42 Marketing Strategy jobs in India
Performance Marketing Manager (Full-Time/Remote)
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Job Description
Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.
Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.
Smile has been operating successfully with a globally distributed team since 2017.
The Role
ROLE OBJECTIVES
This performance profile seeks to attract a performance marketer with a proven track record of driving business growth using paid tools such as Google Ads, Meta Ads, Bing Ads, TikTok, and other paid marketing platforms.
As a performance marketer, you will be accountable for driving revenue and sales for Retail Dental Cover and Corporate Dental Cover.
This role will be reporting to the Head of Marketing and will be a part of the Retail Dental Cover & Corporate Dental Cover Divisions. The position will have a full-time commitment of 40 hours per week with at least 6 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia)
Key Responsibilities
Strategic Campaign Development
- Develop and execute paid search strategies aligned with business goals to increase member acquisition for our dental cover products across Google, Bing and other relevant search platforms.
- Develop and execute paid social campaigns to acquire new members and retain existing ones.
- Develop platform-specific ad creatives (videos and static) along with a detailed plan to drive revenue and sales across Facebook, Instagram, TikTok, YouTube, and other relevant channels.
Campaign Optimisation
- Continuously monitor, analyse, and optimise PPC campaigns to maximise ROI, improve click-through rates, and reduce cost per acquisition across platforms. This includes optimising targeting options, ad placements, and bidding strategies.
- Collaborate with the sales team to align messaging and drive enterprise-level growth.
- Conduct thorough keyword research to identify relevant search terms and opportunities. Manage keyword bids, ad copy, and landing page optimisation to enhance campaign performance across all advertising channels.
- Monitor, develop and analyse paid social campaigns to maximise ROI and reduce cost per acquisition across platforms. This includes optimising the target audience, ad creative and landing pages.
Own the Complete Funnel
- Develop ideas for generating leads and revenue through targeted Top, Middle & Bottom of the funnel campaigns.
- Maintain a 360° view of the funnel, tracking everything from impressions to conversions on a daily basis.
- Identify opportunities and troubleshoot issues at both the campaign and website levels to optimise performance.
- Monitor key metrics and report insights regularly to drive timely improvements.
- Work closely with stakeholders (design, content, and IT) to address and resolve the funnel-related concerns.
Budget Management
- Effectively manage PPC and paid social budgets to ensure optimal allocation of funds across campaigns and channels, maintaining a balance between cost efficiency and performance.
Testing
- Develop testing hypotheses and implement a prioritised testing plan to ensure continuous learning.
- Coordinate A/B testing of ad copy, creative and bidding strategies to identify high-performing variations and improve overall campaign and company search performance.
Performance Reporting
- Generate regular reports on key PPC metrics, including impressions, clicks, conversions, and cost per conversion across all advertising platforms. Provide actionable insights and recommendations based on data analysis to drive continuous improvement in campaign performance.
- Generate regular reports on key paid social campaign metrics. Provide actionable insights and recommendations based on data analysis to drive continuous improvement in campaign performance.
Hunt for New Platforms
- Explore new opportunities across paid platforms and channels to sustain and accelerate growth.
- Drive revenue with a growth mindset - through structured experimentation programs, learn from failures and make data-driven decisions.
Collaboration & Communication
- Collaborate with the designer & content manager to ensure creatives and communication are in line with brand guidelines.
- Work closely with the SEO lead and the rest of the Growth Marketing team to align performance marketing strategies with organic search initiatives and overall marketing programs.
- Communicate campaign performance, updates, and insights effectively to stakeholders.
KEY PERFORMANCE INDICATORS
Acquisition (Grow Smile™dental cover)
Drive month-on-month growth in dental cover sales by building and executing a scalable acquisition plan for Smile™. Stay forward-looking, adapt confidently in ambiguity, and operate with a strong growth mindset to consistently achieve targets.
ROI (Return on Investment)
Measure the sales and revenue generated from individual platforms and campaigns. Track, monitor and improve the Lifetime Value of the customer, ensuring positive ROI for each campaign.
