7,609 Marketing Strategists jobs in India

About us

We’re Ayvens, a global leader in sustainable mobility. And in a world that needs more intuitive and more sustainable ways of moving, we’re committed to making life flow better for all our customers, from large corporates to private individuals. Sure, we help people get from A to B – but it’s about much more than that. Because we also believe in creating journeys that put a smile on your face.

With over 60 years of experience, Ayvens provides full-service leasing, flexible subscription services, fleet management services and multi-mobility solutions to customers of all sizes, including large corporates, SMEs, professionals, and private individuals. On 22 May 2023, ALD Automotive successfully completed the acquisition of LeasePlan, one of the world’s leading fleet management and mobility companies, giving birth to a new mobility player, ‘Ayvens’.

§  World leader in vehicle leasing & management - Part of the leading French Banking Group - Société Générale (Paris), Ayvens is one of the leading vehicles leasing companies globally and #1 Leasing Company in Europe. By managing over 3.2 million vehicles across 42 countries, we are among the most trusted names in the world of fleet management and corporate car lease.

§  Innovation - We are a digital-first Company and are constantly evolving to meet the ever-changing needs of our clients. We have introduced Ugo Digit – a platform to digitise and automate several manual processes for the back-end in order to make the task-force efficient and error-proof. We believe in offering digital solutions to our end-user as well as our client. With My Ayvens app / web portal - a multi-functional and multi-device platform dedicated to company and driver mobility, our end-users can conveniently book vehicle maintenance service for damage or repair with a single click. From checking leasing contract to vehicle maintenance, insurance, customising quote, everything can be accessed at your fingertips.

§  Customised advice - Our team of qualified professionals works continually side by side with our clients, be it large corporates, small and medium enterprises, start-ups, or independent workers to guide them toward the best mobility solution for their specific needs.

We work endlessly to revolutionise the vehicle leasing business in India and take pride in engaging the best minds in the country to achieve this dream.

We owe our success to the immensely talented workforce working with us. As we have rapidly globalised and grown the business with the focus to become an admired brand, attracting and developing top-notch talent has been a key strategic priority. We have taken care in creating a rewarding and challenging work environment that encourages talent to grow professionally and personally.

Whom are we looking for?

We are seeking a highly organised and communicative Management Trainee / Marketing Executive to support and manage our product marketing initiatives and support external communications. This role focuses on coordinating with an external agency, for smooth functioning of our customer loyalty platform – seamless communication, smooth data flow, tracking and guiding the team to address customer complaints. This person would also be responsible for promoting the product platform and coordinating with the commerce team by updating them on the status each month. The ideal candidate thrives in a fast-paced environment, possesses excellent communication skills (both written and verbal), and has a good understanding of digital tools best practices and general communication principles.

What would you be responsible for?

·    Drive the loyalty program for Ayvens with an objective of increasing sign ups and referrals

o   Create and execute targeted marketing campaigns to promote loyalty program benefits and engage members across various channels (Email, SMS, WhatsApp).

o   Monitor program performance using analytics tools, track key metrics (like redemption rates, active engagement), generate reports, and make data-driven adjustments to optimize results.

o   Coordinate with an external agency, for smooth functioning of our customer loyalty platform

o   Work closely with sales, sales support, vehicle delivery team, customer service and technology teams to ensure seamless program execution and alignment with broader business goals.

o   Improve the customer experience for loyalty members, streamline program access and point processing and address customer complaints

·    Identify and gather information to support operational and strategic decision-making.

o   Monitor competitors and industry news in the sector (Market intelligence)

o   Fine-tune alerts and scout for relevant websites, reports, publication to subscribe to relevant and important local as well as international news on car leasing, automotive industry, auto technology and sustainability initiatives in the auto sector to aid in creation of an internal newsletter

·    Improve user journey on digital platforms

o   Review UI of the driver application as per brand guidelines

·    Assist in creating product uptake strategy

o   Market products by planning and executing marketing initiatives to reach the target audience through appropriate channels to drive brand awareness and conversion.

o   Brief the agency to produce valuable and engaging communication collateral that attracts and converts our target groups and brings alive the communication strategy.

