster continuous learning and adaptation.
Top reasons to work with us:
- The organization is led by an IIM alumnus who built it on a strong set of values.
- Join a fast-paced team of like-minded individuals who share the same passion as you with whom you'll tackle new challenges every day.
- Work alongside an exceptionally talented and intellectual team, gaining exposure to new concepts and technologies.
- Enjoy a friendly and high-growth work environment that fosters learning & development.
Digital Marketing Strategist - Performance Campaigns
Posted 2 days ago
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Job Description
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies to achieve business objectives.
- Manage and optimize paid search (PPC), social media, and display advertising campaigns.
- Conduct keyword research, audience segmentation, and competitor analysis.
- Create compelling ad copy and landing page content.
- Monitor campaign performance, analyze data, and generate insightful reports.
- Continuously optimize campaigns for improved ROI, CPA, and other key metrics.
- Collaborate with content creators and designers to develop campaign assets.
- Stay updated with the latest digital marketing trends, tools, and best practices.
- Manage marketing budgets and ensure efficient allocation of resources.
- Identify new digital marketing opportunities and test innovative approaches.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 3-5 years of experience in digital marketing, with a focus on performance marketing and paid channels.
- Proven experience managing successful PPC, social media, and display advertising campaigns.
- Proficiency in Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager.
- Strong analytical skills and experience with Google Analytics.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a remote team.
- Knowledge of SEO and content marketing is a plus.
Digital Marketing Strategist - Performance Campaigns
Posted 2 days ago
Job Viewed
Job Description
- Developing and executing strategic digital marketing plans to achieve business objectives.
- Managing and optimizing paid advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
- Conducting keyword research, A/B testing, and conversion rate optimization (CRO).
- Analyzing campaign performance data, identifying trends, and providing actionable insights.
- Managing the digital marketing budget effectively to maximize ROI.
- Collaborating with content teams to ensure marketing messages are aligned with SEO best practices.
- Staying up-to-date with the latest digital marketing trends, tools, and best practices.
- Reporting on campaign performance to key stakeholders.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 4 years of experience in digital marketing, with a focus on performance marketing and paid advertising.
- Proven experience with Google Analytics, Google Ads, Facebook Ads Manager, and other relevant platforms.
- Strong analytical skills and the ability to interpret complex data.
- Excellent written and verbal communication skills.
- Certification in Google Ads or Facebook Blueprint is a plus.
Digital Marketing Strategist
Posted today
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Job Description
+ Bachelor's degree or equivalent practical experience.
+ 2 years of experience in digital marketing, business, and multi-functional project management leadership.
**Preferred qualifications:**
+ Experience in implementing, optimizing and managing digital advertising campaigns with managing transformative solutions with clients.
+ Experience in cross-functional and multi-layered stakeholder project management, delivering business outcomes and customer solutions through collaboration.
+ Experience in managing insights, client management, or consulting oriented projects delivering customer success with cross-functional stakeholders.
+ Ability to work with projects.
Businesses of all shapes and sizes rely on Google's unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
Google creates products and services that make the world a better place, and gTech's role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers' complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.
To learn more about gTech, check out our video .
**Responsibilities:**
+ Drive markets, customers and stakeholders through multi-dimensional, problem-solving and cross-functional collaboration to deliver quality experience to clients.
+ Support multi-quarter projects. Suggest new proposals and lead project plans, project groups, and execution. Be the subject matter expert in the region/business model.
+ Develop advanced frameworks and customer solutions, help activate these with the customers for trust and value, and scale these across businesses and markets.
+ Drive decision-making and thought-leadership with business. Enable business/performance growth through interventions, and ensure the client portfolio sustains business growth.
+ Provide mentorship to the team, and act as a trust advisor with stakeholders. Drive business discipline activities such as Workflow, Pipeline, Vendor Utilization and Product Activation.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also and If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form:
Digital Marketing Strategist
Posted today
Job Viewed
Job Description
+ Bachelor's degree or equivalent practical experience.
