14,380 Marketing Strategist jobs in India

Job Title: Senior Marketing Strategist

Location: Sector 62, Gurgaon

Department: Marketing

Employment Type: Full-time

Experience Level: Required Experience, 2 – 3years

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About Us:

At Enlog, we are redefining energy management with innovative technology that helps businesses and communities reduce energy waste and embrace sustainable practices. As a vibrant startup, we offer a dynamic work culture, meaningful learning experiences, and the opportunity to contribute to a greener planet.

About the Role

We are seeking a Senior Marketing Strategist to lead our brand and growth initiatives. This role involves developing data-driven marketing strategies, identifying growth opportunities, and ensuring campaigns deliver measurable ROI. The ideal candidate is both creative and analytical, with proven experience in scaling brands.

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business goals.
• Lead market research, competitor analysis, and customer insights to guide campaigns.
• Drive brand positioning, messaging, and storytelling across all channels.
• Plan and optimize digital campaigns (SEO, SEM, social media, email, content, influencer marketing).
• Collaborate with cross-functional teams (Sales, Product, Design) to ensure campaign effectiveness.
• Manage marketing budgets, track KPIs, and present performance reports to leadership.
• Mentor and guide junior marketing team members.
• Identify and adopt new marketing technologies and trends.

Requirements

• Bachelor's degree in Marketing, Business, or related field (MBA preferred).
• 2–3 years of experience in strategic marketing, brand management, or digital marketing.
• Strong understanding of digital marketing tools, analytics, and automation platforms.
• Excellent communication, leadership, and presentation skills.
• Proven track record of scaling marketing initiatives and driving revenue growth.
• Ability to think both creatively and analytically.

What We Offer

• Competitive salary + performance bonuses
• Opportunity to shape brand strategy in a high-growth environment
• Collaborative and innovative work culture
• Learning & development opportunities

We are looking for a creative and data-driven Marketing Strategist to lead and execute integrated marketing campaigns that drive brand awareness, engagement, and customer acquisition. The ideal candidate will be responsible for developing strategic marketing plans, analyzing market trends, and collaborating across teams to ensure alignment with business goals.

Key Responsibilities

·   Develop and implement comprehensive marketing strategies aligned with business objectives, brand positioning, and customer personas.

·   Conduct market research and competitor analysis to identify opportunities, threats, and customer preferences.

·   Design campaigns across digital channels (social media, email, content, SEO, PPC), and offline platforms where applicable.

·   Work closely with product, sales, and creative teams to ensure marketing initiatives are aligned with brand voice and customer needs.

·   Monitor campaign performance through analytics tools and adjust strategies to optimize ROI.

·   Build content calendars, lead generation campaigns, and customer engagement initiatives.

·   Collaborate with external vendors, influencers, and media partners as needed.

·   Manage budgets and ensure efficient allocation of resources for marketing projects.

·   Stay updated on industry trends, emerging platforms, and best practices.

·   Prepare reports and presentations for stakeholders with actionable insights and recommendations.

Qualifications:

·   Bachelor's degree in Marketing, Business, Communications, or related field.

·   3–5 years of experience in marketing strategy, preferably in B2B/B2C sectors.

·   Strong understanding of digital marketing channels, SEO, paid advertising, and content marketing.

·   Analytical mindset with the ability to interpret data and translate it into actionable strategies.

·   Excellent communication, collaboration, and project management skills.

Desirable:

·   Experience with marketing automation tools (HubSpot, Marketo, etc.).

·   Knowledge of graphic design principles and content creation.

·   Experience with CRM platforms and customer segmentation.

·   Creative thinking with problem-solving capabilities.