·    Track and analyse the performance of campaigns and ensure that all marketing material is in line with our brand identity.

·    Liaise with the creative agency to ensure timely delivery of high-quality creative content that aligns with our brand guidelines and marketing objectives. This includes providing feedback and direction on content.

What qualities should you have for us to consider you for this role?

Bachelor’s degree in mass media with upto 2 years of experience working with an agency OR full time MBA in marketing.

·    Experience in managing loyalty program, marketing coordination, client servicing, communications, or a related role will surely help.

·    Good communication (written and verbal) and interpersonal skills.

·    Strong organisational and time-management abilities.

·    Self-driven and proven ability to manage multiple tasks simultaneously.

·    Strong attention to detail combined with an ability to take initiative

·    Experience working with external vendors or agencies is a plus.

·    Experience with digital tools will be great – MS Excel, MS PowerPoint

·    A positive attitude and a passion for learning.

About us

We’re Ayvens, a global leader in sustainable mobility. And in a world that needs more intuitive and more sustainable ways of moving, we’re committed to making life flow better for all our customers, from large corporates to private individuals. Sure, we help people get from A to B – but it’s about much more than that. Because we also believe in creating journeys that put a smile on your face.

With over 60 years of experience, Ayvens provides full-service leasing, flexible subscription services, fleet management services and multi-mobility solutions to customers of all sizes, including large corporates, SMEs, professionals, and private individuals. On 22 May 2023, ALD Automotive successfully completed the acquisition of LeasePlan, one of the world’s leading fleet management and mobility companies, giving birth to a new mobility player, ‘Ayvens’.

§ World leader in vehicle leasing & management - Part of the leading French Banking Group - Société Générale (Paris), Ayvens is one of the leading vehicles leasing companies globally and #1 Leasing Company in Europe. By managing over 3.2 million vehicles across 42 countries, we are among the most trusted names in the world of fleet management and corporate car lease.

§ Innovation - We are a digital-first Company and are constantly evolving to meet the ever-changing needs of our clients. We have introduced Ugo Digit – a platform to digitise and automate several manual processes for the back-end in order to make the task-force efficient and error-proof. We believe in offering digital solutions to our end-user as well as our client. With My Ayvens app / web portal - a multi-functional and multi-device platform dedicated to company and driver mobility, our end-users can conveniently book vehicle maintenance service for damage or repair with a single click. From checking leasing contract to vehicle maintenance, insurance, customising quote, everything can be accessed at your fingertips.

§ Customised advice - Our team of qualified professionals works continually side by side with our clients, be it large corporates, small and medium enterprises, start-ups, or independent workers to guide them toward the best mobility solution for their specific needs.

We work endlessly to revolutionise the vehicle leasing business in India and take pride in engaging the best minds in the country to achieve this dream.

We owe our success to the immensely talented workforce working with us. As we have rapidly globalised and grown the business with the focus to become an admired brand, attracting and developing top-notch talent has been a key strategic priority. We have taken care in creating a rewarding and challenging work environment that encourages talent to grow professionally and personally.

Whom are we looking for?

We are seeking a highly organised and communicative Management Trainee / Marketing Executive to support and manage our product marketing initiatives and support external communications. This role focuses on coordinating with an external agency, for smooth functioning of our customer loyalty platform – seamless communication, smooth data flow, tracking and guiding the team to address customer complaints. This person would also be responsible for promoting the product platform and coordinating with the commerce team by updating them on the status each month. The ideal candidate thrives in a fast-paced environment, possesses excellent communication skills (both written and verbal), and has a good understanding of digital tools best practices and general communication principles.

What would you be responsible for?