CAC (Customer Acquisition Cost)
Monitor and optimise the average cost incurred to acquire a new member or lead through campaigns, maximising new member acquisition within budget parameters.
Monitor and implement strategies to improve metrics across each stage of the acquisition funnel.
Ideal Profile
Requirements
This FULL-TIME ROLE will only suit someone who also meets the following requirements:
- Has a passion for excelling in all they do, and this is evidenced in the extra references provided in your application.
- Has extensive experience and evidence of achieving exceptional results with paid platforms like Google Ads, Meta Ads, and other paid social platforms.
- Demonstrated success running successful Google ads and Meta ads is a must.
- Should be analytical, strategic, and creative when the role requires it.
- A growth mindset is essential - someone who embraces challenge, learns from feedback, and continuously seeks improvement.
- Has perfectly spoken & written English.
- Has the highest integrity.
If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!
What's on Offer?
- 100% Remote: Enjoy the flexibility and convenience of working from anywhere.
- Full-Time Position: Secure a stable and consistent work schedule.
- Similar Time Zone: Work seamlessly with a team in a compatible time zone.
- Established Company: Join a nearly 20-year-old successful & growing organisation.
- National Presence: Be part of a national Australian company.
- Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
- Top-Tier Leadership & Team: Collaborate with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO and a successful Head of Marketing from India.
- Excellent Culture: Thrive in a positive and supportive work environment with a long-serving team.
- Integrated Marketing Strategy: A company with a cohesive marketing strategy ensures that PPC and paid social campaigns align with broader marketing goals, improving overall campaign effectiveness and brand consistency.
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Intern - Marketing & Strategy
Posted today
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Company Overview:
CashKaro is India’s #1 cashback platform, trusted by over 25 million users. We drive more sales for Amazon, Flipkart, Myntra, and Ajio than any other paid channel, including Google and Meta. Backed by Ratan Tata and a recent $16 million funding from Affle, we’re rapidly scaling past ₹300 crore in revenue toward ₹500 crore.
Our influencer referral platform, EarnKaro, is trusted by over 500,000 influencers, sending unmatched traffic to top online retailers. BankKaro, our latest venture, is fast becoming India’s go-to FinTech aggregator.
Join our dynamic team and shape the future of online shopping, influencer marketing, and financial technology in India!
About BankKaro
BankKaro is India’s fastest-growing platform for saving smartly on banking and finance products. We help users get the best deals on credit cards, loans, and more — while earning rewards. If you're passionate about marketing, love digging into data, and want to work on real-world strategy in the fintech space, we’d love to hear from you!
Role Overview
We’re looking for a motivated and detail-oriented Marketing & Strategy Intern to support our growth efforts. The ideal candidate is someone who can think both creatively and analytically — crafting crisp marketing messages while uncovering insights from data.
Key Responsibilities
- Content & Messaging: Write clear and engaging marketing copy for product listings, website banners, campaign messages, and more.
- Data Analysis: Work on performance tracking of campaigns, user funnel analysis, and generate actionable insights using Excel or dashboards.
- Competitive Research: Assist in analyzing competitor offers, user journeys, and marketing strategies.
- Campaign Support: Collaborate on campaign planning and execution across email, push, WhatsApp, and social channels.
- Reporting: Prepare weekly reports on campaign performance and suggest optimizations.
What We’re Looking For
- Excellent written communication skills – must be able to write compelling, user-focused messaging.
- Strong analytical ability – comfort with numbers, Excel/Google Sheets, and interpreting basic campaign metrics.
- A proactive mindset – ready to learn, take ownership, and bring ideas to the table.
- Bonus: Familiarity with marketing tools (like Canva, Mailchimp, or Google Analytics) is a plus.
Why Join Us?
Startup Culture: Join a passionate and energetic team driven by hustle and camaraderie.
Compensation & Benefits: Best-in-class salaries, ESOPs, and ample growth opportunities.
Innovation-Driven Environment: Work on creative and high-impact projects.
Employee Well-Being: Medical insurance, flexible WFH options, and learning & development sessions.
Cool Perks: Team outings, in-house events, and much more!