Key Skills

·   Strategic Planning

·   Market Research & Analysis

·   Digital Marketing (SEO, PPC, Social Media, Email)

·   Campaign Management

·   Content Strategy

·   Data Interpretation & Reporting

·   Budget Management

·   Communication & Presentation

·   Team Collaboration

Experience: 0 to 1 year

Location: Gandhinagar (On- site)

Education: MBA- Marketing or in Mass Communication or Branding

What Youll Do

Be the voice & face of our brand across all platforms

Part of scroll-stopping content (web, social media, print)

Conduct smart market research to stay ahead of trends

Build a strong online presence that attracts the right eyes

Collaborate with our digital marketing team to fuel SEO-friendly blogs

Plan & execute campaigns that make TechAvidus stand out in the digital world

Who You Are

A graduate in Engineering, MBA, or Mass Media Communication

Tech-savvy with a creative brain

Passionate about branding, design, and digital storytelling

A fresher or someone with up to 1 year of experience eager to learn & grow

Company Description

MPG Group, also known as MPG Business Information Systems Pvt. Ltd., has been a beacon in business for all who believe in perseverance and striving hard to make dreams come true. The company started its operations in 1984 and has been a trusted name in the industry ever since. MPG Group is dedicated to providing innovative business solutions and strategies to help clients achieve their goals. Our focus is on delivering high-quality services that drive business growth and success.

Role Description

This is a full-time on-site role for a Marketing Strategist located in Gurugram. The Marketing Strategist will be responsible for developing and implementing marketing strategies to enhance brand awareness and drive business growth. Daily tasks include conducting market research, analyzing market trends, creating marketing campaigns, and collaborating with the marketing team to execute strategies. The role also involves monitoring and evaluating marketing performance to optimize future campaigns.

Qualifications

• Market Research and Research skills
• Experience in Marketing and Marketing Strategy
• Strong Communication skills
• Ability to analyze market trends and develop effective marketing strategies
• Bachelor's degree in Marketing, Business Administration, or a related field
• Proven experience in a marketing role
• Excellent project management and organizational skills
• Ability to work effectively in a team-oriented environment

About the role:

We are seeking an experienced Marketing Strategist with a strong background in planning and implementing marketing initiatives, particularly for SaaS products. This role involves driving customer acquisition, enhancing brand visibility, and achieving product-market fit through innovative, data-driven strategies. The ideal candidate will take ownership of strategic planning, execute comprehensive marketing campaigns, and collaborate cross-functionally to maximize profitability and market share while maintaining consistency across all marketing efforts.

What you need for this position:

• Masters degree in Marketing, Business Administration, or a relevant field.
• 2 to 5 years of experience in marketing roles, preferably in a product company (experience with SaaS products is highly preferred).
• Experience in marketing roles with a proven track record of managing comprehensive strategies is a plus.
• Hands-on experience in planning and executing marketing strategies and campaigns.
• Proficiency in CRM software and Content Management Systems.
• Strong grasp of market research techniques, data analysis, & statistics methods.
• Thorough knowledge of strategic planning principles and marketing best practices.
• Excellent communication, interpersonal, and presentation skills.
• Analytical mindset with a focus on data-driven decision-making.
• Familiarity with agile development methodologies is preferred.

What you will be doing:

• Develop and implement forward-thinking marketing strategies tailored to SaaS products, ensuring alignment with business objectives and product lifecycle goals.
• Identify and prioritize target audience segments to drive engagement, customer acquisition, and product adoption.
• Craft compelling value propositions and messaging frameworks to position products competitively in the market.
• Conduct comprehensive research to uncover industry trends, customer pain points, and competitive insights for differentiation.
• Plan and execute data-driven demand generation initiatives across digital, email, social media, and paid advertising channels.
• Focus on lead nurturing, customer retention, and reducing churn through targeted campaigns.
• Design and manage multi-channel marketing campaigns in collaboration with creative and content teams.
• Analyze campaign performance using analytics tools, tracking KPIs like Customer Acquisition Cost (CAC), Lifetime Value (LTV), Return on Investment (ROI), etc.
• Leverage data insights to optimize campaigns and inform future strategies.
• Work closely with product management, sales, and customer success teams to ensure cohesive marketing efforts and successful product launches.
• Develop and manage the marketing budget, ensuring efficient allocation and cost-effectiveness.
• Provide regular reporting on expenditures and ROI to justify investments.
• Stay updated on emerging SaaS marketing tools, techniques, and platforms to maintain a competitive edge.
• Experiment with innovative marketing strategies and share advancements with the team to foster continuous learning and adaptation.

Top reasons to work with us:

• The organization is led by an IIM alumnus who built it on a strong set of values.
• Join a fast-paced team of like-minded individuals who share the same passion as you with whom you'll tackle new challenges every day.
• Work alongside an exceptionally talented and intellectual team, gaining exposure to new concepts and technologies.
• Enjoy a friendly and high-growth work environment that fosters learning & development.