· Drive the loyalty program for Ayvens with an objective of increasing sign ups and referrals

o Create and execute targeted marketing campaigns to promote loyalty program benefits and engage members across various channels (Email, SMS, WhatsApp).

o Monitor program performance using analytics tools, track key metrics (like redemption rates, active engagement), generate reports, and make data-driven adjustments to optimize results.

o Coordinate with an external agency, for smooth functioning of our customer loyalty platform

o Work closely with sales, sales support, vehicle delivery team, customer service and technology teams to ensure seamless program execution and alignment with broader business goals.

o Improve the customer experience for loyalty members, streamline program access and point processing and address customer complaints

· Identify and gather information to support operational and strategic decision-making.

o Monitor competitors and industry news in the sector (Market intelligence)

o Fine-tune alerts and scout for relevant websites, reports, publication to subscribe to relevant and important local as well as international news on car leasing, automotive industry, auto technology and sustainability initiatives in the auto sector to aid in creation of an internal newsletter

· Improve user journey on digital platforms

o Review UI of the driver application as per brand guidelines

· Assist in creating product uptake strategy

o Market products by planning and executing marketing initiatives to reach the target audience through appropriate channels to drive brand awareness and conversion.

o Brief the agency to produce valuable and engaging communication collateral that attracts and converts our target groups and brings alive the communication strategy.

· Track and analyse the performance of campaigns and ensure that all marketing material is in line with our brand identity.

· Liaise with the creative agency to ensure timely delivery of high-quality creative content that aligns with our brand guidelines and marketing objectives. This includes providing feedback and direction on content.

What qualities should you have for us to consider you for this role?

Bachelor’s degree in mass media with upto 2 years of experience working with an agency OR full time MBA in marketing.

· Experience in managing loyalty program, marketing coordination, client servicing, communications, or a related role will surely help.

· Good communication (written and verbal) and interpersonal skills.

· Strong organisational and time-management abilities.

· Self-driven and proven ability to manage multiple tasks simultaneously.

· Strong attention to detail combined with an ability to take initiative

· Experience working with external vendors or agencies is a plus.

· Experience with digital tools will be great – MS Excel, MS PowerPoint

· A positive attitude and a passion for learning.

Job Overview

We are seeking a dynamic and motivated MBA graduate to join our Marketing team as a Marketing Management Trainee – Client Relations . This role is designed to provide hands-on experience in client handling, marketing operations, and promoting real estate projects in the Siliguri region.

Key Responsibilities:

• Assist the Marketing and Sales team in executing local marketing campaigns and events.
• Serve as a point of contact for prospective and existing clients.
• Handle client queries and coordinate property site visits.
• Maintain and update customer databases (CRM tools).
• Support digital and offline marketing initiatives in collaboration with the corporate marketing team.
• Collect and analyze client feedback to improve service delivery.
• Coordinate with internal teams to ensure a smooth post-sales customer experience.
• Contribute to market research and competitor analysis in the regional real estate market.

Key Skills Required:

• Excellent verbal and written communication skills in English, Hindi, and Bengali.
• Strong interpersonal and client-handling abilities.
• Proficiency in MS Office and familiarity with CRM tools.
• Energetic personality with a learning attitude.
• Ability to work collaboratively in a fast-paced team environment.
• Strong organizational and multitasking skills.

About us

We’re Ayvens, a global leader in sustainable mobility. And in a world that needs more intuitive and more sustainable ways of moving, we’re committed to making life flow better for all our customers, from large corporates to private individuals. Sure, we help people get from A to B – but it’s about much more than that. Because we also believe in creating journeys that put a smile on your face.

With over 60 years of experience, Ayvens provides full-service leasing, flexible subscription services, fleet management services and multi-mobility solutions to customers of all sizes, including large corporates, SMEs, professionals, and private individuals. On 22 May 2023, ALD Automotive successfully completed the acquisition of LeasePlan, one of the world’s leading fleet management and mobility companies, giving birth to a new mobility player, ‘Ayvens’.