We believe in a diverse and inclusive workplace where we learn from each other. CashKaro and EarnKaro are Equal Employment Opportunity and Affirmative Action employers. Qualified applicants will be considered regardless of race, gender, religion, age, marital status, disability, or veteran status.
Associate - Marketing Strategy
Posted today
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Job Description
**About Biltrax Construction Data**
Biltrax Construction Data is India’s leading construction market intelligence platform. We enable over $2 billion in client transactions annually by delivering actionable insights into real estate, infrastructure, and industrial project pipelines. Our clients include top-tier construction material manufacturers, consultants, and contractors.
**Objective of the Role**
Support the marketing team in creating and executing brand, product, and performance marketing strategies across digital and offline channels, aligned with Biltrax’s mission to be India’s leading construction intelligence platform. The Associate will also contribute to the marketing activities of other digital platforms under the Biltrax umbrella, including Biltrax Media and future digital initiatives. A key objective is to drive a consistent and high-quality inbound leads pipeline through strategic marketing execution.
**Key Responsibilities**
- **Marketing Strategy & Execution**:
- Work closely with the Founders and various vertical heads to align marketing goals with organizational priorities
- Be actively involved in the visioning and strategy development of upcoming ventures within the Biltrax ecosystem
- Work closely with the Founder and senior management to build a marketing strategy that aligns with Biltrax’s short-term priorities and long-term vision
- Translate the founder’s vision into strategic marketing plans and actionable initiatives
- Benchmark marketing strategy and campaign ideas against global best practices
- Establish marketing budgets for initiatives in collaboration with management and track spend vs. plan
- Track and report progress on strategy execution and key performance indicators (KPIs)
- Collaborate throughout the year with internal verticals such as Public Sector, Private Sector, Industrial, Water, Roads & Highways, Research, Lead Generation, Business Development, Learning & Development Centre, Human Resources, Product/Technology Teams, Client Engagement, etc., to develop insights and collaterals for both internal and external marketing initiatives
- Manage and mentor a team of 2-3 marketing executives to ensure effective execution of marketing plans and day-to-day operations
- Deliver a strong and measurable inbound leads pipeline that supports business growth
- Lead the AI-related initiatives relevant to Biltrax marketing, including automation, personalization, insights generation, and campaign optimization
- **Content & Brand Marketing**:
- Draft LinkedIn posts, blogs, and articles for Biltrax brands (Construction Data, Media, etc.)
- Coordinate with design teams for creatives
- Support video script writing, storyboarding, and influencer outreach
- **Performance Marketing Support**:
- Assist in managing paid campaigns on LinkedIn, Meta, and Google
- Track campaign performance and prepare basic analytics dashboards
- Support SEO/SEM initiatives
- **Client Marketing Support**:
- Work with Client Engagement & BD teams to create targeted marketing collateral
- Coordinate with external agencies as required
- **Event Coordination**:
- Assist in planning and executing webinars, partner events, exhibitions, and industry meet-ups
- **Internal & External Branding & Communication**:
- Appoint and manage external vendors for activities such as design, printing, and production of marketing collaterals including annual reports, brochures, and event branding — for both internal and external marketing needs
- Work on the PR strategy for the organisation, including outreach to media, thought leadership placements, and building brand reputation externally
- Work on the PR strategy for the organisation, including outreach to media, thought leadership placements, and building brand reputation externally
- **Support for Other Digital Properties**:
- Assist in the marketing and visibility of Biltrax Media and other emerging digital platforms
- Help execute cross-brand storytelling and content amplification strategies
- Coordinate digital assets, branding consistency, and outreach for these platforms
**What You’ll Get**
- A front-row seat to how startups scale, strategies are built from scratch, and cross-functional leadership emerges
**Metrics of Success**
- A strong, consistent inbound leads pipeline generated through multi-channel marketing
- Clear progress against defined KPIs (e.g., campaign output, reach, engagement, lead quality)
**Ideal Profile**
- Comfortable with tools like HubSpot, Notion, Canva, ChatGPT, Google Analytics, or similar platforms
- Someone who thrives in ambiguity, takes initiative, and deeply believes in Biltrax’s mission to transform the construction industry in B2B marketing roles with a strong focus on insights-driven and knowledge-based marketing (construction/infra industry experience is a plus)
- Educational background in Civil Engineering or Architecture, combin
Project Lead - Marketing Strategy
Posted 14 days ago
Job Viewed
Job Description
Key Responsibilities
Therapy Marketing Enhancement
- Collaborate closely with the assigned therapy area to continuously improve existing marketing practices.