About River

River is an electric vehicle company building multi-utility scooters. At River, we're building scooters of tomorrow for the ambitious youth of today. Because we believe people only need two things to achieve success: the desire to make it to the top, and the means to get there

With our flagship product River Indie, SUV of Scooters, is designed to help you get things done. Engineered to be a dependable ally on your road to success. We are backed by marquee international investors - these are mobility focused funds backed by Yamaha Motors, Al-Futtaim Automotive Group, Toyota VC and Maniv Mobility

Key Responsibilities

• Gather and analyze consumer, competitor, and market data relevant to the automotive/two-wheeler segment
• Translate research and analytics into succinct personas and actionable insights that inform marketing and GTM activities
• Present clear market intelligence to support product positioning, campaign planning, and targeting
• Support GTM planning for new initiatives and product launches with well-structured research and recommendations
• Collaborate with team leads to help draft project briefs, propose channel mixes, and coordinate rollouts in line with department direction
• Assist in identifying and sizing target customer segments
• Work with digital, PR, and agency partners, ensuring brand consistency across channels and campaigns
• Contribute fresh ideas for marketing programs and help execute projects, maintaining strong collaboration with the team and reporting back on progress
• Assist in the planning, execution, and evaluation of campaigns for various product life stages
• Gather customer feedback insights that inform improvements in GTM efforts
• Track key performance indicators for ongoing campaigns, reporting on outcomes, and highlighting trends
• Maintain dashboards and regular reports for the team to support decision-making
• Provide ad-hoc analysis as requested by the department head

Ideal Candidate

• 8 years of marketing or strategy experience, with hands-on exposure to the automotive or two-wheeler sector
• Ability to analyze and synthesize market, consumer, and campaign data into actionable recommendations - comfortable using Excel, Google Sheets, and basic analytics tools
• Creative mind with a practical approach to execution, supportive of departmental and strategic priorities
• Bachelor's degree in Marketing, Business Administration, or a related field

About Us:

TRIFFID, is a global partner for all things marketing. Headquartered in India and catering to global clients, we're not just a marketing agency – we're a brand's growth champions.

In a world where brands strive to soar, we've mastered the art of propelling them to new heights. Our obsession? Crafting brand stories that don't just stand out, but shout out. We're not here to nod at the status quo; we're here to rewrite the rules of brand acceleration, revenue surge, and innovation.

Why were we born? Born out of an unrelenting passion to see brands not only survive but thrive. At TRIFFID, we're not clock-watchers; we're trendsetters. Sleep is secondary to us, as we chase relentlessly after the results your brand deserves.

What's our mojo? We're not just a full-service agency; we're a brand's partners in crime, and co-conspirators of creativity. Collaborating hand in hand with each brand, we sculpt marketing and advertising strategies that don't just turn heads – they turn the tide of a company's success.

Our track record? Legendary. We've held hands with startups and titans, igniting their unique voices in the market. The outcome? Pure magic. From small ripples to mighty waves, our work leaves an indelible mark.

So, if you're thinking of us as a cookie-cutter, we're not it. But if you're in search of trailblazing, jaw-dropping, awe-inspiring – welcome to TRIFFID.

Responsibilities:

• Service a diverse client portfolio, developing and implementing comprehensive marketing strategies aligned with individual business objectives.

• Conduct in-depth market research, competitive analysis, and audience segmentation to identify growth opportunities and inform strategic planning.

• Develop and maintain strong client relationships, acting as a trusted advisor and advocate for their marketing initiatives.

• Develop and present compelling proposals, reports, and presentations that demonstrate the effectiveness of marketing strategies and ROI.

• Ensure brand consistency and messaging across all marketing channels and touchpoints.

• Develop and implement brand positioning strategies to enhance brand awareness, perception, and reputation.

• Monitor brand performance and sentiment, making recommendations for adjustments as needed.

• Develop and execute content marketing strategies to engage target audiences and drive lead generation.

• Produce high-quality content across various formats, including whitepapers, case studies, blog posts, social media content, and video scripts.