§  World leader in vehicle leasing & management - Part of the leading French Banking Group - Société Générale (Paris), Ayvens is one of the leading vehicles leasing companies globally and #1 Leasing Company in Europe. By managing over 3.2 million vehicles across 42 countries, we are among the most trusted names in the world of fleet management and corporate car lease.

§  Innovation - We are a digital-first Company and are constantly evolving to meet the ever-changing needs of our clients. We have introduced Ugo Digit – a platform to digitise and automate several manual processes for the back-end in order to make the task-force efficient and error-proof. We believe in offering digital solutions to our end-user as well as our client. With My Ayvens app / web portal - a multi-functional and multi-device platform dedicated to company and driver mobility, our end-users can conveniently book vehicle maintenance service for damage or repair with a single click. From checking leasing contract to vehicle maintenance, insurance, customising quote, everything can be accessed at your fingertips.

§  Customised advice - Our team of qualified professionals works continually side by side with our clients, be it large corporates, small and medium enterprises, start-ups, or independent workers to guide them toward the best mobility solution for their specific needs.

We work endlessly to revolutionise the vehicle leasing business in India and take pride in engaging the best minds in the country to achieve this dream.

We owe our success to the immensely talented workforce working with us. As we have rapidly globalised and grown the business with the focus to become an admired brand, attracting and developing top-notch talent has been a key strategic priority. We have taken care in creating a rewarding and challenging work environment that encourages talent to grow professionally and personally.

Whom are we looking for?

We are seeking a highly organised and communicative Management Trainee / Marketing Executive to support and manage our product marketing initiatives and support external communications. This role focuses on coordinating with an external agency, for smooth functioning of our customer loyalty platform – seamless communication, smooth data flow, tracking and guiding the team to address customer complaints. This person would also be responsible for promoting the product platform and coordinating with the commerce team by updating them on the status each month. The ideal candidate thrives in a fast-paced environment, possesses excellent communication skills (both written and verbal), and has a good understanding of digital tools best practices and general communication principles.

What would you be responsible for?

·    Drive the loyalty program for Ayvens with an objective of increasing sign ups and referrals

o   Create and execute targeted marketing campaigns to promote loyalty program benefits and engage members across various channels (Email, SMS, WhatsApp).

o   Monitor program performance using analytics tools, track key metrics (like redemption rates, active engagement), generate reports, and make data-driven adjustments to optimize results.

o   Coordinate with an external agency, for smooth functioning of our customer loyalty platform

o   Work closely with sales, sales support, vehicle delivery team, customer service and technology teams to ensure seamless program execution and alignment with broader business goals.

o   Improve the customer experience for loyalty members, streamline program access and point processing and address customer complaints

·    Identify and gather information to support operational and strategic decision-making.

o   Monitor competitors and industry news in the sector (Market intelligence)

o   Fine-tune alerts and scout for relevant websites, reports, publication to subscribe to relevant and important local as well as international news on car leasing, automotive industry, auto technology and sustainability initiatives in the auto sector to aid in creation of an internal newsletter

·    Improve user journey on digital platforms

o   Review UI of the driver application as per brand guidelines

·    Assist in creating product uptake strategy

o   Market products by planning and executing marketing initiatives to reach the target audience through appropriate channels to drive brand awareness and conversion.

o   Brief the agency to produce valuable and engaging communication collateral that attracts and converts our target groups and brings alive the communication strategy.

·    Track and analyse the performance of campaigns and ensure that all marketing material is in line with our brand identity.

·    Liaise with the creative agency to ensure timely delivery of high-quality creative content that aligns with our brand guidelines and marketing objectives. This includes providing feedback and direction on content.

What qualities should you have for us to consider you for this role?

Bachelor’s degree in mass media with upto 2 years of experience working with an agency OR full time MBA in marketing.