+ 2 years of experience in digital marketing, business, and multi-functional project management leadership.
**Preferred qualifications:**
+ Experience in implementing, optimizing and managing digital advertising campaigns with managing transformative solutions with clients.
+ Experience in cross-functional and multi-layered stakeholder project management, delivering business outcomes and customer solutions through collaboration.
+ Experience in managing insights, client management, or consulting oriented projects delivering customer success with cross-functional stakeholders.
+ Ability to work with projects.
Businesses of all shapes and sizes rely on Google's unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
Google creates products and services that make the world a better place, and gTech's role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers' complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.
To learn more about gTech, check out our video .
**Responsibilities:**
+ Drive markets, customers and stakeholders through multi-dimensional, problem-solving and cross-functional collaboration to deliver quality experience to clients.
+ Support multi-quarter projects. Suggest new proposals and lead project plans, project groups, and execution. Be the subject matter expert in the region/business model.
+ Develop advanced frameworks and customer solutions, help activate these with the customers for trust and value, and scale these across businesses and markets.
+ Drive decision-making and thought-leadership with business. Enable business/performance growth through interventions, and ensure the client portfolio sustains business growth.
+ Provide mentorship to the team, and act as a trust advisor with stakeholders. Drive business discipline activities such as Workflow, Pipeline, Vendor Utilization and Product Activation.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also and If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form:
Digital Marketing Strategist
Posted today
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement integrated digital marketing strategies aligned with business objectives.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
- Conduct keyword research and implement SEO best practices to improve organic search rankings.
- Create engaging and shareable content for social media platforms, blogs, and other digital channels.
- Develop and execute email marketing campaigns, including automation and list segmentation.
- Analyze campaign performance data using tools like Google Analytics and provide actionable insights and recommendations.
- Monitor industry trends and competitor activities to identify new opportunities.
- Collaborate with the design and content teams to create compelling marketing materials.
- Manage the digital marketing budget effectively.
- Stay abreast of the latest digital marketing tools and technologies.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience (3+ years) as a Digital Marketing Strategist or similar role.
- Strong understanding of digital marketing principles and best practices across multiple channels.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, and HubSpot.
- Excellent analytical skills with the ability to interpret data and translate it into strategic actions.
- Creative mindset with strong copywriting and content creation skills.
- Experience with marketing automation platforms and CRM systems.
- Excellent communication and project management skills.
- Ability to work effectively both independently and as part of a collaborative team in a hybrid environment.
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Digital Marketing Strategist
Posted today
Job Viewed
Job Description
Digital Marketing Strategist
Posted today
Job Viewed
Job Description
- Developing and implementing integrated digital marketing strategies across various channels (SEO, SEM, social media, content, email, display).
- Conducting keyword research, competitive analysis, and market trend analysis to identify opportunities.
- Managing and optimizing paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
- Overseeing social media presence and engagement strategies.
- Developing and executing content marketing plans to attract and retain target audiences.
- Managing email marketing campaigns, including list segmentation and automation.
- Analyzing website traffic and campaign performance using analytics tools (e.g., Google Analytics).
- Preparing regular reports on key performance indicators (KPIs) and providing actionable insights.
- Collaborating with design and development teams to create compelling marketing assets.
- Staying up-to-date with the latest digital marketing trends, tools, and best practices.
- Managing client relationships and providing strategic marketing advice.
- Continuously testing and optimizing campaigns for better performance.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 4-6 years of experience in digital marketing, with a proven track record of success.
- Expertise in SEO, SEM, social media marketing, and content marketing.
- Proficiency with digital marketing platforms and tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, HubSpot).
- Strong analytical skills with the ability to interpret data and generate insights.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and clients simultaneously.
- Creative thinking and problem-solving abilities.
- Self-motivated and able to work independently in a remote setting.
Digital Marketing Strategist
Posted today
Job Viewed