• Collaborate with design and development teams to create visually appealing and engaging content.

• Track and analyse marketing campaign performance, providing insights and recommendations for optimisation.

• Utilize data analytics tools to measure ROI and identify trends that inform future strategies.

• Develop key performance indicators (KPIs) to monitor the success of marketing initiatives.

• Contribute to business development efforts by identifying new opportunities and expanding existing client relationships.

• Negotiate contracts and partnerships with third-party vendors to deliver optimal value for clients.

• Retain existing clients through exceptional service and proactive account management.

Qualifications:

• A minimum of 3 years in a similar role within a marketing agency.

• Demonstrable portfolio showcasing successful campaigns and strategies.

• Technical knowledge in PPC campaigns, social media, outdoor advertising, email marketing, SEO, website development basics, branding, and packaging.

• Experience working with clients in both domestic and international markets.

• Excellent collaborative, communication, presentation, extemporary, and design thinking skills.

• Strong educational background reflecting comprehensive knowledge of marketing fundamentals.

Work Type:

This is a hybrid role, you will be working from home as well as attending team / client meetings in Delhi NCR. Please only apply if you reside in Delhi NCR.

Work Hours:

Monday to Friday : 9:30am to 7:00pm

Roles and Responsibilities:

• Perform strategic activities to improve the online content of our Company.
• Monitor website performance and identify areas for improvement.
• Collaborate with other team members to ensure website content is aligned with company branding and objectives.

Qualifications:

• Any Graduate can apply for this position.
• Basic knowledge in Digital Marketing.
• Ability to use ChatGPT
• Excellent verbal and written communication.

Job Title:
Marketing Strategist (Full-Time)

Location:
Gurugram

Office Working Hours:
11 AM - 7 PM IST (Monday - Friday)

About LaFetch:

LaFetch
is India's 1st Premium Marketplace, serving homegrown fashion that's Authenticated, Validated & Verified — with
LaFetch Quick
60-minute delivery in Delhi-NCR and express shipping PAN-India.

About the Role:

We are seeking a results-driven
Marketing Strategist
who is equally comfortable behind the strategy desk and in front of the camera. This role blends
strategic marketing expertise with content creation
, ensuring our campaigns are not only data-driven but also culturally relevant and engaging. The right candidate will understand the nuances of fashion, storytelling, and digital-first communication.

What you'll be doing:

• Develop and execute
  end-to-end marketing strategies
  across digital, social, and offline channels.
• Conduct
  market research, consumer insights, and competitor analysis
  to inform positioning and messaging.
• Collaborate with cross-functional teams (content, performance, brand, product) to align campaigns with business objectives.
• Design
  brand campaigns, GTM strategies, and seasonal activations
  to build awareness and loyalty.
• Track and analyze KPIs to measure effectiveness, optimize ROI, and provide actionable insights.
• Identify growth opportunities through
  emerging platforms, cultural trends, and new marketing tools
  .
• Create and appear in
  fashion-led video content
  (Instagram Reels, LinkedIn posts, YouTube Shorts, etc.) to build brand relatability and authority.
• Act as both a
  strategist and on-camera storyteller
  , connecting directly with audiences through engaging, authentic content.

Desired Skills & Qualifications:

• Proven experience in
  strategic marketing, brand planning, or growth marketing
  .
• Strong understanding of
  consumer behavior, digital trends, and data-driven marketing
  .
• Excellent communication, storytelling, and presentation skills.
• Confident
  on-camera presence
  with the ability to create and deliver engaging fashion/lifestyle content.
• Deep interest in
  fashion, culture, and premium consumer brands
  .
• Analytical mindset with proficiency in
  Google Analytics, SEO/SEM, and campaign tracking tools
  .
• Ability to balance
  creative ideation with performance metrics
  .
• Experience in fashion, e-commerce, or consumer brands is a plus.

What's in it for you?

• Be part of a team building a movement around homegrown brands and premium commerce.
• Opportunity to shape marketing strategy for a
  fast-scaling premium marketplace
  .
• Work on
  high-visibility campaigns
  with direct impact on brand perception and growth.
• Exposure to
  cutting-edge marketing tools, platforms, and cultural trends
  .
• Collaborative, fast-paced environment where ideas translate into action.