·    Experience in managing loyalty program, marketing coordination, client servicing, communications, or a related role will surely help.

·    Good communication (written and verbal) and interpersonal skills.

·    Strong organisational and time-management abilities.

·    Self-driven and proven ability to manage multiple tasks simultaneously.

·    Strong attention to detail combined with an ability to take initiative

·    Experience working with external vendors or agencies is a plus.

·    Experience with digital tools will be great – MS Excel, MS PowerPoint

·    A positive attitude and a passion for learning.

About us

We’re Ayvens, a global leader in sustainable mobility. And in a world that needs more intuitive and more sustainable ways of moving, we’re committed to making life flow better for all our customers, from large corporates to private individuals. Sure, we help people get from A to B – but it’s about much more than that. Because we also believe in creating journeys that put a smile on your face.

With over 60 years of experience, Ayvens provides full-service leasing, flexible subscription services, fleet management services and multi-mobility solutions to customers of all sizes, including large corporates, SMEs, professionals, and private individuals. On 22 May 2023, ALD Automotive successfully completed the acquisition of LeasePlan, one of the world’s leading fleet management and mobility companies, giving birth to a new mobility player, ‘Ayvens’.

§ World leader in vehicle leasing & management - Part of the leading French Banking Group - Société Générale (Paris), Ayvens is one of the leading vehicles leasing companies globally and #1 Leasing Company in Europe. By managing over 3.2 million vehicles across 42 countries, we are among the most trusted names in the world of fleet management and corporate car lease.

§ Innovation - We are a digital-first Company and are constantly evolving to meet the ever-changing needs of our clients. We have introduced Ugo Digit – a platform to digitise and automate several manual processes for the back-end in order to make the task-force efficient and error-proof. We believe in offering digital solutions to our end-user as well as our client. With My Ayvens app / web portal - a multi-functional and multi-device platform dedicated to company and driver mobility, our end-users can conveniently book vehicle maintenance service for damage or repair with a single click. From checking leasing contract to vehicle maintenance, insurance, customising quote, everything can be accessed at your fingertips.

§ Customised advice - Our team of qualified professionals works continually side by side with our clients, be it large corporates, small and medium enterprises, start-ups, or independent workers to guide them toward the best mobility solution for their specific needs.

We work endlessly to revolutionise the vehicle leasing business in India and take pride in engaging the best minds in the country to achieve this dream.

We owe our success to the immensely talented workforce working with us. As we have rapidly globalised and grown the business with the focus to become an admired brand, attracting and developing top-notch talent has been a key strategic priority. We have taken care in creating a rewarding and challenging work environment that encourages talent to grow professionally and personally.

Whom are we looking for?

We are seeking a highly organised and communicative Management Trainee / Marketing Executive to support and manage our product marketing initiatives and support external communications. This role focuses on coordinating with an external agency, for smooth functioning of our customer loyalty platform – seamless communication, smooth data flow, tracking and guiding the team to address customer complaints. This person would also be responsible for promoting the product platform and coordinating with the commerce team by updating them on the status each month. The ideal candidate thrives in a fast-paced environment, possesses excellent communication skills (both written and verbal), and has a good understanding of digital tools best practices and general communication principles.

What would you be responsible for?

·   Drive the loyalty program for Ayvens with an objective of increasing sign ups and referrals

o  Create and execute targeted marketing campaigns to promote loyalty program benefits and engage members across various channels (Email, SMS, WhatsApp).

o  Monitor program performance using analytics tools, track key metrics (like redemption rates, active engagement), generate reports, and make data-driven adjustments to optimize results.

o  Coordinate with an external agency, for smooth functioning of our customer loyalty platform

o  Work closely with sales, sales support, vehicle delivery team, customer service and technology teams to ensure seamless program execution and alignment with broader business goals.

o  Improve the customer experience for loyalty members, streamline program access and point processing and address customer complaints