- Ensure marketing activities are fully aligned with business objectives and therapy goals.
Insight Mining & Strategic Mapping
- Extract and analyze actionable market, physician, and patient insights.
- Develop and maintain attribute mapping to inform targeted marketing strategies and differentiated brand positioning.
Brand & Portfolio Planning
- Build robust marketing and brand plans with a competitive edge.
- Strengthen the therapy portfolio and establish optimal product mix rationale.
- Drive tail-end brand optimization to maximize value across the portfolio.
Market Intelligence & Research
- Support strategic and operational decisions through comprehensive market research, data gathering, interpretation, and trend analysis.
- Conduct competitive market intelligence to anticipate competitor moves and shape proactive strategies.
Execution Excellence
- Deliver flawless execution of marketing initiatives in line with defined KPIs, ensuring maximum market reach.
- Proactively raise green/red flags on performance deviations and recommend timely corrective actions.
To Apply:
Send your updated CV to
Digital Marketing Strategy Lead
Posted 2 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, email marketing, content marketing, and affiliate programs.
- Define key performance indicators (KPIs) for all digital marketing campaigns and track performance against these goals.
- Manage and mentor a team of digital marketing specialists, fostering a culture of creativity and continuous improvement.
- Conduct market research and competitive analysis to identify opportunities and stay ahead of industry trends.
- Oversee the creation of engaging and relevant content tailored to different audience segments and platforms.
- Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.
- Utilize analytics tools to monitor campaign performance, generate reports, and provide actionable recommendations for optimization.
- Collaborate with cross-functional teams, including sales, product development, and creative, to ensure cohesive brand messaging and campaign execution.
- Stay current with the latest digital marketing technologies, platforms, and best practices.
- Drive customer journey mapping and personalization efforts across digital touchpoints.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. MBA preferred.
- Minimum of 6 years of progressive experience in digital marketing, with a proven track record of success in developing and executing impactful campaigns.
- Demonstrated experience in leading and managing marketing teams.
- Expertise in various digital marketing channels, including SEO/SEM, PPC advertising (Google Ads, Bing Ads), social media marketing (Facebook, Instagram, LinkedIn, Twitter), email marketing platforms (e.g., Mailchimp, HubSpot), and content management systems (CMS).
- Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar.
- Strong understanding of A/B testing, conversion rate optimization (CRO), and campaign attribution models.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Outstanding written and verbal communication skills, with the ability to articulate complex ideas clearly.
- Experience with marketing automation platforms and CRM systems is a plus.
- Ability to thrive in a fast-paced, collaborative hybrid work environment.
Project Lead - Marketing Strategy
Posted today
Job Viewed
Job Description
Key Responsibilities
Therapy Marketing Enhancement
- Collaborate closely with the assigned therapy area to continuously improve existing marketing practices.
- Ensure marketing activities are fully aligned with business objectives and therapy goals.
Insight Mining & Strategic Mapping
- Extract and analyze actionable market, physician, and patient insights.
- Develop and maintain attribute mapping to inform targeted marketing strategies and differentiated brand positioning.
Brand & Portfolio Planning
- Build robust marketing and brand plans with a competitive edge.
- Strengthen the therapy portfolio and establish optimal product mix rationale.
- Drive tail-end brand optimization to maximize value across the portfolio.
Market Intelligence & Research
- Support strategic and operational decisions through comprehensive market research, data gathering, interpretation, and trend analysis.
- Conduct competitive market intelligence to anticipate competitor moves and shape proactive strategies.
Execution Excellence
- Deliver flawless execution of marketing initiatives in line with defined KPIs, ensuring maximum market reach.
- Proactively raise green/red flags on performance deviations and recommend timely corrective actions.