·   Identify and gather information to support operational and strategic decision-making.

o  Monitor competitors and industry news in the sector (Market intelligence)

o  Fine-tune alerts and scout for relevant websites, reports, publication to subscribe to relevant and important local as well as international news on car leasing, automotive industry, auto technology and sustainability initiatives in the auto sector to aid in creation of an internal newsletter

·   Improve user journey on digital platforms

o  Review UI of the driver application as per brand guidelines

·   Assist in creating product uptake strategy

o  Market products by planning and executing marketing initiatives to reach the target audience through appropriate channels to drive brand awareness and conversion.

o  Brief the agency to produce valuable and engaging communication collateral that attracts and converts our target groups and brings alive the communication strategy.

·   Track and analyse the performance of campaigns and ensure that all marketing material is in line with our brand identity.

·   Liaise with the creative agency to ensure timely delivery of high-quality creative content that aligns with our brand guidelines and marketing objectives. This includes providing feedback and direction on content.

What qualities should you have for us to consider you for this role?

Bachelor’s degree in mass media with upto 2 years of experience working with an agency OR full time MBA in marketing.

·   Experience in managing loyalty program, marketing coordination, client servicing, communications, or a related role will surely help.

·   Good communication (written and verbal) and interpersonal skills.

·   Strong organisational and time-management abilities.

·   Self-driven and proven ability to manage multiple tasks simultaneously.

·   Strong attention to detail combined with an ability to take initiative

·   Experience working with external vendors or agencies is a plus.

·   Experience with digital tools will be great – MS Excel, MS PowerPoint

·   A positive attitude and a passion for learning.

Job Overview

We are seeking a dynamic and motivated MBA graduate to join our Marketing team as a Marketing Management Trainee – Client Relations . This role is designed to provide hands-on experience in client handling, marketing operations, and promoting real estate projects in the Siliguri region.

Key Responsibilities:

• Assist the Marketing and Sales team in executing local marketing campaigns and events.
• Serve as a point of contact for prospective and existing clients.
• Handle client queries and coordinate property site visits.
• Maintain and update customer databases (CRM tools).
• Support digital and offline marketing initiatives in collaboration with the corporate marketing team.
• Collect and analyze client feedback to improve service delivery.
• Coordinate with internal teams to ensure a smooth post-sales customer experience.
• Contribute to market research and competitor analysis in the regional real estate market.

Key Skills Required:

• Excellent verbal and written communication skills in English, Hindi, and Bengali.
• Strong interpersonal and client-handling abilities.
• Proficiency in MS Office and familiarity with CRM tools.
• Energetic personality with a learning attitude.
• Ability to work collaboratively in a fast-paced team environment.
• Strong organizational and multitasking skills.

About us

We’re Ayvens, a global leader in sustainable mobility. And in a world that needs more intuitive and more sustainable ways of moving, we’re committed to making life flow better for all our customers, from large corporates to private individuals. Sure, we help people get from A to B – but it’s about much more than that. Because we also believe in creating journeys that put a smile on your face.

With over 60 years of experience, Ayvens provides full-service leasing, flexible subscription services, fleet management services and multi-mobility solutions to customers of all sizes, including large corporates, SMEs, professionals, and private individuals. On 22 May 2023, ALD Automotive successfully completed the acquisition of LeasePlan, one of the world’s leading fleet management and mobility companies, giving birth to a new mobility player, ‘Ayvens’.

§  World leader in vehicle leasing & management - Part of the leading French Banking Group - Société Générale (Paris), Ayvens is one of the leading vehicles leasing companies globally and #1 Leasing Company in Europe. By managing over 3.2 million vehicles across 42 countries, we are among the most trusted names in the world of fleet management and corporate car lease.

§  Innovation - We are a digital-first Company and are constantly evolving to meet the ever-changing needs of our clients. We have introduced Ugo Digit – a platform to digitise and automate several manual processes for the back-end in order to make the task-force efficient and error-proof. We believe in offering digital solutions to our end-user as well as our client. With My Ayvens app / web portal - a multi-functional and multi-device platform dedicated to company and driver mobility, our end-users can conveniently book vehicle maintenance service for damage or repair with a single click. From checking leasing contract to vehicle maintenance, insurance, customising quote, everything can be accessed at your fingertips.

§  Customised advice - Our team of qualified professionals works continually side by side with our clients, be it large corporates, small and medium enterprises, start-ups, or independent workers to guide them toward the best mobility solution for their specific needs.

We work endlessly to revolutionise the vehicle leasing business in India and take pride in engaging the best minds in the country to achieve this dream.

We owe our success to the immensely talented workforce working with us. As we have rapidly globalised and grown the business with the focus to become an admired brand, attracting and developing top-notch talent has been a key strategic priority. We have taken care in creating a rewarding and challenging work environment that encourages talent to grow professionally and personally.

Whom are we looking for?

We are seeking a highly organised and communicative Management Trainee / Marketing Executive to support and manage our product marketing initiatives and support external communications. This role focuses on coordinating with an external agency, for smooth functioning of our customer loyalty platform – seamless communication, smooth data flow, tracking and guiding the team to address customer complaints. This person would also be responsible for promoting the product platform and coordinating with the commerce team by updating them on the status each month. The ideal candidate thrives in a fast-paced environment, possesses excellent communication skills (both written and verbal), and has a good understanding of digital tools best practices and general communication principles.

What would you be responsible for?

·    Drive the loyalty program for Ayvens with an objective of increasing sign ups and referrals

o   Create and execute targeted marketing campaigns to promote loyalty program benefits and engage members across various channels (Email, SMS, WhatsApp).

o   Monitor program performance using analytics tools, track key metrics (like redemption rates, active engagement), generate reports, and make data-driven adjustments to optimize results.

o   Coordinate with an external agency, for smooth functioning of our customer loyalty platform

o   Work closely with sales, sales support, vehicle delivery team, customer service and technology teams to ensure seamless program execution and alignment with broader business goals.

o   Improve the customer experience for loyalty members, streamline program access and point processing and address customer complaints

·    Identify and gather information to support operational and strategic decision-making.

o   Monitor competitors and industry news in the sector (Market intelligence)

o   Fine-tune alerts and scout for relevant websites, reports, publication to subscribe to relevant and important local as well as international news on car leasing, automotive industry, auto technology and sustainability initiatives in the auto sector to aid in creation of an internal newsletter

·    Improve user journey on digital platforms

o   Review UI of the driver application as per brand guidelines

·    Assist in creating product uptake strategy

o   Market products by planning and executing marketing initiatives to reach the target audience through appropriate channels to drive brand awareness and conversion.

o   Brief the agency to produce valuable and engaging communication collateral that attracts and converts our target groups and brings alive the communication strategy.

·    Track and analyse the performance of campaigns and ensure that all marketing material is in line with our brand identity.

·    Liaise with the creative agency to ensure timely delivery of high-quality creative content that aligns with our brand guidelines and marketing objectives. This includes providing feedback and direction on content.

What qualities should you have for us to consider you for this role?

Bachelor’s degree in mass media with upto 2 years of experience working with an agency OR full time MBA in marketing.

·    Experience in managing loyalty program, marketing coordination, client servicing, communications, or a related role will surely help.

·    Good communication (written and verbal) and interpersonal skills.

·    Strong organisational and time-management abilities.

·    Self-driven and proven ability to manage multiple tasks simultaneously.

·    Strong attention to detail combined with an ability to take initiative

·    Experience working with external vendors or agencies is a plus.

·    Experience with digital tools will be great – MS Excel, MS PowerPoint

·    A positive attitude and a passion for learning.