To Apply:
Send your updated CV to
Project Lead - Marketing Strategy
Posted 14 days ago
Job Viewed
Job Description
Key Responsibilities
Therapy Marketing Enhancement
- Collaborate closely with the assigned therapy area to continuously improve existing marketing practices.
- Ensure marketing activities are fully aligned with business objectives and therapy goals.
Insight Mining & Strategic Mapping
- Extract and analyze actionable market, physician, and patient insights.
- Develop and maintain attribute mapping to inform targeted marketing strategies and differentiated brand positioning.
Brand & Portfolio Planning
- Build robust marketing and brand plans with a competitive edge.
- Strengthen the therapy portfolio and establish optimal product mix rationale.
- Drive tail-end brand optimization to maximize value across the portfolio.
Market Intelligence & Research
- Support strategic and operational decisions through comprehensive market research, data gathering, interpretation, and trend analysis.
- Conduct competitive market intelligence to anticipate competitor moves and shape proactive strategies.
Execution Excellence
- Deliver flawless execution of marketing initiatives in line with defined KPIs, ensuring maximum market reach.
- Proactively raise green/red flags on performance deviations and recommend timely corrective actions.
To Apply:
Send your updated CV to
Director of Digital Marketing Strategy
Posted today
Job Viewed
Job Description
Key responsibilities include crafting and implementing comprehensive digital marketing plans encompassing SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. You will define target audiences, develop compelling messaging, and oversee the execution of campaigns across various platforms. A critical aspect of your role will be analyzing marketing performance using data analytics tools (e.g., Google Analytics, Adobe Analytics) and providing actionable insights to optimize campaigns and maximize ROI. You will manage the digital marketing budget, allocate resources effectively, and track key performance indicators (KPIs). Collaborating with cross-functional teams, including product, sales, and creative departments, to ensure a cohesive brand experience and marketing message will be essential. Staying ahead of digital marketing trends, emerging technologies, and best practices to maintain a competitive edge will also be a core function.
The ideal candidate will possess a Bachelor's degree in Marketing, Business, Communications, or a related field; a Master's degree is a plus. A minimum of 8-10 years of progressive experience in digital marketing, with at least 4 years in a strategic leadership role, is required. Proven success in developing and executing data-driven digital marketing strategies that deliver measurable results is essential. Expertise across all major digital marketing channels, including deep understanding of SEO, SEM, social media advertising, and content strategy, is mandatory. Strong analytical skills, proficiency with marketing automation platforms and analytics tools, and excellent project management capabilities are crucial. Exceptional leadership, communication, and interpersonal skills are necessary to collaborate effectively with stakeholders and manage a remote team. This role serves the Vijayawada, Andhra Pradesh, IN market and beyond, offering a truly remote opportunity for a marketing leader.
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Director of Digital Marketing Strategy
Posted 2 days ago
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Job Description
- Develop and execute a comprehensive digital marketing strategy aligned with business goals.
- Oversee all digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
- Set digital marketing KPIs and continuously monitor campaign performance against goals.
- Analyze marketing data and provide actionable insights to optimize campaigns and improve ROI.
- Manage and mentor a remote team of digital marketing professionals.
- Develop and manage the digital marketing budget effectively.
- Identify new digital marketing opportunities and emerging trends.
- Ensure consistent brand messaging and voice across all digital platforms.
- Collaborate with product, sales, and customer service teams to create integrated marketing campaigns.
- Manage relationships with external agencies and vendors as needed.
- Drive innovation in digital marketing approaches and technologies.
- Master's degree in Marketing, Business Administration, or a related field.
- Minimum of 8-10 years of experience in digital marketing, with a proven track record of success.
- Extensive experience in developing and executing multi-channel digital marketing strategies.
- Strong expertise in SEO, SEM, social media, content marketing, and analytics tools.
- Demonstrated ability to lead and manage remote teams.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Outstanding communication, presentation, and interpersonal abilities.
- Experience with marketing automation platforms and CRM systems.
- Proven ability to manage budgets and deliver measurable results.
Remote Digital Marketing Strategy Lead
Posted 2 days ago
Job Viewed