Summary:
Are you ready to be the definitive voice of a global brand in India, shaping perceptions and driving impact in a rapidly evolving technology landscape? As a brand and creative strategist on the Cognizant global Brand team, you'll play a pivotal role in helping to strengthen our brand, changing perceptions and setting us apart from competitors in the fast-moving technology services industry.
We'll need your help in brand governance across offices, employee experiences, client visits and more - from ideas (like coming up with a naming strategy) to whether our logo should be used in a certain way, to whether a particular video is worthy of inclusion on our owned channels. You will work with a talented and passionate team and make a significant impact on our company's future in India, across consistent and compelling high-quality experiences - digitally and in person.
Key responsibilities:
Collaborating with leaders on the marketing team and across the business to bring the Cognizant brand strategy to life in flagship brand experiences, such as:
+ In-person such as Celebrating Cognizant and our annual Impact Award
+ Virtual events
+ Videos
+ HR/recruiting communications and experience
Consulting with other marketing leaders and channel owners in the development of creative approaches and high-profile content that creates a unified brand experience across:
+ Advertising campaigns
+ Cognizant.com
+ Social media
+ Thought leadership
+ Internal communicationInteriors and office
Directing, motivating, managing and working alongside Cognizant writers, designers, agency partners to write on voice and message, and design new expressions that are fresh and on brand
Fostering a spirit of creativity and strategic thinking that inspires others to understand, appreciate, and elevate our brand standards
To do this effectively, you will collaborate with key stakeholders, including HR, Marketing, and Communication teams, to ensure consistent messaging and branding across all relevant brand touchpoints. We'll want you to stay up to date with industry best practices and emerging trends in employer branding and talent acquisition, particularly in the competitive India market.
We'll also want you to have experience with and be able to jump into other projects that may include:
+ Brand strategy at the brand level, and across the business
+ Brand architecture
+ Global advertising campaigns
+ Brand guidelines/toolkits
The ideal candidates:
+ Brings at least 15 years of corporate global brand experience with a global brand, with 5-7 years of experience in a B2B corporate brand or agency environment, outside India - and preferably 1 to 2 of those years working onsite in the US or Europe - where most of our clients are local
+ Ideally built and executed brands at a global scale
+ Possesses solid subject matter expertise in all aspects of brand strategy and visual and verbal identity: positioning, architecture, design, naming, voice, messaging and content development
+ Has a strong working knowledge of modern marketing tactics, and an ability to ensure brand experiences and marketing objectives are achieved across channels including digital, social, video, Power Point, in-person experiences, etc.
+ Is driven to innovate brand strategy and expression and raise the bar with every project, and has a willingness to learn and grow
+ Led teams directly as well as led through influence and helped to shape a broader organization's brand strategy
+ Thrive in a dynamic, fast-paced work environment by responding to changing requirements with strategic solutions
+ Able to pull together influential associates within India and across the globe
Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

Brand Strategy Director

Exp Required: 6 - 9 years

Location: Mumbai

Main Task & Responsibilities:

• Gaining a comprehensive context for communication strategies, briefs by analyzing a wide range of information, including demographics, socio-economics opportunities & challenges through primary & secondary data/understanding/insights
• Strategize, develop briefs, and inform project team about consumer experience and behavioural trends.
• Key contributor to provide guidance in trends, analysis, inspirations to influence our daily work. With guidance of senior members, formulate the vision for new business presentations and create the strategy needed to drive successful results in all the initiatives.
• Demonstrate leadership and innovation for strategy, research and measurement.
• Also work closely with senior members to advise on or design new research to further explore underlying consumer motivations.
• Write creative briefs and ensure that all resulting communications are on strategy.

Skills:

• In depth strategic and tactical knowledge of online media and advertising industry
• Excellent presentation and communication skills
• Self-starting, confident team player
• Conduct best in class industry analysis and research
• Ability to use technology to drive innovation throughout our businesses